GOAL vs.

OBJECTIVE
What Is a Goal?
A goal is a broad statement of what you wish to accomplish. Goals are broad,
general, intangible, and abstract. A goal is really about the final impact or outcome
that you wish to bring about.
Example:
"Decrease the degree of malnutrition among young children in the southwest region
of Baltimore."
What Is an Objective?
A goal is only as good as the objectives that go with it. The objective represents a
step toward accomplishing a goal.
In contrast to the goal, an objective is narrow, precise, tangible, concrete, and can
be measured.
Specific
Measurable
Attainable
Realistic
Time-bound.
Example:
"By the end of year one, provide 125 mothers in the southwest area of Baltimore
with a 2-hour training program that will provide health and nutrition information."

THE GOAL OF A PROPOSAL

The general purpose of any proposal is to persuade the readers to do
something, whether it is to persuade a potential customer to purchase goods and/or
services, or to persuade your employer to fund a project or to implement a program
that you would like to launch.
Any proposal offers a plan to fill a need, and your reader will evaluate your
plan according to how well your written presentation answers questions about
WHAT you are proposing, HOW you plan to do it, WHEN you plan to do it, and HOW
MUCH it is going to cost.
Proposals are informative and persuasive writing because they attempt to
educate the reader and to convince that reader to do something. The goal of the
writer is not only to persuade the reader to do what is being requested, but also to
make the reader believe that the solution is practical and appropriate.