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The web has been a vital tool in the 21st century (Halavais, 2013). The Internet has enabled search
of information accessible. Yahoo and Google as one of the search engines are crucial in daily
activities. A search engine as software for web search is a system designed to find information on
the internet.
Google Search is owned by Google Inc and is the most used search engine the world and over.
Google Search has a provision of 22 alternative unique features beyond the word-search capability.
These are home listings, synonyms, weather forecasts, stock quotes, time zones maps, earthquake
data, movie showtimes, airports and sports scores.
Yahoo is from the following acronym Yet another Hierarchical Officious Oracle, with
hierarchical describing the subcategorical arrangement of Yahoo!. Oracle on the other side
meant the source of truth and wisdom, while officious meaning normalcy. Yahoo! The portal
gives users access to other Yahoo! Services such as Yahoo!: Mail, Maps, Finance, Groups, and
Messenger (Das & Biswas, 2015).

This test shall be done using Google on Firefox version 46.0.1. and Yahoo!. Both have been built
on 64-bit windows 8.1 pro. The search engines shall be evaluated based on the ease of use for each
task to be accomplished. The main elements shall be

Search

Mail

News

Finance

The evaluation shall be done using a five-point Likert scale for the following statement about the
above methodology.
The task was easy to accomplish.
The work could be completed quickly and without hassle.
The response corresponded with the following statements:
1. Strongly Disagree
2. Disagree
3. Neither agree nor disagree
4. Agree
5. Strongly agree

The results are presented in tables and shall appear in the presentations below.
Search

Google and Yahoo as search engines are answer machines. Search engines are fundamental to
finding accurate information on the internet. Thus, without the search engines, the information on
the web be cannot be retrieved without the knowledge of URL.

Scores

The

task

was

accomplish

easy

to The work could be completed


quickly and without hassle

Google

Yahoo

A visit of the google and yahoo search engines reveals the following:

Both search engines have guidelines on how to search proficiently (Malik, 2014). An essential
guideline is the use of specific words that are unique in the description of words searched (BarIlan and Levene, 2011). If keywords are ambiguous, then the larger portion of the feedback
documents shall be irrelevant. If the keywords are more general or vague words, a large number
of irrelevant feedback documents will be retrieved.

In both cases, all the engines search provide broad categories for the results, with each category
being precise to the search required (Dudek et al. 2007). In particular, when keywords are typed,
Yahoo suggest full words, a characteristic similar to Google. In all the cases, the suggestion of
complete keywords is provided for the users. Yahoo and Google have similar patterns with the
title on the first line and brief description of a web page in the subsequent lines with their respective
URL. This provision gives users the ability to peruse and scan information they need (Cutrell et
al. 2007). Further, both search gives the relevant results with other results in order of irrelevance.
Therefore, both search engines are efficient.

However, there exist differences between Yahoo and Google as search engines, for example,
Google only gives the search interface. Yahoo search engine is extra colorful and eye-catching
than as compared to Google search engine. Besides being more colorful, Yahoo search engines
has a provision for other features. Google also recover useful results quicker and more detailed
than Yahoo.

Mail
Scores

The

task

was

accomplish

easy

to The work could be completed


quickly and without hassle

Google

Yahoo

Yahoo mail and Google mail (Gmail) both differs from the welcome page (Lu et al. 2011). Yahoo
mail page has many other sites such as news, sports, finance, while Gmail goes straight into the
inbox (Lewin, 2012). Regarding protection of the PC, Google filters more than Yahoo. Hence,
Yahoo tends to allow more spam in the inbox than in Google mail.

In both cases, some services are free while others are not free. A good example is forwarding of
emails. In Yahoo mail, forwarding is easier and at a fee while Gmail is also simpler and free (Chen
et al. 2011). Other services such as POP, which is a protocol that lets one use another email client
to retrieve and send emails. The traditional customers who permit this is Outlook and Thunderbird.
These features are free in Gmail, but one has to subscribe or upgrade Yahoo mail to get them.
Gmail also offers to chat option, making it appropriate for youths, while Yahoo Mail (Ymail) lacks
that option.
Gmail has short session span making it more secure than Ymail. The senders actual email address
option allows to secures his account more than in Ymail, where this option does not exist (Bilal,
2012). Gmail is arranged as an instant messenger so that every time one sends an email; it is added
to a conversation to primary mail. This feature aids in locating the mail quickly. On the other
hand, Yahoo mail treats every conversation unique.

News
Scores

The

task

was

accomplish

easy

to The work could be completed


quickly and without hassle

Google

Yahoo

Google News are translated into many languages hence having many readers thereby reaching
many people on the globe (Watanabe, 2013). Google news have application in Androids enabling
Android users to get news from current events anytime they want. Both platforms offer simplicity

in searching the news with lots of categories (Chung et al. 2012). This offers diversity, a feature
which is crucial in the 21st century. In both of them, a one can also save news of their interest.
Google News has a provision of in-depth objectives besides general views facilitating its users
(Thurman, 2011). Yahoo News gives exceptional significance to its readers. Users can contribute
by allowing space for comments. The comments can be enabled and disabled.

Finance

Scores

The

task

was

accomplish

easy

to The work could be completed


quickly and without hassle

Google

Yahoo

The Internet has revolutionized many industries in the 21st century, with the financial services
being the most adversely affected (Up, 2012). Among the most benefited group are investors who
are now able to analyze markets on their own, which has helped to disintermediate them from
brokers and professional money managers.

Both Yahoo and Google Finance operate comprehensive financial websites that have provision for
general business news, financial market news, and stock quotes (Boritz and No, 2013 & Drake et
al. 2012). Yahoo! on the other side, bills its finance portal as its industry-leading business and
financial news product and the service has grown from its desktop origins to exploit the mobile
Internet and apps. Both sites have been ranked among the top 15 most popular personal.

Both sites are famous, but Yahoo! Finance is practically twice as popular as Google Finance
(Bocquet, 2011). Modern assessments put Yahoo! Finance at a predictable 70 million distinctive
visitors each month while Google Finance is well behind at 40 million. This ranking places Yahoo!
Finance in extreme position while Google Finance is number four behind MSN Money.

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Examining both websites, Yahoo! Finance has a superior feel, look, and much additional content
(Preis et al. 2013). Considering each firms 10-K filing, Yahoo! offers much more time and
explanation to its Finance assistances (Xu and Hamori, 2012). Yahoo! Finance has a particular
mission to aid users to make cognizant investment resolutions regarding investments and financial
arcades. It provides financial data, market facts and a broad collection of applications to assist
users to obtain comprehensive and modern market information (Chan et al. 2013). In stark
distinction, Google only references Google Finance once by name and refers to it as a Googleowned site that supports in driving advertising income.

Google Finance does have faithful devotees. However, some market contestants appreciate that it
accentuates stock charting proficiencies, which is not a mtier of Yahoo! Finance (Brealey et al.
2012). Apparently, Google offers complete real-time stock market quotes, though Yahoo! does
provide some real-time know-hows. Though some blogs have condemned Google for inaccurate
market statistics, nevertheless Yahoo! has had its fair share of supposedly data errors, although
none is seen as major and the vast mainstream information appears to be accurate and timely.

The total score for the above evaluations can also be presented in the table below
Scores

The

task

was

accomplish

easy

to The work could be completed


quickly and without hassle

Google

16

15

Yahoo

19

19

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Googles interface appears to be easier to traverse than Yahoos. Yahoos interface involves more
clicking and can take more time to accomplish account related tasks. For example, in Yahoo,
advertisers cannot set distinctive bids for many ad groups on one screen. Advertisers need to go to
every ad group to make bid changes.

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Bar-Ilan, J., & Levene, M. (2011). A method to assess search engine results. Online Information
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American Society for Information Science and Technology, 63(9), 1879-1896.
Bocquet, G. (2011). Who Owns the US?. Yahoo Finance.
Boritz, J. E., & No, W. G. (2013). The quality of interactive data: XBRL versus Compustat, Yahoo
Finance, and Google Finance. Yahoo Finance, and Google Finance (April 18, 2013).
Brealey, R. A., Myers, S. C., Allen, F., & Mohanty, P. (2012). Principles of corporate finance.
Tata McGraw-Hill Education.
Chan, K. C., Chang, C. H., & Chang, Y. (2013). Ranking of finance journals: Some Google
Scholar citation perspectives. Journal of Empirical Finance, 21, 241-250.
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Cutrell, E., & Guan, Z. (2007, April). What are you looking for?: an eye-tracking study of
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Das, S., & Biswas, S. (2015). Library Knowledge Portal: an advanced User Interface for
Disseminating Services.
Dudek, D., Mastora, A., & Landoni, M. (2007). Is Google the answer? A study into usability of
search engines. Library Review, 56(3), 224-233.
Drake, M. S., Roulstone, D. T., & Thornock, J. R. (2012). Investor information demand: Evidence
from Google searches around earnings announcements. Journal of Accounting Research,
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Lewin, T. (2012). Instruction for masses knocks down campus walls. The New York Times, 4.
Lu, Y., Yang, S., Chau, P. Y., & Cao, Y. (2011). Dynamics between the trust transfer process and
intention to use mobile payment services: A cross-environment perspective. Information
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Malik, S. (2014). A Comparative Study of two major Search Engines: Google and Yahoo.

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Preis, T., Moat, H. S., & Stanley, H. E. (2013). Quantifying trading behavior in financial markets
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Thurman, N. (2011). Making The Daily Me: Technology, economics and habit in the mainstream
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Xu, H., & Hamori, S. (2012). Dynamic linkages of stock prices between the BRICs and the United
States: Effects of the 200809 financial crisis. Journal of Asian Economics, 23(4), 344352.

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