The top Campaigns in 2016

Rank
1
2
3
4
5
6
7

Campaign
Penny the Pirate
#LikeAGirl
Project Architeuthis
Inglorious Fruits and Vegetables
Live Test Series
If We Made It
This is Wholesome

8
9
10
11
12
13
14
15
16
17
18
19
20
21
21
23
24
25
26
27
28
29
30
30
32
33
34
34
34
34
34
39
40
41
42
42
44
44
46

Share a Coke
Kan Khajura Tesan
I Will What I Want
Visit Mum
Touch the Pickle
Holiday Spam
British Villains
#SPCSunday
Not A Bug Splat
No Ullu Banaoing
Take IT Easy
How to drink properly
This Girl Can
Project Akshar
The Bear and the Hare
Dew Bottle Tool
Travel & Surf
Respect Women
Animal Instincts Pet Condoms
Raising Eyebrows and Subscriptions
#colouryoursummer
Haus of Versant
Creating more play in MENA
Slurpee Xpandinator
Bald Cartoons
Made Of Black
The Worlds Toughest Job
Made With IBM
#IBMFoodTruck
The Comeback Story of a Brand Icon
Smellcome to Manhood
PO49
Beautiful Hair, Whatever the Weather
Get Lost
Supergeil
Scandal Shave
The Launch of PS4
The Priceless Engine
World Gallery

47
48
49
49
49
52
52
54
55
55
55
58
59
60
61
62
62
62
62
62
62
62
62
70
71
71
73
73
75
75
75
78
78
78
78
78
83
84
85
86
87
87
87
90
90
92
92
92
95
96
97
97
99
100

Sweeper
Unpaid Bills
Ghita, The Social Shepherd
Surprise Alarm
Message Barter
The LEGO Movie Ad Break
Health Cha Shree Ganesh
Aussie Builders
Turn off to turn on for Durex
Gillette Body
Selling sofas in a financial meltdown
Nazis against Nazis
Bring Down The King
The Next Photo
BookBook
The Game Report
#WelcomeChallenges
Trojan Mailing
Aid Couture
I See Fries
Blind Art Project
The story of Bob & Linda
Mini Kiosk
Up for Whatever
TinnyVision
Babyshop Embraces Showrooming
The Scarecrow
Mistakes
No Child Brides
Christmas is for sharing
Rabbit Billboard
Flaw in the Law
Hair Food
Mikehacks
Helpful is Beautiful
Every 2 Minutes
A Message from your Future Baby
Break the Barrier
Feeling Nuts
The value of thinking fast, acting fast and gettin
Silent Entertainment
Lidl Surprises
There will be haters
If you can fix this...
Help A Child Reach 5
Hey Future Me
Brazuca
Share The Load
The Virtual Land Rover Experience
Live Dive
Smell my neck
More than a costume
The Newspaper that Stopped Dengue
Land of Quattro

Warc 2016. Please refer to warc.com/warc100methodology for further information

Brand
OPSM
Always
America's Navy
Intermarch
Volvo
Newcastle Brown Ale
Honey Maid

Agency
Saatchi & Saatchi/OMD
Leo Burnett/Starcom Mediavest Group
Campbell Ewald
Marcel
Forsman & Bodenfors
Droga5
Droga5

Coca-Cola
Hindustan Unilever
Under Armour
British Airways
Whisper
Three
Jaguar
SPC
Reprieve
Idea Cellular
Dell
DrinkWise
Sport England
SmartLife
John Lewis
Mountain Dew
Deutsche Telekom
Havells Appliances
SF SPCA
Economist, The
Coca-Cola
Fuji Xerox
Fanta
Slurpee
GRAACC
Guinness
American Greetings
IBM
IBM
Maytag
Old Spice
Tata Tea
Pantene
Visa
EDEKA
Gillette
PlayStation
MasterCard
iPhone

Various
MullenLowe Lintas Group/PHD
Droga5
Ogilvy & Mather
BBDO/MediaCom
Wieden + Kennedy
Spark44/Mindshare
Leo Burnett
Impact BBDO
MullenLowe Lintas Group
MediaCom
Clemenger BBDO/GALKAL
FCB Inferno
FP7
adam&eveDDB
Sancho BBDO
DDB
MullenLowe Lintas Group
Geometry Global
Proximity/UM
Various
Republik
FP7
Leo Burnett
Ogilvy & Mather
AMV BBDO
MullenLowe
Ogilvy & Mather
Ogilvy & Mather
DigitasLBI
Wieden + Kennedy
MullenLowe Lintas Group/Maxus
Arc
BBDO
Jung von Matt
BBDO/MediaCom
BBH
TBWA\Digital Arts Network/Carat
TBWA\Media Arts Lab

United Nations
JCDecaux
Vodafone
McDonalds
Akanksha Foundation
LEGO Movie
Nutralite
Snickers
Durex
Gillette
Bolia.com
EXIT-Deutschland
Sky
Childhood Eye Cancer Trust
IKEA
Bytro Labs
Audi
DHL
Ariel/Downy
McDonalds
LEGO
Deutsche Telekom
Coca-Cola
Bud Light
New Zealand Transport Agency
Babyshop
Chipotle
New Zealand Transport Agency
Child Survival India
Sainsbury's
Hell Pizza
NSPCC
Target
Mike's Hard Lemonade
Ace Hardware
Doritos/Mountain Dew
Wyeth
St John Ambulance Western Australia
Check One Two
Direct Line
AXE
Lidl
adidas
Royal Navy
Lifebuoy
Emirates NBD
adidas
Ariel
Land Rover
Steinlager
Prestige
Doctors of the World
Ceylon Newspapers
Audi

ology for further information

Critical Mass
BBDO
McCann
DDB/OMD/Marketing Store
Ogilvy & Mather
PHD/Drum
DDB Mudra
Clemenger BBDO
TMW Unlimited
Grey
UncleGrey
GGH MullenLowe/Grabarz & Partner
DDB
Wunderman
BBH/PHD
Serviceplan
thjnk
Jung von Matt
Leo Burnett
Tribal Worldwide
Serviceplan
DDB
Ogilvy & Mather
BBDO/Mosaic
BBDO/OMD
MediaCom
CAA Marketing
Clemenger BBDO
Havas Worldwide
AMV BBDO
Barnes, Catmur & Friends
Arc/Leo Burnett/OMD
Arc/Leo Burnett
TRISECT
FCB
Marketing Arm
OMD
Brand Agency, The
Attention Seekers/Deep Focus
Saatchi & Saatchi
Manajans JWT
TBWA
Iris Worldwide
WCRS
MullenLowe Lintas Group
FP7
We Are Social
BBDO
LIDA/Wunderman
DDB
Starcom Mediavest Group
Publicis
Leo Burnett Solutions
thjnk

Location
Australia
Global
USA
France
Sweden
USA
USA

Category
Retail
Toiletries & Cosmetics
Government & Non-Profit
Retail
Automotive
Alcoholic Drinks
Food

Global
India
USA
USA
India
UK
USA
Australia
Pakistan
India
Germany
Australia
UK
UAE
UK
Colombia
Germany
India
USA
UK
Global
New Zealand
UAE
Australia
Brazil
UK
USA
USA
USA
USA
USA
India
USA
China
Germany
China
USA
Singapore
USA

Soft Drinks
Household & Domestic
Clothing & Accessories
Travel, Transport & Tourism
Toiletries & Cosmetics
Telecoms
Automotive
Business & Industrial
Government & Non-proft
Telecoms
Business & Industrial
Government & Non-Profit
Government & Non-Profit
Government & Non-Profit
Retail
Soft Drinks
Telecoms
Household & Domestic
Government & Non-Profit
Media & Publishing
Soft Drinks
Business & Industrial
Soft Drinks
Soft Drinks
Pharmaceutical & Health
Alcoholic Drinks
Media & Publishing
Business & Industrial
Business & Industrial
Household & Domestic
Toiletries & Cosmetics
Soft Drinks
Toiletries & Cosmetics
Financial Services
Retail
Toiletries & Cosmetics
Leisure & Entertainment
Financial Services
Leisure & Entertainment

Points
138.6
126.3
81.2
69.9
68.3
66.4
59.9
59.5
58.2
53.5
53.4
49.5
47.4
45.4
44.5
42.7
42.4
39.6
39.4
37.5
37.2
37.2
36.9
36.5
36.2
36.1
35.2
34.3
33.0
32.7
32.7
32.6
31.3
31.1
31.1
31.1
31.1
31.1
30.6
30.4
28.8
28.6
28.6
28.2
28.2
27.4

USA
Belgium
Romania
Singapore
India
UK
India
Australia
UK
UK
Denmark
Germany
New Zealand
UK
Singapore
Germany
Germany
Germany
Philippines
China
Germany
Germany
Germany
USA
New Zealand
Norway
USA
New Zealand
India
UK
New Zealand
UK
USA
USA
USA
USA
Hong Kong
Australia
UK
UK
Turkey
UK
UK
UK
India
UAE
UK
India
UK
New Zealand
USA
USA
Sri Lanka
Germany

Government & Non-Profit

Media & Publishing
Telecoms
Retail
Government & Non-Profit
Leisure & Entertainment
Food
Food
Pharmaceutical & Health
Toiletries & Cosmetics
Household & Domestic
Government & Non-Profit
Media & Publishing
Government & Non-Profit
Retail
Leisure & Entertainment
Automotive
Utilities & Services
Household & Domestic
Retail
Leisure & Entertainment
Telecoms
Soft Drinks
Alcoholic Drinks
Government & Non-Profit
Retail
Retail
Government & Non-Profit
Government & Non-Profit
Retail
Retail
Government & Non-Profit
Retail
Alcoholic Drinks
Retail
Food
Pharmaceutical & Health
Government & Non-Profit
Government & Non-Profit
Financial Services
Toiletries & Cosmetics
Retail
Clothing & Accessories
Government & Non-Profit
Toiletries & Cosmetics
Financial Services
Clothing & Accessories
Household & Domestic
Automotive
Alcoholic Drinks
Toiletries & Cosmetics
Government & Non-Profit
Media & Publishing
Automotive

27.3
27.2
27.1
27.1
27.1
26.9
26.9
26.7
26.3
26.3
26.3
25.8
25.7
25.5
25.4
25.3
25.3
25.3
25.3
25.3
25.3
25.3
25.3
25.2
24.9
24.9
24.8
24.8
23.9
23.9
23.9
23.7
23.7
23.7
23.7
23.7
23.2
23.0
22.5
22.4
22.2
22.2
22.2
21.9
21.9
21.7
21.7
21.7
21.4
21.1
20.9
20.9
20.3
20.2