We are MBA final semester students of Bangalore management Academy, Bangalore.

This questionnaire is part of

our international business plan, which intends to find out the feasibility of Tea Parlour Chain in order to offer
this service in near future.
Your feedback will be kept confidential and for academic purpose only.
Name: ____________________________
Gender:

Male

Marital Status:

Female

Single
Married

Age Group:

Less than 25 years

26 35

Occupation:

Government Employee

Company Employee

Student

Other_______________________________

Monthly Income (In Rupees): Nil

Less than15000

36 45

15000 40000

More than 46
Business

More than 40000

1. Which beverage do you prefer most?

Tea

Coffee

Soft drinks

Fruit juice

Other_______________

2. How often do you visit coffee or any other beverage parlour in a week?
Once
Twice
More than twice
Cant say
3. Do you visit Cafe Coffee day or Barista?
Yes

No

4. Your visit to the coffee parlour is:

A part of your shopping
Pre-post movie activity
Meeting place for business or friends
Use it as discussion place for light business meetings
Others _____________________________________
If yes, how much do you spend in a visit? __________
5.

Do you go to caf coffee day or Barista because you dont have alternative tea parlours available?
Yes

No

6. If you like both tea and coffee how would you describe your ratio of visit to Coffee parlour Vs Tea
parlour?
1:1

1:2

1:3

Cant say

7. If provided a tea parlour express (similar to coffee day Xpress) in your office would you prefer that over
your tea from the vending machine?
Yes

No

If yes, how much are you ready to spend every day on tea? ______________________
8. If provided a tea parlour express (similar to coffee day Xpress) at bus stations and railway stations, would
you prefer that over the tea from vendors / restaurants?
Yes
No
If yes, how much are you ready to spend on these occasions? ___________________
9. If provided a tea parlour express (similar to coffee day Xpress) at multiplexes / theatres, how much are you
willing to spend on them per visit ____________________________
10. Are you excited about trying new and exotic flavours and concoctions of tea from around the world in a
tea parlour?
Yes

No

If yes, how much are you willing to spend on something new and exclusive?
Less than 25

26 - 35

36 60

More than 60

11. Which of the following flavours of tea would you like to consume? (Can tick more than one)
Serial No.

Tea Flavour

Selection

Green tea

Lemon tea

Black tea

Ice tea

Indian Masala tea

Chocolate tea

Please specify any other flavour/ flavours you wish to consume___________________________________

12. Please rate the following factors according to your requirement for a Tea Parlour Shop?
Factor
Ambience

1(not preferred)

5 (most preferred)

Response
Time
Quality
Price
Seating
Service
Provider
13. Would you like to have light snacks in the parlour along with the beverage?
Yes

No

14. What kind of snacks would you prefer to have with your tea?
Chaats
Samosa and Kachori
Sandwiches
Others ___________________

15. What else would you like to have in a tea parlour?

_________________________________________________________________________________________
_________________________________________________________________________________________