Rockwell Manufacturing Cloud

Introduction to Cloud Computing
Using Cloud Technology in Manufacturing to Drive Innovation & Insight

Connected Devices, Skids, Machines
Connected Plant
Connected Enterprise
PUBLIC INFORMATION
Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.
Agenda
Microsoft Cloud Overview
The Value Proposition of Cloud Computing for Manufacturing
Rockwell Automations Cloud Capabilities
3 Customer Use Cases
RA Cloud Platform Demo
Challenges in Manufacturing
Harnessing
the power of
data
Managing a
mobile
workforce
Complying
with complex
regulations
Collaborating
in real-time
4 Megatrends We See For Our Growth
Cloud Design Principles
economics
elastic
usage based
automated
managed
always up.
always on.
Compute
Computing Patterns
Inactivity
Period
On and Off
Growing Fast
Unpredictable Bursting
Predictable Bursting
24x7 Steady
Capacity Needed (Max + 20%)
On and Off
(30%)
Capacity Needed (Max + 20%)
Save
20-30%
Save
60-80% J
Growing Fast
(15%)
Unpredictable Bursting
(25%)
Predictable Bursting
(20%)
D
24x7 Steady
(10%)
Your Application Portfolio What Does it Look Like..?
Microsoft Cloud OS vision

Providing a modern platform for the worlds apps
Customer
CONSISTENT
PLATFORM
Microsoft
Service
provider
Flexible development
Unified management
Common identity
Integrated virtualization
Complete data platform
Cloud Computing
Microsoft Differentiation
open
hybrid
hybrid
Windows
Azure
usage based
automated
Other Service
Providers
managed
flexible
New
always up.
always on.
COMPUTE
elastic
STORAGE
economics
NETWORKING
Existing
BUSINESS
INTELLIGENCE
Your Data Center
DATA
API
Infrastructure
Fabric
Services
Frameworks
Microsoft Azure The Big Picture
..
.
virtual machines
..
.
web sites
..
.
cloud services
Automated
Elastic
Managed Resources
Usage Based
SQL database
..
.
noSQL database
..
.
blob storage
connect
..
.
virtual network
traffic manager
N Central US, S Central US, N Europe, W Europe, E Asia, SE Asia +

24 Edge CDN Locations
The Value of Cloud for Manufacturing

The Transformation of Manufacturing
Internet of Things
Access
Analytics
Big Data
Machine to Machine
Insight
Intelligence
Predictive Analytics
Cloud Computing is a disruptive technology force in Manufacturing

Offers creativity, innovation & differentiation for our customers
Step change in simplicity & cost of ownership for Manufacturing IT assets
Enable new business models for every aspect of your value stream
Simplified integration with other Enterprise Systems (ERP, EAM, SCM, CRM)
The Evolution of Software Systems

Our view
Traditional IT
Infrastructure
as a Service
Applications
Applications
Data
Data
Data
Data
Runtime
Runtime
Runtime
Middleware
Middleware
Middleware
O/S
O/S
O/S
Virtualization
Virtualization
Servers
Servers
Storage
Storage
Networking
Networking
Middleware
We manage
Applications
You manage
Applications
Managed by vendor
Virtualization
Servers
Storage
Networking
O/S
Virtualization
Managed by RA
Software
as a Service
Managed by Microsoft
Platform
as a Service
Runtime
You manage
Customers view
Servers
Storage
Networking
12
Cloud Value Prop for Manufacturing
Predictive
Maintenance
Better Cash
Flow Management
(CapEx - OpEx)
Empower
Your
Domain Experts
Differentiated
Solutions
Creative
New
Business Models
RA Accountable
for Total
Lifecycle Mgmt
(1BTK)
Scalable,
Multi-Tenant
Access for all
Stakeholders
Local deployments are difficult /

Assets are distributed across
broader geographies
Access to data to be shared across
corporations
Common requirements are shared
by many
Information Technology operating
costs are too high
There is a lack of technical
resources (Developing markets)
Shadow IT projects need to be
professionally managed
Enterprise data can be mashed-up
with public or syndicated data
RA Cloud Solutions
Moving from traditional software deployment to Software as a Service
Data Transport
Control
Systems
Data Source
Analytics
Performance Mgmt
Equipment & Process
Behavior & Optimization
Process Insight
Predictive Maintenance
Big Data
Security
Object Model
Data Storage
Event Detection
Alerts & Notification
Workflow
Portal
Dashboards & Reports
Cloud Platform
Wired
Wireless
Cell
Satellite
Performance Mgmt
RA Cloud Solution
Cloud
Gateway
Secure, smart
efficient transfer of
plant data to the
RA Cloud Platform
Site 1
Site 2
Site n
14
RA Cloud Gateway Capabilities
Variety of Form Factors

wired : wireless : cell : satellite : gps
Cloud Adapter
Formatting
Compression
Authentication
Communication
Thread
Connection Mgmt
Transition to/from
Store & Forward
Store & Forward

Buffer
Local
Storage
Data Conditioning
Aggregate
Data Pump
Thread
Transform
Filter / Event Detection
Data Sources
Connector Plug-In
Connector Plug-In
Connector Plug-In
15
Cloud Application Platform

Model for the application
Security associated with unified model
Common set of (web) services
Application services operating against the model
Time Series Services and history storage
Calculation
Scripting
Business Logic - Eventing & Notification
Common UI (property grids, namespace explorer, )

Common clients (Manager, Trend, XY Plotter, Excel Integration)
Cross-platform Thin UI
Workflow execution
16
Cloud Security
Object level security
Role based ACL (Access Control List)
ACL can be inherited from the parent
Authentication via federated security
Live IDs
Google IDs
Yahoo IDs
Integration with Active Directory
Server-side users (managed by us)
Other providers can be added
18
Rockwell & Microsoft Infrastructure Security
Simple, Secure Access for Key Stakeholders

Corporate
Headquarters
RA Support
RA Cloud Platform
OEM A
OEM B
OEM C
Cloud
Gateway
Secure, smart
device data to the
RA Cloud Platform
Supplier A
Supplier B
Utilities
Prod/Proc
Designers
Quality Org
Support Org
Data Sources
Customer 1
Customer 2
Customer 3
Model Driven UI
Complex Object
Model driven thin UI has driven most of the improved efficiencies in project execution
21
Model Drive UI
Mobile Ad-hoc Reporting Application
browse model hierarchy
select report properties

view current values
view history trends
22
Cross-Platform Visualization
Simple Graphics
23
Dashboard
24
Trending
25
Basic Workflow
26
Powerful On-Premise Clients

Ad Hoc Analytics
Trend, XY Plotter
Powerful On-Premise Clients

Ad Hoc Reporting
Excel Add-in
Software as a Service Solution Components
Non-Recurring-Eng
Costs Per Site/Asset
SaaS Subscription Fee*
Application Configuration
Model Development
Dashboard Development
Business Rule Configuration
Workflows
Cloud Gateway Hardware
All Compute infrastructure

All Data Storage infrastructure
RA Cloud SW Platform (per Asset)
Support SLA
Optional
Cellular svc contract
GPS capability
Optional
Cell or Satellite Connection Fee
* Invoiced quarterly, annually
(minimum 3 year contract)
Each of these components can be built into the subscription fee

Supermajor O&G Producer
Use Case 1
High Volume, High Value, Highly Distributed Assets
PUBLIC INFORMATION
Pump Motor Performance Monitoring

Millions of Motor/Pump combinations in our customer base
Typically poorly monitored

Maintenance is usually reactive rather than proactive
Single customer estimates > $100M annual wastage
Calculate Motor Power from electrical inputs
Calculate Pump Power from fluid inputs
Compare dynamically
Notifications and alarms
Reporting and visualization
Note: This is one of many equipment types with specific performance techniques. There are dozens others. This
one is selected as a moderately complex example with well understood broadly applicable physical principles.
Motor Performance Calculations
Control System Inputs
Motor Speed (rpm):
Motor Voltage (V)*:
Motor Amps (Amps)*: I
*Mean of 3 phases
Motor Power Factor:
PF
Phase Angle:
phi
(if not measured lookup as Fn{L})
Constants
Nameplate rate current
I_r
Nameplate rated voltage
E_r
Calculated Outputs
Motor Load (%)
I*E/I_r*E_r*100
Efficiency, Motor
eff_m
2D lookup table as Fn{L}
Motor Power (hp)
mhp
sqrt(3)*I*E*eff_m*(abs(cos(phi)))/746
Pump Performance Calculations

Control System Inputs
Pump Flow (gpm)
Pump Discharge press (PSI)
Pd
Pump Suction press (PSI)
Ps
Constants
Specific Gravity
SG
Calculated Outputs
Efficiency, Pump, Expected
eff_p_exp (Pd-Ps)*(2.31/SG)
Efficiency, Pump, Actual
eff_p_act
hhp/mhp
Head, Actual (ft)
H_act
3D lookup table Fn{Q,N}
Head, Expected (ft)
H_exp
3D lookup table Fn{Q,N}
Pump Hydraulic Power (hp)
hhp
Q*(Pd-Ps)/(1714)
Visualization Example
Use Case 2
Using Intelligence to Transform an Industry
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www.rsteched.com
What is a L.A.C.T. Unit

The Lease Automatic Custody Transfer (L.A.C.T.) unit is a critical system
designed for the automatic transfer of ownership of liquid hydrocarbons
(crude oil and petroleum products) between the buyer and seller
On land at every junction between production facilities, trucks,
railcars, pipelines or storage tanks
Offshore - into pipelines,
barges, and tanker loading
and offloading operations
The main objective of LACT unit
is to accurately measure, sample
and transfer the hydrocarbons
from between buyer and seller
The Value of a L.A.C.T. Unit

The greatest effect on volume is temperature typical crude oil will
expand and contract at the rate of 2% per 40 F temperature change
The accumulation of errors present in the tank gauging may be as
high as 1%
The potential annual losses in revenue, based on daily lease
production and on $100 USD per barrel oil, would be as follows:
Daily Lease
Production
Lost Revenue/Yr @ 1%
500
$182,500
1000
$365,000
2000
$730,000
3000
$1,095,000
Frustrations with the Current Approach

Visibility and access limited to site visits
Remote sites miles away
Operator errors go unnoticed
Delayed billings for Producers
No accountability for operations
Support/maintenance is difficult
38
A Perfect Solution - Asset Performance

Management from Rockwell Automation
Asset Performance
Management
Remote Monitoring
& Support
Performance Mgmt
Improve LACT Efficiency
Improve Profitability
Real Time System Alarms/ Faults

Event/Notification Mgmt
Predictive & Preventive Maint
Security
Object Model
Data Storage
Event Detection
Alerts & Notification
Workflow
Portal
Dashboards & Reports
RA Cloud Platform
Cloud
Gateway
Secure, smart
plant data to the
RA Cloud Platform
39
High Level Asset Status
USA Locations
North Dakota
- Bakken S1120
- Bakken S1290
- Bakken N2415
- Bakken N2416
- Bakken N2417
- Bakken S3305
South Dakota
- Harding W4451
- Harding N2225
- Harding N2115
- Harding W1175
Oklahoma
- Hunton W7664
- Morrow S8874
Texas
- WT.W115
- WT.N9971
40
L.A.C.T. Unit: Key Performance Indicators
41
Real Time Alarm/Event View
42
Key Process Variables
43
Transaction Overview & Summary
44
Conclusions
Savings in supporting their installed base
Significant new revenue because of accountability for custody transfer
New levels of access to their equipment to:
Improve the performance of their equipment in the field
Improves the profitability of their supply chain
Reduce their support costs

Exciting new business/services opportunities
Differentiated capabilities & business model
45
Use Case 3
Competitive Differentiation; Building a New Services Offering
PUBLIC INFORMATION

www.rsteched.com
Looking Forward
RA Cloud Platform Application Demo

Zdenek Kodejs
PUBLIC INFORMATION

www.rsteched.com
Any Questions?
PUBLIC INFORMATION

www.rsteched.com

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Introduction to Cloud Computing

Using Cloud Technology in Manufacturing to Drive Innovation & Insight

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

4 Megatrends We See For Our Growth

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Cloud Design Principles

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Capacity Needed (Max + 20%)

Capacity Needed (Max + 20%)

Your Application Portfolio What Does it Look Like..?

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Microsoft Cloud OS vision

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Your Data Center

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Microsoft Azure The Big Picture

N Central US, S Central US, N Europe, W Europe, E Asia, SE Asia +

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

The Value of Cloud for Manufacturing

Cloud Computing is a disruptive technology force in Manufacturing

The Evolution of Software Systems

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Cloud Value Prop for Manufacturing

Local deployments are difficult /

RA Cloud Gateway Capabilities

Variety of Form Factors

Store & Forward

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Cloud Application Platform

Common UI (property grids, namespace explorer, )

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Rockwell & Microsoft Infrastructure Security

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Simple, Secure Access for Key Stakeholders

select report properties

view history trends

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Powerful On-Premise Clients

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Powerful On-Premise Clients

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Software as a Service Solution Components

Costs Per Site/Asset

SaaS Subscription Fee*

Cloud Gateway Hardware

All Compute infrastructure

Each of these components can be built into the subscription fee

Supermajor O&G Producer

Copyright 2014 Rockwell Automation, Inc. All Rights Reserved.

Pump Motor Performance Monitoring

Typically poorly monitored

Motor Performance Calculations

Control System Inputs

Motor Speed (rpm):

Motor Voltage (V)*:

Motor Amps (Amps)*: I

Motor Power Factor: