Marketing Analytics

Submitted To: -

Submitted By: -

Prof. Raman Sreedhara

Name: - Dev Kakkar

Institute of Management

Reg. No.: - 1527907

Christ University, Bengaluru.

Section: - M2

Table 1: Correlations

000's rupees

years

years

Supervised

Entered

.069

.000

.013

.000

15

15

15

15

15

Pearson Correlation

.482

.382

.655**

.605*

Sig. (2-tailed)

.069

.160

.008

.017

Sig. (2-tailed)

15

15

15

15

15

.788**

.382

.650**

.771**

.000

.160

.009

.001

15

15

15

15

15

Pearson Correlation

.621*

.655**

.650**

.824**

Sig. (2-tailed)

.013

.008

.009

15

15

15

15

15

.920**

.605*

.771**

.824**

.000

.017

.001

.000

15

15

15

15

Sig. (2-tailed)
N

N
Pearson Correlation
No. of Projects Entered

No. of Projects

.920**

Pearson Correlation

No. of Employees Supervised

No. of Employees

.621*

N
Education in years

Education in

.788**

N
Experience in years

Experience in

.482

Pearson Correlation
Conpensation in 000's rupees

Conpensation in

Sig. (2-tailed)
N

.000

15

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Interpretation of Table 1:
Correlation exist in case of only where sig (2-tailed) value is less than 0.05.
Pearson Correlation value in the table is the degree of correlation here. If we take correlation between education and
experience here the Pearson correlation is greater than 0.05 then there is a high degree of positive correlation.
There are inter-correlation existing between independent variables here due to which all variables will not exist in the final
regression model equation it will exclude the variables which are not related to the dependant variable.

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Table 2: Regression by Enter Method

Model Summary
Model

R Square

Adjusted R Square

.961a

Std. Error of the Estimate

.923

.902

37.2222

a. Predictors: (Constant), No. of Projects Entered, Education in years, No. of Employees Supervised

Interpretation:
R here is the coefficient of correlation whose value is 0.961. It represent positive and strong relationship between the
independent and dependent variables here.
Hence it is proved that the model is practical and you can use it for your day to day operations.
R-Square is the coefficient of determination here with the value 0.923. This means 92.3% dependence of the dependent
variable on independent variable.
ANOVAa
Model

Sum of Squares
Regression

Residual
Total

df

Mean Square

182157.091

60719.030

15240.409

11

1385.492

197397.500

14

Sig.
.000b

43.825

a. Dependent Variable: Conpensation in 000's rupees

b. Predictors: (Constant), No. of Projects Entered, Education in years, No. of Employees Supervised

Coefficientsa
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B
(Constant)
1

Education in years
No. of Employees Supervised
No. of Projects Entered

a. Dependent Variable: Conpensation in 000's rupees

Interpretation:

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Std. Error
-93.355

28.759

12.641

7.896

-25.767
29.225

Beta
-3.246

.008

.211

1.601

.138

8.752

-.436

-2.944

.013

4.622

1.116

6.324

.000

 The significance level for no. of projects entered is less than 0.05 so only for this variable correlation will exist between
this independent variable and the dependent variable that is compensation.
We got the interpretation that 92.3% of compensation will depend on the no. of projects entered.
The regression model equation here will be: Compensation= -93.355 + 29.225 (No. of Projects Entered).
Where: Constant= -93.355
b2 = 29.225
No. of Projects Entered is the only independent variable which is directly affecting the independent variable which is
Compensation.

Table 3: Regression by Forward Method

Model Summary

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R Square

Adjusted R Square

Std. Error of the

Estimate

.920a

.847

.835

48.2647

.905

.889

39.5727

Model

1
2

.951

a. Predictors: (Constant), Numbers of project handled

b. Predictors: (Constant), Numbers of project handled, Numbers of employees

Since the adjusted R-square is .889 therefore the dependent variable is 89% dependent on the independent variables.

ANOVAa
Sum of
Squares

df

Mean Square

Sig.

Regression

167114.258

167114.258

71.739

.000b

Residual

30283.242

13

2329.480
57.026

.000c

Sig.

Model

Total

197397.500

14

Regression

178605.494

89302.747

Residual

18792.006

12

1566.000

Total

197397.500

14

a. Dependent Variable: Compensation in Rs. 000's

b. Predictors: (Constant), Numbers of project handled
c. Predictors: (Constant), Numbers of project handled, Numbers of employees

Since the P- value is less than 0.05, so the model is significant.

Model

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Coefficientsa
Unstandardized Coefficients

Standardized
Coefficients

Std. Error

(Constant)

-95.563

36.332

Numbers of
project
handled

24.089

2.844

(Constant)

-84.859

30.050

Numbers of
project
handled

33.270

4.114

Numbers of
employees

-25.184

9.297

Beta
-2.630

.021

8.470

.000

-2.824

.015

1.271

8.087

.000

-.426

-2.709

.019

.920

a. Dependent Variable: Compensation in Rs. 000's

As per the forward method the final equation will be Compensation = 33.270 (No. of Projects handled)

Fig 4:Regression by Backward Method

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Model Summary
R Square

Adjusted R Square

.961a

.923

.902

Std. Error of the

Estimate
37.2222

.905

.889

39.5727

Model

1
2

.951

As per the table, the adjusted R -square value is .889 which means the dependent variable is almost 89% dependent on the
independent variables.

ANOVAa
Model

Sum of Squares

df

Mean Square

Sig.

43.825

.000b

57.026

.000c

Regression

182157.091

60719.030

15240.409
197397.500
178605.494

11
14
2

1385.492

Residual
Total
Regression
Residual
Total
Model
(Constant)

89302.747

18792.006
12
1566.000
197397.500
14
Coefficientsa
Unstandardized Coefficients
Standardized Coefficients
B
Std. Error
Beta
-93.355
28.759

Sig.

-3.246

.008

Education in years( after 10th standard)

12.641

7.896

.211

1.601

.138

Numbers of employees
Numbers of project handled
(Constant)
2
Numbers of employees
Numbers of project handled
a. Dependent Variable: Compensation in Rs. 000's

-25.767
29.225
-84.859
-25.184
33.270

8.752
4.622
30.050
9.297
4.114

-.436
1.116

-2.944
6.324
-2.824
-2.709
8.087

.013
.000
.015
.019
.000

-.426
1.271

The P-value is .000 which is less than 0.05 hence the model is significant.
As per the significance of the variables the final equation will be Compensation = 33.270 (No. of Projects Handled)

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