A Meaningful Introduction

What do we think we are here for?

Whats in the lunch?

Our approach & pledges for the next few weeks

Developing mutual understanding of the crux of
marketing management

Born and brought up in Karachi

BE Computer & Information Systems Engineering (NED) - 2003
MBA Management (IoBM) 2007
12 years experience in Telecom Industry of Pakistan
Have been associated with Satcomm, Cyber Net, Mazars
Consulting and Multinet Pakistan
Currently managing Multinets International Business Unit
A Proud Pakistani who is confident that Pakistan is soon going
to be the epicenter of regional & global development !

A Charismatic Politician

A Message of Hope

AN INTEGRATED MARKETING
PROGRAM

Governed by GMMB across 50 states

Expansion of Electorate by Broader Messages and Targeting Specific
Audience
An effective amalgamation of online and offline media
Extraordinary use of internet to group people and get out of their way
13.5 million-name email list
$500M fund raising (mostly in sums of less than $100) for 3 million
donors
35,000 groups organized through My.BarackObama.com
The most popular face book page

The first decade of 21st century has proven that the firms are
living in an unforgiving environment
Financial Prosperity even Survival is a daily challenge
It all boils down to firms making sustainable profits
The major onus of responsibility is that of Marketers
It is the marketing ability of a firm that makes
their business viable survivable !

Goods
Services
Events
Experiences
Persons
Places
Properties
Organizations
Information
Ideas

Response
Attention
Purchase
Donation
Vote

Marketer

Prospect

Negative Demand
Non Existent Demand
Latent Demand
Declining Demand
Irregular Demand
Full Demand
Overfull Demand
Unwholesome Demand

Consumer
Markets

Business
Markets

Government
or
Non-Profit
Markets

Global
Markets

Marketplace

Marketspace

Metamarket

Needs , Wants and Demands !

Stated
Needs

Unstated
Needs

Real
Needs

Secret
Needs

Delight
Needs

Value Proposition & Value Exchange

Positioning
Segmentation
Offer
Brand
Satisfaction Value Consideration
Marketing Channels
Supply Chain
Competition
Marketing Environment (Micro vs. Macro)

Marketing Department
Entire Organization
Chief
Marketing
Officer

(CMO)

Developing market strategies and plans

Capturing marketing insights
Connecting with customers
Building strong brands
Shaping market offerings
Delivering value
Communicating value
Creating long-term growth