A Study Report On

WORK MOTIVATION

Guided By:
Prof. D.I. Cabral

Presented By:
Vinay Deshmukh
MMS-I
Roll No: 914

SYDENHAM INSTITUTE OF MANAGEMENT

STUDIES, RESEARCH AND ENTREPRENEURSHIP
EDUCATION

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 Acknowledgement

I would like to take this opportunity to express my sincere and heartfelt thanks to Prof.
D.I. Cabral for his timely guidance and inspiration without which this project would not have
been possible.
I would like to thank the H.R Department of Accenture (India) Pvt. Ltd. for giving me
permission for this project.
I would also like to thank all the employees of Accenture who have participated in this
survey and for filling the questionnaire patiently and honestly.
In addition, I would like to thank my friends Ms. Preeti Surajiwale (Senior Software
Engineer) and Mr. Nikhil Kothari (Software Engineer) for their continuous help and support
for this project.

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 Table of Contents

Acknowledgement
..........................................................................................................................................................2

Table of Contents.............................................................................................................................3

Synopsis...........................................................................................................................................4

Hypothesis and Objective................................................................................................................5

Methodology....................................................................................................................................6

Company Profile..............................................................................................................................7

Data Collection and Analysis...........................................................................................................8

Major Findings...............................................................................................................................15

Conclusion.....................................................................................................................................16

Recommendations..........................................................................................................................17

Annexure........................................................................................................................................18

Questionnaire.................................................................................................................................19

Bibliography..................................................................................................................................20

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 Synopsis

The concept of motivation occupies a central place in the discipline of organizational behavior.
Motivation represents a relationship between need, drive and goal.

This report is based on the study of “Work Motivation” made at Accenture (India) Pvt. Ltd. The
study was made with a view to illicit the views of employees regarding the parameter of the
study.

The report aims to determine the various factors that affect employee motivation. This was
achieved through a survey which was filled by employees from various levels in an organization.
The response was then analyzed and a conclusion was drawn on the various motivating factors.
The report also consists of recommendations which could help build employee satisfaction and
an environment conducive to employee growth and productivity.

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 Hypothesis and Objective

Software industry has one of the highest attrition rates amongst all industries. One of the main
reasons for attrition is the large number of IT firms that have mushroomed across the country.
These IT firms recruit in bulk and give a lot of perquisites (salary raise, benefits etc) to potential
employees. At the same time many firms give an onsite opportunity which is very beneficial. So
any employee who wishes to switch jobs has galore opportunities in front of him. As a result
employee retention is a big challenge for the IT industry.

This study is made to get an insight into the various motivating factors that an employee looks
for in a company.

This project seeks to highlight the following:

1) Various factors that motivate employees

2) Work environment conducive for working

3) Importance of job profile and job content for an employee

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 Methodology

The following methodology was adopted

1) A survey was conducted at Accenture (India) Pvt. Ltd. The survey consisted of a
questionnaire which had to be filled by the employees.

2) People with varying experience were selected for the survey. It consisted of six software
engineers who had an average experience of 3 years and three senior members (Senior
Software Engineer, Analyst, and Team Lead).

3) The reason that people with varying experience were selected was so that we understand
the process of job satisfaction at different levels.

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 Company Profile

Accenture (NYSE: ACN)is a leading global provider of Information Technology services,

specializing in the design and deployment of leading-edge solutions serving more than 1000
customers worldwide, including a number of Fortune 500 and Global 500 companies.
It is a provider of global technology and business services designed to help clients improve
competitiveness and efficiency. Accenture provides the software product development,
enterprise application and business services, and software distribution capabilities your business
needs to get ahead.
The Accenture portfolio of services and solutions includes outsourcing and offshore, systems
integration and application development, software and consulting, and quality assurance and
training. Combining unparalleled experience, comprehensive capabilities across all industries
and business functions, and extensive research on the world's most successful companies,
Accenture collaborates with clients to help them become high-performance businesses and
governments.
With deep industry and business process expertise, broad global resources and a proven track
record, Accenture can mobilize the right people, skills and technologies to help clients improve
their performance. With more than 150,000 people in 48 countries, the company generated net
revenues of US $19.95 billion for the fiscal year ended August 31, 2009. Its home page is
www.accenture.com.

Vision:
To become a leading global IT solutions provider with emphasis on quality, professionalism,
reliability and technological innovation.

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 Data Collection and Analysis

1) You prefer a job profile demanding responsibilities and constantly providing new
challenges.

Analysis: Everyone wants a very challenging job profile

2) You prefer to work in a very competitive environment.

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 Analysis: Most of the employees (62%) prefer to work in a competitive environment

3) The fear of failing in the assigned task reduces your motivation to work.

Analysis: Many of the employees get de-motivated with the fear of failing in the task
assigned to them.

4) You wish to have a degree of power over other people in your job.

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 Analysis: Most of the employees (62%) wish to have a degree of power in their job,
while for the rest absence of power does not necessarily de-motivate them

5) Acknowledgment by bosses and colleagues of your efforts, skills and competencies is

an important motivating factor for you.

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 Analysis: Acknowledgement by bosses is a very motivating factor for the employees.
The employees feel important when they are appreciated for their work.

6) You are looking for varied, stimulating and creative job objectives and work
activities

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Analysis: Most of the employees look for stimulating and creative job objectives which test their
competencies.

7) Accommodating bosses, stretched hours and working conditions increase your

motivation to work.

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8) Having competing priorities, tight deadlines and managing setbacks and stress does
not affect your motivation to work.

9) You find it easier to work on your own rather than delegating it among your team
members.

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 10) Taking up a leadership role highly motivates you

Analysis: Majority of the employees is motivated of their allotted a leadership role which
involves goal setting and work allocation

11) Your motivation is increased when your earnings are related to job performance

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12) Your motivation levels are not influenced by the presence or absence of job security

Major Findings

1) One of the major motivating factors for an employee was to have a job profile that had
responsibilities and was challenging. They also looked for job objectives that were
creative and interesting.
2) The second most important motivating factor was the work environment. Employees felt
highly motivated if they had accommodating bosses who constantly acknowledged them
for their efforts, skills and competencies. They preferred to have a friendly work
environment rather than a competitive one.
3) The third motivating factor was remuneration. The employees’ motivation increased
when their earnings were related to job performance.

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 4) Many of the employees’ esp. software engineers thought failure at task as a de-motivating
factor.

Conclusion

The survey helped me to derive the following conclusions

1) A survey is a very effective tool to gather information from the employees on various
aspects

2) The survey undertaken gave a fair idea about various factors that affect employee
motivation

3) Motivation plays a very important role in employee satisfaction and retention. Factors
like ‘Work recognition’, ’Challenging job content’, ‘Job responsibility’, ’Leadership

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 roles’ highly affects employee motivation. Presence of such factors surely results in
employee satisfaction.

4) Absence of factors like ‘Job Content’, ’Working conditions’, ‘Company Policy and
Administration’, ’Impersonal Relations’ results in employee dissatisfaction. However,
presence of such factors doesn’t necessarily bring employee satisfaction.

5) The findings of the survey conform to Herzberg’s Two-Factor Theory

Recommendations

1) Improve the variety of work given to employees to avoid them from getting saturated
with their work. Assign tasks that are very challenging and thought provoking. Job
rotation can be one way of doing so.

2) Give due recognition to deserving employees. Constantly acknowledge them of their

activities by giving them incentives. Monetary incentives and quarterly awards can be
extremely beneficial in raising the morale of the employees’

3) Improve pay packages by having a larger variable component in the salary which will
help in motivating employees to perform better.

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4) Improve supervision/feedback mechanisms by providing immediate feedback to
employees. Feedback should be a continuous affair and should not be left for annual
appraisal reviews.

Annexure

• Contains sample questionnaire

• Contains filled in questionnaires of employees of Accenture (India) Pvt. Ltd.

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 Questionnaire

Question Always Frequently Sometimes

You prefer a job profile demanding responsibilities and
constantly providing new challenges.
You prefer to work in a very competitive environment.
The fear of failing in the assigned task reduces your
motivation to work.
You wish to have a degree of power over other people in
your job.
Acknowledgment by bosses and colleagues of your efforts,
skills and competencies is an important motivating factor

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for you.
You are looking for varied, stimulating and creative job
objectives and work activities
Accommodating bosses, stretched hours and working
conditions increase your motivation to work.
Having competing priorities, tight deadlines and managing
setbacks and stress does not affect your motivation to
work.
You find it easier to work on your own rather than
delegating it among your team members.
Taking up a leadership role highly motivates you
Your motivation is increased when your earnings are
related to job performance
Your motivation levels are not influenced by the presence
or absence of job security

Bibliography

1) Organizational Behavior by Fred Luthans.

2) One Minute Manager – by Kenneth Blanchard & Spenser Johnson
3) www.wikipedia.org

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