Samsung Electronics Co

1. Companys overview
1.1.

Company Profile

1.2.

Vision

Samsung is dedicated to developing innovative technologies and efficient

processes that create new markets, enrich people's lives and continue to make
Samsung a digital leader.
Vision 2020
Samsung Electronics' vision for the new decade is to "Inspire the World,
Create the Future."
We are committed to inspiring communities around the world by developing
new technologies, innovative products and creative solutions. We are also
committed to creating a brighter future by developing new value for our core
networks: industry, partners and employees. Through these efforts, we hope to
contribute to a better world and a richer experience for all.
As part of our new vision, we have mapped out a specific plan of reaching
$400 billion in revenue and becoming one of the worlds top five brands by 2020. To
this end, we have also established three strategic approaches in our management:
creativity, partnership and talent.
We are excited about the future. As we build on our previous
accomplishments, we look forward to exploring new territories, including health,
medicine and biotechnology. We are committed to being a creative leader in new
markets and becoming a truly No. 1 business going forward.

1.3.

Mission

1.4.

Value

We believe that living by strong values is the key to good business. Thats
why these core values, along with a rigorous code of conduct, are at the heart of
every decision we make.
People- Quite simply, a company is its people. At Samsung, were dedicated to
giving our people a wealth of opportunities to reach their full potential.

Excellence- Everything we do at Samsung is driven by an unyielding passion for

excellenceand an unfaltering commitment to develop the best products and
services on the market.
Change- In todays fast-paced global economy, change is constant and innovation is
critical to a companys survival. As we have done for 70 years, we set our sights on
the future, anticipating market needs and demands so we can steer our company
toward long-term success.
Integrity- Operating in an ethical way is the foundation of our business. Everything
we do is guided by a moral compass that ensures fairness, respect for all
stakeholders and complete transparency.
Co-Prosperity- A business cannot be successful unless it creates prosperity and
opportunity for others. Samsung is dedicated to being a socially and environmentally
responsible corporate citizen in every community where we operate around the
globe.

2. Companys strategy
3. The competitor
4. The companys balance scorecard
5. The companys market share