TABLE OF CONTENTS

CONTENTS

PAGE

ABSTRACT

ACKNOWLEDGEMENTS

ii

CONFIDENTIALITY AGREEMENT

iii

TABLE OF CONTENTS

iv-v

SECTION 1.0: EXECUTIVE SUMMARY

SECTION 2.0: COMPANY DESCRIPTION

2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9

Business Partnership
Vision and Mission
Organization Chart
Management Team
Advisor
Products and Service
Long Term Aim of Business
Objective
SWOT Analysis

4-5
6
7
8-12
13
14
14
14
15

SECTION 3.0: MARKET ANALYSIS

3.1
3.2
3.3
3.4
3.5
3.6
3.7

Target Market
Total market valuation
Targeted Share
Market Trends
Profile of competitors
Competitive advantage
Benefits to clients

SECTION 4.0: MARKETING AND SALES STRATEGY

4.1
4.2
4.3
4.1
4.2

Income sources
Marketing strategy
Pricing
Advertising and Promotion
Sales Strategy

16
17
18
19
19
20
21
21
22
23
23
24
25-26
27

TABLE OF CONTENTS
CONTENTS

SECTION 5.0: RESEARCH AND DEVELOPMENT

5.1
5.2
5.2

Patents, Copyrights and brands

Product/ Service Development
R&D

SECTION 6.0: STAFFING AND OPERATIONS

6.1
6.2
6.3
6.4
6.5
6.6
6.7
6.8
6.9

Management Organisation Charts

Staffing
Training Plans
Training Scope
Training Program
Types of Training
Training Schedule
Training Logistic
Operations

SECTION 7.0: FINANCIAL PROJECTIONS

7.1
7.2
7.3
7.4
7.5

Key Assumption
Financial Plan
Profit And Loss Account
Balance Sheet
Cash Flow Projection

APPENDICES

PAGE

28
29-31
32
33
34
35-41
42
43
44
44
45-46
46
46
47-51
52
53-54
55
56
57-58
59

60-62