MARKETING RESEARCH

PROJECT REPORT
ON

EXAMINE OPINION ABOUT TAXI

SERVICE PROVIDERS
A report submitted to IIMT, Greater Noida as a partial fulfillment of
Post Graduate Diploma in Management.
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY
GREATER NOIDA

SUBMITTED TO:

Dr.D.K.Garg
Chairman,
IIMT, Greater Noida

SUBMITTED BY:
RAHUL KUMAR
21st Batch
ENR NO. 21008

ACKNOWLEDGEMENT
This marketing research project has been made possible through the direct and
indirect cooperation of various persons for whom I wish to express my
appreciation and gratitude.
First and foremost, our intellectual debt is to this academic curriculum of ISHAN
INSTITUTE OF MANAGEMENT & TECHNOLOGY in which the institute
has included such a type of project in the emerging field of management.

We are thankful to chairman sir DR. D. K. GARG who has allowed me to conduct
a research on EXAMINE OPINION ABOUT TAXI SERVICE
PROVIDERS.
I also take this opportunity to express my sincere gratitude to marketing research
faculty DR. HITENDRA SHUKLA and my guide.

DECLARATION
I Rahul Kumar students of Ishan Institute of Management and Technology,
Greater Noida, (U.P.) hereby declared that project entitled
EXAMINE

OPINION

ABOUT

TAXI

SERVICE

PROVIDERS.

is original work carried by us for the partial fulfillment of Post graduate diploma in
Business Management under the guidance of Dr. Hitendra Shukla
It is the original project & respondents are original & we have followed all the
guidance & instructions issued by institute time to time for the preparation of this
project. It is further submitted that the questionnaire has been filled by the
respondent in our presence only. The compilation of all information and data are
accurate, if it is found that anything is wrong or any respondent is false than the
institute can take any penal action against us and the guide.
It is further submitted that this project is the property of Ishan Institute of
Management & Technology, Gr.Noida, (U.P.)
Researchers Name:
Name

- Rahul Kumar

Course - PGDM
ENR
Batch

Date :

- 21008
- 21st

Signature

PREFACE
No one at school ever says they want to be a market researcher. It is a job that most
people fall into by accident and yet it is arguably one of the best jobs in the world.
Where else could someone with a curious mind be paid to find out what is going
on? Nowhere else could there be such a variety of work: exploring motivations,
finding out what is going on and always seeking the truth.
Market Research is a great deal of Information and Stature..
To learn and understand Marketing and its strategies the best person are the general
people as marketing is all about general people. Therefore this study includes 100
respondents of Delhi and Noida and their perception towards the product.
This Research divided into five chapters.
Chapter 1 includes Introduction, to give you a glimpse of the overall subject of
research. What is the need of this study and its objectives assigned followed with
the main hypothesis formulated and to be analysed.
Chapter 2 is about the research methodology adopted by the researcher. About how
the data is being collected and the sample area, techniques of how the result will be
evaluated.
Whereas Chapter 3 includes all the details of the analysis conducted and the rest
follows the findings and the suggestions about the research.
Maximum efforts have been taken to gain accurate data and thankful to the
respondents for doing so. If any error or mistake found in collecting data kindly
ignore.

CERTIFICATE

This is to certify that RAHUL KUMAR, student of PGDM, ISHAN GROUP OF

INSTITUTION, G. Noida has completed her project report on the topic of
EXAMINE OPINION ABOUT TAXI SERVICE PROVIDERS under my
supervision and guidance.

To best of my knowledge the report is original and has not been copied or
submitted anywhere else. It is an independent work done by his.

Chairman
Ishan group of institution, G. noida

Director
Ishan group of institution, G. noida

ENR- 21008

TABLE OF CONTENTS
Sr.
no.
1.

Title
CHAPTER-1

Page no.
8-10

INTRODUCTION
RESEARCH OBJECTIVE
SCOPE OF STUDY
2.

CHAPTER-2

11-14

RESEARCH DESIGN & METHODOLOGY

3.

CHAPTER-3

15-32

ANALYSIS & INTERPRETATION

TESTING OF HYPOTHESIS
4.

CHAPTER-4

33-34

FINDINGS
CONCLUSION
5.

CHAPTER-5

35-38

LIMITATIONS
RECOMMENDATION
ANNEXURE

Chapter-1
7

Introduction
A taxicab, also known as a taxi or a cab, is a type of vehicle for hire with a driver,
used by a single passenger or small group of passengers, often for a non-shared
ride. A taxicab conveys passengers between locations of their choice. This differs
from other modes of public transport where the pick-up and drop-off locations are
determined by the service provider, not by the passenger, although demand
responsive transport and share taxis provide a hybrid bus/taxi mode.
There are four distinct forms of taxicab, which can be identified by slightly
differing terms in different countries:

Hackney carriages, also known as public hire, hailed or street taxis, licensed for
hailing throughout communities

Private hire vehicles, also known as minicabs or private hire taxis, licensed for
pre-booking only

Taxi buses, also known as jitneys, operating on pre-set routes typified by

multiple stops and multiple independent passengers

Limousines, specialized vehicle licensed for operation by pre-booking

RESEARCH OBJECTIVE
Primary Objective: To analyze Examine opinion about taxi service providers
Secondary objective:A. To identify the factors affecting the choice of (Indian youth) on Taxi
services.
8

B. To study the thinking of people toward the taxi services that happened in our
city to promote his services.
C. To identify the impact of Taxi services in our life.
D. To study the people's perceptions about Taxi services in National Capital
Region (NCR), New Delhi.

Chapter -2

10

RESEARCH DESIGN AND METHODOLOGY

Research comprise defining and redefining problems, formulating hypothesis or
suggested solutions; collecting, organizing and evaluating data; making deductions
and reaching conclusions; and at last carefully testing the conclusions to determine
whether they fit the formulating hypothesis.
In short the search for knowledge through objective and systematic method of
finding solutions to a problem is Research.

REASEARCH DESIGN
TYPE OF RESEARCH- Descriptive research
Descriptive research includes surveys and fact-finding enquiries of different
research includes main characteristic of this method is that the researcher has no
control over the variables; he can only report what has or what is happening.
DATA SOURCES:
There are two types of data. For the purpose of research both primary and
secondary data has been used.

PRIMARY DATA
The primary data has been collected though structured questionnaire. The
questionnaire has cover the various aspects like service of taxi, most preferred taxi
and factors which disappoints the customers while using various taxi services etc.
SECONDARY DATA
Secondary data has been collected through various books, journals, and
newspapers of the concern area.
11

SCOPE OF STUDY
This study focuses on certified taxi services company (three companies OLA
CAB, UBER CAB, TAXI FOR SURE). For some states where these taxi services
company run for significant importance, short sections on these taxi services are
included.
Market analysis has been carried out in the following developed markets: Greater
Noida, Noida, New Delhi, Delhi NCR, and Gurgaon.
SAMPLE AREA& SIZE
For achieve objective researcher consider 100 respondents from difference place.
Details of respondents are following:
Sample Area

No. of Respondents

DELHI & NCR

56

U.P. EAST

20

Greater noida

24

Total

100

Hypothesis
Ho: Customer perception and services provided by different taxi owners are not
independent to each other.
Statistical
The statistical tools have been used in the study are as follows:
Average and Percentage has been used to evaluate the perception of respondents.
Chi-square test has been used to analyses the point of view of the various
respondents.
12

Presentation tools
Graphs, Charts and Tables have been used to represent the perception of
respondents.

13

Chapter-3

14

ANALYSIS AND INTERPRETATION

Q-1.Do you think services of taxi is good for us?

Options
No. of
respondents

Yes
100

No
0

Graph-1
100
90
80
70
60
Series1

50
40
30
20
10
0
Question 1

Yes

No

Interpretation: The above diagram signifies that 100% respondents

says yes and 0% respondents says no that services of taxi is good for us.

15

Q-2.Do you feel safe hiring and organized taxi services ?

Options

Yes

No

No. of
respondents

60

40

Graph-2
60

50

40

Series1

30

20

10

0
Question 2

Yes

No

Interpretation:. The above diagram signifies that 60% respondents says

yes and 40% respondents says no for they feel safe hiring and organized
taxi services.

16

Q-3.Can taxi service providers give us offers cost value propositions?

Options

Yes

No

No. of
respondents

41

59

Graph-3
60

50

40

Series1

30

20

10

0
Question 3

Yes

No

Interpretation: The above diagram signifies that 41% youth says yes
and 59% youth says no.

17

Q-4.Do you feel safe when getting a taxi on your own, at night time?

Options

Yes

No.

No. of
respondents

96

Graph-4
100
90
80
70
60
Series1

50
40
30
20
10
0
Question 4

a. Yes

b. No

Interpretation: The above diagram signifies that 4% youth says yes and
96% youth says no.

18

Q-5.Can taxi services are helpful in making advance travel plan?

Options

Yes

No

No. of
respondents

76

24

Graph-5
80
70
60
50
Series1

40
30
20
10
0
Question 5

a. Yes

b. No

Interpretation: The above diagram signifies that 76% youth says yes
and 24% youth says no.

19

Q-6.Would you be willing to a pay a premium for best taxi services?

Options

No. of
respondents

42

58

Graph-6
Question 6

a. Yes

b. No

42%

58%

Interpretation: The above diagram signifies that 42% youth says yes
and 58% youth says no.

20

Q-7.Which taxi service providers you have ever used?

Options

Ola cab

Uber cab

No. of
respondents

22

15

Taxi for
sure
44

Any others
9

Graph-7

4
10%

3
49%

1
24%

2
17%

Interpretation: The above diagram signifies that 22% youth says for
ola, 15% youth says for uber, 44% youth says for taxi for sure and
9% youth says for other.

21

Q-8.Which service you consider easily available?

Options

No. of
respondents

28

20

32

20

Graph-8
Series1

32
28
20

20

Interpretation: The above diagram signifies that 28% youth says for
ola, 20% youth says for uber, 32% youth says for taxi for sure and
20% youth says for other.

22

Q-9.What is your prime reason for using taxi services?

Options

No. of
respondents

Non
availability
of parking
27

High price
of parking

Ease of
Others
travel/comfort

22

26

25

Graph-9
1

25%

26%

27%

22%

Interpretation: The above diagram signifies that prime reason for

choosing taxi 27% non availability of parking, 22% high price of
parking, 26% ease of travel/comfort and 25% others

23

Q-10.Which factors disappoint you from choosing taxi services?

Options

Price

Availability

Driver skill

Type of car

No. of
respondents

22

11

44

23

Graph-10
Series1

44

23

22
11

Interpretation: The above diagram signifies that which factors

disappoint from choosing taxi 22% price, 11% availability, 44% driver
skill and 23% type of car.

24

Q-11.Which taxi providers you will recommend to others?

Options

Ola cab

Uber cab

Taxi for sure Others

No. of
respondents

15

22

33

30

Graph-11
Series1

33

30

22
15

Interpretation: The above diagram signifies that 15% youth says for
ola, 22% youth says for uber, 33% youth says for taxi for sure and
30% youth says for other.

25

Q-12.Overall, how satisfied or dissatisfied are you with taxi services

company?
Options

Very
satisfied

Somewhat
satisfied

No. of
respondents

28

32

Neither
satisfied nor
dissatisfied
40

Very
satisfied
0

Graph-12
4
0%
1
28%

3
40%

2
32%

Interpretation: The above diagram signifies that how many people

satisfied or dissatisfied with taxi services 28% very satisfied, 32%
somewhat satisfied, 40% neither satisfied nor dissatisfied, 0% very
dissatisfied.

26

Q-13.How long have you been a customer of taxi services company?

Options
No. of
respondents

Less than 6
months
23

6 months to
a year
22

1-2 years
45

3 on more
years
10

Graph-13
1

10%

45%

23%

22%

Interpretation: The above diagram signifies that how long have you
been customer with taxi company 23% less than 6 month, 22% 6 months
to a year, 45% 1-2 years and 10% 3 on more years.

27

Q-14.What additional safety features would you like to have in a taxi

services?
Options

GPS system

No. of
respondents

23

In-car
Shatter
pepper spray proof glass
31
33

Emergency
buttons
13

Graph-14
1

13%

23%

33%
31%

Interpretation: The above diagram signifies that what features added in

taxi for safety 23% GPS system, 31% In-car pepper spray, 33% shatter
proof glass and 13% Emergency buttons.

28

Q-15. In terms of cost, service and all the possible aspect, which taxi
services is better?
Options

Ola cab

Uber cab

Taxi for sure

Others

No. of
respondents

25

35

25

15

Graph-15

15%

25%

25%

35%

Interpretation The above diagram signifies that 25% youth says for
ola, 35% youth says for uber, 25% youth says for taxi for sure and
15% youth says for other.

29

TESTING OF HYPOTHESIS
Ho: Customer perception and services provided by different taxi owners are
not dependent to each other
HA: Customer perception and services provided by different taxi owners are
dependent to each other.

SR.
QUESTION
NO.
1 Do you think services of taxi is
good for us?
2
Do you feel safe hiring and
organized taxi services?
3
Can taxi services providers
give us offers cost value
propositions?
4 Do you feel safe when getting a
taxi on your own, at night
time?
5 Can taxi services are helpful in
making advance travel plan?
6 Would you be willing to a pay
a premium of best taxi
services?

YES NO

CHI
HO
SQUARE
100 00
100
A
60

40

41

59

3.24

96

109.64

76

24

27.04

42

58

0.64

SR.
CHI
QUESTIONS
HO
SQUARE
NO.
Which taxi service providers you have ever 29.04
7.
A
used?
30

8.
9.
10.
11.
12.
13.
14.
15.

Which service you consider easily

available?
What is your prime reason for using the
taxi services?
Which factors disappoint you from
choosing a taxi services?
Which taxi providers you recommend to
others?
Overall, how satisfied or dissatisfied are
you with taxi services company?
How long have you been a customer of taxi
services company?
What additional safety features would you
like to have in taxi services?
In terms of cost, service and all the
possible aspect, which taxi services is
better?

4.32

0.56

25.2

7.92

43.32

34.52

9.92

The hypothesis has been accepted as the value of chi-square test

is all the cases are more than tabulated value. Thus, in the study
researcher has examined that the customer perception and
services provided by the different taxi owners are dependent on
each other.

31

Chapter-4

32

FINDINGS
1. 100% people says services of taxi is good for us.
2. 60% people says hiring of taxi is safe for us and 40% denied with this
question.
3. 96% people says not feel safe getting a taxi at night time and only 4% people
agree.
4. 22% people using ola cabs, 15% people using uber cabs but taxi for sure is
highly use in Delhi NCR total 44%.
5. In terms of cost, service and all the possible aspect, 35% people says uber is
better than other.

CONCLUSION
This research is actually not a marketing research. The research is based on the
conception and perception of people about taxi services. We faced various
limitations in conducting research that is EXAMINE OPINION ABOUT TAXI
SERVICE PROVIDERS. We have tried our level best to find out their views
regarding Effect of reservation system. We had a great experience while
conducting the research because we met many corporate people as well as School
College going in various fields and collecting their views regarding the research.
We visited places like, NOIDA, GREATER NOIDA.
The analysis of the research says that the services of
taxi are good for us. But at night time taxi services is not safe for us. In India taxi
Services Company spread in all cities but no changes in services. So, there is
strong need for changes, make better services at night time, down the rate of taxi
services. But it provides a best platform for outgoing person, they are easily
booked taxi for own travel in any time.

33

Chapter-5

34

LIMITATIONS
In the study research has been considered in only selected city .
Time period is also a limitation.
Research is only done with 100 people.
Many respondent is not more interested in fill the questionnaire.

Recommendations
After doing marketing research project, We found that

1. Most Suitable timing for customers are evening and late night so customers are
recommended that they hope they will be enjoy better services at that time.
2. Taxi of services is average in DELHI NCR
3. Taxi of services need more modification in their services.
4. Advertisement of their sevices in proper manner.

REFERENCE
WEBSITE

NEWSPAPER :

Wikipedia
The times of India, The Hindu

35

ANNEXURE

MARKET RESEARCH QUESTIONNAIRE

Dear Respondents,
I Rahul Kumar, PGDM student of ISHAN INSTITUTE OF MANAGEMENT &
TECNOLOGY Greater Noida, conducting a market research project entitled.
EXAMINE OPINION ABOUT TAXI SERVICE PROVIDERS
Kindly extend your co-operation in filling up this questionnaire & enable us to conduct the
research successfully.
Thanking You,
Respondents Profile
Name:
Occupation:
Company
(present status)
Address:
Phone num.Email:
Age:
Education :

12th

Sex:

Male
Female

UG

Nationality:
PG

QUESTIONNAIRE

S.No
1.

Questions
Do you think services of taxi is good for us?

2.

Do you feel safe hiring and organized taxi services?

3.

5.

Can taxi services providers give us offers cost value

propositions?
Do you feel safe when getting a taxi on your own, at night
time?
Can taxi services are helpful in making advance travel plan?

6.

Would you be willing to a pay a premium for best taxi services?

4.

Response
YES
NO

36

7. Which taxi service providers you have ever used?

a. Ola Cab
c. Taxi for sure
7. Which service you consider easily available?
a. Ola Cab
c. Taxi for sure

b. Uber Cab
d. Any others

b. Uber Cab
d. Any others

8. What is your prime reason for using the taxi services?

a. Non availability of parking
b. High price of parking
c. Ease of travel/comfort
d. Others
9.

Which factors disappoint you from choosing a taxi services?

a. Price
b. Availability
c. Driver skill
d. Type of car

11. Which taxi providers you will recommend to others?

a. Ola Cabs
b. Uber Cabs
c. Taxi for sure
d. Others
12. Overall, how satisfied or dissatisfied are you with taxi services company?
a. Very satisfied
b. Somewhat satisfied
c. Neither satisfied nor dissatisfied
d. Very dissatisfied
13. How long have you been a customer of taxi services company?
a. Less than 6 months
b. 6 months to a year
c. 1-2 years
d. 3 on more years
14. What additional safety features would you like to have in a taxi services?
a. GPS system
b. In-car pepper spray
c. Shatter proof glass
d. Emergency buttons
15. In terms of cost, service and all the possible aspect, which taxi services is better?
a. Ola cabs
b. Uber cabs
c. Taxi for sure
d. Others

37

38

NAME OF
RESPONDEN
TS
SANU
KUMAR
ADITYA
KOHLI
ABHISHEK
KUMAR JHA
SHUBHAM
SINGH
LOKESH
GUPTA
VISHAL
KUMAR
SAURABH
KUMAR
MOHIT
CHAMBIAL
PRAMOD
KUMAR
MANOJ
KUMAR
MAURYA
PIYUSH
KUMAR
AJIT KUMAR
SINHA
JITENDER
SINGH
ALOK ARNAV
ANKUR
PANDEY
ARJUN
PRASAD
LOVELY
VERMA

CONTACT
NUMBER

ques
1

ques
2

ques
3

ques
4

ques
5

ques
6

ques
7

ques
8

ques
9

ques1
0

ques1
1

ques1
2

ques1
3

ques1
4

ques1
5

9939063431

9199539535

9599654460

9711813052

7838685807

8626921788

8002888859

8988160026

9953017550

9953710211

9560953735

9891305765

8954521911

8873486013

8802935197

9871043498

9873779599

39

PRAHABAS
KUMAR
MD. ABID
PRAKASH
SHARMA
AVANEESH
KUMAR
SUSHIL
KUMAR
ALOK
KUMAR
ADITYA
KUMAR
HABIBA
BHAT
RITI KUMARI
ANISHA JENA
EKTA
SHARMA
ANOKHI
SINHA
PRAMIL
AGNIHOTRI
ANURAG
TIWARY
DURGESH
KUMAR
MUNISH
KUMAR
SANDEEP
SINGH
IMRAN KHAN
GAURAV
PANDEY
HEMANT
KUMAR
ARCHANA

9871870281

8802888860

9899961838

8899858308

9871562630

8873486015

7631404165

8494062566

8285702100
8477171930

1
1

2
2

1
1

2
2

1
1

1
2

8
7

8
5

7
8

7
7

8
7

6
7

7
7

8
8

7
7

8800613715

9005293632

8009402703

7838603596

9711885467

8506078549

9717410678

9990295795

9654456022

9584738516

8882148092

40

SINGH
NITIKA
ARORA
VINOD
KUMAR
SHANDAR
AHMAD
RAJEEV
MISHRA
ANKUSH
WALI
MD.
SADDAM
BABLOO
PARIHAR
DEEPAK PAL
NAVEEN
KUMAR
AAKASH
PAWAR
SACHIN
DUBEY
RAVINDRA
KUMAR
SMITA
GASHAL
SHIVANI
SINGH
SUJATA
NATH
ANJALI
BANSAL
ANKITA
PATEL
ANUVIR
RAJPUT
FAUZIYA

8057767272

9711357791

8375891876

9810900344

9999469253

8505854022

9795799106

7480424660

9718250808

9136475356

9899780309

8802179566

9103848429

8285899939

9871033912

8800349212

9662893993

8726957925

9639170925

41

ZUBAIRY
KOMAL
ALOK SINGH
YOGI KUMAR
UDHAM
SINGH
MAHESH
CHAND
VARUN
KUMAR
MISHRA
ROHIT
KUMAR
PANDEY
AJAY KUMAR
BIPIN SINGH
RAMESH
SINGH
JAIDEV
SINGH
VIPIN
KUMAR
JAYRAM PAL
PANKAJ
KUMAR
ANJAN
KUMAR
SINGH
VIKRANT
KAMLESH
SINGH
DEEPAK
RAJESH
SISODIA
ABHISHEK
SINGH
KESHAV

9818036272
8527690204
8010843305

1
1
1

1
1
1

2
2
1

2
2
2

1
1
1

1
2
1

5
5
6

5
5
6

7
7
8

5
5
5

7
8
8

7
7
7

7
7
7

6
6
7

7
7
6

7838940494

8376968070

8882846985

9643349450

9540669537
7838334411

1
1

2
2

2
2

2
2

1
1

2
2

8
5

8
8

8
7

8
5

8
6

7
7

6
6

6
6

8
8

9873910267

9958353797

8882922846

9643628141

8826614581

9555052511

9013256490

9289441001

7840824660

8010207523

9792975434

9968587842

42

KUMAR
SHIKHA
TYAGI
NEHA ROY
DEVESH
YADAV
MONIKA
KUMARI
MANSI
VERMA
GYAN
BHUSHAN
KARTIK
MISHRA
ATUL SINGH
AKSHAY
SHARMA
KAMAL
KISHORE
MRITUNJAY
PANDAY
SONALI
ANNVI
DEEPAK
KUMAR
ALOK
KUMAR
ADITYA
YASWANT
RAO
GAUTAM
SATYANAND
MISHRA
AFZAL
ANSARI
AVINASH

9999270953

9599925097
7

8800288604

9899547683

7838682770

9811754308

9910680709

7033956738

9805831219

9805205871

8894564818

9155442773

8809207119

8988370182

7832885388

8679837372

8679262262

8628841828

43

KUMAR
SHIVAM
WALIA
SANAT
KUMAR
AVNEESH
SHARMA

9817879339

8376057137

941863501

1
100

1
40
60

1
41

2
96

1
76

2
42

8
22
15
44
9

8
28
20
32
20

8
27
22
26
25

8
22
11
44
23

8
15
22
33
30

5
28
32
40
0

7
23
22
45
10

5
23
31
33
13

8
25
35
25
15

44