DOB: Sept 22, 1991

Single / Transferable Iqama

KSA/ RIYADH

MOHAMMAD NASSER ALAYA

Mob +966 59 444 9195

mohd.alaya@hotmail.com
Syrian National

CAREER OBJECTIVE

Seeking a Conceptual Marketing Thinking and Quality Management job role in a management career
with a top-notch corporation. Long-term plans are to master a major management position in the
Hospitality and retail industry (Restaurants, Hotels, and FMCGs specifically), while growing knowledge
and experience.

EDUCATION AND CERTIFICATES

Al Yamamah University
2010 2013
Bachelor of Business Administration: Concentrations in Quality Management & Marketing.
GPA: (3.52/4.00).
Saudi Interlink Language Center (Al Yamamah University)
2009 2010
8 levels both in English writing and communication. Achieved a 3.90/4.00 Honor Orientation Year GPA.

PROFESSIONAL EXPERIENCE
Sahare Al Beer Est.

Marketing & Advertising Executive

Duties:

December 2015 Present

Responsible for the 3 brands (Dr. Dnery, Juicoo Frutoo, and Lionel) marketing planning
and promotion planning.
Managing the 3 brands social media accounts (Twitter, Facebook, Instagram, and Snapchat), by
writing the content, posting, and communicating with customers (Customer Care).
Working on the marketing plan for the three brands.
Communicating the brands through social media channels and other channels.
Working on a positioning study for the brands, following the benchmarking strategy.

Charisma Advertising and Branding Agency,

Account Executive
July 2014 November 2015
Duties:

Managing clients accounts (Flynas, Taqeem, Mammarouti, King Fahad Medical City

Writing Creative Briefs that lead the creative team and inspire them before the creative
brainstorming session.

KFMC)

Preparing marketing and advertising proposals for our approaching (potential) clients.
The ability to maintain a sustainable relationship with the current clients, and build
relationship with our approaching/new clients.
Writing minutes of meeting reports, and contact reports of our clients.

Arranging meetings with clients and representing Charisma Company in our clients meetings
and events.
Responsible for the clients profiles, communicating with all clients about current and future
projects and plans.
The ability to attract and acquire new clients.

Aug 2013 Jan 2014

Al-Othaim Co., Quality Management inspector (University internship)
Duties:
-Daily visits to Al-Othaim branches to inspect quality levels. (inspection)
-Ensuring Quality, health and safety implementations. (Quality check)
-Writing weekly quality reports about branches assuring quality level, meeting quality
standards, and evaluating each branch (weekly and monthly assessment). (Quality
Assurance)
-Taking corrective actions or awards based on the result of the report.
- Total quality improvement (TQM) on all branches.
- Using Microsoft Office Viso software.
Deraya

Financial

Operations

Manager

Assistant

(University Nov 2011 Jul 2012

Requirement Program)
-

Opening accounts for new clients.

Managing clients accounts in terms of personal info and updating their accounts regularly.
Documentation and filing.

EXTRACURRICULAR EXPERIENCE

Al Yamamah University Marketing Club, Organizer

2011 2012
Duties: To represent students to upper management and at off-campus events, to administer
activities, and prepare for future students.
- Organized Al-Yamamah Business Job Fair BJF 2012
- Al-Yamamah university orphan's day
- International Exhibition & conference on higher education 2011,2012

Sony Arabia, Organizer

2011 2012
Duties: To help Sony in organizing the celebration of 40 years in KSA Event by participating in the
preparing and receiving guests and successfully maintaining guest satisfaction throughout the
whole Event.

SELECTED ACHIEVEMENTS

Attended the second Arab social media forum May 2011.

Took the "best team" certificate during Riyadh International Exhibition & conference on
higher education 2011.
Took certificate from "Bloom events" for "SONY" hospitality event.
Participated in magazine writing articles in high school.
Attended ArabNet Conference November 2012.
Attended many marketing and business events and debates.
Board member in Marketing Club at Al-Yamamah University
Board member in FMA Club at Al-Yamamah University
I took the lead role in many classes.
Directed and coordinated many projects, where I listened, learned, decided and developed
work to achieve better outcomes.

Arabic speaking and writing: Native

Turkish Speaking and writing: Intermediate
Presentation and communication: Excellent
Commitment: Excellent
Analytical and conceptual thinking: Very good

SKILLS

English speaking and writing: Excellent

Computer literature: Excellent
Project management: Good
Team work: Very good
Leadership: Very good