REVITILIZATION OF THE BAGUIO CITY PUBLIC MARKET: REVIVING

CULTURE

I.INTRODUCTION
BACKGROUND OF THE STUDY
Considered as the show window of the city, the market is endowed with fertile economic
activity, where different kinds of enterprising individuals stay and income-generating
activities are undertaken. Public Markets exist to fulfill a public purpose, showcase a
communitys unique character and culture while serving its everyday shopping needs.
The Public Market provides a venue of product and cultural exchange where diverse
people meet and socialize. Perhaps more so then was the main center of town
commerce and trade. The exchange between and among diverse cultures implies that
one or the other or both is changed or enriched by the others culture, eventually
enriching the culture of the community and ultimately society.
In the City of Baguio, The market became the center of trade of Kafagway even before
Baguio became a chartered city. It has always been the area where products from the
lowlands and products from the highland areas of the old Mountain Provinces were
traded among local buyers as well as the viajeros. The Baguio City Public Market was
formally established in 1913 and covered by a transfer certificate of title for an area of
77,770 square meters. At present Baguio Public Market is still a bustling place where
locals and tourists stroll and purchase products produced in and around the city.
Though considered as some as one of the best public markets in the Philippines the
Baguio City public Market through the developments through the years is losing its
cultural identity which gives the users the unique experience as they strolled through the
market.
The totality of learned, socially transmitted behavior. It includes ideas, values, and
customs (as well as the sailboats, comic books, and birth control devices) of groups of
people as defined by Ian. Culture is what binds society, the consummation of the
knowledge from its beginning to the present. Culture does not only provide social
stability but also provides explanations and answers to problems we face.

STATEMENT OF THE PROBLEM

The Baguio Public Market throughout its history has been through a lot of
CATASTROPHES AND DEVELOPMENTS/RENOVATIONS, but with these the
developments has not been able to solve the present problems and has not been able
to address and predict impending problems. The Market has changed but failed
develop.
The Researchers aim to answer the following questions:
1. What are the problems faced by the Baguio City Public Market in the present and the
past?
2. Why and how did the problems in the Baguio Public Market come about?
3. How has the Baguio Public Market progressed/deteriorated through the years?
4. How satisfied are todays users with the present condition of the Baguio Public
Market?

SIGNIFICANCE OF THE STUDY

Cultural identity remains an important quality of a society in order for its people to feel a
sense of belonging and a sense of security. Preserving it would mean allowing its
people to work together and grow and survive as individuals and as social beings.
Learning from history and culture would present us significant knowledge that would
help forge a better plan for our market, not only for todays but also in the future. By
studying and understanding the patterns, behaviors, and attitude of the people in a
society, we would be able to provide a more effective solution for the problems faced by
the Baguio City Public Market. Concisely the outcome of the research would keenly give
developers valuable information on how to engage the design and planning phase of a
public market (specifically in Baguio city).