Ayesha Amjad

Home: 28-F Sui-Northern Officers

Housing Society, Phase-I
Near DHA Phase-IV Lahore Cantt.
042-5701822, 0322-6784221.
Email-address: ayeshaamjad2@gmail.com
OBJECTIVE
To work in the booming industry of business and technology for professional growth and enhancing my
potentials and credibility.
EDUCATION
2007 to 2009

MBA, Forman Christian College, Lahore.

Main Subjects: Operations Management, Market Research & Analysis, Human
Resource Management, Management Information Systems, Financial Reporting
& Governance, New Product Development.
Projects:
Marketing & Sales Management: Exploring potential markets for vegetables
produced in Swat.
Logic & Critical Thinking II: Critically analyzing the Mitchells brand.
Market Research & Analysis: Market Research project on brand awareness of
Forman Christian College School of Management, Lahore.
Operations Management: Operations Management Project on Shalimar
Cafeteria in Avari hotel, Lahore.
Human Resource Management: Development of HR Manual of Bank Alfalah
Limited.
Financial Reporting & Governance: Project on Indus Motor Company and Kot
Addu Power Company.

2006 to 2007

Professional Diploma in Human Resource Management, Pakistan Institute of

Management, Lahore.

2001 to 2005

B.Sc (Hons) in Computer Science, Punjab University, Lahore.

Projects: Database of AECS (Architectural and Engineering Consulting
Services), Lahore.

WORK EXPERIENCE
2011 to 2013

Assistant Marketing Manager, Blaze Outdoor (Blaze (Pvt) Ltd), Lahore

Responsibilities: Handling queries, inquiries and execution of OOH
campaigns by clients and coordinating with media personnel for them.

Accomplishments:
Dalda Olive Oil OOH campaign: Assisted in the campaign and prepared a
report about it.
Interwood, Firdous Textile, LG, Maria B, Bestow Interiors, So Kamal OOH
campaigns: Coordinated with clients, media personnel for the proposals/plans
of the campaigns in magazines, radio and OOH advertising. Recovered
payments from the clients for the above mentioned campaigns. Moreover
assisted in research and prepared presentations to pitch Interwood and Maria B
as OMA(Outdoor Media Agency).
2010 to 2011

Project Manager, Startex Marketing Services, Lahore.

Responsibilities: Follow-up with mystery shoppers regarding status of their
Mystery Shopping Visits and Phone Calls made to the scheduled branches of
the projects. Furthermore coordinated with clients regarding their queries.

Accomplishments:
Mystery Shopping Of Projects: NIB Bank Pakistan, Standard Chartered
Bank Pakistan, KASB Bank: Prepared reports of their visits and phone calls.
Moreover provided analysis of projects to the respective clients.
Video Mystery Shopping(VMS) Of Projects: Habib Bank Ltd Pakistan, UBL
Fund Managers United Bank Ltd Pakistan, JS Bank Ltd: Edited videos
and prepared reports as per the phone calls and videos made by mystery
shoppers during their visits. Moreover provided analysis of projects to the
respective clients.
2010

Assistant Marketing Manager, New Look Textile (Pvt) Ltd (Nadia Textile
International, Lahore).
Responsibilities: Assisting Director Sales and Marketing, attending customer
queries or inquiries, coordinating with other departments (Production, Exports
and Accounts Department) regarding status of Purchase Orders, production
and their Shipment.

2008

Internship in The Royal Bank of Scotland (RBS), 61-Main Boulevard Gulberg,

Lahore.
Responsibilities: Assist the branch manager and the staff in daily activities of
the bank.

2006 to 2007

Customer Facilitation Officer, MCB Bank Ltd, Lahore.

Responsibilities: Handled customer complaints, provided knowledge about
consumer products, generated new customer accounts in the branch.

SKILLS

Computer: Adobe Photoshop, SPSS, Microsoft Office, Microsoft Visio,

Microsoft Project, Microsoft Outlook, Google Earth.

LEADERSHIP EXPERIENCE
Class Representative of MBA (2007-2009).
PERSONALITY TRAITS
Confident
Hard Working
Consistent
thus a Woman of Substance
REFERENCES
Available on request.