Overview

DMart is a one-stop supermarket chain that aims to offer customers a wide range of home and
personal products under one roof. Each DMart store stocks home utility products - including
food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and
more - available at competitive prices that our customers appreciate. Our core objective is to
offer customers good products at great value.
DMart was started by Mr. Radhakishan Damani to address the growing needs of the Indian
family. From the launch of its first store in Powai in 2002, DMart today has a well-established
presence in 110 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh,
Karnataka, Telangana and Chhattisgarh. With our mission to be the lowest priced retailer in the
regions we operate, our business continues to grow with new locations planned in more cities.
The supermarket chain of DMart stores is owned and operated by Avenue Supermarts Ltd.
(ASL). The company has its headquarters in Powai, Mumbai.

Promoters
DMart is owned and operated by Avenue Supermarts Ltd. (ASL) a company founded by Mr.
Radhakishan Damani. Widely respected in the business world as an astute investor in the Indian
equity market, Mr. Damani has built a company that constantly strives towards developing a
deep understanding of customer needs and satisfying them with the right products. A firm
believer in core business fundamentals and strong ethical values, Mr. Damani has built DMart
into an efficient, large and profitable retail chain that is highly respected by customers, partners
and employees alike.

Our Mission
At DMart, we research, identify and make available new products and categories that suit the
everyday needs of the Indian family. Our mission is to provide the best value possible for our
customers, so that every rupee they spend on shopping with us gives them more value for money
than they would get anywhere else.

Our Customer Service Pledge

At DMart, we place strong emphasis on excellence in customer service. Our employees rely on
the ACT formula to get the job done, with Dedication and Determination.

Action

Focus: To be focused about what I do.

Motivated: To be clear of achieving my goal.
Enthusiastic: To love what I do.

Care
Respect: To respect every individual in the organization and provide him/her with the dignity and
attention to make him/her believe that he/she makes a difference to the organisation.
Listen: To listen and resolve any employee / customer grievance quickly and fairly.

Truth
Integrity: By being open, honest and fair in all our relationships and being respectful and truthful
to others.
We strongly believe that honesty and sincerity are critical in achieving complete customer
satisfaction. We welcome individuals who share our values and believe in leading by action.

Our Reach
In our aim to serve as many customers as possible, we are continuously expanding our store
presence across the country. In addition to Mumbai, DMart has multiple stores in cities such as
Ahmedabad, Baroda, Bengaluru, Hyderabad, Pune and Surat.
Please see below for cities and store locations:
Maharashtra
Amravati, Aurangabad, Ichalkaranji, Jaisingpur, Jalgaon, Karad, Kolhapur, Mumbai, Nanded,
Navi Mumbai, Pune, Satara, Sangli, Solapur, Thane, Kalyan, Dombivali, Boisar, Karjat
Gujarat
Ahmedabad, Anand, Baroda, Bhuj, Gandhinagar, Mehsana Nadiad, Rajkot, Surat, Valsad
Telangana
Hyderabad, Warangal
Andhra Pradesh
Kakinada, Tirupati, Vijayawada
Karnataka
Bengaluru
Madhya Pradesh
Bhopal, Indore, Ratlam
Chhattisgarh
Raipur

As per a report in Business Standard, Mumbai-based supermarket chain, DMart, made a topline of Rs 3,350 crore in 2012-13. That makes it the thirdlargest among the branded retail chains in the country, after Future Retail and
Reliance Retail.
While Future Retail did a turnover of Rs 14,201 crore in the last financial year,
Reliance Retail did Rs 10,800 crore. But if Reliance operates with over 1,450
stores and Future runs over 1,000 stores, D-mart, operates just 65 stores in
Maharashtra and Gujarat and one each in Hyderabad and Bangalore. Its sales
per store, is the highest among grocery chains at Rs 53 crore (Reliance makes
about Rs 7.45 crore per store).
Whats more, the 13-year-old D-Mart, is said to be profitable - making around
2.5 % of sales. In comparison, larger players such as Spencer's and Aditya Birla
Retail's More are yet to break even.
The report goes on to analyse what makes D-Mart work and identifies the
following :
Good Value : The chain offers prices that are 6-7 % lower than its competition,
no matter where it operates, which are a huge draw among its customers.
Owned properties : Out of the 65 stores it runs, D-Mart owns 55 properties,
saving substantially on rent, which constitutes 6-10 % of retailers' sales. The
stores are also large, measuring 30,000 to 35,000 sq. ft. Further, D-Mart avoids
opening stores inside malls and thereby saves on high rents and common
maintenance charges.
Cost Control : Costs are further kept low by a no-frills layout and controlled
advertising.
Additional margins : D-Mart pays suppliers within 48 hours of delivery, and
they, in turn, allow for an additional 2-3 % gross margin to the chain, enabling it
to keep the prices low at most of its locations. In contrast organized retailers
often buy goods on credit from suppliers on 30-60-days credit.
Sharp Merchandising : A good mix of national products and local products
Low debt : The company has not taken on high debt ( its debt to equity ratio

Corporate Social Responsibility (CSR)

Initiative
Better Schools, Brighter Futures!
At DMart, we believe in corporate social responsibility and have always been committed to
contributing to the communities in which we operate. While being focused on sustained
economic performance, we are also acutely aware of the necessity and importance of social
stewardship. Towards this end, we seek to enrich the lives of the future generation the children
of our country through our efforts to create better environments and infrastructure in public
schools in select wards of Mumbai city.
Our holistic '360 Degree School Excellence Program' entails the adoption of municipal schools
and implementing better teaching facilities and infrastructural development by working with a
network of partner organizations and experts. We hope that by working closely with municipalrun schools, we will be able to improve the quality of education and provide children with better
opportunities to learn and grow, thereby striving towards a more equitable society.
The program we have adopted entails Infrastructure Development, Improved Educational
Facilities and Sustainable Progress.
1. In the Infrastructure Development Program, we work towards improvement of basic
hygiene, development of advanced infrastructure and creation of playgrounds for children
in schools, amongst others.
2. We organize remedial classes, conduct training in soft skills and set up computer
laboratories in an effort to provide improved educational facilities in schools.
3. To ensure there is sustainable progress, we actively involve parents and communities in
our guidance and counselling sessions.
Every smile that we bring on a child's face motivates us to work harder towards achieving our
core objective - Better Schools, Brighter Futures!