DISHA D

Building

evelopment of Insurance Skill, Habit, Attitude

Life Since

1978

QUESTIONNAIRE
A Study on Customers Perception towards Life Insurance Corporation of India
Dear Respondent,
This questionnaire is aimed at understanding your perception about Life Insurance Corporation of India .Your response
will be dealt with strict confidentiality and it will be used only for academic purpose.
Dear you havent done anything wrong. You just havent done anything, and thats whats wrong."Life can change in
seconds..Why take chances? Someone might still be waiting .You can secure the future of your beloved ones with Life
Insurance. Lock in your Legacy, today with DISHA
This Questionnaire will certainly helpful to us to rebuild your Financial Life than earlier.
So please spend some time with us for completing this questionnaire which will give a Lifelong Solution for you and to
your beloved ones
Thank you for spending your valuable time to fill this questionnaire
.
Seasons greeting to you & to your family
With warm regards
Yours

P.T.Patil

For further details you can contact (M) 9448133179 (O) 0836 2333179 Or E-mail>ptpatil179@gmail.com
th
Corporate Office>H.No.175,Laxmi Niwas,7 Cross,Silver Town,Gokul Road,Hubli 580030 (Karnataka State)
Branch> Belgaum, Kolhapur, Pune, Bangalore

Name:

Address (O) /

Age

Number of Dependents

Gender

Male

Marital Status

Married

You live in

Yes

Contact No

Annual Personal Income

Single

Own house

Sole Bread Winner

Occupation:

Female

No

Household Income

Rented house
Date of Marriage

(O)

(M)

E-Mail>

Total number of policies bought

One

Two

More than two

Now, thinking of all the personal insurance policies you currently have, how much in total are you
covered for Your Life only?
Less than Rs 50,000
750,000
recall

Rs 50,001-100,000

Rs 750,001-10,00,000

Rs 100,001-300,000

Rs 10,00,001-15,00,000

Rs 300,001-500,000

Rs Above Rs 15 lakh

Rs 500,001-

Do not know/cant

Please tell us how well do you think you are covered?

Definitely well-covered
covered

probably well-covered

May or may not be well-covered

probably not well-

definitely not well-covered

How long do you think the death cover amount will cover your family/ beneficiaries?

Less than one year

1-3 years

4-7 years

8-10 years

11-15 years

More than 15 years

Do not know/can't recall

Please tell us if you have any plans to get insurance?

Definitely have plans to buy

probably have plans to buy

probably have no plans to buy

May/May not have plans to buy

definitely have no plans to buy

Mode of Payment
Monthly

Quarterly

Half-Yearly

Yearly

Educational Qualification
Undergraduate

Graduate

Post Graduate

Doctorate

Occupation
Student

Service

Self Employed

Others

Annual Income
Below 1 Lac

1 Lac 5 Lac

5 Lac 10 Lac

Above 10

What Percentage of Monthly Salary do you save?

Up to 10 %

11 20 %

21 30 %

Above 30 %

What Kind of Investment do you prefer?

Short Term

Long Term

Both

Rank these various investment alternatives according to your preferences

Bonds and Debentures
Life Insurance

Equity/Shares

Bank Deposit

Mutual Fund

Real Estate

Public Provident Fund

Gold & Silver

Post Office

Others

State your expectation on investment alternatives by ticking according to its importance

Expectations on Investment

Highly
Important

Important

Neutral

Least
Important

Not
Important

Least
Important

Not
Important

Safety
Capital Growth
Liquidity
Return
Tax Benefit
Company Profile & Brand Name
What parameters you have looked into at the time of buying policy from LIC of India
Parameters considered

Highly
Important

Important

Neutral

Premium
Charges
Policy Term
Rider Benefits
Bonus and Interests
Pre & Post Services
Accessibility
Company Image

Are you satisfied with the services of LIC of India?

Yes

No

Give reasons for insuring with LIC

Company Profile
All of the above

Brand

Grievances Handling

Undue Delay in Claims

Public Sector

Could you tell us all the different types of insurance you currently have?

Life insurance

Mortgage protection insurance

Insurance

Medical/Health insurance

insurance

Auto/Car insurance

Term Insurance

Critical illness

Retirement plans

Personal accident insurance

Money back insurance

Travel insurance

Endowment
Whole-life

Unit-linked insurance

All of them
Most Likely Periodicity of Policy
5 15 Years

5 years

15 25 Years

Above 25 Years

Whether you are aware of all details of policy you have from LIC
Yes

No

Satisfaction level towards services offered by LIC

Fully Satisfied

Partially Satisfied

Not Satisfied

Accessibility of the employee / agents of LIC

Yes

No

Do LIC have complex Formalities?

Yes

No

Grievance Redressle Mechanism

Fully Satisfied

Partially Satisfied

Not Satisfied

Undue Delay in Claim Settlement Process

Yes

No

Do agents of LIC provides the correct information

Yes

No

Rationale behind the investment in LIC

Individual Risk Coverage

Tax Benefits

Growth and Return on investments

Child Welfare
If you buy a new policy would you like to go for LIC?
Yes

No

Risk Coverage of Family

What would you like more in Insurance Policies of LIC of India?

More benefits

More security

Others, Please specific

Rate your overall satisfaction with Insurance Policies of LIC of India?

Highly Satisfactory

Satisfactory

Average

Dissatisfactory

Highly Dissatisfactory

What do you feel after investing in Insurance Plans of LIC of India?

Good

Averagely satisfied with the investment decision

Cheated

What is Overall perception about LIC of India?

Positive

Negative

Policies/plans of LIC superior to or more attractive than the private insurance companies?
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

Disagree Strongly

Disagree

Flexible products/ new products that meet customers needs?

Strongly Agree

Agree

Neither Agree nor Disagree

Provides information/details about service innovations on a regular basis through post telephone, banks etc?
.
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

Disagree Strongly

Disagree

Premium paid is too low as compared to the benefits derived?

Strongly Agree

Agree

Neither Agree nor Disagree

High rate of return on Insurance products as compared to the other saving instruments? (Fixed deposit in
Banks, National Saving Certificates etc.)
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

Disagree Strongly

Disagree

Disagree Strongly

Disagree

Reasonable penalty charged for late premium payment?

Strongly Agree

Agree

Neither Agree nor Disagree

LIC emphasizes high quality service than the volume of sale?

Strongly Agree

Agree

Neither Agree nor Disagree

Provides customer feedback card system for their level of satisfaction with the services of the Insurer?
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

Disagree Strongly

Disagree

Promotes ethical conduct in everything it does?

Strongly Agree

Agree

Neither Agree nor Disagree

Agents and employees who have the proper knowledge and competence to answer customers specific queries
and requests?
Strongly Agree
Agree
Neither Agree nor Disagree
Providing promised services as per the set schedule?
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

Disagree Strongly

Disagree

Agents inform and guide the customers at regular intervals as regards the policy status, due date of premium,
new products and services?
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

Timely revival of lapsed policies, change of nominations, addresses and mode of premium payment etc?
.
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

Attractive and informative media, theme layout, and language of the advertisement?
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

Enhancement of technological capability (e.g. computerization, networking of operation, etc.) to serve customers
more effectively?
Strongly Agree

Agree

Neither Agree nor Disagree

Disagree Strongly

Disagree

What are the reasons why you do not own any insurance (besides those bought by your employer)?
It's too expensive
Insurance is not important, no reason to get it
It is not necessary or worth doing
It is too hard to understand/confusing
I do not trust insurance companies
It is too much hassle to get
It is not worth of good value
Employer sponsored cover is sufficient for me
Insurance is not worth investing
I am well-covered by my Employer
do not know
All of them
Other
Do you know Alternative Channels of Premium Payment?
Yes

No

Whether You are a Income Tax Assesee, if yes state the source of Income
Individual

Partnership

HUF

NRI

NRE

NRO

Corporate

Have you ever travelled abroad, if yes state number of visit

One

Two

More than two times

Whether you are aware of all following Concept policies from LIC?
Married Women Property Act Policy
Insurance
What kind of Service You Require from us?
Nomination
Assignment
Change of Address
Policy Loan
Premium Collection Service
New Policy Details
S/B, Maturity, Death Claim Service
Rider Benefit Addition
Latest Updates on LIC Policies
Transfer of Policy Records
All of them
Any Other
Do you want any other extra services like?
Income tax
Sales Tax
Postal Deposit
Mutual Fund
Passport/Visa Assistance
Equity Investment
Housing Loan/Personal Loan
Hospital Service
Foreign/Domestic Travel Assistance
Real Estate
PPF
All of them

Any Other

Partnership Insurance

Key man Insurance

Employer Employee