Documente Academic
Documente Profesional
Documente Cultură
Unit Index: 8
Level 5: BTEC Higher Nationals
Credit value: 15
Guided learning hours: 60
1)
2)
3)
4)
5)
6)
Submit a copy page with your names, course index, course title, name of lecturer, in partial completion of, and the date.
Submit the names of the of 3/4 members who are the case study participants.
Outline each members roles, participation and activities;
If the study is conducted inside a specific organization, you must submit written approval from the firm before you commence.
Minutes of all the teams meetings are to be included. Include names of the attendees in the Minutes.
Hand-in all supporting brochure, role-play script, leaflet, power point, or other used in the presentation.
B. Individual Reporting Is Required from The Team Participants The Reflective Essay
1) Submit a copy page with your name, course index, course title, name of lecturer, in partial completion of, and the date.
2) Include the Plagiarism Report after the title page.
3) Outline the purpose and objectives of the assignment.
4) Use separate headings for each AC.
5) For EACH Assessment Criteria, reflect on what you learned and how this information will help you in the profession.
6) Properly reference your work. Plagiarism is not tolerated. You will receive Fail Grade for the entire unit if you plagiarize.
7) This is a Two-Page Report: 750 Words Maximum based on the ACs in the group activity.
Learning
Outcome
DATE:
Students Must Meet ALL The Following Requirements For A PASS Grade
ACHIEVED
YES
NO
YES
NO
Using Paragraph One to provide brief key term definitions of: Marketing AND Marketing Management.
2.
Using Paragraph Two for the research findings on: The Concepts of Marketing
3.
Using Paragraph Three to: discuss how the concepts of marketing that you introduced in paragraph 2 are relevant to
your hospitality business.
Using Paragraph Four to draw Conclusions about: the significance of marketing in the hospitality organisation.
4.
LO1
Understand
the concepts
of marketing
in a services
industry
context
Carrying Out the command in the task: To Discuss which means: To give an account that addresses a range of ideas
and arguments.
6. Including the themes and perspectives from your research findings and the content areas:
Core concepts:
Definition of marketing, customer needs, wants and demands, product and services markets, value, customer
satisfaction/retention, quality, cost/benefits, efficiency/effectiveness, profitability, the growth of consumerism,
strategic/tactical marketing, reasons for growth, marketing as a business philosophy, relationship marketing, changing
emphasis of marketing
Citing Six (6) or more reliable sources used in your work whether paraphrased, directly quoted or summarized.
7.
8.
9. Acceptable level of College Writing exhibited: Spelling, Punctuation, Grammar, Usage and Sentence Structure.
10. Meeting the 750-1000 Words Requirements (only 10% more or less can deviate from the instructions).
11. Linking the answers specific to the Business Case.
Date Of Assessment:
Learning
Outcome
DATE:
Students Must Meet ALL The Following Requirements For A PASS Grade
ACHIEVED
YES
NO
YES
NO
5. Carrying Out the command in the task: To Assess which means: offer a reasoned judgement of the standard/quality of
situation/ skills informed by relevant facts.
7. Including the themes and perspectives from your research findings and the content areas:
Marketing environment:
Micro environment of the company; stakeholders eg suppliers, intermediaries, owners, financiers, customers,
competitors, local residents, pressure groups;
Macro environment demographics eg economy, society, ecology, technology, politics, legal, culture;
Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis;
Political, Economic, Social, Technical (PEST) analysis;
Date Of Assessment:
Learning
Outcome
DATE:
Students Must Meet ALL The Following Requirements For A PASS Grade
ACHIEVED
YES
NO
YES
NO
LO1
Understand
the concepts
of marketing
in a services
industry
context
1.
2.
Using Paragraph Two for the research findings on: relevance of consumer markets in the hospitality industry
3.
Using Paragraph Three to: evaluate the relevance of consumer markets in the hospitality industry
4.
Using Paragraph Four to draw Conclusions about: the significance of consumer markets in the hospitality industry
Carrying Out the command in the task to Evaluate which means: Make a qualitative judgement taking into account
different factors and using available knowledge/experience/evidence.
6.
Including at least four (4) themes and perspectives related to your research findings and the course content areas:
Consumer markets:
central role of the customer, customer culture, models and types of behavior, consumer orientation (internal and external),
competitor orientation, decision process, value chain, value and satisfaction, long-term relationships
7. Citing Six (6) or more reliable sources used in your work whether paraphrased, directly quoted or summarized.
8. Using Harvard Referencing Style properly.
9. Using the Four Paragraph Essay-Writing Structure.
10. Acceptable level of College Writing exhibited: Spelling, Punctuation, Grammar, Usage and Sentence Structure.
11. Meeting the 750-1000 Words Requirements (only 10% more or less can deviate from the instructions).
12. Linking the answers specific to the Business Case.
Date Of Assessment:
Learning
Outcome
DATE
Students Must Meet ALL The Following Requirements For A PASS Grade
THE SCORE
IS ACHIEVED
YES
NO
LO1
Understand
the concepts
of marketing
in a services
industry
context
organization.
6. Including at least Five (5) themes and perspectives related to your research findings and content areas:
Market Segmentation:
Principles of segmentation, targeting and positioning, segmentation bases eg geographic, demographic, behavioural,
lifecycle stage, income, gender
7. Citing Six (6) or more reliable sources used in your work whether paraphrased, directly quoted or summarized.
8. Using Harvard Referencing Style properly.
9. Using the Four Paragraph Essay-Writing Structure.
10. Acceptable level of College Writing exhibited: Spelling, Punctuation, Grammar, Usage and Sentence Structure.
11. Meeting the 750-1000 Words Requirements (only 10% more or less can deviate from the instructions).
12. Linking the answers specific to the Business Case.
Date Of Assessment:
YES
NO
Learning
Outcome
DATE
Students Must Meet ALL The Following Requirements For A PASS Grade
ACHIEVED
YES
NO
YES
NO
AC 2.1. Assess the importance of components of the marketing mix to the industry
The Student should carry out this task as a Marketing Consultant to a UK Airport by:
1.
Using Paragraph One to VERY BRIEFLY identify: the different organizations in the hospitality Industry.
2.
Using Paragraph Two for the research findings on: the importance of components of the marketing mix in the
hospitality industry.
Using Paragraph Three to: Assess the importance of components of the marketing mix to the hospitality organisation
industry.
Using Paragraph Four to draw Conclusions about: the significance of the marketing mix in hospitality Organisations.
3.
4.
Carrying Out the command in the task: to Assess which means: Offer a reasoned judgement of the standard/quality of
5.
Including the main themes and perspectives identified in your research findings and the content areas:
Products/services: characteristics, features/benefits, product strategy/mix, lifecycle, development processes, testmarketing (simulated and controlled), concept development and testing, unique selling points (USPs), branding
Place: distribution channels, customer convenience and availability, physical distribution and logistics, niche marketing,
Date Of Assessment:
Learning
Outcome
DATE
Students Must Meet ALL The Following Requirements For A PASS Grade
ACHIEVED
YES
NO
YES
NO
Using Paragraph One to provide BRIEFLY define the term: pricing strategies
2.
Using Paragraph Two for the research findings on: pricing strategies and policies in the hospitality industry
3.
Using Paragraph Three to: analyze pricing strategies and policies (specific to the industry that your organisation is in).
4.
Using Paragraph Four to draw Conclusions about: the factors affecting the pricing decisions in your organization.
5.
Carrying Out the command in the task: to Analyse which means: Separate information into components and identify
their characteristics. Discuss the pros and cons of a topic or argument and make reasoned comment.
6.
Including the main themes and perspectives identified in your research findings and the content areas:
Pricing:
Strategies eg skimming, penetration, product mix, price adjustments, competitor analysis, policy eg costplus, break-even, value-based, competition-based, variable, price setting considerations;
Citing Six (6) or more reliable sources used in your work whether paraphrased, directly quoted or summarized.
8.
9.
10. Acceptable level of College Writing exhibited: Spelling, Punctuation, Grammar, Usage and Sentence Structure.
11. Meeting the 750 -1000 Words Requirements (only 10% more or less can deviate from the instructions).
12. Linking the answers specific to the Business Case.
Date Of Assessment:
DATE:
GRADE To Be Awarded A MERIT Grade students must meet the Pass Grade Criteria and further
demonstrate higher ability:
FOR AC
1. The B paper is always mechanically correct. The spelling is good, and the punctuation is accurate.
#:
2. Some of the sentences may not be elegant, but they are clear, and in them thought follows naturally on thought. It is well organized
3.
ACHIEVED
YES
NO
YES
NO
around one main idea, it presents a worthwhile and interesting idea. That is, the idea is supported by sound evidence presented in a
neat and orderly way.
Meets the research objectives that the writer declared in the beginning.
Date Of Assessment:
GRADE To Be Awarded A DISTINCTION Grade students must meet the Pass Grade Criteria and further
demonstrate higher ability:
FOR AC
1. Paper is lively, well-paced, interesting, and everything in it seems to fit the theme exactly. Reading the paper, it is clear that the writer cares for
#:
ACHIEVED
YES
NO
YES
NO
YES
NO
his or her ideas, and about the language that carries them. It may have a proofreading error or two, or even a misspelled word, but these errors
are the consequence of the normal accidents all good writers encounter.
2.
Apply the knowledge of course areas and concepts to the research effectively.
3.
4.
Conduct, Analyze and interpret primary and secondary data effectively using appropriate research tools.
5.
Use Seven or more (combination of) theories, techniques, skills, and appropriate researching and research writing practice.
6.
Recommendations And Executive Summary are relevant to the findings, presented with justification.
Date Of Assessment:
GRADE A REFERRED Grade is awarded because the student has not met the Assessment Criteria (AC)
to be awarded a PASS Grade:
FOR AC
A REFERRED Grade Is Awarded
#:
Name Of Assessor:
Date Of Assessment:
d. Everyone in the group should then be emailed the completed AC to read, to edit and make recommendations - if any. Return to the
printer or designated person for the writer to incorporate the various recommendations received and modify the draft to a suitable
and agreed state.
e. When all team members review and accept a satisfying draft of the work. They will convey to the leader that the version of the AC
reported now meets the pass or higher grade standards, then
f. Finally, all team members MUST sign off on the Authenticity of Own Work Form.
NOTE!!
The Skype Group created by the team is to allow dialogue on each of the AC. The person requested to write, requires the input of every
single member. This means that ALL members must contribute research findings and ideas to every-single AC. This is not negotiable.
If the leader cannot achieve the above criteria to satisfactorily bring everyone together to achieve the team goals of a higher grade demote him/her for incompetence. In turn all members must work with the team and leader in good faith - don't sabotage others
because your goals are dis-aligned or misplaced. If you are experiencing problems, speak to your advisor immediately. FAILING OR
QUITTING IS NOT AN OPTION.
REMINDERS
Leaders please ensure that every single person contributes to each AC.
Add the Lecturer to the Skype group as soon as it is formed. The lecturer will review the Skype messages to confirm the engagement
and participation of everyone in the ACs and the appropriateness of the functions undertaken to meet the requirements and timelines.
SIGNIFICANT INFORMATION
We do not support free riders or uncooperative students.
A team is as strong, successful and high performing as its members.