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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
In June 2016 the new corporate identity of the OneLife global community
of members was announced.
To become the everyday essential brand for all our members and
shareholders, OneLife must continue to build a successful and enduring
company by applying the right tools and resources.
To achieve this, all OneLife members must present the OneLife brand
and communication in a consistent, unified way that will resonate across
the network and will have the strength and impact to capture peoples
imagination across geographic regions and diverse cultures.
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
OneLife Network
OneLife provides the virtual tools and services for anyone, anywhere
in the world to participate in mining the OneCoin cryptocurrency. Plus,
by creating his/her own OneLife team, members get to participate
in opening new cross-border financial markets and help stimulate
economic growth collaboratively.
OneLife members join the financial revolution through the worlds
only independent & centralized cryptocurrency-based system with
worldwide acceptance. Together, OneLife members are building a
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Brand Values
PROFESSIONAL APPROACH
GIVE BACK
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Brand Tagline
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
tone of voice.
We always spell the corporate brand name
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
PRIMARY COLOURS
Use primary colours to enhance design in both obvious
and subliminal ways - to capture the attention and help
create a positive experience for the viewer.
Together
for More
NEUTRAL COLOURS
Neutral colours are effective for websites, backgrounds
or for the font itself.
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ACCENT COLOURS
Accent colours may
be applied to ensure
readability or to provoke
a strong emotional
response.
PHOTOGRAPHY
Photography may be used to
add a sense of achievement
and leadership, reinforce the
sense of togetherness and/or
present the global reach of
the network.
TYPOGRAPHY
All Communication
materials are prepared in
the Railway or Arial fonts
to maintain one voice.
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
Core Elements
LOGO: MASTER BRAND IDENTITY
HORIZONTAL LOCK UP ROUNDEL WORDMARK
Roundel
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Wordmark
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
LOGO: MASTER BRAND IDENTITY
HORIZONTAL LOCK UP
The clear space around our master brand
identity ensures legibility and clear visibility.
It is a calculated area around the identity
which must remain clear of elements such as
type and graphic elements at all times.
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
LOGO: MASTER BRAND IDENTITY
MINIMUM SIZE
To maintain the integrity, legibility and impact
of our master brand identity, it must never be
produced in sizes smaller than those shown on
this page.
6.5 mm
14
30 mm
25 mm
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
SECONDARY BRAND IDENTITY
STACKED LOCK UP
Our secondary brand identity is made up of
two key elements - roundel and wordmark and is in a stacked format.
Rounder
Wordmark
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
SECONDARY BRAND IDENTITY
STACKED LOCK UP
The clear space around our brand identity
ensures legibility and clear visibility. It is a
calculated area around the identity which must
remain clear of elements such as type and
graphic elements at all times.
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
SECONDARY BRAND IDENTITY
MINIMUM SIZE
To maintain the integrity, legibility and impact
of our master brand identity, it must never be
produced in sizes smaller than those shown on
this page.
6.5 mm
17
25 mm
25 mm
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
BRAND IDENTITY
MISUSE
Our brand must always be used as designed,
without personal additions or corrections.
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ty in outline form.
ty on images.
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
PHOTOGRAPHY
Our selection of photographs helps
showcase our uniqueness and sets us
apart us from competitors. Photography
for the OneLife Network should be used to
reinforce a sense of achievement, a sense
of togetherness or to present the global
reach of the network.
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5. Have you got the most impact from the image you are using?
Do NOT stretch or distort imagery in any way.
6. Always use licensed stock photography, for example from www.gettyimages.
com or www.shutterstock.com.
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
COLOUR PALETTE
PRIMARY COLOURS
DYNAMIC BLUE
VIBRANT RED
WHITE
PANTONE: 274 C
PANTONE: 032 C
PANTONE: White C
CMYK: 100/100/0/30
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RGB: 39/31/102
#271F66
CMYK: 0/90/85/0
RGB: 197/51/42
#C5332A
CMYK: 0/0/0/0
RGB: 255/255/255
#FFFFF
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
COLOUR PALETTE
ACCENT AND NEUTRAL COLOURS
NEUTRAL COLOURS
Neutral colours are effective for websites,
backgrounds or for the font itself.
ACCENT COLOURS
Accent colours may be applied to ensure
readability, to provoke a strong emotional
response or to evoke an experience that
captures the viewers imagination.
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CMYK: 10/0/5/65
RGB: 113/119/118
#717776
CMYK: 25/0/10/80
RGB: 68/79/79
#444f4f
CMYK: 6/0/5/35
RGB: 179/184/181
#b3b8b5
CMYK: 10/0/5/40
RGB: 164/171/171
#a4abab
CMYK: 20/5/90/0
RGB: 204/204/51,
#cccc33
CMYK: 95/70/0/0
RGB: 24/80/159
#271F66
CMYK: 0/20/100/0
RGB: 255/204/0
#ffcc00
CMYK: 50/100/0/0
RGB: 149/27/129
# 942681
CMYK: 100/0/40/0
RGB: 0/153/153
#009999
CMYK: 0/90/100/30
RGB: 175/42/8
#af2a08
CMYK: 20/100/0/0
RGB: 204/0/153
#cc0099
CMYK: 100/0/70/20
RGB: 0/130/96
#008260
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
TYPOGRAPHY
PRIMARY
Our primary typeface is Raleway.
It expresses our brands personality and sets the
tone of our brand as clean,
modern and stylish.
AaBbCc
Raleway Thin
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Raleway Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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Raleway Medium
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXY Z 1234567890
Raleway Bold
abcdefghijklmnopqrstuvwxy z
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Raleway Regula r
Raleway Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUV WXYZ 1234567890
abcdefghijklmnopqrstuv wxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Core Elements
TYPOGRAPHY
ALTERNATIVE
Third parties who do not have Raleway installed
should use Arial as alternative typography.
AaBbCc
Arial R egular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Arial Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXY Z 1234567890
Arial Bol d
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Stationary
Stationary
BUSINESS CARD
Business Card Front
Our master brand identity sits at the top left corner of the
card 4mm away from the edge. The brand identity is 38.5mm
wide in full colour. The name is set in Raleway Bold 10pt over
5.5pt leading left arranged in black. The title is set in Raleway
Regular 7pt.
The contact information is set in Raleway Regular 7pt over
8.3pt leading right arranged in black, separated with lines
with leading over 4pt.
4 mm
38.5 mm
4 mm
4 mm
38.5 mm
4 mm
Your Name
OneLife Independent Marketing Associate
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www.yourwebsite.com
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Stationary
BUSINESS CARD BACK
Business Card Back
We offer you a choice of a number of business card backs. The
OneLife graphic symbol associated with the OneLife logo will
make your business card distinct and memorable.
www.yourwvebsite.com
www.yourwvebsite.com
www.yourwvebsite.com
www.yourwvebsite.com
www.yourwvebsite.com
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Stationary
LETTERHEAD
15 mm
48.5 mm
15 mm
12.3 mm
Your Address
T + 000 00 000 0000 email@yourcompany.com www.yourcompany.com
Print
Size: 210 mm x 297 mm
Stock: 80 gsm, matte paper
Printing: 4 colour CMYK
5 mm
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Stationary
ENVELOPE
Our logo sits 15mm away from the top left corner,
48.5mm wide in full colour. The address is set
in Raleway Regular 7pt over 8.3pt leading, left
arranged and sits 29.8mm away from left of the
envelope in black.
10 mm
Print
Size: 115mm x 225 mm
Stock: Any white matte, 90 gsm
Printing: 4 colour CMYK.
48.5 mm
10 mm
Your Address
T + 000 00 000 0000
www.yourcompany.com
Figure 15
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Print Materials
Print Materials
EVENTS
POSTERS
The OneLife IMA poster comes in print and digital
dimensions. The requirements for the digital size
of the poster are aligned with the onelifeevents.eu
requirements for best visibility on the website.
If you decide to print your poster in order to
display it during the event, please follow the print
requirements.
The OneLife IMA logo sits at the
top left corner on a clear, white
area that ensures its legibility and
visibility. The area around the logo
must stay clear of other elements.
No other brand identity/logo, type
or graphic element may be placed
on, around, or too close to it. You
fill in the NAME of your event in the
top right corner.
The middle area of the poster
displays the photos, names
and titles of all key speakers.
On the next pages you will
see examples of posters with
single or multiple speakers.
Use only hi-res photos of the
speakers.
1140 px
440 px
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
440 px
Print Materials
EVENTS
POSTERS
The OneLife IMA portrait poster is to be
used on social media and for print, but is not
suited for the onelifeevents.eu website. If
you decide to print your poster in order
to display it during the event, please
follow the Print requirements.
Title of event.
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Print Materials
EVENTS
POSTERS
32
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Print Materials
EVENTS
POSTERS
33
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Print Materials
EVENTS
ROLLUPS
Our OneLife IMA logo is set on a clear, white area
that ensures its legibility and visibility. The address
is set in Raleway Regular.
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Print
Size: 80x200cm
Stock: vinyl
Printing: 4 colour CMYK.
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Print Materials
EVENTS
ROLLUPS
Our OneLife graphic symbol, associated with the
OneLife logo, is set in the top right corner. The
address is set in Raleway Regular.
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Print
Size: 80x200cm
Stock: vinyl
Printing: 4 colour CMYK.
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Electronic Media
Electronic Media
EMAIL SIGNATURE
Kind Regards
Name
Designation or Independent Marketing Associate
M + 000 00 000 0000 T + 000 00 000 0000
Skype: Your Name WeChat: Your Name
Your Address
www.yourcompany.com
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Print Materials
EVENTS
MISUSING POSTERS
DO NOT use any logos other than the OneLife
IMA logo. Follow the guidelines for Posters when
creating your poster.
DO NOT
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Electronic Media
SOCIAL MEDIA
YOUR
PHOTO
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Electronic Media
WEBSITE TAG
In line with the OneLife Terms and Conditions as well as the IMA
Agreement published on onelife.eu, all IMAs can produce their own
websites, promoting their own business. Please note that your website
must not duplicate the look and feel of the onelife.eu website. The
word onelife may not be present in your url, including in any other
236 px
227 px
40
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Electronic Media
POWERPOINT TEMPLATE
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Cover Slide
Title Slide
Outline Slide
Content Slide
Diver Slides
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Electronic Media
VIDEOS
Use the OneLife IMA logo in the beginning
of your video to show that you are
promoting OneLife products and services
as an Independent Marketing Associate.
You must not use any other company
logo in your video or on belonging to the
Company in your video or on any of your
advertising/promotional materials.
You are allowed to use the logo
representing your own business during
the rest of your video. By using your own
logo you show that this video is your own
work and that it was not produced by the
Company.
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Appendix
Appendix
CORE BRAND ELEMENTS CHECK LIST
ONELIFE IMA LOGO, PHOTOGRAPHY & ADVERTISING MATERIALS
PHOTOGRAPHY
ADVERTISING MATERIALS
refreshing?
Has photographic excellence been
achieved?
Is the image clean and simple with a clear
way.
44
materials closely.
identity.
When you create a poster that does not
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Appendix
LEGAL & COMPLIANCE CHECK LIST
RELATED TO THE ONELIFE BRAND & ADVERTISING
IMAs are required to always identify themselves
as Independent Marketing Associates in all of
their business dealings, including when they are
promoting their business via print materials or
electronic media.
OneLife Network trademarks or other trade
marks may not be copied or used partially or as
a whole without the Companys express written
consent.
IMAs are prohibited from registering their own
trademarks, titles, websites or other intellectual
property rights that contain the OneLife Network
logo, trademark, product names, titles or trade
names of the Company in any other country.
The aforementioned prohibition applies to both
identical and similar signs and the use of the
aforementioned character in sub-domains or
other subcategories of the URL.
When using other online media, IMAs must
explicitly indicate that it is not an official OneLife
Network advertisement or online presence of
the Company, but independently developed
by the IMA. In these cases they can ONLY use
their own logo, not the OneLife logo. IMAs may
advertise OneLife Network system and products
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Appendix
LEGAL & COMPLIANCE CHECKLIST
RELATED TO THE ONELIFE BRAND & ADVERTISING
OneLife LOGO
PROMOTIONAL MATERIALS
logo
PRINT MATERIALS
The Company offers BANNERS AND POSTERS
OneLife;
You can find all available OneLife materials in:
The Information Center in your backoffice or
ELECTRONIC MEDIA
onelifeevnts.eu
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Appendix
OneLife NETWORK MAIN COMMUNICATION CHANNELS
OneLife Corporate Website
https://www.onelife.eu/
https://www.onelifeevents.eu/en/
OneLife Newsletter
Sign up: https://www.onelife.eu/
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
Appendix
OneLife NETWORK OFFICIAL SOCIAL MEDIA CHANNELS
https://www.facebook.com/OneLifeOfficial/
https://www.youtube.com/channel/UC8fIpkNowRTSxwbOsYF1Wuw
https://twitter.com/OneLife_Network
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https://www.instagram.com/onelifenetworkofficial/
OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
These Guidelines were prepared in accordance with the OneLife Network Terms and Conditions and IMA Agreement.
If you do not adhere to them when you prepare your promotional and advertising materials, the Company will
consider this as a violation of the OneLife Network Terms and Conditions and IMA Agreement which shall be subject
of sanctions, including the immediate suspension of the IMAs account for a period of 14 days and/or imposition of a
fine up to 500.
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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.
The OneLife Independent Marketing Associate Brand & Advertising Guidelines may be downloaded onto
a single computer or mobile device for personal non-commercial use only. The guidelines may not be
modified or altered in any way. Any copyright notice of intellectual property may not be removed.