[]

V in c e n t B a stie n
J e a n -N o e l K a p fe re r

(A

C hina M a c h in e Press


010)68995261 88361066

010)68326294 88379649 68995259

010)88379007

| www.hzmedia.com.cn
www.h z b o o k .com
I www.china-pub.com

THE
LUXURY
STRATEGY

Break the Rules of M arketing to

Build Luxury Brands, 2nd Edition

[]

Vincent Bastien
Jean-Noel Kapferer

C h in a M a c h in e Press

 C IP >
/ ( Kapferer, J. N. BastienV . .
213.9
The Luxury Strategy: Break the Rules of Marketing to Build Luxuiy Brands

ISBN 978-7-111-43968-4
I . n .

III - - - IV. F416

CIP
2 0 1 3 ) 214610

01-2013-5548
Jean-Noel Kapferer, Vincent Bastien. The Luxury Strategy: Break the Rules of Marketing to Build Luxury
Brands, 2nd Edition.
Copyright 2012 by Jean-Noel Kapferer, Vincent Bastien.
Simplified Chinese Translation Copyright2013 by China Machine Press.
No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical,
including photocopying, recording or any infonnation storage and retrieval system, without permission, in writing,
from the publisher.
All rights reserved.
Jean-NogI Kapferer and Vincent Bastie Q

22

201411]
170mmX242mm 25.75
[SBN978-7-m-43968-4

99.00

100037)

C010) 68995261

010) 68326294

88361066
88379649

68995259

010) 88379007
hzjg@hzbook.com

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http://vdisk.weibo.com/s/aoA4rIaHunAku
-

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20 !
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