Documente Academic
Documente Profesional
Documente Cultură
First Semester
Code Name of the Paper
Exam
Hrs
3
3
3
3
3
Sem
exam
60
60
60
60
60
IA
Total
40
40
40
40
40
100
100
100
100
100
Sem
exam
60
60
60
60
60
IA
Total
201
202
203
204
205
Exam
Hrs
3
3
3
3
3
40
40
40
40
40
100
100
100
100
100
Sem
exam
60
60
IA
Total
301
302
Exam
Hrs
3
3
40
40
100
100
101
102
103
104
105
PPW
Credits
Business Economics
05
04
Business Environment
05
04
Quantitative Techniques
05
04
Organizational Behaviour
05
04
Entrepreneurship Development
05
04
Second Semester
PPW
Credits
303
304
305
303
304
305
303
304
305
Strategic Management
05
04
Computer Application in Business 05
04
ELECTIVES
GROUP-A FINANCE
Financial Markets and Institutions
05
04
3
60
Security Analysis and Portfolio
05
04
3
60
Management
Corporate Tax Planning and
05
04
3
60
Management
GROUP-B MARKETING
Advertising and Sales Promotion
05
04
3
60
Consumer Behaviour
05
04
3
60
Rural Marketing
05
04
3
60
GROUP-C HUMAN RESOURCE MANAGEMENT
Performance Management
05
04
3
60
Compensation Management
05
04
3
60
Training and Development
05
04
3
60
40
40
100
100
40
100
40
40
40
100
100
100
40
40
40
100
100
100
Fourth Semester
Code
401
402
International Business
E-Commerce
403
404
405
403
404
405
403
404
405
PPW
Credits
Exam
Hrs
3
3
Sem
exam
60
60
IA
Total
05
04
40
100
05
04
40
100
ELECTIVES
GROUP-FINANCE
Financial Services Management
05
04
3
60
40 100
Strategic Financial Management
05
04
3
60
40 100
Financial Derivatives
05
04
3
60
40 100
GROUP-B MARKETING
Retail Management
05
04
3
60
40 100
Service Marketing
05
04
3
60
40 100
Global Marketing
05
04
3
60
40 100
GROUP-C HUMAN RESOURCE MANAGEMENT
Human Resource Development
05
04
3
60
40 100
Strategic Human Resource
05
04
3
60
40 100
Management
Management of Industrial Relations
05
04
3
60
40 100
Note:1. Each Paper there will be Semester Examination For Sixty Marks (60) and Forty Marks
(40 For Internal [25 Marks for Test (Average of Two Test) Ten Marks for Seminar and
Five Marks for Attendance.]
2. After Second Semester there will be Project work in summer vacation for project work
100 Marks with 4 Credits.
3. After (OR) before Fourth Semester Examination ( II Year) Comprehensive Viva Voce 50
Marks with 2 Credits
4. Total Credits of M.Com Course;
For 20 Papers (Each Paper 4 Credits) =80 Credits
Project work
= 4 Credits
Viva Voce
= 2 Credits
Total
= 86 Credits
5. For M.Com. General and Professional courses the syllabus will be the same in First semester
and Second semester.
6. M.Com. Professional course , can chose Financial Electives in 3rd semester and 4th semester
for this academic year 2015 -16 only.M.Com. general they can choose as Electives Marketing
and HRM.
7. Next coming batches only M.Com. course. No General and No Professional courses. Both
courses can choose any Elective papers from Finance, Marketing and Human Resources
SEMESTER I
Paper -101: BUSINESS ECONOMICS
Internal Marks: 40
External Marks: 60
Objective: To equip the student with the Knowledge on economic concepts, theories,
Fundamentals as to decision making under given environment constraints
UNIT I: - Introduction to Business Economics:
Nature and scope Signification of Economics for management Characteristics of Business
Economics Objectives of the Firm - Role and Responsibility of managerial Economist;
Fundamental economic Concepts: incremented principle, opportunity cost principle,
Discounting principle and Equi-Marginal principle
SEMESTER I
PAPER: - 102:- BUSINESS ENVIRONMENT
Internal Marks: 40
External Marks: 60
Objective: The objective of the course is to equip student with prevailing business
environment and government policy in the country.
Unit I : Introduction to Business Environment: Concept Significance and Nature of
business environment: Concept environment- Internal and external- Changing dimensions of
business environment Techniques of environmental Scanning and monitoring.
Unit II: Economic Environment of Business: Significance and elements of economic
Environment- Economic systems and business environment Economic planning in IndiaGovernment policies- Industrial policy, fiscal policy, monetary policy, EXIM policy- public
sector and economic development- Development banks and Relevance to India business
Economic reforms, liberalization and structural Adjustment programmers.
UNIT III: Political Environment of Business: Political Institutions- Reasons for State
Intervention- Types and extent of Intervention.
UNIT IV: Legal Environment of Business: Government and Business Changing
dimensions of legal environment in India: MRTP Acts, FEMA and licensing- Consumer
protection ActUNIT V: Socio-Cultural Environment: Critical elements of socio-cultural environment
social institutions and systems social values and attitudes- social groups- Middle classDualism in India Society and problems of uneven income distribution- Emerging rural sector
in India- India business system social responsibility of business- Consumerism in India.
Reference Books:
1. Adhikary, M: Economic Environment Business, Sultan Chand & Sons, New Delhi.
2. Ahluwalia, I.J: Industrial Growth in India, Oxford University press, New Delhi.
3. Alagh, Yoginder K: Indian Development policy, Vikas pun. New Delhi.
4. Aswathappa.K. Legal Environment of Business, Himalaya publishcation, Delhi.
Chidambaram, Business Environment, Vikas publications.
SEMESTER I
Paper -103: QUANTITATIVE TECHNIQUES
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: To provide a conceptual understanding of statistical techniques applied for
business decisions
UNIT:I: - Measures of Relationship :Measures of Relationship Karl Pearsons- co-efficient or correlation- Regression Analysis.
(Theory & Problems)
UNIT: II: - Probability and Theoretical distribution :Meaning and Definition of Probability- Types of Events Theorms of ProbabilityAddition &Multiplication Theorm of Probability (simple Problems)
Meaning of Probability Distribution Binomial Poisson- Normal distributions (Theory &
Problems)
Unit III: Theory of Estimation: Meaning of Theory of Estimation Characteristics of Good
Estimator Point and Internal Estimation of Population Mean, Proportion and Variance
(Theory and Problems).
UNIT: IV: - Test of Significance:Meaning and Definition of Hypothesis Procedure of testing of Hypothesis t-Test F-Test,
Chi-square and Z test (Theory & Problems)
UNIT: V: - Statistical Quality Control:Meaning, objectives and Role of Statistical Quality Control Procedure of Constructing
Quality Control Charts (Theory & Problems )
Reference Books:
1.
SEMESTER - I
PAPER: 104:- ORGANIZATIONAL BEHAVIOUR
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: the objective of this paper is to equip the student the fundamental knowledge of
organizational behavior and techniques of understanding predicting and controlling human
behaviour in organization effectively.
Unit I : Introduction to organizational behaviour Organizational Behaviour definitionnature-scope-importance-fundamental concepts- historical evolution and development of OBmodels of OB-OB as an interdisciplinary subject.
Unit II: Dynamics of individual behaviour Personality-definition-determinants- types of
personality-theories of personality- perception: definition- perceptual process- factors
influencing Perception-perceptual blocks- honing perceptual skills- work motivation- concept
and importance Theories of motivation- Maslows Need Hierarchy Theory- Herzberg's
Two Factor Theory McClelland's Achievement Theory Vrooms Expectancy TheoryReinforcement theory of motivation- Motivation in practice Work stress- meaning- causes
and consequences strategies and techniques to manage stress.
Unit III: Dynamics of Group Behaviour: Work group meaning- characteristics- reason for
forming into groups- stages of group development Group dynamics- Group cohesivenessdeterminants of group cohesiveness- Leadership: concept and meaning theories of
leadership- Trait Theory- Behavioural Theories Contingency Theories- Fielders
contingency Theory- Reddin's 3-D Model Blake and Mouton's Managerial Grid Model
Hersey and Blanchard's leadership Life Cycle Theory- Conflict Management: Definition
causes and Consequences- conflict management styles.
Unit IV: Organisational Dynamics: Communication- meaning- factors influencing
organizational communication- barriers to effective communication- Organisational changebehavioral reactions to change- planned change- approaches to manage organizational
change- Organizational Effectiveness: indicators of effectiveness- approaches to achieve
organizational effectiveness.
Unit V: Global Perspectives of Organisational Behaviour: Change dimensions of work
values -Studies - organizational cultures across the globe- Team work culture- Cultural
adjustment- challenges of OB in the 21st century
Reference Books:
1. Stephen P. Robbins, Organizational Behavior, Prentice Hall of India Ltd.
2. Fred Luthans, Organisational Behaviour, Prentice Hall of India Ltd
3. John W. Newsroom and Keith Davis, Organizational Behaviour, Tata McGraw Hill
4. Subba Rao P, Management and Organisational Behavior, Himalaya Publications
SEMESTER - I
The objective of this paper is to coin the students about the conceptual
framework of entrepreneurship development along with financial institutions
aiding to MSMEs in India.
UNIT I Introduction: meaning and Definition of Entrepreneur and Entrepreneurship Characteristics of Entrepreneur - Functions - Attitude and Leadership of Entrepreneur Entrepreneur Vs Manager - Role of Entrepreneurship in Economic Development - Need for
Rural Entrepreneurship - Women Entrepreneurship
UNIT II - Entrepreneurship Development: Economic and Non-economic Factors Affecting
Entrepreneurship Development - Government Actions.
UNIT III - Entrepreneurial Motivation, Competencies and Mobility - Entrepreneurship
Development Programmes (EDPs) - Growth of Entrepreneurship in India
UNIT IV- Objectives, Characteristics and Importance of MSMEs in Indian Economic
Development - Role of MSMEs during Planning Era - New Small Enterprise Policy 1991 Policies and Programmes for Promoting MSMEs Working of MSMEs - Drawbacks and
Problems of MSMEs - Prospects and Opportunities of MSMEs.
UNIT V- Institutional Finance: Need of Institutional Infrastructure for MSMEs - Role of
Commercial Banks, IDBI, SFC, NABARD, SIDO, NSIC, NISIET, NIESBUD, NRDC,
SIDBI, DIC, SIDCs for development of MSMEs - Drawbacks and Problems of MSMEs Prospects and Opportunities of MSMEs.
Reference Books:
1. Nandan, H, Fundamentals of Entrepreneurship, Prentice Hall of India, New Delhi.
2. Vasant Desai, Dynamics of Entrepreneurship Development and Management,
Himalaya Publishing House, New Delhi
3. Thomas, W. Zirnmerer, Norman, M. Scarborough, Essentials of Entrepreneurship and
Small Business Management, Pearson Education, New Delhi
4. Madhurima La11, Shiksha Sahai, Entrepreneurship, Excel Rooks, New Delhi
SEMESTER - II
PAPER: 201 HUMAN RESOURCE MANAGEMENT
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: The objective of the course is to equip the student with the concepts and skills
necessary to manage Human Resources
Unit I: Introduction: HRM Concept-Nature-Scope -Objectives-Importance of HRM-HRM
as a profession -Functions of HRM- paradoxes in HRM-Emerging trends in HRM in the 21st
Century.
Unit II: Human Resource Planning: HRP concept nature Importance factors
affecting HRM requisites for successful of HRP job analysis -methods purposes- job
description job specification job evaluation- process and methods of job evaluation.
SEMESTER II
Paper -202: MARKETING MANAGEMENT
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: The objective of the course is to equip the student with various aspects relating
Marketing Management.
Unit I - Introduction:
Meaning, Nature, Scope and Importance of Marketing Evolution of Marketing - Marketing
Environment: Macro and Micro Components and their Impact on Marketing Decisions Marketing Segmentation and Positioning.
Kotler Philip and Gary Armstrong: Principles of Marketing, Prentice Hall New Delhi
Kotler Philip, Management-Analysis, Planning, Implementation and Control Prentice
Majumbar Ramanuj, Product Management in India, Prentice Hall, New Delhi
McCarthy E. Jerome and William D. Perrault, Managerial Approach, Richard
D.Irwin, Homewood, Illinois
5. Ramaswamy V.S and Nandakumari S., Marketing Management, McMillan India,
New Delhi
6. Srinivasan R, Case Studies in Marketing: The India Context, Prentice Hall, New
Delhi
SEMESTER II
Paper -203: FINANCIAL MANAGEMENT
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: To provide a conceptual understanding of the important function of financial
Management and their application under various constraints
UNIT-I: - Introduction to Financial Management:Basic Concepts of Financial Management Function & Scope of Financial ManagementObjectives of financial Management; Time value of money:-Concept Techniques of time
value of money: Compounding and Discounting (or) Present Value Technique.
UNIT-II: - Investment Decisions
(a) Capital Budgeting: Meaning and Nature of Capital Budgeting Need and Important of
capital Budgeting- Capital Budget Process- Methods of capital Budgeting:- Pay Back period
Improved Payback Period Accounting Rate Of Return Net present value Internal Rate
of return and Profitability Index- Capital Budgeting under risk and uncertainty.
(b) Cost of Capital: Meaning and Definition of Cost - Measurement of Specific Cost Various Sources of Capital - Measurement of Weighted Average Cost of Capital.
UNIT-III: - (a) Financial Decisions:Concepts of leverage Operating and financial leverage; Capital structure:-Meaning determinate of capital structure Optimum Capital Structure- Capital Structure theories: Net
Income Approach Net Operating Income Approach M.M.Hypothesis Traditional view.
(b) Financial Restructuring:- Scope and modes of Restructuring - Buy back merger, takeover
and amalgamations.
UNIT-IV: - Dividend Decisions:Concept and classification dividend policy Determinants of dividend policy Dividends
and market valuation Walter Gordens model and MM model dividend policies in
practices.
UNIT-V: - Working Capital Management:An overview Concept of working Capital determination of working capital optimum
level of current assets estimating working capital requirement.
References Books:
1.
2.
3.
4.
5.
6.
SEMESTER II
Paper -204: BUSINESS RESEARCH METHODOLOGY
Internal Marks: 40
External Marks: 60
UNIT-I:- Nature and Scope of Business Research Objective, Types and Characteristics
of Business Research Importance of Business Research Application of Business
Research Steps involved in research Process
UNIT-II:- Formulation of Business Research Problem: Selecting and defining the
Problems Research Design: Meaning- Purpose- Research design decisions- Research
designs for exploratory, descriptive and experimental studies
.
UNIT-III:- Collection of primary Data- Interview, Questionnaires and Schedules
Designing Questionnaires- Collection of secondary data- Sources of Secondary data for
business research. Sampling design, Types of samples-Criteria for selection of sample
Characteristics of good sample design.
UNIT-IV:- Data Processing and Analysis: Validity and Reliability- Data ProcessingEditing, coding and Tabulation.Analysis of Quantitative data Application of statistical
techniques- Averages, correlation, regression, time series- Analysis of Qualitative data:
Scaling techniques important scaling techniques.
UNIT-V:- Interpretation and Report writing: Inferences and generalizationsSignificance of business research reports Format of Research Report Steps in preparing
business research report Precautions in writing business research report- Characteristics
of good research report.
References Books:
SEMESTER - II
SEMESTER - III
SEMESTER - III
Paper 302: COMPUTER APPLICATION IN BUSINESS
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: The objective of this course is to provide an understanding of computers,
computer operating system and application of relevant software in managerial decisionmaking.
Unit I:- (a) Computer Hardware Computer System as information processing System:
Computer system difference types of computer systems, hardware option- CPU, input
devices output devices, storage devices, communication devices, configuration of hardware
devices and their applications.
(b) Personal Computers: PC and its main components, hardware configuration, CPU and
clock speed, RAM and secondary storage devices, other peripherals used with PC: Factors
influencing PC performance: PC as a vital office.
Unit II:- Modern information Technology: Basic idea of Local Area Networks (LAN) and
Wide Area Network (WAN) Email: Internet technologies, access devices, concept of a world
wide web and internet browsing: Multimedia.
Unit III:- Introduction to Operating Systems: Software needs, operating systems,
application software, programming languages; DOS; Windows; graphics; Introduction to
mail merge.
Unit IV:- (A) Spread Sheets: Working with EXCEL formatting, function, chart features;
working with graphics in Excel: Using worksheets as database in accounting, marketing,
finance and personnel areas.
(B) Presentation with power-point: Power point basic, creating presentations the easy way;
working with Graphics in power point: Show time, sound effects and animation effects.
Unit V:- Introduction to Statistical packages: Usage of Statistical packages for analysis in
research Excel. SPSS, SYSTATS.
Reference Books:
1.
2.
3.
4.
5.
6.
7.
Semester III
Paper -304: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Internal Marks: 40
External Marks: 60
Objective: To equip the student with Concepts, tools. and techniques required to understand
and analysis securities and portfolios.
UNIT: II: - (A) Elements of investment:- Return and Risk; Elements systematic
Risk and unsystematic Risk-measurement of Return and Risk
UNIT: III: - (A) Fundamental Analysis:- Economic Analysis, Industry Analysis and
Company Analysis
(B) Technical Analysis: - Meaning and principal of technical Analysis; Dow theoryTrends, indicator, indices and moving Average applied in Technical Analysis.
UNIT: IV: - (A) Efficient Market Hypothesis: weak, semi strong and strong
market and its testing techniques.
(B) Portfolio Analysis: - Estimating Rate of Return and standard Deviation of portfolioEffect of Combing the securities- Markowitz Risk Return Optimisation - Single index
model or Market model portfolio total risk, portfolio market risk and unique risk
measurement of portfolio performance.
UNIT: V: - Capital Market Theory:- Capital market line - Security marketing Risk free
lending and borrowings Factor model Arbitrage pricing theory-Two factors and multi
factor: model Principal of Arbitrage, Arbitrage portfolios.
References Books:
1. Ambling, Fundamental of Investment Analysis, Prentice Hall, International Edition
2. Bhalla, Investment Analysis, S Chand & Co., Delhi
3. Donal, Fishen, and Donald Borden: Security Analysis and Portfolio Management, Prentice
Hall, New Delhi.
4. Febozzi, Frank J. Investment Management, Prentice Hall, International edition.
SEMESTER III
Paper Code: 305 CORPORATE TAX PLANNING AND MANAGEMENT
Internals Marks: 40
External Marks: 60
Reference Books:
1.Bhagawathi Prasad ; Law and Practice of Income Tax, Wiley Eastern, New Delhi.
2.Gaur and Narang : Income Tax, Law and Practice Kalyani Publishers, New Deihi.
3. Dinkar Pagare : Income Tax, Sultan Chand & Sons, New Delhi.
4. Vinod. K. Singhania : Direct Taxes, Planning and Mnagement Taxman Publishers,
New Delhi.
GROUP-B MARKETING
SEMESTER - III
SEMESTER - III
SEMESTER - III
UNIT: - I: - An Overview of Performance Management:Definition Objectives and Process of Performance Management- Development
in the field The Performance Contract Principles and Limitations Impact of Competency
Goal in the Performance Management System.
UNIT: - II: - Essential Features of Effective Performance Management System.
Key Results Areas (KRAs) in Performance Management- Top management
Commitment Component of Performance Management Recognizing excellence in
Performance Consistent reward System Organizational Global Linked. Performance
Management Deciding key Performance Indicators (KPIs) - Performance linked Increments
and Promotions Conditions for the successful outcomes from Performance Management
Assessment of the Organizational effectiveness in Performance Management Linking
rewards to Performance Management and Performance Counselling - Performance
Management strategy for creating High Performance Organization.
UNIT: - III: - Challenges in Nurturing Architecture of P.M
Organization specific PMS Reward based Performance- Management system and
its Significance Intervention and Drivers Refinement and Reinforcement of Reward
System- Career based Performance Management Team based Performance ManagementSignificance, theoretical foundations, culture based Performance Management Lessons of
culture Theories Internalization of Performance values Lessons of Leadership theories.
Competence based Performance Management significance Leadership based
Performance Management- Performance Management practices in Indian Organizations.
SEMESTER - III
SEMESTER - III
Unit-I:
Unit-II:
Unit-III:
Unit-IV:
Unit-V:
References
1. Raymond Noe, A. Employees Training and Development, Mc Graw Hill
Publication.2005
2. O Connor, Browner & Delaney, Training for Organizations, Thompson, 2003
3. Prior, John, Handbook of Training and Development, Jaico Publishing House,
Bombay.
SEMESTER - IV
AND
BUSINESS
ETHICS
IN
Subba Rao, P. Internatioanl Business. Text & Cases Himalaya Publishing House, Mumbai.
Justin Paul, International Business. Prentice- Hall of India Pvt, New Delhi.
Francis Cherunilam. International GBusiness Text & Cases. Third Edition, Prentice Hall of aindia apvt a
New Delhi.
Ricky W Griffin & Machael W putay. International business Addison Wesley Reading.
Rathor & Jani International Marketing, Himalaya Publishing, Mumbai.
John Fayer Weather, International Business Management , A conceptual Framework, Mc Graw Hil,
New York.
Aswathappa. K., International Business Text and Cases Himalaya Publishing House, Mumbai.
SEMESTER - IV
GROUP A - FINANCE
SEMESTER - IV
Unit: I:- Financial Services :An Overview Meaning and Concepts Scope and Feature Classification Growth and
Problems of financial services sector Distinctiveness of Financial Services Role of
Financial Services in Economic Development.
Unit: II: - Merchant Banking:Meaning Origin Function Services Problems Code of conduct SEBI guidelines
Credit Rating : Objectives Types Rating methodology Credit rating Agencies SEBI
guideline.
Unit: III: - Mutual Funds:Concept significance Classification merits and problems Performance
evaluation SEBI guideline. Factoring: meaning types functions. Factoring Vs.ForfeitingSecuritization.
Unit: IV: - : Venture Capital:Origin and concept feature scope significance- Venture capital institutions in India
SEBI guideline.
Unit: V: - : Lase Financing:Meaning Features types merits and demerits Lease or Buy decision Hire
Purchasing: Concepts Salient features Leasing Vs. Hire Purchasing Tax aspects of Hire
Purchasing (Problems & case)
Reference Books:
1. M.Y. KHAN: Financial Services, TATA Mc. Graw Hill Publishers, New Delhi.
2. Vasant Desai:Financial Marketing and Financial Services, Himalaya Publishing House, Mumbai.
3. Gordon & Natarajan : Financial Marketing and Financial Services, Himalaya Publishing House, Mumbai.
4. Tripaty Nalini Prava : Financial Services, Prentice Hall of India, New Delhi.
5. Gumsvvamy. S: Financial Services, TATA Mc. Graw Hill Publishers, New Delhi.
6. V.Avadhani : Financial Services,in India Himalaya Publishing House, Mumbai 2009
7. Shashi K.Gupta & Nisha Aggarwal : : Financial Services Kalayani Publishers, New Delhi.
8. Sasidharan K& Alex K. Mathews : : Financial Services and System TATA Mc. Graw Hill Publishers, New
Delhi
SEMESTER - IV
Unit: - II: - Capital Structure Planning:Estimating Financial Requirements Understand Debt Debt Securitization
Syndicatisation- Debt Policy Pecking Theory Hypothesis EBIT-EPS Analysis Indifference
point- Levered Beta- Un-levered Beta (Simple Problems)
Unit: - III: - Corporate Acquisitions:Types of Acquisitions- Mergers- Reasons Merits and Demerits- Exchange Ratio
Dilution and Accretion of Earnings- Evaluation of Mergers and Takeovers - Consolidated
Balance Sheet (Simple Problems)
Unit: - IV: - Corporate Valuation:Approaches Estimating Equity free cash Flows- Valuation based on EFCF
DCF- (Simple Problems) Value based Management Economic Value Added Approach.
OBJECTIVE: to make student efficient in the area of derivatives, giving them the knowledge of basics
in Derivates. Future Markets, Options and Swaps etc.
GROUP B MARKETING
SEMESTER - IV
Paper-403: RETAIL MANAGEMENT
Internals Marks: 40
External Marks: 60
Objective: The objective of this paper is to enable the students to have a deeper insight and
motivate them towards retail sector.
UNIT I - Introduction: Evolution of Retailing Meaning, Definition and Functions of
Retailing Nature and Scope of Retailing Business - Types of Retailing Retailing ProcessFactors Affecting Retailing - Retail Management Strategy - Strategic Retail Planning Process
Functioning Retailing Emerging Trends in Indian Retailing.
Unit II Sources of Funds: Policy of Retailing Source of Funds for Retailing Business
Working of Retailing Business.
UNIT III - Merchandise Management: Merchandise Planning - Sources of MerchandiseAllocation of Merchandise - Retail Pricing Strategies - Promoting Merchandise Implementing Advertising Plan.
UNIT IV - Store Management: Objectives of Good Store Design - Store Layout - HRM in
Retail Organizations - Designing Organization Structure for Retail Firm.
UNIT V- CRM in Retail Management: Need of Retail Management - Prompt Delivery Customer Satisfaction after Sales Services - Factors Affecting Retailing in India - Retailing
Opportunities in India.
Reference Books:
1. Sujatha Nair, Retail Management, Himalaya Publishing House, New Delhi.
2. Swapna Pradhan, Retail Management, Tata McGraw Hill.
3. Gilberto, Retail Marketing Management, Pearson Education.
4. Bajaj, Retail Management, Oxford University Press.
SEMESTER - IV
SEMESTER - IV
Cultural
UNIT: - III: - Global Market Selection and Entry Strategies:Assessing Global Market Opportunities Country Attractiveness
Understanding Local Customers Multinational market Regions Global Segmentation and
Positioning Global Mature Markets Growth Markets Emerging Markets.
UNIT: - IV: - Global Marketing Strategies:Global Products and services- Standardization Vs Localization Global Product
Lines Global brand Management Global Pricing Financial Issues Transfer Pricing
Counter Trade Global Pricing Policies.
UNIT :-V:- Global Promotion Strategies :Promotion sa Competitive Advantages Pros and Cons of Global Advertising
Global Advertising Decisions Global sales Promotions Direct Marketing - Global
Personal selling - Global Distribution Rationalizing Local Channel - Global Logistics Global Channel Design.
Reference Books:
1. Johnny K.Johansson - Global Marketing Foreign Entry , Local Marketing and Global
Management - TATA Mc. Graw Hill Pvt, New Delhi. 2008.
2. Kate Gillespie, Jean Pierre Jeannet, H David Hennessey- International Marketing Cengage Learning New
Delihi
3. Philip R. Cateora & John N Hess-International Marketing, Richard D. Irwin Inc. Home,
Illinois.
4. R.K.Vasudeva - International Marketing, - Excel Books- New Delhi 2006
5. Sak onkvist, johen J shaw- International Marketing, - Analysis and Strategy PHI Learning
pvt. New Delhi 2009
6. Michael R Czinkota, Marketing- - International Marketing Cengage Learning India pvt. New
Delhi 2008.
7. Masaaki Kotabhe, Antony peloso, Gary Gregory, Gary Noble, Wayne Macarthur- Cathy Neal,
Andreas Riege, Kristin Nelsen- International Marketing- An Ssia Pacific focus Wiley India
pvt. New Delhi 2008.
8. Francies Cherunilam - International Marketing & Export Management, Pearson Education.
SEMESTER IV
UNIT-I Human Resource Strategy - Importance - Human Resources Manager and Strategic
Planning.- Human Resources contribution to strategy - Strategy driven role behaviours and
practices
UNIT-II Strategy Implementation: Work - force utilization and Employment practices Efficient utilization of Human resources - Dealing with employee surpluses and shortages Selection of employees.
UNIT-III Strategy Implementation: Reward and Development Systems Strategically oriented
performance measurement systems - Oriented performance measurement systems Strategically oriented compensation system.
UNIT-IV Strategic Human Resource Development and its linkages with strategic Business
Planning (SBP) - Organising and structuring of Human Resource Development in an
organization Building core competencies through Human Resource Development Competency mapping approaches
.UNIT-V Human Resource Evaluation - Overview of evaluation - Approaches to evaluation,
Evaluation Strategic contributions of Traditional Areas - Evaluating Strategic Contribution of
Emerging Areas.
Reference Books:
1. Charles R. Greer: Strategic Human Resource Management - A General Manager
Approach - Pearson Education, Asia
2. Qudrisyed Mazhek: Management of HRD, IPE, 1996
3. Fombrum Charles & Tichy: Strategic Human Resource management - John Wiley Sons,
1984
4. Rao. T. V.: The Human Resource Development Missionary Oxford & IBH Publications
Co., Pvt.,Ltd.
SEMESTER - IV
UNIT :-V:- Contemporary Issues in Industrial Relations:ILO-Objective and Impact Difficulties in adoption of ILO conventions and
recommendations Problems of ratifications. Economic reforms and Restructuring,
Adjustment process and VRS schemes in public sector Management of sexual Harassment
Management of contract labour BPO/KPO (call centers) and their employee related
matters Recommendations of the Second National Commission on labour (2002) Impact
of technologicial Change on IR.
Reference Books:
1. Mamoria. C.B. Mamoria s., S.V.Gankar Dynamics of Industrial Relations Himalaya
Publishing house
2. P.R.N. Sinha Indu Bala sinha Seema Priyadarshini shekar - Industrial Relations, Trade
Unions and Labour Legislation Pearson Education.
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