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Today the tourism industry in Malaysia is getting development and becoming one of
the worlds most attractive travel destinations, as well as in the economic and social
development has also become important. The local and foreign tourists to the
development of tourism had become major contributor to the country's economy.
According to Thrust one of the Ninth Malaysia Plan states the Governments said that
tourism is become the intention to boost up the value chain on the several areas
that had been focused. As we know, the tourism industry in Malaysia is an important
foreign exchanges earner which contributing to the economic growth, attracting
more investment as well as increasing the job opportunity. While promoting the
domestic tourism, at the same time, strengthen the country's position as a leading
tourist destination abroad also become one of the key concern by the Government
and mostly the supporter are come from the entrepreneurs, business owners and
investors. Besides, the Ministry of Tourism will take the lead in developing the
industry, while Tourism Malaysia, Malaysia Tourism Centre and Virtual Malaysia will
work together to promote the diversification of the country's tourism products and
services regardless in local or abroad. As tourism industry has become one of the
sources of Malaysia's economic, therefore increase in tourism activities had
generates multiplier effects in other sectors of the economy such as the hotel
industry, retail businesses, restaurants and transportation. Therefore, today,
tourism industries in Malaysia are getting important in order to boost up the
economy of Malaysia as well as increase the popularity and awareness from the
publicity.
1.1Background of Study
1.1.1 Tourism Industry
Tourism is one of the fastest growing industries in the world and a major source of
foreign exchange and employment opportunities for many developing countries,
such as Singapore, Malaysia, etc. Tourism is important in many countries, according
to the United Nations World Tourism Organization World Tourism barometer said
that, because of tourism is the factor of the country's economic growth. Many of us
have been "tourists" when we travel to other countries, but at the same point in our
lives, the definition of the tourism industry is very difficult to define. As we know,
tourism activities, and live in places outside their usual environment for more than a
year of casual business or other purposes.
The tourism industry is a vibrant and competitive industry, it requires the ability to
constantly adapt to customers' changing needs and desires, customer satisfaction,
safety and enjoyment, and this is the most particular of tourism enterprises. The
tourism industry is divided into five different sections, such as accommodation, food
In addition, the Ministry of Tourism will take the lead in the development of the
industry, Tourism Malaysia, Malaysia Tourism Centre and diversification Virtual
Malaysia will work together to promote the country's tourism products and services,
either locally or abroad. As tourism in Malaysia has become one main source of
economy, and the increase in the multiplier effect of tourism activities, such as
hotels, retail, restaurants and transportation also is sectors of the economy.
1.1.3 Malaysia
With the slogan "Malaysia, truly Asia", of different ethnic and religious matters
Malays, Indians, Chinese and many other ethnic groups live together in peace and
harmony. Multiculturalism, not only to make Malaysia become one of the delicious
gourmet paradise, it also made Malaysia home to hundreds of colorful
festivals. No wonder Malaysians like celebrations and social events.
(Www.tourism.gov.my) Malaysia has been conservative as one of the best travel
secrets in the world. Malaysia also offers a wide variety of dishes, designed to
attract all tastes, most important, the price is relatively affordable.
(Www.oppapers.com) Malaysian tourism industry has been rapid development,
because the top of the government own the high quality of the natural and cultural
tourism resources, effectively propped up. Malaysia has become the second largest
source of trading foreign currency (foreign exchange) and the third largest economic
sector. But by virtue of the excellent on-site, we should have a clearer
understanding of the weaknesses and problems of Tourism Malaysia Tourism
industry, continue upward, more efficient. (Www.oppapers.com)
Malaysia is a great place, full bubbling; bustling melting pot of race and religion,
Malays, Indians, Chinese and many other ethnic groups live together in peace and
harmony. One of the main attractions of Malaysia is the extreme contrast. Towering
skyscrapers look down on the wood frame houses on stilts, and five-star hotel,
sitting a few meters away from ancient coral reefs. Cool hideaways are found in the
highlands roll down, warm sandy beaches and rich, humid mangroves. In the other
world, the tourism industry in Malaysia to become the world's most attractive resort,
as well as become of great significance in the economic and social development.
Furthermore, a wide range of local and foreign tourists to the development of
tourism as a major contributor to the country's economy.
Malaysia is one of Southeast Asia's wealthiest and most developed countries,
Malaysia Malay, Chinese and Indian people, the world of mixed incentives and
charming position, any visitor.
Malaysia is divided into two distinct areas, Peninsular Malaysia and East Malaysia.
The hillside east side of the peninsula is the national capital of Kuala Lumpur. This
made the development of Kuala Lumpur as one of the Asia's most pleasant and
most attractive cities. Peninsula impressive infrastructure, coupled with the
beautiful scenery, the fun of travel is not a chore. As close to the equator, about 20-
30 degrees Celsius, little change in Malaysia's humid climate throughout the year. In
Malaysia, Malay is the national language, although in their respective ethnic groups.
Besides that, Malaysia also can categorize as food heaven. Malaysia is the country's
racial mixture therefore it gives rise to a cuisine that is as diverse as it is delicious
for example one of the Malaysia creation that everyone seems to enjoys is "satay",
which is make by the delicious meat kebab in a spicy peanut sauce.
1.2.2
Factors
problem
contributing
to
the
industry, and may be a threat to the sector's growth, her current mental anxiety,
feeling very sad that this will affect the economy and industry. She said: "This is the
era of communications, so the rapid dissemination of information tourists will
choose not to visit a country faced with conflicts, especially religious conflicts.
Church attack, sending the wrong message to foreign tourists always advertised as
Malaysia harmonious national whether it's a gourmet paradise, multicultural society,
however, the Department does not receive information event in tourist arrivals in
Malaysia, we are monitoring the development through our overseas offices.
(Zen, 2010)
Massacre in Malaysia is located in Southeast Asia, and it is adjacent to the Bali
bombings in Indonesia and southern Thailand militant killed many civilians just
across Malaysia's northern border. This makes only Malaysia, Singapore and Brunei,
so far without any terrorist attacks or activities. Issues facing as the neighboring
countries, such as terrorism and the internal war, we worried about global tourists
may feel that the entire area is unsafe. Because the terrorists now targeted
destination hotels and public restaurants, you certainly do not want to take extra
care when sleeping, the bombed hotel fear or do not eat or shooting blindly at the
famous restaurant.
(According to wihp the all-inclusive hotel marketing agency, 2008)
security of Art (ISA). ISA target limit self-assembly, and freedom of movement of
tourists.