MARCELLAS DELIGHTS

Sta. Maria, Laguna. Philippines

BUSINESS PLAN
Products, Marketing and Branding

BUKO CHAMORRO CHIPS

Oven baked niyog meats

soaked in salt water.

MARCELLAS DELIGHT

Sugar, water, calamansi, tartar

cream, corn starch mixture.

COCONUT PEANUT BUTTER

mixture of coconut cream and

peanut butter

STORE LOCATION AND DESIGN STA. MARIA PUBLIC MARKET

STORE LOCATION AND DESIGN STA. MARIA PUBLIC MARKET

PRODUCT SOURCING AND PACKAGING

Supplier: Entre Pack

PRODUCT SOURCING AND PACKAGING

Supplier: Entre Pack

PRODUCT SOURCING AND PACKAGING

Supplier: Entre Pack

PRODUCT SOURCING AND PACKAGING

Supplier: Entre Pack

PRODUCT SOURCING AND PACKAGING

EQUIPMENTS

EQUIPMENTS

EQUIPMENTS

EQUIPMENTS

BUDGET
GAS OVEN
VEGESTABLE SLICER
TABLE
RACK

47,000
35,000
12,000
6,500

PACKAGING
PRINTER

20,000
10,000

STORE IMPROVEMENT

STORE OPERATIONAL
EXPENSES FOR 6 MONTHS

20,000
150,500
30,000

180,500

MARKETING AND BRANDING

Sama-sama natin ilagay sa Mapa ng

Pilipinas ang bayan ng Sta. Maria,
Laguna.

-Arch. Rudolph Villanueva

MARKETING PLANS

LOCAL GOVERNMENT

Deal with the local

department of Tourism to
promote the local products
and source out for contact for
the national department

LOCAL GOVERNMENT

Deal with provincial

politicians

SMALL SAMPLE PRODUCTS

small packets of products for

taste test.

TARPAULINS

tarpaulins in the roads

FOOD AND TRAVEL BLOGGERS

Send some sample of products

to the food and travel
bloggers.

FOOD RETAIL AND SUPERMARKET

Best target

LOCAL NEWSPAPERS

Inquire in the local

newspapers on how to be
featured

PRODUCT DEVELOPMENT

PACKAGING