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  • Cadbury Bournvita - Google Forms

    Încărcat de

    Kshitij Bhakoo
    450 vizualizări6 pagini
    (1) Students from Amity Business School are conducting a survey about sales of FMCG products in India, specifically looking at personal selling effectiveness. (2) The survey asks respondents questions about Cadbury Bournvita chocolate drink, including brand awareness, preferences, purchase considerations, and ratings of Bournvita on attributes like taste, packaging and quality. (3) Respondents are asked to provide their name, age, gender and occupation for the survey. All responses will be kept confidential.

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    survey

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    (1) Students from Amity Business School are conducting a survey about sales of FMCG products in India, specifically looking at personal selling effectiveness. (2) The survey asks respondents questions about Cadbury Bournvita chocolate drink, including brand awareness, preferences, purchase considerations, and ratings of Bournvita on attributes like taste, packaging and quality. (3) Respondents are asked to provide their name, age, gender and occupation for the survey. All responses will be kept confidential.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    450 vizualizări6 pagini

    Cadbury Bournvita - Google Forms

    Încărcat de

    Kshitij Bhakoo
    (1) Students from Amity Business School are conducting a survey about sales of FMCG products in India, specifically looking at personal selling effectiveness. (2) The survey asks respondents questions about Cadbury Bournvita chocolate drink, including brand awareness, preferences, purchase considerations, and ratings of Bournvita on attributes like taste, packaging and quality. (3) Respondents are asked to provide their name, age, gender and occupation for the survey. All responses will be kept confidential.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 6

    9/25/2016

    CadburyBournvitaGoogleForms

    Cadbury Bournvita

    QUESTIONS

    RESPONSES

    82

    Cadbury Bournvita
    Hi,
    We are students from Amity Business School, Marketing and Sales, Amity University, Noida, we are required to
    conduct a survey, for our research pertaining to sales management. This survey will encompass questions towards
    the assessment productivity of personal selling in Indian market (case of FMCG products).
    Preview

    Kindly ll the questionnaire, your responses would be kept condential.

    Name

    Short answer text

    Age *
    Short answer text

    Gender
    Male
    Female

    Occupation *
    Student
    Employed
    https://docs.google.com/forms/d/1IcegEhe9MUFVQjaKoe0cNzDZMbuDwZjTr2wN12ok0M/edit

    1/6

    9/25/2016

    CadburyBournvitaGoogleForms

    Self - Employed

    Cadbury Bournvita
    Home Maker
    Other

    QUESTIONS

    RESPONSES

    82

    Identify the Tagline associated with Cadbury


    Secret of my energy
    Tayyari jeet ki
    Taller, stronger, sharper
    Preview

    Yummy choco-malt drink

    Does this product satisfy your

    Yes
    No

    How would you like to rate Cadbury Bournvita on a scale of 1 to 5 as a


    chocolate drink?
    1

    Very poor

    Which medium keeps you updated about Cadbury

    Excellent

    Newspapers

    https://docs.google.com/forms/d/1IcegEhe9MUFVQjaKoe0cNzDZMbuDwZjTr2wN12ok0M/edit

    2/6

    9/25/2016

    CadburyBournvitaGoogleForms

    Magazines

    Cadbury Bournvita
    Television
    Friends
    Online

    QUESTIONS

    RESPONSES

    Rank Cadbury Bournvita based on the following

    82

    Row 1. Taste
    Row 2. Solubility
    Row 3. Nutritional Value
    Preview

    Row 4. Availability
    Row 5. Value for money

    Column 1. Very Bad


    Column 2. Bad
    Column 3. Neutral
    Column 4. Good
    Column 5. Best

    Rate your order of preference among the following

    Row 1. Bournvita
    Row 2. Horlicks
    Row 3. Boost

    Row 4.
    https://docs.google.com/forms/d/1IcegEhe9MUFVQjaKoe0cNzDZMbuDwZjTr2wN12ok0M/edit

    3/6

    9/25/2016

    CadburyBournvitaGoogleForms

    Row 4. Complan

    Cadbury Bournvita

    Row 5. Patanjali Chocolate Powder

    Column 1. Very bad


    Column 2. Bad

    QUESTIONS

    RESPONSES

    82

    Column 3. Neutral
    Column 4. Good
    Column 5. Best

    Which product do you prefer on the basis ofPreview

    Bournvita
    Horlicks
    Boost
    Complan
    Patanjali chocolate drink

    Does the nutritional value of Cadbury Bournvita has any relevance to


    Yes
    No

    If Cadbury Bournvita is not available in your nearest retail store, which


    other brand will you prefer?

    Short answer text


    https://docs.google.com/forms/d/1IcegEhe9MUFVQjaKoe0cNzDZMbuDwZjTr2wN12ok0M/edit

    4/6

    9/25/2016

    CadburyBournvitaGoogleForms

    Cadbury
    Bournvita
    Which
    feature
    out of the following instigates you to buy the product of your *
    choice?
    Family decision
    Individual decision
    QUESTIONS

    RESPONSES

    82

    Promotional/Advertisement based decision

    How would you rate Cadbury Bournvita on the following

    Row 1. Quantity
    Row 2. Packaging Style

    Preview

    Row 3. Quality
    Row 4. Variety

    Column 1. Very bad


    Column 2. Bad
    Column 3. Neutral
    Column 4. Good
    Column 5. Best

    Will you suggest Cadbury Bournvita as a chocolate drink option to

    Yes
    No

    https://docs.google.com/forms/d/1IcegEhe9MUFVQjaKoe0cNzDZMbuDwZjTr2wN12ok0M/edit

    5/6

    9/25/2016

    CadburyBournvitaGoogleForms

    Cadbury Bournvita

    QUESTIONS

    RESPONSES

    82

    Preview

    https://docs.google.com/forms/d/1IcegEhe9MUFVQjaKoe0cNzDZMbuDwZjTr2wN12ok0M/edit

    6/6

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