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9/20/2012

Operations
Management
Chapter 6
Managing Quality
PowerPoint presentation to accompany
Heizer/Render
Principles of Operations Management, 6e
Operations Management, 8e
2006
Prentice
Hall, Inc.Hall, Inc.

2006
Prentice

61

Outline
Global Company Profile: Arnold
Palmer Hospital
Quality And Strategy
Defining Quality
Implications of Quality
Malcolm Baldrige National Quality
Award
Cost of Quality (COQ)
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Outline Continued
Ethics and Quality Management
International Quality Standards
ISO 9000
ISO14000

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Outline Continued
Total Quality Management
Continuous Improvement
Six Sigma
Employee Empowerment
Benchmarking
Just
Just--in
in--Time (JIT)
Taguchi Concepts
Knowledge of TQM Tools
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Outline Continued
Tools Of TQM
Check Sheets
Scatter Diagrams
Cause
Cause--and
and--Effect Diagram
Pareto Charts
Flow Charts
Histograms
Statistical Process Control (SPC)
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Outline Continued
The Role Of Inspection
When and Where to Inspect
Source Inspection
Service Industry Inspection
Inspection of Attributes versus
Variables

TQM In Services

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Learning Objectives
When you complete this chapter, you
should be able to:
Identify or Define:
Quality
Malcolm Baldrige National Quality
Award
ISO International Quality Standards
Taguchi Concepts

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Learning Objectives
When you complete this chapter, you
should be able to:
Explain:
Why quality is important
Total Quality Management (TQM)
Seven tools of TQM
Quality robust products
Deming, Juran, Feigenbaum, and
Crosbys ideas
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Managing Quality Provides a


Competitive Advantage
Arnold Palmer Hospital
Deliver over 10,000 babies annually
Virtually every type of quality tool is
employed
Continuous improvement
Employee empowerment
Benchmarking
Just
Just--in
in--time
Quality tools
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Quality and Strategy


Managing quality supports
differentiation, low cost, and
response strategies
Quality helps firms increase sales
and reduce costs
Building a quality organization is a
demanding task

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Ways Quality Improves


Productivity
Sales Gains
Improved response
Higher Prices
Improved
Quality

Improved reputation
Reduced Costs
Increased productivity

Increased
Profits

Lower rework and scrap costs


Lower warranty costs
Figure 6.1
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The Flow of Activities


Organizational Practices
Leadership, Mission statement, Effective operating
procedures, Staff support, Training
Yields: What is important and what is to be accomplished
Quality Principles
Customer focus, Continuous improvement, Benchmarking,
Just-in-time, Tools of TQM
Yields: How to do what is important and to be
accomplished
Employee Fulfillment
Empowerment, Organizational commitment
Yields: Employee attitudes that can accomplish
what is important

Figure 6.2
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Customer Satisfaction
Winning orders, Repeat customers
Yields: An effective organization with
a competitive advantage
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Defining Quality
The totality of features and
characteristics of a product or
service that bears on its ability to
satisfy stated or implied needs
American Society for Quality

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Different Views
User
User--based better performance,
more features
Manufacturing
Manufacturing--based
conformance to standards,
making it right the first time
Product
Product--based specific and
measurable attributes of the
product
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Implications of Quality
1. Company reputation
Perception of new products
Employment practices
Supplier relations

2. Product liability
Reduce risk

3. Global implications
Improved ability to compete
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Key Dimensions of Quality


Performance

Durability

Features

Serviceability

Reliability

Aesthetics

Conformance

Perceived quality
Value

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Malcom Baldrige National


Quality Award
Established in 1988 by the U.S.
government
Designed to promote TQM practices
Recent winners
The Bama Companies, Kenneth W.
Monfort College of Business,
Caterpillar Financial Services, Baptist
Hospital, Clarke American Checks,
Los Alamos National Bank
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Baldrige Criteria
Applicants are evaluated on:
Categories
Leadership
Strategic Planning
Customer & Market Focus
Information & Analysis
Human Resource Focus
Process Management
Organizational Results
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Points
120
85
85
90
85
85
450
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Takumi
A Japanese character
that symbolizes a
broader dimension
than quality, a deeper
process than
education, and a more
perfect method than
persistence
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Costs of Quality
Prevention costs - reducing the
potential for defects
Appraisal costs - evaluating
products, parts, and services
Internal failure - producing defective
parts or service before delivery
External costs - defects discovered
after delivery
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Costs of Quality
Total
Cost

Total Cost
External Failure

Internal Failure

Prevention
Appraisal

Quality Improvement
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International Quality
Standards
Industrial Standard Z8101Z8101-1981 (Japan)
Specification for TQM

ISO 9000 series (Europe/EC)


Common quality standards for products
sold in Europe (even if made in U.S.)
2000 update places greater emphasis on
leadership and customer satisfaction

ISO 14000 series (Europe/EC)


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ISO 14000
Environmental Standard
Core Elements:
Environmental management
Auditing
Performance evaluation
Labeling
Life
Life--cycle assessment
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Leaders in Quality
W. Edwards Deming

14 Points for
Management

Joseph M. Juran

Top management
commitment,
fitness for use

Armand Feigenbaum

Total Quality
Control

Philip B. Crosby

Quality is Free

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Ethics and Quality


Management
Operations managers must
deliver healthy, safe, quality
products and services
Poor quality risks injuries,
lawsuits, recalls, and regulation
Organizations are judged by
how they respond to problems
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TQM
Encompasses entire organization,
from supplier to customer
Stresses a commitment by
management to have a continuing,
companywide drive toward
excellence in all aspects of products
and services that are important to the
customer
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Demings Fourteen Points


1. Create consistency of purpose
2. Lead to promote change
3. Build quality into the product; stop
depending on inspection
4. Build long term relationships based on
performance, not price
5. Continuously improve product, quality,
and service
6. Start training
7. Emphasize leadership
Table 6.1
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Demings Fourteen Points


8.
9.
10.
11.
12.
13.
14.

Drive out fear


Break down barriers between
departments
Stop haranguing workers
Support, help, improve
Remove barriers to pride in work
Institute a vigorous program of
education and selfself-improvement
Put everybody in the company to work
on the transformation
Table 6.1

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Seven Concepts of TQM


Continuous improvement
Six Sigma
Employee empowerment
Benchmarking
Just
Just--in
in--time (JIT)
Taguchi concepts
Knowledge of TQM tools
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Continuous Improvement
Represents continual
improvement of all processes
Involves all operations and work
centers including suppliers and
customers
People, Equipment, Materials,
Procedures
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Shewharts PDCA Model


1.Plan
4. Act
Identify the
Implement improvement
and make
the plan
a plan
3. Check
Is the plan
working?

2. Do
Test the
plan
Figure 6.3

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Six Sigma
Originally developed by Motorola,
Six Sigma refers to an extremely
high measure of process capability
A Six Sigma capable process will
return no more than 3.4 defects per
million operations (DPMO)
Highly structured approach to
process improvement
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Six Sigma
1. Define critical outputs
and identify gaps for
improvement

DMAIC Approach

2. Measure the work and


collect process data
3. Analyze the data
4. Improve the process
5. Control the new process to
make sure new performance
is maintained
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Six Sigma Implementation


Emphasize DPMO as a standard metric
Provide extensive training
Focus on corporate sponsor support
(Champions)
Create qualified process improvement
experts (Black Belts, Green Belts, etc.)
Set stretch objectives
This cannot be accomplished without a major
commitment from top level management
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Employee Empowerment
Getting employees involved in product
and process improvements
85% of quality problems are due to process
and material

Techniques
Build communication networks that include
employees
Develop open, supportive supervisors
Move responsibility to employees
Build a highhigh-morale organization
Create formal team structures
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Quality Circles
Group of employees who meet
regularly to solve problems
Trained in planning, problem
solving, and statistical methods
Often led by a facilitator
Very effective when done
properly

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Benchmarking
Selecting best practices to use as a
standard for performance
Determine what to
benchmark
Form a benchmark team
Identify benchmarking partners
Collect and analyze benchmarking
information
Take action to match or exceed the
benchmark
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Best Practices for Resolving


Customer Complaints
Make it easy for clients to complain
Respond quickly to complaints
Resolve complaints on first contact
Use computers to manage
complaints
Recruit the best for customer
service jobs
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Just--in
Just
in--Time (JIT)
Relationship to quality:
JIT cuts the cost of quality
JIT improves quality
Better quality means less
inventory and better, easiereasier-to
to-employ JIT system

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Just--in
Just
in--Time (JIT)
Pull system of production scheduling
including supply management
Production only when signaled

Allows reduced inventory levels


Inventory costs money and hides process
and material problems

Encourages improved process and


product quality

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Just--In
Just
In--Time (JIT) Example

Work in process
inventory level
(hides problems)

Unreliable
Vendors

Scrap

Capacity
Imbalances

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Just--In
Just
In--Time (JIT) Example
Reducing inventory reveals
problems so they can be solved

Unreliable
Vendors
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Scrap

Capacity
Imbalances
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Taguchi Concepts
Experimental design methods to
improve product and process design
Identify key component and process
variables affecting product variation

Taguchi Concepts
Quality robustness
Quality loss function
Target
Target--oriented quality
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Quality Robustness
Ability to produce products
uniformly in adverse manufacturing
and environmental conditions
Remove the effects of adverse
conditions
Small variations in materials and
process do not destroy product
quality

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Quality Loss Function


Shows that costs increase as the
product moves away from what
the customer wants
Costs include customer
dissatisfaction, warranty and
service, internal scrap and repair,
and costs to society
Traditional conformance
specifications are too simplistic
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Quality Loss Function


L = D2C

High loss
Unacceptable

Loss (to
producing
organization,
customer,
and society)

Poor
Good
Best

Low loss

where
L = loss to society
D = distance from
target value
C = cost of deviation
Target-oriented quality
Targetyields more product in
the best category
Target-oriented quality
Targetbrings product toward
the target value

Frequency

Conformance-oriented
Conformancequality keeps products
within 3 standard
deviations
Lower

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Target
Upper
Specification

Figure 6.4
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Tools of TQM
Tools for Generating Ideas
Check sheets
Scatter diagrams
Cause and effect diagrams

Tools to Organize the Data


Pareto charts
Flow charts

Tools for Identifying Problems


Histogram
Statistical process control chart
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Seven Tools for TQM


(a) Check Sheet: An organized method of
recording data

Defect
A
B
C

1
///
//
/

2
/
/
//

3
/

Hour
4
5
/
/
/

6
/

7
///
//
//

8
/
///
////

Figure 6.5
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Seven Tools for TQM

Productivity

(b) Scatter Diagram: A graph of the value


of one variable vs. another variable

Absenteeism
Figure 6.5
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Seven Tools for TQM


(c) Cause and Effect Diagram: A tool that
identifies process elements (causes) that
might effect an outcome
Cause
Materials

Methods

Effect

Manpower

Machinery
Figure 6.5

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Seven Tools for TQM

Percent

Frequency

(d) Pareto Charts: A graph to identify and plot


problems or defects in descending order of
frequency

E
Figure 6.5

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Seven Tools for TQM


(e) Flow Charts (Process Diagrams): A chart
that describes the steps in a process

Figure 6.5
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Seven Tools for TQM


(f) Histogram: A distribution showing the
frequency of occurrence of a variable

Frequency

Distribution

Repair time (minutes)


Figure 6.5
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Seven Tools for TQM


(g) Statistical Process Control Chart: A chart with
time on the horizontal axis to plot values of a
statistic

Upper control limit


Target value
Lower control limit

Time
Figure 6.5
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Inadequate
supply of
magazines

Machinery

Deicing
equipment
not available

Material

& blankets
on--board
on

Insufficient
clean pillows

Cause--and
Cause
and--Effect Diagrams

Mechanical delay
on plane

Inadequate special

Broken luggage

meals onon-board

carousel

Dissatisfied
Airline
Customer

Understaffed

Overbooking policies

crew
Poorly trained
attendants

policies

bags

Mistagged

Methods

Poor checkcheck-in

Understaffed

Bumping policies

ticket counters

Manpower

Figure 6.6

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Pareto Charts
Data for October

Frequency (number)

60

54

72

50
40
Number of
occurrences

30
20

12

10

Minibar
4%

Misc.
3%

0
Room svc
72%

Check-in Pool hours


Check16%
5%

Cumulative percent

100
93
88

70

Causes and percent


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Flow Charts
Packing and shipping process

Packing
station

Sealing
Weighing
Labeling

Quick freeze
storage
(60 Mins)

Storage
(4 to 6 hrs)

Shipping
dock

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Statistical Process Control


(SPC)
Uses statistics and control charts to
tell when to take corrective action
Drives process improvement
Four key steps
Measure the process
When a change is indicated, find the
assignable cause
Eliminate or incorporate the cause
Restart the revised process
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An SPC Chart
Plots the percent of free throws missed
20%

Upper control limit

10%

Coachs target value

0%

|
1

|
2

|
3

|
4

|
5

|
6

|
7

|
8

|
9

Lower control limit

Game number
Figure 6.7
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Inspection
Involves examining items to see if
an item is good or defective
Detect a defective product
Does not correct deficiencies in
process or product
It is expensive

Issues
When to inspect
Where in process to inspect
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When and Where to Inspect


1. At the suppliers plant while the supplier
is producing
2. At your facility upon receipt of goods from
the supplier
3. Before costly or irreversible processes
4. During the stepstep-by
by--step production
processes
5. When production or service is complete
6. Before delivery from your facility
7. At the point of customer contact
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Inspection
Many problems
Worker fatigue
Measurement error
Process variability

Cannot inspect quality into a


product
Robust design, empowered
employees, and sound processes
are better solutions
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Source Inspection
Also known as source control
The next step in the process is
your customer
Ensure perfect product to your
customer
Poka-yoke is the concept of foolproof devices
or techniques designed to pass only
acceptable product
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Service Industry Inspection


Organization

What is
Inspected

Jones Law Office Receptionist


performance

Standard
Is phone answered by the
second ring

Billing

Accurate, timely, and


correct format

Attorney

Promptness in returning
calls

Table 6.4
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Service Industry Inspection


Organization
Hard Rock Hotel

What is
Inspected

Standard

Reception
desk

Use customers name

Doorman

Greet guest in less than 30


seconds

Room

All lights working, spotless


bathroom

Minibar

Restocked and charges


accurately posted to bill

Table 6.4
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Service Industry Inspection


Organization
Arnold Palmer
Hospital

What is
Inspected

Standard

Billing

Accurate, timely, and


correct format

Pharmacy

Prescription accuracy,
inventory accuracy

Lab

Audit for lablab-test accuracy

Nurses

Charts immediately
updated

Admissions

Data entered correctly and


completely
Table 6.4

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Service Industry Inspection


Organization
Hard Rock Cafe

What is
Inspected

Standard

Busboy

Serves water and bread


within 1 minute

Busboy

Clears all entre items and


crumbs prior to dessert

Waiter

Knows and suggest


specials and desserts

Table 6.4
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Service Industry Inspection


Organization
Nordstroms
Department
Store

What is
Inspected

Standard

Display areas Attractive, wellwell-organized,


stocked, good lighting
Stockrooms

Rotation of goods,
organized, clean

Salesclerks

Neat, courteous, very


knowledgeable

Table 6.4
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TQM In Services
Service quality is more difficult to
measure than the quality of goods
Service quality perceptions depend
on
Intangible differences between
products
Intangible expectations customers
have of those products

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Service Quality
The Operations Manager must
recognize:
1. The tangible component of
services is important
2. The service process is important
3. The service is judged against the
customers expectations
4. Exceptions will occur
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Service
Specs
at UPS

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Determinants of Service
Quality
Reliability

Credibility

Responsiveness

Security

Competence

Understanding/
knowing the
customer

Access
Courtesy
Communication

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Tangibles

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