Gender: Male however could also apply to

females. As a group we chose males as the

main character is a male and he shows his
emotions a lot. This means males could
relate as they feel they cannot show
emotions and should learn to be more
Interests: Art would specifically have to be an
interest as that is one of the main themes
within the narrative. They would also have to
been interested in themes such as education
as the main character is a hard worker and
strives for perfection within his art. Another
interest could include science or biology as
our production will be combined into
Socio Economic
group- In my group
we chose our target
audience to have a
socio economic
group of A, B, C1.
This is because our
themes are art and
psychology. These
particular themes
appeal to those of
higher education as
they are quite
cultural and hard to
understand. Also
our target audience
would perhaps be at
university or in
higher education
which links to the
Lifestyle: no relationship
preference as its not
particularly related to the
production. The target
audience will be in the full
time education as the main
character is in full time
education so the audiences
will relate to this as they will
also probably be in full time
education or perhaps

Age: as a group we chose aged

16+ as the psychological aspects
of the production may be difficult
for younger viewers to understand,
as well as art being an interest that
particularly applies to older
generations as its more cultural.
Product Preferences: shops in high
street shops such as Top man, ASOS.
They are particularly interested in
brands such as apple and many
technological shops. This is because
our audiences will be of higher class
and perhaps will be able to afford
these brands and material clothing.

Geographical: UK, USA, and

Ireland. This is because they
will most likely identify with
the production as its set in an
English art school which most
of these countries contain.
Also they will be most likely
to understand the language
and dialogue.

Psychographic groupFor the main

psychographic groups
in our target audience
we chose Succeeder
and reformer This is
because our target
audience will be
particularly hard
working but also quite
creative, similar to the
main character within
my production. They
will also be quite selfaware as they have a
complete idea of what
is occurring in their
life due to their
organisation skills as
they are of higher
education which links
to the placement of
our main character
who has high
organisation skills and
has a wealthy
background which
relates to the school

Media preferences- use of social media,

likes YouTube as its a creative way to
express your feelings and emotions like
the way you would in art which links to
interests and likes of our audience.