RELATIONSHIP MARKETING

IN
THE TIMES GROUP

BACHELOR OF MANAGEMENT STUDIES

SEMESTER V
(2016-2017)

SUBMITTED BY
AKASH SANJAY THORAT
M.13.111

S.I.E.S (NERUL) COLLEGE OF ARTS, SCIENCE AND COMMERCE

SRI CHANDRASEKARENDRA SARASWATI VIDYAPURAM,
PLOT 1-C, SECTOR V, NERUL,
NAVI MUMBAI-400706.

RELATIOSHIP MARKETING
IN
THE TIMES GROUP

BACHELOR OF MANAGEMENT STUDIES

SEMESTER V

IN PARTIAL FULFILLMENT OF THE RECQUIREMENTS

FOR THE AWARD OF DEGREE OF
BACHELOR OF MANAGEMENT STUDIES

BY
AKASH SANJAY THORAT
M.13.111

S.I.E.S (NERUL) COLLEGE OF ARTS, SCIENCE AND COMMERCE

SRI CHANDRASEKARENDRA SARASWATI VIDYAPURAM,
PLOT 1-C, SECTOR V, NERUL,
NAVI MUMBAI-400706.

DECLARATION

I, Akash Sanjay Thorat the student of T.Y.B.M.S Semester V (2016-2017) hereby declare that
I have completed the internship on RELATIONSHIP MARKETING IN THE TIMES
GROUP.
The information submitted is true and original to the best of my knowledge.

______________________________
AKASH SANJAY THORAT
M.13.111

S.I.E.S (NERUL) COLLEGE OF ARTS, SCIENCE AND COMMERCE

SRI CHANDRASEKARENDRA SARASWATI VIDYAPURAM,
PLOT 1-C, SECTOR V, NERUL,
NAVI MUMBAI-400706.

CERTIFICATE

This is to certify that Mr. Akash Sanjay Thorat, Roll no: M.13.111 of Third Year B.M.S.,
Semester V (2016-2017) has successfully completed the internship on RELATIONSHIP
MARKETING IN THE TIMES GROUP under the guidance of Prof. Ananya Gon.

________________

_______________

_______________

_______________

Course

Principal

Project Guide/

External

Internal Examiner

Examiner

Coordinator

ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the depth is so
enormous.
I would like to acknowledge the following as being idealistic channels and fresh dimensions
in the completion of this project.
I take this opportunity to thank the University Of Mumbai for giving me chance to do this
project.
I would like to thank my Principal, Prof. Koel Roychoudhury for providing the necessary
facilities required for competition of this project.
I take this opportunity to thank our Coordinator Prof. Ananya Gon for her moral support and
guidance.
I would also like to express my sincere gratitude towards my project guide Prof. Ananya Gon
for her moral support and guidance.
I would like to thank my College Library, for having provided various reference books and
magazines related to my project.
Lastly, I would like to thank each and every person who directly or indirectly helped me in
the competition of the project especially my Parents and Peers who supported me throughout
my project.

TABLE OF CONTENT
Sr No
1
2
3
4
5
6
7
8
9
10

Name of the topic

Organisation
Why it was selected
Work culture
What type of Organisation
Organisational Structure
Types of product and services offered by Organisation
Learning Objective
Work done by the student- Department, product handled, timing
Department visited and his observation about those department
Learners experience and whether he feels those objectives have been
achieved

Page no.

ORGANISATION
(THE TIMES GROUP)

INTRODUCTION

The Times Group also called Bennett Coleman & Co. Ltd (BCCL) is Indias largest media
conglomerate, according to Financial Times as of March 2015. The Audit Bureau of
Circulations reported in May 2014 that the TIMES OF INDIA had the largest circulation of
any English-language newspaper in the world, with 3,321,702 average qualifying sales. The
company remains a family-owned business as the descendants of Sahu Jain own a majority
stake in The Times Group. The Times Group has over 11,000 employees and revenue
exceeding $1.5 billion.

1838: The first edition appears on 3 November 1838, known as The Bombay Times and
Journal of Commerces as a semi-weekly edition by Raobahadur Narayan Dinanath Velkar, a
Maharashtrian Reformist. The newspaper was published twice a week (Saturday and
Wednesday) under Editor J.E. Brennan. It is basically a city paper reflecting the interest of
Bombay's business community.
1840-1857: The newspaper changes hands and George Buist becomes the editor of the Times
from 1840 to 1857.

1850: Shareholders decide to increase the share capital and the paper is converted into a daily
in the year 1859.
1859: Bombay Standard and Chronicle of Western India merges into The Bombay Times and
Journal of Commerce to form Bombay Times & Standard.
1861: Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay
Telegraph & Courier to form The Times of India and gives it a national character.
1880: The Times of India Weekly Edition is launched name later changed to The Times of
India Illustrated weekly and finally to The Illustrated Weekly of India in 1923.
1890: Editor Henry Curwen buys The Times of India in partnership with Charles Kane.
1892: Following Curwen's death, Thomas Jewell Bennett becomes the editor and enters into a
partnership with Franck Morris Coleman to form a joint stock company - Bennett, Coleman
& Co. Ltd.
1907: In the newspaper's first price war under editor Stanley Reed, the price is cut from 4
annas to 1 anna, and circulation rises 5 times.
1946: For the first time, the paper transfers to Indian ownership. Ram Kishan Dalmia buys
out Bennett, Coleman & Co. Ltd for Rs. 2 crores.

1948: Sahu Jain Group become the owners of the company after Dalmia sells the firm to
recover 2.5 crores he needs to pay back to an insurance company. Sahu Shanti Prasad Jain,
son-in-law of Ram Kishan Dalmia, becomes the first chairman of the group.
1950: Delhi edition is launched with K. Gopalswami as the first Indian editor.
1952: Filmfare launched and started by J.C. Jain, the first Indian to be the GM of TOI.
1959: Femina is launched.
1960: Sahu Ramesh Chandra Jain joins BCCL.
1961: The Economic Times is launched.
1962: Maharashtra Times is launched.
1982: Samir Jain join BCCL.
1984: Times of India, Bombay set up modernized newsroom
1985: Times of India, Delhi set up modernized newsroom

1985: Nandita Jain joins BCCL and started Saturday Times.

1986: Vineet Jain joins BCCL. Is not back in Delhi because finishing his education in
Switzerland. All Times of India Group marketing, advertising and promotional material is
sent to him for his brand orientation. The Economic Times celebrates its Silver Jubilee.
Crosses circulation of 100,000 copies for the first time in its publishing history. The paper is
printed on white newsprint and becomes "pink" 5 years later.
1986: "MASTERMIND", the Times of India Group consolidated and interlinked newspaper
rate card is launched. Causes stir in media circles because it is the country's first ever price
positioning exercise. Times of India and Navbharat Times, Patna edition started.
1987: "Saturday Times" is launched in color in February at the first ever Times of India
Group Management conference in Goa. "MASTERMIND" is run in color. The Times Group
brand building activity starts in earnest. Printing of The Times of India from Kandivili Press.
1988: The Times of India celebrates 150 years. Celebration is continued for 2 more years due
to its immense success in catalyzing art, music and fashion industries in India. Times of India
organised debates rage around the country on role of media, advertising, cinema, journalism,
print production and mass communication, and become the precursor of India's economic
liberalization.

1989: The Times Group wins its first ever advertising award (Best B&W Campaign in Print
Category) for The Times of India sesquicentennial campaign: "Good Times, Sad Times, and
Changing Times"

1990: The Times School of Marketing is established as an in-house training school to also
cater to the Times Group's need for young interns and personnel. Vineet Jain returns to Delhi.
The Economic Times launches "Brand Equity" as "News from the Marketing Battlefront" on
Wednesdays. Takes marketing fraternity by storm. Weekend "Corporate Dossier" is also
launched by The Economic Times.

1991: BBC features The Times of India among the world's six great newspapers. The
Economic Times is launched on "salmon pink" newsprint distinguishes it from other business
papers published on white newsprint. Cover price of The Economic Times is dropped to
Rs.2/- only. Circulation of The Economic Times surges exponentially under the offer line,
Why beg or borrow when you can steal? At Rs.2/- The Economic Times is a steal!"

1992: Campaign commences to urge readers to read The Times of India and The Economic
times together to get a better idea of a vastly changing India. Combo subscription rate
offered.

1993: BCCL starts production of television software. Prestigious but money losing magazines
such as Dharmyug and Illustrated Weekly of India ceased publication.
1996: The Times of India crosses 1 million mark in circulation.

1998: BCCL enters into music market with Times Music.

1999: Indiatimes webportal launched; BCCL enters music retailing business with Planet M.

2000: The Times of India crosses the 2 million mark in circulation.

2000: Timesofmoney - JV with Citibank.

2001: Radio Mirchi - Nationwide Private FM Broadcasting.

2001: 360 Degrees - Event Management Arm launched.

2002: Times Outdoor - Outdoor Advertising & Billboard Marketing. MASTERMIND

becomes the longest running media price positioning / rate card "brand" acknowledged by
industry as a pioneer and path breaker for over 15 years

2003: Times Classifieds - Classifieds site catering to web audiences, the group publications
and also publications from other countries like Sri Lanka.
2004: Launch of the Jobs portal Times Jobs. Television Business launched with the launch of
a lifestyle and entertainment channel called z00m.
2005: Launch of a Matrimonials website TimesMatri. Launch of compact newspaper Mumbai
Mirror.
2006: Launch of a television News Channel called Times Now in collaboration with Reuters.
Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the
Indian stock markets. It is the first Times Group Company to List on the bourses.

Launch of a Property services Portal Magic Bricks.

TimesMatri is rebranded as Simply Marry
A new holding company by the name of TBSL is created. This company controls the brands
TimesJobs Simply Marry (earlier called TimesMatri) and MagicBricks
TimesofMoney launches Remit2Home, to cater to Global Remittance Market
Acquisition of Vijay Karnataka Kannada daily newspaper in Karnataka, India
The Times Of India edition launched in Nagpur market.
2008: Launch of SimplyMarryZine.com
Launch of The Times of India, Chennai Edition. Launch of Pune Mirror
Acquisition of Virgin Radio (now known as Absolute Radio) in the UK. Launch of Times of
India - Goa, along with Goa Mirror. However, the Goa edition has relatively less coverage of
happenings in Goa.
2009: Launch of ET Now - A business news channel
2010: Launch of Vijayanext Kannada Weekly magazine

2011: Launch of The Times of India, Coimbatore Edition and Madurai Edition and Trichy
Edition and Puducherry Edition
2012: Launch of The Times of India, Kerala, Visakhapatnam and Raipur(Chhattisgarh)
Edition
Launch of "Alive App * Alive app " in partnership with Adstuck Consulting an Augmented
Reality App
Launch of The Times Of India, Aurangabad (M.S)Edition.
2013: Launch of The Times Of India, Kolhapur Edition.
Businesses are in:
Publications, Finance, Music, Retailing, Media, Radio, Internet products, Events, Charitable
Trusts, Education.

Mission of TIMES OF INDIA:

The Times of India Group is the aggregator of content in any form in the infotainment
Industry. We collect & sell content to right target audience.
We are a global company with comic consciousness, served from India, aggregating
audiences to network media brand transiting through point.

The Mantra
You Are Empowered.

WHY IT WAS SELECTED

The Times Group also known as Bennett Coleman and Co. Ltd. (Times Group) was selected
by me , as it the topmost brand one would ever desire to work with. The Times Group is
Media Company which has large number of outlets. They play an important role in market.
The Audit Bureau of Circulations reported in May 2014 that the Times of India had the
largest circulation of any English-language newspaper in the world, with 3,321,702 average
qualifying sales.
It has also got a very good brand image, which is appreciated by their readers.
Though there are many competitors of them, they are capable of managing them and get there
profits. Also when I gone through the company details or the history of the company I found
out that the Times Group have 16 Publishing centers. The company has sixteen publishing
centers, fifteen printing centres, fifty-five sales offices, Over 11,000 employees, five dailies,
including two of the largest in the country with approx. 4.3 million, copies circulated daily,
two lead magazines, twenty-nine niche magazines reaching 2468 cities and towns, thirty-two
Radio Stations.
Brand value the company gives the employee a premium status in the market.

Its major brands include:

The Times of India, World's largest English-language broadsheet daily in terms of

circulation
The Economic Times, India's largest financial daily, and the worlds second largest in terms
of circulation after The Wall Street Journal
Maharashtra Times, Marathi daily
Navbharat Times, Hindi Daily in Delhi and Mumbai
Ei Samay Sangbadpatra, Bengali Daily in Kolkata
Sandhya Times, Hindi Daily Evening Tabloid in Delhi
Mumbai Mirror India's largest circulated compact newspaper
Kolkata Mirror
Ahmedabad Mirror
Pune Mirror
Bangalore Mirror, Bangalore's first morning compact daily
Brand Capital, Play a bigger game. [Clarification needed]

Vijaya Karnataka, Kannada daily.

ZigWheels, India's largest Automobile magazine.
ET Wealth, India's largest Personal Finance compact weekly.
It has also got subsidiaries which benefits it to increase their business day by day.
The Times Group subsidiary companies include:
ENIL:
Entertainment Network India Limited that controls:
Radio Mirchi National network of FM radio stations
360 Degrees Events
Times Outdoors Outdoors (TIM Delhi Airport Advertising Private Limited
Mirchi Movies Limited Filmed Entertainment. Producers of BEING CYRUS,
VELLITHIRAI, MANJADIKURU
Media 360 Concept India Pvt Ltd Bangalore Classifieds Channel Partner.

Times Internet Limited:

Times Internet Limited is one of the largest internet companies of India. It has interests in
online news, online business news, Hindi, Marathi, Kannada, and Bengali news, mobile, ecommerce, music, video, and communities. Some of the larger properties of TIL include:
Indiatimes shopping - one of the largest and earliest ecommerce portals in India
Indiatimes
HealthMeUp.com
Gaana.com
BoxTV.com
Cricbuzz.com
MensXP.com
ZigWheels
Dineout.co.in
Speakingtree.in

Times of Money:
Times of Money operates financial remittance services for Indians abroad to send money
back to India. Their product, remit2India, is a standalone product, while also powering the
remittance services of many banks globally.
Times Business Solutions:
TBSL, corporate website of TBSL.
TimesJobs, a jobs portal
Techgig, a professional networking site for Technology Peoples.
SimplyMarry, a matrimonial portal
Magic Bricks, a real estate portal
Yolist, free classifieds portal
Ads2Book, online classifieds booking system for print publications
PeerPower, a Senior-Level professional networking portal

World Wide Media:

World Wide Media - started off as a 50:50 magazine joint venture between BCCL and BBC
magazines. In August 2011, it was announced that Bennett, Coleman & Co. bought out the
remaining 50 per cent shares of Worldwide Media from BBC Worldwide thereby making
World Wide Media a fully owned subsidiary of BCCL.
Filmfare
Filmfare Awards, an awards show
Femina
Femina Miss India, a Beauty Pageant
Mr India World, a Male Beauty Pageant whose winner represents India in Mr World.
Miss Diva, a part of Femina Miss India pageant.
Top Gear Magazine India
BBC Good Homes
Femina Hindi
Grazia
Hello Magazine

TIML Radio Limited:

On 30 May 2008, SMG sold The British Virgin Radio to TIML Radio Limited for 53.2
million with 15 million set aside for rebranding. On 28 September 2008, The British Virgin
Radio Station rebranded as Absolute Radio, including the sister radio stations Absolute
Xtreme and Absolute Classic Rock.
On 29 July 2013, The Times Group sold off Absolute Radio to Bauer Media for 22.0
million, making a loss of 31.0 million in 5 years.
Times Syndication Service:
The syndication division of The Times of India Group, grants reprint rights for text, and other
media from the group's publications.
Brand Capital:
Brand Capital is the strategic investment division of the Times Group that works with the
entrepreneur eco-system. The company has 5 business offerings namely Brand Capital
which provides advertising capital to investee companies in return for business stake, Brand
Estate a similar offering for the realty sector with property as asset held, Springboard
which creates joint ventures with entrepreneurs in exciting asset-light industries, Brandscope
where aspirational brands are created and nurtured that straddle multiple content and
product categories and lastly Incubator Capital which impacts start-ups growth trajectory
through business and brand incubation.

Brand Capital also has two marketing divisions ScaleUp, a mentoring platform and
PROPEL an entrepreneur outreach program.
Online shopping:
Satvik shop, an online shopping website dedicated to organic and ayurvedic products.
So, looking the company profile anyone would desire or want to work in such a company
with such a brand name.

WORK CULTURE

The work culture of The Times Group is just awesome. Though I was a self-starter and
motivated toward my work, duty bound and hardworking, the company didnt let me feel any
burden on me.
I thoroughly enjoyed stint at the Times group.
The company is very progressive in its outlook. It allowed me to grow and evolve. It
improved my risk taking ability due to its openness in starting new ventures. I was involved
in some of the ventures from their conceptual stage.
I worked with the ASSISTANT MANAGER of RESULT AND MARKET DEVELOPMENT
DEPARTMENT who encouraged me to think and work wisely and that helped me in my
personal life situations too.
The most enjoyable part was the freedom to think out of box and the companys willingness
to accept new ideas. I had a fantastic team.
It is best place to work. I would like to give it five stars in rating it with other companies.

Times Group is having very supportive and helpful to their employees its like a family so in
this way I can say that Management and the job culture was superb. In terms of salary I
would again like to give it a five star as I got salary which was unexpected.
While working with the Times Group I felt that it is Goal Oriented Organization. An
organisaton which has 100% clarity in its actions towards companys vision and mission.
As a Readers Relationship Executive I have to approach customers and have to enquire about
the need of the client and have to provide them the right product.
Learned different way of convincing and handling customer queries management and the
enjoyable part is appreciation by my seniors was a great satisfaction.
It is a good exposure of the marketing strategies and techniques.
It is creative and productive. Good for Professional Growth. I found very friendly people in
the organization. If anyone is looking for work life balance this is the best I would
recommend it.
One more thing is that it has no work policy, Work from home is good if you travel your
home at distant places.
Abundant resources that you get in your line of work. Supportive and stimulating team. Not
so result driven so the work is a bit chill.

Can learn a lot as it is a market leader in procurement and specializes in large scale
purchases. Autonomous work culture. Supports creative ideas. You get a lot of freedom to
come up and implement them. All the employees especially the seniors are very supportive
and helpful, and they encourage you to be innovative. Overall, a great place to work in.

What type of Organisation

BCCL is India's most diversified media company with power brands across publishing,
television, internet, radio and outdoor domains. The story of BCCL goes back to November 3,
1838, when the flagship publication The Times of India was published as a bi-weekly
going by the name, The Bombay Times and Journal of Commerce.
Since then, it has consistently moved up the growth curve by successfully entering new
markets and launching new titles. The success of the organization has been guided by a
simple thought treating the newspaper not as a commodity or product but as a Brand, whose
prime objective is to serve its readers and advertisers. BCCL promotes a culture of constant
learning, innovation and fun at work.
Our Employee Value Proposition boasts of abundant career development opportunities;
benefits like life, medical, accident insurance, scholarships for employees' children, education
assistance for employees; monetary as well as non-monetary reward and recognition; and
employee engagement initiatives like Corporate Holiday Packages, Employee Clubs etc.
A strong focus on Corporate Social Responsibility, led to setting up of the Times Foundation,
which has single-mindedly worked towards adding value to the society through its services.

It acts as a catalyst by leveraging its core competence as a part of an apex media organization
to bring social change in sectors like education, health, poverty alleviation, public-private
partnership, etc.

ORGANISATION STRUCTURE
OF
THE TIMES GROUP

Organizational structure is defined as the way a company arranges the employees and
positions to allow for the most affective amount of work to be performed. This varies on the
size of the company and the number of employees that the company employs.
An example of organizational structure is called job specialization. This is a report that
organizes the employees by their position and hierarchy of management.

The factors that affect the structure of an organization are the type of work performed,
amount of employees, the amount of revenue the company produces, the layout of the
facilities and the range in which the services are received by the customers.
As I worked in The Times Group, I can say that it is product based or product specialization
structure.
A sales organization based on product specialization is more applicable for multi-business
companies with a large number of product/brands.
For all multi-business organizations, product-based sales structure is quite advantages
because this can create more value both for the company and the customer.
A particular salesperson develops the necessary knowledge and skill for selling a particular
product. The salesperson is also expected to acquire enough market information about the
competitors product/brand quality perception, price structure, product/brand positioning etc.
This helps better sales planning and strategy information.

Types Of
Products And Service
Offered By Organisation

- The Times of India, World's largest English-language broadsheet daily in terms of

circulation

- The Economic Times, India's largest financial daily, and the worlds second largest in
terms of circulation after The Wall Street Journal

- Maharashtra Times, Marathi daily

- Navbharat Times, Hindi Daily in Delhi and Mumbai

- Ei Samay Sangbadpatra, Bengali Daily in Kolkata

- Sandhya Times, Hindi Daily Evening Tabloid in Delhi

- Mumbai Mirror India's largest circulated compact newspaper

- Kolkata Mirror

- Ahmedabad Mirror

- Pune Mirror

- Bangalore Mirror, Bangalore's first morning compact daily

- Brand Capital, Play a bigger game.

- Vijaya Karnataka, Kannada daily.

- ZigWheels, India's largest Automobile magazine.

- ET Wealth, India's largest Personal Finance compact weekly.

It has also got subsidiaries which benefits it to increase their business day by day.
The Times Group subsidiary companies include:
ENIL:
Entertainment Network India Limited that controls:
- Radio Mirchi National network of FM radio stations
- 360 Degrees Events
- Times Outdoors Outdoors (TIM Delhi Airport Advertising Private Limited
- Mirchi Movies Limited Filmed Entertainment. Producers of BEING CYRUS,
VELLITHIRAI, MANJADIKURU
- Media 360 Concept India Pvt Ltd Bangalore Classifieds Channel Partner.
Times Internet Limited:
Times Internet Limited is one of the largest internet companies of India. It has interests in
online news, online business news, Hindi, Marathi, Kannada, and Bengali news, mobile, ecommerce, music, video, and communities. Some of the larger properties of TIL include:
Indiatimes shopping - one of the largest and earliest ecommerce portals in India
- Indiatimes
- HealthMeUp.com

- Gaana.com
- BoxTV.com
- Cricbuzz.com
- MensXP.com
- ZigWheels
- Dineout.co.in
- Speakingtree.in
Times of Money:
Times of Money operates financial remittance services for Indians abroad to send money
back to India. Their product, remit2India, is a standalone product, while also powering the
remittance services of many banks globally.
Times Business Solutions:
- TBSL, corporate website of TBSL.
- TimesJobs, a jobs portal
- Techgig, a professional networking site for Technology Peoples.
- SimplyMarry, a matrimonial portal
- Magic Bricks, a real estate portal

Yolist, free classifieds portal

- Ads2Book, online classifieds booking system for print publications
- PeerPower, a Senior-Level professional networking portal
World Wide Media:
World Wide Media - started off as a 50:50 magazine joint venture between BCCL and BBC
magazines. In August 2011, it was announced that Bennett, Coleman & Co. bought out the
remaining 50 per cent shares of Worldwide Media from BBC Worldwide thereby making
World Wide Media a fully owned subsidiary of BCCL.
- Filmfare
Filmfare Awards, an awards show
- Femina
Femina Miss India, a Beauty Pageant
- Mr India World, a Male Beauty Pageant whose winner represents India in Mr World.
- Miss Diva, a part of Femina Miss India pageant.
- Top Gear Magazine India
- BBC Good Homes

- Femina Hindi
- Grazia
- Hello Magazine
TIML Radio Limited:
On 30 May 2008, SMG sold The British Virgin Radio to TIML Radio Limited for 53.2
million with 15 million set aside for rebranding. On 28 September 2008, The British Virgin
Radio Station rebranded as Absolute Radio, including the sister radio stations Absolute
Xtreme and Absolute Classic Rock.
On 29 July 2013, The Times Group sold off Absolute Radio to Bauer Media for 22.0
million, making a loss of 31.0 million in 5 years.
Times Syndication Service:
The syndication division of The Times of India Group, grants reprint rights for text, and other
media from the group's publications.
Brand Capital:
Brand Capital is the strategic investment division of the Times Group that works with the
entrepreneur eco-system. The company has 5 business offerings namely Brand Capital
which provides advertising capital to investee companies in return for business stake, Brand
Estate a similar offering for the realty sector with property as asset held, Springboard
which creates joint ventures with entrepreneurs in exciting asset-light industries.

Brandscope where aspirational brands are created and nurtured that straddle multiple
content and product categories and lastly Incubator Capital which impacts start-ups growth
trajectory through business and brand incubation.
Brand Capital also has two marketing divisions ScaleUp, a mentoring platform and
PROPEL an entrepreneur outreach program.
Online shopping:
Satvik shop, an online shopping website dedicated to organic and ayurvedic products.
So, looking the company profile anyone would desire or want to work in such a company
with such a brand name.

TV Channels under Times Network:

Available Television Channels

- MN+ HD
- Romedy Now
- Romedy Now HD
- Movies Now
- Movies Now HD
- Movies Now 2
- ET Now
- Zoom
- Times Now
- Magicbricks Now

Learning Objectives

The study carried out to know the customer attitude towards the products of The Times
Group.
- To find out attitude towards about The Times Group products.
- To find out what plays important role in increasing the sales.
- To study the customer evaluation of the service provided by The Times Group.
- Proper understanding and analysis of The Times Group products.
- Study of all the market situation of the study.
- To know the customer satisfaction towards the delivery system and how they can improve.
- To find out the customers expectations about The Times Group product.
- Ability to analyze real customer data and synthesize marketing objectives
And initiatives.
- Ability to develop marketing strategies based on product, price, place and promotion
objectives.

- Ability to communicate the unique marketing mixes and selling propositions for specific
product offerings.
- Ability to collect, process, and analyze consumer data to make informed marketing
decisions.
- Building relationships with people who can serve as advisers or mentors.
- For improving communication skills.

Work done by the studentDepartment, product handled, timing

I Akash Sanjay Thorat have done my internship in The Times Group.
My position in the company was Readers Relationship Executive, which I have done
thoroughly.
As my job included customer handling and convincing customer to purchase our product.
In The Times Group, I have handled or I was given their ten products or their magazines.
I have done my internship on a time bound basis for the month
Of 01st April 2016 to 15th May 2016.
My job responsibility was concept marketing at retail outlets.
The products (magazines) given to me are as follows:
- Femina
- Femina Hindi
- Filmfare

- BBC Topgear
- Hello!
- Grazia
- Good Homes
- Lonely Planet
- Homes Trends
- BBC Knowledge

Filmfare

Filmfare is an English-language, tabloid-sized magazine about Hindi-language cinema,

popularly known as Bollywood. Established in 1952, the magazine is published by
Worldwide Media, a subsidiary of The Times Group, India's largest media services
conglomerate.
Filmfare is one of the most popular entertainment magazine in India.

Since 1954, it gives popular film awards the annual Filmfare Awards and Filmfare Awards
South.

History:
Launched in 1952 by The Times Group that published the newspaper The Times of India.
Filmfare came only a year after Screen was launched by The Indian Express. Taking off from
the image of The Times of India, Filmfare combined serious film journalism with glamour. It
featured exposes of exploitation of junior artists, articles various aspects of filmmaking, and
notable cinemas of the world, like Italian, Japanese and the German cinema. It also benefitted
hugely from the extensive distribution network of the newspaper, and quickly gained
popularity nationwide as an upmarket households.
In 1953, it further emboldened its place in the Indian film industry, when it established two
motion picture awards. First the Filmfare Awards for movies in Hindi, and the Filmfare
Awards South for movies in the Kannada, Malayalam, Tamil, and Telugu languages both
started in the same year. The awards were based on Academy Awards, with a difference that
the winners were decided by readers votes, thus known as "popular awards. The annual
Filmfare Awards ceremony, held in Mumbai, is one of the oldest and most prominent film
events in India. Filmfare Awards East for films from West Bengal, Odisha and Assam was
started in 2014.

In 2005 Filmfare and some other publications, most notably Femina, and Indian editions of
Hello, Good Food, Top Gear, and Good Homes were split off into a subsidiary. The new
ownership, Worldwide Media, is a 50:50 joint venture between The Times Group and BBC
Magazines, the publishing division of BBC Worldwide. Thereafter in October 2011
Worldwide Media became a wholly owned subsidiary of Bennett, Coleman & Co. Ltd.
(BCCL), the parent company of the Times Group. The Hindi language edition of Filmfare
was launched in 2011.
Regular Segments:
NayanHindi film industry (HiFi) news; reports about the latest quarrels between actors; celebrity
gossip and hearsay.
Big TicketPreviews of upcoming films, and reviews of current ones. Short prose with an array of
photos.
Fashion PlayA copy editor at Filmfare says that Bollywood actors read this segment because it provides
current opinions of their fashion sense. Stars are prominently branded "hot" or "not"
depending on their fashion quota.

Photo ShootsPhoto series by famed photographers, such as Munna S, Dabboo Ratnani, and Atul
Kasbekaroften with a theme.
Future StockSpeculations about which up-and-coming actors, musicians, and directors will rise to
stardom.
Generation NextTrivia about younger stars.

Femina

Femina is an Indian magazine, published fortnightly. It is owned by Worldwide Media, a

50:50 joint venture between BBC Worldwide and The Times Group.
It is primarily a women's magazine and features articles on relationships, beauty and fashion,
travel, cuisine, and health and fitness. It also features articles on celebrities and cultural facets
of Indian women.

History:

Femina was founded in 1959. It was first published in July 1959. It has organized and
sponsored the Femina Miss India beauty pageant since 1964. From 1994 to 1999, it also
sponsored the Femina Look of the Year contest to send an Indian contestant to the Elite
Model Look competition.

Femina Hindi

Femina reached out to the modern Indian, hindi-speaking woman by launching its Hindi
edition in November 2008.The magazine speaks to the reader in the language and style she is
most comfortable with. With its stylish look & feel and fresh content, Femina Hindi speaks to
the evolved and upmarket Hindi reader like no other magazine.
Having become the definitive life and lifestyle guide for progressive Indian women,
extending Femina to fit the needs of the Hindi-speaking woman seemed like the next thing to
do. In 2008 Femina Hindi was launched, speaking to the modern Hindi-speaking women in
the language and style she is most comfortable with. Uniquely positioned to fulfil her needs,
the magazine is in sync with her desires and aspirations.

With its stylish and contemporary look and feel, and fresh content, Femina Hindi talks to the
evolved and upmarket Hindi reader like no other Hindi magazine. No wonder she swears by
it.

BBC Topgear

The Indian edition of BBC TopGear is published by Worldwide Media Pvt. Ltd (WWM), a
sub-division of The Times of India Group formed in 2005 as a joint venture with the BBC.
The magazine is published out of the Times of India Building, opposite Chhatrapati Shivaji
Terminus Railway Station. The first edition was launched in September 2005.
BBC TopGear is an automotive magazine with a lifestyle flavor. So apart from road tests its
USP are its surreal features which normally test the cars and bikes in various environment
and talks a lot about driver interactions with the car and not just the technical specifications.
The magazine has made a niche for itself with its take on automotive journalism.

WWM, led by Deepak Lamba (CEO), also publishes other popular titles like Femina,
Filmfare, Grazia India, Hello, BBC Good Homes India, BBC Knowledge and Lonely Planet

Magazine India. Joji Varghese is the publisher, print and production controller of TopGear
India.
Editorial Team:
- Girish Karkera (Editor)
- Sriram Narayanan (Deputy Editor)
- Debabrata Sarkar (Associate Editor)
- Abhinav Mishra (Features Editor)
- Christopher Chaves (Assistant Features Editor)
- Devesh Shobha (Features Editor)
- Agasti Kaulgi (Road Test Editor)
- Amaan Ahmed (Copy Editor)
- Samarpan Bhowmik (Senior Copy Editor)
- Tejal Bhatkar (Senior Editorial Coordinator)

Design team:
- Kiran Jadhav (Senior Art Director),

- Krupa Shitole (Deputy Art Director),

- Laxman V. Sarmalkar (Senior Graphic Designer),
- Rajeev Gaikwad (Photographer),

Contributing Photographers:
Himanshu Pandya, Parag Parelkar, Shashank MB, Somdutta Nhawkar

Hello!

Hello (stylised as HELLO!) is a weekly magazine specialising in celebrity news and humaninterest stories, published in the United Kingdom since 1988.
It is the United Kingdom local edition of Hola!, the Spanish weekly magazine.

History:

Hello was launched in 1988 by publisher Eduardo Snchez Junco, owner and chairman of
Spain's HOLA! magazine. HOLA! was created in 1944, by husband and wife Antonio
Snchez Gmez and Mercedes Junco Caldern.

Awards:
- 2008 'PTC Top Dog Awards Commercial Director of the Year', Winner
- 2005 'ACE', UK Magazine distributed Internationally, Winner
- 2004 'PPA' Sales Pitch of the Year, Winner
- 2002 'PPA' International Magazine of the Year, Winner
- 1999 'BSME Awards', Best International magazine, Winner.
- 1998 'Marketing Week 20th Birthday Awards', Best Consumer Magazine, Winner
- 1996 'The Press Circulation Awards' - Consumer Magazine of the Year, short-listed
- 1995 'International Press Directory' - International Publishing Award to Eduardo Snchez
Junco
- 1992 'The Press Circulation Awards' - Circulation Excellence by a Consumer Magazine,
Finalist

- 'Media Week Press Advertising Awards' - Consumer Magazine of the Year, Winner
- 'The Publisher' - Best Front Cover, Winner

- 'PPA' - Consumer Magazine of the Year, Highly Commended

- 1991 'The Press Circulation Awards' - Circulation Excellence by a Consumer Magazine,
Winner
- 'British Society of Magazine Editors' - General Interest Magazine Editors of the Year,
Winner
- 'The Publisher Magazine Publishing Awards' - Magazine of the Year, Runner-up
- 'PPA' Consumer Magazine of the Year, Highly Commended
- 1990 'PPA' Consumer Magazine of the Year, Winner
- 'Media Week Advertising Awards' - Consumer Magazine of the Year, Winner
- 'The Press Circulation Awards' - Greatest Annual Percentage and/or Copy Growth by a
Consumer Magazine, Runner-up

Litigation:
- 2003 Catherine Zeta-Jones and Michael Douglas sued Hello for publishing unauthorised
photographs of their wedding. Rival magazine OK! had an exclusive contract for pictures of

the wedding, and also sued Hello. In November 2003, OK! was awarded 1,033,156 in
damages, and Jones and Douglas received 14,600.
- 2006 Hello, which secured the British rights to the first images of Brad Pitt and Angelina
Jolie's newborn daughter, launched legal action with People against two websites that printed
a leaked exclusive shot of the couple with their new baby daughter. The leaked photo, which
contains Hello magazine's logo, shows a headline which reads: "The biggest exclusive of the
year. Angelina and Brad with their new Baby Shiloh Nouvel." People magazine reportedly
paid more than $4 million USD to secure the American rights.

Grazia

Grazia is the Indian edition of the Italian women's fashion and celebrity gossip magazine
called Grazia. It is the 10th international edition of Grazia. The monthly magazine covers
fashion, health, and current events, and is targeted at affluent urban women.
The first issue of the Indian edition of Grazia was the April 2008 issue featuring Bipasha
Basu on the cover.[6] It was launched on 7 April 2008 by Worldwide Media (WWM).
Grazia, owned by Arnoldo Mondadori Editore, is published under license in India by World
Wide Media.

Started in 2004, WWM was originally a joint venture between The Times Group and BBC
Worldwide. It has been a wholly owned subsidiary of The Times Group since October 2011.

The company also publishes Femina, Filmfare, Top Gear, GoodHomes Magazine, Lonely
Planet magazine and Hello India, among others.
Grazia, India's fastest-growing style magazine, is a fabulous mix of the latest trends, hottest
beauty buys, thought-provoking features, and more. If you like your news fresh and up-tothe-minute, you'll love Grazia!
Grazia which means grace is an Italian women's magazine with a formula so unique and
Easy Chic, it was voted UK's Best Magazine of the Year 2008 and is one of Europe's largest
selling style magazines. In India, Grazia was launched in April 2008 by WWM, A Times
Group Company.

What makes Grazia different from other fashion magazine is its unique content Grazia
blends the latest fashion trends with thought-provoking features and celebrity news to arrive
at a format that is unlike any other a mix that has quickly made us a favourite with
thousands of women across the country. Grazia works with a distinctive Easy Chic
philosophy, which decodes fashion and makes trends and style easy to understand and
achieve. In a nutshell, Grazia offers a tone that is fresh, fun, and friendly, with advice that upto-the-minute and bang-on trend.

Good Homes

Turning homes into masterpieces with ingenious decor ideas and more!
GoodHomes India is the ultimate guide to a well-styled home. As one of the most preferred
and leading decor magazines, GoodHomes inspires its readers with cutting-edge trends,
innovative styles and beautiful homes from across the globe. As true custodians of design, the
magazine advocates the tagline "good design changes everything".
Good Homes is full of inspiring ideas and the latest trends to help you create the perfect
home. It is packed with helpful advice, beautiful real homes, new products and decorating
ideas to give your living space a lift. Every month it shows you how to shop for and create
current schemes in your own home to maximum effect, whatever your budget is.
Get to know some of the finest names in the design and decor industry, and a look at styles
that will inspire a new style of living.
Plus, see some of the most stunning real homes from across the world.

Lonely Planet

Tour the world with the flip of every single page.

The world's most trusted source on travel, Lonely Planet has made its way to India. Through
vivid writing and stunning color spreads from celebrated and seasoned traveller-writers and
photographers, Lonely Planet Magazine India Inspires travelers to sample different cultures
first-hand, discover new people, And learn fascinating stories about every place.
As more and more Indians travel and travel abroad, they discover that the travel guides in the
market while being helpful, rarely have answers for needs that are typically Indian: Will I
find a vegetarian restaurant in Beijing? How do I travel safely with my whole family? What
do I buy for folks back home and where do I buy them?

Enter Lonely Planet India. The main purpose of setting up shop in India is to provide
authentic and independent information tailored for the Indian travellers needs and written by
Indian authors. Lonely Planet promises Indian travellers better travel planning, richer
experiences and more memorable holidays to share. Our full colour travel guides, packed
with breathtaking images, are easy to use, reader-friendly, and offer great value for money.
Online, youll find advice, inspiration and an easy way to buy our guides.
Lonely Planet is renowned for its first-hand approach, up-to-date maps and commitment to
providing the best information for travellers.
- Accurate, practical information
Lonely Planet authors are experienced, insightful travel experts. They personally research the
places they write about both in the first and in subsequent editions and provide essential
travel details along with a wealth of insider information and first-hand tips.
- Impartial recommendations
Lonely Planet travel guides contain no advertising. Lonely Planet authors are not allowed to
accept free accommodation or meals in exchange for favourable write-ups, so their
recommendations are honest and objective.
- Best-value tips
Lonely Planet recommends a wide range of options so that travellers can get the most out of
their time and money, whether theyre travelling on a shoestring or an expense account.

- Health and safety advice

Lonely Planet offers accurate, practical advice for travelling safely in all destinations. We
also provide valuable tips for staying healthy and essential information on what to do in an
emergency.
- Background information
Lonely Planet believes that the more travellers know about the people and places theyre
visiting, the more theyll enjoy their trip and the less negative impact their presence will
have. To this end, the travel guides offer information on customs, etiquette, history, religion,
art and politics.
- Sturdy construction
Lonely Planet travel guides are built for the road, with laminated covers and spine-stitched
bindings that wont fall apart with heavy use or inclement conditions.
- Pain-free books
All Lonely Planet books provide context and advice on travelling sustainably and
responsibly. Lonely Planet works hard to reduce waste in the production and distribution of
our books. We work hard at forecasting and printing to reduce excess stock. We use 100%
Ancient Forest Friendly (AFF) paper and require suppliers to adhere to local and international
labour standards. For more details, check out our Responsible Travel section.

Home Trends

Home TRENDS, your authoritative guide to architecture and design.

TRENDS, first published in New Zealand, is one of the most widely read architecture and
design magazines in the world today. Currently in 10 countries, India is the 11th edition of
this magazine. Launched in India as the Home TRENDS series, the magazine aims to meet
the demand for a world-class reference source on architecture and design for the both
professionals and home makers.
Home is where a story begins....and the new age stories are all about experimenting with new
styles and staying close to the nature. The line between the indoors and outdoors is thinning
every moment and the reason is that the new generation of homemakers do not prefer opaque
doors and too many walls. And this, indeed is good news!

"Today, people are more exposed to design trends and relate it to their lifestyle and
personality. Thus, they want their space to be a direct reflection of what kind of a person they
are," shares Ankita Baid, founder, Ark and Arts.
Be it walls, windows or utility spaces, the demand to customize home spaces according to
lifestyle and personality is on a rise. "Personalized metallic finishes or made to order marble
carved walls are going to make a bold impact in the times to come. Customized finishes are
going to be the next thing to look out for," adds Ankita.
A lot of experimentation is giving way to thin the lines between indoors and outdoors. Trend
experts say that the demand is rising for wide and see-through doors and windows and less
number of walls in the house. "People are moving towards open and wider spaces. They want
to merge the external environment with their indoor spaces. If you observe the trend closely,
people prefer windows/doors that are at least 15ft high and 10 to 20ft wide," says Manish
Bansal, CEO, Window Magic.

Some of the #TOIHometastic trends are:

- Metallic tiles
- uPVC windows
- Vertical gardens
- Conservatories
- Gold/Copper
It was founded in 2010.
Home & Design TRENDS is a one-stop source book for global and Indian contemporary
design, architecture and interiors.
In May 2010, Worldwide Media Pvt. Ltd. A Times Group Company, launched TRENDS,
one of the most widely read architecture and design magazines in the world. Currently in 10
countries, India is the 11th edition of this magazine. Launched in India as the Home
TRENDS series, the magazine is well poised to meet the demand for a world-class source of
reference on Architecture and Design. With its outstanding and pertinent features Home
TRENDS raises the bar by catering to the varied and evolving design sensibilities of todays
India.

Home & Design TRENDS, offers an exciting mix of International and Indian trends in the
architecture and design space. It also offers a global platform to Indian architects and interior
designers as their work will be showcased globally through the website and other editions of
the magazine.
Priced at Rs.250, Home & Design TRENDS has 10 issues in a year, each offering a unique
subject ranging from bedrooms, kitchens, exteriors to commercial design.

BBC Knowledge

The first edition of BBC Knowledge, launched in the United States in August 2008, was an
instant success; the magazine was voted among the Top 10 newly-launched magazine's of
2008 by Library Journal, USA. It is also available internationally in the United Kingdom,
Brazil, Singapore and Bulgaria.
The Indian edition was launched in India in November 2010.
With its unique content and style, BBC Knowledge holds the key to the mysteries of the
world.

Written by renowned academics and experts in the fields, BBC Knowledge's wide-range of
features provide riveting and up-to-date information on subjects ranging from treasure
hunting in the 21st century, Darwin's theory of evolution, the atomic bombing of Japan,
global warming to the rivers of the Amazon. With material that is meant to stimulate the
mind, this magazine looks to empower a young generation of readers.
It was started in 2010. BBC Knowledge is a magazine for young curious minds. It features indepth information on subjects like Science, History and Nature.
BBC Knowledge is a magazine for young inquisitive minds where well-researched,
handpicked stories are matched with arresting visuals and graphics to cover subjects covering
science, history and nature. Written by renowned international experts, BBC Knowledges
wide-range of features provide riveting and up-to-date information on subjects ranging from
treasure hunting in the 21st century, Darwins theory of evolution, the atomic bombing of
Japan, global warming to the rivers of the Amazon.
With its unique content and style, BBC Knowledge holds the key to the mysteries of the
world.

Department visited and his observation about those department

There are various departments in the organization are as follows:
- Response
- Brand capital
- Results and Market Development
- Editorial
- Production
- Business and Commercial
- Finance
- Management Assurance Services
- Mergers and Acquisitions
- Modernization
- Legal
- Personnel
- Administration
- Human Resource.

The Business And Commercial Department

It is department that handles supply management for the BCCL.

Supply Management correctly suggests expertise in identifying, monitoring, and improving
the performance of responsive external resources of an organization and managing materials
used by it efficiently and effectively.
Function is to keep costs lower than competitors without losing the quality and supply
reliability is the key to value growth.
It is also responsible for any contracts and agreements signed on behalf of the company.

The Financial Department

The department that handles all the finances of the company. Any transaction that is made,
any salary that is to be paid, goes through this department.
The services provided by this department include: Processing/Disbursing of Salary and
Reimbursements. Issuance of Payslip/Tax Worksheet through email. Salary/ Reimbursements
are disbursed two days before the last working day of the month.
Processing/Disbursing of Salary Advances / Loans / Travel Advances and their settlement.
Travel Expense Statement processing and settlement.
Handling and dispensing of PF (Provident Fund). Statutory compliance including payments
such as Income Tax, ESIC, Professional Tax, LIC, Labour Welfare Board etc.
Processing of Full & Final Settlements on Resignation and Retirement.
Providing assistance with regards to Leased Cars as per the Scheme.

The Production Department

The Production Department handles the actual creation, composition and production of the
newspaper. The functions of the department are divided into two major categories vis--vis:
Pre-Press this part handles the functions that are involved in the creation process of the
newspaper. All the process of designing, writing, arranging of news articles right upto the
point where the final template reaches the press, is known as pre-press. Press, as the name
states, the actual process of printing of the newspaper in the press is referred to as the press
part of production.

Results and Market Development Department

The RMD Department, usually known as the Circulation Department, handles the delivery of
the newspaper and magazines to the customers via various channels of vendors, dealers and
salesmen.

There are basically three types of Sales:

- Trade Sales
- Line Sale
- Cash Sale
- Bulk Sale

When a substantial number of copies are being delivered to a single

location/address/destination it is referred to as a bulk sale.
- Subscription Sale
When a prepaid subscription of at least 6 months or more is applied for, it is called a
subscription sale.

The Response Department

It is our job to make people unhappy with what they have."

The Response department handles the sale of advertisement spaces on the newspaper. Since
advertising is the most important source of revenue for the Times of India, the importance of
the department is exponential.
Brands, companies or individuals can apply for purchase of ad space on the newspaper
charged on the basis of location on newspaper, the size of the space and the number of prints.
Some of these ads are sold by people known as inbound telemarketers (or inbound inside
salespeople), who wait for people to call them, such as an individual who wants to sell his
car.

Human Resource Development Department

The Human Resource Department handles, maintains, retains, develops, enhances, An expert
HR and manages the resource people have. should know: Management is to extract the
maximum Sociology output from the limited supply of the Economics human resource.
Anthropology
Objectives of HR: Politics To develop a culture of perpetual learning Psychology with
respect to human dignity Physiology

The Editorial Department

The editorial section is the department that handles the contents of the newspaper.
The editorial department is responsible for pretty much everything that appears in your
publication that isnt advertising. Its main goal is to report the news accurately and in a readerfriendly way.
A collection of reporters, journalists, writers, sub-editors, editors, graphic designers &
photographer work together to assemble the newspaper.

Learners Experience and whether he feels those objectives have

been achieved

I Akash Sanjay Thorat, worked or has completed my internship in The Times group as
Readers Relationship Executive for a time bound of 1st April 2016 to 15th May 2016.
As I completed my internship I got a really brilliant experience.
I got knowledge of the field I was given. I was thought in believing in team work and not
from doing it alone.
I came up with new skill. And I also completed my all the objectives of learning.
From the internship my objective have been achieved.
- Improved Communication Skill.
- Customer Handling
- Market Study
- Developed marketing strategies.

Bibliography

Websites:
- www.google.com
- www.wikipedia.com
- www.timesofindia.com
- www.mags.timesgroup.com
Books And Magazine:
- Sales and distribution
(Semester V)