Social Media Assessment

------------------------------------------------- 2.02
-------------------------------------------------Go back to Milestone 1, Lesson 5, Page 3. Take the Social Media
Rookie or Superstar Quiz. Record your results below.
My Social Media Identity: ______________________________________
My Social Media Life According to Others:
Hello, my name isWhat is your online identity?
_______________________________
Whats Next?
Step 1:
1. Using your social media platform of choice, post the following
question: What three words come to mind when you see my online
profile?
2. Take a screenshot of your post and place it here.
3. Choose three words that surprised you the most and record them
below:

Step 2:
1. Reflect on these three words and answer the following questions:
a. Do these words represent you?
b. Are these words you would want associated with you? Why or
why not? (Be sure to support your statements; after all, you are
explaining yourself.)
Step 3:
1. Once you add this information to this page, be sure to save it. You
will be submitting your work in this lesson.

------------------------------------------------- 3.02
-------------------------------------------------Go back to Milestone 2, Lesson 4, Page 8. Take the Whats your
passion? Quiz. Choose one of the suggested causes to support
through social media. Record your cause here:
________________________________________________________________________
___
Head vs. Heart
How will you appeal to your audience logically? What statistics,
facts, graphs, charts, will you share to inform your followers. Provide
examples below.

How will you appeal to your audiences emotional side? What

images, photos, or stories will you share to pull on their heart-strings?
Provide examples.

Here is an example of what a student might submit (please do not

copy AND delete the examples before submitting yours):
TOPIC - Pet Adoption vs. Breeding - Adopt pets from shelters
HEAD - Logical Appeal
Approximately 7.6 million companion animals enter animal
shelters nationwide every year. Of those, approximately
3.9 million are dogs and 3.4 million are cats.
Each year, approximately 2.7 million animals are
euthanized (1.2 million dogs and 1.4 million cats).
Approximately 2.7 million shelter animals are adopted
each year (1.4 million dogs and 1.3 million cats).
About 649,000 animals who enter shelters as strays are
returned to their owners. Of those, 542,000 are dogs and
only 100,000 are cats.
Of the dogs entering shelters, approximately 35% are
adopted, 31% are euthanized and 26% of dogs who came
in as strays are returned to their owner.
Of the cats entering shelters, approximately 37% are
adopted, 41% are euthanized, and less than 5% of cats
who came in as strays are returned to their owners.

About twice as many animals enter shelters as strays

compared to the number that are relinquished by their
owners.

People can't argue with the facts - share the statistics regarding your
"cause" with them.
HEART - Emotional Appeal
For the emotional appeal, share images that will tug on their
heartstrings or testimonials that will hit home. Here's an example:
"GEORGIA
Georgia is my best friend! She is a miniature pincher, and she is an
absolute clown! She loves to burrow underneath the blankets, and run
around the house all crazy! But she also just loves to chill with me
while Im watching TV. She loves her family, but not so much other
people. My experience at this shelter was amazing! We were about to
adopt a different dog that they had at the shelter, but we couldnt
resist saying hi to Georgia, and she just stole my heart right away! The
people working at the shelter were so nice about letting us see any
dog that we were interested in, and they also allowed us to play with
the dogs until we decided which one would be out life long friend. Ive
had 3 dogs in my life, and Georgia is definitely a number one dog. She
is my daughter, my life long soul mate and we were meant for each
other. I owe it all to the amazing animal shelter! Now, even when she is
gone, she will have changed my life!
Shared by Jordan Lehi"

Who is your audience? Who are you trying to reach regarding your
cause? How are you going to reach them blog posts? Creating an
new Facebook group page?
Who is not your audience? Who isnt going to be interested in your
cause?

------------------------------------------------- 4.03
-------------------------------------------------What was your intended change? What was your plan to
implement it?

Who was your target audience and how did you try to get them
involved?

Is this the end? How do you plan to continue your project in

the future?

DO YOU NEED MORE HELP? VISIT THIS WEBSITE

http://learn.flvs.net/educator/common/Course/SocialMedia1/HelpSite/So
cialMediaHelpSite.htm