Kamlesh Kumar

#910, Koramangala 1st Block, Bangalore.

Contact: +91 9901206818 Email: kamleshkumar0309@gmail.com
To excel in the field of Analytics by working in an aggressive, team oriented,
challenging environment in a creative and enthusiastic manner
Technical Skills
Analytical Skills: SAS & SQL
Environment: SAS/R
Problem of Estimation and Testing of Hypothesis, parametric and non-parametric
Tests.
Analyse the results obtained from various statistical procedures like PROC ANOVA
and PROC GLM.
Correlation and Linear Regression, Logistic Regression and categorical data
analysis.
Segmentation techniques: Cluster, Factor, principle component, Discriminant and
RFM analysis.
Affinity analysis and Recommender system (collaborative filtering, content based
and Hybrid).
Forecasting and Time Series Analysis using forecast and ARIMA model.
Market basket analysis and affinity analysis using association rules.
Generate reports either in HTML, PDF or RTF formats according to the client
specifications.
Using SAS/SQL to write queries using SQL JOINS to extract data.

Professional Experience
Organization
Designation/

Blueocean Market Intelligence

Senior Data Scientist

Tenure
Tenure

March 2015 to present

Organization
Designation/

Manthan Software services Pvt Ltd

Business Analyst

Tenure
Tenure

Jan 2014 to Feb 2015

Organization
Designation
Tenure

Nokia Siemens Networks.

BSS Engineer
Jan 2010 to Aug 2012
Professional training

Organization
Tenure

OrangeTree Global (SAS Base and Advanced Analytics)

Feb 2010 to July 2010

Academics
S.S.C. from C.B.S.E. board with distinction (87%)
H.S.C. from State board (Bihar) with distinction (73.7%).
B.E (Electronics and Telecommunication)

 M.B.A/MS in Telecom Management

Projects and Case studies

At Blueocean Market Intelligence:

Market Basket Analysis for LULU Retail
Identified the combination of products or the bundles that are frequently cooccurring in transactions at inter and intra department level.
Calculated the overall transactions, revenue, discounts and profits for all such
types of combination and analysing the performance of discounts for such
bundles.
Identifying the cross-sell and upsell pattern along with the effect of promotions.
And whether discounted items driving the sale of non-discounted items.
Identified the products/bundles which are on unnecessary discount and are not
driving the sales in spite of discounts.
Business Benefits: Identified the right product for discounting and bundling
which increased the profit margin by avoiding unnecessary discounts.

Customer Value Management for Homecentre (Landmark group, Dubai)

Designing campaigns for 16 stores across UAE targeting different categories of
customers to increase the footfall/revenue by smart targeting based on
customers transactions history.
Designing campaigns for the acquisition of new customers and reactivation of the
dormant customers along with the seasonal campaigns to drive the footfall and
revenue.
Built the hierarchical customer segmentation along with RFM and Promotion
segments of the customers to target right customers for right campaigns based
on their behaviour and demographics.
Built the Recommender system (collaborative filtering and content based) along
with the Market basket analysis to make proper bundles of products for different
segments of customers.
Built Footfall, Average transaction value (ATV) and revenue forecasting models.
Built propensity model for campaigns in order to achieve cost effective targeting.
Understood the relationship between traffic and sales and accordingly designed &
executed campaigns.
Designed and Conducted survey for customer preferences and built gap Analysis
model for various attributes.
Implemented Affinity analysis to target right customers for right products.
Maintaining and updating the complete transactional data of all the stores across
UAE on the weekly basis.
Business Benefits: Instead of the blanket campaigns, targeted campaigns were
carried out for different segments of the customers with different promotions
which reduced the cost of the campaigns and increased the revenue. It resulted
in increase of transaction value and basket size.

At Manthan Software Services Pvt Ltd:

Marketplace Reconciliation for Flipkart (Largest Indian E-commerce
company)
The task was to build a system which collects the data from all the three
platforms (Buyer, seller and bank) and reconcile the data according to the
requirement. The reconciliation was done separately for in-house and other seller
products
The Reconciliation was 99.8% 3-way reconciliation: PG to bank, Bank to company
and company to seller, including the returns.

 The task was to identify the unreconciled orders for different payment methods
and provide the report to the concern department for the settlement of those
orders.
Business Benefits: Significant reduction in the manual efforts and time to do
the reconciliation. Buyer/seller/bank settlements reduced from weeks to days and
reduction in the transaction loss.

Project on Price Optimization for OXXO (Largest convenience store in

Mexico)
The task was to build a model based on which the optimal price range of a
particular SKU can be decided depending upon the Revenue curve and other
variables in the model.
Raw data was given by the client and we had done the data cleaning part and
decided the variables required for the modelling.
We used SAS proc mixed to build the model and to find the price Elasticity of
each SKU.
Based on the price elasticity, we have bucketed the SKU and there Optimal price
range.
Business Benefits: Helped the client to regulate the prices of the product
depending upon the market and competitors in order to achieve more profit and
having an edge over the competitor. Corrected the products which were underpriced/overpriced to their optimum price.

Project on Credit Risk Modelling (POC)

Built a Behavioural Credit Risk Model related to Financial Markets wherein I had to
examine the trust worthiness of a prospective customer and his/her possibility of
defaulting on loan.
The data had various information related to behaviour transactional details of the
customers and their performance in repayment which was extracted using
SAS/SQL queries.
There were number of goodness of fit statistics which we had considered like
Percent Concordant, Hosmer Lemeshow test, ROC, Wald chi square and score
tests.
Business benefits: Helped the business to identify the correct customers for the
credit card with the accuracy of 86%. This reduced the change of customers who
can default after sometime and hence reduces the loss % for the business.

At Orangetree Global:
Project on Customer Satisfaction Survey (Multivariate Linear
Regression)
Objective was to find out the key factors influencing the overall customer
satisfaction for a retail domain company using OLS Regression
We looked various goodness of fit statistics like Adjusted R square, F statistics
and VIF for selecting the optimum number of variable to be considered.
The result got from the training set was then applied on the validation or hold out
set to check the robustness of the model.

Project on Employee Satisfaction Survey (Factor Analysis)

Worked on a project related to HR domain to find out the key factors influencing
Employee Satisfaction and the factors need to be considered to retain the
employees using principle component Analysis.
The above mention step wise check includes Correlation coefficient matrix, KMO
MSA Test, Scree Plot, Eigen values.
Construction of Final factors from final data set by suitable techniques.

Project on Time series Forecasting base on Airline data

 Worked on a project on Demand Forecasting for an Airline based on past data

sets on number of passengers using proc ARIMA in SAS.
There was a rigorous check for non stationarity in the data and the
methodology involved the removal of non stationarity for the data by taking
some suitable mathematical transformation.
We conducted ADF test to check for the stationarity and presence of Unit root in
the data.
For the order of ARIMA we have considered the ACF and PACF plots.

At Nokia Siemens Networks:

Headed the team of 4 engineers for O&M of the Network.
L2 support to field Engineers to resolve onsite faults.
Assisted in hardware installation and maintenance of workstations, servers and
networking equipment.
Troubleshooting and Software up-gradation.
Resolution of subscriber and client complaints and root cause analysis
Operation and maintenance of the SDH and PDH transmission
Prepaid and Post-paid billing.