PUBLIC RELATIONS BUDGET TEMPLATE (MON

How to Use This Template*

This template will A) help you plan your PR budget and B) let y
what you actually end up spending.

Just fill in your projected expenses for the corresponding tim

Subscriptions, Media Relations, etc.) and totals will be calculate
the actual expenses table to see how well you're sticking to

Sheet 2 (Budget - Monthly) is for budget planning on a month- Quarterly) is for budget planning on a quarterly basis.

*Wondering how PR affects your overall marketing budget? Take your to

the MASTER marketing budget template.

LATE (MONTHLY & QUARTERLY)

get and B) let you compare that projected budget to

rresponding time periods and categories (e.g.

will be calculated automatically. You can then update
u're sticking to your budget.

ng on a month-by-month basis, while Sheet 3 (Budget

ly basis.

dget? Take your totals from this template and plug them into

PUBLIC RELATIONS BUDGET (MONTHLY)

2014 Projected Expenses
PUBLIC RELATIONS

Jan-15

Feb-15

Mar-15

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$1,700

$1,700

$1,700

Jan-15

Feb-15

Mar-15

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

SUBSCRIPTIONS
Press release service (e.g. PRWeb)
Research/contact service (e.g. Cision)
Reputation monitoring software (e.g. Vendasta)

CONTENT
Press releases
Newsletters
Reports
Guest posts

EVENTS / TRADESHOWS
Admission
Transportation
Accommodations
Meals

MEDIA RELATIONS / AWARDS

Dinners
Gifts
Award entry fees

AGENCY
Retainer fees
Expenses
Other

TOTAL

2014 Actual Expenses

PUBLIC RELATIONS

SUBSCRIPTIONS
Press release service (e.g. PRWeb)
Research/contact service (e.g. Cision)
Reputation monitoring software (e.g. Vendasta)

CONTENT
Press releases
Newsletters
Reports

Guest posts

$100

$100

$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$1,700

$1,700

$1,700

EVENTS / TRADESHOWS
Admission
Transportation
Accommodations
Meals

MEDIA RELATIONS / AWARDS

Dinners
Gifts
Award entry fees

AGENCY
Retainer fees
Expenses
Other

TOTAL

Fill in your projected expenses here.

(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

Sep-15

Oct-15

Nov-15

$0

$0

$0

$0

$0

$0

$0

$0

Sep-15

Oct-15

Nov-15

Fill in your actual expenses here.

(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

$0

$0

$0

$0

$0

$0

$0

$0

Dec-15

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$0

$5,100

Dec-15

2015 Total
$300
$300
$300
$300
$300
$300

$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$0

$5,100

PUBLIC RELATIONS BUDGET (QUARTERLY)

2014 Projected Expenses
PUBLIC RELATIONS

Q1 2015

Q2 2015

SUBSCRIPTIONS
Press release service (e.g. PRWeb)
Research/contact service (e.g. Cision)
Reputation monitoring software (e.g. Vendasta)

$300
$300
$300

CONTENT
Press releases
Newsletters
Reports
Guest posts

$300
$300
$300
$300

EVENTS / TRADESHOWS
Admission
Transportation
Accommodations
Meals

$300
$300
$300
$300

MEDIA RELATIONS / AWARDS

Dinners
Gifts
Award entry fees

$300
$300
$300

AGENCY
Retainer fees
Expenses
Other

$300
$300
$300

TOTAL

$5,100

$0

2014 Actual Expenses

PUBLIC RELATIONS

Q1 2015

Q2 2015

SUBSCRIPTIONS
Press release service (e.g. PRWeb)
Research/contact service (e.g. Cision)
Reputation monitoring software (e.g. Vendasta)

$300
$300
$300

CONTENT
Press releases
Newsletters
Reports

$300
$300
$300

Guest posts

$300

EVENTS / TRADESHOWS
Admission
Transportation
Accommodations
Meals

$300
$300
$300
$300

MEDIA RELATIONS / AWARDS

Dinners
Gifts
Award entry fees

$300
$300
$300

AGENCY
Retainer fees
Expenses
Other

TOTAL

$300
$300
$300
$5,100

$0

Fill in your projected expenses here.

(Those "$300" entries are placeholders.)

Q3 2015

Q4 2015

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$0

$0

$5,100

Fill in your actual expenses here.

(Those "$300" entries are placeholders.)

Q3 2015

Q4 2015

2015 Total
$300
$300
$300
$300
$300
$300

$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$0

$0

$5,100