KARAKORAM INTERNATIONAL UNIVERSITY

Department of Communication Studies

Course outline
Contact

sultan@kiu.edu.pk

Course Title & Credit Hours

Media Culture and Society

Name of Faculty (Name & Deptt)

Sultan Ahmed, Assistant Professor

Program (Course Offered in)

BS-IV, MSc II (Autumn 2015)

Prerequisites by Course(s) and

Topics

Media Culture and Society

Assessment Instruments with

Weights (homework, quizzes,
midterms, final, programming
assignments, lab work, etc.)

Total 100

Textbook (or Laboratory Manual for

Laboratory Courses)

Midterm-30
Final term-40
Assignments/Presentations/Quizzes/Project- 30.

Reference Material

Course Goals

Mass Media and Society (4th Edition) Edited by James

Curran & Michael Gurevitch
The Dynamics of Mass Media by Joseph R. Dominick
(Chapters 21 & 22)
Media and Cultural Studies (Revised Edition) by:
Minakshi Gigi Durham & Douglas M. Kellner
Media and Globalization by Terhi Rantanen
Handouts will be provided. Audio visual aids will also
be used and if convenient, guest speakers will be
invited. Learners will be encouraged to get ready
references from news papers and other sources
regularly.
1.

2.

Topics Covered in the Course, with

Number of Lectures on Each Topic
(15-week instruction and three-hour
lectures/student-teacher contact each
week)

To encourage learners to experience and

participate in critical debate about significant
topical issues in media studies and its role in
society, and
Help learners in understanding the relationship
of media, culture and society and contextualize
those in the context of GB in particular and
Pakistan in general.

Week-1

Introduction to the course, basic

definitions, historical background

Week-2

Functions of media
Assignment

Week-3

Texts and audience

Audience theories (introduction)

Week-4

Media effects and its role in society

Media and violence

Week-5

Debate among students once they

have read the reading material
provided by instructor

KARAKORAM INTERNATIONAL UNIVERSITY

Department of Communication Studies
Course outline
Week-6

Semiotics and semiotic analysis

Quiz

Week-7

Political Economy
Assignment
Mid Term Exams

Week-8

Culture, Ideology and hegemony

Week-9

The politics of representation

Week-10

Assignment

Week-11

Media and Globalization

Group Discussion/ Quiz

Week-12

Mass Communication, Knowledge,

Attitude and behavior

Week-13

Student presentations

Week-14

Student presentations

Week-15

Signature of Faculty: ____________

Revision of key learning points

Head of Department: _______________

Copy to:

Course Folder

Class Representative (For Distribution to Students)

Dean Faculty of Social Sciences