Documente Academic
Documente Profesional
Documente Cultură
BUSINESS PLAN
TABLE OF CONTENT
1. INTRODUCTION.2
2. PURPOSE OF BUSINESS PLAN....3
3. COMPANY BACKGROUND.4
4. PARTNERSHIP BACKGROUND..................................................................5-8
5. LOCATION OF BUSINESS.....9-10
6. ADMINISTATIVE PLAN.11-17
7. MARKETING PLAN....18-26
8. OPERATION PLAN27-33
9. FINANCIAL PLAN..34-38
10. CONCLUSION..43
LIST OF FIGURE
Figure 5.1 location of business....12
Figure 6.1 organization chart...14
Figure 7.1 before market share25
Figure 7.2 after market share26
Figure 8.1 operation layout30
Page 1 of 46
LIST OF TABLE
Table 3.1 company background.....7
Table 6.1 manpower planning..15
Table 6.2 task and responsibilities.16-17
Table 6.3 schedule of remuneration...18
Table 6.4 list of equipment19
Table 6.5 administration budget...20
Page 2 of 46
ACKNOWLEDGEMENT
Bismillahirrahmanirrahim.
First of all, I am very grateful to Allah S.W.T for His blessings. I would to give a
special thanks to my lecturer, Prof Dr. Habrizah Hussin for the supervision and support that
she had gave. With her guidance, it really helps me in the progression of the business plan.
Besides that, all tasks during the development of this paper work would be nothing without
Page 3 of 46
Last but not least, thank you to my family member especially my parents. They
always supporting me especially in financial matter. May Allah bless all of us and only He,
the Almighty could repay all my debts to those whos had gave me a helps.
EXECUTIVE SUMMARY
I Love Novel shop is a novel rental business. The novels that offered is Malay novel
and English novel. The purpose of running this business is to support the hobbies of reading
novel and to help to saving peoples money from buying a novel. The concept of I Love
Novel rental business is customer need to pay the exact price of the rent novel. When they
Page 4 of 46
The market target of I Love Novel shop is among of fully housewife, teenagers or
students, and also career woman. Generally, the category of people that like to spent time
with reading the novel is the female. That why the shop is open at strategic area which is at
Taman Permaisuri, Cheras. The location of shop is nearer to housing area and school. The
business of I Love Novel shop is own by Nurnabilah and the form of this business is
partnership. Besides be a partnership, they also take a part in handle the business and they
have their own expertise in marketing, financial, and operation.
1.0
INTRODUCTION
I Love Novel shop is a novel rental business. The idea of this kind of business is
based on the hobby of reading and gather the novels. Because of too much novels that
have been collected, so existence of idea to open a novel rental business. This business
are offering 500 local writers work like Norhayati Ibrahim, Fauziah Ashari, Sharifah Abu
Page 5 of 46
Page 6 of 46
Page 7 of 46
2.0
b. To attract financing
- The important reason why need a business plan is to attract the investors by
putting statistics, facts, figures and detailed plans of the business. When the
investors read and understand the business plan, it will attract investors to give a
fund to a new business idea.
Page 8 of 46
3.0
COMPANY BACKGROUND
Business address
Correspondence Address
(include website/e-mail address)
Website : www.ilovenovel.com
E-mail : ILoveNovel@gmail.com
Telephone Number
Form of Business
Partnership
Main activity
Novel rental
Date of commencement
March 2016
Date of registration
October 2015
Registration no.
000276328-F
Name of bank
Maybank
2532-8220319-24-7
4.0
PARTNER BACKGROUND
Page 11 of 46
Page 12 of 46
influence
in
English
and
bahasa,
able
to
handle
workers,
good
in
communication.
Experience: 5 years experience in HR assistant at PERKESO
Present Occupation: Operation Manager.
Page 13 of 46
5.0
LOCATION OF BUSINESS
Page 14 of 46
Page 15 of 46
6.0
ORGANIZATIONAL PLAN
GENERAL
MANAGER
FINANCE
EXECUTIVE
MARKETING
EXECUTIVE
OPERATION
EXECUTIVE
Page 16 of 46
2 DESPATCH
BOY
1 FINANCE
CLERK
2 GENERAL
WORKER
Figure 6.1 organizational chart
POSITION
General Manager
NUMBER OF STAFF
1
Finance Executive
Marketing Executive
Operation Executive
Finance Clerk
General Workers
Despatch Boy
Page 17 of 46
POSITION
General Manager
MAIN TASKS
To make sure the business run smoothly.
Perform
regular
administration
and
the business.
Managing cost control.
Do a preparation and content of all financial
documents.
Ensure individuals
are
focused
on
functions.
Support operational risk and audit process
Finance Executive
account schedules.
Producing
ad
hoc
reports
and
Manager.
Overseeing
the
invoice
and
payment
Page 18 of 46
Marketing Executive
processing.
Analysing the capital expenditure additions
in the month.
Provide marketing resource assistance to
entire sales staff, management team, and
Finance Clerk
sales manager.
Analysing and investigating price, demand,
and competition.
Do a promotional activities.
Organising events and product exhibitions.
Managing campaigns on social media.
processing,
filing,
faxing,
photocopying.
Prepare and
process
bills,
and
invoices,
systems.
Record all cheques.
Maintain updated vendor files.
Maintain a filing system for all financial
documents.
General Worker
Despatch Boy
and tidy.
Assist the customers in finding the related
novels.
Fill up the novel rental form
Handling the tasks at cashier counter
Position
No.
Finance
Monthly
EPF
SOCSO
Amount
Salary (RM)
Contribution
(2%) (RM)
(RM)
2,300
Finance Clerk
1,000
Marketing
(13%) (RM)
299
46
2,645
130
20
1,150
2,300
299
46
2,645
2,300
299
46
2,645
1,000
130
20
1,150
900
117
18
1,035
Executive
Executive
Operation
Executive
General
Worker
Despatch Boy
ITEM
QUANTITY
PRICE/PER UNIT
TOTAL COST
Book Rack
4 sets
(RM)
450
(RM)
1,800
Personal Computer
1 unit
2,000
2,000
Cashier Machine
1 unit
400
400
Desks
1 units
350
350
Telephone
1 units
150
150
Page 20 of 46
2 units
200
400
Coffee Table
2 units
250
500
Sofa
2 sets
3,000
6,000
FIXED ASSETS
MONTHLY
OTHER
EXPENSES
EXPENSES
EXPENSES
(RM)
11,600
(RM)
(RM)
Salaries
8,000
Rental
4,000
Rental Deposit
Utilities
8,000
1,000
Table 6.5 administration budget
Page 21 of 46
7.0
MARKETING PLAN
Marketing plan is a written document that describing the strategy of business.
Marketing plan is the part of the business plan outlining the market strategy for a product
or service. Besides that, the content that include in marketing plan is such as the
information of product or service offered, pricing of product, target market, competitors,
marketing budget and many more. In addition, a marketing plan should be implemented
during do a business plan because it very helpful in raise the company profit.
7.1 SERVICE DESCRIPTION
I Love Novel shop is a business that offered a novel rental service. The type
of novel that be rent is such as English novel and Malay novel. The purpose of
doing this business is to help the people who love to read the novel without need
to use a lot of money to buy the novel. By having this kind of business, people
who love to read a novel no need to spent a lot of money for buying a novel but
she/he can only go for rent a novel. Besides go to the shop for novel rental, we
also provide a service such novel delivery. The customer only required to do a
phone call and inform the title of the novel then we will send the novel to
customers home. But, the novel delivery just provided in Cheras area.
The concept of this business is customer need to pay the exact price of novel
then when they return back the novel, the change of money will return. For
example if the price of novel is RM25, the customer need to pay RM25. Then
when they return the novel, the change of money is RM20. It is because the price
of rental is RM5. But, if they do not return the novel, the money that had pay will
burn.
Page 22 of 46
FULL-TIME HOUSEWIFE
According to the analysis, most of Malay housewife would like to
spend their free time with reading a novel. These people like to spend
their time by reading the novel rather than read the magazines.
However, the other races also have same hobbies which read a novel.
7.2.2
TEENAGERS
Usually, the teenagers are likely to read a love novel. In this average
of ages, the teenagers are learning the meaning of love. Because of
that, this young people love to read a novel because while reading
they can imagine the story line.
7.2.3
CAREER WOMAN
A career woman also have an interest in reading a novel. By reading
the novel, it will help the career person in reducing the stress at
working place. In addition, with reading novel help a lot the career
person from thinking the working matters.
is
especially
important
since
wish
to
to launch a
be
able
Page 23 of 46
No of population
40,000
10%
rental
Assumption
of
Market
service
per
4,000
day (RM)
5xRM5=RM25
(RM)
750
size
month
COMPETITOR
Pick-A-Book
STRENGTH
WEAKNESS
the
titles
of
concept.
AHM store
Provide
novel
delivery.
of
business is at home.
Dunia Domoku
Do not provide a
booking.
Provide variety
shop.
Delivered the novel
of
novels.
through post.
Sales
Pick-A-Book
Dunia Domoku
25%
30%
45%
Before I Love Novel take place in the market share, the biggest
percentage in the market is Adiqfi Hannah Marsya which is 45%. It is
because AHM is the first company that practising novel rental
business. Followed by Dunia Domoku which is 30% and the last is
Pick-A-Book Company which take a part for 25%.
7.5.2
Page 26 of 46
Sales
Pick-A-Book
Dunia Domoku
I Love Novel
2%
23%
45%
30%
Month
Quantity Sold
Malay
English
Novel
Novel
Novel
Total
Sales
Forecast (RM)
Novel
Page 27 of 46
20 books
10 books
20x5=100
10x5=50
150
February
25 books
20 books
25x5=125
20x5=100
225
March
20 books
10 books
20x5=100
10x5=50
150
April
20 books
5 books
20x5=100
5x5=25
125
May
25 books
15 books
25x5=125
15x5=75
200
June
40 books
25 books
40x5=200
25x5=125
325
July
10 books
10 books
10x5=50
10x5=50
100
August
20 books
10 books
20x5=100
10x5=50
150
September
30 books
15 books
30x5=150
15x5=75
225
October
50 books
20 books
50x5=250
20x5=100
350
November
40 books
25 books
40x5=200
25x5=125
325
December
55 books
15 books
55x5=275
15x5=75
350
PRODUCT
In product, I Love Novel do a novel rental service. For market strategy,
I Love Novel offer a variety of novels included English and Malay
novel. Besides that, I Love Novel proving a service such novel delivery
to customer home.
7.7.2
PROMOTIONS
For promotion, I Love Novel shop distribute through flyers and give the
promotion information to regular customer for them to tell the new
Page 28 of 46
PLACE
I Love Novel was choose a strategic place which nearer to school and
resident area. When the shop is nearer to market target place, it
easier to I Love Novel to tackle the customers. In addition, I Love
Novel shop is located at middle of capital centre.
7.7.4
PRICING
In pricing, I Love Novel provide a minimum price of rental which is only
for rm5 per book. In certain novel rental business, they offered rm8
per rental. To compete with other competitors, I Love Novel should
offer a better price and good service.
ITEMS
FIXED ASSETS
MONTHLY
OTHER
EXPENSES (RM)
4,000
EXPENSES (RM)
EXPENSES (RM)
Shop rental
Signboard
3,000
Banner
500
Flyer
300
Salary
30,000
Commission
5,000
Page 29 of 46
2,000
Promotion
8,000
Grand Opening
5,000
TOTAL
7,800
37,000
13,000
8.0
OPERATION PLAN
BOO
K
PRAYING
AREA
RAC
K
BOO
K
BOO
RAC
K
K
RAC
K
E
N
T
R
A
N
C
E
TOILE
T
OFFICE
READING
AREA
Page 30 of 46
CASHI
ER
SOFA BED
Page 31 of 46
Customer go to I Love
Novel website.
Customers read the
synopsis of interested
novel.
Customer make a call to I
Love Novel shop for
novel rental.
Worker jot down the
information of novel
rental.
Despatch boy will make a
novel delivery to
Symbol
Type of Activity
Operation
Description
Activities that modify, transform or
gives values to the input
Delay
Symbol
Type of Activity
Operation
Description
Activities that modify, transform or
gives values to the input
Delay
Amount Required/Month
100 books
100 books
Costs (RM)
2,000
850
1,700
500
Operation days
Monday
Tuesday Friday
Saturday, Sunday, public holiday
Working hours
Closed
10.00 a.m. 9.00 p.m.
10.00 a.m. 6.00 p.m.
FIXED ASSETS
MONTHLY EXPENSES
EXPENSES (RM)
11,600
(RM)
Salaries
8,000
Rental
4,000
Utilities
1,000
Page 35 of 46
9.0
FINANCIAL PLAN
A financial plan incorporates all financial data derived from the operating budgets such
as marketing, production or operation, and administrative budgets. Based on financial
data, several pro forma statements namely cash flow, income statement and balance
sheet is created. These statements reflect estimated values based on planning
assumptions rather than actual events.
9.1 PROJECT IMPLEMENTATION COST
A. Capital Expenditure
Land & Building (contributed by owner)
Furniture and Fixtures
Vehicle-van
Renovation cost
Sub-total
RM
30,000
6,000
18,000
4,000
58,000
B. Working Capital (2 months)
Marketing
Production/Operation
Administrative
Sub-total
12,000
C. Other Expenditure
Business registration
Insurance
Licenses
RM
2,000
5,000
5,000
100
200
300
600
Utilities
Sub-total
Grand-total
300
900
70,900
D. Add: Contingency cost (10%)
TOTAL PROJECT IMPLEMENTATION COST
12,500
83,400
RM
A. Equity Contributions
Cash
Assets (land & building)
Sub-total
RM
26,000
30,000
56,000
B. External Sources
Page 36 of 46
15,000
35,000
50,000
C. Others
TOTAL SOURCES OF FINANCE
0
106,000
B
C
YEAR
Cash Inflow:
Equity cash
Term-loan
Cash sales
Total Cash Flow
Cash Outflow:
Operations Expenditure:
Direct labour
Operations overheads
Marketing Expenditure:
Sales commission
Entertainment allowance
Administrative Expenditure:
Salaries & Wages
EPF & SOCSO
YEAR 1
YEAR 2
YEAR 3
27,000
40,000
100,000
167,000
0
0
130,000
130,000
0
0
150,000
150,000
30,000
23,000
31,000
23,500
32,500
24,300
8,000
3,000
9,000
3,000
9,500
3,000
50,000
10,000
53,000
13,000
55,000
15,000
Page 37 of 46
D
E
F
G
15,000
17,000
18,000
8,000
4,000
8,000
3,500
8,000
3,000
5,000
8,000
5,000
2,600
800
172,400
20,000
0
35,000
0
0
0
1,800
0
162,800
18,000
35,000
30,000
0
0
0
1,800
0
170,100
23,000
40,000
43,000
RM
250,000
95,000
18,000
95,000
4,000
1,500
11,900
2,700
228,100
21,900
Page 38 of 46
FIXED ASSETS
Land
Machinery & equipment
Furniture and fixtures
Renovation
Van
CURRENT ASSETS
Cash
OTHER ASSETS
Deposits
TOTAL ASSETS
EQUITY
Capital
Accumulated profit
CURRENT LIABILITIES
LONG TERM LIABILITIES
Term loan
Hire purchase
TOTAL EQUITY AND LIABILITIES
RM
RM
40,000
10,000
5,000
3,000
20,000
78,000
30,000
800
108,800
50,000
9,000
35,000
15,000
59,000
0
50,000
109,000
10.0 CONCLUSION
To develop a business, a business plan is important document for applying a financial
source. The content that need to describe in the business plan is such as introduction of
business, administrative plan, marketing plan, operation plan, and also financial plan.
Page 39 of 46
11.0 APPENDIXES
Page 40 of 46
NAME
PHONE NUMBER
ADDRESS
QUANTITY OF BOOK
TITLE OF NOVEL
PERIOD OF RENT
DATE OF RENTAL
DATE OF RETURN
TOTAL OF PAID
:
Page 41 of 46
Age
Gender
:(
) Male
) Female
Race
:(
) Malay
) Chinese
Level
:(
) student/teenager
) Indian
) housewife
) Working person
Rarely
Often
Malay novel
English novel
Romance
Horror
Fantasy
Page 43 of 46
Page 44 of 46
Page 45 of 46
INSURANCE FORM
Page 46 of 46