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INDEX

Chapter

Particulars

No.
1

OVERVIEW OF THE ORGANIZATION

TEAM BEHIND BIG BASKET

JOURNEY OF BIG BASKET

FINANCIAL STRENGTH

AWARDS & RECOGNITION

PAYMENT MODES

INVENTORY BASED MODEL

MARKETING STRATEGY

SWOT ANALYSIS

10

FACING CHALLENGES

11

GROWTH AND FUTURE VISION

12

FUTURE PROJECTIONS

Page
No.
2
4
5
7
9
14
16
17
18
19
20
22

CHAPTER 1
OVERVIEW OF THE ORGANIZATION

1.1 Company : Big Basket

Type

Private

Industry

Internet

Founded

Founder

2011
Hari Menon
V.S. Sudhakar
Vipul Parekh
Abhinay Choudhar

Headquarters

Bengaluru Karnataka INDIA

Area Served

India

Services

E-Commerce (Online Grocery)

Website

Big Basket.com

Employees

1800

1.2. INTRODUCTION
Big Basket is an Indian online grocery store which is owned and operated by the
Company Supermarket Grocery Supplies Private Limited. The company claims to
have more than 18,000 products in numerous categories including grocery & staples,
fruits, vegetables, beverages, branded foods, Personal Care, Health Care, Meat,
Home & Kitchen Products, Electronics & Appliances, gourmet products, household
among others from more than 1,000 brands. They are planning for more categories
for expansion. It was started in Bangalore and subsequently, expanded its
operations in Delhi, Chennai, Coimbatore, Hyderabad, Mysore, Pune and expanding
further in Ahmedabad, Baroda, Surat. It is currently present across 15 cities in India.
As of August 2015, Big Basket raised $100 million in fund raising rounds led by
Zodius Capital and Helion Ventures. The company is currently valued at a billion
dollars.

1.3. History
In 1999, Six businessmen - K Vaitheeswaran, V S Sudhakar, V S Ramesh, Hari
Menon, Sundeep Thakran and Vipul Parekh -

founded Fabmart.com, an online

business in India. Two years after the start of this website, they included grocery as
part of their business. Despite being in its nascent stage, the website fared well.
Following its success, the founders started a brick and mortar chain store named
Fabmall in various parts of South India. This business grew to be a large grocery
chain and was sold to the Aditya Birla Group in 2006, which was renamed as More.
The founders continued to be interested in the concept of an online grocery store,
which ultimately gave birth to Bigbasket.com in 2011. The company was started with
three principles - a high focus on customer satisfaction, inclusion of a wide variety of
products and brands and continuous innovation through technology. Big Baskets
success can be attributed to the implementation of these three principles.
Customers have access to same day delivery if they are in one of the major cities
where the company operates. The companys 99.3 per cent on-time delivery and
99.5 per cent order fill rate, along with a no-inquiry customer return policy, have
greatly contributed to Big Baskets high customer satisfaction.
More than 35 per cent of the products sold in the online grocery store are from their
own brands. Recently, the company also launched a bakery that delivers freshly

baked bread, launched its own brand of premium coffee and recipe kits for cooking
gourmet meals at home.

CHAPTER 2
TEAM BEHIND BIG BASKET
2.1 About The Founders
The founders of Big Basket are known in the industry for their rich experience in
building a strong and successful start-up. Mr Hari Menon is the CEO & Head of
Merchandising of the Company. Before Big Basket, Hari was the CEO of India Skills,
a vocational education firm. He has also worked with Wipro and held the position of
Country Head in Planet Asia. He is a former student of BITS Pilani.
Mr Vipul Parekh is the Head of Finance & Marketing at the company. He was an
Investment Director at Peepul Capital prior to his current position. Vipul is a former
student of IIM Bangalore.
Mr V S Sudhakar was the founder and CEO of Fabmall, a leading retail business.
Before this, Sudhakar was the CEO of Planetasia, Indias first online service
business. He also has a significant experience in senior-level management in the IT
industry.
Mr V S Ramesh is the Head of Logistics and Supply Chain at Big Basket. He is also
the co-founder of Fabmall. He has also served in the Indian Navy with a total
experience of over 21 years. He has a degree in Electronics Engineering from
Karnataka University.
Mr Abhinay Choudhari is the Head of New Initiatives at Big Basket. Prior to this role,
Abhinay has worked with some major IT companies across the globe. He is a former
student of IIM Ahmedabad.

CHAPTER 3
JOURNEY OF BIG BASKET
3.1 Current Status and Prospective Development
Big Basket, has delivered over 3 million orders. As of March 2016, the company
operates in fifteen major cities, viz. Bangalore, Delhi, Hyderabad, Mumbai, Kolkata,
Pune, Chennai, Mysore, Madurai, Coimbatore, Vijayawada, Nashik, Vishakapatnam,
Vadodara and Lucknow. With a total employee strength of over 1,800 people, the
company is serving more than 500,000 regular customers and is growing 20 per cent
every month.
Over the next year, the company plans to expand its operations to more than 50
cities. It also intends to increase the product range on offer significantly by adding
more categories and expanding the existing ones.

3.2 Innovation
Big Basket has launched both iOS and Android mobile phone apps, which allow
customers to order from anywhere at anytime using their smart phones.

3.3 Smart Basket


The store also has a feature called Smart Basket, which is capable of predicting the
needs of recurring customers. This can reduce order time by up to 10 minutes for
regular customers.
The company utilizes the unique automation processes to run their operations. One
of these is a system to help staff pick the right items and reduce order errors to
almost 0.2 per cent. To boost customer retention, Big Basket has automated systems
to gather feedback on all aspects of service. They also make use of customer

analytics for marketing automation programs directed at specific customer lifecycle


stages.

3.4 Fresho
The company launched the Fresho brand of products in 2015. Fresho encompasses
vegetables and fruits, meat, coffee & bread products and currently accounts for
almost 30 per cent of Big Baskets sales revenues.
Fresho Coffee is a service that delivers freshly ground, premium filter coffee on an
order-by-order basis. The brand offers a series of in-house coffee blends, namely
Dark Nectar, Smooth Caramel, Exotica, Morning Dew, and Noir Creme.
Aiming to capture a slice of the baked goods market, Fresho also offers freshly
baked bread, using a baked-to-order business model.

3.5 Express Delivery


Logistical innovations have allowed Big Basket to provide customers with an express
delivery option. This service delivers a grocery order within one hour of processing
and although it currently exclusive to Bangalore, the company plans to extend
express delivery to all major cities in the near future.

3.6 Happy Chef


To engage more customers, Big Basket provides ready made kits for gourmet dishes
which include recipes, cooking instructions and pre-measured ingredients. Their
recipes are categorised into salads, minis, casual dining, and mains. With this
service, Big Basket aims to encourage home-cooking and allow customers to eat
restaurant-like food at minimal expense.

3.7 Electric Vehicle


Big Basket has signed on a range of electric vehicles to increase efficiencies and cut
down on operating costs as part of its environment-friendly initiatives. The threewheelers will be used for deliveries across tier-2 cities where Big Basket has a
presence. It is the first order given to Gayam motorworks for electric autos which

give a mileage of 100 to 110 km for a three-hour of charge...........................

CHAPTER 4
FINANCIAL STRENGTH
4.1 Funding
As per the documents filed with the Registrar of Companies, the company has raised
a total fund of INR 695 crores from various investors including Bessemer Ventures,
Helion Partners and Sands Capital. The latest investment of INR 124 crores was
done by the US based Sands Capital.
Helion Ventures
Big Basket raised Rs 200 crore investment in a round led by Helion Ventures
and Zodius Capital .
Lion Rock Capital

$3 million from LionRock Capital, a Singapore-based private investor


Ascent Capital
Online grocery store Big Basket.com has raised USD 10 million (about Rs 50
crore) from private equity firm Ascent Capital in march 2012 in its first round of
institutional funding for expansion. The funds would be used for expansion of
Big Basket.com.
Bessemer Ventures
Big Basket has raised $50 million (Rs 315 crore) from its existing investors led
by Bessemer Venture Partners even as the Bangalore -headquartered startup
has mandated Citigroup to raise $150 million (Rs 950 crore) from a set of new
investors, people familiar with the matter
Abraaj Group

Grocery delivery service Big Basket has raised $150 million in fresh funding in
a round led by UAE's Abraaj Group as the company looks to expand its
services into smaller cities

Ascent Capital Group

Series C&A

Bessemer Venture Partners

Series C (Lead)

Helion Venture Partners

Series C

ICICI Venture

Series B

Zodius Capital

Series B

Series A. Series A refers to the first round of stock offered to investors during
early-stage rounds. Typical Series A rounds fall in the range of $2-5M, offer
options for 20-40% of the company, and are intended to support a company
through the early stages of building a business, from product development to
hiring to marketing. Because the Series A round is for more significant cash,
investors are usually professional angel investors or boutique VC firms who
specialize in this first round of financing.

Series B. Series B refers to second-stage financing. Series B usually


happens after the company has already achieved certain business milestones
and thus proven its potential viability as a company. This series is also
sometimes called a venture round since it is at this point that venture
capitalists usually get involved. Venture capitalists dont just offer a greater
capital investment for a given round; theres also a greater possibility for going
back to this same well for future rounds. Also, experienced VCs can offer the
kind of networking opportunities and mentorship that unconnected smaller
angel investors may not.

Series C. As companies grow, they might continue to seek additional funds to


meet future milestones. Each successive venture round follows alphabetically
down the line (e.g. C, D, E...). VCs and private equity investors support these

financing rounds as well as future funding rounds that more established


companies may have to look forward to such as bridge financing, expansion
capital, late-stage capital, and leveraged buyout.

CHAPTER 5
5.1 Awards & Recognition
Big Basket secured the BMA Best Startup of the Year award in 2014.
One of its founders, Mr Abhinay Choudhari, was awarded as one of the 50
Most Talented Retail Professionals of India by CMO Asia & Asia Retail
Congress.
Consumer Internet Company of the Year : Supermarket Grocery Supplies
Pvt Ltd (Big Basket.com) by VCCircle Awards 2016

5.2 Competitors
Local Banya
AaramShop.com
MyGrahek.com
EkStop
Zop Now
Atmydoorsteps.com
Grofers

5.3 Inventory Based Model


Big Basket operates on an inventory-based model so that they can ensure
delivery of most of the products ordered. It is also partnering with about 1,800
neighbourhood stores to sell its brands of staples, fruits and vegetables.

10

They cater to both consumer needs, bulk pre-planned as well as on-demand


emergency top-ups, with an inventory-led approach. For bulk orders, they fulfil
orders through their warehouses and for 1-hour express deliveries, they have
set up about 63 'dark stores' around the city.

Dark stores are godowns or supermarket-like facilities meant specifically for


companies like Big Basket to source products and saving them from the
hassle of having to go to neighbourhood stores to pick up supplies.
Big Basket handles about 27,000 orders a day, at an average ticket size of Rs
1,500 per order.

5.4 Sourcing Products Across Categories


They are dealing in the below broad categories.
First is staples (rice, dhal, spices, etc.) and within a month of starting
operations, they have moved to private label. They source these from the
mandis to one of their suppliers who cleans and packages those. From
mandis, they will move further down the supply chain to the mills, and that is
how the margins keep rising.
One category, which will be a big differentiator for Big Basket.com, is fruits
and vegetables. But it will be very difficult to crack. They have a farm-to-home
concept where they intend to get the produce directly from the farms, without
the intermediaries. Typically, the produce stays at least 24 hours in a store
when you see it deteriorating. They are working with Safal but over a period of
time, it will build our network of farming bodies and that will help them ship
directly to buyers.
Another growing category is frozen meat and dairy products. Then there is
FMCG foods and non-foods (toiletries and personal care). They deal with the
distributors in these categories through working closely with Metro Cash &
Carry.

11

Big Basket is also planning to introduce private labels in categories like jams
and pickles, but that will be one year down the line.

5.5 Order and Delivery Management


(a)Registration
Registration on Big Basket.com is absolutely free.
You can surf and add products to the cart without registration but only
registered shoppers will be able to checkout and place orders. Registered
members have to be logged in at the time of checking out the cart, they will be
prompted to do so if they are not logged in.

(b) My Shopping List


My Shopping List is a comprehensive list of all the items previously ordered by
you on Bigbasket.com. This enables you to shop quickly and easily in future.

(c) Delivery Slots


Delivery slots are time slots during which you will receive your order. Big Basket
currently offers 4 delivery slots each day. They are
Slot 1 - 07:00 am to 09:30 am
Slot 2 - 10:00 am to 12:00 pm
Slot 3 - 05:00 pm to 07:30 pm
Slot 4 - 07:30 pm to 10:00 pm

(d) Cut-off Timing for Each Slot


Cut off time is the time after which the order gets processed for delivery. After this
time you will not be able to modify or cancel your order. Cut off time for Slot 3 &
Slot 4 is 12 noon on the same day and cut off time for Slot 1 & Slot 2 is 7 pm on
the previous day.
You will not be able to make any changes to your order after the cut off time for
your selected slot. However, if you do not wish to buy a product you may return it
at the time of delivery and the amount will be credited to your big basket account.

12

Delivery slot cannot be changed once the order is placed. In case of an urgent
requirement of change of slot customer support team can be contacted.

(e) Checking the Current Status of the Order


The only way you can check the status of your order is by contacting customer
support team.
You will receive an email as well as an SMS about unavailable items before the
delivery of your order.

(f) Cancellation of the Order


You can cancel an order before the cut off time of your slot (1 pm for evening
slots and 6 am for morning slots) by contacting customer support team.

(g) WYSIWYG Guarantee


What You See Is What You Get is their promise to deliver every item ordered by
you. If they fail to do so they will credit your big basket account with 50% of the
value of the undelivered product immediately. For example if you had ordered for
Rs. 1000 worth of products and one product worth Rs. 100 was not delivered (or
if an incorrect product was delivered) Rs. 50 will automatically get credited .

(h) Currently Running Offers/ Promotions


There is a link called Store Wide Offers on the top right hand side of their
website. All products with any discount or promotions are listed under this
section.

(i) Defective (broken, leaking, expired) Products


They have a no questions asked return policy. In case you are not satisfied with a
product received you can return it to the delivery personnel at time of delivery or
you can contact customer support team.

(j) Modes of Refund


The amount will be refunded to your Bigbasket.com account to use as store
credit in your forthcoming purchases. In case of credit card payments also credit
the money back to your credit card.

13

(k) Suggestions by customers


If you are unable to find a product or brand that you would like to shop for,
customers can write to them at customerservice@Bigbasket.com and they will try
their best to make the product available to you.

(l) Feedback
They always welcome feedback, both positive and negative from all their
customers. Customers can write to them at customerservice@Bigbasket.com

(m) Delivery Model


Big basket owns fleet of 50 vans, which are being commissioned for delivery.
They follow a hub-and-spoke model where all the goods are bought and stocked
in a warehouse (it will be built as the company moves into direct purchase in the
next 6-8 months).
The warehouse will then supply to the hubs. They have three in Bangalore in
Whitefield, Kanakpura and Yashwantpur and they cover the entire city. From
there, the delivery executives (called customer experience managers) deliver the
goods in four time slots as mentioned earlier.
Big basket company acquired one of the earliest hyper local grocery companies,
Delyver, a month back and will use this acquisition to additionally do time-based
deliveries.
The current model of Big Basket is full service - it has upwards of 15000
SKUs(Stock keeping unit), owns its own inventory and delivers using four
wheelers and two-wheelers across multiple cities with deliveries done by staff.

CHAPTER 6
PAYMENT MODES
6.1 Payment
You can pay for your order on Bigbasket.com using the following modes of payment:
a. Cash on delivery

14

b. Credit and debit cards (VISA / Mastercard / American Express)


c. Sodexo passes on delivery (only for food items)
The Value Added Tax (VAT) is included in the MRP of products. There are no
additional taxes added by Big Basket to your order. The prices you see on their
product pages are the prices you pay. There is a delivery charge of Rs. 20 on orders
below Rs. 1000.
It is absolutely safe to use your card on Bigbasket.com. A recent directive from RBI
makes it mandatory to have an additional authentication pass code verified by VISA
(VBV) or MSC (Master Secure Code) which has to be entered by online shoppers
while paying online using visa or master credit card. It means extra security for
customers, thus making online shopping safer.

6.2 Cash on delivery


Cash on delivery means that you can pay for your order at the time of order delivery
at your doorstep.

6.3 Credit card


If they are not able to delivery all the products in your order and you have already
paid for them online, the balance amount will be refunded to your big basket account
as store credit and you can use it at any time against your future orders.

6.4 Coupons
Once you are done selecting your products and click on checkout you will be
prompted to select delivery slot and payment method. On the payment method page
there is a box where you can enter any e-voucher/ coupon code that you have. The
amount will automatically be deducted from your invoice value.

6.5 Big Basket Wallet


The Big Basket Wallet is a pre-paid credit account that is associated with your big
basket account. This prepaid account allows you to pay a lump sum amount once to
big basket and then shop multiple times without having to pay each time.

15

6.6 Delayed Order Delivery


In case of delay in delivery, the customer support team will keep you updated about
your delivery. Additionally 10% of the order value will be credited to your big basket
account which can be used in your next order.

6.7 Minimum Order for Delivery


There is no minimum order for delivery but they charge a nominal delivery fee of
Rs 20 for orders below Rs1000 in value.

CHAPTER 7
7.1 Inventory Based Model
Big Basket operates on an inventory-based model so that they can ensure
delivery of most of the products ordered. It is also partnering with about 1,800
neighbourhood stores to sell its brands of staples, fruits and vegetables.
They cater to both consumer needs, bulk pre-planned as well as on-demand
emergency top-ups, with an inventory-led approach. For bulk orders, they fulfil
orders through their warehouses and for 1-hour express deliveries, they have
set up about 63 'dark stores' around the city.

16

Dark stores are godowns or supermarket-like facilities meant specifically for


companies like Big Basket to source products and saving them from the
hassle of having to go to neighbourhood stores to pick up supplies.

7.2 Sourcing Products Across Categories


They are dealing in four broad categories.
First is staples (rice, dhal, spices, etc.) and within a month of starting operations,
they have moved to private label. They source these from the mandis to one of
their suppliers who cleans and packages those. From mandis, they will move
further down the supply chain to the mills, and that is how the margins keep
rising.
One category, which will be a big differentiator for Bigbasket.com, is fruits and
vegetables. But it will be very difficult to crack. They have a farm-to-home
concept where they intend to get the produce directly from the farms, without the
intermediaries. Typically, the produce stays at least 24 hours in a store when you
see it deteriorating. They are working with Safal but over a period of time, it will
build our network of farming bodies and that will help them ship directly to buyers.
Another growing category is frozen meat and dairy products. Then there is FMCG
foods and non-foods (toiletries and personal care). They deal with the distributors
in these categories through working closely with Metro Cash & Carry.
Big basket is also planning to introduce private labels in categories like jams and
pickles, but that will be one year down the line.

CHAPTER 8
8.1 Marketing Strategy
a) Target Segment

Students
Families
Corporates & Professionals
Others i.e, Event planners, co-operatives

b) Promotion

17

Big basket has been largely using print and radio. Now, they have added television
to their portfolio. They use digital, also but offline push is stronger. Of the total
marketing spends, They allocated nearly 20% to digital and rest to offline. In 2016,
their marketing spends is to the tune of Rs 80 crore to Rs 100 crore.

Big Basket has introduced colourful Holi kit with special discount and Cake Box for
Christmas for orders above Rs 1000.
To honour women, it introduced Women's day offers and coupons.
Big Basket.com has roped in actor Shah Rukh Khan as brand ambassador. This was
followed by another "Shah Rukh Khan is a Big Basketeer! ... We felt it was
important that people could relate to the Big Basket brand ambassador."
The Big Basket Customers are called as Big Basketeer.

CHAPTER 9
9.1 SWOT Analysis
(a) Strength
1. Huge investment capacity
2. Convenience for Customers
3. High Quality Products
4. Low inventory cost
5. Low delivery charges

18

6. Good relationship with Suppliers


7. Customization
8. Closer working relationship with customers
9. A vast variety of stuffs available
(b) Weakness
1. No economies of scale
2. Limited Financial Resources
3. Lack of staff
4. Weak brand name
5. Sometimes the transportation cost increases the product cost
6. Number of potential customers who can buy through Internet is not still
enough

1.
2.
3.
4.
5.
6.

(c) Opportunities
Expanding Overseas
Product extension
Strategic Alliances
Licensing
Capture Venture capitalists
Everyday number of Internet users is increasing in a rapid way.

(d) Threats
1. Competitors will go online
2. Changing Government policies.

CHAPTER 10
CHALLENGES FACED
10.1 Challenges of Big Basket
The most common challenge for ecommerce companies has been hiring and
retaining talent. Especially, when it comes to the delivery boys. Recruiting,
training and retaining delivery boys has been little tricky for them. As the
catchment dries up, they now need to go to smaller cities to hire them and
provide them with affordable housing in the city of operations. This helps a lot
in retention.

19

Since Big Basket deals with groceries which are mostly perishable, managing
the complex supply chain to reduce wastage is another big challenge. The
current data of transactions helps in predicting the orders and hence avoiding
much wastage.
Logistics is very complex as they deliver large orders unlike Flipkart or
Snapdeal that delivers only one or two items. The average basket size of big
basket is of 25 items, which includes frozen, liquid, chilled and perishable
items. So, these need to be delivered at one time and in a proper manner as
people do not like repeat or late deliveries.
The most pressing thing is to get fill rates right, which currently stands at 9095 percent for Big Basket.com. Consumers are expecting to get a 100 percent
fill rate and that puts pressure on them. People buy online for convenience
and even if one item is short, they dont mind purchasing everything offline.
Another problem is of suggesting alternatives for stock-outs and at present.
Big Basket.coms platform doesnt have the intelligence to do so. For the time
being, its tackling the issue by mentally preparing customers before delivery.
The company has invested heavily in technology, especially for back-end
logistics. A routing software helps them divide the number of orders serviced
by each van, which are fitted with GPRS systems to monitor movement in
real-time.
Competitors like grofers, aaram.com, local banya also provide offers and
discounts. So, Retaining the customers is an important challenge.
Cyber crime

CHAPTER 11
GROWTH AND FUTURE VISION
11.1 Sales & Revenue
They are growing very vast in many regions and state. Average number of
transactions which takes place in a day is around 300 and the average value of each
bill is around Rs.1200/-. So, we can clearly see the revenue they generate each day
in one state. Total revenue for the day is 1200 X 300= Rs.3, 60,000 X 30 days = 1,

20

08, 00,000 per month. New customers which are joining each month each month is
around 3000 and next billing for each customer is being done in 15 20 days.
One of the advantage of this company is that they have is their own private staple
crop which 1contributes to 20% of their total business. Profits margins also look very
attractive. Gross Profit remains in between 20 % - 23 % and net profit is around 5% 7%.
Big Basket reported revenue of INR 178 crores against loss of INR 61 crores in FY
14-15. The revenue and PAT figures during the last fiscal were INR 71 crores and
INR 22 crores respectively. The revenue from operations stood at INR 170 crores in
FY 14-15.

Big Basket operates on an inventory-led model and, hence, the biggest expense for
the company was the purchase of stock-in-trade which stood at INR 171 crores. The
company spent INR 22 crores on advertising and promotional expenses in FY 14-15
which was a 420 per cent increase over the previous fiscal. The following is the
breakup of the major expenses of the company:

Big Basket Expenses Break-up (In INR Crores)


2013-14
2014-15
Advertising Promotional Expenses
4
22
Purchase of Stock-in-Trade
69
171

21
Employee Benefit Expense
Others

10

26

93

237

Big Basket Expenses Breakup (In INR Crores)

11.2 Comparison
Big Basket competes with players like Grofers, Peppertap and ZopNow in the online
groceries segment. Here is how it compares with the rest in FY 14-15:

CHAPTER 12
FUTURE PROJECTIONS
12.1 Future Projections

22

They have a very bright future ahead because they have identified the needs which
will rise and they have made plans to adopt those in order to survive in this
competitive world. As we know young generation is more health conscious so they
are planning to add organic food in their portfolio, pesticides free fruits and
vegetables. Though they may be bit expensive but will have a huge demand. Not just
that they planning to keep frozen foods in their cart so that people can order the
same and eat the same without spending much time in cooking it.
They are also planning to add international brands in their kitty. Also, planning to
expand their business in different cities. By doing the same, they will increase their
brand value, revenues and profits would automatically increase.
Big Basket is looking at achieving the following targets in the next one year :
1. Automation in Warehouses
2. Scale of footprint to 35 cities with 60 dark stores
3. Raising $ 150 million. The company has already appointed Citibank as its
investment Bank for the same.
Apart from expansion, the company is also constantly looking to invest in new
technologies both online and mobile to enhance customer experience and create
warehouses for quick delivery of the orders to various parts of a city. Finally, the
company has plans to invest in last mile delivery, which includes the addition of coldchain enabled energy-efficient vehicles.

RECOMMENDATIONS
Introduce loyalty programs
Expand geographical reach

23

Increase awareness through advertisement


Free delivery below purchase of Rs.1000

CONCLUSION
Big Basket being an online grocery has a bright future as people have no time to go
out to purchase groceries, traffic taking away the time of the people, variety in
products, People not willing to carry heavy bags. By giving more offers and discounts
according to the seasons Big basket has been the No.1 online grocery store in India.

References
"Big Basket raises Rs.200 Cr". Business Standard. Retrieved 15
September 2014.

24

"Big Basket raises $32.8 million in series B funding". livemint. Retrieved 12


September 2014.
"Big Basket looking for a pan India presence". Business Standard.
http://www.business-standard.com/article/companies/bigbasket-com-looks-forpan-india-presence-114121800664_1.html
"BigBasket.com CEO, Hari Menons Leadership Lessons". The Economic
Times. http://economictimes.indiatimes.com/magazines/corporate-dossier/fivevaluable-leadership-lessons-from-startup-founders/articleshow/45471865.cms
http://www.business-standard.com/article/management/bigbasket-raises-itsgame-115121001332_1.html
http://moneyconnexion.com/online-grocery-stores-in-india.htm
http://economictimes.indiatimes.com/articleshow/51504841.cms?
utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
http://articles.economictimes.indiatimes.com/2015-1203/news/68741848_1_bigbasket-helion-venture-partners-zodius-capital
http://www.financialexpress.com/article/industry/companies/the-big-challengein-grocery-e-tailing-is-last-mile-delivery-high-attrition-hari-menon-ceobigbasket/9082/
http://www.bigbasket.com/checkout-flow-update/
http://www.wikinewsindia.com/the-bigbasket-of-groceries-is-set-to-get-bigger/
http://timesofindia.indiatimes.com/tech/tech-news/BigBaskets-losses-treblesales-jump-to-Rs-170-crore/articleshow/50849764.cms
http://www.business-standard.com/article/management/long-way-to-go114071300590_1.html