1.

EXECUTIVE SUMMARY

The project enables me to know various aspects of Corporate Social

Responsibilities and its importance and steps taken by Bharat Petroleum
towards social activities. BPCL is a Model Corporate Entity with Social
Responsibility and also builds a powerful partnership with society for
Sustainable Development.
As a corporate responsibility, today 37 villages across India have been adopted
by BPCL. This includes making substantial investments for nearly a decade and
a half in them to make them fully self reliant, providing them fresh drinking
water, sanitation facilities, medical facilities, enhancing their income standards
by imparting vocational training and agricultural innovations. However, BPCL
also firmly believes that the only vehicle for raising the villagers from their
present state is by educating the young and the old, a focus on providing grants
for opening schools and opening adult literacy camps as well. A Herculean task
indeed, which BPCL recognized and thus even sought assistance from NGO's
working around these centers in fulfilling its dream, which to many of BPCL
employee's still remains incomplete, on account of the large magnitude of work
necessary in completion.

2. RESEARCH METHODOLOGY

Objective of the study:

Building Sustainable Communities - to have a positive impact on the
communities in which we operate
Health and Safety - to ensure the health and safety of our workforce and
communities
Environment - to minimize adverse impacts while taking steps to protect
and enhance the natural environment
Employees train tomorrows leaders in teamwork skills and running
socially responsible business
Methodology:
Integrated with Business Strategy and Context
Leverage our Core competency People and Technology
Three way Execution model for Community Projects
Develop deserving Communities through Focused & Need based
interventions No Giveaways
Create Sustainable Models which are Replicable & Scalable

3. INTRODUCTION
3.1 Corporate Social Responsibility: What does it mean?

"More and more companies are accepting corporate citizenship as a new

strategic and managerial purpose requiring their attention. Once seen as a purely
charitable activity--a source of general goodwill, with no bottom-line
consequence--citizenship is moving from the margins of concern to the centre at
leading companies."
Today, there are many references to corporate social responsibility (CSR),
sometimes referred to as corporate citizenship, in our workplaces, in the media,
in the government, in our communities. While there is no agreed-upon
definition, the World Business Council for Sustainable Development defines
CSR as the business commitment and contribution to the quality of life of
employees, their families and the local community and society overall to
support sustainable economic development. Simply put, the business case for
CSR--establishing a positive company reputation and brand in the public eye
through good work that yields a competitive edge while at the same time
contributing to others--demands that organizations shift from solely focusing on
making a profit to including financial, environmental and social responsibility
in their core business strategies. Despite what the phrase corporate social
responsibility suggests, the concept is not restricted to corporations but rather is
intended for most types of organizations, such as associations, labour unions,
organizations that serve the community for scientific, educational, artistic,
public health or charitable purposes, and governmental agencies.

3.2 How CSR help the companies?

Globalization, the explosion of information technology, advances in the

biological sciences, and the growth of democracy and diversity can be
considered among the positive developments in our world today. On the other
hand, poverty, environmental crises such as global warming, epidemics such as
AIDS, and terrorism are also part of today's world. What do these positive and
negative aspects have in common? They reflect the breathtaking increase in
global interdependence, to the extent that borders don't count for much anymore
and local communities are increasingly affected by things that happen a long
way from home. Corporate social responsibility (CSR) has been proposed as a
way to respond to some of these issues, both locally and globally. According to
"Integrating Responsibility," most companies that have initiated CSR programs
have done so in response to one problem or another; for example, in the thermal
power station, it was environmental issues. CSR programs have also surfaced in
the sourcing departments of companies facing supply chain issues.

4. SHARING WIDER RESPONSIBILITIES AT BPCL

We believe that its equally important to return back to society which is why,
BPCL believes that some of their finest achievements arent those found in their
balance sheets but those, in small towns and villages spread across India. Their
involvement in sharing this wider responsibility dates way back to 1984, when
in pursuance with our philosophy to give back to the society/community our
best, they aimed to help the people enrich their lives, be it our employees or
their families also extending the scope of definition of families to those that
they saw beyond our glass cabins in these rustic surroundings, and thus started
out the social work. Today, BPCL terms them as their extended family i.e. the
villagers from rural areas.
Bharat Petroleum has been the pioneer in the oil sector to hire the services of
professional social workers. Areas of work in the initial years were primarily to
cater to the softer areas of employee related issues, to mention a few are: Counseling for personal as well as emotional problems affecting work.
Assistance to quit substance abuse (like alcohol and other drugs)
Marital Conflicts, Divorce Reconciliation, Money Management, etc.
With years our focus changed from restorative to preventive as well as
primitive, holistic health. Talks on various issues at plant level like addiction,
HIV/AIDS, parental issues, time and finance management, and family
relationships were initiated, which still continues and gives considerable
positive returns. For the above mentioned activities they have collaborated with
various Non Government Organizations, to deliver best humane services for our
employees and their family members. Eventually, their involvement in the
whole process of employee related issues were taken, there by channelizing
their energy positively as well as encouraging prosocial behaviour.
India, has a social contrast, while one strata of the society comprising of
approximately 30% live in the cities, a great percentage of nearly double -700
million Indians reside in villages, which we term as rural India. Now rural India
too has its own disparity, some are what we call the islands of prosperity and the
5

rest that have the other extremes, riddled by droughts and some difficult
conditions of weather and climate and sometimes these villages are so remote
and far flung from cities that many a times makes others go past unnoticed
BPCL initially started working in Mahul, the village located in our
neighborhood of its Mumbai refinery since 1986, for the sole reason of their
upliftment. The habitants of Mahul, essentially from the fishing community,
were rich because they possessed marine wealth but as far as education, health,
etc was concerned, they needed help.
Some of Bharat Petroleum's assistance to these inhabitants so far has been
Infrastructural development, like construction of jetty, Balwadi,
Homeopathic Dispensary
Vocational guidance through aptitude testing, scientific vocational need
based study through Jan Shikshan Sansthan (NGO under ministry of
HRD)
Exhibition for the Fishermen to equip them with latest avenues in fishing
through Central Institute Of Fisheries Education(CIFE)
BPCL volunteered and the initial success brought such gratification that
immediately it adopted another village (this time an interior one) called Karjat,
developments with selfless intentions helped introspect about the future role
BPCL should adopt in its aim to contribute to this effort, then there after there
was no looking back
The rationale behind selecting Karjat for community development initiatives
was that the company wanted to work for vulnerable groups. The Karjat
endeavor began with construction of a community hall, which was like a
meeting place for villagers and way of reaching out to village women. Later
many programs like medical assistance, grain bank, marketing artifacts,
conducting certified vocational training courses, etc were carried out. From last
10 years farmers in 21 villages of karjat are helped through our interventions.
There are eight villages, which are covered through BPCLs projects in and
around Washala. Washala is situated in Shahpur taluka in Thane district. It is
made up of tribal population.
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The various on-going activities are:

Farm facts:
For agricultural upliftment, BPCL arrange training through Pune
Agricultural University; distribute seeds and fertilizers every year. There
are lectures arranged on technical guidance, use of less water for farming,
teaching newer methods of agriculture, etc. They also educate the farmers
about fish farming and provide them all necessary information. Guidance
is also given as regards buying of seeds. The methods of multiple
cropping are taught. Every year farmers are given free fertilizers. Bamboo
cultivation is also promoted. 5000 Bamboo saplings are planted every
year, by giving it to villagers who will take care of it. Along with it, even
mango, chikku and guava saplings are provided.
Cattle care:
At Karjat, BPCL conduct exhibitions of cattle of various breeds, training
sessions are arranged for improving the health of available cattle, there is
vaccine program conducted on regular basis for all pet animals.
Competitions are also held among cattle and prizes are given to the best
cattle. Once a year there is a camp organized in which doctors from
veterinary inspect all the cattle.
Education:
For motivating intelligent students coaching is provided to students.
Balwadis is available for small children as pre-school intervention. Tree
plantation programs are held at Adivasi ashram schools.
Health:
A dispensary with a doctor is available and regular health camps are
conducted. General health camps are organized twice a year. To cater to
the needs of all villagers, May it be men, women, senior citizens, and
children and so on. To ensure proper eyesight, eye camps are conducted
periodically. Their sight back through this endeavor. There are camps
held for pregnant women regarding guidance in pregnancy, stress on
nutrition, etc.
Grain Bank:
In the villages of Karjat, Rural Farmers were dependent on money lenders
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for money as well as seeds and grains and thus in turn fell in the debt
trap. The money lenders would harass them and exploit them. For e.g. for
every one quintal of grain borrowed, the farmer would have to return it
three quintals. To avoid such exploitation, IRCED came out with the
grain bank scheme. The concept of grain bank was to make grains easily
accessible to the farmers and to keep them away from the clutches of the
moneylenders. Grains are made available to the farmers without any
advance and they also do not have to return anything extra than what they
had taken. Through BPCL, there is also a small room allocated for the
purpose of maintaining the grain bank in every village so that the grains
do not get spoilt.
Community centre:
We have provided a multipurpose Samaj Mandir at Pinglas Karjat for the
Villagers to have a meeting point. There is a community centre which
encompasses classes for villagers on tailoring, mehendi, beautician
course, bamboo article making, multi-skill training, etc. Cane Weaving
and Bamboo making classes are conducted regularly. Tailoring is helping
the girls in income generation. Later there is also an exhibition held in
Mumbai for sale of the bamboo articles made in these villages.
Rain water harvesting:
To make available water in case of scarcity, there was a need felt to start a
project on rain water harvesting. The work has just begun. As this is a
hilly area the problem of ground water and land water still remains. For
provision of water, tube wells and small dams are made for the villagers.
Infrastructure development:
We have constructed shed for schools. For e.g. repairing the fans,
replacing broken furniture, etc jetty for fishermen so that they can rest in
the night when they are not fishing. We have also constructed a public
toilet. We are vigilant in keeping the surroundings clean. Timely garbage
disposal is also taken care of. Tree plantation programs are carried out on
a regular basis. .
Every village: Sakhi Shejarni:
A group of women came together in Karjat who felt the need of being
together and saving some amount of money. They started meeting
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regularly and since then they collect savings and deposit in the bank this
is a scheme whereby every village will have one woman leader. This
leader is trained in such a way that she is able to manage the whole group
of other women, take training sessions for them, conducts awareness
programs and also provides counselling help. Such women leaders are
termed as SAKHI, which means a friend in Marathi. Thus the groups
serve a double purpose, that of starting a small-scale business and that of
learning through various sessions. These meetings help them to improve
their quality of life.

5. BPCL: CSR in Business Process Environment

As energy corporate, BPCL feel that we may have a larger say in the course of
many events in the coming decades. The consequence of our actions, in the
short term, may be totally inadequate but in the long term very valid. It is thus
that BPCL finds it necessary and proceeds with utmost caution, when it comes
to issues related with the environment.
The magnitude of the problem concerning this sensitive eco-balance is so
massive that the best way forward for BPCL, as it sees ahead, for the above
being achieved is using a two pronged approach of executing environmental
protection activities and sharing knowledge, with a view to educate the common
man on this front.

The four reasons, believed to be the cause for treading cautiously in matters
related to the environment are as follows.
1. Moral responsibility towards the environment.
2. Understanding of the need for an ecological balance.
3. The understanding of the inter-linkages of the web of life. Inadequacy of
Human
4. Understanding of Environmental Process.
The above four cover the entire canvas of concerns for the subject and BPCLs
contribution towards the same has also been oriented around its objective.Like
mentioned, BPCLs corporate philosophy towards environment is also directed
towards life and mankind. Thus, it is a tacit responsibility that it proposes to
undertake without any solemn promises made. In other words, it would try and
ensure that at least in its conscious actions, BPCL would not become party to
any decisions which will have damaging consequences to this earth & the life
on it.
BPCL, on the other hand would give its best in educating mankind, on the
necessity of understanding the dynamics of the fragile eco-diversity and hope to
seek contributions from each individual in maintaining the balance.

5.1. Community Initiatives: Disability

What remains unchanged since 1999 is that BPCL continues to fulfil its
corporate responsibilities. What has changed, however, is the fact that the
percentage of disabled persons employed by BPCL has risen from 1.11% to
1.37% despite the total employee strength reducing from 12411 to 12082.
Providing equal opportunity to people with disabilities has always been a part
of the corporate philosophy of Bharat Petroleum Corporation Limited (BPCL).
BPCL's practice of this philosophy is what made it a winner of the 1 st NCPEDPShell Helen Keller Awards, way back in 1999.
We shall continue to recruit disabled people in the organization as per the laid
down guidelines, says Mr. S. Mohan, Executive Director, HRD. And that is
10

exactly what they have been doing. Currently, 166 disabled persons are
employed with BPCL. The recruitment process is duly monitored to ensure that
vacancies for physically handicapped persons do not remain vacant. Special
relaxation is given to these candidates up to 10 years of the required age profile
for the post. And whenever required, special recruitment drives are undertaken.
Its not just recruiting candidates with disability BPCL ensures that they are
assigned suitable work and a good working environment in the organization.
For e.g., visually impaired employees are provided with customized computers
equipped with optical character recognizers, enabling them to work
independently
Disabled employees are also encouraged in activities outside the organization
a visually impaired employee was sent on Rock Climbing Mountaineering
Course, and successfully scaled a peak of over 13,000 feet in West Sikkim!
BPCL even follows carefully laid down reservation policies for allotment of
dealerships and distributorships to physically disabled candidates. What's more,
special concessions and financial assistance is given to deserving candidates
initiating the business
Other areas of Corporate Social Responsibility that BPCL is active in: it has
adopted 37 villages in 13 states, directly impacting 120,000 people; it has
initiated the Bharat Petroleum Scholarship' to promote excellence in higher
education; it has contributed towards community facilities and infrastructure;
and donated generously in times of calamity and disaster.
5.2. Community Initiatives: Disaster Relief
In times of natural calamities you will always find Bharat Petroleum in the
forefront, rendering aid and emergency provisions. Bharat Petroleum relief
teams have worked tirelessly to provide the Gujarat Earthquake and the Orissa
Flood victims with food and essential survival materials.

5.3. Community Initiatives: Rural Development

Bharat Petroleum continues its endeavours in meeting social obligations to the
under privileged sections of the society through development of roads, schools,
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clinics and vocational training centres in rural areas. Cataract camps for
villagers, vocational classes to make the rural women self-reliant, development
of rural women and children, providing sanitation and drinking water in the
villages, are just a few of the many contributions made by Bharat Petroleum to
meet its social responsibilities.
In recognition of the outstanding work done in the area of Rural Development,
FICCI awarded the 'Rural Development Award 1999-2000' to Bharat Petroleum.
List of 20 villages adopted:
* Bhogalpura (Agra)
* Srinivasapura & Muneshwara (Bangalore)
* Neelgarh (Bhopal)
* Ramathenga (Bhubaneshwar)
* Brindabanpur & Farakidanga (Calcutta)
* Jahazpur (Calcutta)
* Mankara (Calcutta)
* Kadambankulam (Coimbatore)
* Basantgarh (Delhi)
* Jyotinagar (Goa)
* Nangalgovind (Jaipur)
* Babukhera (Lucknow)
* Pedawada/Manjripal (Nagpur)
* Laakarhawar (Patna)
* Kasabkhede / Pohey (Pune)
* Khara Bairaja (Rajkot)
* Mangadih / Jaradih / Dimra / Obar (Ranchi)
* Bhaktachiwadi / Mogrej (Karjat)
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* Tembre (Karjat)
* Mahul (Chembur)
We feel happy when we see 'Smiles on the faces of villagers and children. It
helps us to get closer to our Corporate Philosophy.

5.4. Community Initiatives: Tribals.

As a part of Society, Bharat Petroleum believes that they owe as a corporate
body to give back to society their best. With this social obligation Bharat
Petroleum started community work way back in 1987 by adopting Karjat (tribal
area in Raigarh District) and Mahul (our neighbourhood) for ameliorating lives
of the deprived.
Karjat is located in Raigarh District and comprises of mainly tribal population.
Some of the activities undertaken to help the tribal population are* Constructing a community hall/ Samaj Mandir
* Health assistance, through regular health camps, pediatric camps and
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cataract camps
* Educational assistance through distribution of books, holding competitions
* Vocational assistance by imparting training in bamboo and tailoring
* Encouraging environment friendly attitude through distribution of
smokeless chulhas, solar cookers as well as educating them through folk music.

6. Internal CSR

Social Welfare in Bharat Petroleum was initiated as a non-statutory body in the

year 1984. Bharat Petroleum has been the pioneer in the oil sector to hire the
services of professional social workers. Areas of work in the initial years were
primarily to cater to the softer areas of employee related issues, to mention a
few are: C o u n s e l i n g :

14

Initially counselling began in BPCL to overcome the different problems of

employees at work. But now, BPCL has come closer to their lives. Thus now
counselling does not only aim at solving disputes at work but involves a whole
gamut of issues ranging from employees overall development to the
development of their families. Thus there is a shift from what used to exist
earlier as our orientation is towards prevention. Over the time, recoveries and
success stories started flowing in resulting in values of counselling being upheld
as an important contribution for employees well being. Thus at the refinery
counselling is seen as a mission which aims at making people live lives
fruitfully. The help received through counselling is what is valued by most of
our employees
1] Addiction-The Slow Poison :
Alcohol and drug use is extremely common in todays world. In spite of the
awareness of the ill effects of these substances, people continue to get addicted
to it. The abuse and addictions result in malfunctioning of an individual in
major spheres of life. Addictions lead to poor work performances, disrupted
relationships and adjustment problems. The rising awareness about employee
welfare and raising the quality of work, various companies today make efforts
to reduce addictions.
We have been one of the first companies to engage in continuous endeavors to
help our addicted employees to overcome their problems. We have successfully
partnered with Kripa Foundations De-addiction Center for sustainable efforts in
this direction. Kripa foundation is one of the largest Non- Governmental
organizations in India helping people suffering from Chemical Dependency and
HIV Infection. Kripa offers a non-discriminating, supportive community living,
helping people to introspect and bring about change in lifestyle.
Our Success- Strength Of Sobriety
Although difficult to believe, the success ratio is 60% at the refinery
level, whereas the addiction improvement rate worldwide is 45.50%.
Through counseling employees who recovered from alcohol addiction
and the other personal problems became our biggest strength for
extending our chain of human help. These peer educators are very
efficient at work and they aid our CSR activity by being of help to the
other addict employees and the community too.

15

 The Pune Centre

A de-addiction centre has been set up at Pune for both men and women
addicts for all over Maharashtra. The Kripa Foundation runs it. We are
supporting them and helping them in their efforts
2] Family Wellbeing
Through all the Employee assistance programs, prominence is given to family
as a system. It is a known fact that family is one of the most closely knit
systems which needs to be enriched to cope with the stresses and strain of life.
Thus when an employee comes with a problem, joint counseling sessions are
also conducted including his family members to ensure resolving of problems
amicably.
3] Grooming Children As Caretakers Of Next Generation
Children are tomorrows future, and when it comes to our own employees
children, we ensure their development through various activities like Career
guidance, aptitude tests, etc
4] Parenting
During training or workshops, one of the main topics covered is parenting. This
is important because in todays competitive world it is very difficult to manage
both work and house Thus to ensure care of children, parenting sessions are
conducted about emotional problems and problems encountered by children at
different stages, puberty issues, etc.
5] Women Empowerment
In women lie natures best qualities of motherhood, compassion, humanity and
love. Because they have been blessed with the capacity for giving and nurturing
life, women also have the capacity for a deep commitment for preserving and
nourishing not only their own offspring, but of the entire planet as well. BPCL
is also blessed with efficient women staff who are enthusiastic and who come
forward to help others. Women power in the true sense is seen when women
meet regularly and discuss on varied issues and the stands they take. LIKE
WOMAN IS WOMANS BEST FRIEND. It is normally said that a woman is a
womans worst enemy. But at the refinery, the bond within the women is
exceptionally charged with making a difference to their personal as well as work
life.

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6] Safety Ambassadors
This is a new activity being started at the refinery. Some of women employees
are made safety ambassadors to ensure safety in the plant. These women would
co-ordinate with the safety observers at the plant level and ensure that their coemployees take adequate safety measures. It is process to help the employees
help themselves for their own safety and that of the others.

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7 .

O t h e r

C S R

1 .
H I V /
A I D S
P r e v e n t i o n

A c t i v i t i e s

C a r e

a n d

AIDS is a major concern worldwide. It is forth killer of human beings. It has

spread far and wide across nations, caste, creed, sea and racial boundaries. The
UN AIDS estimates 5.3 million zero positive people housed in India alone in
2004. The growing number of zero positive people in the productive age group
affects the economy in the long run... BPCL too encountered presence of zero
positive employees. However the comprehensive health policy of the company
protects the employees and their family. Considering the significance of
interventions in this area, the Social Welfare dept. initiated plant talks on
Family Life Education and Health and well being. Various awareness
programs were conducted in the refinery on HIV/AIDS.
Avert Society, a triplicate body of USAID, NACO and Government of
Maharashtra, noticed the efforts of BPCL. The Avert Society invited BPCL for
long-term partnership for an AIDS Intervention Project in the refinery, and the
adjacent community. The project identifies three major areas of intervention,
viz. workplace intervention (including around 30000 workers), Mahul and 25
villages from Karjat. The activities under this project include one to one
intervention at village level, counseling at workplace, behavior change
communication, street plays and folk media to spread awareness about the
same.
2. 'Generation Next'
BPCL is passionate about the Generation Next, and thus also supports various
education initiatives at all levels. This involves granting aid to schools,
acknowledging and rewarding meritorious students and an initiative called
BPCL scholars.
BPCL scholars are a group of approximately 100 Indian students, who yearly,
seek full study-assistance from BPCL in doing their post graduation, both in
India and abroad. We support these students, the future of tomorrow, the fuel of
tomorrows growth, with all humility and passion.
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As a corporate responsibility, today 37 villages across India have been adopted.

This includes making substantial investments for nearly a decade and a half in
them to make them fully self reliant, providing them fresh drinking water,
sanitation facilities, medical facilities, enhancing their income standards by
imparting vocational training and agricultural innovations. However, BPCL also
firmly believes that the only vehicle for raising the villagers from their present
state is by educating the young and the old, a focus on providing grants for
opening schools and opening adult literacy camps as well.
BPCL thus believes in giving the rural people vocational guidance and
give them a platform for market-linkages and become self-sufficient.
BPCL self-sufficient projects include the Water project in the rural area
which has been initiated by Oil Development Board (ODB) with the Ngo
Bridge Trust which trains the rural people to build water projects for
which they receive minimum waged.
BPCL is also planning to do some work for the Truckers of BPCL as
they play a major role in laying down the foundation stone to what BPCL
is today.
3. Project Boond
If there is magic on this planet, it is contained in water.
-Loran Eisley
BPCL understand the value of water in the lives of people who strive for it.
Whose lives are dependent on its availability alone? These sentiments gave birth
to the project Boond. Because when BPCL being a company of fuel, how can
they miss out on the fuel of life?
Boond is a Rain Water Harvesting Project undertaken by BPCL with financial
support from (Oil Industries Development Board) and executed in collaboration
with NGO, Bridge Public Charitable Trust.
Villages suffering from acute shortage of water were identified for this activity.
Women from these villages had to walk long distances in the blazing sun on
mountainous paths, at times exceeding four kilometers to fetch water. Runoffs
triggered by topographical conditions, impervious bedrock, poor water holding
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capacity of the soil, soil erosion and unrestrained grazing had made the situation
critical.
The objective was to turn these villages from Water scarce to water positive.
The work mainly comprised of repairs/Deepening of wells, building bunds to
capture and store rain water, repairs and leak proofing of existing bunds,
building water tanks etc.
All the activities undertaken to draught free the villages were performed with
complete participation from the villagers. This imparted a sense of belonging
and responsibility towards their own village. Not just that, while working they
learnt additional skills like masonry, welding etc. which they later used as an
additional source of income for themselves. This helped check the rampant
levels of migration as well.
Another unique aspect of the whole project was the concept of Shram Dan. The
villagers performed Shram Daan once a week and for the balance days they
were paid minimum wages. Seeing the enthusiasm of the villagers, BPCL also
initiated an Employee Volunteering Initiative where in approximately 100
BPCL employees gathered collectively for Shram Daan.

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8. What BPCL Achieved?

Bringing people together for a common cause:

We were able to bring people together for a common cause, the cause
being wellbeing of all. We were blessed with committed staff who also
took the initiative to work for their own good. Employees also sustained
their enthusiasm and motivation throughout which added to our strength.
Non-biased attitude:
May it be a worker or an engineer or a driver or any administration staff,
we give equal treatment to all. Never do employees feel that some are
favored and others are not.
Trust:
Employees do have the trust in whatever the department does. The
department has helped them help themselves in such a way that it has left
a long lasting effect on their minds. This trust made it obvious for them to
keep participating actively in all the activities.
Transparency:
The department has been totally transparent regarding all its activities.
Employees were made equal partners in conducting any activity. Because
of this there was no point where employees felt left out.

21

 Need based activities:

We at BPCL have never arranged activities for the sake of doing it. We
have conducted activities as and when people demanded, may it be our
own employees or people from the communities. Thus we have indirectly
given onus to the people to decide when, why and which activity they
need.
Involvement of all:
We have been successful in involving people of all cadres at the refinery
level, right from the managers to the workers, and from the various
departments to the different unions. This helped us to get the opinions and
contributions of all. At the community level, all the people are involved
right from the planning level. People take decisions along with us.
Human stories of revival helped:
We had many success stories of our employees which constantly
motivated us to work consistently. The recovered addicts are our strength.
They help us to help the others who are in similar problem.

9. CONCLUSION

EACH AND EVERY COMPANY SHOULD UNDERTAKE THE ELEMENT

OF CORPORATE SOCIAL RESPONSIBILITY INTO CONSIDERATION.
IT IS FOR THE BENEFIT OF THE COMPANYS LONG LIFE AND
CONSISTENT GROWTH.
AS WE HAVE SEEN IN THIS PROJECT, BPCL HAS CONDUCTED A
NUMBER OF SOCIAL RESPONSIBILITY ACTIVITIES; IT HAS GAINED A
GOOD REPUTATION IN THE GLOBALLY COMPETITIVE MARKET.
IN THESE DAYS MORE SOCIAL RESPONSIBILITY U UNDERTAKE,
MORE YOU WILL GET CONSUMERS SATISFACTION AND EARN OUR
CUSTOMERS LOYALTY
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AS THE BUSSINESS IS OPERATED WITHIN THE SOCIETY, IT

BECOMES COMPULSORY TO CONDUCT CSR ACTIVITIES TO WIN
CONSUMERS CONFIDENCE AND REPRESENT A GLOBAL BRAND
IMAGE
ATLAST TO SAY WE SHOULD GIVE BACK TO THE WORLD, WHAT
WE TAKE FROM IT.

10. Bibliography

1. www.wikipedia.org

2. www.indianngos.com

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3. www.karmayog.org

4. www.bharatpetroleum.in

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