PROJECT PROPOSAL ON

COMMUNITY BASED LIVELIHOOD ENHANCEMENT OF WOMEN

IN COASTAL FISHING VILLAGES OF GANJAM DISTRICT IN
ORISSA, INDIA

Submitted by

DIVYA JYOTI MAHILA VIKASH

At/Po: Markandi
Via: Berhampur
Dist: Ganjam, Orissa-760003
E-mail: djmv_ngo@rediffmail.com
Mobile No: +91 9937381255 / +91 9937240091

General Information
1

Project title

Community Based Livelihood Enhancement of Women in Coastal Fishing

Villages of Ganjam District in Orissa, India.

2.

Implementing
organization

DIVYA JYOTI MAHILA VIKASH (DJMV)

Correspondence
address

DIVYA JYOTI MAHILA VIKASH

At/Po: Markandi
Via: Berhampur
Dist: Ganjam, Odisha-760003
E-mail: djmv_ngo@rediffmail.com
Cell No: +91 9937381255 / +91 9937240091

4.

Legal status of the

implementing
organization

Registered under Societies Registration Act XXI of 1860; Registration

No. GJM/6260-21 of 2001-2002, dated 09/05/2001
Registered under FCRA 1976; Registration No: 104910154 / 2009,
dated 21/07/2009
Registered under section 12AA (2) of Income Tax Act 1961;
Registration No: 17/2009-10, dated 16/06/2009
PAN Card Number AAAAD5702F

5.

Name of the chief

functionary

Mr. S. Bheema Rao

Executive Director

Target area

15 Coastal Villages of 8 Gram Panchayats (GP) under Rangailunda and

Chikiti Blocks of Ganjam District in Orissa, India.

Target group

Women from fisher folk community, scheduled caste (SC) and other
backward caste (OBC)
Widows and Disabled women from the target villages

Project duration

30 months (two years and six months)

Total budget of the

project

3,489,050 INR (58,151 EUROS @ 60 INR)

10

Banking details

FCRA A/c No: 098610011003076

Andhra Bank , Tulu Branch
Berhampur-760003,Ganjam District, Orissa, India

1. EXECUTIVE SUMMARY OF THE PROJECT :

Title of the project:
Community Based Livelihood Enhancement of Women in Coastal Fishing Villages of Ganjam District in
Orissa, India

Brief description of the project:

The project aims to increase sustainable livelihood opportunities for women in 15 coastal fishing villages of
Chikiti and Rangailunda blocks of Ganjam district in Orissa through promotion and strengthening of women
self help groups (SHGs). In order to achieve the specific objective, the project will undertake the following
key activities in the target communities:
Empowerment of women through expansion and strengthening of the self help group (SHG)
movement among women in fishing and other disadvantaged communities from the target
fishing villages.
Identification of new livelihood opportunities and promotion of entrepreneurship among women
in coastal fishing communities with improved vocational skills.
Developing linkages with government and financial institutions to access financial credit as well
as government livelihood entitlements. This will in turn contribute to the overall income level of
women in the target communities.
Formation of district level Self Help Cooperative Society by SHG members. The Cooperative
Society will act as a link between the marketing agencies and SHGs in the target communities.
The project will cover 15 coastal fishing villages in Chikiti and Rangailunda blocks of Ganjam district in
Orissa and will directly benefit 900 women from 60 SHGs. The project duration is two years and six
months. The estimated budget of the project is Rs. 3,489,050. DJMV requests a fund support of Rs.
3,144,675 from funding agency while the remaining contribution would be generated from the target
beneficiaries and the organisation. DJMV will give more emphasis on community based planning and
monitoring at grass root level. It is envisaged that the project will create impact in women empowerment,
income generation, livelihood security, self employability and socio cultural changes among coastal
fishery communities.
2. APPLICANT/ORGANISATION (LOCAL PARTNER):
Name and initials

: DIVYA JYOTI MAHILA VIKASH (DJMV)

Postal Address

: At/Po: Markandi
Via: Berhampur
Dist: Ganjam, Orissa-760003

Telephone/fax.

: +91 9937381255 / +91 9937240091

Email address

: djmv.ngo@gmail.com

Person in charge of the project

: Mr. S. Bheema Rao

Nationality

: Indian

Position

: Executive Director

Experience:
Mr. S. Bheema Rao has over 10 years of experience working with various Christian international
development agencies including International Justice Mission, World Vision India, Lutheran World
Service India and Hindustan Latex Family Planning Promotion Trust. Mr. Rao is currently serving
as a professor in rural management department of Human Development School of Management,
Bhubaneswar, Orissa since last two years. By faith, Mr. Rao is Christian and has strong knowledge

and grassroots level experience in livelihood promotion, capacity building, networking, program
planning, implementation, monitoring and evaluation. His educational qualification includes MBA in
Finance and Masters in Commerce, Post Graduate Diploma in NGO Management, Post Graduate
Diploma in Rural Development and Diploma in Industrial Relation & Personnel Management. Born and
brought up in a fisher community, he is familiar with all targeted villages and their socio economic
issues. His experience and leadership skills will therefore help smooth sail of the project. DJMV came to
know about funding agency through a Christian Congregation namely Franciscan Missionaries of Mary
(FMM)-Gopalpur (on-sea) branch and the internet. This is the first time DJMV has requested for project
assistance from funding agency .
3. PROJECT LOCATION:
The following map indicates the project operational area in Chikiti and Rangailunda blocks of Ganjam
district (map not to scale):

The following map shows the location of Chikiti and Rangailunda blocks in Ganjam district of Orissa

The project will cover 15 coastal villages in Rangaillunda and Chikiti blocks of Ganjam district, Orissa.
The nearest town Berhampur is at a distance of one and half hour drive from the project location. The
airport is located at Bhubaneswar, the state capital of Orissa, and is at a distance of 170 kms from
Berhampur town and 3 hours journey by road. The target area is accessible by road throughout the
year; however, the best months to travel to the project location will be from October to January of every
year. The following are the demographic details of the target villages at a glance:

Table 1: List of proposed coastal villages in Ganjam district

Sl.
No

Name of the
village

G.P

Block

No of
Households

Male

Female

Total
Distance
Population from town

Venkatraipur

Boxipalli

Rangailunda

259

420

458

878

17 KMs

Sano Deegipur

Boxipalli

Rangailunda

120

340

349

689

18 KMs

Bodo Deegipur

Boxipalli

Rangailunda

252

632

812

1444

19KMs

New Boxipalli

Boxipalli

Rangailunda

396

696

684

1380

19 KMs

Ganga Vihar

Boxipalli

Rangailunda

60

180

143

323

20 KMs

Old Boxipalli

Boxipalli

Rangailunda

358

751

720

1471

21 KMs

New Golabandha

Kamalapur

Rangailunda

508

1410

1430

2840

22 KMs

Old Golabandha

Golabandha

Rangailunda

350

917

890

1807

25 KMs

Garempeta

Keluapalli

Rangailunda

270

830

850

1680

27KMs

10 Markandi

Indrakhi

Rangailunda

528

1410

1430

2840

24 KMs

11 Axing

Axing

Chikiti

73

253

260

513

26 KMs

12 Dayanidhipeta

Kotturu

Chikiti

49

236

247

483

30 KMs

13 Ramayapatnam

Kotturu

Chikiti

420

1110

1115

2225

31 KMs

14 Anantaraipur

Sonnapur

Chikiti

126

352

344

696

33 KMs

15 Pati Sonnapur

Sonnapur

Chikiti

1180

2977

2895

5872

35 KMs

8 GPs

2 Blocks

4,949

12,514

12,627

25,141

15 villages

Source: Report from Aanganwadi Workers (AWW) report, 2011

4. BENEFICIARIES:
4.1. The annual number of direct beneficiaries of this project would be 900 members from 60 women
self help groups.
4.2. The annual number of indirect beneficiaries would be 900 families.
4.3. The beneficiaries belong to Schedule Caste (SC) and Other Backward Castes in the target villages.
4.4. Description of beneficiaries and their socio economic conditions:
4.4.1. Overview of Orissa
Orissa occupies 4.75 percent of Indias landmass and accounts for 3.74 percent of the countrys
population. The state comprises 30 districts, 58 subdivisions, 314 blocks and 51,048 administrative
villages. As per 2001 census, the population of Orissa is 36.71 million. The overall literacy rate is 63.61
percent and the female literacy rate is 50.97 percent, which is below the national averages of 65.38
percent and 54.16 percent, respectively.
With a coastline of 480 km along the Bay of Bengal, Orissa accounts for 8 percent of the coastline of
India. Orissas coastline is shared by six coastal districts including Ganjam district and the length of
Ganjam district coastal line is 60 kms.

Details

Table: 2 Status of fisher women in

Orissa and Ganjam district
Orissa
Ganjam
district

Fisher women population of marine sector

86140

10020

Fisher women population of inland sector

82902

24952

Present number of SHGs

26652

5260

Fisher women SHGs

2662

526

Number of members @15 per group

39945

7890

Fisher women yet to be covered by SHG movement 129104

27082

No of fishery women SHGs can be formed

@ 15 per group

1805

8607

Source: Annual report of the Department of

Fisheries of Orissa for the year 2000/2001.

4.4.2. The socio economic situation of fisher women in Ganjam District:

Women play an active role in day to day survival of the coastal fishing communities but unfortunately
their contribution to the fisher sector remains unnoticed. Fisher women are actively engaged in fish
processing and marketing after the fish harvest. They bear the double burden of work for the market and
for the household.
The fisherwomen of Ganjam
district are illiterate and they do
not have any other skill than
selling
fish.
Increasing
competition for scarce fish
resources makes it difficult for
women to procure fish. Fish
vending is a difficult occupation in
the absence of transport facilities,
which compel women to walk 8 to
12 km a day with heavy loads of
fish on their heads. Lack of
alternative income generating
opportunities in the coastal
communities reduces the
Fisher women collecting fish at sea shore in Boxipalli
opportunity cost of labour to the
point where they continue to be
employed within the fishery in spite of very limited returns. The economic inadequacy leads
fisherwomen in Ganjam to obtain money from moneylenders who in turn exploit them with usurious
credit, which keep them perpetually indebted.
Occupational convenience forces fish workers to live in the narrow stretch of coastal land. They live in
impoverished thatched and mud walled houses. Transport and communication facilities though good in
a few villages like Gopalpur and Arijpalli because of their importance as tourist centres but inadequate in
the proposed villages.

Fisher women in the area are mostly illiterate and child marriage is still a reality in fishing community. In
fishing season fisherwomen spend 9-12 hours per day in fishery activities, besides attending to the
regular household activities. Women are involved in all the shore-based post-harvest activities such as
handling, sorting, grading, gutting, drying and marketing. More than 70% of fisherwomen in the area are
engaged in fresh fish marketing. Many women in Boxipalli, Venkatraipur, Deegipur, Golabandha and
Sonapur are involved in dry fish marketing. The wives of the fishermen take charge of the catch once it
is landed. The women then carry the remaining fish in baskets, on their heads over distances of 1015
Kms and sell it from door to door. The fisherwomen in the area not only work in the fish trade but also
work as daily wage labourers whenever work is available.
4.5. DJMV has been working for the marine fishing communitys development in the target area since
2000 and has promoted as many as 62 Self Help Groups. The criteria used in the selection of
beneficiaries will be:
They should be from the target villages
Household from Below Poverty Line.
Fisherwomen selling fish in a local market
Schedule Caste and Other Backward Castes
Disabled women and widows
Women from poor background who do not have any other alternative livelihoods
Women who are physically, domestically and sexually harassed and those with HIV/AIDS
DJMV will encourage the groups to take decisions in the selection of members to be a part of the SHGs.
DJMV will ensure that the members of the group share same social-economical-cultural practices, which
contributes to the sustainability of the group.
4.6. DJMV will actively involve the community in all the project activities to enhance ownership as well
as accountability of the project. It will conduct various Participatory Rural Appraisal (PRA) exercises
specially social map and wealth ranking (well being) to identify poor and very poor beneficiaries at
village level as per the indicators designed by the community partners. The beneficiaries will be
identified by the community with active involvement of Panchayat Raj Institutions (Local Governance)
and other stakeholders based on the nature of the project activities. DJMV will use community based
planning, implementation and monitoring system in this project. Leaders from CBO and SHG federation
will be included in the project steering committee for participatory monitoring and evaluation regularly.
Trainings on micro planning will be organised to integrate community ideas, expertise and opinions in
project planning & implementation. The Village Development Committee members, Panchayat Raj
Institutions, Self Help Groups, Cooperatives and other CBOs will play a major role in community action
plan and preparation of a long term village development plan. It helps the project to promote ownership
in decision making process and sustainability.
4.7. DJMV was initiated as a Community Based Organisation (CBO) by a Christian INGO LUTHERAN
WORLD SERVICE-INDIA. It practices Self Help Groups are the viable actors for change at local level
since May 1999. The founder and executive members of DJMV are from within the fisher community.
Since, the organisation is created by fishery people; it maintains healthy relation with the fishing
community. It also has good network with local key leaders, Govt officials, Union leaders, Church
leaders and local NGOs. The community volunteers of DJMV have good rapport with the targeted
communities. The caring and sharing attitude & relation between staff and beneficiaries will help for
smooth flow of the project.
5. PROJECT ORIGIN:

5.1. The initiative was originated at the target communities. During filed visits and community meetings,
the villagers approached DJMV and requested to undertake development projects on social issues and
livelihood promotion in the form of request letters. DJMV community volunteers conducted PRAs using
tools like village map, social map, resource map, wealth ranking, institutional diagram, seasonal
calendar, problem identification, problem prioritization, problem tree and objective tree analysis. Based
on the priority of the need and demand from the community, DJMV has taken this initiative to design a
community based project for sustainable development of fisher women in coastal villages of Ganjam
district.
5.2. Given the poverty scenario, a number of poverty eradication measures have been initiated by the
government, mostly central government supported programs. For improving the standard of living of the
poor, state intervention in the form of implementing anti-poverty programs, elimination of hunger
schemes, Employment Assurance Scheme (EAS), Public Distribution System (PDS), Integrated Child
Development Scheme (ICDS) and Mid-day Meal Scheme have been introduced. All the above schemes
are aimed at improving the living conditions of the poor by directly involving the appropriate target
groups. However, this programme is not directly included or recognised by the existing programmes at
regional as well as national level.
5.3. DJMV conducted a study titled Community based needs assessment with focus on livelihood
promotion among fishing communities in coastal villages. Stakeholder meeting on Fishery folk
in Ganjam district; Issues and Opportunities was conducted to prepare the document. Secondary
data/research on fishery livelihood opportunities was also reviewed for deeper understanding. The
following are the sources for collection of secondary data:

Livelihood and micro-enterprise development opportunities for women in coastal

fishing communities in India: Case studies of Orissa and Maharashtra conducted by U.
Tietze, FAO Consultant and S. Siar, FAO Fisheries and Aquaculture Department in 2007.
Poverty, food insecurity and vulnerabilities in coastal fishing communities of Orissa
(2003) published by Integrated Coastal Management.
Best Practices in Micro Finance Programme for Women in Coastal Fishing Communities
in India conducted by FAO by M.A. Upare and Lolita V. Villareal, FAO Consultant.
Social Assessment of Orissa Livelihood project published by Orissa Panchayat Raj
Department in 2001.

6. JUSTIFICATION OF THE PROJECT & IDENTIFICATION OF THE INITIATIVE:

6.1. The main problems of the target area that affects the beneficiaries are mentioned below:
A) Lack of empowerment among women
Traditional norms and values discriminate against the participation of women in decision making in
family and community.
Women in fishing communities have low levels of education and the division of labour discriminates
against women.
Workload of women in fishing communities has increased and forced many women to work as
agricultural labourers, construction workers and to take up other types of unskilled employment in
addition to their already heavy workload.
Lack of access to government livelihood entitlements viz Public Distribution System, Pensions and
other social security systems and poor implementation of government schemes at grassroots level.
Poor women participation in Panchayat Raj System (PRI) and other governance systems.

B) Inadequate systems and techniques to support fisher women micro enterprises

Fisher women often undertake two types of fish related micro enterprises viz. a) fresh fish vending
in local markets on daily basis and b) dry fish processing and selling on weekly basis. These
enterprises are profitable. However, due to lack of proper storage and techniques in processing
both fresh and dry fish, women end up selling their products under priced. For instance, fisher
women selling fresh fish cannot store fish even for a day due lack of cold storage, which forces
them to sell fish for lower price towards end of the day.
Fisher women depend on the traditional dry fish processing till today. This impact on the quality of
fish processing and contributes to wastage. There are various hygienic fish processing techniques
available such as dry fish processing using solar dryers. However, due to lack of awareness and
finance, fisher women never exploited these techniques to improve their micro enterprises in a
profitable manner.
Women mainly undertaking dry fish enterprises have to restrict to only one market place where
traditionally fish has been sold once in a week. They never get the opportunity to explore other
markets beyond the existing one due to lack of marketing support.
There are other fish related micro enterprises such as fish pickle making, which has not been
explored to its full potential. Although the demand for such kind of products is huge, women did not
emphasise much on this venture due to lack of skills and marketing opportunities.
C) Lack of capacity building, skills and institution
Many SHGs among coastal fishing communities have difficulty in accessing these resources
because they lack voice, confidence, basic administrative skills and capacity and capability in
negotiating with, and accessing support from rural banks, resource and marketing agencies.
Fishery women groups are either defunct or are functioning at very low levels of potential.
Quality of book-keeping is generally reported to be poor.
Substantial numbers of poorer households are outside of the SHG fold.
Lack of capacity building activities for SHG and Cooperatives in the field of vocational training and
micro-enterprise promotion.
The lack of financial resources and access to sources of credit needed for investments in productive
assets, to meet operational expenses and to cover consumption needs during periods with little or
no income is among the major problems and livelihood constraints identified by members of fishing
communities.
6.2. The project will help resolve problems such as:
Lack of skill up-gradation and capacity building among women
DJMV will strengthen existing 30 SHGs and promote 30 new SHGs. It will undertake capacity
building measures focusing on leadership development, bookkeeping and group management. It
will also impart vocational skills in fish related enterprises and provide support in income generating
activities such as hygienic fish drying and fish pickle making. By the end of the project, the SHGs
will be in a position to manage their own micro level institution. The skill building process will help
them network with other SHGs and share/learn ideas, techniques and experiences especially on
livelihood opportunities. The vocational skill building activities will help to undertake viable micro
enterprises by women at the community level.

Lack of access to market and financial resources

The project will create market linkages through formation of district level Self Help Cooperative
Society. The Cooperative Society will be created by the SHG members. It will develop a distributors
network for marketing the dry fish and other fish value added products in various part of the state.
The project will help SHGs to access financial resources from various financial institutions to

support micro enterprises at nominal interest rates. Micro financing by SHGs (through internal credit
lending) will be promoted amongst poor fisher folk households to increase their incomes by meeting
working capital requirements as well as urgent consumption needs.

Lack of awareness on government livelihood entitlements:

The initiative will increase awareness on the existing government livelihood entitlements especially
for women. It will ensure access to these entitlements by women through networking with various
implementing agencies such as Panchayat Raj Institutions, financial institutions and other
government agencies. The project will involve officials from the above said institutions in awareness
raising events and sensitisation activities on the government livelihood opportunities.

Lack of alternative livelihood opportunities:

The project will encourage women from fisher and other disadvantaged communities to undertake
alternative income generating activities other than fish related activities. The project will support with
the seed money to start the income generating activities. The Cooperative Society will support to
access marketing opportunities for the products.

Dependence on moneylenders:
Through linkage building with financial institutions, the dependence of fisher women on
moneylenders is expected to reduce significantly. Since, the financial institutions mainly banks are
encouraging SHGs with credit lending, it is expected to increase access to financial resources by
SHGs. Moreover, internal credit lending by the SHGs will contribute largely to avoid credit from
moneylenders.

Absence of representation in Panchayat Raj Institutions (PRI):

Women usually underrepresented in local Panchayat Raj Institutions and decision making
processes. The project will help build leadership skills amongst key members of the SHGs and
encourage participation in the PRIs and community decision making processes. This will help to
raise their voice collectively in political decision making processes.

Lack of empowerment among fisherwomen:

The project will facilitate women from disadvantaged communities mainly fishery communities to
organise into self help groups (SHGs). Formation of SHGs will increase savings of the members
and recognise their contribution to the family economy. The SHGs will act as a platform for finding
solutions of the problems for the members mainly on livelihoods. It will also act as a peer support
group for women exploited through domestic violence.
The project proposes to create a Self Help Cooperative Society duly registered under Orissa Self
Help Cooperative Act 2001. Creation of this entity will improve women participation and recognition
at district level. It will increase marketing opportunities for SHGs in the target communities to sell
their products. It will also liaison with various government line departments to access different
services and entitlements. The process involved in creation of this entity will be to bring all the
SHGs at the community level to form a cluster level federation. Then, the key members of the
cluster level federation will represent in the Cooperative Society. The society will develop its own
structure and bylaws and a fair process will be followed to elect the office bearers of the society.

To identify and prioritise the problems, DJMV conducted a need assessment survey among the
beneficiaries and CBOs. Discussions have also been conducted among the PRI members, local NGOs
and district level traditional marine fish workers union. Please refer the following problem tree analysis
for detailed understanding on the problems existing in the communities and its effects.

Decrease in
income

Unable to start
micro enterprises
& other livelihood
activities

Seasonal
migration
increases

Depend upon
money lenders
on high interest
rate

Fish price
decreasing &
middlemen
exploitation
increases

Poor
implementation
of Government

Problem tree analysis on Livelihood

insecurity among marine fisher folk
community

Decline
of fish
catches

Lack of Skill
Training

Lack of capacity
building
initiatives

Lack of MicroEnterprises
Promotion

Lack of
linkage with
bank

Lack of access
to Institutional
Credit

Lack of
empowerment
among women

Lack of power
in decision
making
process

Lack of
security
& assets

Lack of Govt.
Services

Gender
discrimination

Lack of
education

Lack of access
to information

Lack of Market
Access

Poor participation in
local governance

Low price paid

to the fisher
women

Co-operatives
are not active in
the fish market

Lack of
Working
Capital

7. LOG FRAME
Reasoning behind the intervention

Verifiable indicators

GOAL

Contribute to improve socio-economic status of

women from fisher and other disadvantaged
communities in coastal fishing villages of
Ganjam District in Orissa

OBJECTIVE

Increased sustainable livelihood opportunities for

women in 15 coastal fishing villages of Chikiti
and Rangailunda blocks of Ganjam district in

Orissa through promotion and strengthening of

women self help groups (SHGs)

OUTPUTS/
RESULTS

Result 1 - Women from fisher and other

disadvantaged communities are organised into
self help groups (SHGs) with requisite skills in
SHG management

Result 2 - SHG members are engaged in viable

micro enterprises through improved vocational
skills and livelihood support

60 SHGs are operational in the target communities by end

of the project.
55 SHGs adopted viable micro-enterprises and increased
their existing income by 30% by end of the project.
40 SHGs accessed micro credit from financial institutions to
start micro enterprises at the community level.
One Self Help Cooperative Society is registered at district
level.
60 SHGs (30 existing + 30 new) are formed/strengthened
by end of the project.
120 SHG members (@ 2 members per SHG) trained in
SHG management, leadership and bookkeeping.
90% of SHGs are operating bank accounts and deposited a
minimum of Rs. 5,000/- by each SHG.
50% SHGs started internal credit lending to group
members to support their micro-enterprises.
5% of total SHG members are women with disabilities or
belong to other disadvantaged communities.
15 SHGs trained in hygienic dry fish processing using solar
dry fish processing system.
10 SHGs trained in fish pickle making and supported with
fish pickle processing units.

Sources for verification

SHG registers
Training curriculum and
attendance register
Baseline survey and PRA
reports
Project final evaluation report

Training registers
SHG bank passbooks
SHG credit lending registers
Project progress reports

Training ToRs and curriculums

Training reports
Monthly progress reports
Grant disbursement reports

Result 3 - Increased access to Government

livelihood entitlements and micro credit from
financial institutions by SHGs

Result 4 - Formation of women Self Help

Cooperative Society at district level

ACTIVITIES

25 SHGs received small cold storage boxes with adequate

training in fresh fish handling and processing.
10 SHGs received one time grant support to start locally
viable income generating activities.
20 SHGs accessed Government livelihood entitlements
such as EAS, NREGS, SGSY, PMEGRY, PDS, Social
Security, etc.
40 SHGs accessed micro-credit from financial institutions to
start micro enterprises at the community level.
80% SHGs are aware of Government Fishery Department
schemes for fisher communities and its access.
One district level women Self Help Cooperative Society is
registered under Orissa Self Help Cooperative Society Act.
11 office bearers of the Cooperative Society are trained in
Cooperative Society dynamics and book keeping.
At least 30 SHGs accessed marketing linkages from the
Cooperative Society for selling their micro enterprise
products.

Income monitoring reports

Distribution register

Panchayat enrolment records

Loan sanction records from
financial institutions
Bank passbooks
IEC materials

Registration certificate
Memorandum of association
Bank passbook
Cooperative Society service
register

Activities contributing to achieving result 1:

Conducting village level assessment including baseline survey and PRA exercises to collect detailed demographic information of 15 target villages.
The details will include information on the existing SHGs and their status in terms of functioning. The project will also identify existing vocational skills
and local alternative livelihood opportunities available in the target communities. The demographic information will help to identify villages for
formation of new SHGs.

Formation & orientation on SHG. Initial meetings with community members to form 30 new SHGs will be organised in all the villages. Project staff will
orient the members about the need and benefits of forming an SHG. The agenda of the meetings will be to motivate women from the target
communities to organise into SHGs for better livelihood opportunities. The meetings will facilitate group formation and selection of key members of
the group such as President, Secretary and Treasurer.

Training on group dynamics to SHGs. Once the groups are formed, the project will begin with training on the group dynamics and various techniques
involved in managing the group. It will organise trainings to all 60 SHGs (30 existing + 30 new). Roles and responsibilities of the groups will be
discussed and finalised during these trainings. Rules and monthly subscriptions by the members will be decided during the trainings. These trainings

will be organised at village and will include all the SHGs from the village.

Training on leadership development is crucial and identified as one of the gaps in several studies conducted in coastal fishing villages. The trainings
will impart skills in leadership development and management of the group. The trainings will be provided to key members of all 60 SHGs.

Training on accounts and bookkeeping. Accounting and bookkeeping in the groups has always been a challenge due to lack of education and literacy
amongst the group members. The project will impart training on basic bookkeeping procedure to selected members of the SHGs. It will ensure that
the groups will have at least one literate person and support her in bookkeeping and accounting.

Refresher trainings to SHGs. The refresher trainings will aim to identify the gaps/challenges in group dynamics, leadership and bookkeeping and
address the same in participatory manner. These trainings will be organised after completion of one year of group formation. The project will adopt
peer support approach viz. engaging successful SHGs to resolve the challenges of other SHGs. Further the refresher trainings will provide additional
inputs to the key members of the group.

SHG exposure visits to other NGOs. Exposure visits to other successful SHGs will be organised to newly formed SHGs. It will be useful for the
members of new groups to understand the functioning and benefit of SHGs.

Celebration of World Women's Day. As part of awareness raising on women rights and entitlements, World Womens Days will be organised
throughout the project duration. Women from all the SHGs will be mobilised for mass rally on the occasion.

Activities contributing to achieving result 2:

Procurement of solar dry fish processing units. Three solar dry fish processing units will be procured and distributed to 15 SHGs (1 unit for 5 SHGs).
These units will be donated to those groups, which are active and undertaking dry fish processing and marketing. Use of new technique will improve
the quality of dry fish processing and helps to get best market price for the finished products. The technique will also help to reduce dry fish wastage
because of traditional dry fish processing. Three separate orientation sessions will be organised to all 15 SHGs on the usage and maintenance of the
dry fish processing unit. Each session will cover 5 SHGs.

Training on fish pickle making to build technical skills in fish pickle making and marketing. The project will engage external experts to organise the
training and build the technical capacity of the members. Three trainings are planned for 10 SHGs and each training will last for four days.

Procurement of fish pickle making units. Fish pickle market has not been trapped to the fullest till date. It is one of the profitable and upcoming
enterprises. In order to grab the opportunity, the project proposes to distribute fish pickle making units to the selected SHGs. Three fish pickle making
units will be procured and distributed to 10 SHGs. Orientation sessions will be organised for SHG members on the maintenance of the unit.

Small cold storage boxes. In order to increase the income level of daily fish vending women, the project proposes to distribute small cold storage
boxes. These boxes will be used to preserve fresh fish for more than one day so that fisher women can get best price. It will also control fresh fish

spoiling due to lack of proper preservation. 100 small cold storage boxes will be procured and distributed to women from 25 SHGs (4 members from
each SHG). The project will ensure that the supplier provides proper demonstration to the beneficiaries to understand its usage.

The project will identify alternative livelihood opportunities in the target communities for women not engaged in fish related enterprises. The project
will use baseline and PRA information to identify the existing alternate livelihood opportunities as well as vocational skill building requirements. Few
alternate livelihood opportunities such as poultry firming, petty shops, fish firming in village ponds and goat rearing could be explored. However, the
project will emphasise on the demand from the target groups with regard to alternate livelihoods and support accordingly.

Vocational skill building on alternative livelihood opportunities. The project proposes to organise skill building trainings, if needed, once the alternate
livelihood opportunities are identified and finalised by the groups.

Seed money to start alternative income generating activities will be provided to at least 10 SHGs who are willing to undertake non fish enterprises.
This seed money will help to start their micro businesses (identified based on thorough analysis and discussion with the groups).

Activities contributing to achieving result 3:

Workshop on government livelihood entitlements to increase knowledge on the existing schemes available for fisher and other disadvantaged
communities in the coastal region of Orissa. The project will involve officials from fishery department and social welfare department of government of
Orissa as resource persons so as to ensure accurate information about the entitlements. Two such workshops (one day each) are planned involving
key members from all 60 SHGs.

Workshop on role of PRI vis--vis implementation of government entitlements. Most of the government entitlements are being implemented through
the local Panchayats. Hence, it is important for the groups to understand the role of Panchayats, which is crucial in implementation of the schemes.
The workshops will involve Sarpanchs (elected representative of local Panchayats) to provide information about the existing schemes and its access.
Two workshops, of one day duration each, are proposed in the project. The potential participants of the workshop would be key members of the
SHGs as well as village leaders who work closely with the Panchayats.

Seminar on Right to Information (RTI) Act. Right to Information Act is enforced by the Government of India in 2005, which provides the right to access
any information from the government authorities / department. The tool has been effective for an ordinary citizen to access crucial information from
the government. As part of women empowerment, the project will organise a one day seminar for key members of all the SHGs to raise awareness
on the Act and its usage. At least 100 people from all the SHGs will participate in the seminar.

Development of Information Education Communication (IEC) materials. The project will undertake a detailed communication needs assessment of
the target communities. The needs assessment will determine different communication needs and the mode of communication. Based on the needs
assessment, the project will develop IEC materials mainly focusing on the livelihood opportunities and benefits of SHG. The IEC materials will be

displayed at strategic public locations such as community halls, Panchayat buildings, Anganwadi centres, etc. for greater visibility and impact.

Networking with financial institutions to establish and increase micro-credit linkages for SHG. Apart from financial institutions, the project will
coordinate with Block and District Administration to get information regarding the schemes and entitlements for women from the target communities.

Activities contributing to achieving result 4:

Cluster level meetings. The purpose of the meetings will be to discuss and get the consensus about the formation of Self Help Cooperative
Society under the Orissa Self Help Cooperative Act 2001. The meetings help to decide the office bearers, structure, roles and responsibilities, etc.
These meetings will be conducted with the leaders of cluster level SHG federations. Five such meetings are planned during the course of the project.

Registration of the Cooperative Society will be undertaken from 2nd year of the project. Necessary documentation will be prepared and submitted to
the concerned government authorities for registration.

Training on organisation development and management will provide basic understanding about the organisational dynamics, development and
management. One training (3 days duration) will be organised for all the office bearers as well as key members of the society. External technical
experts will be hired to conduct the training.

Training on financial procedures and management to provide basic understanding on the financial management of the society. One training is
planned and the duration of the training will be two days. Training will include key people responsible for finance/accounts management.

Networking for building marketing linkages. The main purpose of the society is to create better marketing opportunities for the SHGs. The society will
network with various marketing agencies such as ORMAS (Orissa Rural Development and Marketing Society). The society will also make efforts to
explore other market avenues for selling fish and other fish related products.

DJMV will provide on going technical support to strengthen the society.

The following are some of the assumptions for successful implementation of the project
There is no major natural/manmade disasters affect the target area during the project period as the target area is prone to cyclonic storms.
The political scenario in the target communities does not change significantly.
There is no radical change in government policies with regard to livelihood entitlements.
The financial institutions continue to support SHG movement with financial resources.

8. DURATION AND ACTIVITY SCHEDULE:

Estimated duration of the project is 30 months (2 years and 6 months). The following is the activity
schedule of the project.
Sl.
No.

Activity

Year 1
Q1

Activities related to setting up the project

1 Recruitment of project staff
2 Setting up of project office
3 Procurement of office equipments, computer and
printer and motorbike
4 Inception workshop for project staff to understand
and clarify the project
Core project activities
5 Conduct village level assessment including baseline
survey and PRA
6 Formation & orientation on SHG
7 Training on group dynamics to SHGs
8 Training on leadership
9 Training on accounts and bookkeeping
10 Refresher trainings on leadership
11 Refresher trainings on bookkeeping
12 SHG exposure visits to other NGOs
13 Celebration of World Women's Day
14 Procurement of solar dry fish processing units
15 Training on fish pickle making
16 Procurement of fish pickle making units
17 Procurement of small cold storage boxes
18 Identify alternative livelihood opportunities
19 Vocational skill building on alternative livelihood
opportunities
20 Seed money to start alternative income generating
activities
21 Workshop on government livelihood entitlements
21 Workshop on role of PRI vis--vis implementation of
government entitlements
22 Seminar on Right to Information (RTI) Act
23 Development of Information Education
Communication (IEC) materials and its dissemination
24 Networking with financial institutions
25 Cluster level meetings
26 Registration of the Cooperative Society
27 Training on organisation development and

Q2

Q3

Year 2
Q4

Q1

Q2

Q3

Year 3
(6 months)
Q4

Q1

Q2

Sl.
No.

Activity

Year 1
Q1

Q2

Q3

Year 2
Q4

Q1

Q2

Q3

Year 3
(6 months)
Q4

Q1

Q2

management
28 Training on financial procedures and management
29 Networking for building marketing linkages.
30 Ongoing technical support to strengthen the society
31 Staff capacity building in baseline survey, PRA
exercises, community mobilisation, etc.
Monitoring and Evaluation activities
32 Half yearly project reviews
33 End of project evaluation
Reporting activities
34 Monthly project narrative and financial reports
35 Interim reports to donor
36 Final report to donor within six months of completion

9. MATERIAL, HUMAN RESOURCES AND BUDGET:

9.1. Material resources
The project will require a two wheeler for smooth flow of field operations. A computer with printer &
modem and digital camera will also be required for communication and official documentation purposes.
The project will procure livelihood tools such as three solar dryers for hygienic dry fish processing, three
fish pickle making units and 100 small cold storage boxes to be donated to the target beneficiaries.
However, no construction work will be required as the units will be set up at the community centres.
DJMV has not received any commitment / donations or contributions from any other donors for this
particular project. This is the first time DJMV is approaching funding agency for this proposal support.
The local contribution equivalent to cash is reflected in the summarised budget sheet below.
9.2. Human resources
The Executive Director, appointed by the Board of Governance, represents the organisation in all legal
and contractual obligations. He will also be responsible for implementation of the project and reporting
to the donor in all project related matters. He will appoint project staff, develop project work plans and
review project progress on regular basis. He will be responsible for project accounting and reporting till
end of the project. He will not get any remuneration from the project and voluntarily contribute for project
planning, implementation, monitoring and evaluation. In addition, the project will require five full time
paid staff (including a Project Coordinator) for implementation of the project. The project Coordinator will
manage day to day project operations and report to Executive Director. The organogram of project staff
and their details are given below:

Project Coordinator
Accounts & Admin Assistant
Community Organiser 1

Community Organiser 2

Livelihood Officer
Community Organiser 3

Positions and
quantity
Project
Coordinator
(One)

Status

Salary

Full time

INR 10000
per month

Livelihood
Officer (One)

Full time

INR 7000
per month

Accounts &
Admin Assistant
(One)

Full time

INR 5000
per month

Community
Organisers
(Three)

Full time

INR 5000
per month

Required
Qualification
Post Graduation
preferably in Social
Work with at least
three years
experience in
project
management
Graduation with at
least three years
experience in SHG
and livelihood
promotion

Job Profile

Overall responsible for the project

implementation, monitoring and
reporting under the framework of the
project. The incumbent will be
responsible for staff capacity building
initiatives and networking with various
stakeholders.
The person will be responsible for
formation and capacity building of
SHGs. Identification and assessment
of livelihood opportunities. Exploring
marketing opportunities and building
linkages with various stakeholders on
livelihoods.
Graduation in
Assist the project coordinator with
Accounting/
administrative and financial functions
Commerce with
of the project. The person will assist
two years of
the project coordinator to maintain
experience in NGO project documentation and provide
accounts and
coordination support to the field staff.
office
administration
Graduate and two The community organisers are
years experience
primarily responsible for undertaking
in community
community mobilisation activities as
mobilization
well as awareness raising initiatives.

10. SUSTAINABILITY & VIABILITY:

10.1. Socio-cultural viability.
The behavioural and attitudinal changes brought in by the project among the local communities
particularly by the women will empower them to actively participate in decision making in all other future
activities. Women will come together in a common platform to discuss their socio cultural problem
bringing changes in age old social habits. The project will significantly affect the lives of Self Help Group
members in their income generation activities, livelihood security and self employability thus bringing in
the much needed confidence among them helping them move forward towards development. Their
active participation in decision making process, community based planning; monitoring and evaluation
will bring in an ownership of the project.
Once the external funding is over, DJMV plans to continue the project from income generated from the
SHG federation and the external support received from Government programmes and other agencies.
DJMV will continue to play an active role to facilitate the SHGs to establish a strong link with
government schemes and projects so as to generate the required assistance. Internal income will be
generated in form of membership fees, donations and revenue generated from community based
institutions. Similarly reasonable percentage of revenue will be generated from small scale fish
processing unit, fish pickles unit and poultry farm.

The project will build local capacities to increase livelihood opportunities for women in the target
communities.
10.2. Economic viability.
The federation, on the completion of the project will raise its own funds through membership
development fees, interest charged on micro credit, processing fees of micro loans, benefit events,
grants from the government and donor support. The revenue generated from the income generation
activities will cover the cost of operating expenses in future. During these three years, the groups will
mobilizes savings, establish linkages with Government and NGOs, and try for financial assistance from
Bank and other financial institutions.
10.3. Technical Viability
The staff will have the capacity in form of skills, knowledge and equipment to manage the project and
continue the activities. All technical services will be made available to the beneficiaries on fees basis.
The computer and the printer used for the project by the DJMV will be handed over to the federation
after the completion of the project to be used for their accounts and documentation purpose. The vehicle
will be used by the organisation to help in the monitoring of the project. Maintenance of the equipments
and installations eg. Machines for bottling of the fish pickles and dry fish processing will be taken care of
by the federation itself from its profits.
The project will promote a federation of SHGs with objective of sharing information, conducting training,
providing financial and non financial services to its members. The SHG federation is a network of
several SHGs from the operational villages. Every SHG will nominate one member (President /
Secretary of the group) to the general body of the federation. The general body will select executive
committee consisting of seven active women members to manage the day to day activities of the
federation. DJMV will undertake several trainings on organisational development, leadership and
financial management of the federation. So finally the federation will be responsible for technical
management of the impact of the project after completion under the active guidance of DJMV.
11. MONITORING AND EVALUATION:
DJMV will commit to follow up the project from the moment work has commenced and will send sixmonthly reports to funding agency up until six months after its termination. In addition, t he project will
establish a project monitoring plan based on the project logframe for internal monitoring and evaluation
purpose. The monthly activity plans will be derived from the project monitoring plan. DJMV will develop
appropriate reporting formats for collection of project information on a monthly basis. Monthly project
review meetings will be organised to review the progress and these meetings will be facilitated by the
Project Coordinator. Proceedings of each monthly review will be recorded and kept for future reference.
In addition, the project will form an executive committee consisting of the following members:
-

Executive Director of DJMV

Project Coordinator DJMV
Livelihood Officer DJMV
Two SHG members from the community

The executive committee will undertake project reviews after every six months of project completion in
line with project monitoring plan. The project reviews will focus on review of project progress, challenges
encountered during previous semester and achievements. It will guide the project team to plan for the
coming semester and helps to resolve issues that may be causing delay in achieving the targets. It will
also analyse the financial achievement of the project. Agreements and decisions of the project reviews
will be documented for future reference.

Towards end of the project an external evaluation is planned by external resource person. The
evaluation will assess the impact of the project as per initial project framework. It will also identify the
gaps and provide recommendations to be considered for similar future projects. In case, funding
agency commits to undertake the external evaluation of the project, then the project will reconsider the
budget for the evaluation activity. However, DJMV will appreciate a communication in this regard.
12.

Budget : DJMV enclosed detailed budget sheet in excel sheet as annexe-1.