MASTER MARKETING BUDGET TEMPLATE (MO

How to Use This Template*

This template will A) help you plan your marketing program's b

projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding tim

Advertising, Content, Events, etc.) and totals will be calculated
the actual expenses table to see how well you're sticking to

Sheet 2 (Budget - Monthly) is for budget planning on a month- Quarterly) is for budget planning on a quarterly basis.
*Wondering where all the line items are? This is a "MASTER" template,

marketing budget. To drill down into specific line items, check out the 7
in this bundle: Paid Advertising, Content, Events, Public Relations, Brand
Website Redesign. (Note: Because website redesigns don't happen on a
reflected in this MASTER template. Use the "Other" category if you wan

MPLATE (MONTHLY & QUARTERLY)

ing program's budget and B) let you compare that

pending.

rresponding time periods and categories (e.g. Paid

ill be calculated automatically. You can then update
u're sticking to your budget.

ng on a month-by-month basis, while Sheet 3 (Budget

ly basis.

STER" template, which takes a high-level view of your

s, check out the 7 other budget templates that were included
c Relations, Branding & Creative, Product Marketing, and
don't happen on a regular basis, Website Redesign is not
tegory if you want to factor it into your budget!)

MASTER MARKETING BUDGET (MONTHLY)

2014 Projected Expenses
Marketing Program
Paid Advertising
Content
Events
Public Relations
Branding & Creative
Product Marketing
Other
Total

Jan-15
$100
$100
$100
$100
$100
$100
$100
$700

Feb-15
$100
$100
$100
$100
$100
$100
$100
$700

Mar-15
$100
$100
$100
$100
$100
$100
$100
$700

Jan-15
$100
$100
$100
$100
$100
$100
$100
$700

Feb-15
$100
$100
$100
$100
$100
$100
$100
$700

Mar-15
$100
$100
$100
$100
$100
$100
$100
$700

2014 Actual Expenses

Marketing Program
Paid Advertising
Content
Events
Public Relations
Branding & Creative
Product Marketing
Other
Total

Fill in your projected expenses here.

(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

Sep-15

Oct-15

Nov-15

$0

$0

$0

$0

$0

$0

$0

$0

Apr-15

May-15

Jun-15

Jul-15

Aug-15

Sep-15

Oct-15

Nov-15

$0

$0

$0

$0

$0

$0

$0

$0

Fill in your actual expenses here.

(Those "$100" entries are placeholders.)

Dec-15

$0

Dec-15

$0

2015 Total
$300
$300
$300
$300
$300
$300
$300
$2,100

2015 Total
$300
$300
$300
$300
$300
$300
$300
$2,100

MASTER MARKETING BUDGET (QUARTERLY)

2014 Projected Expenses
Marketing Program
Paid Advertising
Content
Events
Public Relations
Branding & Creative
Product Marketing
Other
Total

Q1 2015
$300
$300
$300
$300
$300
$300
$300
$2,100

2014 Actual Expenses

Marketing Program
Paid Advertising
Content
Events
Public Relations
Branding & Creative
Product Marketing
Other
Total

Q1 2015
$300
$300
$300
$300
$300
$300
$300
$2,100

Fill in your projected expenses here.

QUARTERLY)

(Those "$300" entries are placeholders.)

Q2 2015

Q3 2015

$0

Q2 2015

Q4 2015

$0

Q3 2015

$0

$0

2015 Total
$300
$300
$300
$300
$300
$300
$300
$2,100

$0

2015 Total
$300
$300
$300
$300
$300
$300
$300
$2,100

Q4 2015

$0

Fill in your actual expenses here.

(Those "$300" entries are placeholders.)