We-7

AWAN PLAZA,1ST & 2nd floor

Lahore road,AHMAD PARK
FAISALABAD
Ph. # 041-8781990
Mob. # 0321-6604143
www.we7.com
 AKNOWLEDGEMENT
All praises for almighty Allah. The creator. Whose uniqueness oneness is
unchallengeable countless thanks to he the lords of lords who blessed us with the
courage and power to complete this report and all respects and regards to Holy
Prophet Hazrat Muhmmad (PBUH) for giving us the faith paving us on the right
path with the essence of faith in ALLAH
We feel great pleasure in expressing our profound and cordial gratitude to our
respected teacher and taught supervisors Sir HAMAD HASSAN for his admirable
cooperation guidance for us and sympathetic attitude which enable us in the
formulation of and compilation of report.

Our special thanks and favor for our esteemed friends for their ever lasting
cooperation and giving us the homely atmosphere. Last but not the least we thank
full to our parents and our family members for their cooperation guidance and
inspiration throughout the course.
COMPANY NAME:- WE-7 (traders & services)
Type of business:- Multi-functional Company(trade & services)

Logo & slogan;-

 Executive Summary

The goal of this Business plan is to outline the strategies, tactics, and programs that
will make the sales goals outlined in the WE-7 business plan a reality in the year
2010 & onward.
WE-7 is the answer to an increasing demand. Marketing will play a vital role in the
success of WE-7. WE-7 must build a brand around the services it offers by heavily
promoting itself through local television, radio, and print advertising. Marketing
efforts are just beginning by the time a potential customer enters WE-7 for the first
time. A strong emphasis will be put on keeping customers and building brand
loyalty through programs focused on staffing, experience, and customers
WE-7 is a business of META-MARKET, mean combination of different
industries, providing a platform for seller & buyer under one roof or point.
WE-7 combined these industries
• Electronics
• Jewelry
• Car parts
• Wheels
• Textile machinery parts
• Handicrafts
• Garments
WE-7 providing a web site link
www.we7.com
Where those customers who don’t have much time to go out & shop, can choose
their desired product, & it will be delivered to customer
WE-7 also making a centre where the customers who want to come out for
shopping
Centre is situated at D-GROUND, because there is great community as our
customer
Vision:-
OUR VISION IS TO BECOME WORLD`s LEADING COMPANY WHO
PROVIDE PRODUCTS FROM
“NEEDLE to PLANE”

Mission:-
Our mission is to achieve our vision, by fulfilling every possible desired
product & services to our customers & consumers

Description of Venture

Venture History
WE-7 is a pub lic relations and ma rketing firm th at specializes in
different categories of products.
Venture Description
We dev elop customized online directories (media, association and
empl oyee) and electronic communications, incl uding electron ic press
kits, CD ROMs and multimed ia presentations. We bel ieve companies
mu st leverage technolog y in their marketing communications to
compete in today’s Web-driven world.
WE-7 is enter ing its FIRST y ear in busines s. We are st affed and
equ ipp ed to manage larger projects more profitably, accu rat ely and
efficiently in the months ahead.
Venture Organization
Our man agement te am consists of President/CEO Mr.WAQAR AZEEM
AWAN Owne r and finan ce and quality control/process experts.CEO
is a seasoned and well- respect ed marketing professional who
adapts and uses new technolo gies with creative messages to the
client’s benefit. The compa ny ope rates as Registered firm.
Venture Market
The ind ustry is grow ing and changing at a rap id rate. New
technologies offer opportunities and challenges to traditional
businesses. Ke eping pa ce with this vi brant enviro nment is vitally
important to co mpete in a fast-moving marke tplace. Business owners
seek qu alified professionals to help them position their firms to their
ultimate and timely advantag e.
Ou r target market is growing businesses with an nual sales of Rs.5 to
Rs.25 million that ha ve market ing bud gets of Rs.100,000 or greate r. We
prima rily will target busine sses in the telecommunications, ene rgy
(ut ility) industries. We also will targe t companies who support women-
ow ned bu siness ent erprises.
Ou r competition consists of a dozen smaller local agen cies, most
notab ly Tho masville Marketing Age ncy, Market Advan tage, QRS
Group, Inc. and Co rpo rate Ima gery. These com pa nies have four to 10
employe es and gross revenues rang ing from Rs200,000 to Rs1 million.

Venture Operations
A Firm Impression’s business obj ectives include:
◆ Growing its annual billings to 300,000 by 2010; 450,000 by 2011 ;
and 650,000 by 2012 .
◆ Beco ming reco gnized as a top me n-owned busines s by
2012 .
◆ Building a highly profitable agency that deliver s exc ellence
ba cked by sound business processes.
Venture Financing
We are seeking a line of credit in the amount of 500 ,000. These funds
will be used to cove r cash shortfalls as we grow and de velop a wider
clien t base. We proj ec t need ing to draw do wn approximately half of
the 500,000 in the first ha lf of 2010 and repay it by year-end. The
owne r prov ide d start-up capital in 2010.
 Organizational Plan

Ma nage ment tea m

Mr.WAQAR AZEEM AWAN, The president and CEO

Mr.IMRAN KHAN SHABIR MANAGERPUBLICRELATION

Mr. ZAEEMHASSAN MANAGER PRODUCT DELIVERY

Mr.HUSSAINAFZAL MANAGEROPERATIONS

Mr.ASHFAQAHMAD MANAGER HRM

Mr.ZOHAIBARSHAD MANAGER I.T.

Mr.SUFYAN MANAGER CONTROL &FEEDBACK

 CEO

Manager Manager
Manager Manager
Public Product Manager Manager
Operations Control &
relations Delivery HRM I.T
feedback

Hierarchy of designations

* Roles & Duties:-

Mr.WAQAR AZEEM AWAN T H E president and CEO

SUPERVISE ALL KINDS OF

BUSINESS ACTIVIES &
DECISION MAKING

Mr.IMRAN KHAN SHABIR MANAGERPUBLICRELATION

All kinds of public relation

activities. Indoor & out door

Mr. ZAEEMHASSAN MANAGER PRODUCT DELIVERY

All activities related to delivery

Of products

Mr.HUSSAINAFZAL MANAGEROPERATIONS

To supervise & report about

daily basis operation

Mr.ASHFAQAHMAD MANAGER HRM

Manage hiring & training

program of employees

Mr.ZOHAIBARSHAD MANAGER I.T.

all kinds of I.T. base work

like website,networking etc

Mr.SUFYAN MANAGER CONTROL &FEEDBACK

Report about working &

Response to feedback
 ENTERPRENEUR BACKGROUND
WAQAR AZEEM
S/O MUHAMMAD YAQOOB
MBA (MARKETING)
P-218/5 SREET NO.2 AHMAD PARK FAISALABD
0321-6604143 0300-7224143

ZOHAIB ARSHAD KHAN

S/O ARSHAD MEHMOOD KHAN
MBA (MARKETING)
P-51,STREET NO.6,ZUBAIR COLONY JARANWALA ROAD FAISALABAD
03217617704

ZAEEM HASSAN
S/O MUHAMMAD JAMIL
MBA (MARKETING)
P-26,STREET NO 3,RAHIM BLOCK,FAISALABAD
03227784575

HUSSAIN AFZAL
S/O MUHAMMAD AFZAL
MBA (MARKETING)
X.BLOCK,MADINA TOWN,FAISALABAD
03216609975

MUHAMMAD ASHFAQ
S/O MUHAMMAD SARFRAZ
MBA (MARKETING)
CHAK NO.242/R.B, DASUHA SAMUNDARI ROAD FAISALABAD
03016099246

IMRAN KHAN SHABBIR

S/O SHABBIR HUSSSAIN
MBA (MARKETING)
CHAK NO.582 G.B. TEH.JARANWALA.DISTT FAISALABAD
03457728511

SUFYAN ARSHAD
S/O MUHHAMAD ARSHAD
MBA (MARKETING)
SHAHKOT,FAISALABAD
03017136966
 OFFICE & EQUIPMENTS
FLOOR NO.1
• Reception,waiting room
• screen for updates
• sitting arrangement
• 2 air condition (floor standing)
• samples showment raks
• CEO ROOM
• 2 ROOMS with 6 cabins for managers
• Conference room
• white board
• screen
• 20 seats
• empioyees workshops are also done in it
• air conditioner
• washrooms 3

FLOOR NO.2

• Storage room
• 7 big racks in which items of each category are placed
• AND REMAINING HALL FOR US WE SIT THERE AS WE SIT IN
OUR DRAWING ROOMS LIKE FAMILY TOGETHER FOR
SHAREING OUR PROBLEMS,IDEAS,ETC.
Furniture & equipment detail

* C.E.O OFFICE

(1 chair+table,laptop,4extra chairs)

* 2 rooms for other 6 members

1 room have 3 cabins for 3 members which contain 3 chairs+tables

and extras chairs for customers.

* RECEPTION

(Telephones, fax machine, printers, computers, chairs&counter)

* MEETING ROOM

(20 chairs,projector,big screen)

* WAITING ROOM

(2 sofas+6 chairs &table)

* STORE

(cupboards to place products and slips for detail)

* DELIVERY of Products

(4 bikes)
 SERVICE MIX
PRODUCT
WE HAVE A CHAIN OF PRODUCTS
(GARMENTS,ELECTRONICS,JEWELLERY,TEXTILE MACHINERY
PARTS,CAR PARTS,WHEELS) SO THAT’S WHY EACH AND EVERY
PRODUCT HAVE ITS OWN UNIQUENESS DUE TO THAT EVERY
PRODUCT OR PRODUCT LINE NEEDS IT OWN PACKAGING
LABELING OR USP.
PRICE
DUE TO LARGE VARIETY OF PRODUCTS SO THEIR PRICE
ALSO VARY FROM HUNDREDS TO LACS.BUT ITS OUR FIRST
YEAR SO WE TRY TO GIVE PRODUCTS AND OUR SERVICES IN
DISCOUNT AS COMPARED TO OTHER COMPANIES.
PLACE
AS U KNOW ITS OWN E-COMMERECE BUSINESS THAT
WE GET ORDERS OR CONTACT WITH OUR CUSTOMERS
THROUGH NET & CALLS.SO THERE IS NO ANY SPECIAL PLACE
BUT IN FUTURE WE HAVE TO MAKE A CENTRE OF OUR
COMPANY IN A BIG AREA LIKE D-GROUND FOR CONVENIENCE
OF OUR CUSTOMERSWHO LIKE T COME OUT FOR SHOPPING

PROMOTION
ADVERTISING STRATEGY
TV
RADIO
NEWSPAPER
MAGAZINE
BILLBOARD
BUSINESS TO BUSINESS PROMOTION
(YELLOW PAGES)
ALSO DO SOME PROMOTION ACTIVITIES ON YOUR
PRODUCTS FOR WINNING HEARTS OF YOUR CUSTOMERS.BY
GIVING INCENTIVES TO YOUR CUSTOMERS LIKE (BUY 1 GET 1
FREE)

NOW OUR BUSINESS IS SERVICES RELATED SO WE HAVE 7 P’S.

 PEOPLE
ALL HUMAN ACTORS WHO PLAY A PART IN SERVICE
DELIVERY AND THUS INFLUENCE THE BUYER’S
PERCEPTIONS: NAMELY, THE FIRM’S PERSONNEL, THE
CUSTOMER, AND OTHER CUSTOMERS IN THE SERVICE
ENVIRONME
• CEO & MANAGERS
• EMPLOYEES
• CUSTOMER

• SERVICE EMPLOYEES

• OTHER CUSTOMER

PHYSICAL EVIDENCE
THE ENVIRONMENT IN WHICH THE SERVICE IS
DELIVERED AND WHERE THE FIRM AND CUSTOMER
INTERACT, AND ANY TANGIBLE COMPONENTS THAT
FACILITATE PERFORMANCE OR COMMUNICATION OF
THE SERVICE.

• ATMOSPHERE
DÉCOR, MUSIC ETC.
• EQUIPMENT
• FACILITIES
• UNIFORMS

PROCESS
THE ACTUAL PROCEDURES, MECHANISMS, AND FLOW OF
ACTIVITIES BY WHICH THE SERVICE IS DELIVERED—THE
SERVICE DELIVERY AND OPERATING SYSTEMS ARE FOLLOWED
AS IN OPERATIONAL PLAN
 PEOPLE PHYSICAL PROCESS
EVIDENCE
Employees Facility design Flow of activities

Customers Equipment Number of steps

Communicating Signage Level of customer

culture and values involvement

Employee research Employee dress

Other tangibles
 Operational plan
* PHONE CALLS

STEP 1
FIRST WE GET ORDER OF CUSTOMER ON PHONE
CALL.CUSTOMER CALLS US AND THEN WE GET TO KNOW
ABOUT CUSTOMER DERSIRE PRODUCT.AND ALSO WE GET HIS
ADDRESS PHOE NUMDERS FOR DELIVERY.
STEP 2
THEN WE MAKE ITS RECORDS IN STORE ROOM AND SEE THAT
OUR PRODUCT OR SERVICES WHICH OUR CUSTOMER DEMANDS
FROM US IS IT AVAILABLE IF ITS AVAILABLE THEN WE MAKE
ITS RECORDS ON OUR ACCOUNTS BOOK.
STEP 3
THEN DELIVERY DEPARTMENT WORKS START AND THE
PRODUCTS SHOULD BE DELIEVERED TO CUSTOMER PLACE
WHERE HE SAYS TO DELIEVERED
STEP 4
THEN AFTER DELIEVER THE PRODUCTS WE GET AMOUNT FROM
THE CUSTOMERS THEN FINANCE DEPRTMENT WORKS START
AND THEN THAT AMOUNT SHOULD BE RECORDED IN OUR
ACCOUNTS BOOK.

* INTERNET

STEP 1
OUR COMPANY WE-7 HAS ITS WEBSITE AND LARGE QUANTITY
CUSTOMERS IN NET SO THEY ORDER THEIR PRODUCT OR
SERVICES THROUGH OUR LINK THAT IS WWW.WE-7.COM.
STEP 2
THEN WE MAKE ITS RECORDS IN STORE ROOM AND SEE THAT
OUR PRODUCT OR SERVICES WHICH OUR CUSTOMER DEMANDS
FROM US IS IT AVAILABLE IF ITS AVAILABLE THEN WE MAKE
ITS RECORDS ON OUR ACCOUNTS BOOK.
STEP 3
THEN DELIVERY DEPARTMENT WORKS START AND THE
PRODUCTS SHOULD BE DELIEVERED TO CUSTOMER PLACE
WHERE HE SAYS TO DELIEVERED
STEP 4
THEN AFTER DELIEVER THE PRODUCTS WE GET AMOUNT FROM
THE CUSTOMERS THEN FINANCE DEPRTMENT WORKS START
AND THEN THAT AMOUNT SHOULD BE RECORDED IN OUR
ACCOUNTS BOOK.

*OFFICE CUSTOMERS

STEP 1
FIRST STEP IS TO GETTING ORDERS SOME PEOPLE DON’T
STAISFY FROM PHONE CALLS AND DON’T KNOW HOW TO
OPERATE COMPUTER OR INTERNET.FOR THOSE CUSTOMERS WE
HAVE OUR OFFICE IN D GROUND.THEIR CAN CAME FOR THEIR
PRODUCTS AND SERVICES AND MEET OUR EMPLOYEES FACE
TO FACE AND SATISFIED AND GAVE THEIR ORDERS.
STEP 2
THEN WE MAKE ITS RECORDS IN STORE ROOM AND SEE THAT
OUR PRODUCT OR SERVICES WHICH OUR CUSTOMER DEMANDS
FROM US IS IT AVAILABLE IF ITS AVAILABLE THEN WE MAKE
ITS RECORDS ON OUR ACCOUNTS BOOK
STEP 3
THEN DELIVERY DEPARTMENT WORKS START AND THE
PRODUCTS SHOULD BE DELIEVERED TO CUSTOMER PLACE
WHERE HE SAYS TO DELIEVERED
STEP 4
THEN AFTER DELIEVER THE PRODUCTS WE GET AMOUNT FROM
THE CUSTOMERS THEN FINANCE DEPRTMENT WORKS START
AND THEN THAT AMOUNT SHOULD BE RECORDED IN OUR
ACCOUNTS BOOK.
 Policies
Hiring policies

Receptionists : B.A communicated

COMPUTER SKILLS
good-looking
1-male 2-female( age 24-35)

Delivery Dept : minimum metric

4 person
Age : 24-30

Store – room : b.com .minimum

computer skills
data entry.
2 persons

Office-boy: 2

Peon/Guard: 1

Order Getting Dept:

Education: (B A)
Communication skill.
Computer skill.
1-Male
1-Female
* Trend Analysis:
Office workers
Time shortage.
No awareness of right place/product
Special student,Hostalized.

* Market Objective/Goals:
Quick/Best service.
To introduce as best quality provider to everyone.
Segmentation:-
As we have 7 categories, so we have different segmentations,for all we
segment the customers who has awareness with internet & mobile
technology as well
For

Electronics

Demographic:- university students

Geographically:- hostels
Income ( pocket money):- Rs. 2500-10000 p.m

Car parts & wheels:-

Demographic:- middle class & upper class

Geographic:- d-ground, people colony, gulistan colony, madina town, ahmad
park etc
Income:- Rs. 30000 & + p.m

Handicrafts:-

Demographic:- females of age 20-45

Geographically:- d-ground, people colony, gulistan colony, madina town,
ahmad park etc
Income ( pocket money):- Rs. 35000 p.m

Garments:-

Demographic:- young guys & girls of age 20-35

Geographically:- areas under developing far from faisalabd shopping
markets e.g settlite town, fda city, ismail town etc
Income ( pocket money):- Rs. 10000 p.m

Textile machinery parts

Demographic:- upper class (mills & factory owners)
Geographically:- industry areas of faisalabad
Income ( pocket money):- Rs. 500000 p.m
Jewelry
Demographic:- middle class females
Geographically:- areas under developing far from faisalabd shopping
markets e.g settlite town, fda city, ismail town etc
Students who are hostelries
Income ( pocket money):- Rs. 35000 p.m

Positioning:-
Our company has aim to position as a trustful company who provides best
QUALITY products with quick & best services
 SITUATIONAL ANALYSIS

SWOT
STRENGHT:-
• Experienece,that our whole team has in the line of business
• Our instructors,who ever guide us what to do?how to to do?when to
do?
• No such type of business is existing in faisalabad & other big cities as
well
• Our qualification because our team is consisting qualified persons
• Contacts that our company already has, these contacts are our loyal
customers, who always prefer our recommendation
• All business are already being run by our team successfully, so that if
we combine all business at one point then we can easily convey our
messages to our customers

WEAKNESS:-
• Not large investment even we already running these business,but it
will more attractive if all business are place under one roof for those
customers who want to come outside their homes & offices for
shopping

OPPURTUNITY:-
• Government policies, like to shut down every business after 8 pm,
because every person who is either involved in business activities or
doing job, he has no much time to shop the categories we chose
• Hostelries who belong to other city, & need such kind of services.
• Awareness about internet increasing among people,so that such
business will be affective among such target market
• All working people who has no much time
• Many companies would like to place their products in our product
categories & lines. Then we can charge handsome commission
against our services like online store or free delivery of products
 THREAT:-
• Variation about holiday policy is different in different markets &
cities e.g. in Faisalabad most markets are closed on Friday.&
remain open on Sunday. Due to this people who has holiday of
Saturday & Sunday then may be has choices among their needs &
substitutes
• If any other company like METRO steal this idea,& adopt it,then it
may possible they give us very tough time,because their
investment is too much large
• Economic conditions can affect our profitability
• Our categories competitors, because they has also their own loyal
customers & advocates as well

FUTURE OUTLOOK:-

Our future outlooks are;

1. to combine more & more product catgories
2. a patrolling force of mechanics to install & repair CAR
PARTS & WHEELS
3. Franchising in other cities & countries
4. to become whole-seller in our products categories
5. to run a bus services for students welfare fair-free specially
for females
6. online jobs

LEGAL ASPECTS:-

Our company is according to CONSTITUTE OF PAKISTAN, which means

it has permission to exist in such environment by fulfilling formalities
according to law
 CONTIGENCY PLAN
1. plan b:- in the case of failure our plan b is to provide only marketing
activities for other companies by making a companyTHE
MARKETERS, who will perform marketing for those company that
are not much familiar among customers through web-sites &
advertising activities
.
2. salvaging asstes:- As a service firm whose mai n asset is our
creativity, we do not own a lot of salvageable as sets. We
ke ep our accounts receivable to a minimum. Our computer
equipment and fur niture could be sold, but the value
would be so diminished as to render them negligible. The
losses we fac e ar e mostly personal. Our only outstanding
debt is to the owner and to the bank that holds our line of
credit. As we assume the Ms. Truitt will have to sign
personally on that note, the bank does no t face huge risk
and will pr ob abl y not look to the assets of the bus ines s for
repayment

3. exit policy:- other chance in case of failure is exit policy. As our all
categories are already being run successfully & we only bring all
categories at a point, if we wind up, even then we have other way like
to do business separately like already doing
 BALANCE SHEET
WE-7

As on may 15,2010

ASSETS

Current assets

cash Rs 500,000

Accounts receivable _______

Inventory 500,000

Prepaid expenses 25,000

Long-term or non-current assets

Property, plant & equipment 700,000

Includes:
Land
Buildings
Improvements
Equipment
Furniture
Automobile/vehicles

TOTAL ASSETS Rs. 1,725,000

 LIABILITIES

Current liabilities

Accounts payable RS. 500,000

Notes payable 200,000

Taxes payable 25,000

Includes:
Federal payroll tax
Self-employment tax
Sales tax
Property tax

Total liabilities 725,000

Total equity 1,000,000

TOTAL LIABILITIES Rs. 1,725,000