INDUS INTERNATIONAL

UNIVERSITY
ASSIGNMENT NO. 1
Student Name: Atul Arya
Student Roll No : 13/NR/UT/ME005
Course: PBA201
Semester
: 1st, 3rd, 7th
Subject: Principles of Management/Fundamentals of Management
Faculty: Dr. Manisha Singh
Issue Date: 17Sep, 2016
Return Date
: 23 Sep 2016
Assignment Weight age: 10 Marks (included 5 marks for presentation and viva)
PURPOSE:The purpose is to make students aware of the Fundamentals of Management
ASSIGNMENT OBJECTIVE/ OBJECTIVES
Objective is to make student learn about companies mission and vision along with their strength and
weakness.
Assignment Question:
Task 1:

Prepare a Company Profile, and do the SWOT ANALYSIS of the company.ss

The maximum length of Task should be six (6) pages 1.5 spaced, with 1 inch margins and 12 point Time
new roman font.
ASSESSMENT GUIDANCE:Individual or in group?
To obtain 40%:To obtain 50%:To obtain above 60%:COMMENTS:Criterion (Grade):
Presentation:
Interpretation:
Innovation:
Adequate reference to sources:
Relevance of Content:

Individual
Presentation
Presentation + Interpretation
Presentation + Interpretation + Innovation.

Excellent
Excellent
Excellent
Excellent
Yes
Well Focused

Marks/Grades Obtained:-____________________

Good
Good
Good
Good
Relevant

Satisfactory
Satisfactory
Satisfactory
Satisfactory
Irrelevant

Poor
Poor
Poor
Poor
No

Faculty Signature

Date:-______________

Company

Larsen & Toubro

Category

Construction Services

Tagline/ Slogan

Its all about Imagineering

Logo:

Head Quarter

Larsen & Toubro Limited

L&T House, Ballard Estate
P. O. Box: 278,
Mumbai 400 001
India
Toll Free (India): 1800 2094545
Available from: 8 am to 8 pm IST
International : +91 22 6177 4200
Available from: 2.30 am to 2.30 pm GMT
Email: infodesk@larsentoubro.com

Group Executive Chairman

A. M. Naik

Mission:
L&T will be responsible to customers needs, delivery optimal solutions and value added service. L&T
shall provide products based on efficient and environment friendly technology consistently surpassing
customer expectation on quality and on time delivery.
Vision:
L&T shall be professionallymanaged Indian multinational, committed to total customer satisfaction and
enhancing shareholder value.
L&T- ites shall be an innovative, entrepreneurial and empowered team constantly creating value and
attaining global benchmarks.
L&T shall foster a culture of caring, trust and continues learning while meeting expectations of employees,
stakeholders and society.

Corporate social Responsibility policy:

L&T foster a culture of caring, trust and continuous learning while meeting expectations of employees,
stakeholders and society at large. As a responsible corporate citizen, the company contributes towards
inclusive growth by empowering communities and accelerating development.
We shall leverage our inherent strengths and capabilities to build Indias social infrastructure.
Towards this, we shall:

Implement sustainable CSR programmers towards Building India`s Social infrastructure.

Partner with communities, NGO and Institutions to create positive impact in areas of water &
sanitation, education, health and skill development
Harness innovation and technology driven solutions to address social needs.
Strengthen systems and processes to achieve measurable results.

Our aim and effort is to contribute to a better quality of life, mitigate social inequities, and help individuals
in identified communities to achieve their true potential.

Overview:
Larsen & Toubro is a major technology, engineering, construction, manufacturing and financial services
conglomerate, with global operations. L&T addresses critical needs in key sectors - Hydrocarbon,
Infrastructure, Power, Process Industries and Defence - for customers in over 30 countries around the
world.
L&T is engaged in core, high impact sectors of the economy and our integrated capabilities span the entire
spectrum of design to deliver. With over 7 decades of a strong, customer focused approach and a
continuous quest for world-class quality, we have unmatched expertise across Technology, Engineering,
Construction, Infrastructure Projects and Manufacturing, and maintain a leadership in all our major lines of
business.

Every aspect of L&T's businesses is characterised by professionalism and high standards of corporate
governance. Sustainability is embedded into our long-term strategy for growth.
The Companys manufacturing footprint extends across eight countries in addition to India. L&T has
several international offices and a supply chain that extends around the globe.
History:
Prior to Indian independence, a company was founded in 1938 Bombay by two Danish engineers, Henning
Holck-Larsen and Sren Kristian Toubro. The company began as a representative of Danish manufacturers
of dairy equipment. However, with the start of the Second World War in 1939 and the resulting restriction
on imports, the partners started a small workshop to undertake jobs and provide service facilities.
Germany's invasion of Denmark in 1940 stopped supplies of Danish products. The war-time need to repair
and refit ships offered L&T an opportunity, and led to the formation of a new company, Hilda Ltd, to
handle these operations. L&T also started to repair and fabricate ships signalling the expansion of the
company.
By 1945, the company represented British manufacturers of equipment used to manufacture products such
as hydrogenated oils, biscuits, soaps and glass.
In 1945, the company signed an agreement with Caterpillar Tractor Company, USA, for marketing earth
moving equipment. At the end of the war, large numbers of war-surplus Caterpillar equipment were
available at attractive prices, but the finances required were beyond the capacity of the partners. This
prompted them to raise additional equity capital, and on 7 February 1946, Larsen & Toubro Private Limited
was incorporated.
After independence, offices were set up in Kolkata , Chennai and New Delhi. In 1948, 55 acres of
undeveloped marsh and jungle was acquired in Poway, Mumbai. A previously uninhabitable swamp
subsequently became the site of its main manufacturing hub .
In December 1950, L&T became a public company with a paid-up capital of 20 lakhs. The sales turnover
in that year was 1.09 crore. In 1956, a major part of the company's Mumbai office moved to ICI House in
Ballard Estate, Mumbai; which would later be purchased by the company and renamed as L&T House, its
present corporate office
During the 1960s ventures included UTMAL (set up in 1960), Audco India Limited (1961), Eutectic
Welding Alloys (1962) and TENGL (1963)

Highlights:

Airports in India and the Middle East

Metro rail systems for Riyadh, Qatar and major Indian cities
Large infrastructure projects, including bridges and highways in Jordan, Malaysia, etc.
Technological contribution to key missions: Indias rst nuclear-powered submarine and maiden
missions to the moon and Mars
Hydrocarbon projects in the Middle East, Africa, S.E.Asia and India
The worlds longest heated and insulated oil pipeline
The worlds largest coal gasier, exported to China
The worlds biggest ethylene oxide reactor for a petrochemical complex in the Middle East
Currently building the worlds largest high-vacuum pressure chamber, the cryostat, for ITER
Critical contribution to Indias aerospace sector
Continuing support to smart cities in India
Shipyards on the west and east coast of India
One of Asias largest nuclear-grade forging facilities
A wide range of switchgear

Strengths:
1. Market leadership providing competitive edge - The Company can leverage its strong brand name and
market leadership position to gain competitive advantage and also expand into international markets
2. Strong technical expertise reinforce leadership position - L&T has set up an engineering and project
management centre in Abu Dhabi to undertake oil and gas related projects as well as engineering and
consultancy services
3. Diversified revenues providing resilience - In FY2011, the companys revenues were distributed among
business divisions as follows: engineering and construction, electrical and electronics, machinery and
industrial products, financial services, developmental projects and others. This enables L&T to alleviate its
business risk as fluctuations in a single offering have lesser impact on diversified offerings and provide
resilience to its revenues
4. Over 45,000 employees form a part of its workforce
5. It has offerings like Construction, Heavy equipment, Electrical equipment, Power, Shipbuilding,
Financial services and IT Services
Weaknesses:
1. Dependence on domestic operations for revenue generation - In FY2011, the company's domestic (India)
operations contributed more than 80% of the total revenues.
2. Increasing debt impacting financial flexibility - L&Ts interest and brokerage expenditure over the
period increased
Opportunities:

1. Strategic joint ventures strengthening business - L&T has formed a strategic partnership with Cyan
Holdings plc. A UK-based integrated system design company. L&T and Cascadian entered into a
partnership in February 2011, to become an electronics house for defence and security
2. Strong project pipeline ensures revenue growth
3. Growing Indian construction & engineering industry - In 2015, the Indian construction & engineering
industry is forecast to grow
Threats:
1. Rise in cost of construction may affect margins - The rise in crude prices, will increase the cost of
transportation.
2. Challenges in land acquisition likely to affect business - in 2011, Indian government introduced The
Land Acquisition, Rehabilitation and Resettlement Bill, 2011. As per the bill, compensation for the owners
of the acquired land shall be four times the market value in rural areas and twice in urban areas
3. Intense competition may reduce profitability few competitors have substantially greater resources and
superior capabilities than L&T
Competition:
1. ABB Ltd
2. Bechtel
3. Hindalco
4. Sundaram Fasteners
5. Gammon India
6. Lanco Infratech
Reference
http://www.slideshare.net/Anugav/larsen-and-toubro
https://en.wikipedia.org/wiki/Larsen_%26_Toubro
http://www.larsentoubro.com/