Documente Academic
Documente Profesional
Documente Cultură
REP
//
ORT
ISSUE:03
Special Report:
Future
News
MONTHLY
REPORT
COVERING
CONSUMER AND
SOCIAL TRENDS,
TRENDS IN
MARKETING
COMMS,
PACKAGING,
PRODUCT
INNOVATION
AND BEYOND...
CREATIVE BY:
WWW.SEEKANDDESIGN.COM.AU
to call John back, to eat some nuts and to get that last
project out the door as yoga is creeping up. All the while
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to pay to participate.
technologies. Enjoy.
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1. IPADS
OUR NEW CONSTANT
COMPANIONS KEEP US
CONNECTED TO WORK.
Smartphones (led by the iPhone) may
have revolutionised not only the way we
communicate with each other but how we
perceive and interact with the world at large
- but the iPad is not far behind. New research
shows that iPads are being used in all manner
of public and private places keeping workers
continuously connected to the office.
Where were using our iPads
An Australian survey reveals:
- 49% of workers used their iPads to send
emails while they were on holidays
- 23% of workers used their iPads to send
emails from bed
- 21% of workers used their iPads to send
emails from restaurants
- 42% of workers had used their iPads to
send emails from an entertainment event
http://www.dailytelegraph.com.au/workers-on-ipads-
in-bed-church-holiday/story-fn6b3v4f-1226130743852
SMARTPHONES IN AUSTRALIA
A similar trend is occurring in Australia. A global study by
Google Australia and Ipsos Research reveals how Australians
have embraced the smartphone revolution in comparison to
their international counterparts.
SMARTPHONES GLOBALLY
A global study by IMS research predicts one billion smartphone sales by 2016.
The study predicts that sales of smartphones will exceed 420 million devices in
2011, accounting for nearly 28 percent of the entire global handset market
View the Link:
http://www.techjournalsouth.com/2011/07/smartphone-sales-headedfor-1b-devices-nokia-share-declines-samsung-leading/
3. DIGITAL FATIGUE:
IS UBIQUITOUS CONNECTION CAUSING
BURNOUT?
How much connection is too much? Just how information can you
digest? How much of this information is genuinely important and
how much of it is just distraction?
How much time does social networking take you away from real-life
networking and socializing? What is all this instant access doing to our
brains and our ability to focus?
These are just some of the questions being asked by a rising tide of
commentators who say that mobile technology is taking over our lives.
Bestselling books such as Hamlets Blackberry by William Powers
and The Shallows by Nicholas Carr warn against the dangers of being
aways-on and always- connected via our mobile smartphones
and tablets, which include rising stress levels, information overload,
connection addiction, choice fatigue and the death of solitude.
UWS INSIGHT/
Smartphones and tablets have revolutionised the world, changing the
way we communicate and consume. As global smartphone and tablet
penetration continues at break-neck speed mobile marketing will
eclipse all other platforms. Is your business ready? Are you one of the
87% of brands whose website is not optimized for mobile?
While consumers continue to embrace mobile media the anxiety over
digital fatigue and over-connection hangs in the shadows. How will your
brand respond to this important counter-current?
UWS INSIGHT/
Live tools are the future of digital
insight. Tracking a constantly evolving
multifaceted platform like the internet
demands that we are watching every
moment. Live tools like this infograph
provide a powerful window into the
NOW, rather than the yesterday.
UWS INSIGHT/
Mood is at the core of the psychology of consumption. Reaching
potential consumers when theyre in the right mood can be crucial
to how successfully your message is received. Are you talking to
your consumers at the right time of day?
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UWS INSIGHT/
Timeline is one of the most significant developments
to hit social media. Not only does it have the
potential to redefine how we search for content
and experience the web - transforming it into a
real-time integrated medium it also has the
potential to transform how we consume.
And by allowing Facebook to see our consumption,
the company will be able to mine even more
valuable data than it does now about its users
habits and desires, which in turn can be used to
sell more fine-tuned advertising.
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The toys trigger various levels, effects, sounds, narration and experiences based
what car is actually placed on the iPad. It works by special sensors that are placed
on the bottom of the cars and when pressed down on the iPad surface, the individual
cars are recognised by the app accordingly.
The brilliant idea hits two birds with one powerful stone not only driving downloads
of the branded app but toy sales in a whole new category of toys as well.
Watch the video demo:
http://www.youtube.com/watch?feature=player_embedded&v=VaNzbCtxtcY
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UWS INSIGHT/
As apps become more and more prominent in the marketing mix, innovative, ground-breaking
ideas like these will become mandatory in helping brands stand out from an increasingly crowded
space. By linking physical products with apps and games these brands are also directly driving
product sales.
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INTERACTIVE INSTALLATION
Interactive is the new buzzword in
experiential and installation marketing.
But engaging a cynical consumer by
striking the right balance between
entertainment, amusement, relevance
and usefulness, isnt always easy.
In these recent campaigns brand
juggernauts Nokia, Virgin Mobile and
Powerade get it right.
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UWS INSIGHT/
3. POWERADE: FOOTBALL
TWITTER CAMPAIGN
Twitter has become a default second screen during most big sporting
events. Leveraging this Powerade Brazil created a live infographic for
every game during the Copa America Argentina 2011, which is the
Interactive Installation is
about creating a unique brand
experience in a space that
consumers are passionate
about be it on a dance
floor or at a football game
or via an unexpected act of
kindness. The best interactive
installations dont impose on
consumers, they add another
positive layer of experience to
something they already enjoy.
Its not about being in your
face, its about being useful,
fun and engaging.
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UWS INSIGHT/
Real Motion projection mapping
demonstrates how crucial it is to keep
evolving platforms and technologies
so that they become more engaging.
For large scale events particularly,
real-life projection mapping represents
an opportunity to create high-impact,
highly interactive and memorable
brand experiences.
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UWS INSIGHT/
This is a unique call to action, creating a new
experience will always draw in customers.
Research is yet to provide feedback on how
the app is performing but it has been instantly
attracting eyeballs. Can Zegna convert those
views into transactions?
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UWS INSIGHT/
View the Link:
http://layar.eu/
http://www.youtube.com/watch?v=b64_16K2e08
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UWS INSIGHT/
The campaign was not only innovative,
but also effective in terms of increasing
the bottom line. The campaign coincided
with a 46% jump in sales, generating
$4 million for Lance Armstrongs fight
against cancer.
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UWS INSIGHT/
Whilst this might now comply with Facebook terms of services, which limits the potential for
campaigns like this in the future. The novelty of this campaign as the added incentive of prizes
made this a viral success for Ikea. Make online content remarkable... ie.e, as Seth Godin states,
worth remarking about.
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UWS INSIGHT/
Chartbeat also includes alerts via SMS, email or iPhone and this means
site owners get information in real-time such as when traffic spikes, page
load slows, or the site goes down.
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5 ONLINE RETAILERS
WORTH VISITING OR
PERHAPS, DARE WE
SAY IT... MIMICKING.
1. http://made.com
Made.com is an online furniture retailer that cuts out the middle-man, and connects consumers with furniture makers directly.
The online site cuts out the retailer and the wholesaler, to offer consumers designer furniture at highly discounted prices.
2. http://preorder.it/
Preorder.It is a website that allows customers to pre-order new gadgets and electronic devices before the sale officially starts.
3. http://GoTryItOn.com
GoTryItOn is an online fashion site, where users can upload their own photos in various outfits. The community can then vote to
wear the outfit, or change it, choose between two different outfits.
4. http://martinandosa.com
Martin + Osas US website makes organizing products by type and by outfit. Users then click on each product range and have the
option of buying each item with the outfit.
5. http://pronto.lastminute.com
Lastminute.com has recently launched an innovative new search feature on its website, called Pronto. The search makes it easier
for customers to find what they are looking for as drop-down lists appear for each search item, helping the user to make their
search as precise as possible, by enabling them to specify different attributes of what they are looking for.
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