Documente Academic
Documente Profesional
Documente Cultură
Thesis
Presented in Partial Fulfillment of the Requirements for the Degree Master of Arts in the
Graduate School of The Ohio State University
By
Tina Lynn Li, B.A.
Graduate Program in East Asian Languages and Literatures
The Ohio State University
2015
Thesis Committee:
Jian Xiaobin, Advisor
Galal Walker
Copyrighted By
Tina Lynn Li
()
2015
Abstract/
Xiaomi, founded April 2010, within 4 years has already become the king of Chinas
smartphones and even ranks third in global smartphone sales. This current paper explores
the reasons for Xiaomis explosion of popularity from six different angles: company
development history, business operations strategy, competitive advantage, competitor
analysis, potential obstacles to development and domestic market prospects. Through an
in-depth analysis, this paper will explore the resistances faced by Xiaomi when entering
foreign markets and how they were able to maintain foreign sales and health development.
Finally, it will discuss some of the valuable lessons that Chinese enterprises expanding
abroad and foreign enterprises entering China can learn from Xiaomis success.
2010 4
ii
Acknowledgment/
I would not have completed this study without my loving family and friends. To all my
past and present mentorsteachersProfessor Steven Knicely, Minru Li, Jing Li, Litong
Chen, Donglin Chai, and many more, thank you for always sticking by my sideand
teaching me this wonderful new world of Chinese language. To Sun Yat-Sen University
professor, and my advisor Wang Haizhong, who gave valuable assistance with my
research.
/
iii
Dedication/
My Grandma Dotty Burchfield has always been there, supporting me through all
my decisions. Through the ups and downs in my life, she has always been a great
motivator, by listening and supporting my decisions. She did not give up on me, which
says wonders. I know I have made a lot of bad decisions in my life, but you were always
there to help me in the end.
My decisions to join the military, finish undergraduate degree in Security
Intelligence, and continue graduate school specializing in Chinese language. All this was
because I wanted to make a difference in someones life, to help strengthen the ties with
China. Just maybe one day, I will be able to be like her and make a huge difference in the
world, a huge difference in someones life. As Neil Armstrong once said, One small
step for a man, one giant leap for mankind. Grandma, made a big impact on my life,
and I would not be where I am at without her.
Dotty Burchfield
Future Goal/:
Take politics out of International Relations.
iv
Vita/
2014. 9---2015. 7
---
2013. 12---2015. 5
---
2007. 6---2013. 12
2012. 6---2013. 8
---
2014. 9---2015. 7
Table of Contents/
Abstract/ ...................................................................................................................... ii
Acknowledgment/ .................................................................................................. iii
Future Goal/: ----------------------------------------------------------------------- iv
Vita/ ............................................................................................................................ v
........................................................................................................ 1
............................................................................................ 3
2010 ------------------------------------------------------------------------------------5
2011 ------------------------------------------------------------------------------------5
2012 ------------------------------------------------------------------------------------6
2013 ------------------------------------------------------------------------------------6
2014 ------------------------------------------------------------------------------------7
2015 ------------------------------------------------------------------------------------9
.......................................................................................... 10
.................................................................................................. 14
----------------------------------------------------------------------- 14
----------------------------------------------------------------------- 15
----------------------------------------------------------------------------- 16
----------------------------------------------------------------------- 18
.......................................................................................... 23
-------------------------------------------------------------------------- 23
----------------------------------------------------------------- 24
-------------------------------------------------------------- 25
-------------------------------------------------------------------- 26
-------------------------------------------------------- 29
.......................................................................................... 32
-------------------------------------------------------- 32
1. ------------------------------------------------------------------------ 32
2. --------------------------------------------------------------------- 33
-------------------------------------------------------------- 34
----------------------------------------------------- 36
vi
...................................................................... 37
----------------------------------------- 37
-------------------------------------------------------------------- 37
.................................................................................. 39
-------------------------------------------------------------- 39
----------------------------------------------------------- 39
-------------------------------------------------------------- 40
-------------------------------------------------------- 41
-------------------------------------------------------- 42
.............................................................. 44
----------------------------------------------- 44
----------------------------------------------------------------- 44
----------------------------------------------------------------------------- 45
----------------------------------------------------------- 45
.......................................................................................................................... 46
Reference: ........................................................................................................ 48
A: ---------------------------------------------------------------- 50
A ----------------------------------- 51
B ---------------------------------------------------------- 52
vii
List of Tables/
: 5 : 2014 IDC ................................. 19
: Strategy Analytics) ................................................ 20
.............................................................. 24
viii
List of Figures/
: 2014 .................................................................................................... 4
: 2013 9 2014 4 ........................................ 13
: 3 ....................................................................... 21
ix
2010 4
CEOIT
CEO IT
MIUI
2014
2014 6112
227% 743 135%
2014
116 15.6 3% IDC
2017 740.5 117.8 1
1
(,
2015)
: 2014 2
8%10%
2013 265.83
4.86 3.47 1.8%
28.7% 18.7% (, 2015)3
2013
2013 2014
2015
MIUI
2
(,
2015)
3
(,
2015)
1000
3000
MIUI TV 8 + 1
IPhoneIPad
WIFI
30 MIUI
Android
2010
4 6
8 16 MIUI
12 10 Android
2011
7 12
MIUI
8 1
5
8 16 MIUI 798
1
9 5 30
12 18 1 5 30
2012
5 29 10
6 7 7 x 24
6 26 2.16
40
8 16 798
11 19 12 MI2 10 2 29
M1S 30 12 02
12 24 25
2013
1 4 60 50
3000
3 1 MIUI V5 2
3 12 12 25 20
25 1S
3 19 1 299
2 20 1999 16/32GB
4 9 MIUIV5 2
2S 2 2A
4 26 12 2a 10
5 9 10 5 10 10
6 7 12 2S16/32G
2A1
6 8
6
15
6 24 8 6 27
900 qq
8 12 12
90 10
8 28 12 2013 APP
MIUI 100 199 1
1000
9 5
3
10 22 3
2S
11 11 11
311 2s11 5
11 28 10 15 3
2014
2 14 1s 2 20
2 27 10 2S 16G 4001299
600CPU
3 16 0 QQ Note 5.5
cpu3 19 3 26 12
3 27
4 22 mi.com xiaomi.com
4 23 mini
7
4K 129 399
5 15 MIUI16G
1499 64G 1699
7
7 22 4
4 2.5GHz 801 3GB LP-DDR3
16\64GB eMMC5.0 JDI 5 1080P OGS
1300 800 3080mAh
One More Things
8 16 798 MIUI 6
8 28 Lazada
10 30 LG
11 6
SDR1860 SDR1860
1.03
1
3%
11 12
11 19 18 3
12 14
12.7
2015
2015 QQ 1
4 QQ
1 4 2014
1 15 Note 2299
3299
1 19 5.27
4.23 2.98%
1 30 Note 1
1987 11 18
20 1G2G
3G 4G 1G
2G 3G PC
CPU
4G
3G
1978 10 GDP
10% 2010 GDP 10.3% 5.75
GDP5.39
42 4 2010 GDP
2014 GDP 7.4% 1990 GDP 3.8%
GDP 1978 381 2014 46510.5
7575 2014 8 GDP
1 6.1428
GDP 2014 90
53% 2000
4
(,
2015)
10
99%
2014
90.8% 66%
37%36%10%5
13
GDP
46% 1000
5
(,
2014)
11
1000 3000
12
Statista
0.91%
0.77%
0.70%
0.62%
0.47%
0.50%
0.37%
0.28%
: 2013 9 2014 4
GDP
13
IT IT
IT IT
++
++
80% Android
MIUI Android
6 MIUI
MIUI
APP
iPhone 5s
6
(,
2013)
14
++
Android IOS
IOS
IOS MIUI
GDP
40
15
MIUI
MIUI
MIUI MIUI
MIUI 100
2011 8 1
16
MIUI
1 2011 5 3000
MIUI
100 1 2000
20 23% 5000
3000
1 100
2012
150 150
150
2014
17
MIUI
360
66%
18
IDC 2017
740.5 117.8
: 5 : 2014 IDC
19
: Strategy Analytics)
20
: 3 7
799 4505
3
1999 iPhone 5s 5310
7
(Handford,
2013)
21
22
13
4050% 799
2014 4
1000 Note
1000 1000 2014
3000
1000
10% 34%
23
/*
+
+
24
++
MIUI
Android
2010 4
MIUI MIUI MIUI
MIUI
2011 8
25
1 30
1 30
30
2012 1
F note
3
IT IT
26
IT IT
CEO
1992 Drexel
MIUI
1999
BSP
Art Center college of design
KTV
27
MIUI
1
2011 12 408
IT
100
100
100 85
5 80%
1000
2011 3
28
8 11
CPU
2 2
1 1
1
2 APQ8064 6
6
MIUI
29
2013
9.4% 3.3%
87.3%
Android
80% Android IOS
Android MIUI Android
30
2 2
2
31
2010 4
2014
2014
116 15.6
3%
1.
MIUI
MIUI Android
Android Android
MIUI MIUI
MIUI
32
PCT
2014 3 Unwired Planet
21 3GLTE 10
2000
2009
IOS
Android IOS
Android
2.
33
SIM 2014 38
13
13 HTC
34
++
2012 5 5 5 5
6000 iPhone iPad
75%iPhone 73%
htc
iPhone iPad 68%
2011 8 1 2012 5
2012 8 2 2013 7
2013 9 3
35
36
2012 10 2 Nexus 4
1900 2 1999
HTC Android
1888 vivo
vivo V
2014
TCL 6000 2014
1500 35
37
MIUI
MIUI
38
1987
20
90.8% 66%
IT
2010
39
2010
42 GDP
10%2010
2014 7.4%
GDP 7575 46510.5
90.8%
66%
1997
8%
2014 53% 13
2000
40
2050 75%
1986
9
2006
9
1978
1999
50%
1999
10%
41
IT
42
43
2013 2014
44
20
45
46
95%
2.98% 100
APP
47
Reference:
[1] wenku.baidu.com
[2] Bischoff, Paul. "Its official: China will get 4G on December 18." [J]Tech in Asia,
2013. Web. (2013, 12 06). [3]<http://www.techinasia.com/official-china-4g-december18/>.
[4]. (2014, 1 24). . Retrieved 1 28, 2014
[5]. (2013, 08 12). 90 . [OL]. Retrieved
September 14, 2013, from News PC Online:
http://news.pconline.com.cn/342/3423564.html
[6]. (2013, 09 27). 80% Android .[OL]. Retrieved 02 26,
2015, from TechWeb: http://www.techweb.com.cn/data/2013-09-27/1339275.shtml
[7]. (2013, 8 21). . , 1-4.
[8]. (2015, 1 4). 2014 743 1 15 . [OL].
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http://digi.ifeng.com/a/20150104/40929108_0.shtml
[9]. (2013, 11 6). .[OL]. Retrieved 11 6, 2013, from
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[10] . (2015, 01 04). 2014 743
6112 . Retrieved 01 05, 2015, from :
http://tech.ifeng.com/a/20150104/40928977_0.shtml
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http://baike.baidu.com/link?url=r-hRRRaqIOp1XEPwHmZSHvv03NoLqYhdNWWF98ZmiaICn0p85nZPdlOjT80kbazjkt8Qrf6L8yQS_A
HRUBL2_
[12].(2015, 1 5). 2014
http://finance.eastmoney.com/news/1360,20150105463961512.html
[13]. (2014, 2 12). 2014 90%.[OL].
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http://www.chinairn.com/news/20140212/161323476.html
[14] Chen, J. (2013, 2 21). US- China Today: Spring Festival Gala & Super Bowl
Difference: Advertising. Retrieved 2 5, 2014
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Retrieved 10 14, 2013, from Tech In Asia: http://www.techinasia.com/york-timesxiaomi-wrong/
[17] Handford, R. (2013, November 6). Mobile World Live. Retrieved 8 2013, 2013
[18] Kelleher, K. (2013, 10 4). Xiaomi: China's Threat to Apple and Samsung. [OL].
Retrieved from Business Times: http://business.time.com/2013/10/14/xiaomi-chinasthreat-to-apple-and-samsung/
[19] Khalaf, S. (2013, 10 22). Xiaomi: The Apple ( and Netflix) of China.[OL].
Retrieved 10 25, 2013, from Flurry Blog.
[20] Madden, N. (2010, 03 10). Advertising Age. Retrieved 2 1, 2014
[21] Samsung Massive Marketing Budget. (2012, November 20). [OL]. Retrieved
October 13, 2013, from Buisness Insider: http://www.businessinsider.com/chart-of-theday-samsungs-massive-marketing-budget-2012-11
[22] Tse, A. (2014, 08). (T. L. Li, Interviewer)
[23]Wakabayashi, D. (2013, 12 6). Apple Legal Fees in Samsung Patent Case Topped
$60 Million. Retrieved (2013, 12 6), from Wall Street Journal.
[24] Whuxiu.com. '--'. N.p., 2014. Web.
17 June 2015.
[25] Yarow, J. (2013, March 13). Samsung's Ad Budget Grew By 5X To $401 Million
Last Year, Crushing Apple. Retrieved October 13, 2013, from Business Insider.
[26] Youku. (2014, 2). : 2014 . Retrieved 2
4, 2014
49
A:
50
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
a)
12.
a)
b)
13. C2B
14.
15. Apps
51
B
1.
2.
3.
4.
a)
5.
6.
7.
8.
a)
b)
a)
b)
52