CHAPTER I:

THE PROBLEM AND ITS BACKGROUND

Introduction
The value of experience is not in seeing much, but in seeing wisely
Willam Osler
Taking care of our health, making sure that our vital signs are in good
condition, maintaining a healthy lifestyle and sustaining a strong physique
should be our obligations. We all know that if you are healthy it can help you
live longer and achieve your desires in life. But in order to stay healthy, we
often take risk in picking and trying products that will help us maintain good
health. Evidently, we wake up wishing to always have a wonderful day
ahead, so we take medicines and food supplements that we believe can help
us being physically fit. Taking up dietary supplements is affiliated to anyone
who desires to have a sexier bodyor to loose weight even if they are not sure
if its effective or not. And outof curiosity, people intent to buy medical
products that they usually saw or heard in an advertisement not knowing
that those products can be labeled with No Approved Therapeutic Claims.
Basically, the statement or phrase No Approved Therapeutic Claims
means that there is no scientific study to prove that it can cure diseases. It
could not harm your health but it could help through contributing nutrients
that we dont get much from food. They contain essential vitamins and
minerals that the body needs. They are more about health aides and not for
therapeutic use or should not be taken as a drug substitute. No approved
therapeutic claims serve as a warning for those who would rely solely with
some particular and to consumers to look forward to, but some patients stop
their medications and usually depend on the supplement. Little they know
what these medications particularly endangered or place individuals at risk
1

because food supplements alone are not enough to keep the person in good
condition.
The dilemma that the researchers have found is on the safety of the
consumers who have lack of knowledge with the No Approved Therapeutic
Claim products that most people disregard yet still continue to take those
for their own satisfaction. They could have been using these products for
decades, their medical supplements could contain varieties of these kinds of
drugs and they might not know that these could harm or could not even
affect them at all, thus this prompted the researchers to conduct this study
aptly entitled: The Lived Experience of the Users of the No Approved
Therapeutic Claim Products.

Background of the Study

Taking medicines is one among all the practices of people to cure and
also prevent disease.
Taking traditional or complementary medicines were used before to
satisfy the health need of an individual; these medicines are the outcome of
different knowledge, practices or methods, based on beliefs, and experiences
of native people in different cultures, it doesnt matter if reasonable or not,
used to prevent, improve, and treat, both physical and mental diseases.
(WHO)
Here, in the Philippines, using spiritual beliefs traditional healers heals
their patients, through prayers, massage, acupuncture, and oil made from
exotic materials with prayers. They also use herbal medicines whether oral
or tropic for treatment. Traditional Filipino culture believes that illness comes
from spiritual reason, such as witchery, and other beliefs.
As we noticed, technologies nowadays are improving; we now have
larger access on information that we need, especially when it comes to
preventing and curing diseases. Most medicines today are made in
laboratories; first it was formed then it undergoes different examinations or
tests to ensure its safety and efficacy. The usual practice before taking
medicines is that the patient or a person should have prescription from a
doctor, because he needs to check first the patient for him to provide a
proper medication that will suit on the patients health condition.

Non-prescription drugs are now present in the market these are drugs
that can be bought over-the-counter, which means these are sold even
without a doctors prescription.
Herbal dietary or food supplements are some examples of nonprescription drugs. These products become popular alternative for the health
needs of many people, mainly because these products are widely advertised
in the market, and are proliferates the pharmaceutical market. Some
manufacturer showsadvertisements of confirmations from people who
become healthy and cured after taking heir products for their. Consumers
engage with these products due to their claimed quick results and for their
low price.
The following are some claims of manufacturer of food supplements;
Akita Herbal Products, they claim that their medicines provide premium
quality of natural and herbal supplements; Atienza Naturale, claims that they
provide a high-quality and affordable dietary supplements and skincare
products for us Filipinos; and Daila Herbal, claim that they provide health
friendly organic and all natural supplements.
Usually these products bearing a disclaimer No Approved Therapeutic
Claim --- this label means that these products didnt undergo a rigid testing
to prove its efficacy because Food and Drug Administration or FDA (formerly
known as BFAD) just examines its safety.
Few examples of supplements bearing No Approved Therapeutic
Claim label:

Fitrum
My Marvel Taheebo
ABS Bitter Herbs Capsule
Memo Plus Gold
Atienza Natural
Sante Barley
MX3 Natural Xanthone Capsules
4

Liveraide Silymarine Capsule

LungCaire Plus Tablets

Supplements made form malunggay, ampalaya, banaba, sambong,

wheat grass, alfalfa, and other plants or parts of these plants become
present in daily practices of Filipinos; according to a survey of National
Health Account Statistics P150 Billion was spent by the Filipinos for these
products and it was still growing. These products claim that they provide
essential or necessary vitamins and minerals that the body needs in
preventing and curing diseases.
According to some studies, products with No Approved Therapeutic
Claim is not like medicines which can heal or cure diseases and purchasing
or using these products can be a risk in a persons health because it didnt
undergo to some lab tests; but most Filipino buyers purchased this products
because they were perceived that these products are safe and it is
believed to be natural. Without having enough knowledge that supliment
may have an active ingredient that can cause negative reaction when used
together with prescribed medicine or synthetic drugs. These products might
also have ingredients that might cause harm to organs and major tissues of
an individual. It can also damage our kidneys and may lead to long
hospitalization; also to pregnant woman or those who do breastfeed might
cause harmful effect to fetus or baby. These products may also contain
nutrients in amount higher than the required or necessary intake that may
result to an imbalance inside the body that may also lead to serious
diseases. (FDA)
The label No Approved Therapeutic Claim is abused by some food or
dietary supplements owners and advertisers based on Department of Health,
because they are required to indicate the side effects of their products that is

why some of the manufacturers claimed that their products can cure
diseases which is deceiving.
The label No Approved Therapeutic Claim tends to misinterpret and
didnt mind by many Filipinos, because somehow the terms used is not
familiar to them.
And because of this issue, the researchers pursue this study to know
the experiences of the consumers and what are the factors that influence
them to buy these kinds of products. This study also wants to inform other
people about this label.

Theoretical Framework
The researchers used three theories to explain the factors that affect
the consumers buying decision. The first theory used was the Theory of
Planned Behavior (TPB). It started as the Theory of Reasoned Action that
predicts an individuals intention to engage in a behavior at a specific time
and place. TPB was proposed by Iceck Ajzen in 1985 through his article From
intentions and action; A theory of Planned Behavior. The Theory was
developed from the Theory of Reasoned Action, which was proposed by
Martin Fishbein together with Iceck Ajzen 1975. The Theory was intended to
explain all behaviors over which people have the ability to exert self-control.
The key component to this model is behavioral intention; behavioral
intentions are influenced by the attitude about the likelihood that the
behavior will have the expected outcome and the subjective of the risks and

benefits of that outcome. The TPB is comprised of six constructs that

collectively represents a persons actual control over the behavior.
1. Attitudes this refers to the degree to which a person has a favorable
or unfavorable evaluation of the behavior of interest. It entails a
consideration of the outcomes of performing the behavior.
2. Behavioral Intention this refers to the motivational factors that
influence a given behavior where the stronger the intention to perform
the behavior, the more likely the behavior will be performed.
3. Subjective Norms this refers to the belief about whether most people
approve or disapprove of the behavior. It relates to persons beliefs
about whether peers and people of importance to the person think he
or she should engage in the behavior.
4. Social Norms this refers to the customary codes of behavior in a
group or people or larger cultural context. Social norms are considered
normative, or standard, in a group of people.
5. Perceived Power this refers to the perceived presence of factors that
may facilitate or impede performance of a behavior. Perceived power
contributes to a persons perceived behavioral control over each of
those factors.
6. Perceived Behavioral Control this refers to a persons perception of
the ease or difficulty of performing the behavior of interest. Perceived
behavioral control varies across situations and actions, which results in
a person having varying perceptions of behavioral control depending
on the situations. This construct of the theory was added later, and
created the shift from the Theory of Reasoned Action to the Theory.
TPB supported by two other theories. These are the Elaboration
Likelihood Model and the Health Belief Model. The Elaboration Likelihood
Model speaks about motivation and John Cacioppo during the early 1980s. it
is based on the idea that attitudes are important because attitudes guide
decisions and other behaviors. While attitudes can result from a number of
things, persuasion is a primary source. The model features two routes of

persuasive influence; central and peripheral source. The ELM accounts for
the differences in persuasive impact produced by arguments that contain
ample information and cogent reasons as compared to messages that rely on
simplistic associations of positive and negative attributes in some object,
action or situation. The key variable in this process is involvement, the
extent to which an individual is willing and able to think about the position
advocated and its supporting materials. When people are motivated and able
to think about the content of the message, elaboration is high. Elaboration
involves cognitive processes such as evaluation, recall, critical judgment, and
inferential judgment. When elaboration is high, the central persuasive route
is likely to occur; conversely, the peripheral route is the likely result of low
elaboration. The receiver is not guided by his or her assessment of the
message, as in the case of the central route, but the receiver decides to
follow a principle or a decision-rule which is derived from the persuasion
situation.
The Health Belief Model (HMB) mainly concerned in explaining health
behaviors. It is a psychological model that attempts to explain and predict
health behaviors. The Health Belief Model was developed in 1950s y social
psychologists Irwin M. Rosenstock, Godfrey H. Hochbaum, S. Stephen
Kegeles, and Howard Leventhal at the U.S. Public Health Service to better
understandand beliefs of individuals.
The HBM is based on the understanding that a person will take a
health-related action (i.e. take food supplements) if that person:
1. Feels that a negative condition (i.e. diabetes) can be avoided,
2. Has a positive expectation that by taking recommended action he/she
will avoid a negative health condition (i.e. taking food supplements will
be effective in preventing diabetes), and
3. Believes that he/she can successfully take a recommend health action
(i.e. he/she can take food supplements ease and without hesitation).

The HBM was spelled out in terms of four constructs representing the
perceived threat and net benefits: perceived susceptibility, perceived
severity, perceived benefits, and perceived barriers. These concepts were
proposed as accounting for peoples readiness to act. An added concept,
cues to action, would activated that readiness and stimulate overt behavior.
A recent addition to the HBM is the concept of self-efficacy, or ones
confidence in the ability to the successfully perform an action. An added
concept, cues to action, would activate that readiness and stimulate overt
behavior.
As what the theories stated above, attitudes and behavior of a person
really affect his/her buying decision. It also said above that even the
constant usage of this person can affect his way of buying, people and the
environment where the person belongs can also be a factor of dealing with
those products in the market. The Theories will support and corroborate the
study entitles: The Lived Experiences of the users of the No Approved

Therapeutic Claim Products.

Conceptual Framework
Attitude
towards
behavior

Health
beliefs

Subjecti
ve
norms

Buying
Decision
towards
No
approved
therapeu
tic claim

Effects

products
Perceive
d
Behavior
al

The conceptual framework aims to demonstrate organized information.

This study was conducted to know the reason behind patronizing No
Approved Therapeutic Claims product and to inform the consumer about the
risk of taking these.
This shows how the researchers will come up to the result of their
study. The conceptual framework was based on the idea of Theory of Planned
Behavior. The buying decision towards No Approved Therapeutic Claim
products is the intention of the customer/consumer that will come up from;
the health beliefs that will stand as the behavioral intention or the
motivational factors that will influence a given behavior and; Attitude
towards behavior, subjective norms and perceived behavioral control that
will stand as the subjective evaluation of the risk and benefits of the
outcome. It will end up to positive and/or negative effects on the users of No
Approved Therapeutic Claim products.

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Statement of the Problem

1. What is the Demographic Profile of the respondents in terms of the
following:
1.1 Age
1.2 Gender
1.3 Civil Status
1.4 Employment Status
1.5 Current health condition
1.6 Name of products used
2. What is the level of consumers awareness on products with No
Approved Therapeutic Claim label?
3. What is the perception and or ideas of the consumers about the label
No Approved Therapeutic Claim?
4. What are the effects of the No Approved Therapeutic Claim products
advertisement on Consumers Buying Decision?
5. What is the frequency of usage of the No Approved Therapeutic
Claim products?
6. What are the lived experiences of the uses of the No Approved
Therapeutic Claim products?

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Significance of the Study

The findings of the study can be a source of ideas and information to the
following:
To the Consumers
The results of this study will help the consumers be informed about the
possible effects of taking products with disclaimer No Approved Therapeutic
Claims. The gathered information will also eliminate the misconceptions
regarding it.
To the Advertising Companies
The outcome of the study will serve as a reference to the business.
This can also help in particular on how they will conduct advertisements that
can result for the consumers to be well informed viewers.
To the FDA (Food and Drug Administration)
This study can help them to monitor and regulate all the products and
manufacturing companies that carry out products with No Approved
Therapeutic Claims labels.
To the Government
This study can be an eye opener to the government in order to carry
out appropriate actionsconcerning products with No Approved Therapeutic
Claims especially with risking the health and protection of the public.
To the DOH (Department of Health)
This study can help them to bring awareness to the consumers about
the No Approved Therapeutic Claims products; and to inform the users of
these products about its possible effects.
To the Future Researchers
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This paper will help them to the improvement of their study. it will also
give additional knowledge regarding the topic.

Scope and Limitations

This study aims to present the lived experiences of the users of the
No Approved Therapeutic Claims product. And this study is conducted to
determine how the consumers are protected against inaccurate, misleading
and false claims on the efficacy of drugs supplement that proliferate in the
market.
The respondent of this study contains forty-five (45) respondents from
Quezon City. This study contains personal information of the respondents and
their experiences about using the products.
The time frame of this study is from June to March of the academic
year 2014-2015.

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Definition of Terms
Terms

here

are

conceptually

and

operationally

defined

for

better

understanding of the readers.

Awareness
-

knowledge or perception of a situation or fact.

Concern about and well-informed interest in a particular situation or
development.

Consumers
-

Persons who purchase goods and services for personal use.

Cure
-

Relieve (a person or animal) of the symptoms of a disease or condition.

A substance or treatment that cures a disease or condition.

DOH (Department of Health)

-

Is the executive department of the Philippine government responsible

for ensuring access to basic public health services by all Filipinos
through the provision of quality health care and the regulation of all
health services and products it is the governments over-all technical
authority on health.

Drug
-

A medicine or substance which has a physiological effect when

ingested or otherwise introduce into the body.

Effect
-

A change that is a result or consequence of an action or other cause.

14

Efficacy
-

(of a drug or treatment) the ability of a drug or treatment to produce a

specific result regardless of dosage.

Medicines
-

The science or practice of the diagnosis, treatment and prevention of

disease.

Misleading
-

Giving the wrong idea or impression.

No Approved Therapeutic Claims

-

The product that has not been tested or proven for therapeutic benefit.

Non Prescription Drug

-

A drug or medicine that can be bought without a doctors prescription.

Over-the-counter
-

By ordinary retail purchase, with no need for a prescription or license.

Prescription Drug
-

Is a pharmaceutical drug that legally requires a medical prescription to

be dispensed.

Risk
-

A situation involving exposure to danger.

Exposure of a consumer to false claims of efficacy of a drug.

Safety
-

The condition of being protected from or unlikely to cause danger, risk

or injury.
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Supplements
-

A thing that completes or enhances something else when added to it.

Taking
-

The action or process of taking something.

Therapeutic
-

Of a relating to the healing of disease.

Users
-

A person who uses or operates something.

World Health Organization (WHO)

-

Is a specialized agency of the United Nations (UN) that is concerned

with international public health it was established on April 7, 1948,
headquartered in Geneva, Switzerland.

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CHAPTER II
RELATED LITERATURES
LOCAL LITERATURE
Nowadays, many Filipinos are taking alternative medicines, over the
counter drugs or supplements rather than drugs prescribed by their
physicians and one of the reasons why they prefer those products is because
of its cheaper price. According to the most recent information that Food and
Drugs conducted, there are 2588 registered food supplements in the
Philippines most of them promises that youll have a healthier body or claims
that it can treat conditions such as diabetes and arthritis. Another thing is it
also claims that it will helps to improve your metabolism in helping a person
to lose weight or anti-aging by using it regularly. Yet in each carton, bottled
and advertisements often ignored the statement, No Approved Therapeutic
Claim this basically means that food supplements are not yet proven to be
as effective as what they claim or promise to address. In this case, it is
obviously that advertisement is one of the factors that affect the buying
decision of the consumers disregarding the disclaimer means that they still
consider and patronize those products.
The major key players in an advertisement are the product advertisers,
endorsers and owner. These key players are requested by the FDA to seek its
approval to ensure that they provide true and correct information. FDA also
noted that food supplements were granted only as food products and not as
a drug product. All food supplements are required to carry the No Approved
Therapeutic Claim phrase to their label. This label meant that it cant cure
nor intended to treat diseases; drug products that are authorized by the FDA
17

are the only one who can made all those therapeutic claims. Endorsers
whose tries to persuade people to believe to their products claim through
testimonials or even false claims were associated with the FDA logo and the
Certificate of Product Registration (CPR). It means that it should have enough
information or knowledge about the product or about the advertisement
towards those products.
Self-medication is one of the Filipinos do to treat their illness but
according to the FDA it is not advisable because according to them it might
lead to a serious damage such as permanent mental or physical disability.
FDA encourages the public to be more conscious about our health yet be
wiser in choosing a product to buy. FDA said that patients should consult to
their doctor for proper treatment of their diseases and to know more about
the benefits or risks in taking food supplements.
Purchasing a product is not only a decision of yourself but can also be
an influence of your physical surroundings. Perez, et.al (2004). Individuals
decisions are influenced not only by advertising but also by an individuals
level of education, family beliefs, religion, socio-economic status,
community, personal goals, and other factors.
With all these influences, it might seem that a person can hardly be
blamed for making choices about consumer health products. But this would
deny self-responsibility. Consumers can make informed choices if they desire
to do so. By accepting self-responsibility, consumers can then seek out
information about the product, analyze each in its own merits, and make
wise decisions accordingly.
The variety of food and drugs available means that you must be critical
when buying a product. Some criteria for selecting health products may help
you obtain quality goods. Before buying any health products, ask the
following: does the product protect your health pocket? Who are the
manufacturers of the product? What is the reputation of manufacturing
18

company? What is the brand size and weight of the product? Has the product
even been tried or tested? Does it bear a seal of acceptance and high quality
standard set by the Philippine Medical Association and Bureau of Food and
Drugs (FDA)? Has the product been recommended or prescribed by the
physician? Knowing all the information before buying a health product should
be practice by the consumers.

LOCAL STUDIES
Supplement which has been labeled with No Approved Therapeutic
Claim offers wide range of varieties that most consumers buy without being
notice. It includes Food and dietary supplements with vitamins and mineral,
amino acids, proteins and other like Herbal supplements which contains
ampalaya, banaba and many more.
According to the study of Ortiz (2006), given the variety of dietary
supplements available in the market, information on the most common used
supplements, the widespread use of vitamins and minerals preparation is
probably due to the fact that these contain the most commonly known
nutrients and people believe nutrients such as vitamins are essentials to
their health. Additionally, taking one pill which contains all or most nutrients
is appealing for most people.
Differences in the study population, a lower income group, less
educated, and prominently non-users and the timing of the study could
account for the difference. This also showed that the type of supplements
used varies according to the population group studied. Differences in the

19

timing of the study may reflect the popularity of given supplements at a

given time.
Different type of supplement with the same promise of cure all appear
every now and then in the market, and surprisingly many take the promises
in the hope of being cured.
One of the factors that account the difference in choosing among the
varieties of supplements is the lack of education. Less-educated consumer
has different perception and understanding regarding herbal medicine. In the
past few years, the use of medicinal herbs and plants has been gaining and
became more popular in the Philippines and all over the world as more
clinical proof arises that validates the use of the old-aged alternative
medicines by the Filipinos have been passed on. (Bayalan et.al, 2008).
According to the study of Paracale (2010) Medicinal herbs may indeed
be a therapeutic option, but only if used properly and under the guidance of
a professional. We often hear the expression, Since herbal products are
natural, they are safe. Unfortunately, this is not always true, due to a
myriad of factors including that a portion of the information available about
many herbs currently on the market may be exaggerated or misleading. This
is especially true of some individuals and organizations that are mainly
interested in marketing their products only for profit, with little regard for the
personal welfare of the consumer. The consumers believe on their limited
ideas about the product that is why they purchase it without proper
knowledge.

FOREIGN LITERATURE
Health is known to be the state of humans free form illness, injury or
pain. Health is a condition of complete physical, mental, and social well20

being and the absence of disease. This is the definition of World Health
Organization (WHO). Health is very important to every person because a
healthy person can engage in daily activities normally and helps achieve
ones goal.
In general, for an individual to have a healthy lifestyle you must have a
balanced diet with enough fruits and vegetables. Plus the fact that you get
enough sleep, water, exercise and avoidance of vices such as smoking and
drinking alcoholic beverages.
Another way to get a healthy lifestyle is through taking multivitamins.
People take multivitamins because they lack in nutrients or they wanted to
stay ahead and make sure that their body is getting the essential vitamins
that they needed.
However, according to Roize (2006), people nowadays have busier
lives and hectic schedules. Thus, getting a healthy lifestyle is not easy.
According to Cutler (2013), Medical advancements have helped people
to stay healthy and live longer.
Based on World Health Organization, people nowadays are living longer
and having healthier lives than before. Although in the past few years life
expectancy in the United States increased because health hasnt improved
and people are still suffering in chronic diseases due to poor lifestyle. In the
United States healthy life expectancy is currently 79 years. Also in the same
country, healthy life expectancy declined between 1990 and 2012 (it
declined in this index from 4th position to 26th position) despite of having a
big spending in healthcare.
People of today are more educated and more motivated to stay healthy
for a long period of time yet people cant hide the fact that there is
unfathomable and ampant dispersion of diseases that come from individuals

21

lifestyle and diseases that are somehow caused by environmental factors

that even humans cant stop.
According to Brannon and Feist (2010), in early 1900s peoples
diseases are usually results of contact with impure and contaminated water
and foods, as well as having contacts with sick people. Once they got sick
they tend to seek for medical care, but unfortunately medicines before had
few only few cures to offer. People felt limited responsibility in contracting a
contagious disease because such disease was not controllable. The situation
has changed.

According to Daniel (2010), Americas top 10 leading killer diseases

are:
1. Heart Disease
2. Cancer
3. Stroke
4. Chronic Obstructive Lung Disease
5. Accidents
6. Diabetes
7. Alzheimers Disease
8. Influenza and Pneumonia
9. Kidney Disease
10.
Septicemia (Blood Infection)
All of these diseases have concerns and have something to do with the
health of the public. According to Dawson (2009), when it talks about the
health of the public it is not just about the health of a particular individual.
Most of the knowledge about health, epidemiology and medicine depends on
data with large numbers of morbidity and mortality figures, life expectancy
rates; to sum it up, it is the data about health and population at large.
According to Caig and Stitzel (1990), people tend to think that nature
alone can remove their pain and diseases, and so they seek medication in
nature, like plants, minerals, and animals. Different medicinal agents are
22

collected as the basis of their symbolic qualities as well as their relation to

astrological signs and portents.
According to Bannon and Fiest (2010), the major challenge during the
20th century in the United States about health comes from an infectious
disease related in unhealthy lifestyles and behaviors. Effective treatments to
treat and cure are developed.
Health products are medicines, tablets, personal appliances, machines
and any other objects that main purpose is to cure specific condition or
promotes the well-being of an individual. Commonly used in preparations
without the doctors prescription include laxatives, pain killers, nose drops,
vitamin tablets, indigestions remedies, nerve tablets, cough mixtures,
slimming preparations, tonics, and most of these products are sold in every
supermarkets as well as pharmacist. Buyers tend to forget that it can be
dangerous to their health when frequently taken or in too large dose.
(Creighton, 1975)
According to Allen (2005), drugs are the agent for the purpose of
diagnosis, treatment, mitigation, prevention or cure a disease of human and
animals. Different actions and effects in a human body is one of the qualities
of drugs. This quality only allows a selective use in treating a range of
common and rare conditions.
The four sources of drugs are: animals, minerals and plants, as well as
chemicals (synthetic drugs) by means biotechnology of genetic engineering.
Roots, seeds, and leaves of plants have the ability to cure illness, ease pain,
and affect the mind discovered by our ancestors. In present, many drugs are
extracted from parts of plants (Gauwitz, 2011).
According to Creighton (1975), drugs can be classified in many ways. It
can be medical, non-medical and illegal of restricted drugs. Of course, most
of us probably used medical drugs for the treatment of an illness or to relieve
pain.
23

Drugs with the main purpose to treat diseases or symptoms are called
medical drugs. On the other hand, drugs or medicines that are available or
can be bought without the doctors prescription are called Non-prescriptiondrugs.
A simple way is to think of medical, non-medical and illegal of
restricted drugs. Most of you have probably used medical drugs at some time
for the treatment of an illness or to relieve pain. While drugs that work on the
central nervous system and produce a marked changes in peoples feelings
and behavior are called illegal and restricted drugs.
To produce safe and effective drugs there is a due process that the
drug must undergo for it to be approved and this is called the FDA Approval
process.
First in the approval process is the pre-clinical or drug discovery phase
which means they are looking for a possible new components to target a
specific illness. The main purpose of this stage is to identify the correct
dosage level, how frequent it should be taken, and the best way of
administering (oral, topical, intravenous, etc.) this product. Toxicology of the
product is also tested in animals and other living tissues during this phase.
This process took three and a half years.

The company who has completed the pre-technical test the y can now
file an Investigational New Drug Application IND with Food and Drugs
Administration. Expedited reviews of a drug which is called Fast Track
Designation that is given to a company whose drug or biologic makes both a
product and marketing claim that addresses an unmet medical need. It can
be granted at any point after the FDA approves an IND.
If everIND was approved by FDA the experimental drugs will then
moves to Phase I which is the Human Testing .and this process takes a year.
24

The experimental drug was tested in a small number (under 100) of healthy
participants. The purpose of this stage is to see if what will be the effect of
the drug to the human body, and for the curacy dosing.
Testing the effectiveness of the drugs for a targeted disease and
determining its short-term effects is the objective of the phase II. In this
phase the experimental drug will be administered to 100-300 people; this
process takes about two years.
A large- scale study will be conducted which will test the drugs to
1000-3000 patients to know the effectiveness and the possible side effects of
the drug. The result of the phase III will be submitted to the FDA for the drug
to be approved. Aside from the testing the viability of the drug, the producer
of the drugs identify the amount includes in creating a large supplies of
treatment. This process takes about three years.
The company then files a NDA (New Drugs Application) or BLA
(Biologist License Application) with the FDA which are usually 100,000 pages
which includes the result of human and animal tests together with the
informationsin manufacturing drugs. FDA normally took 1-2 years in
reviewing the process before it will be completed before the drugs to be
approved.
Once the drug receives the approval of FDA it can now be marketed to
the people. However, FDA still monitioring short-and long-term side effects
and should submit results to the FDA. The company must receive approval
from the FDA that the drugs can approved it as a new indication.
The effectiveness of a certain drugs or medicine depends on the
identifiable benefits get by the public which means that without large
population health figures it will be very hard and impossible to prove its
efficiency of some preventive interventions. As the case of diseases got by
the people gets high, as the price of the medicines gets costly, and due to
being practical of the public, they come up with patronizing various food and
25

dietary supplements and those products which has not yet been approved as
being drugs.
A large number of questions arose about whether such a new product
is needed to be reviewed for safety before it will be marketed and if whether
some of their beneficial claims that it was made by the seller constituted
mislabeling. And those issues are cleared by Dietary Supplement Health
Education Act of 1994. Its definition of dietary supplement was broadened
which include not only vitamins, minerals and proteins but also herbs and
herbs extracts. (Drugs, Society and Human Behavior)
In recent years, many people have become interested in herbal
products. Research shows that most people try an herbal product at some
time in their lives. Health food stores, grocery stores, and pharmacies all
carry some of these products. Some people take these drugs instead of their
prescription drugs, and some use them along with their prescription drugs.
Although research may someday find that these products are safe and
effective, at present these herbal products are not regulated, standardized,
or tested for safety and effectiveness. Government consider herbal products
to be nutritional supplements rather than drugs, there are no regulations to
control how they are made. There is no way to know if one leaf that is ground
up and made up into a pill will work the same as another leaf that is ground
up. Also, you cannot easily tell how much of the herbal product is in each pill,
or even if in each pill in a bottle contains the same amount of the product.
People in the United States are now using these same herbal remedies
in growing numbers, because they wish to prevent disease, treat illness, and
improve health. Because herbal therapies have such a long history in
different cultures, this may have created the impression in the minds of
some consumers that they are safe and natural and lead to a false sense of
safety and effectiveness. The fact that a product is natural does not mean
it is either effective or safe. With the growing scientific research of many
herbal products, there is growing belief on the health care community that if
26

herbs are effective, then they should be used under the direction of a health
care professional (Edmunds, 2009).
Believing that these products could heal them or even lower the risk of
having some kind of diseases, their beliefs created strong urge to take those
medicinal herbs and supplements. Belief constitutes as one of the
determinants why people tend to patronize a product. It is something that
one holds to be true. Our beliefs continue to be powerful and relevant drives
of human behavior and constitute a central component of the
biopsychosocial approach to explaining illness behavior (White 2005).Belief
must be some sort of association held in the mind and gained through
experience of some internal and external stimuli which predicts a particular
outcome or response. Presumably, then, the acquisition of beliefs comes
about by accumulation of those associations with the usual outcomes or
outcomes overtime (Halligan, 2006).
The power of belief in the medicine is no better illustrated than when
the doctors belief in his treatment and the patients faith (belief) in his
physician, produce a tangible therapeutic effect. (Alyward, 2006)
So with the manifestation of the dietary supplements in the market
where customers have strong faith with those products because of various
influences; because of this alarming situation, an act was passed by the
United States government which requires that the label of a dietary/ food
supplement identify it as such. The said label should state that the claims for
these supplements have not been evaluated by the Food and Drug
Administration (FDA). The list of each ingredient by name, quantity, and total
weight and must identify the parts of the plants from which each ingredients
is derived. (Beers, et.al, 2003)
The outcome of this 1994 law was that the dietary/ food supplement
manufacturers were now free to market a wide variety of products without
fear that the FDA would consider them to be drugs, requiring evidence of
solid premarketing of both effectiveness and safety (Ksir, et.al,2006).

27

On the other hand, they can be labeled with standardized nutrition

content claims such as high in calcium or good source of fiber. They can
also be labeled with health claims such as the product may reduce the risk
of heart disease if the product qualifies based on nutrition labeling
requirements. Dietary supplements can make other claims on product labels
not approved by the FDA such as supports the immune system or helps
maintain mental health as long as the label doesnt state or imply that the
product will prevent, cure, or treat disease (Hamilton, et.al).
Supplements may cause harm in several ways, it includes overconsumption of the product, particulary of minerals and fat-soluble vitamins
which build-up in the body. Rapid absoption of the products in a short period
of time may also cause harm, quality issues such as contamination, or by
adverse interactions with other foods and medications.
People often consider natural herbs and botanicals to be safe and even
if not effective, then at least harmless. Such is not always the case.
Sometimes, evidence of dangers accumulates only after these products have
been available for sometimes.
People often take supplements as a sort of insurance policy against
problems caused by poor diets. Although multivitamin and mineral
supplements may help fill in some of the nutrient gaps caused by poor food
habits, they cant make a bad diet good.
One of the most serious consequences of supplements results when
they are used as remedy for health problems that can be treated, but not by
vitamins or minerals. Vitamin and mineral supplements have not been found
to be an effective treatment for behavioral problems, dysfunction, hair loss,
autism, chronic fatigue syndrome, obesity, or stress, for example. (Nutrition
Now)
Because of these sudden harms of the supplements to the people, the
FTC (Federal Trade Commission) becomes the agency responsible for
governing the advertising industry. It focuses mainly to the advertising, it
identifies and eliminates ads that mislead or deceive the consumer. Other

28

responsibilities of FTC include fairness, deception, violations and consumer

participation.
Regulating Deception- advertisers ultimately want their customers to
trust their advertising and products, so lot of them take precautions to
ensure that their advertising message are not deceptive, misleading or
unreasonable. Making false claims or failure to make full disclosure of
important facts which was intended to mislead the consumers is a deceptive
advertising.
FTC policy on deception contains three basic elements.
1. Misleading- is when there is representation, omission or practice,
there must be a high probability that it will mislead the consumer
2. Reasonableness- is the perspective of the reasonable consumer is
used to judge deception.
3. Injurious- this policy makes deception difficult to prove because the
criteria are rather vague and hard to measure. It also creates
uncertainty for advertisers who must wait for congressional
hearings and court cases, to discover what the FTC will permit.
Regulating Substantiation- it is a claim proof which concerns on Food
and Trade Commission to know if the advertisement is misleading if so, the
advertisers should have adequate basis on their products claims and
undergo the FTC investigation. Therefore the advertiser must have data on
file to prove their claims on their advertisements. And it will be much better
if the research is made by the independent research firm. The FTC will decide
if the claims are reasonable on a case-by-case basis. FTC consider these
factors; types and specificity of claim, product type, possible consequences
of the false claims, reliance degree on consumers claims and the type and
accessibility of the available evidence for making claim. (Moriarty, et.al,
2009)
According to Edmunds (2009) health care providers should tell to the
patients tha basics facts on OTC (over the counter) products, whether it was
given verbally or in writing (prints) it is important for patients to be informed
about it. Some key facts that the patients should learn are:
Patients should read instructions on the label always.
29

Patients should take OTC medicines in a longer time and in a

higher dosage than stated in the label.

Patients should stop taking and treating themselves if they

didnt get well and talk a health care professional.

Patients must find out the side effects from the medicines
they are taking because OTCs side effects are somewhat

uncommon.
Patients have different response to a medicine than others.

Because every patients different.

Patients takes OTC medicines and it cause interaction with
other medicines, foods, and alcohol it might have an effect on

other health problems the patients may have.

Patients should have consulted with the pharmacist if they did

not understand the label.

Patients should not accept and take the medicine if there is no

label on it.
If the medicines expired already throw it.
Patients should not use a medicine that does not belong to

them.
Patients should buy only products that will treat their

symptoms
Buy generic products and check the prices of OTC medicines.
If the user is a child the parents should know the right

information about using OTC products.

Patients must surely know and never guess the amount of
medicine for a child because it maybe too much or it does not

have enough affectivity.

Do not guess the amount of products you will take
Patients must follow the age limits of taking.
If the medicines lost its label instructions, expired and

discolored throw away it.

Children should not take medicines that contain alcohol.

30

FOREIGN STUDIES
Medications before uses different parts of plants or herbs without any
chemicals included. As technology develops, forms of our medicines
transformed and develops with the additions of chemicals that are usually
made in laboratories and needs to be approved by Food and Drugs
Administration before releasing in the market.
Those FDA approved drugs can claim or state that the products can
cure, or prevent disease. For the product to be approved, the manufacturer
need to show or prove that the product is safe and effective for the
consumers health condition. Also, in approving these products, wide-range
of preliminary research and the progressively clinical trials with the humans
participation to a three phase series is necessary. (Alzheimers Association,
2004)
Herbal Remedies and botanicals are parts of the Complemantary and
Alternative Medicine (CAM) including ayurvedic medicine. Firenzou (2007)
said that Nutritional supplement is the most commonly used among CAM
approaches.
Nowadays, these herbal medicines and supplements become available
in the market. According to Suleiman (2014), the use of Herbal Medicines
and Dietary Supplements in the world was substantially increasing; and
according to Samoljik et.al, as retrieved by Suleiman (2014). People uses
herbal medicines and dietary supplements for health maintenance, for
preventing and treatment of some chronic diseases or even minor ailments,
and sometimes they often used as a partner of a prescribed drugs while
some uses those products as an alternative to the prescribed medicine for
diseases which considered to be chronic.
When people heard that the product is made from organic ingredients
like supplements, they perceived that the product is safe. People are
31

attached to these approaches especially on treatments mainly because of

the advertisements with testimonials given by the said users especially
celebrities including newscasters. (Soat 2014), another factor is the
emotional and behavior of a person. (Domn, 2014)
In purchasing or engaging in a product, consumers also engage in
decision making regarding what products is to be purchased. An expression
of the self is considered as the act of choosing. Due to persons positive belief
they become devoted to a treatment by their choice; the chosen option
become imparted with positivity that will make people think that the
treatment they selected is effective. (Rose, 2014)
There are many misconceptions about the health benefits supplements
and herbal medicines offers (Deakin University of Australia, 2012). Because
the active ingredients in dietary supplements determines the quality, safety,
and efficacy of these products but it might contain some active ingredient
that may not be good in the body; and Gahehe et. Al (2011) also revealed
that these products may contain nutrients in amount as high as or higher
than the recommended intake and may lead to chemical imbalance that will
result to more serious problems.

SYNTHESIS
With the reference and sources the researchers had gathered, from
books, internet, newspapers, magazines and journal, we consider that the
literature and study presented strongly supports and are connected and
related to our proposed study which is entitled: The Lived Experiences of the
Users of the No Approved Therapeutic Claims Products. Health is defined
as the state of complete physical wellness in all aspects by the World Health
Organization where Roizen supported that by (Reviewed) being aware of the
amount of foods we eat plus exercise. That showed people in America tend
32

to be more aware of their health status that made them considered in taking
supplements to stay healthy and made people have recorded longer life span
from around 64 years to 70. But the fact that diseases are just around us and
are easy to disperse, we can prevent from having complicated health status.
Daniel by his Health annual auditions shared the list of top 10 leading killer
diseases including Heart disease, Cancer, Stroke and Chronic Obstructive
Lung Disease.
After listing the top diseases, bacteria are defines as one of the agents
that brings diseases. This brings further information to the people and this
adds to what the medicines includes showing figures of the benefits that
drugs provided.
According to Creighton, the term health products refers to different
types and according to Craig and Stitzel, people tend to accord herbal
products with its ability to remove pain and diseases that are readily
available in the market which can project differently through the eyes of the
consumers and disregard the thought that using those products could be
risky and dangerous especially when frequently used with a large dosage.
Drug is then defines by Allen by basically a help to treat a range
of common and rare condition from four sources: plants, animals, and
minerals as well as chemicals said Gauwitz. Drugs are also classified stately
medical drugs, non-prescription drugs, illegal or restricted drugs.
Drugs may be available in large amount in the market but if so people
little did know that these undergoes rigid testing and other processes before
labeling a product as a drug which is called the FDA Approval Process. The
non-clinical or drug discovery phase, approval of the contents of the drug
takes 3 years in the making. Dosage level and the best delivery system is
evaluated then they do a filing of an Investigational New Drug application
with FDA and when approved this goes through the Phase 1 or the human
testing from at least to greatest number of people they can test the
33

effectiveness of the drug. On the third phase, side effects of the drugs are
determined and come along with 100,000 pages long information on how
drug is manufactured.
Aside from drugs, supplements are used to substitute the health
effects that drugs offer. Because it is cheaper than drugs, supplements
demand is higher disregarding the thought that these said supplements are
not yet proven to be approved as drugs.
But as Act 1994 Dietary Supplement Health and Education Act clarified
that supplement doesnt need to be approved because they only contain
vitamins and does not directly claims curable though they are permitted t
make general statements about the overall health and well-being and also
the use of claims such as high in calcium, good source of fiber, may
reduce risk of heart disease, supports the immune system, or helps
maintain mental health said Hamilton.
Because people tend to associate medicinal herbs and supplements as
to healing and lowering risks having some kind of diseases, the level of these
products demands to get higher said Halligan. Dietary supplements Health
Education Act (DSHEA) cleared out that these products must be properly
indicated with labels that these are not evaluated by the FDA, list of
ingredients by name, quantity and total weight according to Deers, Hetcher,
Jones, and Porter, which must be observed especially nowadays that dietary
supplements are free to market. It is also stated that most of the reason that
adds

to

the

consumer

patronize

such

products

is

because

of

its

advertisements that are misleading, reasonable, injurious, which Moriarty,

Mitchell and Wells elaborated.
Before taking the users fall into these false promises, the foreign
literature ended with facts that people should practice in order to be
knowledgeable with the medicinal products, which could probably affect their
health with just one wrong move.
34

The usual medication used before are parts of plants, botanical

extracts and etc. and as the time goes by, our medicines developed and
improved as stated in the Foreign Studies. The FDA needs to approve the
said products before making available in the market. Those products that are
approved by FDA are the only products that has health claim which means it
can cure a specific diseases unlike supplements which are only intended for
supplementing diet or providing vitamins and minerals needed by thebody.
There has been a substantial increase in the use of the dietary supplement
(Suleiman,

2014).

Consumers

of

these

products

treat

it

as

health

maintenance, for curing diseases, and sometimes used as a partner on

conventional medicines. There are different factors that affect the buying
decision of the consumers towards these products, according to a study
conducted by Soat (2014) the main factor that affects consumer behavior is
the advertisements with the testimonials of public figures. But there have
been some misconceptions about these dietary supplements and herbal
medicines, it was said that the active ingredients determines the efficacy of
the product but these active ingredients may have harmful consequences.
And the excessive intake of these products may lead to chemical imbalance.
In the chapter twos Local Literature, it showed that Philippines itself
has a lot of available kinds of registered supplements in the market, 2,588 to
be specific according to the FDA. Greatly presents that our market has a wide
varieties of supplements that every consumers has the need to supply their
selves with these kinds of products, they can easily buy because of the fact
that these are indeed reachable to everyone plus the fact that these are
affordable which are all labeled with No Approved Therapeutic Claim and
not all approved by the FDA.
FDA strongly stated that supplements dont need to be approved by
them before presenting to the market for it is a food product only and not a
drug that guarantees healing. They also added that taking food supplements
rather that prescribed drugs might cause serious damage to tissues and
35

organs that can result to a long hospitalization or permanent damage to vital

organs.
Relying on treatment based on just hype over medical science may
lead to a serious damage such as permanent physical or mental disability it
just says that we cannot and never be solely dependents upon taking up
supplements for an overdose of a supplement could bring health hazards,
though they said that patients could talk to their doctors before directly
using a supplement because purchasing a product is not only a decision of
yourself but can also be an influence of your physical surroundings said Perez
so consumer should be more critical and wise in choosing products to buy.
Lastly, people must be guided and they must know if the products they want
to buy passed the Philippine Medical Association and Bureau of Foods and
Drugs standards.
Ortiz stated very evident that vitamins are essential to someones
health plus the fact of taking pills to fill this vitamins the body needs. Ortiz
had strongly showed and exampled Centrum which is a prominent product
that is labeled with complete A to Z vitamins that people buys both the
product and the trade line. The fact that Centrum is cheaper and very
reachable especially to the commoners makes it demand high in the market.
That is not good at all because there are organizations that are only profit
minded.

36

Polytechnic University of the Philippines

Quezon City Campus

GUIDE QUESTIONNAIRE:
1. What is the demographic profile of the respondents in terms of the
following: (Ano ang mga demograpikong impormasyon ng mga taga
tugon sa mga sumusunod)
1.1 Age (Edad)
1.2 Gender (Kasarian)
1.3 Civil Status (Estadong Sibil)
1.4 Employment Status (Trabaho)
2. Are you familiar with the No Approved Therapeutic Claim label?
(Pamilyar ka ba sa label na No Approved Therapeutic Claim?)
3. Where have you encountered these kinds of products? (Saan niyo
madalas makita ang mga produktong ito?
4. What is your idea/perception about the products with No Approved
Therapeutic Claim label? (Ano ang iyong ideya o pananaw tungkol sa
mga produkto na may No Approved Therapeutic Claim na label?
5. Does your current condition require you to purchase and use these
kinds of products? (Sa kalagayan ng kalusugan mo ngayon,
nangangailangan ka pa bang bumili at gumamit ng mga ganitong
produkto?)
6. What influences you to purchase these products with No Approved
Therapeutic Claim label? (Ano ang mga nakaimpluwensiya sa iyo na
bumili ng mga produkto na may No Approved Therapeutic Claim na
label?)
7. What can you say about the advertisement of products with No
Approved Therapeutic Claim label? (Ano ang iyong masasabi sa mga
patalastas ng mga produktong may No Approved Therspeutic Claim
na label?)

37

8. How do these advertisements affect your buying decisions? (Paano

nakakaapekto ang mga patalastas na ito sa pagbili mo ng ganitong
mga produkto?)
9. When did you started to use products with No Approved Therapeutic
Claim label? (Kailan mo sinimulan ang paggamit ng mga produktong
may No Approved Therapeutic Claim label?)
10.
Where did you buy the products? (Saan mo nabibili itong mga
produktong ito?)
11.
How often do you use the products? (Gaano kadalas mong
ginagamit ang mga produktong ito?)
12.
What are your other practices (e.g. Exercise, proper diet, etc.)
aside from taking No Approved Therapeutic Claim products to
improve your health condition? (Ano pa ang iyong ibang mga paraan o
ginagawa bukod sa paggamit ng mga produktong may No Approved
Therapeutic Claim label para mapabuti pa ang iyong kalusugan?)
13.
What are the effects of the products with No Approved
Therapeutic Claim to your health? (Ano ang epekto sa iyo ng mga
prouduktong may No Approved Therapeutic Claim na label sa inyong
kalusugan?)
14.
In what way does the product/s affect your lifestyle? (Sa paanong
paraan naapektuhan ng mga produktong ito ang iyong pamumuhay?

38

CHAPTER III:
RESEARCH METHODOLOGY
Research Method and Design
1.1

Qualitative Approach
Phenomenology, as defined by Creswell (2009), is a research strategy

of probing wherein there researcher will identify the essence of human

experiences with regard to a phenomenon as described by participants. The
goal of a phenomenological approach to qualitative research is to describe
clearly accurately the lived experiences of people, and not to create theories
or models of the phenomenon being studied. Researchers use this approach
to identify experiences of consumers taking No Approved Therapeutic
Claim products and it will also determine the level of awareness of
consumers towards No Approved Therapeutic Claim products.

Research Population
2.1 Description of the Respondents
The study is consisting of forty-five (45) participants residing at Quezon
City that are users of products that have No Approved Therapeutic Claim
label.
2.2 Method of Data Collection and Instrumentation

2.2.1 Interview as a method of data collection

Personal interviews were used as the method of data collection for this
study. Welman and Kruger (2001) set the personal interview as the
interviewer visits the participants home or workplace. For this
research, one-on-one interviews were conducted at participants

residence.
2.2.2 Instrumentation
39

Data are collected through semi-structured, videotaped interview with

participants by asking them open ended questions. The researcher will set
standards for their Key Informant (KI) and for the participants of the Focus
Group Discussion.

Criteria for Key Informant (KI):

Must be 18 years old and above
Must be using the product with No Approved Therapeutic Claim

label for more than 5 years

Must not skipped using the product in the span of 1 month

Criteria for the Participants of Focus Group Discussion (FGD)

Must be 18 years old and above

Must be using the product with No Approved Therapeutic Claim

label for a span of 1-5 years

Must be taking the product regularly

These criteria will serve as a guide in determining the Key Informant

and the participants for Focus Group Discussion (FGD) for this study.
Since the researchers used semi-structured interview, the interview for
the participants

will

be conducted based

upon an interview guide

questionnaire that was developed by the researchers. Interview guides are

developed iteratively, questions are developed, tested, and then refined
based on one learns from asking people these questions (Robert Wood
Johnson Foundation, n.d.). The interview questions will be developed such
that it will address phenomenological lived experiences. But first, the
researchers will be conducting a pilot study, wherein they will be sending a
try-out questionnaire to the prospective participants through house to house
approach and getting their feedback on these questionnaires. Data gathered
through pilot study provides related information about challenges and factors
that may influence experiences of the users of No Approved Therapeutic
40

Claim products. If the result of the pilot test is vigorous then thats the only
time the researcher can conduct an actual interview.

2.2.3 Procedure
Semi-structured interviews were used to collect accounts from

participants who are using No Approved Therapeutic Claim products. The

researchers formulated an interview guide that will be used in the study it
was focused on their experiences and awareness on No Approved
Therapeutic Claim products.
Participants were asked questions about their lived experiences on the
products with No Approved Therapeutic Claim label. Open-ended questions
were used which allow for more comprehensive individual narration of
experiences.
In order to obtain access and establish understanding, the researchers
approached and arranged to meet with each participant prior to data
collection. During the first meeting, the researchers explained the objectives
of the study, and asked for permission to conduct an interview. As the
prospective participant agreed, the researchers arranged a time and place
for the interview. Interview time schedules were arranged according to
availability of each participant. There were 4 researchers assign for each
respondent, one researcher will interview the participant, and the others will
record

and

write

the

information

gathered.

Each

interview

lasted

approximately 10-15 minutes depending on the response of the participants.

Data Analysis
3.1 Narrative Analysis
A narrative approach presents a storied account of experience and
recognizes the value of stories in the construction of meaning (Labov, 1972;
Mcleod, 1997; Sarbin and Kitsuse, 1994). Narrative analysis is concerned
with probing the means by which experience is represented and interpreted.
Experience is represented in the form of the written and spoken word. A
41

narrative is a story-based happening, but it contains other forms of

communication in addition to a stories. Narratives are stories which people
tell in order to make sense of their lived experience (Genette, 1998). A
narrator tells a story, but in doing so it offers something over and above the
bare story (Mcleod,1997). As story, narratives offer an in-depth account of
the individuals experience. The narrative text provides access to meaning
which is both personally and socially relevant (Freedman and Combs, 1996;
Terre Blanche and Kelly, 1999). In keeping with the purposes of this study, a
narrative approach to data analysis provides a basis from which to identify
the uniqueness of individual narratives in terms of their experiences in taking
No Approved Therapeutic Claim products. People have no idea and
unconsciously reveal the reasons for their choices and actions, but they
construct justifications and explanations why they come to be how they are
(Watson, 1996, p.260). The researchers worked with the narrative materials
or data gathered, such as the voice of the narrator (tape or text), the concept
and tools for interpretation, and the act of reading and interpretation which
is the voice of the researcher.
3.2 Thematic Content Analysis
In order to obtain a more integrated yet consistent understanding of
combined narrative results, applications of some aspects of thematic content
analysis is included in the secondary phase. Accounts are rearranged under
thematic headings like the results of storied accounts presented by research
questions for the purpose of study. as the discussion of results extends the
use of same themes in providing more comprehensive discussion and
overview results.
In early 1920s thematic is developed from traditions in content
analysis which evaluate media texts. (Eagle, 1998). Content analysis follows
a rule for a systematic process of analysis (Guba and Lincoln, 1994). A
systematic process which find to produce insights and content of data (Eagle,
42

1998). In adopting this approach to data analysis in this study, analysis initial
phase was focused on written interview like summarized stories from a raw
data. The results will be supported by the remaining data from participants
own words.
The steps for making inferences and analysis as discussed by Van
Manen (1990) have been applied to this study. Firstly transcriptions were
read through several times, until a strong sense of each participants storied
account was grasped. This was followed by going through the text again,
underlining and highlighting words, phrases or sentences in relevance to the
research questions. Individual stories were then rewritten in terms of these
thematic headings and illustrated by reference to participants own words.
This was followed by rewriting a combined account based on individual
stories. As co-narrator, the researchers attempted to retell participants
stories through thematic discussion of the research questions.

Summary
Chapter 3 discussed the research methodology that will be applied in
the qualitative study, which is a phenomenological research design. Also
included in Chapter 3 was information on the data collection process as well
as data analyses, which include the narrative of individuals experiences and
identifying themes from the answers of participating consumers taking No
Approved Therapeutic Claim products to their respective interviews. The
following chapter presents the results for this study, where they will be
examined and assessed.

43

CHAPTER IV:
RESULTS, DISCUSSION, and ANALYSIS

DEMOGRAPHIC PROFILE

The researchers from the time span of 3 months specifically from the
start of the (December) to (February) gathered data for the research entitled
" The Lived Experience of the Users of the No Approved Therapeutic Claim
Products around the barangays in Quezon City.

Having the total of forty-five (45) participants who are subject to one
on one interview which are all users of No Approved Therapeutic Claim
44

labelled products is composed of most female participants which are 36 and

remaining participants are male. It is observed that most of the interviewees
were female who stays at home doing chores or doing business.

The participants age ranges from:

Sixteen (16) participants ages from 54 to 59 years old, nine (9) from 60
to 65 years old, 6 ages 42 to 47 years old, nine (9) from 48 to 53 years old,
there are also two (2) from 66 to 71 years old bracket and one (1) user at 36
to 41 years old ,72 to 77 years old bracket and one (1 )user which is the
youngest at 25 years old.
It shows that the users of the NATC labelled products are on the older
brackets, which are users that usually experienced and/or still experiencing
health problems.

45

According to the participants' employment status, it revealed that

seventeen (17) of the participants are unemployed and twenty-one (21) selfemployed. Most of these unemployed are housewives; the others are
business involved people having sari-sari stores and other small businesses.
Still, there are 6 who are employed.

Among the participants, 33 are married, 8 of them are widowed, 3 are

single and there is a separated also. Some of the married participants were
supplied with NATC products by their sons and daughters and by their family
members; they can afford to buy NATC labelled supplements.

46

The participants were asked if they use the products regularly, most of
the participants answered yes. There are about 38 participants in total
while the rest of the 7 respondents arent taking it regularly for the reason
that its either expensive or they just consume it only if they have illness.

Most interviewees have been aware of the label No Approved

Therapeutic Claim and are users for span of time.
Almost half of them are users of NATC products for 1 year to 2 years
and 11 months. They are twenty-two (22) in total. Eight (8) of the other
participants are users for 5 to 9 months and is the shortest time for the
record.

47

There are both six (6) respondents from the span of 3 years to 4 years
and 11 months, three (3) users from 9 years to 10 years and 11 months and
both a user from 7 years to 8 years and 11 months and 11 years and above.
These span of time are the standard limit of years using the products
for qualification to interview. If a user spent 5 years and above using the
NATC products, they are qualified to be the key informant.

MEDICAL CONDITIONS
HIGH BLOOD- 11
DIABETESE- 7
UTI- 4
PROSTATE- 2
HIGH CHOLESTEROL- 2
HYPERTENSION- 2
FREQUENT COUGHING-1
ULCER- 1
GALL STONE- 1
LOSE WEIGHT- 1
CHRONIC KIDNEY DISEASE- 1
COMMATOSE- 1
ALLERGY- 1

ANEMIC- 1
STROKE- 1
ASTHMA- 1
JOINT AND BONE PROBLEMS- 1
STOMACHACHE- 1
PNEUMONIA-1
ARTHRITIS- 1
STRESS- 1
CONSTIPATION- 1
WEAK BODY- 1
BRONCHECTASIS- 1
BACKPAIN- 1

As the results of the one on one interviewed came out, we have noticed that
most of the interviewees health problem is having high blood pressure next
is diabetes, Urinary Tract Infection and problem with their prostate.

48

NO APPROVED THERAPEUTIC CLAIM

PRODUCTS USED
MX3- 8
VITA PLUS- 8
TAHEEBO- 5
GREEN BARLEY- 5
AMAPALAYA PLUS- 5
MALUNGGAY- 3
DXN-3
FISH OIL-2
BIOFITEA- 2
LAGUNDI- 2
SAMBONG- 2
4G- 1
SQUALINE- 1
POLYNOL- 1
TURMERIC- 1
INTRA- 1
TUNGHAY- 1

MITOGEN- 1
ISPERULINA- 1
MORINGA- 1
PRIMERA- 1
USANA- 1
UNO- 1
BITTER- 1
C 24/7- 1
HERBAL- 1
SERPENTINA- 1
JINGA JUICE- 1
ACYBERRY- 1
HERBAL LIFE- 1
MITO MALUNGGAY -1
AIM GLOBAL- 1
EDMARK GINSENG COFFEE- 1

This is the list of the products that are used by the interviewees and based
on the information that the researchers have gathered, the top 3 used
products are MX3 which has the greatest number, garnering a total of 8
same us with the users of the product Vita Plus. Next are the products
namely Taheebo, Green Barley, Ampalaya Plus which has 5 users each
products and 3 users each for Malunggay and DXN products. The researchers
observed that these products that gathered the most number of the users
has advertisements and are also display to public through the television.

49

TABLE OF ANALYSIS FOR KEY INFORMANT

AND FOCUS GROUP DISCUSSION

1 Are you familiar of the No Approved Therapeutic Claim label?

(Pamilyar ka ba sa
label na No Approved Therapeutic
Claims?)
K.
I Participant Participa Participa Participa Participa
(Marco
1( Rodolfo) nt
2 nt
nt
nt
ni)
( Gina)
3( Vilma 4( Alice) 5( Jean)
)
Oo. yung
ano, ano
yun
parang
ano,
mga
herbal
herbal,
maramin
g gamot
yun
puro.
marami
ngang
nagooffe
r
minsan.
(Yes.
The, like
the.. like
the
herbal,
there
were
many
drugs,

OO.
yun
yung
mga
gamot
na
hindi
pa
naaapprove
d ng FDA
kasi di pa
napapatuna
yan
na
nakakagalin
g
(Yes. Those
are
the
drugs thats
not
yet
approved by
FDA because
its not yet
proven that
it can cure.)

Oo
naman.
(Yes
of
course )

Ah. Yung Hindi.

mga
(No)
ganyan,
oo.
(Like
those,
Yes.)

OO
(Yes)

50

sometim
es it was
offered
by
many.)

Table 1 shows that most of the respondents are aware of the No

approved Therapeutic Claim Label. However One (1) participant is not
familiar with the label even if she is using the product for not less than
a year already
2 Where have you encountered these kinds of products? (Saan
ninyo nakikita itong mga produktong ito?)
K. I
Participa Participa Participa Participa Participa
nt 1
nt 2
nt 3
nt 4
nt 5
Nagbeben
ta
yung
asawa ko
nito.
(My wife
sells
that.)

Usually sa
mga
herbal
products,
tsaka
yung mga
hindi
BFAD
approved.
(Usually
on herbal
products,
and those
that is not
approved
by BFAD.)

Sa
mga
gamot na
binibili, sa
karton
tawag
dyan, sa
lagayan.
(On
the
drugs that
can
be
bought,
on
the
box,
on
the
package.)

Wala
na uhm uhm.
dito
e. (iling)
(dealer)
No idea
hindi
na
dito
nakatira,
sa
sta.
Lucia
(Not here
anymore.
He/She
doesnt
live here,
in
sta.
Lucia.)

sa
mga
box
for
example
Vita plus.
No. 1 kasi
nandon
na yan sa
vita plus.
(on
the
boxes, for
example,
vita plus.
No. 1 its
already
on
the
vita plus.)

Table 2 shows that the Key Informant, and 4( Four) out of 5 (Five)
FGD participants have encountered this label through the herbal
products that they take or through the dealers.
3 What is your idea/perception about the label No Approved
Therapeutic Claims? (Ano ang iyong ideya o pananaw tungkol
sa label naNo Approved Therapeutic Claim na label?)
K. I
Participa Particip Particip Particip Participa
nt 1
ant 2
ant 3
ant 4
nt 5
Parang ano Ibig
Hindi pa Wala,
Ibig
Maganda
51

lang,
Supplement
s
lang,
pampa
parang
vitamin
lang.
Hindi
nakakagalin
g
talaga.
Oo.pampaka
lma
Pampaano
pampalakas
lang, yung
sa akin sakit
nadun
pa
rin.
Hindi
nga
gamot siya,
ano
para
nga
lang
siya
supplement.
(Its just like
a
supplement,
just
like
vitamins.
It
cant
actually
cure.
Yes,
it
tranquilizes
and
can
only
strengthen,
but
my
decease are
still there.
Its
not
actually
a

sabihin
hindi
siguradon
g
makakaga
ling di ba,
Or
effective
di ba
Sa herbal,
no
problem
(It means
it
cant
surely
cure or it
isnt
effective
right?
No
problem in
herbal)

siya.
Hindi
pa,ibig
sabihin
hindi pa,
ano yon
100%na..
aynako
hindi ko
alam!
Hindi pa
siya ano
( approv
ed)
sa
BFAD na
nilalabas
sa
merkado.
(Its not
yet,
meaning
its
not
yet
100%
that... I
dont
know!Its
not
yet
(approve
d)
in
BFAD
that
is
proliferat
ing in the
market.)

maganda
siya
(Nothing.
Its
good.).

sabihin
hindi
naapprov
ed
sa
ano
(BFAD).
(It
means it
is
not
approved
in BFAD.)

kasi
hindi
para sakin
mas okay
yan
kasi
nga
nakakatul
ong
kasi
imbes na
katulad ng
ibang
gamot na
talagang
ano
masisira
yung
kidney
mo. Mga
ganyan
tinutulung
an nilang
lumakas.
(For
me
its
good
because it
could
help,
unlike
other
drugs that
badly
affect
your
kidney.
This could
give
strength.)

52

drug, its just

like
a
supplement.
)

Table 3 shows the perception of the participants about the label No

approved therapeutic Claim, The Key Informant said parang vitamin
lang. Hindi nakakagaling talaga. Oo.pampakalma Pampaano
pampalakas lang, yung sa akin sakit nadun pa rin (its just like a
vitamin. It cant actually cure. Yes, it tranquilizes and can only strengthen,
my decease are still there.)
;
FGD Participant 1 answered hindi
siguradong makakagaling di ba, Or effective di ba(It cant surely cure
right, nor effective right?) ; Participant 2 said Hindi pa siya ano
( approved) sa BFAD na nilalabas sa merkado.(Its not yet apprved in
BFAD that is proliferating in the market.)which is similar to the answer of
participant 4 ; Participant 3 respond maganda siya(Its good) ; while
Participant 5 believe thatmas okay yan kasi nga nakakatulong kasi
imbes na katulad ng ibang gamot na talagang ano masisira yung
kidney mo. Mga ganyan tinutulungan nilang lumakas. Based on this
data, the Key informants answer was inline with the real meaning of the
label, however majority of the FGD Participants are not sure with their
statements. And are confused with the real meaning of No Approved
Therapeutic Claim (That is better because it could helped unlike other other
drugs that could badly affect your kidney. Those could give strength.)

4 Does your current medical condition require you to purchase

and use these kinds of products? (Sa kalagayan ng kalusugan
mo ngayon, nangangailangan ka pa bang bumili at gumamit ng
mga ganitong produkto?)
K. I
Participa Participa Participa Participa Participa
nt 1
nt 2
nt 3
nt 4
nt 5
Oo.
Sa
(Oo)
No Hindi.
oo.
Oo
(Yes)
ngayon,
choice
e Yun kase Siguro?
(Yes)
dyan ako kase yung yun
Kase
na hiyang aming
nireseta
marami
so
kino- pasyente
sa
aken, pang
continue
marami ng kase
nagtitinda
ko.
gamot na mababa
eh.
Pero
53

(Right
now,
thats
were i am
most
comfortabl
e,
so
i
continued.
)

iniinom
pero hindi
gumagalin
g
(Yes,
actually
there
is
no choice
because
our
patient
have
taken a lot
of
medicines
but is not
yet cured.)

lang yung
mga dugo
namen
dati.
(No. That
is
what
prescribed
to
me,
because
were low
bloods
before.)

sa
min
kase hindi
ko na ano
kase
syempre
naranasan
mo
eh.
Syempre
ayaw mo
rin
na
pero
di
kame
nagsalita
na ganun
ganun.
Hindi.
Basta
tinigil
lang.
basta
tinigil na
lang
namin.
(Yes.
supposedl
y?
Because
there were
still many
who sells.

Table 4 shows the participants answer to the question if their current

medical condition requires them to purchase and use these kinds of
products, most of them including the Key Informant and FGD participants
medical condition requires them to purchase the No Approved Therapeutic
Claims product. However, FGD participant 3 said Hindi.Yun kase yun
nireseta
sa aken, kase mababa lang yung mga dugo namen
dati.(No. It was actually prescribed to me, because were law blood before.)

5 What influences you to purchase these products with No

Approved Therapeutic Claims label? (Ano ang mga
54

nakaimpluwensya sa iyo na bumili ng mga produkto na may

No Approved Therapeutic Claim na label?)
K. I
Participa Participa Participa
Participa Participa
nt 1
nt 2
nt 3
nt 4
nt 5
Eh
Kasi kapit- Kase
Wala wala iyon nga kasi
kasing
bahay ko inilabas
hindi ako biyenan
unang
maramin nag
naman sa nagpapada ko.
una
sa
g, ako, si introduce ano
sa la,
Nagkaron pamilya
misis ko sakin
mercury,
nagtatano siya
ng ko subok
tsaka
nyan eh. palagay
ng. Hindi, kaibigan,
na namen
yung
Wala
ko naman nagpapa
narecruit
(Because
anak ko. akong
siguro
check up siya,
first of all,
(Because alam
meron
ako mismo nagsemin its tested
there
dyan eh, naman
(None,
i ar siya , in
our
were
during
sigurong
wasnt
seminar
family.)
many,
that time
ano
influenced tapos
me, my (It
was (Because
nor asking. naging
wife and introduce it was out No,
i regular
my
d to me in
the actually go member.
child.)
by
my mercury,
for a check Tapos yon
neighbor, so i think up.)
na
nga
during
it
has
naging
that time i influenced
dealer
dont
)
ganun.
have
(Thats
knowledg
my in-law.
e
about
She had a
that.)
friend,
shes
been
recruited,
she went
on
a
seminar
then she
became a
regular
member.
Then
thats
it
she
became a
dealer.)
Table 5 shows the answers of the respondents on what influnces
them to purchase products labeled with No Approved Therapeutic
55

Claims, and all of them are influenced by mere people. The Key
Informat was influenced by her wife and son or family member. Four
(4) of the FGD Participants are influenced by a family member,
relatives, and product dealers. It also shows that even the place
where the products can be purchase influence the buying decision of
the participants.
6 What can you say about the advertisement of products with
No Approved Therapeutic Claim label? (Ano ang iyong
masasabi sa mga patalastas ng mga produkto na may No
Approved Therapeutic Claim na label?)
K. I
Participant Partici
Partici
Participan Particip
1
pant 2
pant 3
t4
ant 5
Oo,ano
Merong dati Wala
Mas
meron dati Magand
yong
nag ano sila, Alam
magand ah.
Pero a.
binibigay, pero
hindi mo
a siya
ngayon, di (Good)
pag bumili naman
pagdati (Its
ko
na
ka
niyan masasabi na ng
sa really
napapansin
bibigyan
tv ads yun ads, ano good)
ka ng DVD kasi sa ano din ako
hindi ko rin
yung
eh alam mo e,
ano
papapaliw yung
mga minsan
(pansin)
anag yung salamat dok, hindi
kase
tutok
ng mga
ako
syempre,
ano
program.
naniniw
ano(comme
(herbal
Still,
ala kase
rcial)
lang
suppleme sinasabi nila, base sa
naman nila
nts)
what you call experie
yon
(Yes, the it,
nce
(There were
give
a advertiseme namen,
before. But
ways,
nt,ano lang (None,
know
i
when you siguro
because
didnt
bought it sponsor kasi. when it
noticed.
you will be
comes
I
wasnt
given
a Siguro
to ads,
aware
DVD that nakakatulon im like,
because of
explains
g.
someti
course
its
the
(There were mes
i
just
their
focused of before , but dont
commercial.
herbal
you
cant believe
)
suppleme actually say because
nts)
that its a TV it
was
ads like you still
know
the base on
Salamat
our
56

dok ? The experie

programs.
nce.)
Still,
they
said,
what
you call it,
advertiseme
nts, its just
their
sponsor.)
Table 6 shows what the respondents say about the advertisements of the
products labeled with No approved Therapeutic Claim FGD participant 3
and 5 said maganda sya(Its good) while participant 2 said minsan
hindi ako naniniwala kase base sa experience namen, nag herbal
yung kapatid ko Mga herbal, mga ganito talaga yung sa channel 5
talaga. Gumastos yung kapatid ko tapos nung bumibili siya nun
kinakausap siya para iano ( kinukuha) siya sa ads, parang patotoo
na gumaling siya plus bibigyan kame ng worth 30000 or 10000 na
product nila. Alam mo sabi namen sa kapatid ko, hindi kase hindi
naman totoo. Paggagastusin mo lang yung ibang tao, ano mo siyang
maniwala sayo e hindi naman totoo, e after ka lang dun sa ibabayad
kaya hindi kame pumayag.(Sometimes i dont believe because it was
based on our experienced. My sibling have taken herbals, those herbals that
is really on channel 5. My sibling spends for it, then when she bought it, they
talked to her and get her for ads.Its like a testimony that she was cured plus
we will be given 30,000 or 10,000 worth of products. You know what we said
to my sibling? No because its not true. Youll just make other spend. You will
let them believe on you when actually its not true. Youre just after for their
payment, thats why we dont agreed.)

7 How do these advertisements

(Paano nakakaapekto ang mga
ng ganitong mga produkto?)
K. I
Participa Participa
nt 1
nt 2
Maoo,
kasi
malaking ineendors
diperensy e nga eh.
a.
ano
kasi ano Eh
sa

affect your buying decisions?

patalastas na ito sa pagbili mo
Participa
nt 3
Hindi.
Talagang
may
gamit na
ko
bago

Participa
nt 4
nong una
syempre
di mo rin
masasabi
dahil

Participa
nt 5
di na kasi
ako
gumagam
it ng mga
medisina
57

eh
product
industry
nakakano
yung
Pinipilit
na "Hoy
bumili
kayo
magaling
to." kahit
hindi
di
ba.
(Theres a
big
difference
. Its like
the
product
industry,
its
like
when you
are
forced
that
Hey, you
should
buy,
its
good
even its
not,
right?)

mga
nakapag
aral
naman,
tanung
tanong
din muna
tungkol sa
produkto.
Pero kung
may mga
kemikal
nay
an,
hindi ako
basta
basta
iinom.
(Yes,
because it
was
endorsed.
To those
educated,
you
should
ask
first
about the
product.
But
if
theres
some
chemicals
on
it
i
wont
easily
intake
that.)

ko nakita
yung
palabas
dyan sa tv
(No.
Im
actually
using
it
before
i
saw it on
TV.)

gusto mo
eh diba?
nong
natake
mo
na,
parang
ano na, di
ko
na
lang, wag
ko na lang
kumibo,
kase
alangan
naman
sabihin
mo
naninira
ka pa.
(At
first,
of course
you cant
actually
say that
you like it
right?
When
youve
take it, its
like,
i
shouldn't,
ill just not
react,
because
you might
say
somethin
g
against...)

ang
ginagamit
ko
puro
vita plus..
(I actually
dont use
the
medicine
now, i use
the
vita
plus
more.)

Table 7 shows how advertisements affect the buying decisions of

the Participants, according to the Key informant Ma-malaking
diperensya. ano kasi ano eh product industry nakakano yung
Pinipilit na "Hoy bumili kayo magaling to." kahit hindi di
ba.(Theres a big difference. Its a product industry, youre force like
saying Hey, buy this it was good even though its not.)However some
58

of the FGD Particiants stated that their buying decision was not
affected by the advertisements.

8 When did you started to use products with No Approved

Therapeutic Claim label? (Kailan mo sinimulan ang paggamit
ng mga produktong may No Approved Therapeutic Claim
label?)
K. I
Participa Participa Participa Participa Participa
nt 1
nt 2
nt 3
nt 4
nt 5
2005
sinubukan Matagal
Matagal
3
years nung 2013
ko 2013, na din
na
siguro.
(On 2003)
August 23. oo.
ay Siguro,
(3
years
(Ive tried inistop ko nag
ano supposedl
it August na
sya ko
nyan y)
23, 2013)
nung
mga isang
December taon
lang
ata ganon
yon
(I
(It
has supposed
been
a its been a
long time. long time,
Yes, but i I've used
already
it
for
stopped it almost 1
this
year.)
December.
)
Table 8 showsthat the Key Informant and FGDs started to use the
product from the range of 2005- 2014.
9 Where did you buy the products? (Saan mo nabibili itong mga
produktong ito?)
K. I
Particip
Particip
Particip
Particip
Particip
ant 1
ant 2
ant 3
ant 4
ant 5
Sa ano pa, Dito
Mercury
Nung
Merong
sa office
misis, sa ano meron na
naubusan nag ano namin. Ni
pa yan sa sa sa
Ay
ano kame, sa (sama)
refer
ortigas tsaka market,
yun
botika na sa
min, samin
ano to yung sa
SM green
kame
dun.
nung ano
all ano. Yung malls,
barley sa bumibili,
Meron
nung
parang ano meron na ka
nagnetw
nagkaron
main
yung silang
officemat Dati, sa ork tapos samin ng
59

sa ano 7,700
isang
bag
eh.
nakakasamp
ung
bag.
(Also on, my
wife, its also
in
ortigas
and all the..
Like
the
main
in..
7,700
for
each bag, i
used almost
10 bags.)

mga
booths
doon.
Then sa
mga drug
stores
wala.
Actually
may mga
ano
na,
mga
dealer.
Pero
sakin
kasi,
meron sa
japan,
pinapabili
ko
sa
brother
ko.
(Here,
also
in
the
market,
on
SM
malls.
They
have
booths
there.
Theres
none
in
the drug
stores.
Actually
there are
dealers
already.
But mine,
can
be
bought in
japan,
i
asked it
for
my
brother

e
ng
kapatid
ko
(Mercury.
The
green
barley is
from the
office
mate of
my
sibling.)

FEU.
(When
we
run
out
off
supply,
we
bought it
on
the
drug
stores.)

nag
attend ng
seminar.
Tapos
dun kase
di
ako
member
nun eh.
(Someon
e
bring
us there.
There is a
networki
ng, then
we
attended
a
seminar.
That
is
then,
because
im not a
member
of it.)

seminar
(In
our
office. It
was
referred
to
us
when
there was
a
seminar.)

60

to buy.
Table 9 shows where the participants buy these products with
No approved Therapeutic Claims, the Key Informant said that the
supplement was provided by his wife. While the FGD participants
answered that they usually bought this in SM, through colleagues,
near the university and through networking seminars.
10 How often do you use the products? (Gaano kadalas mong
ginagamit ang mga poduktong ito?)
K. I
Participant
Participa Participa Participa Participa
1
nt 2
nt 3
nt 4
nt 5
Minsa Dati
high thrice
a Minsan sa isang
pag
n
dosage
ako, week.
isang
beses
masaman
tatlo,
pero
Ganyan
linggo,
lang
sa g
umag supposedly
every
dalawang isang
pakiramda
a,
ang
other day beses
araw.
m
ko
tangh recommendat (Thrice a
(once
a halos
ali
ion nyan 1 week.
Pero yung day.)
maubos
tsaka
sachet a day, Thats it, vitamins
ko
ng
hapon sakin
every
namen na
isang box
.
nagagawa
other
malungga
(When
i
(Some kong 3 times day.)
y,
araw
dont feel
times, a day. High
araw yon
well,
i
thrice. dosage para
a
almost
In the ano
ang
(Sometim
emptied 1
Morin
immune
es, twice
box.)
g,
system
ko
in
a
aftern mag boost.
week.
oon
(Before i was
But
our
and in in
high
malungga
the
dosage,
but
y
evenin supposedly
vitamins,
g.)
the
we take it
recommendat
everyday.
ion is 1 sachet
)
a day. But for
me I've take it
3 times a day.
Its
high
dosage
to
boost
my
immune
system.

61

Table 10 shows how often the participants use the products ,the
Key Informat and one of the FGD use it 3(Three) times a day while the
other are either once or thrice a week or if ever shes not feeling well.
11 What are your other practices (eg. Exercise, diet etc.) aside
from taking No Approved Therapeutic Claim products to
improve your health condition? (Ano pa iyong mga paraan o
gawain bukod sa paggamit ng mga produktong may No
Approved Therapeutic Claims label para mapabuti ang iyong
kalusugan?)
K. I
Participan Participa Participa Participa Participa
t1
nt 2
nt 3
nt 4
nt 5
Iba-iba
Actually,
Diet.
Wala.
wala
umiinom
(products) matigas
Hindi
naman
ako
ng
din, Ano din ang ulo
naman na (Nothing) guyabano
ba
yung ko
yung
kami
leaves
isang,
mga
nagtetake
lahat
nakalimut pinagbaba
ng kung
herbal
an ko na wal
na
ano ano
lang ang
yung
pagkain,
pa.
ginagamit
pangalan
maaalat,
(No more,
namin.
ng doctor, fats
we
(I
also
puro juice
doesnt
drink
din.
Ang pwede
take
guyabano
(There are lang sakin
anything
leaves,
different
nilagang
else.)
we
only
(product)
isda
na
take
there
is may
herbals.)
this one, i konting
forgot the sibuyas
name of and
asin
the
wala talaga
doctor,
as in tubig
its
also lang talaga
juices.)
atsaka
konting
sibuyas
wala na.
(Actually,
im
also
stubborn,
the
prohibited
foods, salty
and
fats.
62

Those that
are
only
allowed for
me,
are
stewed fish
with onion
and salt, as
in theres
no
more,
only water
and onion.)
Table 11 shows the answers of the Participants if what are their other
practices aside from taking No Approved Therapeutic Claim products that
helps improve their health, FGD Participant 2 said Diet, while Participant 5
stated umiinom ako ng guyabano leaves (I take guyabano
leaves.)However some of the participants didnt have any other practices
aside from taking those products.

12 What are the effects of these products to you and what are
your experiences while using this products (Ano ang nagging
epekto ng produktong ito sayo at ano ano ang iyong nagging
karanasan sa paggamit ng ganitong produkto?)
K. I
Participa Participa Participa Participa Participa
nt 1
nt 2
nt 3
nt 4
nt 5
malakas
Ayun,
Sabi nga
parang
oo
kasi
yung
nakatayo
Pinahinto
wala nga lumalakas
nila
katawan
ako from parang
na talaga eh.
kami eh.
mo
paralyzed
ko
ng
iniinom
parang
doctor
iyon nga Yun
ang
mo
yan
maganda Imagine
dahil
tumigil
kaibahan
na yung mo
yun mind over umabot
kami ,
ng
matter
blood
payat ko
ako
ng Parang
medisina
circulatio talaga
umabot
wala
rin na
tawag ko
n
mo tapos
ako
ng kase
inaano(pr
dyan
tapos
continuou kase, sabi 140
masyadon ocess)
medyo
s
yan,
Highblood g
kesa
sa
nga ng
yung ano unti-unti
na yon
matamis
mga
parang
hanggang anak ko
eh.
Ibig produkton
tingin mo sa.. kung its only in Umabot
sabihin
g herbal.
the
mind
medyo
minsan
na ko unti hindi
ka Mabisa
maayos
kasi ayaw mama
unti
rin
talaga
63

na yung ng doctor
sakit mo. talaga
haha!
ipainom
sakin yan
Kaya lang eh, inano
ano
ko
lang
parang
dinisobey
palagi
ko
lang
kang
talaga
naguguto yung
m, gusto doctor ko.
mo kain Kasi dyan
ng kain.
ako
(You will lumakas
have
eh,
so
strong
ganun din
body, like naman
you have wala
a
good naman,
blood
may
circulatio dosage
n and you naman
think that yan
eh.
your
Hindi
illness
naman
had
inasabing
recovered masama,
.
hindi
But, you naman
always
sinasabin
feel
g mabuti
hungry,
pero ayaw
you keep ipainom
on
ng doctor
eating.)
bastabasta. Eh
ako
sinikreto
ko
ang
pag inom
ko.
Still
continuou
s
parin
naman
yung
gamut ko

ganyan
ganyan.
Kaya
iniimom
ko baka
sakaling
makatulo
ng
Hindi
naman
nawala
yung
aking ano
(sakit),
kase
diabetic
ako wala
din Wala.
Ay ewan ko
lang din,
kase paano
ko
malalaman
na may
epekto e
kagaya ko
may sakit
hindi naman
ano yung
sakit ko,
siguro sa
ibang banda,
in some
other way
nakakatulon
g din hindi
ko lang
napapansin.
Kagaya ng

naabot na
ko ng 90,
tapos 120
ganon.
Yung ano
na,
umabot
na ko nag
140 tsaka
naglalock
na
yung
ano
ko
(yung jaw
ko)
huminto
na ko ng
vitamins,
bawal na
saken
yung mga
vitamins.
(I
was
actually
forced to
stopped
by
the
doctor
because i
reached
140
(blood
pressure)
it
was
already a
High
blood.
I
slowly
reached
90, then
120 until
it reached
140 and
then i had
a
jaw
lock.
Thats

pwedeng
ano, baka
magkaron
ka
pa
tuloy ano
diabetes.
(Like
nothing.
Thats
why
we
stopped,
like
its
nothing,
too
sweet(pro
duct).
It
just mean
you cant,
you might
end
up
having a
diabetes.)

kasi
gumagali
ng
na
pinapalak
as pa ang
immune
system
mo.
unang
una wala
kang
nadidigha
y
na
medisina.
Natural
lang.
(Yes,
because it
strengthe
n us.
That
is
the
difference
of
medicine
that
is
being(pro
cess) than
herbal
products.
Its
very
effective
aside
from
it
cures
it
also
strengthe
n
your
immune
system.
First of all
you dont
belch
medicine,
only
the
64

na
binibigay
ng doctor
ko.
(I
recovered
from
being
paralyzed.
Imagine i
was really
thin then
its
continuou
s,
gradually
until.. But
sometime
s
the
doctors
prohibited
me
to
take
those, but
i disobey
the doctor
because it
strengthe
n me. So
its
just
the same,
theres
nothing,
beside it
has
its
dosage.

when
i
stopped
the
vitamins,
It
was
prohibited
(I wasnt on me.)
actually
cured,
because
im
diabetic,
its
nothing.)
vitamin c o
diba
nakakatulon
g din

natural.)

They
dont say
its bad or
good, but
the doctor
prohibit
me
to
take
it.
Anyway, i
65

intake
that
secretly.
But
my
medicines
that was
given by
the doctor
are
still
continuou
s.)
Table 12 shows the experiences of the users of the No Approved
Therapeutic Claim Produts and the effects of these products to their health:
Some of the participants answered positively to the query. According to the
Key Informant maganda na yung blood circulation mo,Kaya lang ano
parang palagi kang nagugutom, gusto mo kain ng kain.(Youll had
good blood circulation, but you often feels hungry, you always want to
eat.) ; FGD Participant 1 said Ayun, nakatayo ako from paralyzed (I
recovered from being paralyzed) ; participant 5 answered lumalakas kami
eh.(We become strong)However FGD participant 2 said Hindi naman
nawala yung aking ano (sakit), kase diabetic ako wala din. Sabi nga
nila parang iniinom mo yan mind over matter tawag ko dyan
kase, sabi nga ng anak ko its only in the mind mama ganyan
ganyan. Kaya iniimom ko baka sakaling makatulong(My illness are
still there, because im diabetic, its nothing. Like what they have said you
intake it Mind over matter thats what ive called it. Like what my child said
its only in the mind mom thats it. Thats why i intake it, hopefully it could
help.) FGD Participant 3 answered Yung ano na, umabot na ko nag 140
tsaka naglalock na yung ano ko (yung jaw ko) huminto na ko ng
vitamins,(When, i reached 140 (blood pressure) im having a jaw lock, that
when i stopped taking vitamins. )and FGD Participant 4 said parang wala
nga eh.Iyon nga tumigil kami ,Parang wala rin kase masyadong
matamis eh. Ibig sabihin hindi ka rin pwedeng ano, baka magkaron
ka pa tuloy ano diabetes.(Its like nothing. Thats why we stopped. It
seems nothing because its too sweet. It means you cant actually, you might
get diabetes instead.)

13 In what way does the product/s affect your lifestyle? (Sa

paanong paraan naapektuhan ng mga produktong ito ang
66

iyong pamumuhay?)
K. I
Participa Participan
nt 1
t2
Oo,
With the Sabihin
Medyo help
ng nalang
siguro
ganyan,
naten
na
kung
ng herbal ano,positiv
hindi
suppleme e
naman
pa ako nt na yan, ako
ah,
guma
lumakas
nakakatulo
mit
ako ulit, ng din.
niyan
back
to (Lets just
baka
normal na say,
im
nakalib naman
also
ing na ako.
positive, it
ako.
can
also
(Yes.
Mas enjoy help.)
Maybe ang
someh buhay ko
ow if i (With the
haven' help
of
t used that
that I herbal
might
suppleme
be
nt
I
dead
became
right
strong
now)
again.
Back
to
normal
again.)

Participa
nt 3
Wala.
Okay
naman
siya e
Ganon pa
rin naman.
Wala
namang
nagbago.
Yung
palitan ko
ganito
ganyan
kase
iba
pakiramda
m, wala.
(Nothing,
its actually
ok.
Its just the
same.
There is no
change.
Thats
what
i
feel.)

Participa
nt 4
parang
wala
naman.
Di
ko
naman
nasabi na
nakasira
sa min di
rin
nakabuti
parang
ano
lang
kase
normal
lang kase
nalaman
mo na nga
eh.
Nandun ka
na eh.

Participa
nt 5
maganda
kasi unang
una
napakama
hal
ng
gamot.
Samantala
ng yun ay
napakamu
ra.
(Its
good
because
first of all,
medicines
are
expensive
unlike that
which
is
affordable.
)

Di mo na
pinagpatul
oy
syempre
wala lang
ganun
talaga.
Parang
wala ding
epekto
may
epekto
yong
parang
ganun.
Huminto
lang.
hininto na
nga
naming
kase wala
67

parang
ano
eh.
Tsaka
mahal eh.
Haha
(Like
its
nothing.
I cant say
that
it
damages
us nor it
helped, its
just
a
normal
that
you
knew.
You were
there.
You
had
stopped
for
nothing.
Like
it
doesnt
have
an
effect.
We
already
stopped,
because,
like
its
nothing
and it is
expensive.
)

Table 13 shows the answer of the respondents if in what way does the
products affect their lifestyle, majority of the FGD participants including the
Key informant answered positively with the question: according to the FGD
Participant 5 maganda kasi unang una napakamahal ng
gamot.Samantalang yun ay napakamura.(Its good, because first of all
drugs are very expensive unlike those which is very affordable.)which is
somehow similar to the answer of the Key Informant; while participant 1 said
68

With the help ng ganyan, ng herbal supplement na yan, lumakas

ako ulit, back to normal na naman ako.(Because of the helped of
those supplement, i become strong again, back to normal again.) However,
FGD Participant 4 stated that parang wala naman .Parang wala ding
epekto,.. may epekto yong parang ganun.(It seems nothing. Like it
doesnt have an effect... It has an effect like that.)

ONE ON ONE INTERVIEW FOR BATASAN HILLS

1. Are you familiar of the No Approved Therapeutic Claim
label? (Pamilyar ka ba sa
label na No Approved
Therapeutic Claims?)
Participant A: Oo Kase andami ko ng ginamit nyan. yung mga iniinom
inom na yan, yung therapeutic na yan, yung de bote. (Yes. Because I
have used a lot these therapeutics especially the ones that are on the
bottle)
Participant B: Oo (Yes)
Participant C:. Oo( Yes)
Participant D: Pamilyar naman (Im familiar with it)
Participant E: Syempre, pamilyar (Of course, Im familiar)
Participant F: oo (Yes)
Participant G: Ay hinde. (No)
Participant H: Oo naman (Yes)
Participant I: oo nga (Yes)
Participant J: Oo naman (Yes)
Participant K: Oo( Yes)

2. Where have you encountered these kinds of products?

(Saan ninyo nakikita itong mga produktong ito?)
Participant A: Sa mga herbal herbal na gamot. (In herbal medicines)
Participant B: sa ano. Mga ginagamit kong sambong yan. Meron
akong sa yung mga ano label ng kape yung mga DXN. Tapos ano pa..
marami pa yung ano ko. ( On those herbals that I used like sambong
and on DXN coffee and others)
Participant C: Andoon sa mga food supplement na ano, iniinom ko
(On the food supplements that I use)
Participant D: karamihan sa ano, sa food supplement (Usually on
food supplements)
69

Participant E: Dyan, kamukha nyang Optein tsaka yung mga ano

nakikita ko yun. Pero marami, marami akong nakikita. (On Optein and I
also see it on other products)
Participant F: sa ano sa tv diba, sa tv pag may ano (commercials).
(On TV commercials)
Participant G: Oo. (Yes)
Participant H: Kami sa barley lang naman ano naman eh, yung, yung
sa ano.. capsule atsaka yung naka ano, nakaplastic na juice (We saw it
on barley especially on the capsule or on the packaging of the juice)
Participant I: yung mga ano, kagaya nung mga food supplement na
herbal( Like on the food supplements that are herbal)
Participant J: Kahit anong food supplement (in any food supplements)
Participant K: sa mga gamot gamot na binibili ko(On the medicines
that I buy)

3. What is your idea/ perception about the products with No

Approved Therapeutic Claims Label? (Ano ang iyong
ideya o pananaw tungkol sa mga produkto na may No
Approved Therapeutic Claim na label?)
Participant A: Ang alam ko, hindi pa approved for medicine gaya ng
mga doctor. Ano lang yan, parang substititute lang yan. Pandagdag
ng nutrients sa katawan. Yun ang alam ko, pero hindi nakakagamot,
pandagdag lang. (I think, its not approved for medicine like on the
doctors. Its like a substitute, an additional nutrients for the body.
Thats what I know but it doesnt cure anything it only supplies)
Participant B: naka naka ano dun na gamot na iniinom mo hindi pa
ibig sabihin na nakakagaling yun (It means it doesnt cure anything)
Participant C: Ano ba iyon no approved theraphy ? ano nga ba iyon ?
no approved hindi naaprubahan sa BFAD iyan na nakakagamot parang
ano lang yan food supplement lang, kaya nilalagay na no approved
therapeutic kasi na lang BFAD yan na approved for the medicine as
additional food supplement lang yan. (The FDA doesnt approved that
medicine that it can cure. Its like food supplements only.)
Participant D: ah kasi dapat ang pag inom, diba pag synthetic drugs
kasi, yun talaga kine-claim ng mga doctor nay un ang nakakagaling,
pero pagherbal kasi alternative medicines yan na tintawag so ang mga
umiinom yung consumer dapat yung mga pasyente, hindi sila dun
nakadepends sa alternative medicine na gingagamit nila. (Usually if
70

its synthetic the doctor will claim that it can really cure while on
herbal its like an alternative medicine and they shouldnt depend on
it)
Participant E: Umano tayo dun sa karapat-dapat na gamot na may
permit ba, ng ano, permit ng.. tawag dun? Bureau of Drugs bay un?
( We should believe on the medicines that have permit.. what do you
call it? Bureau of drugs?)
Participant F: ibig sabihin hindi sila approved diba. (It means they are
not approved)
Participant G: Wala. (Nothing)
Participant H: Wala lang, basta uminom lang ako, tapos, kung
mayroon sa aking umeepekto na ano, ayon sasabihin ko na umeepekto
pala ito (Nothing. I just take it. If there are some good effects on me
then I would say that its effective)
Participant I: diba kaya nakalagay yan kasi di pa sila anon a talagang
nakakagamot. Parang supplement lang sila.. pantulong lang sila, pero
hindi sila talagang gamut na yung kagaya ng nireresita ng doctor okay
rin pwede na rin( They include it because they cannot really cure any
disease yet. Its like supplements only. It can help but they are not like
those medicine which are prescribed by the doctors, but its ok.)
Participant J: Wala. (Nothing)
Participant K: uhhmmm ano under ano palang siya under..parang
test pa lang siya hindi pa siya ano napapatunayang ano (nakakagaling)
(It is still under testing. Its not yet proven that it can cure diseases)

4. Does your current medical condition require you to

purchase and use these kinds of products? (Sa kalagayan
ng kalusugan mo ngayon, nangangailangan ka pa bang
bumili at gumamit ng mga ganitong produkto?)
Participant A: Kelangan, pero hindi ko pwedeng pagsabay sabayin
kase ang nagrasyon saken nito is channel 5 (It is needed, but I cant
take it all at once since theres someone that supplies me from
channel 5)
Participant B: sa ngayon-ngayon parang inisip ko parang hindi na eh.
Kasi oo hindi naman totally as in talagang kailangan talaga yung
doctor talaga yung papacheck-up-an mo. (As of now I think its not
needed anymore. Because you dont need it actually. You really do
need to have a check up and right prescription)
Participant C: Ayy oo umiinom pa ko hanggang ngayon (Yes I still use
it till now)
71

Participant D: nakakatulong naman siya, pero depende sa ating kung

meron din tayong pangpang oo nang suporta po natin. (It can
somehow helps me, but it also depends if we have other maintenance
or support)
Participant E: Aah.. Hindi masyado (Not really)
Participant F: hindi, kaya inistop ko na to eh. Inistop ko na to
pangalawa na to, tapos inistop ko sya kasi parang walang ano sa akin.(
No. Thats why I stopped using it because its not effective for me)
Participant G: Ano, pag wala naramdaman hindi ako umiinom. (If I
dont feel any effect I stop using it)
Participant H:
Participant I: yung iba, ano gumagamit kami di, kasi ano.. yung
ginagamit ko siya, maganda naman resulta kasi sa katawan ko kaya
yun na lagi ko ginagamit (It has good results to my body thats why I
regularly use it)
Participant J: Oo naman, pag hindi ako nakainom parang nanghihina
ka ba. (Of course, if I dont take it I feel weak)
Participant K: oo. Kasi yun ang pag nag papa check up ako yun yung
binibigay na reseta sakin ng doctor (Yes, because thats what my
doctor prescribed me)

5. What influences you to purchase these products with No

Approved Therapeutic Claims label? (Ano ang mga
nakaimpluwensya sa iyo na bumili ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A: Dahil sa tv. Pinapatalastas nila sa umagang kayganda.
(Because of TV. They advertise it on Umagang Kayganda(Filipino TV
show))
Participant B: yun nga sa ganun nga na nakakagaling sya, sabi yun
nga na ganun na maganda sa may high blood, kasi nakapagpababa ng
blood pressure, nakakaano ng cholesterol (Because they say that its
good for high blood, lowers your blood pressure, lessen you
cholesterol)
Participant C: Ay walang nakaimpluwensya basta naramdaman ko na
maganda sa health ko binibili ko. (No one influence me, I just feel like
its good for the health thats why I bought it)
Participant D: sa church po naming, kasi yung product ng mga
moringga inaano ng channel incorporated (In our church, because the
product is being channel incorporated)
72

Participant E: Aah.. Dun lang sa mga kaibigan ko. Dahil nga nagging
salesman ako ng mga ganyan. At Yun napatunayan ko naman.
Meron, meron talaga Meron talaga. (On my friends, because I
became a salesman of these kind of products. Then I agreed to them
that its effective)
Participant F: kasi diba, diba asthmatic ako.tas meron naman sya
dito na anti asthmatic (Because I am asthmatic, then the product says
that its anti asthmatic)
Participant G: Nakita ko lang sa TV, patalastas (I saw it on the TV
commercials)
Participant H:. Dito nga sa stroke ko yung mga nag dedemo, yung
mga nag aalok alok sinubukan ko lang din naman yan. Lalo na yung
nagpunta dito na channel two, na puro herbal ang ano doon, hindi ko
na binilhan ( Because of my stroke. They offer me and I tried it)
Participant I: yung ano, di tsaka nag aalok kasi, parang syempre
bukod dun sa nag aalok, nag tetes,.. may mga nagtetestimony
(Because of the salesman and testimonies)
Participant J: Wala, basta nabasa ko lang, narinig ko pati sa radio
(Nothing. I just read and heard it on the radio)
Participant K: ahh kasi nakakapanuod ako minsan ng mga shows sa
t.v. ayun (I saw on TV shows)

6. What can you say about the advertisement of products

with No Approved Therapeutic Claim label? (Ano ang
iyong masasabi sa mga patalastas ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A:
Participant B: yun pagkanakikita ko parang nakakaengganyo na
ganun, pero pagkanatetake mo naman, di naman pala ganun kaagad
na ano na sa sasabihing nakakagaling pala sya. (When I saw it, I think
its very entertaining, but if you take it doesnt give you an instant
result that it can cure)
Participant C: Ay ano lang yun promo lang yun para makabenta sila.
Pinuprumote lang nila yung mga patalastas na yan syempre ano lang
para makilala ng tao. (They use it to create sales . Theyre advertising
it for the people to know about their product)
Participant D: minsan nahihikayat pero kasi nag-take, talgang nag
ano nalang ako, stick lang ako sa isa kasi wala nga akong ganun din na
pang-ano eh katulad ngayon, maraming lumalabas diba? (I was
sometimes persuaded, but I only stick to one product)
73

Participant E: Eh kasi aah.. yung iba, kasi sakin, dahil sa karanasan

ko nga, nagtake ako nung mga ganung herbal, nakabuti. Kaya yung
ibang lumalabas ngayon, hindi ko masyadong ano kasi may karanasan
na ko pero yung iba hindi ko alam. ( Because I already have an
experience on this product I dont go to another even though a lot
them are coming out in the market)
Participant F: no comments nalang ako, baka may masabi pa akong
iba eh
minsan nahihikayat minsan pag nasubukan mo umiistop ka minsan
nahihikayat ako pero nagdadalawang isip pa rin ako ( No comment, I
might say other things, but sometimes I was persuaded, sometimes I
doubt it)
Participant G:
Participant H:
Participant I: okay lang. kasi depende naman yan sa tao na kung
hiyang ka, gagamitin mo talaga yan, di ka titigil (Its ok. It all depends
on the person. If youre used to it then why would you stop?)
Participant J:
Participant K:okay naman. Kasi minsan approved din naman siya ng
BFAD diba? Ganun? Diba? Approved naman sila eh (Its ok because I
think it is approved by the BFAD right?)

7. How do these advertisements affect your buying

decisions? (Paano nakakaapekto ang mga patalastas na
ito sa pagbili mo ng ganitong mga produkto?)
Participant A: Dahil sa maraming nagpatunay sa mx3 na yan na
gumagaling naman sila tinatry ko lang pero hindi lahat ng patalastas
sa tv ay pwede akong maniwala.kase lahat ng pinag attend ko ng
seminar, magaling silang mag influence pero kadalasan nauuwi sa
networking. (Because a lot people are testifying that it can cure thats
why I tried it but not necessarily that all commercials on the tv
influenced me. Because based on what Ive encounter on the
seminars, they are good at influencing people but sometimes it leads
to networking)
Participant B:
Participant C: Eh syempre kung napakinggan mo narinig mo na
maganda syempre kung ano marami nagsheshare doon na Sabi na
maganda ito, eh syempre kapag may sakit ka talagang tinetesting mo
lahat. Subukan mo rin kung okey. (Of course when you heard that its
74

good and effective of course you will definitely try it. Especially when
youre sick you will try everything thats in there and see if it is ok)
Participant D:
Participant E:
Participant F: minsan nakakatulong diba yung sa patalastas, minsan
nakakatulong sya minsan naman hindi kasi baka hindi yan sa iyo. Hindi
yan natutugma dun sa gusto mo. (Sometimes TV commercials can
help, but sometimes its not because it all depends on what the
consumer wants)
Participant G: Maganda sa katawan. Makagamot, vitamins. (Its good
for the body. It can cure)
Participant H:
Participant I: oo naman number one yun.kasi kung walang
commercial, paano mo siyamagugustuhan? ( Of course because
without it how can the consumers know the product?)
Participant J:
Participant K:ahh. Sinusubukan ko lahat. Minsan Kung anong
ma.aano. kung maganda bas akin o di maganda di ititigil ko kung
maganda itutuloy ko ( I try all of it. If its good for me then Ill continue
using it. If not then Ill stop)

8. When did you started to use products with No Approved

Therapeutic Claim label? (Kailan mo sinimulan ang
paggamit ng mga produktong may No Approved
Therapeutic Claim label?)
Participant A: October,November, December January.
Participant B: yung nagkaron ako ng highblood. Siguro mga isang
taon na rin. (When I got a high blood, I think its already 1 year)
Participant C: Ahhh matagal na mga 2008 pa. gumamit na ko ng food
supplements. (Ive been using food supplements since 2008)
Participant D: may dalawang taon na din kasi dati kasi ginagamit ko
ferrosulfate kasi low blood or anemic ako. Eh nasusuka talaga ako dun
pero nitong gumagamit ako ng moringa, okay naman ako. ( Its been 2
years because before Ive been using ferrosulfate because Im low
blood but I am continuously vomiting because of that. Thats why I
tried moringa and it turned out to be ok)
Participant E: Matagal na yun, 19 ano pa.. Aaah.. 1998. (Its been a
long time. Since 1998)
Participant F: 5 months na. (5 months already)
Participant G: Mga ano.. sa ano siguro 2012 (I thinks since 2012)
75

Participant H: Ano nga, itong October lang (Since last October)

Participant I: matagal na, kasi mga 2 years na ako gumagamit (Its
been 2 years)
Participant J: Siguro nga, kasi matagal na akong gumagamit niyan
since ano pa nilalaga ko pa yun dati wala pang capsule. Matagal na
yung may capsule na inumpisahan ko na inihinto ko na yung ano.. Ah
since nineteeeeen nasa nineteen ano ba? Nagtatrabaho pa ko nung
araw eh ( Ive been using it for a long time, Ive been using boiled
leaves before it turned into capsule. Just around 1990s since the time
that Im still working)
Participant K: matagal na. 5 years ago (5 years ago)

9. Where did you buy the products? (Saan mo nabibili itong

mga produktong ito?)
Participant A: Meron silang nang iimbita ng seminar sa akin at dun
nila pinopromote yan, Oh yes. Mx3 tapos yung dxn isa yon mga
pinupuntahan kong mga seminar lahat yan kase bago ako gumagamit
kelangan naintindihan ko din kung ano yung ginagamit ko. ( Someone
from MX3 or DXN will invite you to their seminar and they will promote
their products in there. Ive been through their seminars because I
wanted know and understand first what their product is all about
before I use it)
Participant B: dito sa mga botika.( On the drugstores)
Participant C: Ay meron akong opisinang binibilhan na nagbebenta
yang mga products na yan meron dun sa likod ng megamall, meron
dun sa likod ng west avenue merong mga office na binibilhan ko ng
mga yan na food supplements (Theres an office in which I buy these
products. It has a branch on megamall, and on west avenue)
Participant D: nabibili naming sya sa mga doctor din networking (We
bought it through the doctors on networking)
Participant E: Sa mga Botica rin minsan. (Sometimes on the
drugstores)
Participant F: kasi ito binigay lang to sa akin nung pinsan ko siguro
nag aano sila nito nagtitinda siguro. ( My cousin only gave it to me. I
guess they are also selling it)
Participant G: Basta bumibili lang ako sa Mercury eh. ( I buy at
Mercury Drugs)
Participant H: Seminar! Sabi ko nga hindi ko kaya kasi stroke ako,
bumili lang ako nyan kasi baka sakali maano yung stroke ko naman
(Through seminars, Ive experienced stroke thats why I tried to use it)
76

Participant I: sa mercury ( On Mercury)

Participant J: Ah dito sa mga botika (On the drug stores)
Participant K: ahh minsan sa mga generic o kaya sa mercury, minsan
dun sa herbal store yung agency ganun ( Sometimes on the generic
pharmacy, on mercury or on the herbal agency store)

10.
How often do you use the products? (Gaano kadalas
mong ginagamit ang mga poduktong ito?)
Participant A: Ayan. Ano yan. Mx3? Pwedeng once a day, pwedeng
twice a day. Pero ako twice a day ginagamit nyan. (You can take it
either once or twice a day. But I usually take it twice a day)
Participant B: ang ginagawa ko nyan pag bangong ano ko yung
gamit araw-araw. oo inaaraw araw ko ( I use it everyday)
Participant C: Araw-araw (Everyday)
Participant D: talagang gabi-gabi, pati mga anak ko( Every night
even my children)
Participant E: Pagka ano talagang.. daily puro ano may.. diba may
ano? May dosage? Iinumin mo nang every 3 hours. Aah.. 3 times a
day. Ganun. Ginagamit ko talaga. ( Usually daily. But I think it has
some dosage. But I use it 3 times a day)
Participant F: everyday minsan twice a day. (Everyday, sometimes
twice a day)
Participant G: regular
Participant H: Hinde, yung vita plus araw araw yon, iniinom ko
ngayon (I take vitaplus everyday)
Participant I: araw-araw (Everyday)
Participant J: Ah dalawang beses sa isang araw ko iniinom (I take it
twice a day)
Participant K: regular.oo (Yes. Regular)

11.
What are your other practices (eg. Exercise, diet
etc.) aside from taking No Approved Therapeutic Claim
products to improve your health condition? (Ano pa iyong
mga paraan o gawain bukod sa paggamit ng mga
produktong may No Approved Therapeutic Claims label
para mapabuti ang iyong kalusugan?)
Participant A: Una, diet. Ang almusal ko is oatmeal after two hours,
kakain ako ng isang saging kung wala naman kung anong prutas na
77

pwede pero isang piraso lang kalahating mangga. yon sa hapon,

nagmemeryenda ko ng melon walang coffee, walang tinapay yon lang.
(Firstly, diet, I eat oatmeal for breakfast after two hours I will eat
banana or any other fruits available. On the afternoon I will eat melon,
no coffee and no bread)
Participant B: minsan nag eexercise.( Sometimes I do exercise)
Participant C: Edi syempre ahh nag eexercise, natutulog ka ng
kumpleto, magrelaks ka,kumain ka ng plenty of vegetables, plenty of
fruits lahat yan ano para gumanda ang katawan mo. (Of course,
exercise, get enough sleep, relaxation, eat plenty of vegetable, plenty
of fruits for you to have a good body)
Participant D: ahh.. kasi wala ng iba wala akong exercise, kung di
walking..hahaha (I dont have any other exercise aside from walking )
Participant E: Edi nag-eexcercise tapos nag-aano.. Gumigising ng
maaga, tapos tutulog ng maaga. Aah.. Umiinom ng maraming tubig. ( I
do exercising, I woke up and sleep early as well)
Participant F: ah nag aano ako nagnebulizer tsaka yung pops, yun (I
have nebulizer and pops)
Participant G:
Participant H:
Participant I:
Participant J: Nag-eexercise ako minsan. ( I exercise sometimes)
Participant K: ahh. Iwas bisyo mga ganun. Excercise. Mag excercise
ako. Iwas stress (I dont do vices, I exercise and avoid stress)
12.
What are the effects of these products to you and what
are your experiences while using this products (Ano ang
nagging epekto ng produktong ito sayo at ano ano ang iyong
nagging karanasan sa paggamit ng ganitong produkto?)
Participant A:Mula ng uminom ako ng mx3 na yon, naging flowing,
ano yung pag wiwi ba ano na yon, dati every hour mag wiwiwi ka,
ngayon nabibilang mo na parang back to normal na ako kase dati
parang dati apektado na yung wiwi ko kase matagal na kong
diabetic(Ever since I take MX3, I can urinate regularly, unlike before
that Im having some hardships on urinating because of my diabetese)
Participant B: okay naman, para ano. Pero minsan anjan parin yung
nakakaramdam ka pa rin ng hilo-hilo minsan.. (Its ok. But sometimes I
still feel dizzy)
Participant C: Umokey naman ang pakirandam ko. ( I feel much
better)
78

Participant D: ahh magaan yung katawan ko. Hindi ako nahihilo,

hindi katulad nung hindi ako umiinom ng moringga, nahihilo ako. ( I
feel light. I dont get dizzy that much unlike when I still do not take
moringga)
Participant E: Meron din. Yung panghihina ng katawan. Pag nagtake
ka nung ano, ano sya meron ka talagang karagdagang lakas na
ibibigay. ( I feel weak before but when I take that you can feel that
youre regaining some strength)
Participant F: wala kaya inistop ko na sya. Usually naghahanap ako
ng panibago eh (Nothing. It doesnt have any effect on my thats why I
stopped using it and find another product)
Participant G: Wala. Medyo natanggal naman sakit ko. (Nothing.)
Participant H:
Participant I: ano, bumaba yung cholesterol ko, uric acid nag ano
yung aking blood sugar is nag ano na siya hindi siya tumaas.kasi nga
meron din syang epekto na maganda sa katawan ko, kaya gumagamit
pa rin ako ( My cholesterol lowered down even my uric acid and blood
sugar. Since it has good effects on me thats why I continuously use it)
Participant J: Oo, kasi itong edad ko na ito 60 na di dapat mahina na
ako magtrabaho eh nananahi pa ako ng basahan. (Yes. Since at my
age which is 60, usually people on this age are already sick and weak
but as you can see, Im still working and sewing)
Participant K: oo. Kasi yun ang pag nag papa check up ako yun yung
binibigay na reseta sakin ng doctor so far mabuti naman para sakin
(Yes because that is the prescription of the doctors to me)

13.
In what way does the product/s affect your lifestyle?
(Sa paanong paraan naapektuhan ng mga produktong ito
ang iyong pamumuhay?)
Participant A: Mula ng uminom ako ng mx3 na yon, naging flowing,
ano yung pag wiwi ba ano na yon, dati every hour mag wiwiwi ka,
ngayon nabibilang mo na parang back to normal na ako kase dati
parang dati apektado na yung wiwi ko kase matagal na kong diabetic
(Ever since I take MX3, I can urinate regularly, unlike before that Im
having some hardships on urinating because of my diabetese)
Participant B: okay naman na ano na nakakapasok naman arawaraw.ganyan, pero dati dinnagtetake din ako nyan yung mga tanglad,

79

nilalaga ko yan,yun ( Its ok I can go to work everyday, but before I

also use tanglad and boil it)
Participant C: Ayy wala namn ok lang. hanggat may pambili bibili pag
walang bibili hindi na bibili hahaha deba. (Nothing. Its just good, as
long as I can afford to buy it )
Participant D: Kung baga dati kasi lagi lang parang lupaypay ako sa
loob ng bahay pagkakasi hindi ako nakakainom dahil nga sa anemic
ako since nung dalaga ako, nanghihina talaga ako, ngayon hindi na.
(Before Im feeling so weak because of my anemia but since I got to
try these, I dont feel weak anymore)
Participant E: napabuti sya dahil ano kaya lang nung nadisgrasya
ako, hindi ko nno tong.. dahil ano to eh talagang basag yung buto.
Kaylangan talaga akong tumigil. (Its good for me)
Participant F: siguro nga yung sa pagtitake diba kaya naapektuhan
yung buhay ko, baka hindi lang ako hiyang dito sa ganitoi , kasi
nakakaano rin ito kaya, baka hindi lang ako hiyang siguro. ( Maybe
when I take it, it affects my life, maybe Im not used to it)
Participant G: Pamumuhay? Eh okay lang naman yung pamumuhay
(Its ok on my lifestyle)
Participant H:
Participant I: kahit paano ano kasi yung ibang mga gamut , mahal eh
lalo na yung mga branded. Kaya minsan yung mga kagaya niyang mga
herbal food supplement yan ang ginagamit ko kasi mura sya. ( Some
of the medicines are expensive thats why I tend to use the herbal food
supplements)
Participant J: Maganda naman talaga yung Taheebo. Oo, trabaho
talaga wala kang kapaguran (Taheebo is good. You wont feel any
tiredom)
Participant K: ano siya magastos minsan nagtitipid lang ako
( Sometimes its expensive and I need to be thrifty)

ONE ON ONE INTERVIEW FOR COMMONWEALTH

80

1. Are you familiar of the No Approved Therapeutic Claim

label? (Pamilyar ka ba sa
label na No Approved
Therapeutic Claims?)
Participant A:Siguro pag nagtetake ako nababasa ko yun. (Maybe.
When I take it I somehow read it)
Participant B: Oo. ( Yes)
Participant C: Hindi ko naman sya na aano (No, I dont usually see it)
Participant D: Oo (Yes)
Participant E: Opo (Yes)
Participant F: Hindi pa ata wala naman. ( Not yet. Seems like I dont
see it)

2. Where have you encountered these kinds of products?

(Saan ninyo nakikita itong mga produktong ito?)
Participant
Participant
Participant
Participant
Participant
medicines)
Participant
nababasa. (I

A:
B:Sa tv( On the TV)
C:Sa tv meron nyan eh (On the TV)
D: Sa TV (On the TV)
E: Sa lahat ng mga herbal medicines (In all herbal
F: Ayy wala akong alam, hindi ko napapansin, hindi ko
dont know about it, I dont see it neither read it)

3. What is your idea/perception about the products with No

Approved Therapeutic Claims Label? (Ano ang iyong
ideya o pananaw tungkol sa mga produkto na may No
Approved Therapeutic Claim na label?)
Participant A:Sa rate ko, 80% nakakagaling sya (On my rate, it can
cure you on about 80%)
Participant B: Okay naman. Maganda (Its good)
Participant C:
Participant D: Ano mga herbal (Its herbal)
Participant E: Ayun na nga ang alam ko dyan yung ideya ko nga hindi
nakagagamot yan. Kumbaga hindi nila binebase yan na porket herbal
yan nakakagaling kumbaga hindi sya yung medicine na malay mo may
sakit ka hindi sya yung nagpapagaling kumbaga prevention lang yan
81

or nagpapalakas ng immune system natin. ( My idea on that is that it

cant cure anything. They dont base it as if when they say that its
herbal it already proven effective. Its more like a prevention and it can
also strengthen our immune system)
Participant F: Hindi ba Approved Therapeutic? Hindi ba aprobado
yang mga ano (produkto) na yan? ( Isnt Approved Therapeutic? The
products are not approved?)

4. Does your current medical condition require you to

purchase and use these kinds of products? (Sa kalagayan
ng kalusugan mo ngayon, nangangailangan ka pa bang
bumili at gumamit ng mga ganitong produkto?)
Participant A:Para sakin, oo, bakit? Kasi di ba nga dati nag 2 years
na gamot ako. Ang sakit ko lang high blood, tuloy tuloy akong nag
gamot, nagka UTI ako. Nagkaproblema ako sa kidney, ngayon
kailangan ko ng magherbal para hindi magkaproblema yung kidney ko
dahil sa mga gamot kaya magkakaroon ng sakit sa kidney. Yan ang
sabi ng doctor. (For me? It is needed because before I used medicine
for 2 years. I have high blood, I continuously used the medicine then I
got UTI. I also got complications on my kidney thats why I tried herbal
medicines. Thats what the doctors told me)
Participant B: Oo (Yes)
Participant C: hindi na, tumigil na nga ako kasi ayaw ko na, kasi baka
mamaya may side effect yan (No. I stopped using it because it might
have side effects)
Participant D: Oo mahilig talaga ako nyan (Yes. Im used to it)
Participant E: Oo syempre mas gusto ko yan. Yan yung mas gusto
kong inumin kesa yung mga supplement drugs minsan kasi sa mga
herbal talaga yung mga sa kubo lang mas ano yan eh. Mas oaky sa
katawan. Kumabaga pag may ano ka may sakit ka kasi nyan eh. Ang
sakit lang kasi parang in maintenance mo lang kasi yan para mawala
yung sakit mo pero sa actually hindi naman nakakagaling yung
synthetic drugs. (Of course, I like those supplements. Usually you can
found it on the backyard. Its much better to use. It only serves as you
maintenance but I cannot actually cure any disease so as synthetic
drugs)
Participant F: Madalang lang ako gumamit. (I often use it)

82

5. What influences you to purchase these products with No

Approved Therapeutic Claims label? (Ano ang mga
nakaimpluwensya sa iyo na bumili ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A:Mga friends ko, inimpluwensyahan ako na mas okay
daw yun kasi wala daw overdose yun, yun ang sabi nila ( My friends
influenced me that its more ok since you wont be overdosed)
Participant B:
Participant C: Kasi nga meron nga yan nag ano sa amin, na sabi nung
manugang ko kasi dati nagtatrabaho din sya sa ganyan sa ganyan ,
kaya sabi nga epektibo daw (My daughter/son in law. Because he used
to worked in there, he said that it is effective)
Participant D:Impluwensya kasi nga maganda sya kapag iniinom
mo hindi ka makakaramdam ng ano.. pagod. Yun yung ininom ko nga
yon herbal na taheebo. (Its good when you take it, you wont feel tired
at all)
Participant E: eh kasi dyan ko nakikita na ano eh, na lumalakas yung
ano ko yung immune system ko. Dyan ko nakikita na kumbaga naano
yung nagbo-boost yung health ko(Its where I see that Im gaining
strength even in my immune system. I feel like theres a sudden boost
in my health)
Participant F: Eh dahil sa anak ko nga, nawala ang bukol sa dibdib
niya. (Because of my daughter, her slump on her chest is now gone)

6. What can you say about the advertisement of products

with No Approved Therapeutic Claim label? (Ano ang
iyong masasabi sa mga patalastas ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A:Masasabi ko, okay naman kasi natry ko naman sila.
Okay naman, kaya okay lang (Its ok, Ive tried their product and its
ok)
Participant B: Okay naman. Maganda (Its ok. Its also good)
Participant C:
Participant D: maganda. Pinapatalastas nila yan kasi nagka maeencourage ka pag nakapanuod ka naitry-out nila yan ( Its good. They
advertise it to encourage you to try their product)
Participant E: okay naman. Okay lang (Its ok)

83

Participant F: Wala naman kasing patalastas ang ganon, hindi nagaano(nag.a.advertise) ang Vita Plus ( Vitaplus doesnt have any
commercials. They dont advertise it)

7. How do these advertisements affect your buying

decisions? (Paano nakakaapekto ang mga patalastas na
ito sa pagbili mo ng ganitong mga produkto?)
Participant A:Ay malaki syempre
araw-araw, di ba mga tao
nanonood ng tv. Syempre kapag nanonood ka, nakatatak sa isip mo,
masakit yung ganito ko, sabi sa tv ganito daw,yun bibilhin naming
kasi narinig , nakita namin sa tv ( It greatly effect actually since you
can see it everyday when youre watching tv, it leaves mark on your
mind that when youre feeling something, you will recall that this
advertisement said these and that)
Participant B: Malaki ang epekto kasi mura (It has huge effect since it
is cheaper)
Participant C:
Participant D: pag kasi nakikita ko na pinapatalastas nila madali
pang tandaan. Pag sasabihin mo sa botika na ganun alam ko na agad
kung anong bibilhin ko (When I see it on the tv it is easier to recall and
tell it to the drugstore)
Participant E: ayy syempre once na nakita mo sa TV yan lalo kang
magkakaidea na ayy oo nga pala maganda yan. (Of course. Once you
saw it on the tv you will have an idea that this product is good for you)
Participant F:

8. When did you started to use products with No Approved

Therapeutic Claim label? (Kailan mo sinimulan ang
paggamit ng mga produktong may No Approved
Therapeutic Claim label?)
Participant A: 3 years na hanggang ngayon (3 years till now)
Participant B: Matagal na. mga limang taon na( Its been 5 years)
Participant C: matagal na ako gumamit nyan kase nakaubos nga
kami mga 2 karton nyan mga 6 months yata, kaya lang hindi naman
sya tuloy-tuloy (weve been using it for quite some time, almost 6
months, but not regularly)
Participant D: 1991 nagsimula akong magtinda sa palengke. Kasi pag
namimili kami sa palengke ano gabi.. gabi kami namimili tapos
namimili kami sa gabi mula 8 umuuwi kami hatinggabi na tas
84

magtitinda kami kasi panggabi hanggang 8 ng umaga ayun ang

ginagawa kong pampaano(lakas) sa katawan. (Since 1991 when I
started as a vendor in the market. Because usually we sell at night till
8 am in the morning. I use it for strengthening my body)
Participant E: matagal na siguro mga ten years ago( Its been 10
years ago)
Participant F: Mga 10 years na siguro yan (10 years perhaps)

9. Where did you buy the products? (Saan mo nabibili itong

mga produktong ito?)
Participant A:Sa mercury drug, sa botika, yung iba inalok ng friend.
Sa mga networking ( In mercury drug, or any drugstore. Sometimes
Im being offered by some friends and through networking)
Participant B: Sa Mercury( In Mercury)
Participant C:sa ano, mercury (Mercury)
Participant D:sa botika(In drugstores)
Participant E:kasi networker ako kung minsan meron kaming
companyna dun kami bumibili. Kung minsan katulad ng ampalaya plus
kung talagang wala.. sa botika dyan sa may mercury dyan sa mga
drug store marami naman jan eh (Im also a networker we also have
our company. Thats where we buy the products. Like the ampalaya
plus if not in the drugstore or Mercuy drug)
Participant F:Sa Ortigas sa main (Main office in Ortigas)

10.
How often do you use the products? (Gaano kadalas
mong ginagamit ang mga poduktong ito?)
Participant A:Gaano kadalas, pag inaatake lang ako ng sakit ko dun
ko lang sila ginagamit (When Im sick. Thats the only time I use it)
Participant B:Once a day
Participant C:minsan tatlong beses sa isang lingo (Sometimes 3
times a week)
Participant D:Isang beses maghapon isang beses ah. Once a day
lang. tapos minsan pag may ano pa kami. Meron pa akong tea iniinom
ko rin yun. Maganda rin yung tea ng ano. (Once a day. We also take
the tea because its also good)
Participant E:madalas kapag may nararamdaman akong kakaiba sa
katawan ko. Tapos magtetake ako nun kesa drugs synthetic drugs.
Syempre mas gusto ko na rin sya. Yan. Yang herbal. (When we feel
85

strange about our body. I take it

synthetic drugs)
Participant F:Once a day.

and like it often more than the

11.
What are your other practices (eg. Exercise, diet
etc.) aside from taking No Approved Therapeutic Claim
products to improve your health condition? (Ano pa iyong
mga paraan o gawain bukod sa paggamit ng mga
produktong may No Approved Therapeutic Claims label
para mapabuti ang iyong kalusugan?)
Participant A:Exercise every morning, jumping rope.
Participant B:Exercise
Participant C:wala na (Nothing)
Participant D:ano kumakain ako ng maraming prutas tapos tubig (I
eat plenty of vegetables and plenty of water)
Participant E:May sabon naman ako dito na nabili ko rin na herbal
kasi meron akong allergic sa skin dati yung ginamit ko yung soap na
yan kahit may ano sya may herbal soap sya ngayon gumaling yung
mga skin disease ko.( I have a soap that is also herbal and I used it for
my skin allergy so far it got better now)
Participant F:Mga gamot ganun (Medicines)
12.
What are the effects of these products to you and what
are your experiences while using this products (Ano ang
nagging epekto ng produktong ito sayo at ano ano ang iyong
nagging karanasan sa paggamit ng ganitong produkto?)
Participant A:Mga naramdaman ko, gumaan ang pakiramdam ko
tsaka mas mura kesa sa gamot. Yun ang karanasan ko yung mga
herbal, oo, sa tingin ko oo naman.meron naman. Anu umayos yung
kalusugan ko, naging magaan tapos naging normal yung BP (blood
pressure) ko. Yun ang tingin ko (I feel light and at the same time its
cheaper than the medicines. For me, my health got better and my
Blood pressure gets normalize)
Participant B: Okay naman. Maganda. Nawawala ang pamamanhid
ng kamay ko tska paa (Its ok. The numbness of my hands amd feet
are gone)
Participant C: eh kase parang gumagaan yung katawan ko, kase pag
nakatake ka nyan para kang dumi ng dumi, ganon (I feels very light.
As well as you release your wastes regulary)
86

Participant D:maganda gumagamit ng mga ganito. Walang mga ano..

kahit marami kang nainom wala syang side effects sa katawan. Kaya
magandang umino dahil ano hindi ka nakakaramdam ng pagod.
malaki.lumakas ang katawan. Hindi ako nagkakasakit bihira lang (Its
good to use this products, theres no side effects even if you take a lot
of it. You wont feel tired at all and your gaining strength. I often got
sick as well)
Participant E:anong karanasan.anong kasi nga sa totoo nga yang
herbal nay an sa totoo lang talagang maganda yan sa katawan
kumbaga katulad na lang nyang lamini herbal yan pero hindi yan
synthetic drugs yan na kakapag repair ng kung anong sakit sa
katawan mo. Halimbawa kapag may damage sa diba tayo marami
tayong damage cells. Ngayon yang mga yang kasi sa toto lang sila
yung nag aano nagreregulate ng damage cells natin sa katawan kaya
herbal talaga maganda.bumaba yung blood sugar ko.bumaba yung
aking blood yung anong tawag ditto .. uric acid kasi umiinom ako ng
mga turmeric mga ano rin yan herbal din( Its really good for the
health actually, like the Lamini drug, its not synthetic drug but it can
repair whatever diseases or illness that you have like on your cells. As
of now they are the ones that regulate the damage cells in our body.
Aside from that it also lowers my blood sugar, uric acid)
Participant F:Umiinom ako niyan, ihi ako ng ihi tsaka dumi,
nakakadumi ako araw-araw. Normal ang dumi ko, yun lang ang
napapansin ko. (I release some of my wastes regularly)

13.
In what way does the product/s affect your lifestyle?
(Sa paanong paraan naapektuhan ng mga produktong ito
ang iyong pamumuhay?)
Participant A:ayun nga, mas mura sya, mas nakakatipid ako, mas
abot sa budget ko(Its cheaper, I can afford it)
Participant B:Napakagaan sa pamumuhay kasi mura lang (Its cheap)
Participant C:wala naman (Nothing)
Participant D:affordable ang price pwede mo syang bilhin kahit
sampu-sampu hindi kagaya ng meron silang side effects sa katawan.
Pwede bang mag banggit ng ano diba uminom ako nung propan
good alloy. Kaso minsan ano namamaga parang ano parang
tumataba pero maga na pala yun. Parang maga na manas. Hindi mo
mararamdaman na ano. Lumulobo ka lang pero ano wala kanga no
pero yung mga herbal talagang ramdam mo yan kasi kahit na payat ka
87

hindi ka ano Talagang aktibo ka sa trabaho alert ka lagi. Active.

Uminom kasi ako nyan eh. Propan good alloy . kasi hinabol ko kasi
nung ano sa dugo kulang ako sa dugo eh. Yun yung ginawa ko yun na
lang yung kinuha ko yung taheebo. Madami kaming uminom nyan mga
kapatid ko umiinom din namatay yung kapatid ko. (The price is
affordable unlike the others which also have side effects. For example
propan- good alloy. At first you will only think that your gaining weight
but its actually not. Unlike the herbal, you will feel that youre losing
weight but still youre very active and alert when it comes to work. We
transfer to taheebo, a lot of us are using it, even my sister, but
unfortunately she died)
Participant E:ay di okay mas maganda yung aking health mas
nakaka lagi akong ano meron akong kumbaga na
boost yung
confidenceay ano ba to basta nagiging masayahin na kasi wala kang
nararamdaman. Kesa kung ano kinakain ayy nung mga iniinom mo jan
syempre nanghihina ka. Yun ang epekto. Yung parang nagiging mas
ahh positive yung ano mo yung approach mo sa mga tao kasi syempre
Masaya ka wala kang nararamdaman( Its more ok and my health just
got better. It got me a sudden boost of confidence as well and
energetic because you dont feel anything. Its like youre having a
positive approach to everyone since youre not feeling weak and sick
at all)
Participant F:Wala naman, nakaugalian nalang namin yung uminom
niyan.(Nothing. Were just used to take it)

ONE ON ONE INTERVIEW FOR FAIRVIEW

1. Are you familiar of the No Approved Therapeutic Claim

label? (Pamilyar ka ba sa
label na No Approved
Therapeutic Claims?)
Participant
Participant
Participant
Participant

A: Oo (Yes)
B: Oo(Yes)
C: Oo(Yes)
D: Oo naman( Of course)

88

2. Where have you encountered these kinds of products?

(Saan ninyo nakikita itong mga produktong ito?)
Participant A:sa mga produkto na herbal. Madalas. (On herbal
products usually)
Participant B: ano , meron talaga akong customer ay meron talagang
nagsusupply sa akin (Theres someone who has been supplying me)
Participant C: sa mercury. (On mercury)
Participant D:

3. What is your idea/ perception about the products with No

Approved Therapeutic Claims Label? (Ano ang iyong
ideya o pananaw tungkol sa mga produkto na may No
Approved Therapeutic Claim na label?)
Participant A:Ano, yung, wala syang nakaindicate na kung ano ba
talaga yung sakit na pagagalingin nya. di ba? yung sakit na, di ba? kasi
mayroon talagang, yan, para sa ulcer yan, yun wala, walang
nakaindicate sa kanila na ganun (Theres no indication on what kind of
diseases it is intended to cure. Right? Because there are others that
are indicated, for example in ulcer)
Participant B: kaya ako gumamit ng mga supplements kasi walang
gaanong chemicals sya kaya yun ang ginagamit ko, saka isa pa hiyang
, hiyang sila (The reason why I use supplements is because it doesnt
have chemicals and aside from that. Im used to it)
Participant C: hindi ako kumbinsido. Kasi gusto ko approved. para sa
akin ha.Yung Hindi sya effective. (Im not convinced, because I want
the approved ones, for me they are not effective)
Participant D: Eh syempre ano yun eh lason sa tao yun eh. Bakit No
Approved? Ang ibig sabihin hindi natin pwede itake yun kasi bawal
yun. Bawal sa kalusugan natin masama sa kalusugan natin, kasi No
Approved eh no recommended diba recommended by depart.. ah
pediatrician ganon Kung No Approved ibig sabihin hindi naicheck
yan! (It can harm people. Why is it called No Approved? Because it
means that we are not allowed to take that. Its not good for our
health. Its not recommended by the department or pediatrician. If it is
No Approved then it means that it is not checked!)

89

4. Does your current medical condition require you to

purchase and use these kinds of products? (Sa kalagayan
ng kalusugan mo ngayon, nangangailangan ka pa bang
bumili at gumamit ng mga ganitong produkto?)
Participant A: oo, kaya nga kapag halimbawa may budget ako,
bumubili talaga ako nun kahit sabihin na, sinisikap ko talaga. (Yes.
Thats why when I have budget I always buy it, as much as possible)
Participant B: kung hiyang ka ba, bakit mo itigil? (If youre used to it
then why stop?)
Participant C: Hinde kasi maintenance ko na dati pa. ahh meaning
ano sya nasubukan ko na sya. Subok na subok sya para sakin.walang
side effects walang ganun. (Its my maintenance even before. Im used
to it and it has no side effects)
Participant D:

5. What influences you to purchase these products with No

Approved Therapeutic Claims label? (Ano ang mga
nakaimpluwensya sa iyo na bumili ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A: may nagrecommend sakin na ano(kamag-anak)
(Someone recommended it to me(family member))
Participant B: kasi noong una sabi nya subukan ko lang daw muna
kung maganda, ngayon nung sinubukan ko na sya, maganda naman.
sabi nya nasubukan na daw nya , kaya tinry ko. Sa awa ng Diyos ok
namn. (Because before they want me to try it if it is good. Now that
Ive tried it, so far its still good)
Participant C: kasi ano sa feeling ko naging healthy ako. Atsaka di
ako nakakaramdam ng pain or something. Parang kumbaga hiyang.
yung doctor ko. oo prescribed. saka naririnig ko sa ibang pasyente na
ano sila. Gamay na nila at naging healthy sila. Kaya maintenance na
nila. (Because I feel healthier. Aside from that I dont feel any pain or
something. It was prescribed by my doctor. I also heard some
testimonies from my co patients that they also got healthier because
of this product)
Participant D: Ahh yun nga may nagrecruit yung hipag ko nga dinala
ako dun sa office nga sa head office sa.. yung mga may meeting
doon naiconvince ka na ganito ganon na kikita ka na yayaman ka si
janitor na ganito janitor lang ngayon pero milyonaryo na para bang
nanghihypnotize ka na bibili ka rin ng produkto nila. Networking. Para
90

mahypnotize ka ay sige yayaman din siguro ako pagnakapasok ka na

dun sa lugar na yun para bang feeling mo ay itry ko yan kasi yayaman
pala ako jan ganon, kaya kayo ingat kayo na may mag-invite sa inyo
na mag may ah sige magseminar tayo tungkol dito sa kape sa kung
ano ano kasi maeenggganyo ka eh kahit mangutang ka papasok ka
lang sa lugar na yun papasok ka lang sa ganong negosyo. (My sister in
law recruited me and brought me to their head office. In their meeting
theyve convinced me that I will get rich and such. They are sort of
hypnotizing you to buy their products. Networking. Of course you will
get persuaded through their offers of getting rich. )

6. What can you say about the advertisement of products

with No Approved Therapeutic Claim label? (Ano ang
iyong masasabi sa mga patalastas ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A:kasi yung anong yun, networking yun, hindi totally
nagmemeber ako dun, pero hindi ko talaga yun, kaya yun ang
pinakacommercial nila yung sa tao, saka katulad nyan sabihin ko sa
inyo mga ganun lang tsaka kumbaga pasa-pasa na lang wala silang
totally na commercial (Its only through word of mouth and passing of
information
and
it
is
not
advertised
at
all
)
Participant B: edi maganda.( Its good)
Participant C: basta effective sayo, nasubukan mo. Why not ? edi
subukan mo lang. ( As long as its effective to you and youve tried it.
Just continue on using it)
Participant D: ok lang nakaka engganyo sa mga hindi nakakaalam
kung paano gamitin ok lang na may mag advertisement( Its ok and
its entertaining. For those who do not know how to use it, having an
advertisement is better)

7. How do these advertisements affect your buying

decisions? (Paano nakakaapekto ang mga patalastas na
ito sa pagbili mo ng ganitong mga produkto?)
Participant A:siguro, kasi may commercial nga eh (Maybe, since it
has commercial)
Participant B: Talaga namn kasing Malaki yung tulong nun. (It really
has a great help)
Participant C: nagiging effective din kasi ina-announce nila eh. (It
becomes more effective because it is being announced)
91

Participant D: wala lang kasi talagang may ideya na ako kung ano
(Nothing, because I have an idea ever since)

8. When did you started to use products with No Approved

Therapeutic Claim label? (Kailan mo sinimulan ang
paggamit ng mga produktong may No Approved
Therapeutic Claim label?)
Participant A: matagal na (Quite some time)
Participant B: Tinuloy tuloy ko talaga syang gamitin walang mintis.
2 years. (I use it regularly for 2 years)
Participant C: ahhh last year. Mag o-one year na ngayon. oo kasi
inadvice ng doctor( Since last year. It almost 1 year as of now, its
because it is adviced by the doctor)
Participant D: Ah ano pa yun two thousand eight naistop ako nun
mga nine, (2008 2009) (Since 2008 or 2009)

9. Where did you buy the products? (Saan mo nabibili itong

mga produktong ito?)
Participant A:May outlet sya, ang main nyan nasa ano, nasa, nasa, di
ko maalala eh, nasa Quezon Ave. (It has an outlet on Quezon Ave.)
Participant B: oo (may nagbibigay) (Someone gave it to me)
Participant C: ahh sa mercury drug. (On mercury Drug)
Participant D:

10.
How often do you use the products? (Gaano kadalas
mong ginagamit ang mga poduktong ito?)
Participant A:depende kasi kapag ano, kapag parati akong
sinisikmura
mga
tatlong
beses,
dalawa
syang
tabletas.
depende naman, kahit, wala naman kasing overdose yun eh, mas
marami daw mas mabisa (It depends, when I have stomach cramps I
take two tablets. It doesnt have overdosage anyway so its ok, they
say that the more take it the more it is effective)
Participant B: ah, once a day ko syang ginagamit. oo regular talaga.
(I use it once a day regularly)
Participant C: once a day. kasi lima silang iniinom ko sabay-sabay
after lunch. Every meal. After meal.( Once a day since I take 5
different tablets all at once after lunch. Every meal. After meal)
Participant D: Halos everyday yun pagginagamit namin.( We use
almost everyday)

92

11.
What are your other practices (eg. Exercise, diet
etc.) aside from taking No Approved Therapeutic Claim
products to improve your health condition? (Ano pa iyong
mga paraan o gawain bukod sa paggamit ng mga
produktong may No Approved Therapeutic Claims label
para mapabuti ang iyong kalusugan?)
Participant A:ang, kasi iniinom ko madalas herbal talaga ... talagang
naghahanap ako ng herbal. (I often take herbal. I always find herbals)
Participant B: wala, kasi sa totoo lang ,busy ako sapag ano dito sa
mga anak ko, pito sila, ako lang naghahanap-buhay. (Nothing, honestly
Im busy on my kids since there are seven of them and Im the only
one whos working)
Participant C: ang pagkain ko healthy, vegetables,paminsan minsan
lang ang meat. Usually fish. (Eat healthy food, vegetables, sometimes
meat or usually fish)
Participant D: Wala naman basta itinake lang namin yun. Eh syempre
pagnagkasakit kami gagamutin namin ng talagang advisable ng
Doktor nagpapadoktor kami pero yun nga yung naengganyo kami dun
sa mga Vita Plus na yan so ok naman daw. (Nothing we just take it. Of
course when we got sick we would find ways to cure it. It is more
advisable to go to the doctor. Then we got engaged on vita plus and
found out that its ok)
12.
What are the effects of these products to you and what
are your experiences while using this products (Ano ang
nagging epekto ng produktong ito sayo at ano ano ang iyong
nagging karanasan sa paggamit ng ganitong produkto?)
Participant A:oo, yung sakit ng sikmura ko talaga ano kasi, minsan
naexperience ko na parang dito, yung sobrang sakit, tapos may
nagrecommend sakin na ano, na uminom daw ako ng Ispirulina. tapos
nagtake ako siguro mga 3 weeks, ang naging ano naman sakin nun,
edi pagtapos ko uminom nun ng 3 weeks, sumuka ako ng mga kristal
na galing sa loob ng tiyan.yung parang hindi naman, parang plema na
ang kulay nya transparent? oo, yung parang plema nga na isinuka ko
yun tapos ang sabi ng nagbibigay sakin, yun daw ang epeko ng ano na
parang nililinis yung loob ng katawan ko.hindi naman, parang basta
isinuka ko yun nga yung mga kristal na transparent sabi nung
nagbigay sakin, yun daw ang parang asin ng katawan natin sa loob ng
93

katawan.( Yes I got some stomach cramps before. It really hurts in

here(stomach). Then someone recommended me that I should use
Ispirulina then I took that then after 3 weeks, I continuously vomit
something that are crystal like or transparent phlegm coming from my
stomach. Then they told me that its ok that its just only the excess
salt
in
our
body)
Participant B: kasi dati sakitin ako eh. Ngayon hindi na gaano.Kasi
dati payatot ako nun (Before I got sick easily but no Im not. And Im
thin before)
Participant C: yun nga naging active naging healthy ako. Nawala
yung Dati di ako masyadong nakakalakad ng malayo, ngayon
patakbuhin mo ko kaya ko na hahaha ( I became healthier and active.
Before I cant even walk very far but I can even run as long as I can)
Participant D: Ayun nanghihina ako pero nung tinigil ko na bumalik
na ako sa normal. yung anak ko nagkahika siya nun kasi merun naman
talaga kaming sakit na ganon. So nung tinigil ko na pagpapainom sa
kanya
ng
Vita
Plus nakakarecover na siya pero kahit papaano nandudoon pa rin yung
kumapit na sa kanya yung hika ang dahilan is Vita Plus. ( I felt weak
thats why I stopped using it then I came back to normal. When I
stopped using it I let her use the Vita plus as well she recovered
eventually but somehow her asthma si still there because of Vita plus)

13.
In what way does the product/s affect your lifestyle?
(Sa paanong paraan naapektuhan ng mga produktong ito
ang iyong pamumuhay?)
Participant A:
Participant B: Ang laki ng naiitulong kasi syempre isa pa hindi ka na
nagkakasakit, kesa isaalang alang mo yung kalusugan mo (It helps me
a lot, I dont get sick easily anymore)
Participant C: naging active ako. Naging productive (I became active
and productive)
Participant D: Wala naman kasi matagal na na panahon yun eh
(Nothing, it been a long time)

94

ONE ON ONE INTERVIEW FOR HOLY SPIRIT

1. Are you familiar of the No Approved Therapeutic Claim

label? (Pamilyar ka ba sa
label na No Approved
Therapeutic Claims?)
Participant A: oo (Yes)
Participant B:oo naman lagi namn yan sa mga herbals. (Yes, its
always on the herbals)
Participant C: Oo. Mga, Oo Mga ganun. (Yes)
Participant D: Yes.
Participant E: oo. Madaming nag-aano niyan sa syempre herbal eh.
Lahat ng herbal na ganiyan nakalagay (Yes. All herbals has it)
Participant F: Hindi. (No)

2. Where have you encountered these kinds of products?

(Saan ninyo nakikita itong mga produktong ito?)
Participant A: pinadala sa akin ng anak ko kasi nga med trep siya
(My son gave it to me since he is a med trep)
Participant B:sa label ng mga herbal na ganito iniinom ko, halimbawa
pag bumibili ako ng herbal na may ano karton, sa kahon mayroong
label iyon. ( On the labels of the herbals that I use. For example on the
boxes. The label is written in there)
Participant C:Sa botika. Sa Mercury tapos sa Generic. Nababasa ko
dun sa mga iniinom kong ano (On the drugstore. Mercury or Generic. I
read it on the products that I use)
Participant D: Syempre sa mga herbal. Sa mga ganun lang (Of
course on the herbals)
Participant E: lahat ng herbal nga. Lahat ng herbal meron basta hindi
prescribed ng mga doctor na medicine, ganun talaga (On all herbals.
They are not prescribed by the doctors in medicine)
Participant F: Sa mga gamot mostly diba (Mostly on medicines)

3. What is your idea/perception about the products with No

Approved Therapeutic Claims Label? (Ano ang iyong
ideya o pananaw tungkol sa mga produkto na may No
Approved Therapeutic Claim na label?)

95

Participant A: wala, basta ano lang eh, nakakaano ito eh yung,

papaano yan eh, para maano yung bituka ( Nothing. It is just being
used to cleanse your body)
Participant B: wala ako alam diyan eh.sa aking paningin, hindi
approved siya, hindi approved sa therapeutic un lang. ( I dont know
anything about it. Its not approved on the therapeutic. Thats all)
Participant C: Kase parang ibig sabihin nun parang wala pang
napapatunayan na talagang magandang ano iyon di ba parang ganun
Kase di ba No Approved, wala pang ano kase wala naman akong
tinapos eh. High School lang ako. Di ko masyadong ano (alam). (For
me it means that theres no proof that it is good for you. I dont know
anything about it since I only finished High School)
Participant D: Talagang di niya tinatarget sakit mo. Talagang
binibigyan lang niya ng lakas! Kumbaga yong katawan mo na
talaga yong labanan yong sakit na pangkalahatan. Hindi talaga
tatargetin kung, katulad ko sa lungs, hindi talaga niya inaano.
Pinalalakas niya lang yong booster ko. yon yong pinakaano ng No
Approved Therapeutic. (It doesnt target your disease. Theyre just
giving you strength. Youre will work as a whole to fight your illness.
The no approved therapeutic will just give you a booster)
Participant E: ah, ibig sabihin syempre di talaga siguradong
nakakagaling pero kase pag for maintenance kase yan eh. Food
supplement. Kase hindi naman talaga medicine yon eh. Ibig sabihin,
supplement lang.(It means that its not sure that it can cure anything.
It will only serve as maintenance. Food supplement doesnt mean its a
medicine. It means supplement only)
Participant F: Ideya, so magandang ideya yan kasi dumadaan sa
quality control kung baga sa ano bago dalhin sa market walang takot
ang tao dahil inaprubahan ng mga sangay ng gobyerno natin. (Its a
good idea because it undergoes quality control. It s like before you
release it on the market people will not be afraid since it is approved
by our government)

4. Does your current medical condition require you to

purchase and use these kinds of products? (Sa kalagayan
ng kalusugan mo ngayon, nangangailangan ka pa bang
bumili at gumamit ng mga ganitong produkto?)
Participant A:
constipated)

oo,

kasi

constipated

ako

eh(Yes

because

Im

96

Participant B: nakakabubuti sakin, gagamit talaga ako. wala na ako

doon, tapos na. kasi ano may nagpakilala sakin, eh nakabubuti naman
un, nawala yung panghihina ko parang mahina yung katawan ko
palaging mahina. wala, yung ano lang ako parang mahina lang yung
katawan ko, hindi masigla (If its good for me then Ill use. Someone
introduced it to me and as far as I know I dont feel weak anymore)
Participant C: High blood ako kasi tapos nagkarooon na rin ako ng..
naoperahan na ako na-lab na ako na operahan nung aking gall
bladder may stone
Kaya na lab na ako. Kaya yong opera ko ditto ano, machine machine
lang sa ano. kaya naggaganun ako syempre parang gusto kong
gumaling tsaka gusto kong humaba buhay ko kasi syempre gusto kong
makatulong sa mga apo tsaka mga anak ko ganun.( I have a High
Blood then I got lab and operated in my gall bladder. Since I wanted to
get well and help my children and grandchildren thats why I take it)
Participant D:
Participant E: ahy Oo. Malaking tulong naman ang food supplement.
Kase food supplement yon eh hindi medicine. Kaya lang nga lang,
kailangan araw-araw. Mahirap nga lang mag maintain kase mahal. yon
ang problema sa herbal medicine, mahal. Dapat nga mura eh kase
food supplement di ba (Yes its a great help to me because its food
supplement not medicine. But of course you need to use it regularly
unfortunately its expensive thats why its hard to maintain. Usually it
has to be cheaper right, since its food supplements. But unfortunately
theyre not)
Participant F: Oo naman ( Of course)

5. What influences you to purchase these products with No

Approved Therapeutic Claims label? (Ano ang mga
nakaimpluwensya sa iyo na bumili ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A: dinadalhan lang ako (Someone supplies me)
Participant B: yung ano halimbawa katulad ng kape, yung memory
mo medyo maayos medyo mawawala yung pagkamakakalimutin mo
ganun. ako mismo kasi may seminar yan eh. basta naseminar tungkol
sa kanilang supplement kung paano gamitin ang pinagusapan, kung
pano gamitin, kung ano ang ano sa katawan ng tao. ( I go their
seminars about their supplement, how to use it and what are the
effects on their body)

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Participant C: yon nga High Blood ako tapos yong Cholesterol kasi
matakaw ako (Because I have High blood and High Cholesterol)
Participant D:
Participant E: syempre nakikita mo naman yong mga kasamang
advertismong kung talaga yong maganda eh. Pero nag-ano, nag-ano
pa nga ko sa hedi high-desert eh, nag ahente pa ko sa high-desert
nun. High desert, high desert na ano mga herbal. Pati sa ano.. sa
marami akong Naging ano sa herbal kase makaktulong talaga.( You
can see it through the advertisements if its good or not. I even
became an agent on Hedi High Desert because I know that herbals can
really help)
Participant F: Wala lang, kasi ako through recommendation lang
kami tulad ng nakikinig lang kami na ito maganda to napapanood sa
t.v ganito to maganda to approve nga food and drugs ano to (Through
recommendation, through some hearsay or via TV. They say that this
approved food and drugs)

6. What can you say about the advertisement of products

with No Approved Therapeutic Claim label? (Ano ang
iyong masasabi sa mga patalastas ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A: nakaka-ano naman nakakaigi sa katawan iyon.(Its
good for your health)
Participant B: ah anong masasasbi ko? Maganda, kung ano
nakabubuti sa katawan mo.( What can I say? Its good for your health)
Participant C: Ay ang ano ko sa mga.. maganda ata yun. (I think its
good)
Participant D: iano lang nila sa sarili nila. Kahit ano itake nila kung
wala namang response. Yon na lang pinakaano ko. Kinakailangan may
response. So kahit maganda yong pinakaano niya sa commercial kung
wala namang response yong ano(katawan) mo, di ba? Yon na lang
yong pinakaano niyan eh. (Whatever they take there must be a
response in their body. Thats the main goal of it, if it has a response in
their body then thats it)
Participant E: ay, okay lang naman yon. Kaya lang talaga, ilagay na
No Approved Therapeutic Claim kase herbal kase kase isa pa food
suppelement di naman medicine eh. (They just need to indicate the
NO Approved Therapeutic Claim, because its herbal and its like food
supplements. Its medicine after all)

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Participant F: Eh, maganda nakakatulong sa knowledge ng mga tao

lumalawak maraming nakakaalam yung hindi nila alam nalalaman nila
na food supplement pala yun (Its good, it can also expand the
knowledge of the people. A lot of them didnt know about it, all they
know is that its just food supplement but now they do)

7. How do these advertisements affect your buying

decisions? (Paano nakakaapekto ang mga patalastas na
ito sa pagbili mo ng ganitong mga produkto?)
Participant A: wala namang epekto iniinom ko lang (It has no effect, I
just take it)
Participant B: hindi ko naman kasi masyado apektado sa mga
patalastas eh ok lang sakin yun pag interisado ako at may pera edi,
pero di naman ako interasado sa mga patalastas. ok naman kasi
siyempre kikita din naman ang kumpanya pero may kita din kami.
( Im not that affected in terms of commercials, if I have money and
interest about it then Ill buy it, but the commercials doesnt really
affect me)
Participant C: Oo, atsaka yung pakikinig ko sa radio, sa mga herbal,
yung Fiber A. Wala nagdidiscuss tungkol sa (Yes, especially when I
hear it on the radio. For example, Fiber A)
Participant D: hindi ko na tinitignan yon. Hindi ko na inaano yan
kahit anong ganda ng ano (advertisement) mo. Minsan sa mga ano di
ako naniniwala eh. Lalo pag artista ang mga ano (endorser). kase
hatak lang yon eh. Pero walang ano response sa sarili ng ano mismong
may sakit. Oo. Sa mga artista. Kung tutuusin dapat nga mas ano
(maniala) ka pa nga sa mga hindi kilala. ( I dont care about it
anymore. I dont care about how they deliver the advertisement
because sometimes I dont believe in it. Especially when the artists are
advertisng it, I dont believe it at all. I might believe the advertisement
if the person that they use is not known to the public or just a common
individual)
Participant E: kailangan lang talaga titignan mong mabuti kung yong
pinapatalastas nila eh, nasa tama. Kase merong kaseng ano eh kase
business yan eh. Kailangan talaga titignan mong mabuti. ( You just
need to take a look at it carefully, because its business afterall)
Participant F: Aba maganda, lumalakas ang marketing syempre yung
kaalaman ng tao kasi lumalaganap eh! Hindi papektus pektus lang
nasa nationwide yan eh malaking bagay. (Its good! Theres a strategy
in marketing since the people will notice the product)
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8. When did you started to use products with No Approved

Therapeutic Claim label? (Kailan mo sinimulan ang
paggamit ng mga produktong may No Approved
Therapeutic Claim label?)
Participant A: matagal na din eh, 5 months na akong nag-gaganito
mahigit na 1 year ang anak ko sa ano eh, diamond( I think its been 5
months since Ive been using it)
Participant B: hindi ko na maalala matagal na eh.mga nasa 1 year
ako gumamit nun pero di naman tuloy tuloy, pag ano lang pag may
pera. ( I dont remember it, but I think its been 1 year, but its not
regular. When I only have money)
Participant C:
Participant D: 2 years ago? 2015.. (2years ago?)
Participant E: ano lang, mga.. halos 1 year na nga rin.( I think its
been 1 year)
Participant F: Kailan ba inimplement yan? Matagal na yan diba?
Malay ko mula nung nag maintain kami. (Since its been implemented
I guess? I dont remember it)

9. Where did you buy the products? (Saan mo nabibili itong

mga produktong ito?)
Participant A: ah yung galing sa diamond lab. (From diamond lab)
Participant B: doon sa edmark, sa building. ( At Edmark Building)
Participant C:. Sa botika. Sa Mercury tapos sa Generic (On the
drugstores, Mercury or Generic)
Participant D: Ah sa ano lang sa Novaliches. Sa ano sa branch lang.
(On their branch in Novaliches)
Participant E: ah meron na nga sa drugstore ngayon niyan eh. Sa
mercury nakakabili ng mga iba ng mga herbal medicine eh. Dati wala.
Puro sa labas lang pero mercury, nag aaccept na rin ngayon. Kaya lang
mga limitado lang. mga ibang.. iilan lang na medicine na herbal ang
inaano nila ang tinatanggap. ( You can usually buy it in all drugstores,
even in Mercury. Before they didnt sell it but now they already do.
However, there are limited products only)
Participant F: Sa mercury yung class A ah drugstore, oh! what i mean
yung class A syempre yung mga mercury, drugstore, watson. (On
Mercury drugs, the Class A drugstore of course, Mercury, drugstore,
Watsons)
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10.
How often do you use the products? (Gaano kadalas
mong ginagamit ang mga poduktong ito?)
Participant A: everyday
Participant B: pag nakabili ako tuloy-tuloy pag naubos na at wala ng
pera kape-kape naman yun madalas diyan. ( When I buy it I use it
everyday,when I ran out of stock I just use coffee)
Participant C:
Participant D: May ano siya.. May once a day, may 2x a day, may 3x
a day. yong start ko para maramdaman ko, nagtake ako ng isa sa
umaga, isa sa tanghali, isa sa gabi. Yon para maramdaman ko daw
yong effect.( Usually once a day, twice or thrice, it depends if I feel
strange)
Participant E: ay yong sa kin maintenance. Araw-araw talaga yon.
Kase pag maintenance araw-araw eh. Kaya nga maintenance eh. ( I
use it as maintenance. I use it everyday)
Participant F: Daily.

11.
What are your other practices (eg. Exercise, diet
etc.) aside from taking No Approved Therapeutic Claim
products to improve your health condition? (Ano pa iyong
mga paraan o gawain bukod sa paggamit ng mga
produktong may No Approved Therapeutic Claims label
para mapabuti ang iyong kalusugan?)
Participant A: marami akong iniinom na vitamins. para sa stress tska
yan marami silang tinda na vitamins ( I take a lot of vitamins for stress
since a lot of it are being sold everywhere)
Participant B: kakain lang ng mga nirecommend na mga pagkaing
rootcrop ganun (I just eat the recommeneded rootcrops)
Participant C: Eh di sabi ng asawa ko, yong mga bawal, yong mga
matataba ayaw niya akong pakainin. Hindi na ano.. yung dati hindi ko
alam na High Blood ako, suka ako ng suka, nahihilo ako, umiikot yung
paningin ko, yon pala mataas ang cholesterol saka High Blood suka ng
suka buti pala nagpatingin ako yon pala High Blood na. yon nakainom
ako ng ano, gumanda na yong pakiramdam ko. Pero ngayon di ako
masyadong umiinom ng ano para sa Cholesterol, ang ginagawa ko na
lang, nagkakakain palagi ng prutas (My husband told me that I shouldt
eat this and that. Before I dont know that I have a high blood, I
continuously vomit, and feel nauseus, then I found out that I also have
101

high cholesterol. When I take herbal supplements, I got better. I dont

take medicines for my cholesterol as of now. I just eat fruits)
Participant D: ah walking. Exercise. Para maano ko rin yong sarili ko.
Kase mahirap din yong ano lang eh. Lalo sa Lungs kinakailangan
talaga yong meron kang Oxygen na malakas. ( Walking, exercise. I
really need it for my lungs to have an better passage of oxygen)
Participant E: naku, sigurado naman ang pagkain. Number 1 ang
pagkain sa lahat. Kase lalo ngayon sa kin, cholesterol. Talagang iwas
ako sa mga lahat ng pagkain na may mataba. Baboy nga hindi halos
hindi rin ako kumakain ako ng baboy eh. Lalo na yong baka,
Napakataas ng cholesterol niyan. ( Of course proper eating. I need it
since I have high cholesterol. I avoid eating all fatty foods. I dont eat
pork and beef now since it has high cholesterol)
Participant F: naku, sigurado naman ang pagkain. Number 1 ang
pagkain sa lahat. Kase lalo ngayon sa kin, cholesterol. Talagang iwas
ako sa mga lahat ng pagkain na may mataba. Baboy nga hindi halos
hindi rin ako kumakain ako ng baboy eh. Lalo na yong baka,
Napakataas ng cholesterol niyan. ( Of course proper eating. I need it
since I have high cholesterol. I avoid eating all fatty foods. I dont eat
pork and beef now since it has high cholesterol)

12.
What are the effects of these products to you and what
are your experiences while using this products (Ano ang
nagging epekto ng produktong ito sayo at ano ano ang iyong
nagging karanasan sa paggamit ng ganitong produkto?)
Participant A: oo, umaano ako medyo nabawasan timbang ko yung
timbang , kasi maano ako eh, masyado akong mabigat noon eh.
Constipated (Yes. I lose weight, because I was overweight)
Participant B: oo naman nagging masigla yung katawan ko tapos
nawala yung pagkakamakalimutin ko. ( Yes. I became active then I am
not that forgetful anymore)
Participant C: Kaya nga di ba ngayon umiinom pala ako ngayon ng
ano ng Pharex yong B1 B2, yong ano ba yon, ah pang ano ba yon
Vitamins, Vitamins yon di ba, para sa ano, yong mga napapanood ko
sa TV pag ano, yong mga pamamanhid. Parang pakiramdam ko ano
eh kasi yong ibang ano, yong ibang mga ka-age ko, yong iba nga
mga 40 plus lang tignan mo mukhang matanda na sila saka mahina,
eto pakiramdam ko so wow! Kasi ano iba na rin naman na sa edad ko
102

ngayong mga 62 mas medyo, medyo maano na rin ako, yong mga
dati kong ginagawa hindi ko na ginagawa, dati mahilig akong
magballroom, pero ngayon hindi na masyado. ( I take that B1 B2
Vitamins, for numbness. It feels like when someone is on my age even
on the 40s they look like weak and old but here I am at the age of 62
is still feel strong
Participant D: Oo kase yong tinitake ko, ganun din talaga Over-price
kaya lang sayo syempre as a person, di ba, Kailangan maramdaman
mo yong effect nong ginagamit mo. Kase ang hirap kapag bili ka ng
bili, mahal. Parang iyaano mo lang yong sarili mo sa gastos na wala ka
namang benefit. Yon ang pinakaano ko. Kinakailangan pag bumili ka
ng ano, may benefit. (Yes. Because the one that Ive been taking is
over price, of course as a person, you need to feel that the product
that youve using creates a change or an effect to you. Its difficult if
you keep on buying expensive medicines that has no effect for you.
Thats my opinion, you need to buy something that has benefit to you)
Participant E: hindi pa naman tapos eh. Tuloy tuloy pang gumagamit.
oo. Tulad nong sa aking ano yong sa cholesterol ko. Namemaintain
ko yong aking cholesterol. Mababa.Basta nakakatulong. Maganda ang
naging epekto sa katawan ko. (Im still using the product till now for
my cholesterol. I can now maintain my cholesterol level, it really helps
me. It has good effect on me
Participant F: Oo.Ayun nawawala ang mga dati naming
nararamdaman na hindi normal sa isang tao uhmmm... uncomfortable
ka, kapag natake mo na yung medicine na yun mapapansin mo
magaan na mawawala na yung problema mo.. pati pagtulog mo
pagkain mo kasi yung tao kung may sakit yan ang unang naapektuhan
pagkain at pagtulog kasi yung tao hindi na makakain pag ang tao...
magana kawala ng... highblood na lang ang katapat katatakutan mo
nun. Ah ayun nga syempre kaya ginagamit mo siya as maintenance
mo kasi nakakaramdam ka ng kaginhawaan mo diba. ( Yes. I dont feel
strange or sick or uncomfortable. If you take the medicine you will light
and active. Even when you sleep or eat, because usually if people are
sick thats the first thing that will be affected, eating and sleeping. So
if you take that as your maintenance you will relieved and healthy)

13.
In what way does the product/s affect your lifestyle?
(Sa paanong paraan naapektuhan ng mga produktong ito
ang iyong pamumuhay?)
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Participant A:tuwing gabi bago matulog pagka sa umaga maganda.

(Its good if you will take it every night before you go to sleep and
every morning)
Participant B: nakakatulong dahil nagbenta din ako eh. ( It helps me
very much since I also sell this kind of products)
Participant C: Yung sa presyo, pag bumibili kami diyan sa Generik,
mura. Tapos meron kaming ano, senior citizen (About the price, we
usually buy it on Generic Drugstores and use our senior citizen card)
Participant D: hmm, wag mo lang pilitin yong sarili mo. Pagka
kunyari meron kang pambili na instead na ibibili mo ng tunay na
gamot, na sinasabi nating mga synthetic, dun mo na lang ipalit kase
mas ano siya eh. sa synthetic may inaantay ka pang sakit eh. Di ba
nagtake ka ngayon? Mag hintay ka lang ng 4 months 5 months may
another ka na namang sakit na nangyari sa akin. Yes. Oo grabe. Muntik
na rin ako sa bato kase yong synthetic na iniinom ko grabe. May
650mg, may 700, may 1000 muntik na ko sa atay ko. Sakit sa bato.
(Dont force yourself. For example, you have a money, instead of
buying true medicine that we called synthetic, you must replace for
that. Because it is more..in synthetic, you have an illness to wait.So
you take now, you wait 4-5 months you will have another illness and
that happened to me.
Yes my kidney became delicate because of that synthetic that I take
before. It has 650mg 700mg, and 1000mg, my liver became delicate
too.)
Participant E: ahy yon nga lang, naapektuhan talaga. Nakadagdag ng
ano eh, gastos eh. Mahal nga ang mga herbal medicine eh. Yon ang
dapat na baguhin nila. Dapat diyan eh, herbal. Total dito lang naman
ginagawa mga, mga halaman lang dito sa atin. Baket? Dapat mura
yan eh kase kailangan ng katawan eh. Food supplement eh. Kahit nga
kayo dapat kayo nagfufood supplement kayo eh. Eh ginagawa ko na
lang dinadaan ko sa exercise, jogging yon lang tapos pagkain. Kaya
ako, araw-araw nagjajogging ako eh. (Herbal medicines are expensive
actually. Thats what they need to change. Since its all natural and its
made from here it should be at least cheaper since the body need it as
well. Thats why its called food supplements. You as well must take
food supplements because you need it)
Participant F: Naapektuhan? Hindi naman wala namang epekto
pinaka-effect dun edi positive gumnda ang ano namin diba, kasi maski
marami kang pera kung mahina ang pangangatawan mo useless so
doon ka nalang sa walang pera pero healthy ka ayon ang naging
epekto sa amin ng vitamins namin gamot namin pati pangangailangan
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namin. (It has a positive effect on me, since I got better now. Even if
you have a lot of money but still your immune system is weak, its
useless so might as well be on the side that even if you dont have
money at least your healthy)

ONE ON ONE INTERVIEW FOR LUZON

1. Are you familiar of the No Approved Therapeutic Claim

label? (Pamilyar ka ba sa
label na No Approved
Therapeutic Claims?)
Participant A: Parang hindi naman (I think Im not)
Participant B: ah oo. Nabasa ko yan sa mga ano nila( Yes. Ive read
about it)
Participant C: hindi eh. Kasi ano yan, pag bumibili ako hindi naman
box eh yung tingi tingi lang. ah hindi ko na ano kasi, ito lang yung ano
lang tingi tingi lang (No, because I dont buy it per box just small
amount)
Participant D: Herbal na sa bote yan nakita ko yan. (I see it on herbal
bottles)
Participant E: oo (Yes)
Participant F:Ay hindi.Hindi ko sila masyadong binabasa na yan eh.
May yung may nakalagaysa box pero hindi ko na binabasa ( No. I dont
usually read it even if theyre written in the box)
Participant G:OO( Yes)

2. Where have you encountered these kinds of products?

(Saan ninyo nakikita itong mga produktong ito?)
Participant A: Ay wala kong napapansin. Kase yung anak yung ano e
tsaka yung kanyang doctor, si doctor sison. Tsaka yun yung nag aano
sakanya (I dont see it, I just know it from my son and his doctor)
Participant B: yan sa mga yan, sa mga box mga yan.. oo meron din
yan sa commercial. pag sa paghuli na ( It has in the box even at the
end of the commercials)
Participant C:
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Participant D: Sa ever. (On ever)

Participant E: sa mga food supplements gaya ng mga ano yung
Herbalife tsaka yung mga pampapayat (On food supplements like
Herbalife and other dietary supplements)
Participant F:
Participant G: Sa Mercury Drugs (On Mercury Drugs)

3. What is your idea/perception about the products with No

Approved Therapeutic Claims Label? (Ano ang iyong
ideya o pananaw tungkol sa mga produkto na may No
Approved Therapeutic Claim na label?)
Participant A: No approved Therapeutic claim Ah. Hindi ko
masyadong maano yung meaning ( No Approved Therapeutic Claim. I
dont really know the meaning)
Participant B: oo parang walang, walang approved na walang
approval na kakagamot sa ano yan, na gagaling ka. kasi wala naman
din dumaan sa kwan yan eh sa mga ano tawag dyan sa mga medical
ano yun. (It seems like theres no approval that it can heal anything,
that you will be healed, since it doesnt undergo on medical process)
Participant C: ok naman, wala naming problema (Its ok, theres no
problem about it)
Participant D: Diba yung Kumbaga sa ano hindi siya epektib kung
no approved oh kasi kung epektib yan is ano eh ap apru aaprubahan
yan sa food authority diba may sa mga BFAD inaaprubahan talaga
yung talagang ano siya yung licensed ano tsaka quality talaga ang
pagka ano niya. (I think, its no effective because if it is, its supposed
to be approved by the food authority since BFAD approved and give
license to it and youre sure of its quality)
Participant E: parang ano lang siya, parang hindi food supplement,
parang ano lang siya sa pagkain parang wala naman siyang anong
gamot parang pamalit lang siya sa anoparang halimbawa instead na
kanin, rice yung kainin mo, kung yun yung aanuhin mo mas
mabubusog ka tapos parang yun yung pamalit, yun yung
pagkakaintindi ko ( I think its just a food supplement, its just a
substitute for food, I think its not a medicine, Its just a substitute,
example instead of eating rice, you will just take the food supplement.
Thats my idea I guess)
Participant F: Hindi ako masyadong ano pamilyar eh. (Im not that
familiar)
Particpant G: Pang linis ng ihi ganun. ( It can cleanse your urination)
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4. Does your current medical condition require you to

purchase and use these kinds of products? (Sa kalagayan
ng kalusugan mo ngayon, nangangailangan ka pa bang
bumili at gumamit ng mga ganitong produkto?)
Participant A: Para lang naman kaseng ano , parang di ba food
supplement (Its only like food supplements)
Participant B: sakin oo maganda ang paggamit ko kasi parang ahh
gumanda ang kwan ko resistensya ko. oo dati may nararamdaman ko.
kasi dati may kwan ako dito sa bato sa apdo oo tapos gumamit ako ng
mga ah, gumamit ako sa mga herbal herbal yon medyo wala na kong
naramdaman pero nung sa prostate ko gumamit rin ako yan sa mga
herbal medyo nagnormal. pero ngayon di na ko gumamit kasi mahal
wala kong trabaho eh. Dati may trabaho ako bumibili ako ng ilang mga
naka ilang box ako ah, apat siguro ako. (For me its good to use, my
immune systems got better. Before I have a gall bladder stone, then
when I used those herbals, I dont feel any irregularities at all as well
as when I have prostate, I used it also and so far it now normal. But
now I dont use it anymore since its expensive and I dont have a job)
Participant C: oo naman kasi kagaya niyan may ano ako may UTI ako
tapos may ano ako sa ano, yan ang nakakagamot sa akin at tsaka sa
mga anak ko pag may mga sipon pinapainom ko sa kanila yun. (Of
course since right now I have UTI and its the one that cures me even
to my children, I let them use it when they have cold)
Participant D:
Participant E: oo kasi ang taba ko ano para lang di ako magutom
parang palit sa ano, instead na marami akong kakainin magsheshako
na lang ako (Yes for me not to feel hungry, instead of eating a lot I just
drink their herbal shake)
Participant F: Opo, kasi pag once na hininto ko yan tumataas ang
lebel ng sugar ko (Yes, since once I stop using it, my blood sugar will
rise up)
Participant G:Oo, sambong yung iniinom ko. may UTI kasi ako (Yes, I
use sambong since I have UTI)

5. What influences you to purchase these products with No

Approved Therapeutic Claims label? (Ano ang mga
nakaimpluwensya sa iyo na bumili ng mga produkto na
may No Approved Therapeutic Claim na label?)
107

Participant A: Yun nga anak kong panganay (My eldest child)

Participant B: ah mga kwan kasi nag attend ako ng seminar. seminar
sa health seminar medyo maraming nag testimo- nag testimony dun
sa nga gamot yan sinubukan ko atsaka nagpa check-up ako sa doctor,
ang doctor na mga doctor na naturalistang doctor sa mga joice, juice
na pinapagamot, pinapainom sayo oo doctor oo sa amerika yan nag
kwan eh nag dalubhasa eh sa states talaga (When I attend health
seminars, a lot of them are making testimonies about the product
thats why I tried it. Then I consult the doctor, he told me to take the
juice, hes a doctor from U.S. Hes a professional doctor in the states)
Participant C: yung kapitbahay namin sabi bumili ka ng ano dun kasi
maganda daw yun kaya nung sinubukan ko na hindi pa masyado diba,
nung medyo nagtagal tagal na tsaka ko na naeffective siya. (My
neighbor told me to buy since its good. Thats why I tried it, at first its
still has no effect, but later on I noticed that its effective)
Participant D: Hindi ,bale yung kaibigan ko tinutulungan ko siya
manager na siya sa intra nakakarating na siya kung saan saan. (I
helped my friend. Shes now a manager at intra she goes everywhere)
Participant E: wala naman, nakikita ko lang nung nagjajogging ako sa
circle (I just saw it while jogging at circle)
Participant F:Nakikita ko sa commercial kasi eh. (I saw it on
commercials)
Participant G:Yun ang ano ng nanay ko, kasi ayan din ang ginagamot
sa mga kapatid ko noon kapag may mga sakit sa ganung bagay. (My
mom and my siblings use it before when theyre sick)

6. What can you say about the advertisement of products

with No Approved Therapeutic Claim label? (Ano ang
iyong masasabi sa mga patalastas ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A: Parang okay naman kase sa pagpapaliwanag nila sa
pinanggalingan. Parang katulad din nung sa mangosten, pero bihira
lang (I think its ok. They explain it where did it come from. Like on
mangosten, however they often show it)
Participant B: Alam ko mga food supplements yun anong minsan kasi
kwan yan eh, ah, anong tawag yan ah, ah food supplements parang
kwan lang yan ah kung gusto mo taslaga maniwala sa kanila iinom ka
atsaka alam ko may mga kwan dyan eh, yung talagang
magpapagaling sayo bibilhin mo yan oo wala naming mawawala pag
uminom ka eh ( If you really want to believe it you will take it, if you
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know that it can really cure you, you have nothing to lose anyway if
you take it)
Participant C: ok naman sya maganda naman ok naman sya mas
maganda nga un kaysa sa mga antibiotic tapos ano rin naman yan
nakakatulong talaga yan, wala syang mga chemical na ano kundi mga
herbal talaga yan (Its ok, I think its much better than antibiotic, then
it can really help since it has no chemicals just herbal)
Participant D: Ah meron namang commercial na hindi nagclick pero
yung mga kinocommercial na ano ok naman siya epektib siya. (There
are commercials that doesnt click however for the others its ok, its
effective)
Participant E: ok lang nakaka engganyo sa mga hindi nakakaalam
kung paano gamitin ok lang na may mag advertisement (Its ok and
entertaining, for those who doesnt know how to use it, its ok to have
an advertisement)
Participant F:Ayos naman kaya sinusubukan ko lahat ng mga nakikita
ko sa commercial eh pero hindi agad ko hinihinto kung minsan
nakakaubos ako ng isang box ganon. (Its good, actually I tried all that
I see on commercial but I dont stop on using it eventually, I just empty
at least one box)
Participant G:

7. How do these advertisements affect your buying

decisions? (Paano nakakaapekto ang mga patalastas na
ito sa pagbili mo ng ganitong mga produkto?)
Participant A: Nakakaapekto? Hindi kase umiinom na kame meron na
kameng halos kulang kulang one year mga gumamit nito (It doesnt
affect us since were taking it for about one year)
Participant B: kung minsan nag ah kwan tawag dyan ah
nagdadalawang isip ka eh kasi pag may ah nakita kang bagong
patalastas gusto mong bilhin oo oo eh, wala may atsaka may
patalastas kung talagang may test proven talaga, pampagaling yan
maganda siguro yan. Kung minsan wala kuwan lang yan ah hanap
buhay yan, negosyo yan eh, negosyo yan eh. eh kasi yang mga
product nay an mga anong tawag diyan mga food supplements yan,
maganda yan kasi maga dapat yan promote nila ng maayos di nila eh
kuwan kaso ibang foodsupplements parang pyramid pyramid yan eh.
oo kikita kikita ( if theres a new advertisement it can encouraged you
to buy. Because if it is proven then it is good but sometimes they
usually say it or promoting it for their business and most food
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supplements are also pyramide scheme. About the price, it is okay

because the ingredients were very expensive too but the problem is
that theres no budget.)
Participant C: ok naman wala namang apektong masama, ang
apekto nyan nakakabuti parang ibig sabihin noon eh, subukan mo nga
ganito kung ano ang epekto sa akin pero para sa akin ok sya maayos
walang problema ( its okay, theres no negative effects instead it is
good and theres no problem about it)
Participant D: Oo, kaya nga mahilig ako sa mga yung magandang
mga ano demo demo kasi yung hinahanap ko kung saan yung
magandang solusyon tsaka inaapply ko din sa mga kaibigan ko na may
mga sakit inaapply ko sa kanila uy ganito try niyo yung ganito pag
hindi umipekto ok lang. (yes, thats why i like demonstration because i
usually search for a good solution and persuade my friends to try it )
Participant E: wala lang kasi talagang may ideya na ako kung ano
(nothing, because I have already an idea of what it is.)
Participant F:
Participant G:Hindi naman. (Not really)
8. When did you started to use products with No Approved
Therapeutic Claim label? (Kailan mo sinimulan ang paggamit
ng mga produktong may No Approved Therapeutic Claim
label?)
Participant A: May mga 2 years na (2 years ago)
Participant B: September nag umpisa ako kasi 100 pieces yan eh. (I
started last September, since it has 100 pieces)
Participant C: nung ano basta may mga 1year na din. 1year nay an
nung nagano ako, di ko lang matandaan kung anong petsa yan ah
basta alam ko 1year na ko gumagamit. ( i dont remember the exact
date but i used it for 1 year)
Participant D: Oo (2 years), pero maganda siya kasi yung katulad sa
mga edad namin syempre kasi pagmatanda ka na marami ka nang
nararamdaman pero yun yun nga na kasi takot ako sa mga gamot
yung mga katulad ng mga yung iniinom na binibili sa botika ( 2 years,
especially at this old age you have more sickness and im afraid of
drugs that can buy in a drugstore)
Participant E: ano pa mga last 3 months pero kasi hindi bumibili lang
ako ng 12 pieces mga ganun, tamad kasi ako hindi ako nagdirediretso
oo, tas pag hindi ako pumayat tinitigil ko (in the last 3 months but

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because I only bought 12 pieces, Im lazy so I didnt take it

continuously, and then if I didnt (feel) slim, I stop it.)
Participant F:Ah ito nung nadiskubre na ito na kasi lahat kami
magkakapatid ano diabetic kami. (ah when it was discovered,its what
we
take
because
we,
all
sibling
are
diabetic.)
Participant G:Last year pa ng ano... Bale 1 year na ngyon. (Last year,
it almost 1 year right now)
9. Where did you buy the products? (Saan mo nabibili itong mga
produktong ito?)
Participant A: Sa Makati. Sa pinagtatrabahuan niya baka dun( at
Makati )
Participant B: dun sa muntinlupa , sa- baryo pumas an (muntinlupa
at barangay pumasan)
Participant C: dati may nagbigay sa amin dito, yung kapitbahay ko
(my neighbor use to give it to me)
Participant D: sa ever (at Ever)
Participant E: Herbalife, sa ano sa circle meron, yung ano yun may
clinic sila dun (In Circle, they have a clinic there)
Participant F:Sa mercury ako bumibili. ( I bought it at Mercury)
Participant G: Sa Mercury Drugs (In Mercury Drugs)
10.
How often do you use the products? (Gaano kadalas mong
ginagamit ang mga poduktong ito?)
Participant A: Every morning
Participant B: oh sa 3 times a day inom ko dalawang piraso abot
kwan. oh sa 3 times a day inom ko dalawang piraso abot kwan. ( I take
2 piece 3 times a day)
Participant C: ano ginagamit ko yan pagumaga, paggabi kapag
kumakain ako. Yan ang ginagawa kong tubig yan ang iniinom ko. ( I
use it 3 times a daw. I use it as water)
Participant D: araw araw eh (everyday)
Participant E: ano 3 times a day (3 times a day)
Participant F:Ito once a day talaga lang bago ako matulog lang.
(Once a day before I go to sleep)
Participant G:Tatlong beses sa isang araw (3 times a day)
11.
What are your other practices (eg. Exercise, diet etc.)
aside from taking No Approved Therapeutic Claim products
to improve your health condition? (Ano pa iyong mga paraan o
gawain bukod sa paggamit ng mga produktong may No
111

Approved Therapeutic Claims label para mapabuti ang iyong

kalusugan?)
Participant A: Vitamin. May vitamin B-complex ako tsaka enervon c
tsaka yung aking ano, sa highblood ko (Vitamin, I have vitamin Bcomplex and enervon as well as maintenance for my highblood)
Participant B: Yan nag eexercise ako ah, ang pagkain ko binawasan
ko na agn pag inom ng softdrinks, mga kape, mga pagkain na
matataba wala na. mga di nako umiinom ng kape dati lagi kong
umiinom ngayon wala na. (exercising, proper diet, avoid softdrinks and
fatty foods and i also avoid drinking coffee)
Participant C: wala nay un lang ang ano ko basta sa akin. (Nothing)
Participant D: Wala na yun lang yung kasi yun lang ang binigay sa
aking gamot epektib yun kusa siyang nalalagas yung mga ano. ( no
other practices, thats only the recommended medicine and it is
effective)
Participant E: exercise
Participant F: Oo, hindi ako pala hindi ako natutulog sa tanghali kung
minsan tapos sa umaga maaga akong nagigising. (yes, sometimes I
didnt sleep in afternoon then I wake up early every morning)
Participant G: May tsaa pa yung capsule din Oo, tsaka ano kulang din
ako ng dugo, kaya umiinom din ako ng capsule na ampalaya (I also
take the tea and capsule, since im anemic, i also take ampalaya
capsule)
12.
What are the effects of these products to you and what
are your experiences while using this products (Ano ang
nagging epekto ng produktong ito sayo at ano ano ang iyong
nagging karanasan sa paggamit ng ganitong produkto?)
Participant A: Okay lang. kase hindi naman kase sakitin e (its okay,
because im not prone of sickness)
Participant B: oo meron dati ang putla putla ko atsaka ngayon medyo
nakapag jogging nako ah medyo di na hinihingal kasi ako 59 ako.
lumakas ang resistensya ko atsaka gumanda ang pakiramdam ko (yes
it has, because i was pale before but now i can do jogging and it helps
to boost my immune system)
Participant C: oo naging masigla ako, naging maayos yung pagihi ko
na hindi na siya masyado masakit parang siyempre nanghihina ka din
kasi wala na yang gamot mo, parang ayan nanaman bumabalik yung
sakit. oo, eh ngayon meron nga kaso tumigil nanaman ako kasi ang
112

mahal na eh. Hindi ko na kayang ma ano maafford yung binibili ko.

(yes i am now healthy, but im become weak when i did not take the
medicine and now i stop it because i cannot afford it)
Participant D: sa intra gumaling talaga ako kasi yung mukha ko niyan
nung na-allergy ako sa gamot para siyang nagkaroon ako ng parang
tocino tsaka parang bungang araw na ganito namaga yung ganito ko
tapos nanunuyo siya ( i am healed when i took INTRA because my face
has an allergy and it was swollen )
Participant E: Ano hindi na ako msyadong nanghihina (Im not that
weak)
Participant F:At sinubukan ko na rin medyo kung minsan pag ganyan
mataas ang sugar ko pag umiinom ako bumababa konti ang lebel ng
sugar
ko.
Yun lang kasi pagkamataas ang sugar ko yung nanghihina ako tapos
pawis na pawis ako. (and I tried also, sometimes when my sugar level
is high, I took it then my sugar level will decrease. Thats it because
when my sugar level is high, I feel weak then sweaty.)
Participant G:Hindi na ko hirap umihi, ganyan tsaka hindi na
namamanhid yung likuran na balakanng ko (I dont have difficulties in
urinating now, and i dont experience backpains anymore)
13.
In what way does the product/s affect your lifestyle? (Sa
paanong paraan naapektuhan ng mga produktong ito ang
iyong pamumuhay?)
Participant A: Wala naman kase kahit mahal siya oo, kasi lahat kami
may hanap buhay (It doesnt affect our lifestyle because even if it is
expensive, we can afford because we all have a job)
Participant B: Malaki talaga yan epekto pag may sakit ka. (It really
affect if you are sick.)
Participant C: Malaki ang improvement (theres a big improvement)
Participant D: Sa akin normal lang sa akin kasi binabudget naman
nakabudget talaga yun yung saan pupunta ano kailangang
nakabudget ka kasi may estudyante rin ako meron din akong anak
graduate ng ( for me it is normal because it is already budgeted if
where it goes is all budgeted because i have a graduating student)
Participant E: wala naman wala naman pong epektosa pamumuhay
afford naman bumili, kasi medjo mahal yan eh mga food
supplements.medyo mahal kasi yung ginagamit ko ngayon pero yung
last ano dati nagdinidiretso ko, maganda naman sa kalusugan kaya ok
lang (nothing, there is no effect in lifestyle since it is affordable , it is
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a bit expensive, the food supplements. The food supplement that I

take now is a bit expensive unlike the last one wherein I took it
continuously, it is good in health so it is okay.)
Participant F: Ito lang para hindi ako inaantok ito lang kasi dati hindi
nagtatrabaho ako talaga Ngayon diii nung natuklasan ng doktor ko na
medyo mataas ang sugar ko at madali akong mapagod ngayon sabi
niya huminto ka na sa trabaho kasi nga may nanghihina ako kung
minsan kapag napapagod ako eh tapos hinihingal ako (so that I cannot
be sleepy because before Im not, I have a work. When my doctor
found out that my sugar level is high and Im easily get tired he/she
said that I should stop working because I became weak and sometime
when I get tired, I painted.
Participant G:Sabi ng nanay ko. Kasi nung araw diba uso yung
pupunta ka lng ng bundok, bubunot ka, huhugasan mo ng maigi tapos
ilalaga mo. Ngayon hindi na kundi pwedeng sa tsaa, pwedeng sa
capsule. ( My mom used to tell me that, before you have to go up
through the mountain and pull out some herbals then washed and
boiled it. Now you can already take it through tea and capsule)

ONE ON ONE INTERVIEW FOR NOVALICHES

1. Are you familiar of the No Approved Therapeutic Claim
label? (Pamilyar ka ba sa
label na No Approved
Therapeutic Claims?)
Participant A: Oo (Yes)
Participant B:oo (Yes)
Participant C: oo (Yes)
Participant D:Hindi ko alam.There is no. Lagi na lang kase basta na
lang (I dont have any idea)
Participant E:

2. Where have you encountered these kinds of products?

(Saan ninyo nakikita itong mga produktong ito?)

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Participant A: Sa taheebo meron nyan. Oo (Yes, on Taheebo)

Participant B:sa. Sa Vita Plus. Sa Green Barley meron din yun. oo
nga. Ahhh sa commercial na Green Barley hindi yan pinapalabas na
ano.. ( Vita plus and Green Barley has it. However it doesnt show on
Green Barleys commercial)
Participant C: Diko matandaan eh (I dont remember)
Participant D:
Participant E: kahit saan saan niyo na lang. nakalimutan ko nga eh.
oo. (Everywhere. I forgot it)

3. What is your idea/perception about the products with No

Approved Therapeutic Claims Label? (Ano ang iyong
ideya o pananaw tungkol sa mga produkto na may No
Approved Therapeutic Claim na label?)
Participant A:Hindi ko alam kung ano un eh. Ang alam ko lang pag
walang approve hindi maganda diba ? kapag may approved maganda
siya (I dont know about it. Maybe if it is not approved then its not
good, if it is approved then its good)
Participant B:approved therapeutic claim yung. Yung pangalan
neto..ewan ko di ko gaanong maano yun. pagkakaintindi ko yung ano,
parang pangalan neto parang may mga side effects ganun.
( Approved therapeutic, I dont know it either, maybe it has side
effects)
Participant C: di ko alam yun eh Parang di approved yun? (Not
approved I guess)
Participant D:Wala lang ( Nothing)
Participant E: isabay mo (sa synthetic drugs)yong food supplement
para manumbalik yong lakas mo. Manumbalik yong sigla ng immune
system mo. ( You will use food supplements together with the
synthetic drugs for you to strengthen your body)

4. Does your current medical condition require you to

purchase and use these kinds of products? (Sa kalagayan
ng kalusugan mo ngayon, nangangailangan ka pa bang
bumili at gumamit ng mga ganitong produkto?)
Participant A:Oo kasi maganda siya eh, maganda siya sa katawan ng
tao kasi yung tea nya nakakalinis sa pag ihi mo. kasi may UTI ako Tea
Para anolang, parang maganda naman siya sa katawan ko Pero
115

matagal nako gumagamit niyan (Yes because its good for the health
and body, since the tea can cleanse your urination since I have UTI)
Participant B:ayy hindi na ayyy kaya ko lang naman sya ginamit kasi
ano kasi inisip ko lang din sa dealer na inaano mo rin yun na.. para
bang ano.. ginamit mo. oo kasi meron akong naramdaman kasi dati
yung uminom ako noon nawala pero wala rin naman akong
naramdaman na side effects.. (I only use because of the dealer, since I
feel something before, then after I took it, its also gone and I dont
feel any side effects either)
Participant C:Di ko ganung inaano, paarang..parang nung naka-4
years naako, anglaki ng inimprove ng katawanko. Kasi tumaba ako
nun. Hindi payat lang ako nun, tapos parang wala akong ganang ano
(kumain)tapos, a month din bago naimprove yung katawan naming.
Tumaba ako, Siguromgamagwa 1 year na.unti-unti lang. ( I took it for
over 4 years and it has a huge effect on my body. I gain weight
eversince because before Im skinny and I dont have any appetite at
all, then after a month when I noticed the improvement)
Participant D:
Participant E: ahh.. mas maganda kung tuloy-tuloy. Pero kung tuloytuloy. ( Its good if you take regularly)

5. What influences you to purchase these products with No

Approved Therapeutic Claims label? (Ano ang mga
nakaimpluwensya sa iyo na bumili ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A:Binigay kasi un ng anak ko, yung anak ko kasi mahilig
sa herbal herbal na gamut sabe niya gagaling daw ako etc etc., Siya
kasi taga bili ko eh. (My son gave it to me, since he is the one who
likes to use herbals and he said that I will be cured)
Participant B: dealer na ako at sinubukan ko kung ano ba talagang
maging epekto kasi dun sa mga seminar naming ahh wag na
talagang ibang gumamit ng gamot ahh.. pangalan neto.. mas ok na
yung vita plus kasi marami ng mga vegetables na ginamit ganun..
kaya sinubukan ko rin. Mga anim na vegetables kasi yung na ano
doon. Kasi yung doctor din yung nagseminar samin doctor talaga.
ayun sinubukan ko na. kasi meron silang pagtotoo na mga sakit na ano
sa diabetes mga ano, yung ubo kaya sinubukan ko. (Im a dealer also
and I tried if whats the effect, then on our seminar they told not to use
any other medicine since vita plus is much better and it has a lot of
vegetables as well,thats why I tried it. There are doctors also that
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testify that this product can really cure diseases like diabetese even
colds)
Participant C:Kasi yung kasama sa trabaho ng anak ko, sabi niya yun
daw, yung hindi siya nag tetake ng taheebo payat siya. Tapos ng maka
a year na siya, gumanda na yung katawan niya. Kaya nagtry din ako.
(My sons co worker told me that before he is just thin but after he took
taheebo his body went well)
Participant D:Aah. Kasi diba aattend kang seminar ganun ganito
ganun. Syempre ipapaliwanag nila, parang naniwala ka. Yan bumili ako
ng DXN. Yung mga gamot gamot, yung mga capsule. Tapos may kape
na sya. Yun, kape at tsaka yung capsule. ( Through seminars, of course
they will explain it and you will believe. I bought DXN capsule, teas and
coffee)
Participant E: yong isa ding kamag-anak ko na naging miyembro
dun. (My relative become a member of it)

6. What can you say about the advertisement of products

with No Approved Therapeutic Claim label? (Ano ang
iyong masasabi sa mga patalastas ng mga produkto na
may No Approved Therapeutic Claim na label?)
Participant A:Ok lang naman kasi totoo naman minsan kasi, oo
minsan nasa may katawan naman yun. Kasi pag ininom mo ok lang
naman, parang ganun lang naman. Minsan totoo naman kasi. (Its ok
since it depends on the persons body anyway. If you drink it and its ok
then go. Sometimes its also true)
Participant B:sa mga ?ahh yun nga. Yung sinasabi ko na parang may
mga side effects na kung uminom ka talaga ng mga gamot kahit saang
mga gamot naman talaga may mga side effects talaga. ( It has side
effects whatever medicines you will take)
Participant C:Yung sinasabi? Ok lang naman. Yung diba yung sa
sinasabi pagka uminom tayo, yun lang naman ginagawa ko (Its ok. I
just take it)
Participant D: Eh minsan naman hindi naman totoo. Tulad ng
commercial ng mga..anu ba yun? (Sometimes its not true)
Participant E:ahh.. icocommercial yan ng miyembro mismo. Katulad
ko, miyembro ako, icocommercial ko hindi siya natetelevise. Kase kung
itetelevise pa, magbabayad sila ng ano, lalong mahal, lalong
magmamahal. (The members will be the ones who will commercialize
it,like me, Im also a member and I commercialize it to other people
but not televise, because when you televise it, its more expensive)

117

7. How do these advertisements affect your buying

decisions? (Paano nakakaapekto ang mga patalastas na
ito sa pagbili mo ng ganitong mga produkto?)
Participant A:Wala naman hindi ko pinapansin Ok lang kasi wala
naman masama, ok lang naman talaga nasa may katawan nga
langpag inisip niyang gagaling siya gagaling siya dba?
Pag inisip
niyang nakakabuti edi makabuti talaga pag inisip niyang nakakasama
na kakasama talaga. Ngayon kung di mo isipin yun? Ganun lang un.
Nasa may katawan yun sa nag tetake lang yun. (Its ok, I dont see
anything wrong about it, it all depends on the people if they will think
that this product will cure them. If they think that its bad for them
then it will be really bad for them if not then its not. It all depends on
the person)
Participant B:
Participant C:Oonaman, kasi nagkaroon ako ng magandang ano eh.
Pakiramdam.Tapos nung hininto ko, Wala naman side effects. (Yes
because you will have a good feeling about it. But even if you stop, it
has no side effects)
Participant D:Hindi rin naman, kasi nasa sayo lang naman yun kasi
yung iba naman may mga halimbawa para naman mabili. Nasa sayo
na lang kung maniwala ka o bibili ka. Syempre gusto nilang mabili
yung ano nila, yung produkto. Ganun. (I think its not, because some of
it give example for them to be bought. It all depends upon the person
if you will believe it or not)
Participant E:oo. Depende (Yes. It depends)

8. When did you started to use products with No Approved

Therapeutic Claim label? (Kailan mo sinimulan ang
paggamit ng mga produktong may No Approved
Therapeutic Claim label?)
Participant A:Matagal na 2007 (Since 2007)
Participant B:Ah nung ano pa yun.. nung 2011. oo nung 2011. Tapos
pagkatapos nun Green Barley naman.( Since 2011, after that I use
Green Barley)
Participant C:Oo, mga 2005, tapos yung nag capsule na ako mga
2006 . (Since 2005,then I started using capsule since 2006)

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Participant D:Matagal-tagal na rin, isang taon rin siguro. Tapos

kinuha na ko ng anak ko, kaya tumigil na rin ako. (Its quite a while I
think 1 year)
Participant E:ano.. 2011 pa ko miyembro. (I became a member since
2011)

9. Where did you buy the products? (Saan mo nabibili itong

mga produktong ito?)
Participant A:Sa mercury meron na, sa Chinese store meron din, sa
botika meron na rin, dati sa Chinese store lng eh ngayon meron nasa
mercury. Kahit saan ngayon meron na ngayon nyan, kahit saang botika
meron yan. (On Mercury, even on Chinese store, and drugstore. Before
only Chines store has it but now you can buy it anywhere)
Participant B:ahh yung produkto na yun ? ahh kasi nag.. dealer din
kasi ako eh. saka ng Vita plus. oo. Dun sa mismong company talaga.
oo dati. (Im a dealer as well, I bought Vitaplus on their company)
Participant C:Mercury, yung anak ko bumibili.Minsan, first time kami
uminom ng taheebo yung pinagkayasan ng lapis. Yung unang una kasi
yun. Oo yung unang una yun eh, lumabas nun. Unang una naming
tinake eh, Ilalaga muna sa pot. Tapos sa capsule na at sa tea.
(Mercury, my son bought, its our first time to take it. Before it was
only boiled but now you can see it on capsules and tea)
Participant D:Dyan sa ano yun, sa SM. Meron silang opisina dun.
Doon bumibili, doon nagseseminar. ( In SM, they have an office in
there, thats where we buy and that where they conduct seminars)
Participant E:pwede mo lang mabili sa mga branch office o kaya sa
main office.( You can buy it on their branch office and or main office)

10.
How often do you use the products? (Gaano kadalas
mong ginagamit ang mga poduktong ito?)
Participant A:Once a day yun tas yung tsaa ko un ung pinakaano ko.
Pero ngayon di na masyado. (Once a day)
Participant B:ayyy ano na yun kasi may ubo na kasi ako dati eh.
Ano daily mula umaga tapos hapon. ( Daily, twice a day)
Participant C:Everyday yung tea.Everyday din, Once a day lang kasi
yun eh. Yung tea kasi pag kagising mo nang umaga, yun yung pinag
kakape ko. (Everyday, once a day)
Participant D:Yung dati, araw-araw umiinom (Everyday)

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Participant E:ahhh.. yong.. talagang may karamdaman pa ko,

talagang daily. Daily yon, oo. After meals, tsaka pagkatapos kumain ng
hapunan. Two daily( When Im still sick before, I take it daily every
after meal)

11.
What are your other practices (eg. Exercise, diet
etc.) aside from taking No Approved Therapeutic Claim
products to improve your health condition? (Ano pa iyong
mga paraan o gawain bukod sa paggamit ng mga
produktong may No Approved Therapeutic Claims label
para mapabuti ang iyong kalusugan?)
Participant A:Nag wawater therapy ako eh tapos exercise tska fruits
kasama fruits.may iniinom ako yung sambong, dahon ng sambong.
(Water theraphy and exercise as well as fruits and sambong leaves)
Participant B:nag e-exercise. (Exercise)
Participant C:Wala naman.Oo yun lang, lakad lakad lang. (Nothing,
just walking)
Participant D:Maintenance sa highblood. Kaya yun, parang
nakakatulong din yung sa..kasi yung paliwanag sa paseminar seminar
na gamot sa ganito, gamot sa ganun, kahit na umiinom ka ng gamot
sa doktor, iinom ka rin nito para makatulong. Kaya yun, ginawa ko.Yun
lang. Pero kung ako ang tatanungin, gusto ko merong ganun. Kasi
bukod dun sa iniinom mo na mga maintenance ng doktor na nirereseta
sayo, mas parang nakakatulong sakin kasi sa..yung dugo ko
nagnonormal. Kasi nung di pa ko nag-iinom ng mga food supplement
yung dugo ko palaging..kahit may maintenance, hindi sya ganun
kababa, mataas. (Maintenance for high blood, because it was
explained in the seminar that this is a cure for this and that kind of
illness, even if you take prescribed medicine you should also take this
product since it can help you. Thats what I do, and it really do helped
me)
Participant E:oo. Yong mga pinagdaanan ko sa seminar, ano yong
mga pagkain, iniinom natin sa araw-araw, tandaan mo lang kung
hanggat maaari iwasan mo. Oo, yong mga juice, mga softdrinks, kung
anu-anong mga de-bote diyan, mga de-lata, nagtataglay yan ng mga
mataas na mga uric acid. Ang mainam, bumili ka ng mga prutas at yon
ang ijujuice mo araw-araw. Yon ang tumutulong pampaganda ng
katawan. Kase ang sakit nakukuha natin sa araw-araw nating kinakain.
Hindi alam kung papano ba magbabalance diet. Hindi pwedeng puro
120

karne, hindi pwedeng puro gulay, hindi pwedeng puro isda. So

kailangan gulay, karne, prutas di ba. ( Yes it also said in the seminar
that you should avoid food and drinks that are not good for you as
much as possible. Its better if you buy some fruits and make a juice
out of it, because sickness comes from everything that we eat. And our
body doesnt know how to balanced that. We need to have vegetables,
meat, and fruits)
12.
What are the effects of these products to you and what
are your experiences while using this products (Ano ang
nagging epekto ng produktong ito sayo at ano ano ang iyong
nagging karanasan sa paggamit ng ganitong produkto?)
Participant A:Meron naman kasi maganda naman siya oo. Maganda
yung taheebo, kasi dun sa tsaa lang nakakalinis na. (Taheebo is really
good and it can really clean your body)
Participant B:ayy meron. Kaya nga yun nawala tapos medyo tumaba
rin ako. yung naramdaman ko lang para bang masigla ka. Tapos gusto
mo maganda yung tulog mo ganun. Hindi na nung ginamit ko yun. Ahh
ngayon hindi na na ako nagkakasakit sa awa ng Diyos hindi na. (I feel
active and energetic. And I dont get easily sick right now)
Participant C:Umm Umm. Oo. Naging parang malakas ako ganun.
Wala naman side effect. Ok lang (I feel strong and so far theres no
side effects)
Participant D:Oo. yong napansin ko lang habang umiinom yong
para bang hindi napapagod, yung ganun, di sumasakit yung katawan
ko. Nung nagstop naman ako, para namang ano siguro, masanay ka
na parang naging ganun kalakas yung katawan mo, parang mas
mahina. Ganun. Oo. Yung parang para bang hindi napapagod. Parang
mas malakas yung pakiramdam ko. Siguro baka yun ang paliwanag
kasi nila parang natatangay yung isip ko na malakas. Kasi yun ang
paliwanag nila eh. Yung lalakas yung katawan mo, syempre parang
pumapasok sa isip ko kaya yun siguro. Pero pagka napapansin ko pag
hindi na ko umiinom, para bang mas mahina yung katawan ko. Parang
nagkakaroon ka ng mga sakit. Ewan ko ba, di ko maipaliwanag. (While
Im taking it, it feels like I dont get tired nor have any pains in my
body, when I stopped using it, it feels like Im weak again. Maybe
because of what they say that it also affect your mind that you
become strong. )
Participant E:naman. Yong misis ko nong Higblood malaki ang
pinagbago. oo naman. dahil yong nireseta ng doctor sa kin na, oo ulcer
121

yan. Isipin mo, 3 years akong uminom ng gamot sa doctor, medicine

yon pero di ako gumaling. After 1 week pag tinigil ko, bumabalik. Di
ba? Yong food supplement, sa awa ng Diyos no? sa tulong ng food
supplement, hindi na bumabalik. Hindi na bumabalik. ( My wife has
high blood before, even I have ulcer. For 3 years Ive been taking
medicines but I dont get cured. After 1 week that Ive stopped it keeps
on coming back. While on food supplements, it doesnt get back
anymore)

13.
In what way does the product/s affect your lifestyle?
(Sa paanong paraan naapektuhan ng mga produktong ito
ang iyong pamumuhay?)
Participant A:Sa pag inom ko ok lang naman kasi basta ininom ko
lang siya, sa budget naman, wala naman, anak ko naman ang bumibili
(When I take it, its ok, in terms of budget, my son is the one who buys
it for me)
Participant B:ahhh sa pamumuhay namen ano medyo kasi
nakadagdag, nakatulong din yun sa ano eh.. yung expenses namen
kasi tumutulong din talaga. Saka ano pag maliit lang yung ano ng
isang tao meron ka ng incentives ( It helps yes, but it also adds on
your expenses)
Participant C: Ok lang naman, ok lang..( Its ok)
Participant D: Wala naman dahil nakatulong din naman sya sa akin.
(Nothing since it really helps me)
Participant E: ah kung talagang wala kang inaasahang income,
apektado talaga kase sa produktong food supplement, mahal yan.
Apektado. So ang taong gumagamit ng food supplement ( If theres no
one you can lean on about the income, it really affects me since food
supplements are expensive)

QUESTIONS

BARANGAY 1
COMMONWEALT
H (6)

BARANGAY
2
BATASAN
(11)

SUMMARY
ANALYSIS
PER
BARANGAY
BARANGAY 3
FAIRVIEW
(4)

BARANGAY 4
HOLY SPIRIT
(6)

122

BARANG
LUZON
(7)

1.Are you
familiar with
the No
Approved
Therapeutic
Claim label?
(Pamilyar ka ba
sa label na No
Approved
Therapeutic
Claims?)
2.Where
have
you
encountered
these kinds of
products?(Saan
ninyo
nakikita
itong
mga
produktong ito?)

Four (4) out of

six (6)
participants are
familiar with the
label , while the
remaining two
(2) respondents
are not familiar
with it.

Ten (10) out

of eleven
(11)
participants
are familiar
ith the label

All the
participants
are familiar
with the said
label.

Five (5) out of

six (6)
participants are
familiar with
the said label.

Six (6) o
seven (
particip
familiar
the labe

-On T.V
Commercials

-On T.V
commercial
s

-Drug stores

-On T.V
Commercials
-Malls (evergotesco)

-On T.V
comme
-Malls (e
gotesco

3. What is your
idea/perception
about the label
No
Approved
Therapeutic
Claims Label?
(Ano ang iyong
ideya o pananaw
tungkol label na
No
Approved
Therapeutic
Claim?)

-It was herbal

-Not
approved
by BFAD

-it does not

indicate that
it can cure a
specific
illness;

-It was herbal

-it does
indicate
can cure
specific

4. Does your
current medical
condition
require you to
purchase and
use these kinds

-yes

-It cannot cure

diseases
-It was just for
improving our
immune system

-Not
intended to
cure a
disease

-yes

-contains
small amount
of chemicals

-It cannot cure

diseases

-It was just for

-not effe
improving our
immune system

-Not effective

-Not yet proven

to be effective

-yes

-yes

-yes

123

of products?(Sa
kalagayan ng
kalusugan mo
ngayon,
nangangailangan
ka pa bang bumili
at gumamit ng
mga ganitong
produkto?)
5.
What -family members
influences you
to
purchase -friends
these products
with
No
Approved
Therapeutic
Claims label?
(Ano ang mga
nakaimpluwensya
sa iyo na bumili
ng mga produkto
na
may
No
Approved
Therapeutic
Claim na label?)
6. What can you
say about the
advertisement
of products
with No
Approved
Therapeutic
Claim label?
(Ano ang iyong
masasabi sa mga
patalastas ng
mga produkto na
may No
Approved

All
of
the
participants were
favored to the
advertisements
for the labeled
products
priory
to convince other
consumers to try
the product.

Advertisem
ents

-Friends
-Prescribed by
doctor

-Testimonies
-Dealers of
networking
company

-Family
members

-family

advertisements

-Testimonies
from the users -Seminars
of the product attended (on
networking
-Dealers of
company)
networking
company
-They purchase
because of
their medical
condition

-They
-They do
promote the commercials
products
through
people
-Dont
(networking)
believe
immediatel - Its good
y on the
advertisem
ents
because
some of
them have
false claims

Advertis

-Semina
attende
network
compan

-Dealers
network
compan

-Its good

-Its goo

-They use
influential
people in their
advertisements
such as famous
celebrities and
etc. to
encourage
people to buy

-Its effe

-I dont believe
in their
124

Therapeutic
Claim na label?)

commercials
-It was just a
pyramid
scheme

7. How do these -It encourages

advertisements people to use the
affect
your products
buying
decisions?
(Paano
nakakaapekto
ang
mga
patalastas na ito
sa pagbili mo ng
ganitong
mga
produkto?)

-testimonies
on
commercial
s
encourages
me to buy

-It encourages
people to use
the products
-Some are not
affected by it
because they
already used
the product
even without
advertisement
being seen.

- It encourages
people to use
the products
because of the
testimonies
they show

-Encour
the peo
use the

-Im fond of it
bec. It gives
solutions to my
problems
-It didnt affect
my buying
decision

8. When did you 2005-2014

started to use
products
with
No
Approved
Therapeutic
Claim
label?
(Kailan
mo
sinimulan
ang
paggamit ng mga
produktong may
No
Approved
Therapeutic
Claim label?)

Participants
started
using the
products on
the range of
7 years- 20
years ago.

Participants
started using
the products
on the range
of 5 months- 2
years ago.

Participants
started using
the products on
the range of 5
months- 2
years ago.

Particip
started
the prod
the rang
months
years ag

9. Where did - Drug Stores

you
buy
the
products? (Saan -Dealers of a

-Drugstores

-Drugstores

-Drugstores

-Drug S

-On the

-Dealers of a

-On the main

-Malls (S

125

mo nabibili itong
mga produktong
ito?)

networking
company

main outlet
of the
suppliers

networking
company
-On the main
outlet of the
suppliers

10. How often

do you use the
products?
(Gaano
kadalas
mong ginagamit
ang
mga
poduktong ito?)

-Daily

11. What are

your
other
practices
(eg.
Exercise,
diet
etc.) aside from
taking
No
Approved
Therapeutic
Claim products
to improve your
health
condition?(Ano
pa iyong mga
paraan o gawain
bukod
sa
paggamit ng mga
produktong may
No
Approved
Therapeutic
Claims
label
para
mapabuti
ang
iyong
kalusugan?)

outlet of the
suppliers
(novaliches,
ortigas

-Daily

-Daily

-Daily
-Depends on
the budget

-Exercising

-Exercising

-some only
use the
products
when they are
not feeling
well.
-Proper diet

-Proper diet

-Proper diet

-some only use

the products
when they are
not feeling well.

-Taking
medicines

Ever-Go

-On the
outlet o
supplier
(Makati
ortigas,
Muntinl
-Daily

-Exercising

-Exercis

-Proper diet

-Proper

-Taking other
vitamins

-Taking
vitamin

126

11. What are

your
other
practices
(eg.
Exercise,
diet
etc.) aside from
taking
No
Approved
Therapeutic
Claim products
to improve your
health
condition?(Ano
pa iyong mga
paraan o gawain
bukod
sa
paggamit ng mga
produktong may
No
Approved
Therapeutic
Claims
label
para
mapabuti
ang
iyong
kalusugan?)

-Exercising

-Exercising

-Proper diet

-Proper diet

12. What are

the effects of
these products
to you and what
are
your
experiences
while using this
product?
(Ano
ang
nagging
epekto
ng
produktong ito sa
iyo at ano-ano
iyong mga naging
karanasan
sa
paggamit
ng
ganitong

-Normalizes my
blood pressure

-Proper diet

-Exercising

-Exercis

-Proper diet

-Proper

-Taking other
vitamins

-Taking
vitamin

-It boost my
immune
system

-My health
condition have
been improved

-I became
active and
healthy

-If I didnt use

the product I
became
constipated

-When I
take the
product
became
again

-Taking
medicines

-Stabilize uric
acid
-Lost numbness
on my hands and
feet
-Having a normal
bowel movement
-I feel better and
energetic

-It feels
okay, but it
has side
effects.
-My disease
is cured by
this product
-Its not
effective

-I experience
cleansing
through
vomiting
crystals that
looks like a
phlegm.

-It feel like I just

wasted money
because the
product was not
effective

127

produkto?)
13. In what way
does
the
product/s affect
your
lifestyle?
(Sa
paanong
paraan
naapektuhan ng
mga produktong
ito
ang
iyong
pamumuhay?)

-I feel better
thats why it
boost my
confidence and
become lively.
-It helps me to
achieve a
healthy living in
a cheapest way

-it helps me
to achieve a
healthy
living in a
cheapest
way

-It helps
prevent
diseases
-I became
active and
productive.

-It only
increases my
expenses
because the
supplements
are very
expensive.
-It
doesnt
affect me in
any way

128

-it didn
my lifes

-the pro
are exp

Most of the participants are aware with the products labeled No

Approved Therapeutic Claims, they become familiar with it through T.V
commercials and they usually encounter these products at the mall.
Most of the participants perception and or ideas correspond with the
real meaning of the label No Approved Therapeutic Claims, however some
of them are not confident or sure about their answers. Data also shows that
some participants misunderstood the said disclaimer, and few of them are
using the product even if they dont have any idea regarding the label.
Advertisements of these products affect the buying decision of the
participants, companies that are engage in manufacturing and or selling
these kinds products features testimonies of the users on their T.V
commercials that greatly attract the target market. Based on the interview it
also shows that pyramiding (networking) companies a great part in
advertising the products which affects the buying decisions of the
participants , most of them bought the products from drugstores, a dealer
which is a part of a networking company, and they also bought it after
attending the seminars conducted by the said company.
Most of the participants show high frequency of usage of the products
because they used the products regularly for a long time, it was supported
by the demographic profile of the participants which shows that they already
used the products for years and most of them continuously take these
products until now.
Most of the participants experience positive effects in their health
condition while using the products, they say that it cured their diseases and
improved their health; however some of them claimed that it only provides a
temporary healing and has a side effect. Some of them said that these
products are not effective at all. In terms of the effects of the products on
their lives, some participants said that through these products, they achieve
a healthy living in the cheapest way, and they also generated income with
these products because they also becomes dealers. However, some of them
still found the products expensive, and some of them didnt affect their lives
in any way.

129

And also the researchers noticed that even if they know the real meaning of
the No Approved Therapeutic Claim label they still use the product as a drug
substitute

130

CHAPTER V:
RECOMMENDATIONS
1. As part of selling, advertisements were used in promoting the products.
Food supplements advertisements commonly show testimonies regarding the
effectiveness and other attracting details about the product for them to
make a sale.
But we noticed that some of these advertisements contain false claims such
as claiming that their products can cure specific diseases such as cancer,
hypertension, diabetes and many more; but these products are not allowed
because food/dietary supplements are not scientifically proven to treat
diseases.
The said activities obviously violates the Consumer Protection Act (Book 2,
Article 5, Section 2a) which states that: No claim in advertisements,
promotion and sponsorship, and other marketing activities shall be made
other than those contained in the approved label or packaging of the health
product, or as duly approved by FDA;
The researchers recommend that CFDR (under FDA) must pre-screen the
advertisements before submitting to Advertisement Standard Council (ASC),
to protect the consumers from the dissemination of false information.
FDA should have a strict regulation on the limitations of the food
supplements before you make advertisement to prevent misconception
about what the product. The ff. are the misconceptions encountered:

The illegal use of logo is proliferated in advertisements of No

Approved Therapeutic Claim products.
The use of false claims in advertisements about the effectiveness of
the products.
The use of testimonies to mislead the people about the effect of the
product to attract more consumers.

Any person, association, partnership or corporation who shall violate any of

the provisions of Articles 110 to 115 shall, upon conviction, be subject to a
fine of not less than Five Hundred Pesos (P500.00) but not more than Five
thousand pesos (P5, 000.00) or an imprisonment of not less than one (1)
month but not more than (6) months or both upon the discretion of the court(
131

Article 123; a). The said amount is too small for big businesses, for the DTI
and/or DOH, to increase the responsibility and penalties of those who violate.

Food/Dietary supplements are widely offered in the market, some of them

are not legally registered. We can see No Approved Therapeutic Claim
labelled products that are FDA approved which leaves confusion to the users
and most of the time can deceive the users. There are also cases that these
kinds of products were not absolutely registered to FDA. They do the same
activities like what registered company does, and the consumers have no
idea regarding this. According to article v. Sec. 2.a. unregistered products
are not allowed to be advertised. FDA is the agency responsible in
registration of such products and also has the power to regulate it, but
despite of the presence of these law and agency, manufacturer can still
manage to offer their product in dishonest way.
For the protection of the consumers against unregistered food supplements,
the FDA could create a standard mark to determine the legitimacy of the
product may be in any form, text, symbols etc., that can be easily
understand by the consumer. They should also specify if the registered
product is appoved as food o dugs. To avoid ambiguity.
Users of No Approved Therapeutic Claim products fail to understand the
meaning of the disclaimer. The FDA, they could create new label that is easy
to understand, much better if it is in Filipino language. This is to give the
consumers the right to be informed.
The following are the suggested label:

Ang produktong ito ay hindi gamot sa anumang uri ng sakit

Food Supplements
Dont take it as a drug substitute

Under Article 112 of Consumer Act:

a) No claim in the advertisement may be made which is not contained in the
label or approved by the concerned department;

132

APPENDICES

133

APPENDICE A:
BIBLIOGRAPHY

134

BOOKS
Foreign
1. Autio, Brown, Frazier,Garrity, Nunn,Cheng, Nowakowski. (1993). The
New prescription drug reference guide (p. 7,22). United states of
america: Publications international
2. Beers, Fletcher, Jones, & Porter. (2003). Merck Manual of Medical
Information. United states of america: Merck and Co Inc.
3. Brown, J. (2005). Nutrition Now (5th ed., pp. 24-3,24-5,24-6).
4. Craig, C., & Stitzel, R. (1990). Modern Pharmacology (3rd ed., p. 3).
United states of america: Craig and Stitzel.
5. Creighton. (1975). Health education encounter. Sydney: The Jacaranda
Press
6. Edmunds, M. (2009). Introduction to clinical pharmacology (p.
20,56,58,59). Singapore: Elsevier Inc.
7. Gauwitz, D. (2011). Administering medications.
8. Hamilton, Whitney, & Sizer. (n.d.). Nutrition concepts and
controversies (4th ed., p. 344,372,373,379,).
9. Halligan, P., & Alyward, M. (n.d.). The Power of Belief: Psychosocial
Influences on Illness, disability, and medicine. United states of america:
Oxford University Press.
10.
Karch, A., Williams, L., & Wilkins. (n.d.). Focus on Nursing
Pharmacology (4th ed.).
11.
Ksir, Hart, Ray, C. (2006). Drugs, society and human behavior.
New York: McGraw Hill Companies.
12.
Merki. (1996). Teen Health. United states of america: Visual
Education Corporation.
13.
Prentice, W. (2009). Get Fit, Stay Fit (5th ed., p. 211, 212,214).
New york: McGraw-Hill
14.
Robinson III, J., & McCormick, D. (2005). Essentials of Health and
Wellness. United states of america: Thomson Learning.
15.
Roizen, M., & Mehmet, C. (2006). YOU The Smart Patient.
16.
Steroids Supplements Body Building (p. 64). (1998). Cyrus
Publishing.
135

17.
Thompson, Manore, M., & Vaughan, L. (n.d.). The Science of
Nutrition (p. 7)
18.
Trease, & Evans. (2002). Pharmacognosy (p. 499,450). Elvisier
Inc.
19.
Williams, S. (2005). Essentials of Health Services (3rd ed., p.
127,128). United states of america: Thopmphson pelmer Learning.

Local
1. Naciano, H. (2010). Sales Promotion Principles and Best Procedures.
Pasig city, Philippines: Anvil Publishing.
2. Perez, Luna, Tomas, Clemente Ed.D. (2005) MAPEH IV (p.31). Quezon
City, Philippines: St. Bernadette Publications, Inc.
Journals
1. Firenzouli, & Gori. (2007). Evidence Based Complementary and
Alternative Medicine. Herbal Medicine Today:Clinical and Research
Issues, 4, 37-40.
2. Rose, J., Geers, A., Fowler, S., & Rasinski, H. (2014). Choice Making,
Expectations, and Treatment Positivity. Journal of Behavioral Decision
Making, 27(1), 1-9.

136

APPENDICE B:
LIST OF
PARTICIPANTS

137

Natividad Borbon
#10 Kagitingan St. Batasan Hills, Quezon City
09201327159

Purisima Patriarca
#19 Antillery Rd. Brgy. Holy Spirit, Quezon City
09217863003

Gina De Celis
#30 San Simon Brgy. Holy Spirit, Quezon City
09283866592

Silverio Rivera Jr.

#74 Saint Catherine St. Brgy. Holy Spirit, Quezon City
427-2548

Gisela Echano
#84 Samonte Interior Brgy. Holy Spirit, Diliman, Quezon City
09206467983

Ellen De Castro
#21 Samonte St. Brgy. Holy Spirit, Diliman, Quezon City

Feliciano Moncog
#325 Sta. Catalina Brgy. Holy Spirit, Quezon City
09279957564

Reynaldo Pascual
#30 BF Road Brgy. Holy Spirit, Quezon City
09474006837

Jean Morados
#2538 San Pedro St. Brgy. Commonwealth, Quezon City
09397817903

Irma Nava
#252 Kasunduan Extension, Commonwealth, Quezon City
09079664889

Nenita Marquez
#287 Don Fabian St. Brgy. Commonwealth, Quezon City

138

Imelda Japones
#300 Ecols St. Brgy. Commonwealth, Quezon City
09296071422

Elizabeth Sevilla
#688 Grape St. Brgy. Commonwealth, Quezon City
09323347251

Maricor Marquez
#14 Riverside St. Unit 4, Commonwealth, Quezon City
09195237601

Amelia de Torres
Dirhan St. North Fairview, Quezon City
Amelia.abes@yahoo.com

Marilyn Alon
Drachma St. North Fairview, Quezon City

Maria Grelyn Taloma

#84 Regalado Ave. West Fairview, Quezon City
709-1669

Vilma Abilong
#32 Yakal Sapamanai, Quezon City
09336262793

Teresita David
#53 Regalado Extension Fairview Park, Quezon City
264-3221

Eriberta Seguirel
#74 Kalayaan B. Batasan Hills, Quezon City
09091270430

Gloria Remedillo
#74 Kalayaan B. Batasan Hills, Quezon City

Marcela Haboc
B15 Lot23 Sugartowne Subd. Batasan Hills, Quezon City
263-2081 / 09299569478

Florante Andas
139

Blk16 Lot15 Sugartowne Subd. Batasan Hills, Quezon City

09198296086

Norma Rolida
Ally Tree Lower Everlasting, Payatas A, Quezon City

Melanie Luzentales
#004 Palmera St. Lower Everlasting Payatas, Quezon City
09078947590

Antonia Bello
Phase3 Blk7 Payatas, Quezon City
09324747630

Hanita Sanaco
#032 Lower Everlasting Payatas A. Quezon City

Reynaldo Bravo
Lot7 Blk18 Donya Nicasia Subd. Quezon City

Gina Baseirto
5 Jasmin St. Payatas A, Quezon City

Rosalina Gonzales
#40B Mapangakit St. Pinyahan, Quezon City
09466232254

Pearlita Antiquen
Blk8 Lot3 Area 1 Sammar St. Luzon Ave. Old Balara, Quezon City
09435246082

Alicia Fampo
#94 Macopa St. Purok 2 Luzon Ave. Culiat, Quezon City

Marconi Belarmino
Blk8 Lot3 Area 1 Sammar Luzon Ave. Old Balara, Quezon City
994-8560

Rodolfo Reyes
#33C Aurigue Drive Tandang Sora, Quezon City
09108756252 / 09982067064

Zenaida Valique
#38 Villarca Proj. 8, Quezon City
140

09215901701

Luzviminda Bonon
#251 Calderon St. Old Balara, Quezon City
09155345712

Lorna Marcos
#254 San Rafael St. Old Balara, Quezon City

Andy Sitjar
Zone 1 #11 Visayan Hills, Old Balara, Quezon City
09087664559

Nora Caldito
#036 Pugong Ginto Brgy. Santa Monica, Novaliches, Quezon City
09289658554

Teresita Caldito
Pugong Ginto Santa Monica, NOvaliches, Quezon City
09073913719

Alice Reas
2016 Sitio San Roque, Sangandaan, Quezon City
09425830580

Nemesia Sillezesa
2016-45 Sitio San Roque, Sangandaan, Quezon City
09067137330

Zabaria Fe
#14 Woodpecker St. Zabarte Subd. Brgy. Kaligayahan, Quezon City
09109385530

141

APPENDICE C:
142

LETTERS

Republic of the Philippines

Polytechnic University of the Philippines

QUEZON CITY CAMPUS

Don Fabian St, Commonwealth Avenue, Quezon City

January 15, 2015

Barangay HOLY SPIRIT
Barangay Captain FELICITO A. VALMOCINA
Faustino St., cor. Isadora St.
430-8723
Dear Cap. Valmocina;
The Bachelor of Science in Business Administration Major in Marketing
Management Third Year students (BSBA MM 3-1) is conducting a research
study entitled: DRUG SUBSTITUTE: THE RISK OF THE NO APPROVED
143

THERAPEUTIC CLAIM DRUGS IN THE MARKETas part of their subject

requirement in Thesis Writing (MARK 4113).
Our students have chosen your barangay as proponent of their study. In this
regard, may we ask your permission to allow our students conduct interview
and disseminate survey questionnaires to their respondents to complete
their study?
Their paper will be presented before panel of experts and industry
practitioners for further review and evaluation slated on March 7, 2015. We
would like to take this opportunity also to invite you or your representativeto
be with us as our guest panelist during their final oral defense? A copy of
their finished research output shall be provided to your organization upon
completion of their study.
We thank you for your unwavering support to our students and cooperation
in this endeavor.
Respectfully yours,
Asst. Prof. ZANDRO T. ESTELLA
Research Adviser
Noted by:
Prof. PASCUALITO B. GATAN
Director

Republic of the Philippines

Polytechnic University of the Philippines

QUEZON CITY CAMPUS

Don Fabian St, Commonwealth Avenue, Quezon City

January 15, 2015

Barangay BATASAN HILLS
Barangay Captain JOHN M. ABAD
Saret St., Sitio Talanay
474-6645
Dear Cap. Abad;
The Bachelor of Science in Business Administration Major in Marketing
Management Third Year students (BSBA MM 3-1) is conducting a research
144

study entitled: DRUG SUBSTITUTE: THE RISK OF THE NO APPROVED

THERAPEUTIC CLAIM DRUGS IN THE MARKETas part of their subject
requirement in Thesis Writing (MARK 4113).
Our students have chosen your barangay as proponent of their study. In this
regard, may we ask your permission to allow our students conduct interview
and disseminate survey questionnaires to their respondents to complete
their study?
Their paper will be presented before panel of experts and industry
practitioners for further review and evaluation slated on March 7, 2015. We
would like to take this opportunity also to invite you or your representativeto
be with us as our guest panelist during their final oral defense? A copy of
their finished research output shall be provided to your organization upon
completion of their study.
We thank you for your unwavering support to our students and cooperation
in this endeavor.
Respectfully yours,
Asst. Prof. ZANDRO T. ESTELLA
Research Adviser
Noted by:
Prof. PASCUALITO B. GATAN
Director
Republic of the Philippines
Polytechnic University of the Philippines

QUEZON CITY CAMPUS

Don Fabian St, Commonwealth Avenue, Quezon City

January 15, 2015

Barangay COMMONWEALTH
Barangay Captain MANUEL A. CO
Commonwealth Ave., cor. Katuparan St.
427-9210

Dear Cap. Co;

145

The Bachelor of Science in Business Administration Major in Marketing

Management Third Year students (BSBA MM 3-1) is conducting a research
study entitled: DRUG SUBSTITUTE: THE RISK OF THE NO APPROVED
THERAPEUTIC CLAIM DRUGS IN THE MARKETas part of their subject
requirement in Thesis Writing (MARK 4113).
Our students have chosen your barangay as proponent of their study. In this
regard, may we ask your permission to allow our students conduct interview
and disseminate survey questionnaires to their respondents to complete
their study?
Their paper will be presented before panel of experts and industry
practitioners for further review and evaluation slated on March 7, 2015. We
would like to take this opportunity also to invite you or your representativeto
be with us as our guest panelist during their final oral defense? A copy of
their finished research output shall be provided to your organization upon
completion of their study.
We thank you for your unwavering support to our students and cooperation
in this endeavor.
Respectfully yours,
Asst. Prof. ZANDRO T. ESTELLA
Research Adviser
Noted by:
Prof. PASCUALITO B. GATAN
Director
Republic of the Philippines
Polytechnic University of the Philippines

QUEZON CITY CAMPUS

Don Fabian St, Commonwealth Avenue, Quezon City
February 23, 2015
Dr. Lulu Santiago
Director
Center for Drug Regulation and Research
Food and Drug Administration

146

Civic Drive, Filinvest Corporate City

Alabang, Muntinlupa
Dear Dr. Santiago
The Bachelor of Science in Business Administration Major in Marketing students will
have an Oral Research Paper Presentation slated on Saturday, March 7, 2015 from
9:00 am 5:00 pm at the PUP Quezon City Learning Resource Center, PUP Quezon City
Campus, Don Fabian St. Commonwealth Avenue, Quezon City. The activity is part of
their subject requirement in Thesis Writing (MARK 4113).
We have invited panel of experts coming from the academe and business industries to
be with us to help evaluate the research papers prepared by our students.
In this regard, may request to have an interview with you to share the result of our
study prior the scheduled oral defense and solicit your opinion to improve our
recommendations at your convenient time?
We are hoping for your favorable response to our request. Thank you very much for
your unwavering support to this undertaking.
Respectfully,

Asst. Prof. Zandro T. Estella, MBA

Subject Adviser and
Chief, Center for Extension Management Services
Research and Extension Management Office
Noted by:

Prof. Pascualito B. Gatan

Director

147

APPENDICE D:
MATERIALS

Republic of the Philippines

Polytechnic University of the Philippines

QUEZON CITY CAMPUS

Don Fabian St, Commonwealth Avenue, Quezon City

Demographic Profile Of The Participants

Name: _____________________________________________________
148

Address:____________________________________________________
Contact no.: _______________________
Age: _____________
Gender: ___Male ____ Female
Civil Status: ___single ___married ___widowed
Employment Status: ____Employed ___ Unemployed ___Self-employed
Medical Condition: _____________________________________________
What particular product do you use?______________________________
How long have you been using the products?________________
Do you use the products regularly? ____yes ____no

Informed Consent

I, (name)_______________________________, ________, (age), and a

resident

of

________________________________________________________________________
___________________after having been explained of the purpose of the
149

study and my rights as a respondent do hereby agree to participate in

the study from ___________ to _________ (period of start and end of the
project).
I am aware that I have the right to answer those that I know and
like and to refuse to answer those I dont know and dislike, and to
terminate my participation anytime I want.
I am also assured of anonymity of my identity, protection of my
welfare and benefits should theres any as a result of this research
undertaking.
Done this ________ 2014 at ____________, Philippines.
(Signature)
(Name)

150

APPENDICE E:
TIMETABLE

TIMETABLE

June
-

Creation of Research Proposals

Approval of Research Proposal (Wattpad)

July
151

Construction of Chapter 1
Presentation of Chapter 1
Changing of Title/Topic ( Safe Consumers: The Risk of taking No
Approved Therapeutic Claim Drugs in the Market)
Construction of Chapter 1
Presentation of Chapter 1

August
-

Construction of Chapter 2
Gathering of all Literatures and Studies

September
-

Revision of Chapter 2
Changing of Title (Drug Substitute: The Risk of taking No Approve
Therapeutic Claim Drugs in the Market)
Construction of Chapter 3 and Questionnaires

October
-

First Mock Defense

December
-

Try Out for Finding Participants

Reconstruction of Questionnaires

January
-

Changing of Title (The Lived Experience of the Users of the No

Approved Therapeutic Claim Products)
Interviewing Participants (K.I, F.G.D, and One on One)

February
-

Analyzing and Creation of Chapter 4

Creation of Chapter 5
2nd Mock Defense
Revision of Chapter 4 and 5
3rd Mock Defense
Revision of whole paper

March
-

Final Defense
Final Revisions
152

Copyright
HardBound

153

APPENDICE F:
CURICCULUM
VITAE

154