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DIAGNOSIS
Client in the first meeting may not be the eventual client. Hence desist coming to a
conclusion if it is an Open Organization issue or something else.
Asking questions around the following issues can be critical to understand the key problem
area:
2. Data on symptoms of the business problem, e.g. drop in sales, low customer
satisfaction ratings, percentage quality rejects, number of sales returns etc.
Conduct conversations with a sample of employees to understand their issues vis-à-vis the
business problem and how collaboration, information sharing and communication is
contributing to it.
Conduct interviews with a sample of users across levels – 1 from executive, 2 from middle
management, 4 from junior management and frontline employees – either on phone or in
person.
Identify the communication and collaboration related root cause that is contributing to the
problem
- What are the desired states – as a behavioral level and at a functional level that the
audience desires
- Past implementations like intranets etc. and the success/failure for the same
SELECT
This is a tactical step that involves selecting a tool that best fits the organizational needs
and requirements. There are potentially a number of qualified vendors that provide solutions
for the proposed program. A short list of vendors should be created based on a preliminary
investigation of possible candidates.
The evaluation process should address product requirements based on specific application
features, which vary by solution type, as well as generic requirements such as:
- Security
- Reliability
- Scalability
- Ability to customize
- Ease of use
ENGAGE
The selection and implementation is the easy part – however the real challenge for any
organization to transform into an open organization is for behavioral change to happen so
that people start using the tools to derive maximum benefits.
Here are some of the ways new methods and tools can be implemented
When leadership commits to a change, the message must be that the change is not an
option. But the message that often comes across is "We'd like you to change, we're asking
you to change, we implore you to change, please change..." Whenever people have the
option not to change, they won't. Hence the messaging has to be that the change is
imperative and non-negotiable.
c. What are the current work processes and workflows that would be disrupted
a. Making case studies on how the technology will address issues unearthed in
the diagnosis
c. Enabling the champions to connect with each other and take the education
independently
OWNED BY "INSIDERS"
Change is an inside job. Although 2020 Social consultants might provide valuable ideas and
input, people inside the systems must accept responsibility for the change.
If you keep rewarding employees for what they've always done, you'll keep getting what
you've always gotten. Make sure that rewards, recognition and compensation are adjusted
for the desired change.
For change to happen, everybody involved must buy-in. Leadership, however, must take the
first steps. Change is aborted whenever leadership doesn't demonstrate the same
commitment they expect from others. Some ways to kickstart the change is to get the
leadership team to start profiling and updating and sharing their details on the tool.
FOLLOW-THROUGH
The best planning is worthless if not implemented, monitored and carried out. Responsibility
must be clearly defined for making sure that follow-through is timely and intense.