Acquiring Art is like purchasing part of

the plurality of an Artists consciousness

The Business Of Art

WHO SHOULD DO THIS COURSE ?

Family Office
Members of Media
Aspiring/Existing Art Collectors
Professionals In Private Banking
HNIs Wanting To Diversify Their Portfolio
Existing & Aspiring Artists and Art Students (BFA|MFA)
Anyone Who Wants To Start An Art Gallery/Auction House

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The Business Of Art

COURSE
CONTENT
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The Business Of Art

COURSE CONTENT
TALES OF PASSION & PAIN

A Brief History of Art

Key Genres Of Art
Artists, Collectors & Dealers
An Overview of International Art Market

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The Business Of Art

COURSE CONTENT
!!
A BRIEF HISTORY OF INDIAN ART

Pre and Post Independence Movements

Groups and Movements
Progressive Artist Group
Indian Modern & Contemporary Art
Introduction To Indian Antiquities
Macro-view of Indian Art Market

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The Business Of Art

COURSE CONTENT
DYNAMICS OF THE ART BUSINESS
Art as an Alternate Asset Class
De-risking the Gallery/Collectors Model
Role of Galleries | Dealers | Museums and Art Fairs

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The Business Of Art

COURSE CONTENT
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DIGITAL MARKETING & ONLINE ART FIRMS

DNA of the Art Brand

Buzz Marketing & PR
Digital Marketing Framework
Marketplace Business Models

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The Business Of Art

COURSE CONTENT
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EXPERIENTIAL FRAMEWORK ON COLLECTING ART

The Aesthetics of Art

How To Start Collections
Stories & Anecdotes-Key Collections
Role of Galleries | Dealers | Museums and Art Fairs

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The Business Of Art

COURSE CONTENT
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SPECIAL GUEST LECTURES

Gender Perspective in Art

Visit to an Art Restoration Studio
Perspective of a Young Curator
Perspective of an International Auction House

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The Business Of Art

FACULTY
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EXPERIENTIAL PEDAGOGY ENGAGING FACULTY

Faculty: Leading Gallerists, Collectors, Scholars, Consultants, Curators & Auction Heads
Visits To NGMA, Private Museum, Leading Galleries & Important Collectors
Highly Visual Experience using Films & Visual Imagery for better assimilation
Timings 11 AM to 2:30 PM (Tuesdays and Thursdays)

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The Business Of Art

FACULTY
Hugo Weihe
CEO Saffron Art
International Director
Christies, Asian Art
University of Zurich
(PHD Asian Art)
Seminar on Antiquities

Deepanjana Klein
International Head of South Asian
Modern & Contemporary Art
Christies New York
De Montfort University UK (PHD
Indian Art) Christies
Perspective of Indian Market

Neeraj Batra
Co-Founder OnCourse Vantage,
Founder Great Banyan Art,
Co-Founder YWLP India
IIM Ahmedabad
Tales of Passion & Pain,
De-risking Business Models/
DNA of Art Brand

Arun Vadehra
Founder Vadehra Art Gallery,
Vadehra Builders
Consultant Christies India
St. Stephens
Portrait of an Indian Art
Gallerist

The Business Of Art

FACULTY
Minal Vazirani
Co-Founder & Director
Saffronart
UCLA & INSEAD
Indian Contemporary Art
Market

Abhishek Goyal
Associate Partner
Startup Equity Partners
University of Virginia
Art Fairs/Chinese Art Market

Kishore Singh
Head of Publications &
Exhibitions DAG Modern
Columnist, Editor, Writer
History & Genres of Indian
Art

Gayatri Sinha
Founder
Critical Collective
Critic, Curator & Art Writer
Gender Perspective in Art

The Business Of Art

FACULTY
Roobina Karode
Director
Kiran Nadar Museum of Art
Perspective of a Private
Museum Curator

Priya Khanna
Art Life Restoration Studio
Indias Top Restorer
National Museum Institure
Visit to a Restoration Studio

Nitish Rai Gupta

Founder Digital
Consulting
IIM Calcutta
Buzz Marketing & Online
Art Models

Mandira Lamba
Founder Gallery
Blueprint 12
Fashion Institute of
Technology
Perspective of a Young
Curator

The Business Of Art

FELLOWS
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BUSINESS OF ART FELLOWS
I BATCH Feb-Apr-2016

The Business Of Art

SELECT BUSINESS OF ART FELLOWS
I BATCH Feb-Apr-2016

BAHAAR!ROHATGI!

MANDIRA!LAMBA!!

!!!!TARA!ROY!!

NEETIKA!CHOPRA!!

AMRITA!COOMAR!!

SUMEETA!CHOPRA!

!!!SAPNA!PUNJABI!!

!!RISHNIT!HEERA!!

PRAKRITI!SINGH!!

ADITYA!NANDA!!

!!!!NEETA!RAHEJA!

PURNIMA!DHAWAN!!

!!ROMA!DVIBEDY!!

SHAILJA!KATOCH!!

!!!!SUMI!NAIR!!

!!!!RINKU!JAIN!!

!SUMITA!TAYAL!!!

!ROHIT!CHAWLA!!

The Business Of Art

MORE INFORMATION

The Program runs from Nov 3rd to Dec 20th.

Classes are held on Tuesdays & Thursdays 11 am to 2:30 pm
Visits to Museums, Collectors, Art Studios on select Saturdays
For registration and further information kindly contact us on:
98107 22448 / 98111 58196
or email us on:
businessofart@oncourseglobal.com

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