I.

Time Context

Introduction
Bakery products have become very popular throughout the country.
Breads and biscuits are the most common products. These items are
consumed by people of all age groups. The nature of these products is such
that the consumers prefer fresh items.
Jermaliz Solis Bakery is a small business located in New lower Bicutan,
Taguig City. It is owned by Jerry Solis. The bakery was established 19 years
ago.

Mr.

Solis

sells

different

kinds

of

bread

like

pandesal,

tasty,

monay,burger buns, pandecoco. Aside from bakery he also owned a sari-sari

store.
The study aimed to determine what are the economic problems
experienced by the given small business in six (6) months to one (1) year.
Specifically, it aims to evaluate and analyze the following areas:
1.
2.
3.
4.

Raw materials prices

Problems in Employees
Competency among all the other bakeries
Increase more sales
5. Food safety issues

II.

Viewpoint

Problems in Employees
1. Give more convenient service to the customer
Hire an employee that can give a better service to customers, in that
customers will feel happy and theres a chance that their customers will be
loyal to them
2. Talk to the employee
They may not realize their performance or behavior is unacceptable.
Describe the issues objectively.

Use facts and examples to describe both

what they are doing and why it isnt acceptable and guide them to where
you want to see them perform.
3. Giving Incentives
You can use incentives to help encourage and motivate employees to
do their best. You can approach this from many different angles. For
example, you could offer incentives for when employees meet certain goals
or you can offer general incentives on a regular basis, which help to improve
employee morale. Incentive can be in the form of money, prizes, plaques,
and travel.
Competency among all the other bakeries
1. Making promos to their product
The customer will be more attracted to their goods and has a chance
to become in demand

2. Quality and service

Many customers will see a product's price as the important factor in
deciding where to spend their money.

In the long term a business can

benefit more from creating good-quality products and offering excellent

customer service. If the customers have a positive buying experience, they
are likely to come back. It is important to maintain high quality and service.
If the standards of customers fail, theres a chance that they will switch to
other bakeries.
Increase more sales
1. Make their business more attractive
By making a classy or vibrant colors outside their bakery so that the
customers will get attracted
2. Expand or add more products in the bakery
The more the products, the more the chances to gain more income
and it will be more known within the area.
3. Advertising
Advertising is essential to bring your product to the spot light. Make
use of the advertising medium that best suits your product and the time it is
released like Radio, television, flyers, print and internet are some of the
mediums you can use to advertise the business

III.

Statement of the problem

The study aimed to identify the three (3) best problems that the Jermaliz
Solis Bakery had experience.
1. Problems in Employees
The objective of business owners is profitability. The employees
are the face of the business to the customers. They are the heart and
soul of a business and they are the mechanism that makes a business
run. For some businesses, employees are a necessity because it is
hard to run a popular business or even a small shop single-handedly. A
business cannot run unless someone, employees, in this case, is doing
the work. The organization's success depends on the employees'
performance and poor performance can cause damage to the
company's success.
Mr. Solis problem to his employees is that they are hard headed
and they always want to advance cash from their salary. They also
performed poor communication to their customer. Employees who
cant answer questions about the product and why your bakery is
better than the other bakeries will result in lost of sales.
In this aspect, Bad employees not only affect an employer by
driving down sales but they also affect the customer as well. Once a
customer has experienced a bad employee, it automatically affects the
employer in obvious ways. Although this seems like common sense to
most people, it is unusual how most employers will overlook this fact,
whether its because of time to deal with the problem or lack of better
judgment. It is a fact that sales get affected for a reason. The reason
could be because of the customers lack of satisfaction with whatever
service he or she had received and that lack of satisfaction from bad
employees.
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2. Competency among all the other bakeries

Businesses exist in a competitive environment every business
has their competitors. Businesses have to face tough competition from
other independent entities that offer similar services or goods in the
marketplace. Competition exists in the market in terms of price,
quality, features and offerings etc.
Jermaliz Solis Bakery is in fierce competition with other bakeries
to provide the best possible value for money goods, and to offer the
most suitable range of products for their customers.
3. Increase more sales
Business is any lawful activities concerning with the production
and distribution of goods and services for profit. The main and most
prime aim of business is to earn profit or sales. A businessman
undertakes business only with the desire to earn profit. So profit is the
important part of business.
When it comes in running a business, Sales are likely to move in
one of two directions: it may up or down. Obviously, every business
owners want them to go up. If you simply try to hold and just remain
profitable without actively trying to grow your sales, you're likely going
to see that number drop over time. That's why it's important that you
pursue an aggressive strategy that will increase your sales.

IV.

Statement of Objectives

The main objective of the study is to be able to sustain and resolve the
problem by increasing the customer responsiveness; identify their wants and
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needs, optimize the customer satisfaction, continuous learning and improve

the quality of products and to increase more sales.

V.

Areas of Consideration/ Analysis

Strength

Weaknesses

1. Price Competitively
2. Location
3. They have loyal customers

1. Staffs are young and at times

unpredictable
2. Bakery products are
perishable items that need to
be sold as soon as possible to
gain maximum benefit.
3. Customer prefer fresh product

Opportunities

Threats

1. Bakery Industry is growing at

a fast speed. The demand for
quality is never ending
2. Expansion of Products
3. Use of Technology

1. Loyalty of the customer to

their competitors
2. Competition

Figure 1: SWOT Analysis

VI.

Alternative Courses of Action

The following are the best solutions:

1. The most important asset to any company is its people.

Keeping your

employees happy in the workplace can make your company a stronger. The
researchers chose giving incentives as a solution to the problem of Mr. Solis
with his employees because in giving incentives, employees will motivate to
do their job properly. Mr. Solis can give increase to their salary, gifts and
even a chance to have a vacation if they are performing well.

2. Managing quality and service is very essential for small business. Quality
products help to maintain customer satisfaction and loyalty and reduce the
risk of disappearance or loss of the customers. Customers expect businesses
to deliver quality products. If not, they will quickly look for alternatives.
Quality is critical to satisfy customers and retaining their loyalty so they
continue to buy in the future. Businesses like bakeries can build a reputation
for quality and good services. This is the solution in competing to the other
bakeries. Customers will prefer to choose a product that has a high quality of
bread and excellent employees services.

3. As a small business owner, the business is often an expression of you.

And we can attract more people to the business when they feel a personal
connection. In fact, this is what changes people from occasional purchasers
to loyal customers that recommend the business to everyone they know. Its
not only important that the space itself has those characteristics that make
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people want to gather, but it must also be well-designed and beautiful so

people are attracted. So the researchers solution is that Mr. Solis need to
make his business more attractive. Making the business more attractive is
simply a matter of helping people come to know what you believe in, and
helping them feel the passion that you feel.

VII.

Recommendation

Based on the findings on this study, the researcher humbly

recommends the following:

To the customer - there for we recommend the study to the one who
demanding the product, the customer in all ages. The customers will
benefit because the study was made for them. They are the one who
receives or consumes products (goods or services) and has the ability to
choose between different products and suppliers.

To the researchers- while doing the study, the researchers have

acquired new skills and knowledge that they can use in their course as a
business administration student. The study can enlighten their thinking
towards the world of business.

To the owner of the bakery, Mr. Jerry Solis - there for we

recommend to the owner of the said business. The study will benefit him
to do more in his bakery shop and solve the problems with the given
solutions. Keep your products healthy, delicious, and clean and emphasize
the features of your product or service that reduce costs and solve
problems for the customer.

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VIII.

Conclusion/ Detailed Action Plan

After the careful analysis, the researchers arrived at the following

conclusions.
The best three (3) problems that the researchers choose to take
consideration are:
1. Problems in Employees
2. Competency among all the other bakeries
3. Increase more sales

To be able to resolve the problems in employees, we come up to the

solution that Mr. Solis need to give incentives to his employees for them to
motivate, encourage and do their job properly.

All businesses face competition. Businesses exist in a competitive

environment. Bakeries are in fierce competition with each other to provide
the best possible value for money, and to offer the most suitable range of
products for their customers. Businesses compete in many ways. The
researchers solution is to improve their quality and customer services
because it can also help to keep the loyalty of the existing customers. The
researchers believe that if customers are not satisfied to the quality and
services he or she experienced, they will look for other bakeries that will
satisfy them.

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To improve and increase the sales, we recommend to Mr.Solis to make

their business, Jermaliz Solis Bakery, more attractive so that the customers
will get attracted to buy to their business. They can use classy or vibrant
color to the outside of their bakery.

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