Project Report ON Kotak Bank in India:Overview

PROJECT REPORT
ON
KOTAK BANK IN INDIA:OVERVIEW
SUBMITTED BY
RITU RAMGANESH YADAV
ROLL NO ;31
SEM V, T.Y.B.B.I
UNDER THE GUIDANCE OF

Ms. KRUPA SHAH
Submitted to University of Mumbai in partial fulfillment of the

requirements for the Award of Degree
Of
BACHELOR OF BANKING AND INSURANCE
PATUCK-GALA COLLEGE OF COMMERCE & MANAGEMENT

SANTACRUZ (E), MUMBAI 400055
2016-2017
ACKNOWLEDGEMENT
It is my earnest and sincere desire and ambition to acquire profound

knowledge in the study of
management studies. I have had considerable help to advice at very outset of this
Project. It is
Pleasure to acknowledge the help and guidance that I had received from that
personnel and to
Thank them individually.
First of all, I express my sincere thanks to Dr. (Mrs.) Meeta Pathade, I/C Principal
for having
given me a chance to undergo the project work.
Secondly, I convey my sincere thanks of the Course Coordinator Ms. Byshi Panik
Karthi Marshan
The Summit was presented by Colors and partnered by MEC India.are for her
valuable suggestions and co-operation which helped me to complete the

project successfully.
The compilation of the project is a milestone in the life of the

management student and its execution is inevitable without the cooperation of the project guide. I am deeply grateful to myproject guide.
Mr. / Ms. / Dr. ---------- for his / her valuable ideas, required suggestions
and encouragement for refining this project study.
Finally, I thanks all the staff members and my friends for their valuable
support and
contribution to my project
CERTIFICATE
This is to certify that the project entitled ___________________ is a ture and
satisfactory work done
by Mr. / Ms. __________________, T.Y.B.B.I, Roll No. 33 , The project report is
submitted to University
ACKNOWLEDGEMENT
It is my earnest and sincere desire and ambition to acquire profound

knowledge in the study of
management studies. I have had considerable help to advice at very
outset of this Project. It is
Pleasure to acknowledge the help and guidance that I had received from
that personnel and to
Thank them individually.
First of all, I express my sincere thanks to Dr. (Mrs.) Meeta Pathade, I/C
Principal for having
given me a chance to undergo the project work.
Secondly, I convey my sincere thanks of the Course Coordinator Ms.
Byshi Panikar for her valuable suggestions and co-operation which
helped me to complete the project successfully.
The compilation of the project is a milestone in the life of the
management student and its execution is inevitable without the cooperation of the project guide. I am deeply grateful to my
project guide. Mr. / Ms. / Dr. ---------- for his / her valuable ideas,
required suggestions and
encouragement for refining this project study.
Finally, I thanks all the staff members and my friends for their valuable
support and contribution to my project of Mumbai in partial fulfillment for
the requirement of the award of the degree of Bachelor of Banking
and Insurance for the academic year 2016-2017
________________________
Signature
______________
________Signature of Project Guide
External Examiner
______________________
____________________
Signature of the Guide
Signature of Principal
DECLARATION
I, RITU YADAV, student of Patuck-Gala College of Commerce &

Management, T.Y.B.B.I
(Sem V ) hereby declare that I have completed the project on KOTAK
MAHINDRA BANK in the academic year 2016-2017
The subject matter contained in this project is a research work and most
of the work carried out
is original and was done under the guidance of my project guide . Ms.
KRUPA SHAH
The information submitted is true and original to the best of my
knowledge.
Your Signature
_________________
(RITU RAMGANESH YADAV)
(ROLL NO. 31)
CHAPATER
NO 1
INTRODUCTION
CHAPATER
BANK PROFILE
NO 2
CHAPATER
PRODUCT OF KOTAK MAHINDRA
NO 3
CHAPATER
MARKETING STRATEGY
NO 4
CHAPATER
FINANCIAL STATUS
NO 5
CHAPATER
FUTURE REPORTS
NO 6
CHAPATER
CONCLUSION
NO 7
CHAPATER
NO 8
BIBLOGRAPHY
1:INTRODUCTION
Established in 1985, the Kotak Mahindra group has been one of India's most reputed financial
conglomerates. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company
was given the license to carry on banking business by the Reserve Bank of India (RBI). This
approval created banking history since Kotak Mahindra Finance Ltd. is the first nonbanking
finance company in India to convert itself in to a bank as Kotak Mahindra Bank Ltd. Today, the
bank is one of the fastest growing bank and among the most admired financial institutions in
India.
The bank has over 323 branches and a customer account base of over 2.7 million. Spread all over
India, not just in the metros but in Tier II cities and rural India as well, it is redefining the reach
and power of banking. Presently it is engaged in commercial banking, stock broking, mutual
funds, life insurance and investment banking. It caters to the financial needs of individuals and
corporates. The bank has an international presence through its subsidiaries with offices in
London, New York, Dubai, Mauritius, San Francisco and Singapore that specialize in providing
services to overseas investors seeking to invest into India.
Kotak Mahindra Bank is an Indian private sector banking headquartered in Mumbai,

Maharashtra, India. In February 2003, Reserve Bank of India (RBI) gave the licence to Kotak
Mahindra Finance Ltd., the group's flagship company, to carry on banking business.
It offers a wide range of banking products and financial services for corporate and retail
customers through a variety of delivery channels and specialized subsidiaries in the areas of
personal finance, investment banking, life insurance, and wealth management
As of 30 September 2014, Kotak Mahindra Bank has a network of 641 branches and over 1,159
ATMs spread across 363 locations in the country. The bank,
Any product that can be used for commerce or an article of commerce which his traded on an
authorized Mutual funds exchange is known as Mutual funds.The article should be movable of
value, something which is bought or sold and which is produced or used as the subject or barter
or sale.In order to be a successful trader, we must understand the true realities of them markets.
We must learn how the professionals make money and what is possible. Most traders come into
Mutual funds, lose a substantial portion of their capital and then leave trading without ever
having a correct perception of what good trading is all about . future trading involves
greater risks than buying stocks. However, we would like to inform you that we will experience a
Mutual funds market in the next decade or so. Mutual funds prices in the coming years will be
influenced by two the forces of deflation and inflation. If deflationary forces dominate,
commodity prices will tend to decrease; if inflationary forces dominate, commodity prices wil
ltend to increase. However, this is not always and necessarily the case . promoting pie-in-thesky prediction mechanisms and concentrate on finding and in futures contracts are similar to
Options. Both represent actions that occur in future. But Options are contract on the underlying
futures contract where as futures are either to accept or deliver the actual physical commodity. To
make a decision between using a futures contract or an options contract, producers need to
evaluate both alternatives which has garnered positive reviews from its customers and clients
before its merger with ING V ysy, had around 29,000 employees. [ In 2014, it was the fourth
largest private bank in India by market capitalization.
This project is based on Consumer Behaviour towards Kotak Mahindra Bank. Kotak Mahindra
Bank has various types of Current and Savings account whose feature are described below. These
accounts are prepared keeping in mind various classes of people and their needs. Different
accounts have different facilities. Therefore Kotak Mahindra Bank is one place for all the
banking needs.
Apart from the description of the various kinds of accounts, the project includes the SWOT
analysis of Kotak Mahindra Bank, its feature and the facilities providing its strength, the
weaknesses were determined by performing survey among the general public, opportunities and
threats. Due to Udaipur being an upcoming business sector, Kotak Mahindra Bank has great
opportunity to provide its services to these business houses. The major threat that Kotak
Mahindra Bank is facing is that from the nationalized and private banks like ICICI bank, HDFC
bank, SBI, IDBI bank, etc. The project covers the performance of Kotak Mahindra Bank in
Udaipur.
Established in 1985 by Uday Kotak, is an Indian financial services conglomerate. In February

2003, Kotak Mahindra Finance Ltd. (KMFL), the Group's flagship company, received a banking
licence from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking
finance company in India to be converted into a bank Kotak Mahindra Bank Limited (KMBL).
In a study by Brand Finance Banking 500, published in February 2014 by the Banker magazine
(from The Financial Times Stable), KMBL was ranked 245th among the world's top 500 banks
with brand valuation of around half a billion dollars ($481 million) and brand rating of AA
corporates. The bank has an international presence through its subsidiaries with offices in
London, New York, Dubai, Mauritius, San Francisco and Singapore that specialize in providing
services to overseas investors seeking to invest into India.
13-01-2011 Kotak Mahindra Bank Kotak.com Careers Service Charges & Fees Net Banking
Securities Click2Remit About Us Investor Relations Complaint Form Security Info News
Grievance Redressal Contact Us Personal Business Corporate NRI Banking Privy League
Salary2Wealth Deposits Cards Investments Loans Convenience Banking Special Offers
Customer Compliments Cards PERSONAL Special Offers Credit Cards Global Debit Cards Best
Com plim ents Card Kotak netc@rd Quick Access ATM & Branch Locator Contact Us Special
Offers Call us on our 24-hour Customer Contact Centre Special Offers Nearest Cashnet ATM
Email Us Nearest ATM For queries on Credit Enjoy the safety & convenience of Kotak Debit
Card, Kotak Net Banking or Kotak netc@rd and avail of Card, click here these fantastic offers:
Service Charges Todays Gold Rates Kotak netc@rd Related Offers Offer / Discount Valid Until
Interest Rates for Presenting tempting offers from TATA Photo Plus! Jan 31, 11 Term Deposits
Get 20% discount on movie tickets at Mar 31, 11 www.kyazoonga.com Simply use your Kotak
netc@rd and purchase your Mar 31, 11 favourite books at Landmarkonthenet.com Debit Card
. The Kotak Mahindra group is a financial organization established in 1985 in India. It was
previously known as the Kotak Mahindra Finance Limited, a non-banking financial company.
In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the
license to carry on banking business by the Reserve Bank of India (RBI).
Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a
bank.
2. The bank is headed by K.M. Gherda as Chairman Uday Kotak as Executive Vice
Chairman & Managing Director. Shankar Acharya is the chairman of board of Directors in the
company. The Bank has its registered office at Nariman Bhavan, Nariman Point, Mumbai.
3. About Kotak Mahindra Bank The flagship company of Kotak Mahindra Group. Kotak
Mahindra Finance Ltd was established in 1985. The same got converted into a bank - Kotak
Mahindra Bank Ltd in March 2003. Kotak Mahindra bank has presence in Commercial Vehicles,
Retail Finance, Corporate Banking, Treasury and Housing Finance.
4. Non-banking financial company Non-bank financial companies (NBFCs) are financial

institutions that provide banking services without meeting the legal definition of a bank, i.e. one
that does not hold a banking license. Operations are, regardless of this, still exercised under bank
regulation. However this depends on the jurisdiction, as in some jurisdictions, such as New
Zealand, any company can do the business of banking, and there are no banking licenses issued.
5. Non-bank institutions frequently. Act as suppliers of loans and credit facilities. Supporting
investments in property. Trade money market instruments . Fun d private education. Provide
wealth management such as managing portfolios of stocks and shares. Underwrite stock and
shares, TFCs and other obligations. Provide retirement planning. Advise companies in merger
and acquisition. Prepare feasibility, market or industry studies for companies. Provide
discounting services e.g., discounting of instruments.
6. The savings account goes beyond the traditional role of savings, to provide you a range of
services from funds transfer options to online payments of bills to attractive returns earned
through a comprehensive suite of investment options.
7. Ace Savings Accounts Average Monthly Balance (AMB) of Rs. 50,000/- Free cash
withdrawals at other domestic ATMs Avail a discount of 25% on issuance of Best Compliments
Card (Gift cards) Edge Savings Account Average Monthly Balance (AMB) of Rs. 10,000/- Free
access to all domestic VISA ATMs, up to five transactions per month Pro Savings Account
Average Monthly Balance (AMB) of Rs. 20,000/- Classic Savings Account Average Monthly
Balance (AMB) of Rs. 10,000/- Nova Savings Account Average Monthly Balance (AMB) of
Rs. 5,000/- Silk - The Saving's Programme for Women
8. My Junior Account - The Savings Account for Kids Kotak Junior Account has been
designed to encourage the child (and their parents) to save smartly from an early age. It not only
offers you up to 6% interest p.a. on the account, but also a 10 year Recurring Deposit and linked
Systematic Investment Plans intended to provide long term savings for your child Features Up
to 6%* interest p.a. on Savings Account balance Investment avenues like Recurring Deposit
and Systematic Investment Plans Investment based NMC waiver Personalized Debit Cards
Discounts on partner brand
9. Ace Current Account A premium current account with maximum benefits and features for
large businesses and enterprises. Average Quarterly Balance (AQB) of Rs. 2.5 lac Free
Business Power Platinum Debit Card with enhanced daily purchase limit of Rs. 2.5 lac and daily
ATM cash withdrawal limit of Rs. 2 lakhs Free Home Banking service Cash/Cheque pickup
and delivery, at your call
10. Global Trade Current Account Online FX Rate booking system (FX Live) offers booking
of FX rates at your convenience E-banking platform provides information on outstanding bills/
credit limits online Tracking mechanism of the deals booked (Auto e-deal confirmation) Eadvices facilitate timely accounting and reconciliation E-SWIFT to provides faster
communication with your overseas business partner Letters of Credit Backed by the strong
trade finance set-up, we offer import financing services through Letters of Credit (L/C), which
are well accepted globally. Our trade team is equipped to structure the solutions for a variety of
purchase requirements.
11. Ace Salary Account Free Zero Balance Account (subject to salary credits) earns 6% interest
per annum on your savings balances over Rs. 1 lakh and 5.5% interest per annum on your
balances up to 1 lakh Unlimited value demand draft at home location and delivered to registered
communication address
12. Edge Salary Account Kotak Edge Salary Account provides multiple privileges and benefits
to meet the financial needs of a salaried professional. Classic Debit Card Rs. 1,00,000/- cash
withdrawal and Rs. .50,000/ shopping limit per day
13. Term Deposit with highly attractive interest rates Kotak Mahindra Bank brings you Term
Deposit at highly attractive interest rates coupled with special facilities like Overdraft and Reinvestment option.
14. Regular Term Deposits Attractive interest rates Make a deposit of as low as Rs.10,000/- (
Rs. 25,000/- for new customer) Senior Citizen Deposits Make a deposit of as low as
Rs.10,000/- ( Rs. 25,000/- for new customer) Recurring Deposit Make savings a habit with
monthly investment amounts as low as Rs.100/- Enjoy easy payment options from your
Savings Account Tax Saving Deposits Choose to receive interest quarterly, or keep it invested
till maturity
15. Kotak Mahindra Bank offers you Safe Deposit Locker facilities which can be utilized to
safe keep your important documents, jewelery and other valuables. Key Features Easy
availability and access. Convenient sizes. Hassle-free payment. Nomination for Safe deposit
Lockers.
16. Convenient locker sizes: small, medium and large. Dual key security: Two keys required
at once, to open the locker. One stays with you and the other with the bank. Safety: Branches
are equipped with security features like, burglar alarm, iron-gated vault & electronic surveillance
via CCTV. Ease of location: Locker facility is available in over 350 branches across the
country.
17. Multiple access: You can add or remove individuals who can operate the locker on your
behalf. Ease of payment: You can instruct the branch to debit the annual locker rent from your
savings/current account. Nomination facility: You can nominate your close ones for Safe
Deposit Lockers.
18. Loans that help you fulfill all your financial needs. Kotak Mahindra Bank presents
Personal Finance - the single expert source for all your financial needs. Unexpected expenses,
education, wedding in the family, home improvement or that long awaited vacation.
19. We are well suited and experienced in understanding your business requirements as we
have helped a lot of our clients grow their businesses, across various industries. So, if you want
to diversify your business, fund your next project, or take a personal loan, you can now do it
without disturbing your investments or taking multiple loans. With personalized solutions and
service, we ensure its all you need to make your business dreams come true.
20. INVESTMENTS & INSURANCE Life Insurance Mutual Funds Demat Accounts
New Pension Scheme
21. It is available to you absolutely FREE. The state of the art touch screen Kotak Mahindra
Bank ATMs are part of the Visa/Plus and Cash net ATM network. That means you can withdraw
cash from our ATM Network with any
1986 :Kotak Mahindra Finance Limited starts the activity of Bill Discounting
15
1987Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market
1990 The Auto Finance division is started
1991The Investment Banking Division is started. Takes over FICOM, one of

1992 Enters the Funds Syndication sector
1995 Brokerage and Distribution businesses incorporatedin to a separate Investment Banking

division incorporated into a separate company - KotakMahindra Capital Company
1996The Auto Finance Business is hived off into aseparate company - Kotak Mahindra Primus
Limited. KotakMahindra takes a significant stake in Ford Credit KotakMahindra Limited,
for financing Ford vehicles. The launch of Matrix Information Services Limited marks the
Groups entryinto information distribution.
1998Enters the mutual fund market with the launch of KotakMahindra Asset Management
Company.
2000Kotak Mahindra ties up with Old Mutual plc. for theLife Insurance business.Kotak
Securities launches kotakstreet.com - its on-line brokingsite. Formal commencement of private
equity activity throughsetting up of Kotak Mahindra Venture Capital Fund.
2003Kotak Mahindra Finance Ltd. Converts to BANK
OBJECT
PROPER UNDERSTANDING AND ANALYSIS OF BANKKING INDUSTRY
TO KNOW ABOUT BANK AWARENESS OF KOTAK MAHINDYA BANK AND
CUSTOMERS PREFERENCE ABOUT KOTAK MAHINDRA BANK
CONDUCT MARKET SURVEY ON A SAMPLE SELECTED FROM THE CUSTOMER ON
DERIVED OPINION ON THE RESEARCH
ALONG WITH IT I WILL BE GAINING THE THOROUGH KNOWLEDGE OF BANKING

SECTOR .THIS WILL GIVE ME THE MORE CONFIDENCE IN MARKETING PRODUCTS
GIVE TO ME
AS A KOTAK MAHINDRA BANK
CHANCE
WELL REPUTED BANK IN INDIA ITS GREAT
FOR ME TO OBSERVED DIFFERENT PRODUCT LAUNCH BY OTHER
COMPETIORS COMPANIES LIKE ICIC BANK HDFC BANK
2:KOTAK MAHINDRA BANK PROFILE
It presents an opportunity for the prospective buyer to know about the company and enable direct
interaction with the sales and marketing teams of the business. By using the right template, one
can write an effective profile that will persuade the customers to know more, which ultimately
leads to business growth.
If the company profile is being created for the business website, then it must be carefully
structured so that users will find all the important information like company address, contact
details, management team etc. on sections like the about us page. If the business is listed in an
organization like the Better Business Bureau, then the profile makes it easy for customers to
know about the company when trying to find services in that particular field of work.
The company profile acts like an informative dossier that highlights what the business stands for
and what serves as a roadmap for growth. It needs to be created from a readers perspective and
must be tailor-made for the target audience. treating the company profile follows logically after
you have a good business plan in place, or have already started. If youre in the business
planning phase, you should Choosing the right company profile template is essential to
determine the main elements of the business. The sections featured depend on the kind of
business and what are the expectations from the profile. One can find hundreds of business
profile templates, from which the best one can be chosen to meet the requirements of the
organization. Lets look at some of the company profile examples to understand how to develop
the right kind of profile for your business
Housing Development Finance Corporation Limited, more popularly known as HDFC Bank Ltd,
was established in the year 1994, as a part of the liberalization of the Indian Banking Industry by
Reserve Bank of India (RBI). It was one of the first banks to receive an 'in principle' approval
from RBI, for setting up a bank in the private sector. The bank was incorporated with the name
'HDFC Bank Limited', with its registered office in Mumbai. The following year, it started its
operations as a Scheduled Commercial Bank. Today, the bank boasts of as many as 1412
branches and over 3275 ATMs across India. In 2002, HDFC Bank witnessed its merger with
Times Bank Limited (a private sector bank promoted by Bennett, Coleman & Co. / Times
Group). With this, HDFC and Times became the first two private banks in the New Generation
Private Sector Banks to have gone through a merger. In 2008, RBI approved the amalgamation of
Centurion Bank of Punjab with HDFC Bank. With this, the Deposits of the merged entity became
Rs. 1,22,000 crore, while the Advances were Rs. 89,000 crore and Balance Sheet size was Rs.
1,63,000 crore. Tech-SavvyHDFC Bank has always prided itself on a highly automated
environment, be it in terms of information technology or communication systems. All the

braches of the bank boast of online connectivity with the other, ensuring speedy funds transfer
for the clients. At the same time, the bank's branch network and Automated Teller Machines
(ATMs) allow multi-branch access to retail clients. The bank makes use of its up-to-date
technology, along with market position and expertise, to create a competitive advantage and
build market share. Capital StructureAt present, HDFC Bank boasts of an authorized capital of
Rs 550 crore (Rs5.5 billion), of this the paid-up amount is Rs 424.6 crore (Rs.4.2 billion). In
terms of equity share, the HDFC Group holds 19.4%. Foreign Institutional Investors (FIIs) have
around 28% of the equity and about 17.6% is held by the ADS Depository (in respect of the
bank's American Depository Shares (ADS) Issue). The bank has about 570,000 shareholders. Its
shares find a listing on the Stock Exchange, Mumbai and National Stock Exchange, while its
American Depository Shares are listed on the New York Stock Exchange (NYSE), under the
symbol
'HDB'Read
more
at
http://www.iloveindia.com/finance/bank/private-banks/hdfc-
bank.html#dGEfgRYevgpRKg0J.99
In this competitive world, what your company needs is a winning horse. Business owners and
managers often think that a sophisticated profile can bring more number of clients than the one
written in simple language. This is a misconception, as a company profile that is loaded with
heavy language is often difficult to understand and create disconnect with the audience. The
uniqueness of a well written company profile not only leaves a good impression on the minds of
the readers but can also provide you with the essential wings to fly high in the business world.
Established in Faridabad, (Haryana) India in the year 1970, we Ahuja Construction Engineers,
(Previously Ahuja Fabricator & Building Contractors) are engaged in providing various kind of
civil construction service that include Rainwater Harvesting, Electrical Works Horticulture
Services, Plumbing Contractors, Civil Construction work, Roads, Highways & Industrial
Roads, Designing, Fabrication and Laying Service, Interiors and Exteriors services. These
are offered as per the requirement of our esteemed clients.
They use high quality raw material throughout our service in every field as we are one of the
renowned quality centric organization and quality is our prior aim. We procure the raw material
from quality driven organization that is checked at our quality inspection unit as to provide
unique quality service to our esteemed clients. We offer these services after complete planning
and designing of the project.
Their team of experts and professional engineers are gaining experience from past many years in
the field of civil engineering. Further There team is managed and guided by our expert mentor
Mr. Amarjeet Singh Ahuja who has achieved excellent exposure in civil engineering services by
providing complete client satisfaction. They use latest and high performance machinery &
equipments in our services. They provide these services in various parts of the country and make
a permanent relationship with our esteemed clients.
Their team of experts and professional engineers that include architect, designers, civil engineers
and other professional engineers & workers who are gaining experience from past many years in
the field of civil engineering. In order to provide excellent quality service we do complete
planning and designing of project related task that is prepared after completely understanding of
the clients requirement. Each and every division of our organization is managed and controlled
by our team of experts who have wide expertise in their respective domain.
Company Mission
To be honest in all our activities, dealings and to consciously introspect our work and action on
day to day basis. Ahuja Construction Engineers is a Company that would consciously like to
channel its resources, energy and activities towards building a world that is free of low standards.
They will question every action of ours of minute to minute bases and see to it that we
continuously take on bigger challenges and we must grow and progress on a daily basis in
everything that we perform. We must progress as individuals as a company and as a truly
meaningful
organization
that
is
honest,
fair
in
all
its
dealings.
Every person in our organization must consciously develop himself in knowledge, attitude,
habits, skills and strategies in order to build a meaningful world through our work. We will strive
for excellent quality in every work that we execute on a daily basis and see to it that we don't
compromise on our values of honesty and commitment and at any given cost, irrespective of the
situations. We believe in the foundation of quality, commitment and contemplation on regular
basis in order to continuously grow. It is our mission to provide the best of work in our field
irrespective of the challenges we face. We will not stop to dream because of difficult problems.
We will continuously provide best and quality oriented work through our projects because of our
current achievements will be the foundation of our success in the future
We are one of the renowned quality- oriented organization and quality is our main aim towards
which we are dedicated. We use high quality raw material throughout our service in every field
we are one of the renowned quality centric organization and quality is our prior aim. We procure
the raw material from quality driven organization that is checked at our quality inspection unit as
to provide unique quality service to our esteemed clients. We offer these services after
complete planning and designing of the project. Further we ensure that the entire task done
by us meets international quality standards.
The FASB's mission is "to establish and improve standards of financial accounting and reporting
that foster financial reporting by nongovernmental entities that provides decision-useful
information to investors and other users of financial reports."The FASB accomplishes its mission
"through a comprehensive and independent process that encourages broad participation,
objectively considers all stakeholder views, and is subject to oversight by the Financial
Accounting Foundation's Board of Trust
ESTABLISH
Established in 1985, the Kotak Mahindra group has been one of India's most reputed financial
conglomerates. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company
was given the license to carry on banking business by the Reserve Bank of India (RBI). This
approval created banking history since Kotak Mahindra Finance Ltd. is the first nonbanking
finance company in India to convert itself in to a bank as Kotak Mahindra Bank Ltd. Today, the
bank is one of the fastest growing bank and among the most admired financial institutions in
India
.
corporates.
PRODUCT OF KOTAK MAHINDRA
The bank offers complete financial solutions for infinite needs of all individual and non
individual customers depending on the customer's need delivered through a state of the art
technology platform. Investment products like Mutual Funds, Life Insurance, retailing of gold
coins and bars etc are also offered. The bank follows a mix of both open and closed architecture
for distribution of the investment products. All this is backed by strong, inhouse research on
Mutual Funds.
The banks savings account goes beyond the traditional role of savings, and allows us to put
aside a lot more than just money. The worryfree feature of Savings Account provides a range of
services from funds transfer, bill payments, 2way sweep through our Active Money feature and
much more. We can place standing instructions for investment options that can be booked
through Internet or through Phone banking services. The Savings Account thus provides for
attractive returns earned through a comprehensive suite products and services that offer
investment options, all delivered seamlessly to the customer by well integrated technology
platforms.
Apart from Phone banking and Internet banking, the Bank offers convenient banking facility
through Mobile banking, SMS services, Netc@rd, Home banking and Bill Pay facility among
others.
The Depository services offered by the Bank allows the customers to hold equity shares,
government securities, bonds and other securities in electronic or Demat forms.
The Salary 2 Wealth offering provides comprehensive administrative solutions for Corporates
with features such as easy and automated web based salary upload process thereby eliminating
the paper work involved in the process, a dedicated relationship manager to service the corporate
account, customized promotions and tie ups and many such unique features. The whole gamut
of investment products and investment advisory services is available to the salary account
holders as well.
For the business community, the bank offer comprehensive business solutions that include the
Current Account, Trade Services, Cash Management Service and Credit Facilities. The banks
wholesale banking products offer business banking solutions for longterm investments and
working capital needs, advice on mergers and acquisitions and equipment financing. To meet
special needs of the rural market, the bank has dedicated business offerings for agricultural
financing and infrastructure. Its Agriculture Finance division delivers customised products for
capital financing and equipment financing needs of our rural customers.
For financial liquidity the bank offers loans that meet personal requirements with quick approval
and flexible payment options. To complete the personal financial offerings space, the bank now
offers Kotak Credit Card which is a hasslefree, transparent product that also happens to be the
first vertical credit card in the industry.
Kotak Mahindra Bank addresses the entire spectrum of financial needs of NonResident Indians.
The bank has tieup with the Overseas Indian Facilitation Centre (OIFC) as a strategic partner,
which gives them a platform to share their comprehensive range of banking and investment
products and services for Non Resident Indians (NRIs) and Persons of Indian Origin (PIOs).
Their Online Account Opening facility and Live Chat service helps to get in touch at the comfort
of homes and at the convenience
The bank offers complete financial solutions for infinite needs of all individual and non
individual customers depending on the customer's need delivered through a state of the art
technology platform. Investment products like Mutual Funds, Life Insurance, retailing of gold
coins and bars etc are also offered. The bank follows a mix of both open and closed architecture
for distribution of the investment products. All this is backed by strong, inhouse research on
Mutual Funds.
The banks savings account goes beyond the traditional role of savings, and allows us to put
aside a lot more than just money. The worryfree feature of Savings Account provides a range of
services from funds transfer, bill payments, 2way sweep through our Active Money feature and
much more. We can place standing instructions for investment options that can be booked
through Internet or through Phone banking services. The Savings Account thus provides for
attractive returns earned through a comprehensive suite products and services that offer
investment options, all delivered seamlessly to the customer by well integrated technology
platforms.
Apart from Phone banking and Internet banking, the Bank offers convenient banking facility
through Mobile banking, SMS services, Netc@rd, Home banking and Bill Pay facility among
others.
The Depository services offered by the Bank allows the customers to hold equity shares,
government securities, bonds and other securities in electronic or Demat forms.
The Salary 2 Wealth offering provides comprehensive administrative solutions for Corporates
with features such as easy and automated web based salary upload process thereby eliminating
the paper work involved in the process, a dedicated relationship manager to service the corporate
account, customized promotions and tie ups and many such unique features. The whole gamut
of investment products and investment advisory services is available to the salary account
holders as well.
For the business community, the bank offer comprehensive business solutions that include the
Current Account, Trade Services, Cash Management Service and Credit Facilities. The banks
wholesale banking products offer business banking solutions for longterm investments and
working capital needs, advice on mergers and acquisitions and equipment financing. To meet
special needs of the rural market, the bank has dedicated business offerings for agricultural
financing and infrastructure. Its Agriculture Finance division delivers customised products for
capital financing and equipment financing needs of our rural customers.
For financial liquidity the bank offers loans that meet personal requirements with quick approval
and flexible payment options. To complete the personal financial offerings space, the bank now
offers Kotak Credit Card which is a hasslefree, transparent product that also happens to be the
first vertical credit card in the industry.
Kotak Mahindra Bank addresses the entire spectrum of financial needs of NonResident Indians.
The bank has tieup with the Overseas Indian Facilitation Centre (OIFC) as a strategic partner,
which gives them a platform to share their comprehensive range of banking and investment
products and services for Non Resident Indians (NRIs) and Persons of Indian Origin (PIOs).
Their Online Account Opening facility and Live Chat service helps to get in touch at the comfort
of homes and at the convenience. These offerings are specifically designed to suit the overseas
Indian's personal financial needs and give the global Indians a near to home feel.
5:MARKETING STRATEGY
Karthi Marshan, Marketing Head, Kotak Mahindra Group believes that the art of persuading
audiences means using the three basic appeals that Aristotle first described: ethos, pathos, and
logos. He considers Aristotles model effective even today.
Marshan is of the opinion that there is an abundance of brand information in front of audiences
today and all thanks to entertainment that this information is reaching out to the target audience
in an interesting package.
Today entertainment owns us right from films to the ever evolving digital media, he said.
Marshan decodes how Kotak Bank, over the recent times, has kept in mind the ethos, pathos, and
logos while crafting its communication.
An ethical appeal by definition, and in the advertising context, means convincing the target
audiences. In the case of Kotak Bank, Marshan points out, that it tries to leverage what
consumers have to say about them in its communications. For instance, in a category where age
and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of
youthfulness for their 25 years campaign in 2011. Kotak Mahindra Bank, on this occasion,
unveiled a high-impact campaign that featured a series of 10-second television commercials and
print campaigns. The idea of 10-second commercials came from the one-second commercials by
Miller High Life during the Super Bowl. Since India does not have media spots for such onesecond innovations, Kotak Mahindra picked up the ten-second spots instead.
Though this campaign, Kotak wanted to discuss not just what money can do for their costumers
in a practical sense, viz provide security and growth, but also what money does to them, viz self
esteem, freedom, choices, etc.
Pathos in advertising means persuading by betting on consumers emotions. Kotak too, like
many other Indian brands, believes that the art of music and storytelling has emerged as a strong
marketing tool because consumers use these forms in their daily life.
Logos or logical percussion as it is known in advertising, means persuading by the use of
reasoning. That was the time when Kotak Bank brought in Subbu as a character in its
communications. Subbu is a voice of the brand and not a brand endorser that helped consumers
decode their worries. Subbu was created at the time when the Reserve Bank of India de-regulated
interest rates on savings accounts. Subbu, using various media platforms, spread the word on
various products that the bank launches from time to time.
Kotak Bank, one of youngest in the category, is using traditional principles of communication
and modernising it with consumer demands. It will be interesting to see how the brand will
continue to inform, persuade and entertain its customers and potential customers.
Karthi Marshan was speaking on the topic Money Neednt Be Complicated: Simplifying
Banking Through Entertainment at the Mumbai leg of Pitch CMO Summit 2013, held on March
6, 2013. The session was chaired by Subhash Kamath, Managing Partner, BBH India.
The Summit was presented by Colors and partnered by MEC India.
As digital marketing is becoming more and more necessary for a company, not understanding the
best way to drive your business forward can really hurt your chances of success. If you are
looking for a way to improve your digital marketing efforts, here are 10 of the highest
performing strategies that can bring more people to your website, allow you to connect with new
or returning customers, and create a digital marketing strategy that works.
1. Use the Right Web Design

We dont often think about web design as a marketing tactic, but it can influence the amount of
time and attention a user will spend on your page. Your website is the center of all your digital
marketing efforts, so if your page is not clean, easy to read, and interesting, it wont matter how
much time you put into strategy development youre still going to lose customers. Create a
website that is up-to-date, attention-grabbing, and most of all, mobile friendly.
2. Utilize Search Engine Marketing and Optimization
and optimization allow your name and website to appear on a list of search engine results. With a
strong SEO strategy, your company website will become associated with the keywords used to
find your services. This increases your chances of being the company an individual chooses to
work with when selecting a company that offers your services or products.
3. Utilize Affiliate and Associate Programs
doesnt make sense for every business. However, if you do use these, you can quickly see your
marketing efforts improve without needing to do much yourself. With an affiliate program,
people who believe in your company can share your information and grow your market on a
commission-based platform.
4. Use a Coach or Consultant

If youre not an expert in digital and internet marketing, ask someone who is. There are hundreds
of internet marketing coaches and consultants available to you, many of whom can give you a
consultation about what you should change to see success. For small business owners who need
to focus on other business systems, a coach or consultant can be extremely helpful.
5. Use Email Marketing
It isnt enough to just send out emails. You will want to consider various email lists that cater to
the specific needs of each individual and can present a personalized approach to your campaign.
Take a hard and clear look at the purchasing habits of your customers and use that information to
develop your strategy.
6. Use an Opt-In Email List
An opt-in email list allows customers to come to you and sign up to receive email campaigns and
correspondence. This allows you to connect with new customers or clients.
7. Use Articles or News Stories
Having your name and information listed in other locations on the web can help you grow your
company and business.
This makes your name visible in an area where customers and clients are already looking and
also allows you to become a trusted source of products or services.
8. Write Online Press Releases
When you use online press releases, youre getting your information out there in a formal setting.
This allows newspapers, blogs, or other media sources to see your information and write posts
about your company without you needing to put in the effort to connect and claim a story.
9. Use Contests and Giveaways
People love contests and giveaways. Anytime you can encourage marketing from your customers
in exchange for a free product or service, you will usually see a surge in purchases or
connections.
10. Maintain a Blog

Your blog should be used for a number of reasons, including allowing you to consistently post
new keywords and optimize your search engine strategy. More than that, your blog becomes
somewhere you can offer advice, share bits of information, and really connect with your
customers. A lasting relationship begins with trust and your blog is a great way to build that.
A strong online marketing strategy will help you to boost your business and start seeing more
customers, connections, and clients. These 10 strategies have been proven to help companies
gain new exposure.
In any situation involving more than one person, conflict can arise. The causes of conflict range
from philosophical differences and divergent goals to power imbalances. Unmanaged or poorly
managed conflicts generate a breakdown in trust and lost productivity. For small businesses,
where success often hinges on the cohesion of a few people, loss of trust and productivity can
signal the death of the business. With a basic understanding of the five conflict management
strategies, small business owners can better deal with conflicts before they escalate beyond
repair.
Accommodating
The accommodating strategy essentially entails giving the opposing side what it wants. The use
of accommodation often occurs when one of the parties wishes to keep the peace or perceives the
issue as minor. For example, a business that requires formal dress may institute a "casual Friday"
policy as a low-stakes means of keeping the peace with the rank and file. Employees who use
accommodation as a primary conflict management strategy, however, may keep track and
develop resentment.
Avoiding
The avoidance strategy seeks to put off conflict indefinitely. By delaying or ignoring the conflict,
the avoider hopes the problem resolves itself without a confrontation. Those who actively avoid
conflict frequently have low esteem or hold a position of low power. In some circumstances,
avoiding can serve as a profitable conflict management strategy, such as after the dismissal of a
popular but unproductive employee. The hiring of a more productive replacement for the
position soothes much of the conflict.
Collaborating
Collaboration works by integrating ideas set out by multiple people. The object is to find a
creative solution acceptable to everyone. Collaboration, though useful, calls for a significant time
commitment not appropriate to all conflicts. For example, a business owner should work
collaboratively with the manager to establish policies, but collaborative decision-making
regarding office supplies wastes time better spent on other activities..
Compromising
The compromising strategy typically calls for both sides of a conflict to give up elements of their
position in order to establish an acceptable, if not agreeable, solution. This strategy prevails most
often in conflicts where the parties hold approximately equivalent power. Business owners
frequently employ compromise during contract negotiations with other businesses when each
party stands to lose something valuable, such as a customer or necessary service.
Competing
Competition operates as a zero-sum game, in which one side wins and other loses. Highly
assertive personalities often fall back on competition as a conflict management strategy. The
competitive strategy works best in a limited number of conflicts, such as emergency situations.
In general, business owners benefit from holding the competitive strategy in reserve for crisis
situations and decisions that generate ill-will, such as pay cuts or layoffs.
FINANCIAL STATUS
The Financial Accounting Standards Board (FASB) is a private, non-profit organization market
regulator[1] whose primary purpose is to establish and improve generally accepted accounting
principles. (GAAP) within the United States in the public's interest. The Securities and
Exchange Commission (SEC) designated the FASB as the organization responsible for
setting accounting standards for public companies in the U.S. The FASB replaced the
American Institute of Certified Public Accountants' (AICPA) Accounting Principles
Board (APB) on July 1, 1973
In 2009 Reuters, the Wall Street Journal, USA Today and others claimed that the FASB
succumbed to "political pressure" and lobbyists and tweaked mark-to-market accounting to
accommodate "banks with toxic assets on their booksSince 2009 the FASB added the disclosure
framework project to its conceptual framework in order to make financial statement disclosures
"more effective and coordinated and less redundant. As part of this process, in September 2015
the FASB issued a controversial proposal regarding "the use of materiality by reporting entities"
and an amendment of the definition of the Materiality is "a mainstay of corporate financil
disclosure that determines what a company must tell investors about its operations and results.
Harvard professor, Karthik Ramanna and lawyer, Allen Dreschel claim FASB's proposed revised
definition of materiality "could put the economy at greater risk of another huge accounting fraud,
like Enron or Lehman Brothers" by weakening disclosure which is "the cornerstone of fair and
efficient markets.or example, if the new proposal is enacteda pharmaceutical company would
be allowed to not disclose to its investors that its new drug in the pipeline performed poorly in
drug trials because there is a "substantial likelihood" that the information could sway investment
decisions. Some Fortune 500 companies and the United States Chamber of Commerce argue that
investors and companies suffer from "disclosure overload.
Collection Financial Standards are used to help determine a taxpayer's ability to pay a delinquent
tax liability. Allowable living expenses include those expenses that meet the necessary expense
test. The necessary expense test is defined as expenses that are necessary to provide for a
taxpayers (and his or her family's) health and welfare and/or production of income.
National Standards for food, clothing and other items apply nationwide. Taxpayers are allowed
the total National Standards amount monthly for their family size, without questioning the
amount actually spent.
National Standards have also been established for minimum allowances for out-of-pocket health
care expenses. Taxpayers and their dependents are allowed the standard amount monthly on a per
person basis, without questioning the amount actually spent.
Maximum allowances for monthly housing and utilities and transportation, known as the Local
Standards, vary by location. In most cases, the taxpayer is allowed the amount actually spent, or
the local standard, whichever is less.
Generally, the total number of persons allowed for necessary living expenses should be the same
as those allowed as exemptions on the taxpayers most recent year income tax return.
If the IRS determines that the facts and circumstances of a taxpayers situation indicate that using
the standards is inadequate to provide for basic living expenses, we may allow for actual
expenses. However, taxpayers must provide documentation that supports a determination that
using national and local expense standards leaves them an inadequate means of providing for
basic living expenses .nation standard have been established for five necessary expenses:
food, housekeeping supplies, apparel and services, personal care products and services, and
miscellaneous.
The National Standard for Food, Clothing and Other Items includes an amount for miscellaneous
expenses. This miscellaneous allowance is for expenses taxpayers may incur that are not
included in any other allowable living expense items, or for any portion of expenses that exceed
the Collection Financial Standards and are not allowed under a deviation.
The standards are derived from the Bureau of Labor Statistics Consumer Expenditure
Survey. The survey collects information from the Nation's households and families on their
buying habits (expenditures), income and household characteristics.
have been established for out-of-pocket health care expenses including medical services,
prescription drugs, and medical supplies (e.g. eyeglasses, contact lenses, etc.).
The table for health care allowances is based on Medical Expenditure Panel Survey data and uses
an average amount per person for taxpayers and their dependents under 65 and those individuals
that are 65 and older.
The out-of-pocket health care standard amount is allowed in addition to the amount taxpayers
pay for health insurance.
The housing and utilities standardsare derived from U.S. Census Bureau, American Community
Survey and BLS data, and are provided by state down to the county level. The standard for a
particular county and family size includes both housing and utilities allowed for a taxpayers
primary place of residence. Housing and utilities standards are also provided for Puerto Rico.
Housing and Utilities standards include mortgage or rent, property taxes, interest, insurance,
maintenance, repairs, gas, electric, water, heating oil, garbage collection, residential telephone
service, cell phone service, cable television, and Internet service. The tables include five
categories for one, two, three, four, and five or more persons in a household.
Additional information and the standard amounts are available by state or territory on our. You
may als in PDF format for printing. Please be advised that the housing and utilities document is
146 printed pages.
The for taxpayers with a vehicle consist of two parts: nationwide figures for monthly loan or
lease payments referred to as ownership costs, and additional amounts for monthly operating
costs broken down by Census Region and Metropolitan Statistical Area (MSA). A conversion
chart has been provided with the standards that lists the states that comprise each Census Region,
as well as the counties and cities included in each MSA. The ownership cost portion of the
transportation standard, although it applies nationwide, is still considered part of the Local
Standards.
The ownership costs provide maximum allowances for the lease or purchase of up to two
automobiles if allowed as a necessary expense. A single taxpayer is normally allowed one
automobile.
The operating costs include maintenance, repairs, insurance, fuel, registrations, licenses,
inspections, parking and tolls.
If a taxpayer has a car payment, the allowable ownership cost added to the allowable operating
cost equals the allowable transportation expense. If a taxpayer has a car, but no car payment,
only the operating costs portion of the transportation standard is used to figure the allowable
transportation expense. In both of these cases, the taxpayer is allowed the amount actually spent,
or the standard, whichever is less.
There is a single nationwide allowance for public transportation based on BLS expenditure data
for mass transit fares for a train, bus, taxi, ferry, etc. Taxpayers with no vehicle are allowed the
standard, per household, without questioning the amount actually spent.
If a taxpayer owns a vehicle and uses public transportation, expenses may be allowed for both,
provided they are needed for the health, and welfare of the taxpayer or family, or for the
production of income. However, the expenses allowed would be actual expenses incurred for
ownership costs, operating costs and public transportation, or the standard amounts, whichever is
less.
The Collection Financial Standards are used in cases requiring financial analysis to determine a
taxpayer's ability to pay. The vast majority of installment agreements secured by Collection
employees are streamlined agreements, which require little or no financial analysis and no
substantiation of expenses.
In cases where taxpayers cannot full pay and do not meet the criteria for a streamlined
agreement, they may still qualify for the six-year rule. The timeframe for this rule was increased
in 2012 from five years to six years.
The six-year rule allows for payment of living expenses that exceed the Collection Financial
Standards, and allows for other expenses, such as minimum payments on student loans or credit
cards, as long as the tax liability, including penalty and interest, can be full paid in six years.
Taxpayers are required to provide financial information in these cases, but do not have to provide
substantiation of reasonable expenses.
We believe that developing and fostering a learning culture along with creating professional
entrepreneurs is one of our key value propositions. In this context various interventions have
been planned across the employee life cycle to identify and address the skill/ competency gaps
and provide developmental inputs to individuals
A large training infrastructure with state of the art classrooms has been set up in Mumbai and
similar infrastructure is planned in other Regional hubs as well.
Various training methodologies are used for imparting learning such as instructor led training,
experiential learnings, simulation based learning, activity oriented learning, e-learning , case
study based approach etc.
Systematic role-based learning maps have been defined on the basis of which various programs
related to product, process, skill, competency, behavioral, and leadership are designed and
mapped to respective individuals.
Our induction and handholding itself starts with a structured -job Training (OJT) to acclimatize
the individual to the Kotak products/ processes/ culture and ensure a smooth transition into the
organization
Our on-line learning portal SMILE gives ample learning opportunities to employees and hosts
several hundred modules for self development and certifications.
We also have tie-ups with various external institutions and renowned Indian and Global BSchools where several customized training programs aligned to our competency framework are
conducted to upskill our talent in various skill sets
Other than formal and structured training interventions, our leaders and managers continuously
provide informal mentoring to their team members to groom them for growth and larger roles.
With the organization inherent belief in investing in people, our learning and development
initiatives continue to grow year on year and contribute significantly to the quality of our talent.
Branches for Kotak Bank

Bank:
Kotak Mahindra Bank
Branch:
Kanpur The Mall
Business
Hours:
Mode Of
Payment:
Contact:
Monday to Saturday 10 am to 4 pm
Cash,Cheque,Demand Draft and Net banking

17/3 B, The Mall,Meghdoot Hotel
Building,Kanpur,Up - 208 001
MICR Code:
208485002
IFSC Code:
KKBK0000131
Bank Details:
Kotak Mahindra Bank Kanpur The Mall

KKBK0000131
Location:
(0512) 2367566, Kanpur Nagar
City:
(0512) 2367566
District:
Kanpur Nagar
State:
Uttar Pradesh
Pincode:
208001
Country:
IN
Address:
Kanpur-The Mall
Bank:
Kotak Mahindra Bank
Branch:
Raipur Chattisgarh
Business
Hours:
Mode Of
Payment:
Singhania House, Adjusant To Idbi Bank, Civil Lines, Raipur,
Contact:
Chattisgarh.492001
MICR Code:
492485002
IFSC Code:
KKBK0000132
Bank Details:
Kotak Mahindra Bank Raipur Chattisgarh KKBK0000132
Location:
(0771) 4240701 11, Raipur
City:
(0771) 4240701 11
District:
Raipur
State:
Chhattisgarh
Pincode:
492008
Country:
IN
Address:
Raipur - Chattisgarh
Bank:
Kotak Mahindra Bank
Branch:
Bilaspur
Business
Hours:
Mode Of
Payment:
Contact:
MICR
Code:
IFSC
Code:
Bank
Details:

77 52429611
495485002
KKBK0000133
Kotak Mahindra Bank Bilaspur KKBK0000133
Location:
Bilaspur, Bilaspur
City:
Bilaspur
District:
Bilaspur
State:
Chhattisgarh
Pincode:
495004
Country:
IN
Kotak Mahindra Bank Ltd, Ground Floor And 1st Floor, Krishna Vraj,
Address:
Sonchhatra Compound High Court Road, Near R N T Square, Bilaspur495004
Bank:
Kotak Mahindra Bank
Branch:
Allahabad Civil Lines
Business
Hours:
Mode Of
Cash,Cheque,Demand Draft and Net
Payment:
banking
Contact:
2, Sardar Patel Marg, Civil Lines, Allahabad-
211001,U.P.
MICR Code:
211485002
IFSC Code:
KKBK0000137
Bank Details:
Kotak Mahindra Bank Allahabad Civil Lines

KKBK0000137
Location:
(0532) 2427346, Allahabad
City:
(0532) 2427346
District:
Allahabad
State:
Uttar Pradesh
Pincode:
Country:
IN
Address:
Allahabad - Civil Lines
Bank:
Kotak Mahindra Bank
Branch:
Lucknow Shahjanaf Road
Business
Hours:
Mode Of
Payment:
Contact:

3, Shahnajaf Road,Speed Building,Lucknowuttar
Pradesh - 226 001
MICR Code:
226485002
IFSC Code:
KKBK0000141
Bank Details:
Kotak Mahindra Bank Lucknow Shahjanaf Road

KKBK0000141
Location:
(0522) 3919568, Lucknow
City:
(0522) 3919568
District:
Lucknow
State:
Uttar Pradesh
Pincode:
226001
Country:
IN
Address:
Lucknow- Shahjanaf Road
FUTURE REPORTS
Disclaimer: This report has been prepared by Geoids BNP Paribas Financial Services Limited
(GBNPP), here in after referred to as GBNPP. GBNPP, a publicly listed company, is engaged in
services of retail broking, credit, portfolio management and marketing investment products
including mutual funds, life and general insurance and properties. This report does not constitute
an offer or solicitation for the purchase or sale of any financial instrument or as an official
confirmation of any transaction. The information contained herein is from publicly available data
or other sources believed to be reliable, but we do not represent that it is accurate or complete
and it should not be relied on as such. We have also reviewed the research report for any untrue
statements of material facts or any false or misleading information. GBNPP shall not be in any
way responsible for any loss or damage that may arise to any person from any inadvertent error
in the information contained in this report. This report is provided for assistance only and is not
intended to be and must not alone be taken as the basis for an investment decision. The user
assumes the entire risk of any use made of this information. Each recipient of this report should
make such investigation as it deems necessary to arrive at an independent evaluation of an
investment in the securities of companies referred to in this report (including the merits and risks
involved). This document is not for public distribution and has been furnished to you solely for
your information and must not be reproduced or redistributed to any other person. Persons into
whose possession this document may come are required to observe these restrictions. Opinion
expressed herein is our current opinion as of the date appearing on this report only. While we
endeavor to update on a reasonable basis the information discussed in this material, there may be
regulatory, compliance, or other reasons that prevent us from doing so. Prospective investors and
others are cautioned that any forward-looking statements are not predictions and may be subject
to change without notice.
Kotak Mahindra Bank slipped into negative territory after the Foreign Investment
Promotion Board deferred the lender's plea to raise the foreign holding limit in the
bank to 55 percent from 49 percent currently. The proposed rise has implications on
Kotak's insurance businesses.
Kotak Mahindra fell 0.7 percent to 1,426 rupees after rising to 1,461 rupees in early
deals. Its application for raising the overseas holding limit has failed to pass muster
twice in this year. The FII stake in Kotak Bank is already at 48.6 percent after it
bought out smaller rival ING Vysya Bank earlier this year.
India currently caps foreign ownership in Insurance companies at 49 percent. Parent
Kotak Bank runs an insurance venture Kotak Mahindra Old Mutual Insurance, in
which it controls a 74 percent share. If the foreign ownership of Kotak Bank were to
exceed 51 percent then the bank will be in violation of rules governing sectoral caps
in the insurance space.
lans to open 100 branches in FY14Has committedtprovide a safe and
secure online banking Has committed to provide a safe and secureonline banking
experience.KotakMahindra Bank plans to open 50K 'KotakMahindra Bank is looking for
acquisition opportunities within India on a top priority basis.a safe

andsecureonlia safe and secure online banking Mahindra Bank plans to open 50K 'Kotak Junior'
A/cs.Mahindra Bank is looking for acquisition opportunities
CONCLUSION
Kotak Mahindra Bank is Leading Bank in the country, it provides a variety producand servicest
different segments of customers
.2.The Bank aims to serve customers from teenagers to senior citizens, hence different
productsdesigned to suit specific requirements of the above.
3.Aims to serve all classes of the society from the salaried middle class to the high
incomebusiness class. Customers are categorized and segmented according to their requirements
and needs.For Example, the EDGE Saving Account aims to serve middle class customers so
minimum balance required to be maintained is Rs. 10000. While the PRO and ACE Saving
Accounts aretargeted at high income customers, the minimum balance requirement is Rs. 20000
and Rs.75000
.4.Customers who are more profitable to the Bank (High Value Customers) are provided
specialfacilities. Priority Banking is meant to serve these high value customers.
5.The Bank prides itself with the ability to provide differentiate products in the crowed market
of saving accounts. Bank offers the free home baking, special co-branded debit cards (Smart
fillDebit Card) which makes its product unique
.6.The Bank is also involved in marketing activities which serves as a medium of advertisement
for the Bank. These are as follows:
Extended happy hours at certain pubs in Delhi for the Banks account holders.
Gift Vouchers on making utility payments, such as cell phones, electricity and MTNL bills.
Free Gifts like caps, pens/wollets to its customers.
Free add-on cards for relatives.1.The Bank wants its customers to transact more through Internet
Banking and ATM, Rather than the customers using the branch.2.The Debit Cards provided by
the Bank are Internationally Accepted around the world, hence giving the customers the
convenience to transact anytime, anywhere.
.The Bank has tied up with other Banks so that its customers can use other Banks ATM facility
for free transactions4.The Bank also provides DEMAT account and also sells Mutual Funds, this
provides the Bank and Government additional revenue.5.The Bank has been very successful in
enlarging its customer base during the last couple of years
.6. Name/Reputation of the Bank. Hence it should be careful that the Brand name and Goodwill
theBank has earned is not diluted.
.14. ATM Facility is most popular way to transact with the Bank.15.Overall the customers
appreciate the service and products offered by the Bank and are willing to recommend the Bank
to their acquaintances , But more attention has to paid towards:
The efficiency and productivity of employee may influence the businesspublic sector banks were
introduced during last decade.
The economic
liberalization measures introduced by the Indian government coupled with
trendstowards globalization have substantially altered the banking sector and theprofitability of
public sector banks has declined to a large extent. So Public
Sector have to introduce new financial instruments and innovations in order to remain in
business.
The banking system has failed to gain internal strength and the decline in
efficiency, productivity and profitability has resulted in deteriorating the financial
health of the sector 162
The ability of banks to face competition will depend on their determined efforts at technological
up gradation and improvement in operational and managerial efficiency, improvement in
customer service, internal control, housekeeping and augmenting productivitand profitability.In
todays competitive era, banks need to ha
ve a strategy backed by
management and organization and supported by skilled committed personnel.
Under the competitive environment, the focus is on profitability and trim balancesheets. Hence,
banks will need to increase fee business, concentrating
easlike guarantees, safe deposit lockers, investment advisory services, drafts andremittances. The
forces of deregulation, technology and growing customersophistication are broadly likely to have
an impact in India. But Indian bankers
can eventually expect to face an environment marked by growing competition, pressure on
margins and increased risks. Indian banks do not show the characteristics of efficient competitors
in the banking markets, the better managed institutions will soon be making significantly
progressin this sector. In the wake of liberalization banks will also have to pay
greatattentiontostrategic
management,
strategic
planning
and
to
greater
specializationinthtechnical 162Sukumaran K. (1996) Indian Banking: Past, Present and

Future , in challenges to Indian Banking (Ed. Narendra Jadhav) Mac Millan India Ltd. p.36282
aspects of lending and credit evaluation. The Indian banks are decades behind the West and
Japan and the newly industrialized in computerization and mechanization 163
The man power employed in banks could not cope with this work load due
to ineffective work technology and growing culture of work avoidance. This
resul tedin poor customer service, increase in frauds, large number of branches
making losses and showing signs of stagnancy or unsatisfactory performance,etc. The rapid
expansion of bank braches and spectacular increase in bankingoperations unaccompanied by pro
per training of staff and adoption of modern
techniques of banking resulted in deteriorating customer services. Banks
productivity had been reduced due to hike in wages and increasing operational
cost in banks. Interest spread of banks was also under pres
sure due toadministered rates imposed on the banking system. In order to identifyappropriate
competitive strategies, Public Sector Banks will have to make acareful study of the market and
segment customers into various categoriesbased on their expectations, the extent of competition,
customer profitability etc.
Kotak Mahindra Bank is Leading Bank in the country, it providesa
variety of products and services to different segments of customers.2.The Bank aims to serve
customers from teenagers to senior citizens, hence different products designed to suit
specificrequirements of the above.3.Aims to serve all classes of the society from the salaried
middleclass to the high income business class.Customers are categorized and segmented
according to their requirements and needs.For Example, the EDGE Saving Account aims to serve
middleclass customers so minimum balance required to be maintained isRs. 10000. While the
PRO and ACE Saving Accounts are targetedat high income customers, the minimum balance
requirement isRs. 20000 and Rs. 75000.
67
4.Customers who are more profitable to the Bank (High ValueCustomers) are provided special
facilities. Priority Banking ismeant to serve these high value customers.5.The Bank prides itself
with the ability to provide differentiateproducts in the
crowed market of saving accounts. Bank
offers thefree home baking, special co-branded debit cards (Smart fill DebitCard) which makes
its product unique.6.The Bank is also involved in marketing activities which serves as amedium
of advertisement for the Bank. These are as follows:
Extended happy hours at certain pubs in Delhi for the Banksaccount holders.
Gift Vouchers on making utility payments, such as cell phones,electricity and MTNL bills.
Free Gifts like caps, pens/wollets to its customers.
Free add-on cards for relatives.7.The Bank wants its customers to transact more through
InternetBanking and ATM, Rather than the customers using the branch.
68
8.The Debit Cards provided by the Bank are Internationally Acceptedaround the world, hence
giving the customers the convenience totransact anytime, anywhere.9.The Bank has tied up with
other Banks so that its customers canuse other Banks ATM facility for free transactions10.The
Bank also provides DEMAT account and also sells MutualFunds, this provides the Bank and
Government additionalrevenue.11.The Bank has been very successful in enlarging its customer
baseduring the last couple of years.12.The Number One Reason of people choosing Kotak
MahindraBank is the Brand Name/Reputation of the Bank. Hence it shouldbe careful that the
Brand name and Goodwill the Bank has earnedis not diluted.13.The Biggest competitors of the
Bank are ICICI Bank and HDFC Bank and STANDRAD CHARTERED.14. ATM Facility is
most popular way to transact with the Bank.15.Overall the customers appreciate the service and
productsoffered by the Bank and are willing to recommend the Bank totheir acquaintances , But
more attention has to paid towards:
69
BIBLOGRAPHY
Uday Kotak is the Vice Chairman and the Managing Director of Kotak Mahindra Bank. He is a
self made Indian Business man with a net worth of 7.6 billion dollars. In less than two decades
he has not only made a prodigious fortune but has also created a brand name in the banking and
investment industry. Presently, Kotak Mahindra Bank is the 3rd largest private sector bank in
India. - See more at: http://business.mapsofindia.com/business-leaders/udaykotak.html#sthash.0Cx7NadI.dpuf
Personal life of Uday Kotak
Uday Kotak was born on 15th March,1959 in Mumbai, India. He belonged to an upper middle
class family, who were traditionally Gujarati cotton traders and later expanded into other
commodities. He did his schooling from Hindi Vidya Bhavan, Mumbai. When Uday was in
school he discovered two talents in him:
Cricket : He was captain of his school's cricket team, and in college he went to play in Kagna
League. Kotak is a big cricket fan.
Maths : He was very sharp in Maths; it was this second talent that determined his path in life. He
obtained his Bachelor's Degree from Sydenham College and completed his post graduation in
management studies in 1982 from Jamnalal Bajaj Institute of Management Studies.
Uday Kotak married Pallavi Kotak in 1985. They have two children.
Uday Kotak's Career
Uday Kotak made an entry into the finance business soon after his graduation. He found that
banks gave depositors 6% interest on their investments but charged an interest of 16.5% from
borrowers.
Nelco,a subsidiary of Tata needed working capital and Uday took advantage of this opportunity.
He formed a small trade-finance business by convincing his family and friends to lend money to
Nelco at 12% interest rate and provided short-term trade credit to Nelco at a rate lower than the
bank's lending rate.
After the success of this venture Kotak progressed into bill discounting proceeding with the same
principles. It was then in 1986, Uday established his company Kotak Mahindra with an initial
investment of Rs 30 lakhs and took 50% stake in the business. A huge capital was invested in his
business by Anand Mahindra and hence Uday named his finance company as Kotak Mahindra.
Over the years Kotak Mahindra group has grown into several areas like stock broking,
investment banking, car finance, life insurance, mutual funds etc.
Journey of Uday Kotak from the inception of Kotak Mahindra Finance Ltd till date
1986 - The Kotak Mahindra Finance Ltd started with its bill discounting activity.
1987 - Uday's company entered into Lease and Hire purchase market.
1990 - He started with auto finance division.
1991 - He took over FICOM, which is one of India's largest retail marketing networks.
1992 - Made an entry into Funds Syndication Sector.
1995 - He incorporated his Brokerage and Distribution businesses into a separate company
Securities. Also the Investment banking division was incorporated into - Kotak Mahindra Capital
Company.
1996 - His Auto Finance Business was hived off into a separate company - Kotak Mahindra
Prime Limited. He bought a significant stake in Ford Credit Kotak.
He set up Mahindra Limited, for financing Ford vehicles and launched Matrix Information
Services Limited which marked the Group's entry into information distribution.
1998 - He entered the mutual fund market with the launch of Kotak Mahindra Asset
Management Company.
2000 - He tied up Kotak Mahindra with Old Mutual plc. for the Life Insurance business.
Kotak Securities launched its on-line broking site. Commencement of private equity activity.
Kotak Mahindra Venture Capital Fund was set up to start a private equity venture.
2001 - * He sold Matrix to Friday Corporation.

* He launched Insurance Services.
* Kotak Securities Ltd. was incorporated into Finance Ltd.
2003 - He converted Kotak Mahindra Finance Ltd into a commercial bank which became the
first Indian company to do so.
2004 - He launched, India Growth Fund which was a private equity fund.
2005 - He realigned Kotak Group's joint venture in Ford Credit and their stake in Kotak
Mahindra Prime was bought out. Also, Kotak groups stake in Ford credit Kotak Mahindra was
sold. He also launched a Real estate fund.
2006 - He bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital Company
and Kotak Securities.
2008 - He launched a Pension Fund under the New Pension System.
2009 - Kotak Mahindra Bank Ltd. opened a representative office in Dubai. He Entered
Ahmedabad Commodity Exchange as anchor investor.
2010 He made the Ahmedabad Derivatives and Commodities Exchange which was a Kotak
anchored enterprise, operational as a national commodity exchange.
Today, Kotak Mahindra Bank has the second highest price-to-book ratio amongst major global
banks, and the banks market capitalization has risen 30 times since it went public in 1992 to
about $6 billion. Kotak presently owns 48 percent of the stock. It has gained popularity all over
the world with its tag line Think Investments, Think Kotak.
Turning point for Uday Kotak
Uday realized the vital importance of the banking industry in the flourishing market like India
and the stringent control of the government over this sector. After having established himself
firmly as a service provider in the non banking sector, he wanted to make an entry and explore
the banking sector. He observed that the sector was controlled by ineffective state owned banks
and also the helplessness of the foreign banks to open new branches because of the regulatory
approvals. He predicted that since Central Bank has barricaded foreign banks to acquire more
than 5% of any domestic banks till 2009, his bank will derive its market share at the cost of stateowned banks. Therefore Mr. Kotak decided to make an entry into the banking sector by applying
for a banking license with the RBI and was finally granted with the same in 2003. The banking
license allowed Uday to operate at least six different businesses from a single dais. As quoted by
Uday himself A dramatic change has taken place in India. This nation of savers has turned into
a nation of investors and spenders. That's an exploding opportunity for a banker.
Awards and Achievments won by Uday Kotak
Uday was awarded with Most Valuable CEO overall, 2010 by Business World.
He has been awarded as Asian Asset Manager of the year in 2009.
GIREM presented Kotak Realty Funds Group with The Investor of the Year Award for the year
2009
He was bestowed with Innovator of the Year Award by CNBC TV18 in 2006.
He was awarded the Ernst and Young Entrepreneur of the Year Award in 2003
Uday was featured as one of the Global Leaders of Tomorrow at the world Economic Forum's
annual meet at Davos.
He was also earmarked amongst the top financial leaders for the 21st century by Euromoney
Magazine.
He is a member of the Board of Indian Council for Research on International Economic Affairs,
Mahindra United World College of India and the Indian School of Business.
Problems faced by Uday Kotak and his survival
Uday Kotak's journey wasn't easy as he had to face a lot of obstacles and challenges. The hitches
came in the form of investments gone sour when companies like ABCL, the Matrix Information
Services etc failed to deliver. Because of his superior entrepreneurial skills he didn't take much
time to recover from such instances and hence regained his position as the top Indian banker of
his era.
In addition to his caliber, dedication and affinity towards numbers, it is his ability to channel the
efforts of his workforce to the maximum possible benefit of his organization which helps him in
attaining milestones. This young Indian banker is ranked as the 44th richest person in the world.
He assumes social responsibility and in regard of this he has established Kotak Education
Foundation along with his wife to cater to the educational needs of the under-privileged
children.
- See more at: http://business.mapsofindia.com/business-leaders/udaykotak.html#sthash.0Cx7NadI.dpuf
There was immense need and flow of the information whileconducting the analysis as well as
while writing the thesis report,which was gathered through various sources mentioned below:
Various Magazines and Newspapers such as

OutlookFinancial TimesThe Economic TimesThe Times of IndiaThe Hindustan Times

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PROJECT REPORT

UNDER THE GUIDANCE OF

Submitted to University of Mumbai in partial fulfillment of the

BACHELOR OF BANKING AND INSURANCE

PATUCK-GALA COLLEGE OF COMMERCE & MANAGEMENT

It is my earnest and sincere desire and ambition to acquire profound

valuable suggestions and co-operation which helped me to complete the

The compilation of the project is a milestone in the life of the

It is my earnest and sincere desire and ambition to acquire profound

________Signature of Project Guide

Signature of the Guide

I, RITU YADAV, student of Patuck-Gala College of Commerce &

PRODUCT OF KOTAK MAHINDRA

Kotak Mahindra Bank is an Indian private sector banking headquartered in Mumbai,

Established in 1985 by Uday Kotak, is an Indian financial services conglomerate. In February

4. Non-banking financial company Non-bank financial companies (NBFCs) are financial

1990 The Auto Finance division is started

1991The Investment Banking Division is started. Takes over FICOM, one of

1995 Brokerage and Distribution businesses incorporatedin to a separate Investment Banking

2003Kotak Mahindra Finance Ltd. Converts to BANK

ALONG WITH IT I WILL BE GAINING THE THOROUGH KNOWLEDGE OF BANKING

WELL REPUTED BANK IN INDIA ITS GREAT

FOR ME TO OBSERVED DIFFERENT PRODUCT LAUNCH BY OTHER

COMPETIORS COMPANIES LIKE ICIC BANK HDFC BANK

2:KOTAK MAHINDRA BANK PROFILE

environment, be it in terms of information technology or communication systems. All the

PRODUCT OF KOTAK MAHINDRA

The Summit was presented by Colors and partnered by MEC India.

1. Use the Right Web Design

4. Use a Coach or Consultant

10. Maintain a Blog

Branches for Kotak Bank

Kotak Mahindra Bank

Kanpur The Mall

Cash,Cheque,Demand Draft and Net banking

Kotak Mahindra Bank Kanpur The Mall

(0512) 2367566, Kanpur Nagar

Kotak Mahindra Bank

Cash,Cheque,Demand Draft and Net banking

Singhania House, Adjusant To Idbi Bank, Civil Lines, Raipur,

Kotak Mahindra Bank Raipur Chattisgarh KKBK0000132

(0771) 4240701 11, Raipur

Kotak Mahindra Bank

Cash,Cheque,Demand Draft and Net banking

Kotak Mahindra Bank Bilaspur KKBK0000133

Sonchhatra Compound High Court Road, Near R N T Square, Bilaspur495004

Kotak Mahindra Bank

Allahabad Civil Lines

Cash,Cheque,Demand Draft and Net

2, Sardar Patel Marg, Civil Lines, Allahabad-

Kotak Mahindra Bank Allahabad Civil Lines

(0532) 2427346, Allahabad

Allahabad - Civil Lines

Kotak Mahindra Bank

Lucknow Shahjanaf Road

Cash,Cheque,Demand Draft and Net banking

Kotak Mahindra Bank Lucknow Shahjanaf Road

(0522) 3919568, Lucknow

Lucknow- Shahjanaf Road

lans to open 100 branches in FY14Has committedtprovide a safe and

acquisition opportunities within India on a top priority basis.a safe

Free Gifts like caps, pens/wollets to its customers.

liberalization measures introduced by the Indian government coupled with