24 hr pharmacy-Gene

1. How will your existing clients benefit from the new service?
How will new clients benefit?
2. To what extent will you need to educate new or existing
clients about the new service? (i.e., Do they already know they
need it?)
3. How will you rollout? What deliverables will you provide by what dates?
Approximate Launch Date
Pharmacist to join by
Products to be made available before
Signage to be provided by Branding and Projects team
Security Personnel to be provided at night-Operations team
Publicity
Procurement

5. What are your revenue projections for the new offering over
one, two and three years?
What variables can affect those projections (for better or
worse)?
6. What are your costs to fund the rollout (including employees
time, capital outlays,new technology, marketing/advertising,
etc.)?
8. What marketing channels will you use? How will you evaluate
the effectiveness of these activities and measure your returnon-investment for each channel?

Publicity activity

10. What are the biggest, most potentially costly unknowns?

24 hr pharmacy-General Pharmacy- Planning

There is no 24 hr pharmacy nearby, existing customers can visit the main pharmacy once they kno
comfortably walk in anytime to buy their routine requirements,

Need to educate and inform the regular customers at the point of sale during the day time .May be
that its 24 hr pharmacy
ide by what dates?

First week of August 2016 but general products will be made available much in advance subject to
Master .
second week week of August 2016,once finalized by HR
20-Jul-16
Some time after the soft launch(trial launch which can happen around second or third week of July

Discussed with Mr Sanjoy Kumar Doss-night cash handling, CASHIER, and credit card machine to b

To be discussed with Marketing team, it should be done very simple and then aggresively once we
Started talking to vendors, samples expected shortly
Medicines can be procured once we are able to create and add new product codes once we do the

Not significant for the first 2-3 months ,But will get good revenue after that, once people come to
and increse our product offerings based on customer feedback
Competition,product non availability, limited range of products,

1Pharmacist,Signage,Promotion Marketing activities and News paper inserts on a regular basis till t
amy also have to provide home delivery

Can go to digital Marketing like twitter to promote the offering,news paper inserts can be made and
added at the premises to make the pharmacy more visible.

Can go to digital Marketing like twitter to promote the offering,news paper inserts can be made and
added at the premises to make the pharmacy more visible.Can also take the help of branding to m

Comepetitors, Poor execution due to improper supply, staff shortage, lack of infra structural suppor
supplies to customers due to procurement limitations or process limitations

cost benefit-brand value revenue