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SEMIOTIC TRIANGLE
Ogden and Richards
(The Meaning of the Meaning,1923).
Picture 2
Semiotic Triangle1
Picture 2 demonstrates abstract relationships between the tops of the triangle (i.e.
designation, denotation, and signification).
The linguistic sign is not represented in isolation; it enters into relations with the referent
(extralinguistic objec), with other linguistic signs, and with the users of signs. Based on such
an approach it is possible to distinguish the following relationships within a complex semiotic
model (acc. to Ondru Sabol, 1981 and tekauer, 1993):
1) the relationship of designation between the referent and the concept,
2) the relationship of denotation between the sign form (designator) and the referent,
3) the relationship of signification between the sign form and the concept,
4) the relationship between language users and the sign form pragmatics
(connotations stylistic, expressive, geographic),
5) the relationship between the sign form and other sign forms:
a) paradigmatic relations and b) syntagmatic relations.
noun
human
animal
who has never married young knight serving under the standard of another knight
SEMANTIC FIELDS
red blue yellow green purple,
relations in the colour spectrum, which in turn can be compared with the colour words
of other languages
no precise equivalent of blue in Russian, which has two terms, goluboy and siniy,
usually translated as light blue and dark blue, in Russian treated as distinct
colours and not shades of one colour
semantic field = a group, pattern, or framework of related words and word
elements that covers or refers to an aspect of the world, such as colour words,
culinary words, military ranks, and the usage of sport.