Final - 16th June Hand Book 2013-16 TY

Symbiosis International University
(Established under Section 3 of the UGC Act 1956, vide notification No.F.9.
12/2001-U.3 of the Government of India)
Accredited by NAAC with A Grade
Symbiosis Centre for Management Studies

SCMS PUNE
Offers
Foster
sustainable
environmenta
l
attitude.
Embracin
g
Diversity
An Expansive
Educational
Experience
What
Students
Need
Preparation for
Leadership
Challenging
and
Innovativ
e
Teaching
Opportunities for
Community
Engagement
STUDENT HANDBOOK (2013-2016)

Bachelor of Business Administration
TY BBA
(Batch 2013-2016)
2015-16
SCMS - P
INDEX
CONTENT
PAGE No.
List of Holidays
Academic Calendar
Vision and Mission
Objectives
Programme Structure
Course Content
Code of Conduct
Page | 2
2015-16
SCMS - P
LIST OF HOLIDAYS
2015-2016
Date
Day
On account of
18.07.2015
15.08.2015
Saturday
Saturday
Ramzan-ID
Independence Day
29.08.2015
Saturday
Raksha Bandhan
17.09.2015
Thursday
Ganesh Chaturthi
02.10.2015
Friday
22.10.2015
Thursday
Mahatma Gandhi
Jayanti
Dussehera
09.11.2015
to
13.11.2015
25.12.2015
Monday
to
Friday
Friday
Deepawali
01.01.2016
Friday
New Year
15.01.2016
Friday
Makarsankranti
26.01.2016
Tuesday
Republic Day
Christmas
Page | 3
2015-16
SCMS - P
Faculty of Management
Symbiosis Centre for Management Studies, Pune
Academic Calendar 2015-16
Day
Date
Monday
June 1, 2015
Monday to
Saturday
Saturday
Monday
Wednesday
Saturday
June 22 29,
2015
June 27, 2015
June 29, 2015
July 1, 2015
July 4, 2015
Sunday
July 12, 2015
Monday
Wednesday
Wednesday Thursday
Tuesday
Thursday
Thursday
Friday
Friday
Saturday
Friday
Monday
July 13 29, 2015
Monday Friday
Friday
Friday
Friday
Saturday
August 3 8, 2015
Saturday
Monday Monday
Monday
Monday
Monday to
Friday
Tuesday
Saturday
Thursday
Monday
Monday
Saturday
Monday
Tuesday
Friday
August 15, 2015

August 17 - 31,
2015
August 17 - 31,
2015
August 24 28,
2015
September 1 5,
2015
September 10 14,
2015
September 14 19,
2015
September 14 29,
2015
September 25,
2015
September 30 October 16, 2015
October 16, 2015
October 17 - 29,
2015
October 19, 2015 to
Oct 30, 2015
October 29
Wednesday
Friday
Friday
Saturday
Thursday
Monday
Thursday
Event
Commencement of Semester (II & III
year)
Orientation of FY students
Blood Donation for SY & TY students
Classes Commence for FY students
Open House for SY & TY students
Continuous Evaluation Test 1 SY

& TY
Foundation day of SCMS Pune, Conc
lave
Internal Backlog Semester IV & I
July 15 16, 2015
Youth Activism Day Club Events
July 21 30, 2015
TY Corporate/Industry Internship Viva
July 30 August
14, 2015
July 31,2015
August 1 - 14, 2015
August 3, 2015
August 7, 2015
August 7 - 14, 2015
Examination Schedule
Internal Backlog Semester V & II

Blood Donation
Industry Visits SY
Conoscenza (Intellectual Festival of
SCMS Pune)
TY & SY Health Check up
Open House for FY students
Continuous Evaluation Test 1 - FY
August 8, 2015
Continuous Evaluation Test 2 SY

& TY
Independence Day
Industry Visits - TY
Internal Backlog Semester VI & III
FY Health Check up
Preplacement Training for TY students
Hindi Saptaah (Teaching Hindi to
Foreign National Students)
External Backlog Exams
Semester IV + Semester II
Last Teaching Day for SY & TY
students
External Exam Fresh Semester III
+ backlog
Last Teaching Day for FY students
External Exam Fresh Semester V +
backlog
Commencement of Semester IV
External Exam Fresh
Page | 4
2015-16
Saturday
November 7, 2015
Monday
Friday
Monday
November 9
November 13, 2015
November 16, 2015
Monday
Friday
Wednesday
Thursday
November 23, 2015

December 4, 2015
Dec 9, 2015
December 10, 2015
Saturday
Friday
Thursday
Saturday
Monday Wednesday
Saturday
Wednesday Sunday
Thursday Saturday
Tuesday
Friday
Saturday
Monday Saturday
Monday
Monday
Thursday
Friday
Saturday
Saturday
Saturday
Monday
Saturday
Friday
Saturday
Thursday
Thursday
Monday
Saturday
December 12, 2015

December 18 24,
2015
December 26, 2015
December 28, 2015
January 20, 2016
January 9, 2016
Jan 20-24, 2016
January 21
February 13, 2016
January 26, 2016
January 29, 2016
February 6, 2016
February 8 13,
2016
February 15 29,
2016
Feb 18-Feb 19 2016
February 27, 2016
March 19, 2016
March 26, 2016
February 29
March 12, 2016
March 14 - 26,
2016
March 28 April 9,
2016
April 11 April 30,
2016
SCMS - P
Semester I + backlog & Semester
VI backlogs
Diwali Vacations
Commencement of Semester VI and
Sem IV post diwali
Commencement of Semester II
Alumni Meet
Open House Session
International Human Rights Day
Symposia
Continuous Evaluation Test 1 - SY
Continuous Evaluation Test 1 - TY
Internal Backlog Semester VI & III
Continuous Evaluation Test 2 - SY
Sympulse
Internal Backlog Semester IV & I
Republic Day
Last Teaching Day for SY
Continuous Evaluation Test 2 - TY
Internal Backlog Semester V & II
International Conference
Last Teaching Day for SY IV Sem
Last Teaching Day for TY VI Sem
Last Teaching Day for FY II Sem
Internal Backlog Sem.II,III and V
External Exams
Semester IV Fresh + Backlogs
Semester VI Fresh exam+
backlog Exam
Semester II Fresh Exam + backlog
All dates are tentative indications and are subject to change with or without prior notice
Community work and Guest Lectures will be a regular activity for which attendance is
compulsory. The schedule for the same will be notified as required.
Page | 5
2015-16
SCMS - P
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES - PUNE
Our Vision
SCMS Pune aspires to be a globally respected management institute that provides holistic
education and fosters research.
Our Mission
To provide an environment that:
1.
Challenges the mind through sound academics
2.
Nurtures creativity and encourages innovation
3.
Fosters a spirit of scientific inquiry
4.
Emphasizes on inculcation of values
5.
Cultivates a sensitive outlook towards the socially disadvantaged groups
6.
promotes sustainable initiatives and environment consciousness
7.
Facilitates industry-institute interface
8.
Promotes global exposure through international collaborations
9.
Advocates an inclusive culture that respects and embraces diversity.
encourages wellness through sports thus transforming them into socially responsible
global citizens.
Objectives of the Centre
To build the department as a center of excellence for imparting high quality management
education at the undergraduate level, thus empowering the students for an early entry into the
corporate world.
To make education accessible to students across borders of religion, geography, caste or

gender.
To provide an environment that facilitates all-round development of the student personality.
To foster thinking minds that are sensitive to societal needs and issues thus making them
good human beings and responsible members of society.
To contribute to the creation of knowledge by encouraging faculty to engage in research.
To stimulate in students an interest in research and initiate them into research methodologies.
Page | 6
2015-16
SCMS - P
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE

BACHELOR OF BUSINESS ADMINISTRATION
PROGRAM STRUCTURE 201316
1.
OBJECTIVE
The objective of imparting instruction for this course is

to groom the students with comprehensive inputs &
develop an all-round personality that would enable the
students to take up the challenges of the professional
environment and also become responsible citizens of
our society
2.
DURATION
Three Years Full Time
3.
INTAKE
240 Students
4.
RESERVATION
I. Within the sanctioned intake:

a) Scheduled Caste 15%
b) Scheduled Tribe 7.5%
c) Differently abled 3%
d) Wards of Serving/Retired Defence Personnel-5%
II. Over and above the sanctioned intake:
a) Kashmiri Migrants: 2 Seats
b) International Students:15%
5.
ELIGIBILITY
Passed Std. XII or equivalent course of any recognized

Board of India or abroad with 50% marks (45% for SC
and ST candidates)
6.
SELECTION
PROCEDURE
1. Symbiosis Entrance Test (SET)

2. Group Exercise and Personal Interaction (for
shortlisted candidates based on SET)
7.
MEDIUM OF
INSTRUCTION
English
8.
PROGRAM PATTERN
Semester Pattern - 6 Semesters
9.
COURSES AND
SPECIALIZATIONS
As per Annexure A
Human Resource Management
Marketing Management
International Business
Accounting and Finance
Environment Management
Entrepreneurship
Page | 7
2015-16
SCMS - P
10.
FEE
Rs. 1, 78,500 p.a.
11.
ASSESSMENT
All internal courses will have 100% component as

internal evaluation at the institute level. All external
courses will have 40% internal component and 60%
external component [University] examination.
12.
STANDARD OF
PASSING
The assessment of students for each examination is

done, based on relative performance. Maximum Grade
Point (GP) is 4.000 corresponding to A+. For all
courses, a student is required to pass both internal and
external examination separately with a minimum Gr
ade Point of 2.000
corresponding to Grade
D.
Students securing less than 40% absolute marks in
each head of passing will be declared FAIL. The
University awards a degree to the student who has
achieved a minimum CGPA of 2.000 out of maximum
of 4.000 for the program.
13.
AWARD OF DEGREE
Bachelor of Business Administration will be

awarded at the end of semester VI examination by
taking into consideration the performance of all
semester examinations after obtaining minimum 2.000
CGPA out of 4.000.
Page | 8
2015-16
SCMS - P
Annexure A
Semester I
Course
Code
020621101
020621102
020621103
020621104
020621105
020621106
020621107
020621108
Title of the Course
Credits
Internal
Marks
40%
External
Marks
60%
Total
Marks
40
60
100
40
60
100
40
60
100
20
30
50
40
60
100
20
30
50
40
60
100
40
60
100
28
280
420
700
External Courses
A. Core Courses
Business Studies
Basics of
Accounting(Financial
and Cost Accounting)
Micro Economics
Business English and
Principles of
Communication
Business Mathematics
and Statistics
Business Ethics and
Corporate Governance
Business
Entrepreneurship
Computer Applications
in Business
Total
Semester II
Course
Code
020621201
020621202
020621203
020621204
020621205
020621206
020621207
020621208
Title of the Course

A. Core Courses
Management
Accounting
Macro Economics
Environmental
Studies
Organizational
Behaviour
Quantitative
Techniques
Marketing
Management
Business Laws
Total
*Integrated Disaster
Management
Credits
Internal
Marks
40%
External
Marks
60%
Total
Marks
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
28
280
420
700
400
400
For students under Global Immersion Programme

020621209 Global Immersion
16
Programme
Page | 9
2015-16
SCMS - P
Semester III
Course Code
020621301
020621302(HR)
020621303(HR)
020621304(M)
020621305(M)
020621306(IB)
020621307(IB)
020621308(AF)
020621309(AF)
020621310(EM)
020621311(EM)
020621312(E)
020621313(E)
020621314(HR)
020621315(HR)
Title of the Course

A. Core Courses
Fundamentals of Human
Resource Management
B. Stream wise
Elective Courses
Human Resource
Management
Management
Competencies and
Career Development
Cross Cultural
Management
Marketing
Management
Consumer Behaviour
and CRM
Product Management
International
Business
Indian Economy
Banking and Financial
Institutions
Accounting and
Finance
Accounting Standards
Accounting for
Partnership
Environment
Management
Introduction to
sustainable development
Challenges in
environmental issues
in 21st century
Entrepreneurship
MSME and Family
Managed Business
Creativity and
Innovation
C. Stream wise
Compulsory
Specialization
Courses
Human Resource
Management
Industrial psychology
Emotional Intelligence
Credits
Internal
Marks
40%
External
Marks
60%
Total
Marks
40
60
100
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
3
3
30
30
45
45
75
75
Page | 10
2015-16
020621316(M)
020621317(M)
020621318(IB)
020621319(IB)
020621320(AF)
020621321(AF)
020621322(EM)
020621323(EM)
020621324(E)
020621325(E)
020621326
SCMS - P
and Leadership for Team
Building
Marketing
Management
Marketing Research and
Methodologies
Services Marketing
International
Business
Exim Policy &
Procedures
International Finance
Accounting and
Finance
Financial Management I
Company Law
Environment
Management
Fundamental principles
of environment
management
Environmental
protection laws and
policies
Entrepreneurship
Entrepreneurial Process
Entrepreneurship
Development and
Structural Support
Internal Course
Internship with Industry
Total
30
45
75
30
45
75
30
45
75
30
45
75
3
3
30
30
45
45
75
75
30
45
75
30
45
75
30
45
75
30
45
75
2
24
50
270
330
50
600
At the end of Semester III a student has to complete 6 elective courses which can be
chosen across specializations, in addition to the core courses for general BBA.
Student has to complete 2 compulsory specialization course and 4 elective courses in
addition to the core courses for single specialization.
For Dual specialization the student has to complete 2 compulsory specialization courses
from each of the chosen specializations and the other 2 electives should necessarily be
from either of the two specializations.
Students have to take Service Learning project of 30 hrs (02 credits) during this
semester which will be completed by semester IV.
Page | 11
2015-16
SCMS - P
#For students under exchange programme

Fundamentals of
020621327 Human Resource
4
Management
Business
020621328 Environment A
4
Global Approach
020621329
Quality Management
100
100
100
100
100
100
Financial
75
3
75
Management I
# 100% internal courses have been created to accommodate students who
had come for exchange program and could not take up external examinations.
020621330
Page | 12
2015-16
SCMS - P
Semester IV
Course Code
Title of the Course

A.
Core Courses
Credits Internal External Total

Marks
Marks
Marks
40%
60%
020621401
Business Environment
A Global Approach
B. No Stream wise
Elective Courses
C. Stream wise
Compulsory
Specialization
Courses
Human Resource
Management
020621402(HR) Human Resource
Planning
Marketing
Management
020621403(M) Brand Management
020621404(IB)
020621405(AF)
International
Business
International
Economics
Accounting and
Finance
Corporate
Restructuring
Environment
Management
020621406(EM) Projects
40
60
100
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
Entrepreneurship
020621407(E)
Marketing Strategies
3
30
45
75
for Entrepreneurs
D. Compulsory Courses-12 Credits from Service Learning, Liberal Arts,
Inter Institute Courses and Skill Development
020621408
Service Learning
100
100
2
2
2
2
and
2
50
50
50
50
50
50
50
50
50
50
Liberal Arts
Part I-Choose any one from 409 to 412
020621409
French
020621410
Spanish
020621411
German
020621412
Chinese
Part II-Choose any one from 413 to 417
020621413
Intellectual Property
Rights & Cyber Law
Page | 13
2015-16
SCMS - P
020621414
Creative Writing
50
50
020621415
Carbon Foot Printing
50
50
Rhetorical and Critical

Writing Workshops
The Heart of Haiku
50
50
50
50
50
50
50
50
50
50
50
50
020621416
020621417
Cyber Crime and

Information
2
Technology Law
International
020621419
2
Relations
020621420
Political Science
2
Application of
020621421
2
Laws in the 21st
Century
Inter Institute Courses (Choose any one)
020621418
020621422
Accessory Design
50
50
020621423
Calligraphy
50
50
020621424
Fashion Appreciation
50
50
020621425
Fashion Choreography
50
50
020621426
Jewelry Design
50
50
Product Packaging
Design
Sketching and
Drawing
Socio-Cultural Studies
50
50
50
50
50
50
50
50
50
50
020621432
Culture and
Communication
Introduction to Logical
and Philosophical
Analysis
Photography (Theory)
50
50
020621433
Business Laws
50
50
020621434
Human Rights
50
50
020621435
Cyber Laws
50
50
Rights
Gender Justice
50
50
50
50
50
50
50
50
020621427
020621428
020621429
020621430
020621431
020621436
020621437
Skill Development (Choose any one)

Career and Leadership
020621438
Development
Entrepreneurship Skill
020621439
Development
Page | 14
2015-16
020621440
020621441
020621442
020621443
SCMS - P
Communication and
Soft Skill
Development
Quality Assurance Six Sigma
Sports Management
Global Immersion
Program
Total
50
50
50
50
50
50
12
300
300
22
400
150
550
For International Students under Exchange Programme

Internal
Course Code
Title of the Course
Credits
Marks
Current Trends in
020621444
4
100
Management
Case Studies in
020621445
Human Resource
3
75
Management
Strategies for Global
020621446
3
75
Marketing
Public Relations and
020621447
3
75
Advertising
International
020621448
Relations and
3
75
Strategy
International
020621449
3
75
Commercial Laws
Business Planning and
020621450
3
75
Project Management
Marketing in the new
020621451
3
75
Age
External
Marks
Total
Marks
100
75
75
75
75
75
75
75
Student has to complete 2 compulsory specialization courses from any specialization

for general BBA in addition to the core course.
Student has to complete 1 compulsory specialization course in one particular
specialization and 1 elective course from across the specialization during this semester
for attaining single specialization.
For Dual specialization the student has to complete 1 compulsory specialization course
from each specialization.
Student going for Global Immersion Programme (GIP) will get the benefit of credit
transfer towards the 12 floating credits.
Students not going for GIP will have to earn 12 credits through Service Learning,
Liberal Arts, Inter Institute Courses and Skill Development during this semester.
Page | 15
2015-16
SCMS - P
Semester V
Course Code
020621501
020621502
020621503(HR)
020621504(M)
020621505(IB)
020621506(AF)
020621507(EM)
020621508(E)
020621509(HR)
020621510(HR)
020621511(M)
020621512(M)
Title of the Course

A. Core Courses
Quality Management
Research
Methodology and
research paper
writing
B. Stream wise
Elective Courses
Human Resource
Management
HRD Instruments
Marketing
Management
Integrated Marketing
Communication
International
Business
International
Entrepreneurship
Accounting and
Finance
Special Accounts I
Environment
Management
Wildlife conservation
and management
Entrepreneurship
Social and Corporate
Entrepreneurship
C. Stream wise
Compulsory
Specialization
Courses
Human Resource
Management
Training and
Development
Labour Laws and
Industrial Relations
Marketing
Management
Sales and Distribution
Management
Marketing through
Cases
International
Business
Credits Internal External

Marks
Marks
40%
60%
4
40
60
Total
Marks
100
40
60
100
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
Page | 16
2015-16
SCMS - P
020621513(IB)
020621514(IB)
Indias Foreign Trade

International
Commercial Laws
Accounting and
Finance
020621515(AF) Financial
Management II
020621516(AF) Auditing
Environment
Management
020621517(EM) Environment Impact
Assessment
020621518(EM) Environment Risk
Management
Entrepreneurship
020621519(E)
Regulatory
framework for
entrepreneurs
020621520(E)
Group
Entrepreneurship and
Self Help Groups
Internal Course
Internship with
020621521
Corporate
Total
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
50
50
25
280
345
625
Student has to complete 5 elective courses from any specialization in addition to the
core courses, for general BBA.
Student has to complete 2 compulsory specialization courses in one particular
specialization, 1 elective course from the same specialization and 2 elective courses
across any specialization; in addition to the core courses for single specialization
from each of the chosen specializations and 1 elective course has to be necessarily
from either of the two chosen specializations.
Page | 17
2015-16
SCMS - P
Semester VI
Course Code
Title of the Course
A. Core Courses
Management
020621601
Information Systems
Current Trends in
020621602
Management
B. Stream wise
Elective Courses
Human Resource
Management
Compensation
020621603(HR)
Management
Case Studies in
020621604(HR) Human Resource
Management
Marketing
Management
Strategies for Global
020621605(M)
Marketing
Public Relations and
020621606(M)
Advertising
International
Business
020621607(IB) International
Relations and
Strategy
020621608(IB) Public Finance
Credits Internal External Total

Marks
Marks
Marks
40%
60%
4
40
60
100
4
40
60
100
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
Accounting and
Finance
020621609(AF)
Special Accounts II
020621610(AF)
Indirect tax
Environment
Management
020621611(EM) Environmental
Pollution
020621612(EM) Advanced
Investigative
Technologies in
Natural Resources
Entrepreneurship
020621613(E)
020621614(E)
Technological
Entrepreneurship
Risk Management in
Entrepreneurship
C. Stream wise Compulsory Specialization Courses
Page | 18
2015-16
SCMS - P
Human Resource
Management
020621615(HR) Organizational
Development and
Change Management
020621616(HR) Performance
Management
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
30
45
75
Environment
Management
020621623(EM) Projects - I
30
45
75
020621624(EM) Projects II
30
45
75
30
45
75
30
45
75
23
230
345
575
020621621(AF)
Marketing
Management
Marketing Research
Project
Marketing in the New
Age
International
Business
International
Marketing for Global
Business
International Trade
Operations and
Logistics
Accounting and
Finance
Corporate Accounting
020621622(AF)
Direct tax
020621617(M)
020621618(M)
020621619(IB)
020621620(IB)
Entrepreneurship
020621625(E)
020621626(E)
Funding for
entrepreneurs
Business Planning &
Project Management
Total
Student has to complete 5 elective courses from any specialization in addition to the
core courses, for general BBA.
Student has to complete 2 compulsory specialization courses in one particular
specialization, 1 elective course from the same specialization and 2 elective courses
across any specialization; in addition to the core courses for single specialization
from each of the chosen specializations and 1 elective course has to be necessarily
from either of the two chosen specializations.
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2015-16
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Summary
Semester
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Total
Internal Credits
02
12
02
16
External Credits
28
28
22
10
23
23
134
Total Credits
28
28
24
22
25
23
150
Total Marks
700
700
600
550
625
575
3750
*Integrated Disaster Management is mandatory for the award of degree.

Guidelines:
1. A student is required to complete 150 credits for a Bachelors degree.
2. Each Core Course is for 4 credits and each Elective Course is for 3 credits.
3. All Core Courses are compulsory whereas the student has to choose Elective
Courses from Semester III.
4. An Elective Course will be offered subject to enrollment of a minimum of 25
students.
5. At the end of the third year, the student would have gained 92 credits from 24
core courses and 4 credits from Internships in NGO and Industry/Corporate
Sector in Semester II and Semester IV respectively and 54 credits from 18
Elective Courses.
6. A student would be awarded a BBA degree in a particular Specialization if he
has gained at least 27credits in one stream. (i.e. 9 of the 18 elective courses
must be of one particular specialization. Seven courses out of 9 of these would
be compulsory specialization courses from Semester III to Semester VI).
7. To be eligible for Dual Specialization a student would be required to have 9
Elective Courses each from the two different specializations (which will
make 18 Elective Courses to be chosen from two specializations for dual
specialization).
8. All students are required to do courses under floating credits (12 credits) spread
across semester II to semester IV.
9. A student may choose not to specialize in any particular stream and may gain
credits randomly across the streams. In such a case he would be awarded a
BBA degree (without any specialization).
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SCMS - P
SEMESTER - V
CORE COURSES - 4 Credits
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COURSE CONTENT
SEMESTER V
Type: Core Course

Course Code:
020621501
Course Name: Quality Management
Objective of the course: To Familiarize the students to the Philosophy and
Role of TQM in Revitalizing the Organisation.
To Enable them to Acquire Requisite Diagnostic Skills and understand the
Use of the Tools of TQM
Unit Contents
I
A brief history of quality movement, old and New Definitions of3
quality, product quality, quality in-services.
II
III
IV
Hours
Concepts of Total Quality (TQ) & TQM-TQ and Traditional 5

Management Practices, Kaizen and Principle of Continuous
improvement, Benchmarking & Quality circles
Approaches to Total Quality
Total Quality as performance excellence
The Deming Management Philosophy
- Profound knowledge
- Demings 14 points for Management
The Juran Philosophy
The Crosby Philosophy
The Feigenbaum Philosophy
The Walter Shewhart Philosophy
10
Frameworks for Quality and Performance Excellence
ISO 9000 Series of Standards

QS-9000
The Deming Prize
The Malcolm Baldrige Award
V
Total Quality Tools & Statistical Thinking

QFD, Concurrent Engineering,
Tools for continuous Improvement
Tools for Data Collection and Analysis
Deming Cycle
Statistical Thinking, Measurement of Process capability
10
VI
Reengineering
Process Centering, The Triumph of Process, Process Design, Process
Re design,Process Improvement, Readiness for Reengineering SelfDiagnostic Test
10
VII
Japanese Quality Philosophies and Techniques

TPS (Toyota Production System) Philosophy
TPS Practices & Tools
VIII Six Sigma
7 hrs
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Overview of Six Sigma
Shainin DOE
Benefits of Six Sigma
Books Recommended:
1. Evans & Dean -Total Quality:
2. Michael Hammer - Beyond Reengineering
3. H. Thomas Johmson & Broms- Profit Beyond Measure:
4. Keki Bhote- The Power of Ultimate Six Sigma
5. Anand Sharma -Perfect Engine
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Semester V
Type: Core Course
Course
Code:020621502
Course Name: Research Methodology and Research Paper Writing
Objective of the course: This course is designed to equip the students with
fundamental concepts of business research and statistical techniques for
data analysis. At the end of the semester, they are required to submit a
research paper in any of the areas of business management like marketing,
human resource, finance, advertising which gives them hands on
experience of doing research and understanding its applicability in the real
business world.
Unit
Contents
Hours
Introduction to Research Methodology

Meaning and significance of research
Objective of research
Motivation in research
Steps in research process
Basic concepts in research: Problem, hypothesis,
Variables
Types of research: exploratory, descriptive, causal,
quantitative vs qualitative, experimental, co relational
,ex post facto, survey, longitudinal, cross-sectional.
07
II
Research Design
08
Meaning of research design

Need for research design
Features of a good design
Different research designs
III
Sampling Design
IV
Steps in sampling design

Characteristics of a good sample design
Different types of sampling
Probability sampling
Non-probability sampling
Methods of Data Collection
07
15
Primary Data
Secondary Data
Collection of data through:
a. Questionnaire
b. Interview Schedule
Difference between questionnaire & interview
schedule
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Case Study Method
V
VI
Statistical Tools for Data Analysis

Correlation: Introduction, Methods of studying
correlation, Scatter diagram method, Karl Pearsons
coefficient of correlation (covariance method), Rank
correlation method.
Linear Regression Analysis: Introduction, Linear and non
linear Regression, Lines of Regression, Coefficients of
regression, To find the mean values from the two lines of
regression, To find the Regression Coefficient and
correlation coefficient from the two lines of regression,
standard error of an estimate, Correlation analysis vs.
Regression analysis.
Introduction to parametric and Non parametric statistics
Chi- Square Test, T test
Hypothesis testing-level of significance
Report Writing
Meaning of interpretation
Graphical representation of data.
Significance of report writing
Layout of research report
20
03
**Every student has to take up a research topic of his/her choice and write a research
paper. This research paper will be internally assessed.
Recommended Books:
1. Bhandarkar, D.L.;Wilkinson, T.S.,Laldas, D.K., Methodology and techniques
rd
of social research Himalaya Publishing House,23 reprint, Mumbai 2009
2. Donald R. Cooper;Pamela S. Schindler, Business research methods Tata McGraw - Hill
th
Publishing Co.Ltd ,9 edition, New Delhi 2006.

3. Kothari C.R, Research Methodology ; Methods & Techniques New Age
International ( P ) Limited,2nd edition, New Delhi,2006.
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SEMESTER V
STREAM WISE ELECTIVE COURSES
HUMAN RESOURCE MANAGEMENT
(3 CREDITS)
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Semester V
Type: Elective Course
Course Code: 020621503(HR)
Course Name: HRD Instruments
Objective of the course:
The objective of the Human Resource Development Course is to provide the students
with a clear understanding of the concepts, processes, practices and strategies that form
the basis of successful HRD in organizations. The course is intended to facilitate the
development of knowledge and skills that HRD specialists need in performing their
strategic role. The course strives to facilitate the understanding of how concepts and
theories can be put into practice in a variety of organizations. The content of the course
is also designed to familiarize students with the role of line managers and HR
specialists in HRD.
Unit
Contents
Hours
I
Evolution & Concept of HRD
10
Concept
Role of HRD Professionals
HRD climate & its elements
HRD Matrix, HRD Function
HRD Process,
Role of line Managers & supervisors in HRD . Training Vs HRD
II
Assessing HRD needs
10
Task analysis, persons Analysis, Organizational analyses, Assessing
HRD needs, HRD process models, , HRD intervention.
III
Comprehensive analysis of HRD instruments07
Team Building, Process Consultation, Grid Training, Sensitivity
Training, Transaction Analysis, Assessment Centres, management
Games
IV
Organizational Culture & HRD
08
Work force diversity & HRD, Labour Market changes, adapting
demographic changes & gender issues , HRD practices in
manufacturing and services sector
V
Psychometric Tests
10
ASUFA , MBTI, BIG FIVE, JOHARI Window
Recommended Books:
1. Pareek & TV Rao Designing & Managing HR System Oxford IBH
2. Rao, Verma, Khandelwal and Abraham (ed)- Alternative Approaches and Strategies of
human Resource Development, Rawat Publication.
3. Kohli and Goutam (ed)- HRD and Planning Process in India, Vikash Publishing.
4. Pareek. U- Training Instruments in HRD and OD, TMH.
5. Biswanath Ghosh , HRD & Mgt, Vikash .
6. Srinivas R. Kandula Strategic Human Resource Development, PHI .
7. Mangaraj, S.-Human Resource Development Practices, Himalaya Publishing.
8. Sheikh Human Resource Development and management , S.Chand
9. Werner, Human Resource Development.
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SCMS - P
MARKETING
MANAGEMENT
(3 CREDITS)
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Semester V
Type: Elective
Course Code: 020621504 (M)
Course Name: Integrated Marketing Communication
Objective of the course: To understand how Integrated
Marketing
Communication supports marketing in the promotion of ideas, goods, or
services. To ensure that students understand the role played by the IMC
function in the creation of Brands. To acquaint students with message
strategy, design and execution, promotional analysis, planning and media.
At the end of the course the student should be able to write a research
paper.
Unit
Contents
Hours
I
II
III
IV
An Introduction to IMC
Understand the role of Integrated Marketing
Communications as a support to the marketing
function
IMC as an Integral Part of Marketing Strategy
IMC SITUATIONAL ANALYSIS
Understanding Consumer Behaviour
Understanding the Communications Process
Structure of the Advertising & Promotions World
ADVERTISING
The Advertising Spiral as a Management decision
tool and the understanding the relationship of the
advertising spiral and the birth of branding
Advertising Strategy
Finding the Big Idea
Creative Execution in Advertising
Creative Execution and Design in Print
Creative Execution on Television
Creative Execution Online
OTHER PROMOTION TOOLS
Sales Promotion
Direct Marketing
Public Relations, Publicity and Corporate
Advertising
Unconventional Promotional Media (includes mobile
advertising)
3
10
18
12
Recommended Books:
1. Advertisement And Promotions: An IMC Perspective, Tata McGraw Hill, 2008.
2. Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) By
Kenneth E. Clow & Donald E. Baack, Prentice Hall India, 2008.
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SCMS - P
INTERNATIONAL
BUSINESS
(3 CREDITS)
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Semester V
Type: Elective
Course Code: 020621505(IB)
Course Name: International Entrepreneurship
Objective of the course: To get the students acquainted with the basics of
International Entrepreneurship including domestic and global prospects of
Entrepreneurship
Unit
Contents
Hours
I
II
III
IV
Importance of International Entrepreneurship

a) Introduction
b) International v/s Domestic Entrepreneurship
c) Traits of an International Entrepreneur
d) Importance of Global business
- Role of WTO and Trade-in-services
Globalization and International Environment
a) Strategic effects of going global
b) Strategic Issues
c) Opportunities and Barriers to International Trade
d) Important Considerations
- Letter of Credit
- Currency Fluctuations
Cultures and International Entrepreneurship
a) Nature of Culture
b) Seven Culture determinants
c) Cultural Dimensions and Leadership
10
Developing the global business plan

a) Purpose of a global business plan
b) Aspects of a global business plan
c) Opportunity analyses plan
d) Dos and Donts of the global business plan
Selecting International Business opportunity
a) Foreign Market Selection model
b) Developing foreign market indicators
c) Primary Versus Secondary foreign market data
d) Competitive positioning
e) Sources of country market data
10
10
10
Recommended Books:
Robert D Hisrich, International Entrepreneurship starting developing and managing a global
venture,
SAGE Publications, 2009
Dean A. Shepherd, Jerome A. Katz, International Entrepreneurship, Emrald Group Publishing,
2005A. Coskun Samli, International Entrepreneurship: Innovative Solutions for a Fragile Planet,
Springer, 2009
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SCMS - P
ACCOUNTING AND
FINANCE
(3 CREDITS)
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2015-16
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Semester V

Course Code: 020621506(AF)
Course Name: Special Accounts I
To acquaint the students with the maintenance of records under special accounts.
Unit
Contents
Hours
I
Single Entry System
10
Meaning of the term single entry, Manner of ascertaining
missing information, ascertainment of net profit by net worth
method and conversion method.
II
III
IV
Financial Statements of Non Profit Organization

Understanding peculiar features of non profit organization,
Distinction between income and expenditure account and
receipt and payments account, Preparation of financial
statements of non profit organization (all types), Treatment of
general and special funds.
Royalty
Royalty accounts-Meaning-Minimum rent-Short workingRecovery-Special circumstances-Adjustment of minimum rent
in the event of strike and lockouts-Government subsidy incase
of strike or lock outs- Journal entries in the books of lessor and
lessee-Preparation of Minimum rent-Short working-Royalty
accounts.(Excluding sublease)
Investment Accounts
Preparation of investment accounting for purchase and sale of
investments, Receipt of interest and dividend, Treatment of
right and bonus shares, (Equity Investment), splitting up of
price paid or received into capital and revenue for ex-interest
and cum-interest.
10
15
10
Recommended Books:
1. Advanced accounting : Dr Ashok Sehgal and Deepak Sehgal
2. Advanced Accountancy : R.L Gupta & Radhaswamy
3. Introduction to Accountancy : S.N Maheshwari
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ENVIRONMENT
MANAGEMENT
(3 CREDITS)
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Semester V
Type: Elective
Course Code: 020621507(EM)
Course Name: WILDLIFE CONSERVATION AND MANAGEMENT
Objective of the course: Students will understand importance of forests and
wildlife as Resource . Students will be also sensitized about man and
wildlife co-relationship and its conservation. Students will also know how
various government and non government organizations manage various
aspects of forest and what is the significance of various wildlife products.
Unit
Contents
Hours
Natural Resource Conservation
15
II
Introduction to forestry and natural resources, conservation and

sustainable development. Concept of forest and wildlife
management. principles of forest management, wildlife as natural
resources. Conservation movement in India, socio-economic.
National and International conservation bodies. Natural resource
economics: environment and economics, over-exploitation of
natural resources, cost and benefits of biodiversity conservation.
Values of biodiversity and conservation ethics, losses and threats
to biodiversity. Local and regional extinctions, problem of
climate change.
Capture and handling of wild animals
15
III
Capture and handling of animals - purpose, restraint

techniques, different capture methods and animal barriers.
Drug immobilization - drug delivery equipment and
accessories. Immobilization drugs - action, dosage,
response and side effects, safety measures, complications.
Handling and transport of wild animals, identification by
natural marking, individual damage; managing problem
animals using passive marking collars and tags.
Breeding and Wildlife Utilisation
Captive breeding and Propagation: Founder
population,
rehabilitation, education, utilization, gene banks, Ex-situ and insitu linkages, conservation breeding Management Plans,
Significance of scientific institutions and NGOs in Conservation
Breeding Programme. Principles: understanding biological
requirements of species.
Wildlife Utilisation: Consumptive
and Non-consumptive
utilization, their economic benefit. Controlled off-take from wild
population. Use of wildlife products, Wildlife Tourism and its
significance.
15
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Books Recommended
1. The Conservation Handbook: Research, Management and Policy by
Sutherland
William J.
2. Managing Habitats for Conservation by William J. Sutherland

3. Lowland grassland and heathland habitats by Elizabeth Anne Clewett Price
4.
Restoring Wildlife: Ecological Concepts and Practical Applications by Michael L.

Morrison
5.
Wildlife and Society: The Science of Human Dimensions by Jerry J. Vaske, Perry J.
Brown, Michael J. Manfredo, Daniel J. Decker and Esther A. Duke
6.
Ecosystem Management: Applications for Sustainable Forest & Wildlife Resources by

Mark S. Boyce, Alan H
7. Resolving human-wildlife conflicts: The science of wildlife damage management by

Michael R. Conover
8. Wildlife production systems: economic utilisation of wild ungulates By Robert J. Hudson et
al
9. Concepts in wildlife management By B B Hosetti
10. Economics for the wilds: wildlife, wildlands, diversity and development By Timothy M.
Swanson
11. Wildlife resources: a global account of economic use By Harald H. Roth, Gnter Merz
12. Wildlife production systems: economic utilisation of wild ungulates By Robert J.
Hudson et al
13. People And Wildlife: Conflict Or Co-existence? By Rosie Woodroffe, Simon J.
Thirgood & Alan Rabinowitz
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SCMS - P
ENTREPRENEURSHIP
3 Credits
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2015-16
SCMS - P
Semester V
Course Code: 020621508(E)
Course Name: Social and Corporate Entrepreneurship
To get the student acquainted with the basics of corporate entrepreneurship including corporate
venturing and give an insight into the tools to foster corporate entrepreneurship in practice.
Unit
Contents
Hours
I
II
III
IV
Introduction to Corporate Entrepreneurship

Meaning and Benefits of Corporate Entrepreneurship
Corporate Executive
The corporate philosophy (bigger is better or small is beautiful)
Role of Women Entrepreneurs
Challenges of business creation for the corporate executive
Concept of Social Entrepreneurship
Meaning of Social Entrepreneurship
Social Justice and Social Entrepreneurship Is it contradictory?
Social Innovation
Qualities of a good social entrepreneur
The Conceptual Framework, Social Values and Strategies for
Change
Meaning and importance of social values
Models of Social Enterprise
Profit generator model
Trade-off model
lock-step model
Strategies for social change
Foundation for Social Entrepreneurship
Cultural mode of Social Enterprises
Growth and performance of Social Enterprises
Study of a few social projects undertaken
Assessments Environmental Impact of social projects
Management of Social Enterprises
Promises and perils of Social Enterprises
10
15
15
Recommended Books:
Manuel London and Richard G. Morfopoulos, Social Entrepreneurship: How to Start Successful
Corporate Social Responsibility and Community-Based Initiatives for Advocacy and Change,
Routledge, 2009
David Bornstein, Susan Davis, Social Entrepreneurship: what everyone needs to know, Oxford
University Press, 2010
Alex Nicholls, Social Entrepreneurship: New models of sustainable Social Change, Oxford
University Press, 2006
Arthur C Brooks, Social Entrepreneurship: A Modern Approach to Social Value Creation, Pearson
Prentice Hall, 2008
Dr. Ashok Kumar & Dr. Hari Haran, Corporate Entrepreneurship: strategic imperative for growth,
The ICFAI University Press, 1st Edition 2006
Mr. Vijay Sathe, Corporate Entrepreneurship: Top Managers and New Business Creation, The
Cambridge University Press, 2003
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SCMS - P
Michael H Morris, Donald F Kuratko, Corporate Entrepreneurship: Entrepreneurial Development
within Organizations, Harcourt College Publishers, 2002.
Michael H Morris, Donald F Kuratko, Jeffrey G Covin, Corporate Entrepreneurship and
Innovation, Cengage South-Western, 2010
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SCMS - P
C. Stream wise Compulsory

Specialization Courses
3 Credits
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2015-16
SCMS - P
Human Resource
Management
(3 Credits)
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2015-16
SCMS - P
Semester V
Course Code:
020621509(HR)
Course Name: Training and Development.
Objective of the course: The objectives of this paper is to develop an understanding of
plan and implement training activities in an organization, to develop basic skills for
designing and conducting the training programme with an application of consideration
that underline the management of training function in an organization.
Unit
Contents
Hours
An Overview of Training & Learning

10
Concepts of Training, The New dimensions of Training Repositioning training, Assumptions about Training Two alternative
sets, Objectives of Training , Learning environment, Relevance of
learning principles in improving training design , Cross cultural
training in Global perspective .
10
II
Training Needs Analysis
Definition and purposes of needs Assessment
Process of need assessment
Components of needs assessment: Person Analysis, Task Analysis,
Organization Analysis
10
III
Training Design & Delivery and Techniques
Designing Training Programmes
Methods of training
Designing and Implementing training programmes,
Executive Development
Transfer of training
IV
Evaluation of Training & Development
10
Training Evaluation-Kirkpatrick Model.
Evaluating effectiveness of Training and Development
Evaluation Criteria
V
5
Comparisons of Training practices in organizations.(Project)
Recommended Books:
1. Lynton, Rolf P & & Pareek Udai Training for Organisational Transformation (Part I
The New Training for Development), Sage Publication.
2. Dolan, L. Simon and Schuler S. Randal Human Resource Mgt. Melson, Canada.
3. The ASTD Handbook of Training Design and Delivery, Tata McGraw-Hill.
4. Bernadin, John Human Resource Mgt TMH
5. Gomez Mejia Managing Human Resources Pearson education.
6. R.K.Sahu, Training for Development, Excel Books.
7. Lynton R. Pareek. Training for Development 2nd Edn. Vistor Publications.
8. Pareek Training for HRD and OB Noe, Raymond. A Employee Training and
Development, TMH
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2015-16
SCMS - P
Semester V
Type: Compulsory Elective Course
Course Name: Labour Laws and Industrial Relations
Objective of the Course:
This subject is designed to help students in various issues related to employment related
legislations in our country
Unit
I
II
III
Contents
Nature of Industrial Relations
Concept of Industrial Relations- Industrial Unrest- Industrial
Peace Industrial Democracy- Collective Bargaining-Need and
Scope- types of bargaining
Industrial Disputes Act, 1947- Definition of Industrial DisputeLockout-Layoff-Strike and its types -Retrenchment- Unfair
labour practice-Methods for settlement of industrial disputeaward- settlement.
Trade Union- Definitions-Objects- Trade Union Movement in
India, Problems,
Labour Welfare and Social Security
Nature and Scope of labour welfare- Factories Act, 1948
Definitions, Provisions relating Health, Welfare and SafetyDuties of a Labour Welfare Officer
Social Security
Meaning of Social Security and Social Security in India
The Employees State insurance Act, 1948
The Workmens Compensation Act, 1923
The Maternity Benefits Act, 1961
Profit sharing &
Retirement Benefits
Concept of profit sharing benefits & limitations, Payment of
Bonus Act, 1965- Objectives, Applicability-Eligibility Allocable surplus-available surplus-set on and set off of allocable
surplus
Retirement Benefits
The Payment of Gratuity Act, 1972
Employees Provident Fund Act, 1952
Hours
15
15
15
Students need to be learning relevant case laws regarding the legislations

Recommended Books:
1. Personnel Management and Industrial Relations- BP Singh and TN Chhabra
2. Industrial Relations Arun Monappa
3. Personnel Management Arun Monappa
4. Industrial Law P.L.Malik
5. Elements of Mercantile Law N.D.Kapoor
6. Legal Aspects of Business-RSN Pillai & Bagavati S Chand
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2015-16
SCMS - P
MARKETING
MANAGEMENT
(3 Credits)
Page | 44
2015-16
SCMS - P
Semester V
Type: Compulsory Elective
Course Name: Sales and Distribution Management
Objective of the course: To familiarize the students with the basic concepts of
Sale and Distribution Management as understood in the Indian and international
context and to relate the concepts to real life situations through Case discussions.
Unit
Contents
Hours
I
Introduction to Sales and Distribution
4
Management
To understand the evolution, nature and importance
of sales management
To know the role and skills of modern sales
managers
To understand the types of sales managers, sales as
a career, and women in sales
To learn about the sales management objectives,
strategies and tactics
To discuss the emerging trends in sales management
To understand the relationship between sales
management and distribution management
II
Personal Selling: Preparation and Process
5
III
IV
To understand the psychology of selling, buying

decision process, and buying situations
To know the importance of effective communication
skills, sales, knowledge, and Sales related marketing
policies
To understand in details the steps involved in the
personal selling process
To learn about negotiation with customers and the
difference between transaction selling and
relationship selling
Management of Sales Territories and Quotas
5
To understand the concept and reasons for
establishing sales territories
To learn the procedure for designing sales
territories, and for assigning salespeople to territories,
including use of information technology
To know the management of territorial coverage,
which includes routing, scheduling, and time
management
To understand objectives and types of sales quotas
To learn the methods of setting sales quotas, and
some of the insights into setting and administration of
sales quotas
Organising and Staffing the Sales force
5
To understand the basic concepts of sales
organization and the basic types of sales organization
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2015-16
SCMS - P
VI
VII
VIII
structures
To know the specialization in the sales
organizations and separate organization structures for
major accounts
To determine the size of the sales force by using the
various methods
To understand the major stages of sales force
staffing process, including planning ,recruiting ,
selecting ,hiring ,socialization and assimilation
To realize the importance of the various steps
involved in the planning, recruiting and selection
stages
Training, Motivating, Compensating, and Leading
the Sales force
To understand the sales training process, including
assessing needs, designing, executing, evaluating and
reinforcing
To learn what is motivation, theories of motivation,
and tools of motivation used in the motivational mix
To know the objectives of compensation plan and
how to design an effective compensation plan
To understand views on sales leadership, including
leadership styles and skills, and supervisory methods
used for interactive with salespeople
Distribution Management and Marketing Mix
To understand the role of distribution management
in the marketing mix
To understand why distribution channels are
required at all
To study how distribution channels add value to the
marketing mix
To a brief introduction to distribution channel
strategy
To get an overview of distribution channel members
To understand the different levels of intensity in the
distribution effort
Marketing Channels
To understand the concept of channel flows
To understand the relationship of channel flows to
service level
To understand what channel systems are expected to
deliver
To know about prominent marketing and channel
systems
Channel Institutions Retailing
To understand what retailing is all about
To visit the global retail scene and trends
To visit the Indian retail scene and trends
To understand about trade and retail formats
To understand the types of retailers
To get a glimpse of retail management strategies
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2015-16
SCMS - P
IX
To look briefly at retail operation

Channel Institutions Wholesaling
To understand the functions of a wholesaler
To under the various classes of wholesalers
To understand the benefits and limitations of
wholesaling
To understand about one type of wholesaler-the
distributor, in more detail
To understand the trends in wholesaling practices
Recommended Books:
1. Sales and Distribution Management: Text and Cases by Krishna K Havaldar, Alliance
Business Academy, Bangalore and Vasant M Cavale, Management Consultant,
Bangalore, Tata McGraw Hill publication, 2007.
2. Sales Management: Decision Strategy and Cases, 5/e, by Richard R Still, Cundiff W
Edward, Govoni A P Norman, Published by Pearson, 2007.
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2015-16
SCMS - P
Semester V
Type: Elective
Course Name: Marketing through Cases
Objective of the course: To provide a platform for students to apply
concepts in marketing to established brands through case analysis and
marketing roles simulation.
Unit
Contents
Hours
I
Introduction to case Methodology:
8
Analyzing cases, Analyzing data, Presenting case
analysis, preparing case reports.
Case 1: Introduction through a general and simple
marketing case.
II
Understanding marketing research and its importance 6
in the process of marketing.
Case 2: Case with a focus on variety and quality of
market research methodologies
III
Understanding Segmentation, targeting and
5
Positioning
Case 3: Case with focus on Segmentation Targeting
and positioning of products
IV
Brand Management
5
Case 4: A case with focus on evolution of a brand
over a few years since launch and a current problem
being faced by the brand
V
New Product development
5
Case 5: Case with focus on New product
development strategy of an FMCG company [for
general processes]
VI
Sales and Distribution management
5
Case 6: Case with focus on strength and competitive
advantage provided by Strong distribution channels in
competitive markets
VII
IMC
5
Case 7: Case with focus on integrated marketing
communications. Challenges involved and use of new
media.
VIII
Marketing Strategy: long term planning
6
Case 8: Integrated marketing case on long term
planning of a company with multiple brands across
different verticals.
Recommended Books:
1. Marketing Management: Kotler, Keller, Koshy, Jha, Prentice Hall-Pearson India.
2. Marketing cases: Multiple authors, ICFAI press.
3. Cases in Marketing: Multiple authors, Pearson India.
Page | 48
2015-16
SCMS - P
INTERNATIONAL
BUSINESS
(3 Credits)
Page | 49
2015-16
SCMS - P
Semester V
Course Name: Indias Foreign Trade
The course provides Indias Foreign trade with recent government policies, how government is
balancing the balance of payment with the help of import substitution and export promotion and
managing exchange rate by the RBI. As growing need for Foreign capital is being realized by the
Government and management of external debt is also became prominent. Indian companies are
facing problem at international level like TRIPS, TRIMS and GATS.
Unit
Contents
Hours
I
II
III
IV
Foreign Trade Policy of the Government of India- Pre-independence trade policy,

Pre-reform trade policies, New Trade Policies- 2004-09 and 2009-14.
Indias composition of trade, Trade partners and trade blocs, Indias Balance of
Payments
Import Substitution
Export promotion- need & measures,
Exchange rate management by the RBI
Foreign Capital & Aid - components and need of Foreign Capital
Indian Governments policies towards foreign capital inflows,
Foreign capital inflows since 1991- Foreign Aid to India, External Commercial
Borrowings, Non-Resident Deposits and Indias External Debt.
Controversies in Indias Foreign Trade - Industry, services and opening up of
Indian markets. The WTO & Issues related with trade.
10
15
10
10
Recommended Books:
1. P. Subbarao - International Business
2. Paul R.Krugman, Maurice & Obstfeld - International Economics
3. Black and Sundaram - International Business
4. Roger Bennett - International Business
5. Aswathapa- International Business
6. Jagdish Bhagwati- Articles
7. Mishra and Puri Indian Economy
Page | 50
2015-16
SCMS - P
Semester V
Type: Core Course
Course Code:020621514(IB)
Course Name: International Commercial Laws
The course is designed in order to equip the students with the legal framework of engaging in
business and laws governing business in a trade bloc and other traditional organizations.
Unit
Contents
Hours
I
Enterprises Going Legally Global
10
Legal framework, role & scope of Laws especially in Commercial aspects.
International Court of Justice, Dispute Settlement Bodies of WTO,
Arbitration, Guarantees, Conciliation, Mediation & Quasi-judicial processes
of World Bank.
II
International Business Law
10
Historic perspectives, origins of trade Laws, Codified ethics of trading
Supranational Laws, European Community, West, South-east & Far-east
Asia
Law & regulations promulgated by Trade Blocs & their relevance to
treaties.
III
International Contracts Laws
5
Laws governing International Commercial Processes
Laws of International Contracts, Negotiations & Formations
Typical International Trade Disputes & Settlements.
IV
International Transactions Laws
20
Letters of Credit, DPAs, Revolving credit, 3rd party financing agreements,
NBFCs, Factoring & forfeiting, dual tax avoidance treaties
Laws pertaining to logistics of storage, Declaration of cargo-category,
Inspection, Packaging, Marking & labeling, Multi-modal-transportation,
Warehousing, Transshipment, Insurance
Cyber Laws & media related issues in law.
Regulating imports & exports, Issues of negative-lists, OGL, Defense
procurements.
Recommended Books:
1. International Law for Business- Carolyn Hotchkiss (McGraw Hill)
2. Laws Relating to IPR- Dr. B L Wadehra (Universal Law Publishing)
3. Cyber Laws- Justice Yatindra Singh (universal Law Publication)
Page | 51
2015-16
SCMS - P
ACCOUNTING AND
FINANCE
(3 Credits)
Page | 52
2015-16
SCMS - P
Semester V
Type: Compulsory Specialization Course

Course Name: Financial Management II
To familiarise the students with the tools of decision making under financial management.
Unit
Contents
Hours
I
II
III
Investment Decisions
Capital Expenditure Decisions, Capital Budgeting Purpose,
Process, types of capital investment decisions, capital budgeting
techniques, capital rationing.
Investment Decision Methods- Average Rate of Return(ARR),
Pay back , Internal Rate of Return(IRR), Present Value
Approach.
Management of Working Capital
Nature, Understanding Working Capital Management-its
significance-circular flow concept, factors affecting working
capital requirements, financing of Working Capital.
Cash and Receivables Management
Problems of Managing Cash, Strategies of Cash Management,
Allocation of Funds between Cash and Near Cash assets,
Problems of Receivables Management, its goals, formulating
suitable credit policy, designing collection policies.
15
Dividend Policies:
Optimal Dividend Policy, Variables influencing dividend
policy, types of Dividend Policy, forms of dividend payment.
Implications of Over Capitalisation and Under Capitalisation.
New Financial Instruments:
Floating Rate Bonds, Zero Interest Bonds, Deep Discount
Bonds, Commercial Papers, Participatory Notes.
15
Recommended Books:
1. Financial Management
2. Financial Management
3. Corporate Finance
4. Principles of Financial Management
5. Financial management
15
: Prasanna Chandra
: I.M.Pandey
: S.C.Kuchhal
: S.M.Inamdar
: Khan and Jain
Page | 53
2015-16
SCMS - P
Semester V
Course Name: Auditing
To familiarise the students with the basics of auditing.
Unit
Contents
Introduction, origin of audit and auditing, meaning
I
and definition of Auditing ethical principles and
concept of Auditors independence.
Auditing and Assurance Standards: Overview &
AAS 1- 26
Audit working papers, Audit procedures for obtaining
II
evidence, Audit Sampling- Types of sampling. Test
Checking, Techniques of test checks.
Audit of payments: General observations, wages,
Capital Expenditure, Other payments and expenses,
petty cash payments, Bank Payments, Bank
Reconciliation.
Audit of Receipts- General considerations, Cash
Sales, Receipts from Debtors, Other Receipts.
Audit of Purchases Vouching Cash and Credit
purchases, forward purchases, Purchase Returns,
Advance received from suppliers.
Audit of Sales- Vouching of cash and Credit sales.
Goods on consignments, Sales on approval basis,
Sales under hire purchase agreements. Returnable
containers Various types of allowances given to
customers, sales returns, audit of assets and liabilities
Internal Audit & Internal Control
III
Bank Audit
Audit in EDP environment
Audit of Ltd Companies
Tax Audit
Audit of Insurance Business
Audit Report- Qualifications, Disclaimers, Adverse
opinion, Disclosures, Reports and Certificates.
Hours
15
15
15
Recommended Books:
1. Students Guide to Auditing,Taxmann Publications (P.) Ltd
2. Tandon, Sudarshan & Sundarabahu
3. S Chand & Co .Ltd
Page | 54
2015-16
SCMS - P
ENVIRONMENT
MANAGEMENT
(3 Credits)
Page | 55
2015-16
SCMS - P
Semester V
Type: Stream wise compulsory specialization course
Course Name: Environment Impact Assessment
Objective of the course: To study the possible positive or negative
impact that a proposed project may have on the environment, together
consisting of the environmental, social and economic aspects.
Unit
I
II
III
Contents
Hours
Overview of EIA, Why EIA? Screening Process,

Scoping process, identification of impact, cost benefit
analysis
Mitigation methods Environment Impact
statement, Environment Audit, planning, conduction and
reporting
15
Monitoring, EIA as an EMS tool, EIA and suitability
15
15
Recommended Books:
1
2
3
4
5
6
Environment impact assessment handbook: Barbara corrool and Trevor torpinThomas telfold publication
Introduction to environmental impact assessment By John Glasson, Riki
Therivel, Andrew Chadwick
Environmental Impact Assessment Handbook, Barbara Carroll & Trevor
Turpin - Thomas Telford Publishing
Adapting Buildings and Cities for Climate Change by Sue Roaf - Butterworth
Heinemann
Environmental Impact Assessment for Developing Countries in Asia,Volume 1
Overview
By Bindu N. Lohani, J. Warren Evans, Robert R. Everitt, Harvey Ludwig,
Richard A. , Carpenter and Shih-Liang Tu
Page | 56
2015-16
SCMS - P
Semester V
Course Name: Environment Risk Management
To study the prevention or management of risks to the environment, public health and safety
associated with importing or manufacturing hazardous substances and introducing new
organisms, and their use
Unit
Contents
Hours
Introduction, Definition, development of risk management,
I
15
Risk Prone Sectors, Examples, importance of risk
management in Industries
Risk Analysis of the Projects with respect to Environment
II
15
Issues. Carrying out risk management, Assessment, Risk
Management, Examples
Risk Management as EMS tool, Risk Management as
III
15
strategy methods of risk reduction, case studies, showing
disadvantages due to lack of environmental planning.
Recommended Books:
1. Handbook of Environmental Risk Assessment and Management [Hardcover]
2. Peter P. Calow (Editor)
3. International Environmental Risk Management: ISO 14000 and the Systems Approach, John
Voorhee
4. Community, Environment and Disaster Risk Management ISSN: 2040-7262 Editor: Rajib
Shaw
5. Environmental Risk Management By Paul Pritchard
Page | 57
2015-16
SCMS - P
ENTREPRENEURSHIP
3 Credits
Page | 58
2015-16
SCMS - P
SEMESTER V
Type: Compulsory Elective

Course Name: Regulatory framework for Entrepreneurs
Objective of the course: To acquaint the students with the regulatory frame work
governing entrepreneurship in India.
Contents
Hours
I
Introduction
Different forms of Business organization
- Proprietary, partnership-LLP, Incorporated association
- Types of companies - advantages and disadvantages.
II
Industrial policies fostering entrepreneurship
Deregulation and delicensing
Industrial policy regulation since 1991
III
Laws applicable to Entrepreneurs
Laws for setting up business in Special Economic Zones-An
overview of the-The MSMED ACT,2006
IV
Intellectual property laws for the entrepreneurs
An overview of the laws relating to Patent, Trademark, Design
and Copyright.
IV
Essential Labour laws applicable to entrepreneurs
The Shops and Establishment ACT.
The Factories Act, 1948
The Employee State Insurance Act, 1951
The Workmens compensation Act, 1923
The Payment of gratuity Act, 1972
Recommended Books:
th
Ashok Bagrial, Company Law, Vikas publishing house, 12 Edition, 2005
Misra and Puri, Indian Economy, Himalaya Publishers,2007
N.D.Kapoor, Elements of Mercantile Law, Sultan Chand &Co
05
05
10
10
15
Page | 59
2015-16
SCMS - P
Semester V
Course Code:020621520 (E)
Course Name: Group Entrepreneurship and Self-Help groups
To make the students understand the concept of group Entrepreneurship and what self help group
stands for and the schemes under them
Unit
Contents
Hours
I
15
Group Entrepreneurship
II
Concept, Meaning, Significance of group Entrepreneurship

Individual Versus Group Entrepreneurship
Advantages and Disadvantages of Group Entrepreneurship
Self-Help Groups
15
III
Definition, Meaning, Evolution of Self Help Groups

Nature, scope of BPL, APL
Modus operandi
Schemes and Advantages
15
Advantages, Dos and Donts of Group Entrepreneurship

Dos and Donts of Self-help groups
Schemes of Self-help Groups
Case studies of Self help groups and their contribution to the
society
Recommended Books/Papers:
C.B. Gupta and N.P. Srinivasan, Entrepreneurial Development Text and Cases, Sultan Chand and
Sons, 1992
Piramal Gita, Business Maharajas, Penguin, Illustrated Edition, 1997
Michael v. d Bogaert, Sureswari Prasad Das, Group entrepreneurship with the rural poor, Indian
Social Institute, 1989
Timothy Mason Bates, Government promotion of minority group entrepreneurship: trends and
consequences, University of Wisconsin, Madison, 1974
Page | 60
2015-16
SCMS - P
SEMESTER - VI
CORE COURSES
4 Credits
Page | 61
2015-16
SCMS - P
Semester VI
Type: Core Course
Course Code: 020621601
Course Name: Management Information Systems
Manage and manipulate data (or groups of data) in a fashion that enables good decision
making.
To understand how MIS allows view, analyze, and interpret useful data to set goals and
objectives for business.
Provides a wealth of information to allow management to construct effective plans to meet,
and beat, their competition.
Securing information.
Unit
I
II
III
Contents
Introduction
Introduction to MIS & IS - Data Vs Information, System
elements, Information processing cycle - Contemporary
approaches to IS - Characteristics of good information Sources
and functions of IS - Types of Business Information System
Overview on IS development - ERP and Cloud computing.
IT Infrastructure
Corporate network infrastructure Telecommunication (Types of
Medium, communication and Modulation) Proxy server Linking databases to the Web - Overview on latest wireless
technologies.
Decision Making
Types of decisions, stages, levels and environments Decision
making process - Overview of DM models Modeling decision
situation. Decision making Tools: DSS fundamentals,
components and capabilities - Payoff Matrix, Decision Tree and
Decision Table.
Relational Database Management Systems
Properties of Transaction Normalization (3NF) Basic types of
SQL QueriesTypes of Distributed DBMS 2 Phase commit
Protocol - Data Warehousing: Meaning, Components of DW Architecture Data Mining: OLAP, types of information from
mining and application areas.
IV
Hours
15
15
15
15
Securing Information Systems
Role of computers in crime Types of computer crimes Malicious software - Contemporary Security Challenges and
Vulnerabilities - Electronic Records Management (ERM)
Corporate Firewalls Encryption Cyber Laws (section 72(A),
66(B), Sec. 65, 45(j), etc..)
Page | 62
2015-16
SCMS - P
Books Recommended
1. Management Information Systems, Laudon and Laudon, 7th Edition Pearson Education Asia
2. Management Information Systems, Jawadekar Tata McGraw Hill
3. Management Information Systems, Davis and Olson - Tata McGraw Hill
4. Analysis and Design of Information Systems Rajaraman, Prentice Hall
5. Decision Support Systems and Intelligent Systems, Turban and Aronson
6. Management Information systems, Schulthesis Tata McGraw Hikk
7. Management Information Systems Sadagopan, Prentice Hall
8. Management Information Systems Jayant Oke
Page | 63
2015-16
SCMS - P
Semester VI
Type: Core Course
Course code: 020621602
Course name: Current Trends In Management
An understanding of the creation of inclusive wealth for emerging markets
through The Fortune At The Bottom Of The Pyramid: Eradicating Poverty
Through Profits By C. K. Prahalad
An understanding of the possibilities of a "learning organization" that uses
"systems thinking" as the principle of radical management philosophy.
Unit
Contents
Hours
I
Bottom of the Pyramid:20
Business strategies for the base of the pyramid
An understanding of strategies for emerging markets.
An introduction to the market at the bottom of the
pyramid, and an understanding of how it works for
the market or industry and to relate it to markets are
conversations
Products and Services of bop
The twelve principles of innovation for bottom of the
pyramid markets and how a company makes this
happen
Bop: global opportunity, how to engage bop to global
opportunity? The benefits of operating bop? Can bop
be a source of innovation? How does bop grow in
market? How does bop develop solutions for market?
II
The role of ecosystem to wealth creation:

How is this effective to bop?
Understanding of the market-oriented ecosystem
Building governance capabilities among the poor, the
private-sector in the ecosystem and transforming the
basis for commercial transactions within a developing
economy
15
III
Reducing corruption: transaction governance

capacity, understanding the effects of corruption in
terms of bop concept, difference of corruption and
local practice and the center for good governance
What is social transformation its development and the
role of bop in social transformation.
10
Page | 64
2015-16
SCMS - P
IV
Emergence of Learning and Adaptive

Organizations
Concept of Learning Organisations, Characteristics
and Benefits, Traditional Organisation VS Learning
Organisation.
The laws of the fifth discipline
Building the learning organization through personal
mastery, mental models, shared vision and team
learning.
Learning Disabilities
Knowledge Management, SECI Model, Challenges
associated with Knowledge Management.
15
Reference books:
1. Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits. Wharton School
Publishing, Paperback edition.
2. The Fifth Discipline: The Art & Practice Of The Learning Organization, Publisher:
Doubleday Business; 1st Edition (October 1, 1994)
3. Fifth Discipline Peter Senge (Revised Edition)
4. The Learning Organization Bob Garatt
Page | 65
2015-16
SCMS - P
SEMESTER VI
STREAM WISE ELECTIVE COURSES
HUMAN RESOURCE MANAGEMENT
(3 CREDITS)
Page | 66
2015-16
SCMS - P
Semester VI
Course Name: Compensation Management
The course is assigned broadly to familiarize students with the basic concepts and
techniques of compensation management.
Unit
Contents
Hours
Introduction: Compensation meaning, objectives, nature
I
15
of compensation,
compensation approaches,
compensation- base to pay, legal constraints on pay
systems.
Essentials of Reward Management
An overview of Reward Management: Definition,
Characteristics, Framework, Concepts and Effective
Reward Management
The Reward System : Introduction, Operations,
Components and Implementation
Total Rewards: Introduction, definitions, significance,
Models of Total Reward
Strategic Reward: Definition, Characteristics, Reward
Philosophy, Developing and Implementing Reward
Strategy
International Reward: Introduction, Strategy and
Rewards Expatriates
II
Performance and Reward
15
Financial Reward: Introduction, Importance of pay,
Arguments for and Against financial Rewards, Criteria
for effectiveness
Non Financial Reward: Introduction, Significance,
Types, Intrinsic v/s Extrinsic rewards for individual and
Collective
Contingency Pay Scheme: Performance, Contribution,
Competency and Skill based pay
Team Pay: Definition, Advantages and Disadvantages,
Developing Team Pay System
Recognition Schemes: Introduction, principles, types, and
Designing a recognition Scheme
Broad Banding
Profit Sharing
Variable Pay
The Practice of Reward Management
Developing Reward Systems: The task of developing and
implementing reward systems
Managing Reward System:
Introduction, Rewards
Policies, Conducting Reviews: General and Individual
Evaluating Reward Management: Importance of
Page | 67
2015-16
III
SCMS - P
evaluating reward system, Reward Effectiveness Reviews
Responsibility for Reward: Role of Reward professional,
managers and consultants.
Valuing and Grading Job
Pay Levels: Introduction, determinants of pay, pay levels
within organizations
Market Rate Analysis: Introduction, Concept, Job
Matching, Use of Benchmark Job, Sources of Market
Data, Interpreting and presenting Market Rate Data and
Using Survey Data
Grade and Pay Structure: Introduction, Guiding
principles, Narrow Grade v/s Broad Grade Structure,
Developing a grade and pay structure
Rewarding Special Groups
Directors and Senior Executives
Sales and Customer Service Staff
Knowledge Workers
Manual Workers
15
Recommended Books:
1. Armstrongs Handbook of Reward Management Practice, Third Edition: Michael Armstrong
2. Compensation & Reward Management, BD Singh, Excel Books
3. Compensation, Milkovich & Newman, TMH
Page | 68
2015-16
SCMS - P
Semester VI
Course Name: Case studies in Human Resource Management
To provide a platform for students to apply concepts in human resource
management through case analysis.
Unit
Contents
Hours
I
II
III
Introduction to Case Methodology:

Analyzing cases, Analyzing data, Presenting case
analysis, preparing case reports.
The faculty has to take 10 case studies covering
different areas /facets of human resource
management :
Human resource planning and recruitment
Managing diverse work force
Training and Development
Performance Management and Appraisal
Ethical issues at work place and role of HR
Labour relations and conflict resolution
Managing global human resources
*the above topics are indicative. In addition to
above, other topics related to HRM can be also
taken in the class.
Case study development - Students have to study one
real life business problem /situation, learn the skill of
developing a caselet and give a detail presentation of
the same.
15
Presentations of Case Study which will a part of

Continuous evaluation
15
15
Recommended Book:
The Case Study Handbook: How to Read, Discuss and Write Persuasively About Cases: William
Ellet
Page | 69
2015-16
SCMS - P
MARKETING
MANAGEMENT
(3 Credits)
Page | 70
2015-16
SCMS - P
Semester VI
Course Name: Strategies for Global Marketing
To introduce the student to Marketing procedures and practices at a Global level
and to familiarize them with how marketing strategies change at the international
level and the requirement in having a global perspective. Also to introduce
students to international marketing challenges and issues.
Unit
Contents
Hours
The scope and challenge of international marketing
I
15
The dynamic environment of international trade
The Cultural Environment of Global Markets
History and geography: the foundation of cultural
understanding
Cultural dynamics & Business customs in global
marketing
Political environment: a critical concern
Assessing Global Market Opportunities
II
10
Developing a global vision through marketing
research
Emerging markets, Multinational market regions and
market groups.
International consumer behavior and Market profiling
Segmenting at the international level
Market entry strategies and International marketing
channels
Developing Global Marketing Strategies
III
10
Products and services for consumers and businesses
Integrated marketing communication and
international advertising
Personal selling and sales management
Pricing for international markets
Brand Management at the Global level
Organization structure for Global Marketing
IV
10
Challenges and issues in Global marketing
IPR, Trademarks, Brand Piracy, Dumping, home
country image etc.
Recommended Books:
International Marketing
Global Marketing Strategies
Page | 71
2015-16
SCMS - P
Semester VI
Course Code:020621606(M)
Course Name: Public Relations and Advertising
The Paper gives an overview of the discipline of advertising, the organization of
the advertising business and advertising research. The paper also acquaints the
students with an overview of the discipline of Public Relations, imparts
professional knowledge about theories & techniques, provides knowledge of
various media available for Public Relations, their functioning & applications as
to achieve maximum output from the resources and develops managerial skills.
Unit
Contents
Hours
Advertising Definition and Concept ,How
I
15
Advertising works, Functions of Advertising, Factors
determining advertising opportunity of a
product/service/idea,
What a message must contain, Types and
classification of Advertising Display/ classified/
Trade/Product / Financial / corporate etc.,
Brand Management and Positioning
Creating Effective and Creative Advertising message
II
15
Selecting messages and appeals
Assessing Ad messages effectiveness
Planning for analyzing advertising media
Traditional and new media
Present status of PR and future scope :
III
15
Distinction between PR, Propaganda, Advertising,
publicity, Marketing PR as a Management Function
Public Opinion - How it is formed, Winning Public
Opinion, Pressure groups.
Defining publics Internal Public and Communication
Various External publics PR has to interact with and
the Tools
Reach and Production techniques of-Corporate
Brochure and films, Institutional, Corporate,
Advocacy Campaigns, Exhibitions etc.
Anticipating crisis & handling disasters
Recommended Books:
Advertising and Promotion Terence Shimp ,Cengage
Cases in Public Relations Patricia Swann, Routledge.
Strategic Public Relations, Erica Weintraub Austin, Bruce Pinkelton
Page | 72
2015-16
SCMS - P
INTERNATIONAL
BUSINESS
(3 Credits)
Page | 73
2015-16
SCMS - P
Semester-VI
Type: Course
Course Name: International Relations and Strategy
Objective of the course: The course is designed in order to equip the students
with the importance and impact of the politics of International relations in the
business and how they affect the strategies of an enterprise.
Unit
Contents
Hours
08
I
The history of world politics
- The end of Cold war and its consequences for the
World
II
III
IV
- The study of the Global Political economy- the

management of international economic relations since
world war II
The evolution of the global trade regime
The evolution of the international monetary and
financial regime
The political economy of financial crises:
-The Global North Politics
-The Global South- Poverty, Inequality, Hunger
Business and Strategies
-MNCs,
-Oil,
-Commodity cartels and Power
10
05
12
10
Recommended Books:
1. Ravenhill John, 2005, Global Political Economy, Oxford, OUP
2. Oatley Thomas, 2004, International Political Economy- Interests and Institutions in the Global
Economy, Delhi. Pearson Education
3. Blake David.H. and Robert S. Walters, 2000, The Politics of Global Economic Relations,
Englewood Cliffs, NJ, Prentice Hall
4. Spero Joan E. and Jeffery A. Hart, 2005, The Politics of International Economic Relations,
London: Routledge
5. Strange Susan, 1998, States and Markets: An Introduction to International Political Economy,
London: Basil Blackwell
6. Gilpin Robert, 2004, The Political Economy: Perspectives, Problems and Policies, Baltimore: John
Ho
Page | 74
2015-16
SCMS - P
Semester VI
Course Name: Public Finance
This paper combines a thorough understanding of fiscal institutions with a careful analysis of the issues,
which underline budgetary policies in general and Indian experience in particular
Unit
Contents
Hours
Introduction to Public Finance
I
05
Role of Government in organized society; Changing
perspective- government in a mixed economy
Allocation , distribution and stabilization
II
10
rationalizing the planning process; private goods, public goods, and merit goods,
externalities
Public BudgetsIII
15
Different kinds of budgets and its deficits
Zero -Base Budgeting, Types of Taxes
Public Expenditure - Effects and evaluation
Public Revenue- Different approaches to the division of tax burden, Revenue sharing
between Center and States (Latest)
Public debt
Fiscal Policy
IV
15
Objectives of fiscal policy - full employment, anti inflation,
economic growth, redistribution of income and wealth; Fiscal policy for stabilization automatic vs. discretionary stabilization; Fiscal policy of the underdeveloped and
developed countries.
Alter native measure of resource mobilization and their impact on growth, distribution
and prices; Balanced Budget multiplier.
Recommended Books:
1. Richard A. Musgrave (1989), Public Finance in Theory and Practice McGraw Hill
Book Company, New York.
2. Buchaman J.M. (1970), The Public Finances, Richard D.Irwin, Homewood.
3. Jha H. (1998), Modern Public Economics, Routledge, London.
4. Singh S.K. (1986) Public Finance in Developed and Developing Countries, S.Chand
and Company Ltd, New Delhi.
5. Chelliah R.J. (1971), Fiscal Policy in Underdeveloped Countries.
6. Hemlata Rao (2006) Fiscal Federalism Issues and Policies, New Countury
Publications, New Delhi
7. Atkinson A.B. and J.E. Siglitz (1980). Lectures on Public Economics, Tata MacGraw
Hill, New Delhi.
8. Tyagi Public Finance
Page | 75
2015-16
SCMS - P
ACCOUNTING AND
FINANCE
(3 Credits)
Page | 76
2015-16
SCMS - P
Semester VI
Course Name: Special Accounts II
To familiarise the students with the maintenance of records under special accounts.
Unit
Contents
Hours
I
Consignment Accounts & Joint Venture Accounts

Meaning, Important terms, Difference between consignment
and sale, Accounting records, Valuation of unsold stock, Loss
of stock; normal and abnormal loss, Consignment Account
(Cost Price and Invoice price)
Joint Venture Accounts
Meaning, Important terms, difference between joint venture,
partnership and consignment, Accounting records when:
separate set of books are maintained, only one joint venturer
records transactions, all venturers maintain books of accounts
15
II
Hire Purchase and Installment Accounting

Hire Purchase Accounting: Meaning, Difference between and
hire purchase and installments, Important provisions of Hire
Purchase Act, Calculation of interest, Accounting for hire
purchase full payment and partial payment, Default and
Repossession.
Installment accounting: Meaning, Transfer of ownership,
Methods of recording default and recovery of goods.
15
III
Departmental and Branch Accounting including Foreign

Branches
Basis of allocation of common expenses, Preparation of
departmental trading, profit and loss account, Inter departmental
transfer at cost price/selling price, Computation of remuneration
for department managers on the basis of department profit.
Branch: Accounts of independent branches under debtors
system using cost and transfer pricing, preparation of branch
trading, profit and loss accounts for dependent branches.
Preparation of branch accounts under stock and debtors system.
15
Recommended Books:
1. Advanced accounting : Dr Ashok Sehgal and Deepak Sehgal
2. Advanced Accountancy : R.L Gupta & Radhaswamy
3. Introduction to Accountancy : S.N Maheshwari
Page | 77
2015-16
SCMS - P
Semester VI
Type: Elective
Course Code: 020621610 (AF)
Course Name : Indirect Tax
Objective of the course: To acquaint the students with the basics of.
Unit
Contents
I
Central Excise
Hours
25
Central Excise Act, 1944
Basic Concepts & definitions
Taxable Event Case Laws
Classification
Valuation of goods
CENVAT credit rules, 2004

General Procedures
II
Law relating to service Tax as contained in the Finance act,

1994 as amended from time to time and the related Rules,
Circulars and Notifications
Service tax- Concepts and general principles
Charge of service tax and taxable services
10
III
Unit III: Customs
10
Customs Act, 1962 and the related Rules,

Basic concepts & definitions
Types of customs Duties
**If GST is introduced same will be taught in lieu of the
replaced acts.
Recommended Books:
Dr. Vinod K. Singhania - Direct Taxes Ready Reckoner
Mr. V S Datey - Indirect Taxes
Dr Binoy Gupta Income Tax
Kul Bhushan - Working With VAT
Taxmanns Income Tax Act
Taxmanns Indirect Tax
Page | 78
2015-16
SCMS - P
ENVIRONMENT
MANAGEMENT
(3 Credits)
Page | 79
2015-16
SCMS - P
Semester VI
Course Name: Environmental Pollution
To make awareness about the impact of various pollution on biotic and abiotic factors of
the ecosystems and its consequences on human beings.
Unit
Contents
Hours
I
II
III
Definition, Types of Environmental Pollution, Pollutants, Primary

and Secondary Pollutants.
Sources of Air Pollution, Water pollution, Soil pollution, Noise
pollution, Nuclear pollution, Biodegradable and NonBiodegradable pollutants.
Fossil Fuels, Automobiles, various industries, Fertilizer Plants,
Thermal Plants, Major pollutants.
15
Formation of Photochemical Smog, Acid Rain, Aerosol, primary

pollutants, secondary pollutants.
15
15
Recommended books
1. Population Growth Modernization and Environmental Degradation / Arvind Kumar Singh 2007
2. Environmental Impact Assessment by R. K. Jain.
3. Environmental Impact Assessment by Canter.
4. Rau & Wooten 1987, Environmental Impact Assessment Handbook
5. International Encyclopaedia of Environmental Pollution Control and Law, 3 Vols. / Sinha,
P.C. - 2006
6. Environmental Problems and Strategies / Veena Gandotra & Sarjoo Patel 2008
Page | 80
2015-16
SCMS - P
Semester VI
Course Name: Advanced Investigative Technologies in Natural Resource
Management
Objective of the course: To study the modern investigative technologies for
protection and conservation of the various natural resources.
Unit Contents
Hours
I
Pollution, definition, types of pollution, Air pollution ,

15
Water pollution, Soil pollution, Noise pollution, Nuclear
pollution, Sources of Pollution, effect of deforestation,
effects pollution and Monitoring techniques and
Instrument for monitoring Air pollution , Soil pollution ,
Water pollution , Noise pollution.
II
15
GIS, definition, concept, technology, concepts,
significance, applications, case study
III
10
Remote sensing , concept, Sensors, Collar ID chips,
Wildlife census, Vegetation Mapping, Forest fire control
techniques, Digital on line sensors for pollution
monitoring.
IV
05
Agro laboratories, agro clinics, role of agro laboratories
in dictation of agriculture related problems, weather
monitoring, Projects based on investigative techniques
Recommended Books
1. Air Quality Management by Stern, A. C. (Ed) (1974).
2. Air Pollution by Perkin, H. G. (1974)
3. Air Monitoring Survey Design by Noll, K. E. and Miller, T. L.
4. Fundamentals of Air Pollution by Stern, A. C., Henry Wohlers, G. R. Richard, Boudal, W.and
William Lowry, P. (1973).
5. Global Climatic Changes and Weather Modification Technologies / I.V. Murali Krishna &
Valli Manickam 2009
6. Renewable Energy Technologies : Special Focus on Distributed Power Generation Potential for
applications to Rural Sectors in India / Amitav Mallik, Nitant Mate & Devayani Bhave 2008
7. Environmental Pollution and Toxicology / M.K. Rao 2007
8. Water Resources Management and Sustainable Agriculture / M.A. Khan 2007
9. Lakes and Coastal Wetlands : Conservation, Restoration and Management / Pratap K. Mohanty
(ed.) 2007
10. Pollution Control and Management / B.D. Tiwari 2007
11. Natural Resource Management and Sustainable Development in North-East India / Ali, Nursadh
(Ed.) 2007
12. Cleaner is Cheaper -- Case Studies of Corporate Environment, Vol. 5 / Narang, R.K. (Ed.) 2007
13. Environment Monitoring and Evaluation / Shrivastava, A.K. 2007
14. Perspectives in Resource Management in Developing Countries, 2 Vols. (Population,
Resources and Development) / Thakur, Baleshwar (Ed.) 2007
15.Natural Resources Conservation / Qazi, S.A. & Qazi, Navaid Shabir 2007
16. Advances in Environmental Analysis : Water, Soil and Air / Yadav, B.S. - 2006
17. Remote Sensing in Geomorphology / Ramasamy, S.M. 2005
Page | 81
2015-16
SCMS - P
ENTREPRENEURSHIP
(3 Credits)
Page | 82
2015-16
SCMS - P
Semester VI
Course Code:020621613(E)
Course Name: Technological Entrepreneurship
Strategic thinking in management of technology and continuous evaluation of strengths,
weaknesses, threats and opportunities faced by the organization.
Life cycles of technology within technical organizations and the need for innovation and
creativity within the organization.
Management of interfaces among corporate, marketing, production, and technology strategies.
Fundamentals, techniques and utility of technology forecasting for planning.
Technical skills for technology evaluation and selection
Unit
Contents
Hours
Introduction to Technology, Innovation, and

Entrepreneurship
Introduction to Entrepreneurship and marketing - The innovation
process - University research and technology transfer Intellectual property rights and development - Technology
adoption and diffusion - Marketing and adoption.
Managing a Technology-Based Business
Introduction - Historical Environment - Todays Environment
and Results - The Model - Examples and Caveats
Product Development and Decision Support System
Introduction to Product Development Decision Support System The decision making process Models of Product Development
Decision Support System - The Customer-Driven Managerial
Decision making process- Qualitative Selection -Quantitative
Selection - Risk Assessment/Analysis.
Strategic Technology Management
Introduction to Technology Management - Selecting a
Technology Strategy -Strategy Types
Strategy Analysis - Technology Maturation & Technology
Substitution -Technology Forecasting.
10
II
III
IV
10
15
10
Recommended books:
1. David, F. Strategic Management: Concepts and Cases, 11/E, Prentice Hall 2007
2. Betz, F. Strategic Technology Management. New York: McGraw-Hill, 1993
3. Shilling, M, Strategic Management of Technological Innovation, 2nd
4. Eckhardt, J.T. and Shane, S.A. (2003). Opportunities and entrepreneurship. Journal of
Management.
5. Kirzner, I.M. (1997). Entrepreneurial discovery and the competitive market process: An
Austrian approach. Journal of Economic Literature
6. Sarasvathy, S.D. (2001). Causation and effectuation: Toward a theoretical shift from
economic inevitability to entrepreneurial contingency. Academy of Management
7. Schumpeter, J. (1934). The theory of economic development. Oxford: Oxford University
Press
Page | 83
2015-16
SCMS - P
Semester VI
Course Name: Risk Management in Entrepreneurship
To get the students acquainted with the basics of Risk management and to make them understand
what being an entrepreneur means and its applicability to all businesses and profession
Unit
Contents
Hours
I
II
III
IV
Introduction to Risk Management

Concept of Risk Management
Methods of Risk Management
Principles of Risk Management
Risk Management: The Process
Establishing the Context
Identification
Assessment
Composite Risk Index
Risk Options and Limitations
Potential risk treatments
Risk Management Plan
Implementation, review and Evaluation of the plan
Limitations
15
Areas of Risk Management

Enterprise Risk Management
Risk Management Activities as applied to Project Management
Risk Management for Mega Projects
Risk Management Techniques
Risk Management and communication
Risk Management and Business continuity
Risk Communication with Bow-tie diagrams
Cardinal Rules for Practice of Risk Communication
10
10
10
Recommended Books:
1. Corckford Neil, An Introduction to Risk Management, Woodhead-Faulkner, 1980
2. Hopkin Paul, Fundamentals of Risk Management: Understanding, Evaluating and Implementing
Effective Risk Management, Kogan Page, 2010
3. Covello, Vincent.T & Allen, Seven Cardinal Rules of Risk Communication, U.S. Environmental
Protection Agency, 1994
4. Michael Frenkel, Ulrich Hommel, Gunter Dufey & Markus Rudolf, Risk management: challenge and
opportunity, Springer, 2005
Page | 84
2015-16
SCMS - P
Stream wise Compulsory

Specialization Courses
HUMAN RESOURCE
MANAGEMENT
3 Credits
Page | 85
2015-16
SCMS - P
Semester VI
Course Code:020621615(HR)
Course Name: Organizational Development and Change Management
The aim of this course is to give the students valuable inputs on managing change through
various types of planned organizational development interventions that can be used to bring
about effective change.
Unit
Contents
Hours
I
II
III
IV
Foundations of Organizational development

The nature of planned organizational change and its
importance, relationship between organizational change and
development,
Definition of organizational development, models of OD,
Basic assumptions, values and beliefs in OD, Historical
background, The OD practitioner, Applications of OD
Initiating and Leading Organizational Change and
development
Difference between planned and unplanned change, Managing
change better for organizational effectiveness, Models of
planned change Lewins model and Kotters model.
Issues involved in the implementation of change-resistance to
change and how to deal with it.
The process of OD
Entering & Contracting, Diagnosing, Collecting and analyzing
information, Feeding Back Diagnostic information, Designing
interventions, Evaluating and Institutionalizing OD
interventions, Issues in client-consultant relationships.
OD Interventions
Definition, factors to be considered, choosing and sequencing
intervention activities, classification of OD interventions,
Human process interventions (individual, group and intergroup human relations): Individual based: coaching,
counseling, training, behavioral modeling, delegating, leading,
morale boosting, mentoring,
motivation, etc.,
Group based: conflict management, dialoging, group
facilitation, group learning, self-directed work teams, large
scale interventions, team building ,and virtual teams.
Inter-group based: Organization mirroring, third party peace
making interventions
Techno structural interventions
10
05
15
15
Page | 86
2015-16
SCMS - P
Recommended Books:
1. Cummings and Worley, Organizational development and change South Western College
Publishing, Singapore, Seventh edition,2004.
2. Daft. L, Richard Organization Theory & Design, Cengage Learning,2004.
3. Singh. Kavita, Organizational Change and Development, Excel books, New Delhi, 2005.
4. Wendell L. French, Cecil H. Bell, Organization Development, Prentice - Hall of India
Pvt.ltd, New Delhi, 2005.
5. Wendell L. French, Cecil H. Bell, Vohra Veena, Organization Development; Behavioral
Science Interventions for Organization Improvement ,Dorling
Kindersley(India)Pvt.Ltd.2006.
6. HRD and Organizational Effectiveness- Kalyani Mohanty and Padmalita Routray
Page | 87
2015-16
SCMS - P
Semester VI
Course Name: Performance Management
Unit
Contents
Hours
Performance Management (PM)and Reward System

Definition of PM
The PM Contribution
Dangers of Poorly Implemented PM systems
Definition of Reward Systems: Base Pay, Cost-of Living
Allowance and Contingent Pay, Short-Term and Long
Term incentives, Income Protection, Work/Life Focus,
Allowances, Relational Returns
Aims and Role of PM systems
Characteristics of an Ideal PM system
Integration of PM with other HRD activities
Performance Management Process
Prerequisites
Performance Planning
Performance Execution
Performance Assessment
Performance Review
Performance Renewal and Recontracting
15
II
Performance Appraisal
Traditional and Modern Methods
Appraisal Forms and Formats
Errors in Performance Appraisal
Implementing a Performance Management System
Preparation
Communication Plan
Appeals Process
Training Programs for the acquisition of Required Skills
Pilot Testing
Ongoing Monitoring and Evaluation
Legal and Ethical Issues in Performance Management
Performance Management Skills
Coaching
Performance Review Meeting
Managing Team Performance
Definition and Importance of Teams
Types of Teams and Implications for Performance
Management
Purposes and Challenges of Team Performance
Management
Rewarding Team Performance
15
III
15
Page | 88
2015-16
SCMS - P
Recommended Books:
1. The Talent Management Hand Book, Lance A. Berger & Dorothy R. Berger, Tata Mc-Graw
Hill
2. Performance Management,-Herman Aguinis, Pearson Education, 2007
3. Appraising & Developing Managerial Performance-.T. V. Rao, Excel Books
360 degree feedback & assessment & development Centres, Volume I, II and III, TV Rao,Et
all, Excel BooksPerformance Management, Dixit Varsha, Ist edition, Vrinda Pubilcations
Ltd.
4. Performance Management : Prem Chadha
Page | 89
2015-16
SCMS - P
MARKETING
MANAGEMENT
3 Credits
Page | 90
2015-16
SCMS - P
Semester VI
Course Name: Marketing Research Project
To introduce a student to the marketing research process and practical application
of marketing research methodologies in semester long project guided by a faculty
and/or industry expert (Can be completed offsite)
Unit
Contents
Hours
Introduction to Marketing research
I
10
Report writing
II
5
Off-site
research
and
periodic
reporting
(fortnightly)
III
25
Report presentation
IV
5
Recommended Books:
1. Bhandarkar, D.L.;Wilkinson, T.S.,Laldas, D.K.,Methodology and techniques of social
research Himalaya Publishing House,23rd reprint, Mumbai 2009
2. Donald R. Cooper;Pamela S. Schindler, Business research methods Tata McGraw - Hill
Publishing Co.Ltd ,9th edition, New Delhi 2006.
3. Kothari C.R, Research Methodology ; Methods & Techniques New Age International ( P )
Limited,2nd edition, New Delhi,2006.
Page | 91
2015-16
SCMS - P
Semester VI
Course Code:020621618(M)
Course Name: Marketing in the New Age
To introduce the student to Virtual Marketing in detail and help them understand new challenges and
issues of Marketing in the new era like Green Marketing, Consumer awareness,
Unit
Contents
Hours
Role of the Internet: technological development, development of

ecommerce,
Different commercial models, diverse roles of websites.
Internet strategy: virtual value chain, dis-intermediation,
cybermediaries
Business to Business: Intranets, and Extranets; communication,
recruitment, and
procurement, exchanges
Consumer behaviour: flow theory; Hoffmans Many-to-Many model;
Internet branding and loyalty; Internet communities; how the Internet
is changing
consumer behaviour.
Internet market research: secondary research, online focus groups,
MEGS, web surveys, Email surveys
Internet retailing: reducing role of location, online shopping.
VI
Internet promotion: advertising: types, measurement, effectiveness,

integration;
affiliation marketing, PR; word-on-line; direct marketing.
Building traffic.
Convergence and future development: interactive TV, mobile Internet,
PDA, groupware, SMS, interactive appliances.
VII
New trends in marketing and emergence of new areas e.g. Green

Marketing, Marketing for rural areas, Marketing of ideas and social
issues
The new consumer; awareness and legal and ethical issues
II
III
IV
V
6
6
6
6
Recommended Books:
1. Chaffey, Mayer, Johnston, Ellis-Chadwick (2000) Internet Marketing, Prentice Hall.
2. Hagel, J and Singer M. (1999) Net Worth, McKinsey.
3. Hanson, W. (1999) Principles of Internet Marketing, International Thomson Publishing
4. Reedy, Schullo, Zimmerman, K. (2000) Electronic Marketing, Dryden.
5. Siebel, D. (1999) Futurize your Enterprise, J.Wiley.
6. eSterne, J. (1999) World Wide Web Marketing, 2nd ed, John Wiley & Sons.
7. Straus, J. and Frost R. (1999) Marketing on the Internet, Prentice Hall.
8. Marketing Management by Kotler, Keller, Koshy, Jha Pearsons Education India.
9. Rural Marketing by Krishnamoorthy
Page | 92
2015-16
SCMS - P
INTERNATIONAL
BUSINESS
3 Credits
Page | 93
2015-16
SCMS - P
Semester VI
Course Name: International Marketing for Global Business
To Introduce the concepts in International marketing and strategy to students and make them aware
of the difference in approach required for marketing a product on an international level.
Unit Contents
Hours
I
II
III
IV
Introduction
International Marketing: Scope and importance
International Marketing v/s domestic marketing
International Marketing decisions
International marketing environment and market selection Political, legal, social,
cultural and economic, environments
Need for market selection
Market selection process
Market profiling
Direct and indirect exports
International marketing and Globalization
Concept of MNC
Types of marketing organizations like, export
Department, International division, global organization.
Trade blocs and agreements and how they influence international marketing
Export houses, Star trading houses, super trading houses
Product strategies, PLC at International level, International Branding, Packaging
and Labeling
International marketing communication, promotion strategies marketing. Tools,
Promotion tools like Advertising,
Sales promotion, public relations,
Internet, trade fairs, exhibitions etc
International pricing
Objectives,
Pricing strategies,
Factors affecting price,
Pricing methods
Transfer pricing, Dumping, Retrograde,
Export price
Quotation, Govt. influence on pricing
International distribution, marketing channels,
Types and levels of channels,
Licensing, Contracts, Joint ventures, Franchise, manufacturing, Free trade areas
Mergers and Acquisitions; Technology transfer, contracting, collaborations
20
10
10
Page | 94
2015-16
SCMS - P
Recommended Books:
1. Global Marketing Strategy Susan P. Douglas and C. Samuel Craig
2. Global marketing with a special Indian focus Svend Hollensen, Madhumita Banerjee.
3. Cases in International Marketing ICFAI case series
Page | 95
2015-16
SCMS - P
Semester VI
Course Code:020621620(IB)
Course Name: International Trade Operations & Logistics
This subject will give an insight of the performance and process of trade logistics in international
system.
Unit
Contents
Hours
Introduction
Introduction to International Logistics
Meaning, Objectives, Importance, Characteristics, Relationship to business
performance, Barriers
International Trade Environment
Trade blocs, Impact on logistics management, Trade Documentation (export
shipments, customs rule & regulation, terms of trade, term of payment), INCO Terms
Global Logistics Strategy
II
Customer Service international marketing & logistics interface, service driven
logistics system, customer service strategy
Network Design Strategic Importance (location, warehouse facilities, capacity),
Factors influencing network design decisions
Transportation Types, Salient features, Characteristics, intermodal transportation,
mode and carrier selection decision
Inventory Flow and Modeling Objectives, importance, distribution resource
planning, inventory models, forecasting models
Planning Global Logistics Strategy Logistics as a tool to achieve competitive
advantage, global distribution channel strategies, cost-service trade off analysis
Logistics Management & Service providers
III
Integrated logistics management Strategic partnership and trust in logistics
Outsourcing and logistics service providers introduction, concept and need,
determinants & role of outsourcing, meaning of 3rd & 4th party providers
IT in global logistics Role and importance of electronic data interchange
Performance measurements & Trend Objectives, measurement & evaluation in
global logistics, recent trends
Recommended Books:
1. Strategic Supply Chain Management (SCM) : Shoshanah Cohen & Joseph Roussel
2. International logistics & Global SCM : Douglas Long
3. International Logistics: Pierre David
4. International logistics: Donald Wood
5. Handbook of Logistics & Distribution Management: Alan Rushton
6. Logistics & SCM: Martin Christopher
7. Global SCM & International Logistics: Alan Branch
8. Supply Chain Management: Sunil Chopra & Peter Meindl
9. How to Import and Export- Nabhive Publication
10. Export Import Policy-Procedures and Documentation by I.K Mahajan Snow White
Publications
I
15
20
10
Page | 96
2015-16
SCMS - P
ACCOUNTING AND
FINANCE
3 Credits
Page | 97
2015-16
SCMS - P
Semester VI
Course Name: Corporate Accounting
To acquaint the students with the basics of financial management.
Unit
Contents
I
Company accounts
Issue, Forfeiture and reissue of equity shares
Preference shares and debentures issue and redemption
II
Company Final Accounts
Preparation of final accounts as per provisions of Companies
Act, 1956
III
Holding Companys Balance sheet

Preparation of consolidated Balance sheet of Holding Company
with one subsidiary only. (Simple problems)
Liquidation
Liquidators final statement
Statement of Affairs
Hours
15
15
15
Recommended Books:
1. Advanced Accounting M C Shukla
2. Advanced Accounting S N Maheswari
3. Advanced Accounting - R L Gupta
Page | 98
2015-16
SCMS - P
Semester VI
Course Name: Direct tax
To acquaint the students with certain provisions of the Income Tax Act, 1961
Unit
Content
Hours
I
Income Tax Act 1961(Meaning, Concept and

Definition) Income, Person, Assesse, Assessment
Year, Previous Year, Agricultural Income,
Exempted Income, Residential Status of an Assesse,
Tax deducted at source, Fringe Benefit Tax, Capital
and Revenue Income and Expenditure
05
II
III
Basis of charge, Rates of taxes applicable for

different types of assesses. Residential status and
scope of total income :
Income deemed to be received deemed to accrue or
arise in India
Incomes which do not form part of total income.
Organisation Structure of Income Tax
Authority(Administrative and Judicial Originations)
Central Board of Direct Tax(Functions and Powers
of various Income Tax Authorities)
Computation of Taxable Income under the different
heads of Income
Income From Salary(Meaning, allowances, tax
liability, per quisites and their valuation, deductions
from salary theory and problems)
Income from House Property(Chargeability, annual
value, self occupied and let out property, deductions
allowed)
Profits and Gains of Business and
Professions(definitions, deductions expressly
allowed and disallowed theory and problems)
Capital Gains(Chargeability definition theory only)
Income from other sources(Chargeability,
deductions, amounts not deductable theory only)
10
30
Recommended Books
1. Students Guide to Income Tax-Dr.Vinod K Singhania and Monica Singhania
2. Income-Tax Ready Reckoner-V.G. Metha
3. Business Taxation and Auditing-Dr.Mahesh Kulkarn, Prof. A. Deshmukh and Prof
Suresh Bhirud
4. Direct Tax T. N. Manoharan
Page | 99
2015-16
SCMS - P
ENVIRONMENT
MANAGEMENT
3 Credits
Page | 100
2015-16
SCMS - P
Semester VI
Type: Compulsory Specialization Course
Course Name: Projects I
To find different solutions for the various environmental problems based on the
theory taught in the classroom.
Unit Contents
Hours
Identification of Local / global environmental Problems
and its influence on biotic and abiotic factors i.e.
Industrial, agricultural, Social or any Ecosystem based
problem related to flora, fauna and human beings
Collection of Primary Data , Questionnaire, Interview
10
III
Data Analysis , Tables, Tabulation, Graphical

Representation of Data
10
IV
Report Writing
II
20
Recommended Books:
1. Introduction to environmental impact assessment By John Glasson, Riki Therivel, Andrew
Chadwick
2. Environmental Impact Assessment Handbook, Barbara Carroll & Trevor Turpin - Thomas
Telford Publishing
3. Adapting Buildings and Cities for Climate Change by Sue Roaf - Butterworth Heinemann
4. Environmental Impact Assessment for Developing Countries in Asia,Volume 1 Overview
By Bindu N. Lohani, J. Warren Evans, Robert R. Everitt, Harvey Ludwig, Richard A. ,
Carpenter and Shih-Liang Tu
Page | 101
2015-16
SCMS - P
Semester VI
Type: Compulsory specialization Course
Course Name: Projects II
To assess various environmental problems based on the previous projects.
Unit
Contents
Hours
Identification of Local / global environmental Problems

and its influence on biotic and Abiotic factors i.e.
Industrial, agricultural, Social or any Ecosystem based
problem related to flora, fauna and human beings.
10
II
Collection of Primary Data , Questionnaire, Interview
20
III
Data Analysis , Tables, Tabulation, Graphical

Representation of Data
10
IV
Report Writing
RECOMMENDED BOOKS:
1. Introduction to environmental impact assessment By John Glasson, Riki Therivel, Andrew
Chadwick
2. Environmental Impact Assessment Handbook, Barbara Carroll & Trevor Turpin - Thomas
Telford Publishing
3. Adapting Buildings and Cities for Climate Change by Sue Roaf - Butterworth Heinemann
Page | 102
2015-16
SCMS - P
4. Environmental Impact Assessment for Developing Countries in Asia,Volume 1 Overview

By Bindu N. Lohani, J. Warren Evans, Robert R. Everitt, Harvey Ludwig, Richard A. ,
Carpenter and Shih-Liang Tu
Page | 103
2015-16
SCMS - P
ENTREPRENEURSHIP
3 Credits
Page | 104
2015-16
SCMS - P
Semester VI
Course Code: 020621625 (E)
Course Name: Funding for Entrepreneurs
To get the students acquainted with Management Strategies for developing and implementing
Business Plans. Modes of raising capital and utilisation of the same.
Unit
Contents
Hours
I
Introduction to Venture Capital
15
Evolution of Venture Capital
Types of Venture Capital
Private limited Partnerships
Corporate Venture Capital
Venture Capital Investment
Start-up Stage
Development Stage
Expansion Stage
Growth Stage
II
Raising and Utilising the Capital
15
Estimating the amount of Capital to be raised
Activities that absorb capital
Businesses with different capital-absorbing profiles
Leveraged Buy-out financing
Public Offerings
III
Structure of Venture Capital Firms
15
Size and Internal Structure of Venture Capital Firms
Types of Investors in Venture Capital
Valuation of investments within a venture capital portfolio
Portfolio Construction
Prospects of Venture Capital financing in India
SEBI guidelines
Guidelines on foreign venture capital funds
Recommended Books:
1. David Gladstone, Laura Gladstone, An Entrepreneurs guide to raising Venture Capital, F.T. Press,
Revised Edition 2009
2. Dermot Berkery, Raising Venture Capital for Serious Entrepreneur, McGraw-Hill Professional,
Illustrated Edition, 2007
3. J .C.Verma, Venture Capital Financing in India, Response Books, 1997
4. Shashidharan, Financial Services and Systems, Tata McGraw-Hill, 2008
Page | 105
2015-16
SCMS - P
Semester VI
Type: Elective
Course Code: 020621626 (E)
Course Name: Business Planning &Project Management
Objective of the course: To make the students understand the role played by
enterprises by starting various projects on a small as well as large scale
Unit
Contents
Hours
I
II
III
Evolution and Approaches to Project Management

15
a) Traditional Approach
b) Critical Chain approach
c) Extreme Approach
d) Event Chain Methodology
e) Process Based Management
Process of project Management
15
a) Initiation
b) Planning and Design
c) Project Scheduling (PERT & CPM)
d) Execution
e) Monitoring and Controlling
f) Closing and Project Control System (An
understanding of MS Project)
Project Management Framework
15
a) Project Managers
b) Project Management Triangle
Work break down structure
International Standards
a) Project Portfolio Management
c) Global Related Approaches
d) Framework of Projects
Recommended Books:
James.P.Lewis, Fundamentals of Project Management, AMACOM Div American Mgmt Assn,
3rd Edition, 2007
Marion.E.Haynes, Project Management - Practical Tools for Success, Cengage Learning,
rd
3 Edition, 2002
Dennis Lock, Project Management, Gower Publishing Ltd., 2007
Page | 106
2015-16
SCMS - P
CODE OF CONDUCT
Symbiosis International University Refer Annexure 1
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE
This code of conduct is drawn in line with Symbiosis International University guidelines and the
students are required to comply with it in letter and spirit.
1) Dress Code
As per the guidelines of Symbiosis International University the student dress should befit the
institute that they represent and reflect the stature and the class of Symbiosis. They shall not be
permitted to wear revealing clothes. The appearance of the students at all times on campus
should be neat and tidy with well kept hair.
The followingwill be the dress code to be followed by the students:
Monday and Tuesday: Uniform prescribed by the Centre
Wednesday and Thursday: Formals

Formals for this purpose include;
For Boys- Open collar Shirts, Formal trousers, leather belt and Leather shoes.
For Girls- Formal shirts, Formal trousers, Knee length formal skirts and Leather shoes and
Salwar Kameez or Churidar Kurta.
Friday and Saturday : Casuals.

Casuals for this purpose mean;
For Boys- T-Shirts or Kurta with full jeans. (Low waist jeans are not allowed)
For Girls -T-Shirts or Kurti with full jeans. (Low waist jeans are not allowed),
SalwarKameez, Churidar kurta.
Note: Students have to be in Uniform for Guest lectures, Workshops, Industry visits and
Examination (Internal and External), Presentations and any other Formal functions.
Students not adhering to the above dress code willnot be allowed to attend classes& will forfeit the
attendance for the classes missed.
For repeated violations after 3 warnings, students will be suspended from attending classes for 3
days and the parents will be informed regarding the same.
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2) Attendance
Every student must have actually attended minimum 75% of the total number of lectures conducted
in the class by the faculty. The student will not be eligible to appear for the examination if he/she
fails to put in the required attendance.
The concession in attendance is meant to take care of medical leave and leave on personal grounds
including the demise of immediate family.
No attendance will be granted for any illnesses. However in extreme cases, the expert opinion of
Symbiosis Centre of Health Care and the Directors discretion will prevail
Leave on medical grounds

a) The student must report about the sickness to the institute on telephone.
b) For leave up to 3 days: If the person takes treatment from a private doctor, then he/she has to
submit the leave application with medical certificate to SCMS-PUNE may at the discretion of
the Head accept it or require the student to have it authenticated from SCHC.
c) For Local students: In case the medical leave is likely to extend for a period of more than
three days, then it is mandatory for the students to be present in person or to inform on
telephone to SCHC as the case may be about the sickness. Sanction of leave for more than
three days will have to be obtained before the fourth day itself and not at the time when the
student comes back to college. Continuation of sick leave beyond three days will have to be
notified to SCHC.
d) For outstation students: In case the student is admitted to a hospital or has fallen sick during
his visit home or is so incapacitated, it is obligatory for him/her to send a medical certificate
issued by the doctor treating him/her and giving details of his/her medical condition by fax.
This may be addressed to the medical officer; SCHC (Fax 020-25678680) indicating the
possibility of medical leave extending beyond three days.
e) Please note that except in the case hospitalization authenticated by SCHC, absence on
medical grounds beyond 25% shall not be condoned i.e. the student is still required to have
75% attendance.
f) In case of hospitalization duly authenticated by SCHC, absence beyond 25% may be
condoned as per the advice of the doctors at SCHC and at the discretion of the Head.
However, for no reason including hospitalization will the student be permitted to appear for
the semester end examinations, if his/her attendance has fallen below 50% for the semester.
g) No back dated medical leave will be granted to the students on any ground whatsoever.
h) On no account will students be allowed to remain absent for any mid-semester, term-end
examination conducted by the institute or continuous assessment conducted by faculty in
class. The student will be entirely responsible for such absence. This may be detrimental to
the overall performance and results of the student.
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i) No student should leave the station without the prior permission (written) of the concerned
authority. Students will also have to take prior permission to remain absent from any activity
of SCMS-PUNE.
j) The students should be punctual in attendance and must be in his/her seat at the
commencement of lectures.
Note: The total number of lectures missed on the grounds mentioned above should not in any case
exceed 25%. Grant of permission does not mean that the absence has been condoned for the purposes
of computing attendance. However, cases under hospitalization may be exceptions.
Leave Travel Concession
Since Railway rules prescribe that travel concession will be allowed only for designated vacations,
such concession forms will not be made available for travel in between vacations whatever be the
reason.
Absence from the Guest lecture, Workshops and Seminar
Attendance for Guest lectures, Workshops and Seminars is compulsory.
a) Students are required to strictly observe the uniform code prescribed and wearing the Identity
cards is compulsory.
b) Students should be punctual in attendance and must be in his/her seat at the commencement
of seminars and workshops.
c) Students are expected to maintain the decorum in the institution and interact meaningfully
with the faculty.
3) Identity Card
Purpose: Symbiosis International University urges students to understand the spirit of wearing of
identity cards and to comply with this rule as it is;
i)
A symbol of belonging to a premier institution.
ii) A means of identification in the event of accidents, medical and other emergencies.
a) Every student of the programme must have an identity card. He/She should always wear it on
person while on campus and should produce it whenever called upon to do so by the
concerned authorities.
b) At the beginning of the year, each and every student of the college should take his/her
Identity Card and Library Card for Home Lending, from the Library. This will be available
two days after he/she produces his/her Identity Card size photographs along with Admission
Receipt and the correctly filled in prescribed form available in the Library.
c) A student is required to collect his/her I- Card within 15 days from the date of admission.
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d) The loss of library card and I-card should be reported immediately to the coordinator with an
application.The librarian must also be given the copy of the same and Rs.500/- will be
charged for duplicate library card and Rs. 500/- for duplicate I-card (including tag and
holder).
e) At the time of issuing a book, the Identity Card must be presented along with the Library
card. Without I- Card the reader may be refused the use of the Home Lending facility.
f) Every student entering the Library must present his/her own Identity Card as well as Library
card, otherwise the use of the Library will be denied.
4) Discipline
Any act of indiscipline/insubordination or misbehavior by any student will attract severe penalties /
punishment.
a) Use of mobile phones in the academic block of the institute is strictly prohibited. Violation of
the rule will result in confiscation of the SIM card.
b) Loud/impolite talk/use of unparliamentary language which offends the listener would be dealt
with seriously.
c) Damage to institute & campus property due to negligence/lack of care would attract
punishment and compensation for loss caused.
d) Instigating or abetting collective insubordination will be viewed very seriously.
e) No society or association of the students will be started without written permission of the
concerned authority.
f) No person shall be invited to address or entertain the students of the college, without the
previous written permission of authorities.
g) Consumption or possession of alcohol / drugs and being under their influence while on
campus or at functions is prohibited.
h) Theft, gambling, sexual harassment, physical fights / bouts with each other,
smoking on Symbiosis campus, indecent behavior in public places will be dealt with severely
by the Head of the institute. Any other offence not included in this list will be dealt with on a
case to case basis by the Head
i) Ragging: - Anyone found indulging in ragging in any form within or outside the campus,
shall be instantly expelled from the Symbiosis International University.
(Provisions of The Maharashtra Prohibition of Ragging Act, 1999.
a. Ragging within or outside any educational institute is prohibited.
b. Penalty ragging : Whoever directly or indirectly commits, participates in, abets or
propagates ragging within or outside any educational institution shall, on conviction,
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be punished with imprisonment for a term which may extend to two years and shall
also pay fine of thousand rupees.
c. Dismissal of student: Any student convicted of an offence under penalty for ragging
shall be dismissed from the educational institution and such other educational
institution for a period of five years from the date of order of such dismissal.)
Anti Ragging Committee and squad has been constituted and all Anti ragging
measures have been taken as per UGC norms.
Helpline Number: 9552525725

Admin Officer, SCMS, Pune: 7798830697
j) Eatables are not permitted in classrooms, computer lab, A/V studio, library and office area.
k) Use of net connectivity for non-academic purpose is not permitted during institute hours.
l) Littering in the campus will attract either monetary or non-monetary punishment.
m) The behavior of the students at all times, within or outside the campus must be above board
and must reflect a sense of responsibility.
n) The admission of a student who had been admitted to the programme / institute based on any
form of misrepresentation of facts, will be cancelled as soon as such misrepresentation
comes to surface no matter at what stage of the programme he / she is studying in. Further, he
/ she will forfeit the tuition fees paid for the programme.
o) Any student misbehaving in class and behaving arrogantly towards the faculty & staff or
fellow students will be severely punished. The nature of punishment will depend upon the
severity of the offence and will be decided by the Director on a case-to-case basis.
p) Students are allowed to use the lift that is designated for them and shall not use the lift meant
for the Faculty and VIPs who visit the campus.
5) Communication to students
a) Any changes affecting the students or class schedule will be communicated to the students
via the Notice Boards or other modes of communication. It is important that the students keep
themselves abreast of any changes of timetable details and other announcements.
b) It is the responsibility of students to update themselves with these communications made
from time to time, irrespective of whether they are attending or not attending sessions.
6) Grievance Cell
Constitution of Grievance Committee:
The committee shall comprise
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i)
Director/ Deputy Director.
ii)
Senior Faculty nominated by the Director.
iii)
One member of the teaching faculty who will necessarily be a female member.
iv)
Registrar / Admin Officer/OS. ( convener of the meetings )
Procedure:
a) The aggrieved student would submit in writing his /her grievance to the Registrar / Admin
Officeer / Office Superintendent.
b) The Registrar / Admin Officer /Office Superintendent would convene a meeting of members
within ten days of receiving the complaint.
c) Where the Director is not a member of the committee, the report of the committee must be
submitted to him / her within 5 working days of the meeting.
d) The decision taken would be communicated to the student within 3 further working days.
e) Further the student can appeal to the University Grievance Committee (appellate authorities)
within 5 working days.
7) Appeals and Redressal
Every aggrieved student has a right to appeal. Such appeals will be made in writing to the Vice
Chancellor.
8) Examination
a) Students are required to strictly observe the dress code prescribed and carrying Identity cards
is compulsory. Students will be sent back if this is not adhered to.
b) Students are expected to carry Hall tickets during examination.
c) Students are required to carry the required stationary for writing examination.
d) Mobile phone should not be carried to the examination hall.
e) Students should not resort to any unfair practices. Symbiosis International University views
unfair practices during examination very seriously.
f) All the students shall comply with the examination rules as prescribed by the Symbiosis
International University which shall be notified from time to time.
9) Library rules
The following persons will be eligible for making use of the college library.
a) Students of Symbiosis Center for Management Studies SCMS-Pune
b) All members of the Teaching staff and Non-teaching staff of the Symbiosis Institutions.
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c) Members of Symbiosis Society.

d) Others: - (Only in exceptional cases) The Head and the Librarian may in their
discretion allow some other persons to use the Library.
personal
Home Lending Facility

a) Home Lending Facility is available to the members of the Teaching and Non Teaching
staff and students.
b) The Library Book must be returned on or before the last date stamped on the Due Date
slip, pasted on the first page of the book.
c) On failure of returning books on due dates a fine of Rs.5/- per day will be charged. A fine
of Rs.50/- per day will be charged in case of reference material issued for reading is taken
away by the student.
d) Students should use their own library card, and I-Card. The students should not lend their
library card, and I-Card to others. If they do they will have to suffer the losses incurred in
process of loss, damage, fine etc.
e) Reference Books of biographical/ philosophical general nature can be issued to the
student for a week on request
General Rules
a) The Library Attendants at the entrance and the counter are authorized to examine everything
that passes into or out of the library.
b) Students are required to present their own Identity Card and are advised not to keep any
personal items in their Identity Card.
c) Readers are responsible for any damage caused to the reading materials or any other property
of the Library, and shall be required to replace such books/property as has been damaged or
injured or be required to pay the full value there of as determined by the Library Authorities.
d) Smoking, spitting, eating, loud conversation and similar objectionable practices are forbidden
in or near about the Library or anywhere else within the campus.
e) CDs or any other accompanying material available with books may be viewed/ used only in
the library.
f) Readers shall not write or mark (by underlining, putting brackets, etc.) on the reading
materials or the Library, property or furniture of the library are to be handled with utmost
care.
Readers suggestions
Readers suggestions will be appreciated and welcome. Readers desirous of proposing any
title or others types of additions to the materials of library may do so by filling the details of
the Books Suggestion Form available with the Librarian.
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Note: For the smooth functioning of the Library and for the collective convenience the
Head/Librarian holds the power to suspend the use of the Library to the readers who are found
negligent regarding any of these rules or who fail to cooperate with the Library staff.
Important notices and information regarding the library as well as changes, if any, will be notified
from time to time on the Library Notice Boards.
10) Computer Lab
a) Net connectivity in the computer lab for e-mailing, chatting, browsing or downloading for
personal use during working hours will be considered as misconduct and punitive measures
including monetary or other penalty will be invoked if found guilty.
b) The computer lab has extremely delicate equipments and is a restricted area where entry is
granted with permission from the authorities.
c) Students need to remove footwear before entering the lab and handle the equipment with
caution.
d) Any damage caused due to negligent or unprofessional behavior will result in punitive action
as decided by the institute.
e) All students should produce their identity cards during practical.
f) The students without identity cards will not be allowed to enter the lab.
g) The students coming for the practical 10 minutes later than their batch time will not be
allowed to enter the lab.
h) The students who wish to do extra practical should take prior permission of the lab faculty.
i) The students are not allowed to move, attach, detach the hardware equipment (printer, cable,
monitor, mouse, etc) or carry any belongings of the lab outside it.
j) The students should use their own login IDs only.
k) The students are not allowed to do any personal work besides their regular practical.
l) The students should maintain silence in the lab. They should not roam around in the lab.
m) The students should keep their mobiles switched off during practical sessions.
n) They are not allowed to use walkman/ ipod during the sessions.
o) Caps, chewing gums, etc. are not allowed in the lab.
11) Rules Towards Co-curricular Activities

a) It is mandatory for the students to be a part of at least one club during their tenure in the
college.
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b) Students should take active part in game, debates, dramatics and such other co-curricular
activities, as they are absolutely essential for the development of the student.
c) Any student allowed to represent the institute in any activity will not do anything, which will
affect the prestige and reputation of the institute. Any student found doing so will be
punished severely and decision given by the Head will be binding and no justification to any
effect will be entertained.
d) Any advance taken by a student towards any activity of the college should be settled with the
accounts assistant/faculty- in -charge within four days from the completion of the activities.
To substantiate the expenses proper receipts must support the statement.
e) Students will not be granted attendance for practice sessions.
Important Rules:
a) The students are bound by all the rules and regulations made by the institute from time to
time. Any matter not expressly provided for in these rules shall rest at the absolute discretion
of the concerned authority, which also reserves the right of modifying these rules as and
when felt necessary.
b) All disputes pertaining to sale of prospectus, conduct of examinations and admission to the
centre/institute are subject to the jurisdiction of Pune, Maharashtra only.
Page | 115

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Symbiosis International University

Accredited by NAAC with A Grade

Symbiosis Centre for Management Studies

STUDENT HANDBOOK (2013-2016)

Vision and Mission

July 12, 2015

July 13 29, 2015

August 15, 2015

Continuous Evaluation Test 1 SY

July 15 16, 2015

Youth Activism Day Club Events

July 21 30, 2015

TY Corporate/Industry Internship Viva

Internal Backlog Semester V & II

Continuous Evaluation Test 2 SY

November 23, 2015

December 12, 2015

SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES - PUNE

Objectives of the Centre

To make education accessible to students across borders of religion, geography, caste or

To provide an environment that facilitates all-round development of the student personality.

To contribute to the creation of knowledge by encouraging faculty to engage in research.

SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE

The objective of imparting instruction for this course is

Three Years Full Time

I. Within the sanctioned intake:

Passed Std. XII or equivalent course of any recognized

1. Symbiosis Entrance Test (SET)

Semester Pattern - 6 Semesters

Rs. 1, 78,500 p.a.

All internal courses will have 100% component as

The assessment of students for each examination is

Bachelor of Business Administration will be

Title of the Course

Title of the Course

For students under Global Immersion Programme

Title of the Course

#For students under exchange programme

Title of the Course

Credits Internal External Total

Carbon Foot Printing

Rhetorical and Critical

Cyber Crime and

Skill Development (Choose any one)

For International Students under Exchange Programme

Student has to complete 2 compulsory specialization courses from any specialization

Title of the Course

Credits Internal External

Indias Foreign Trade

Title of the Course

Credits Internal External Total

C. Stream wise Compulsory Specialization Courses

*Integrated Disaster Management is mandatory for the award of degree.

Type: Core Course

Concepts of Total Quality (TQ) & TQM-TQ and Traditional 5

Frameworks for Quality and Performance Excellence

ISO 9000 Series of Standards

Total Quality Tools & Statistical Thinking

Japanese Quality Philosophies and Techniques

Introduction to Research Methodology

Meaning of research design

Steps in sampling design

Statistical Tools for Data Analysis

Publishing Co.Ltd ,9 edition, New Delhi 2006.