Engu 380 Professional Writing

School of Arts & Sciences Course
Syllabus
Course Number/Title/Credits: ENGU-380: Professional Writing
Catalog Course Description: This course serves as an introduction to the primary genres
and rhetorical strategies of professional writing. Students will learn to research and analyze
complex ideas and to write clear, grammatical, well-structured communications.
Assignments will require creating both internal and external documents and presentations
for a variety of audiences.
LEARNING OUTCOMES and ASSESSMENT:
Learning Outcomes are statements that specify what learners will know, understand, or be able to
demonstrate at the end of a learning experience.
Types of Learning Outcomes include:
Course Learning Outcome Result of finishing a course.
Program Learning Outcome Result of finishing a program.
Institutional Learning Outcome Result of finishing a degree at an institution, reflecting the
core learning values and experiences of all graduates.
A Signature Assignment is an assignment used to measure a students mastery of a program or
institutional learning outcome. If a course you are taking includes a Signature Assignment, it will
be clearly marked (**SIGNATURE ASSIGNMENT**).
Access the following link(s) for information on the Program Learning Outcomes (PLOs) and
Curriculum Map related to this course:
Click Here for Learning Outcomes
Access the following link(s) for information on the Institutional Learning Outcomes (ILOs) and
Curriculum Map related to this course:
Click Here for Learning Outcomes
Prerequisites: ENGU 103 and ENGU 104

Restrictions: None
Essential Equipment and Facilities: By the end of the first week of class, students must have
the ability to access MyBrandman, the Blackboard portal to their class site, and other key locations
necessary to meet course requirements. Individual browser preferences vary, and, at times, some
work with Blackboard better than others. Therefore, if you try one browser, such as Firefox, and
you have difficulty, try another browser, such as Internet Explorer. Since versions of Microsoft Office
vary, students who do not use the most recent version may need the free conversion software
Last Revision Date: 11/2/2016
available via the Microsoft.com website. Java is also required for courses. Students who do not
have Java may download it for free at java.com.
Academic Integrity: As a learning community of scholars, Brandman University emphasizes the
ethical responsibility of all members to seek knowledge honestly and in good faith. Students are
responsible for doing their own work. Work completed for previous classes may not be reused
without instructor permission. Academic dishonesty of any kind will not be tolerated. Violations of
academic integrity include, but are not limited to, cheating, plagiarism, or misrepresentation of
information in oral or written form. Plagiarism means presenting someone else's idea or writing as if
it were your own. If you use someone else's idea or writing, be sure the source is clearly
documented. Further information may be found in the Brandman University Catalog available under
Academic Resources in MyBrandman.
Americans with Disabilities Act Statement: According to the Americans with Disabilities Act
(ADA) of 1990, an individual with disability is defined as having functional limitations resulting from
a diagnosed disability and applies to an individual who has a physical or mental impairment that
substantially limits one or more of the individuals major life activities; has a record of such an
impairment; or is regarded as having such an impairment. In compliance with ADA guidelines,
students who have any condition, either permanent or temporary, that may impair or impact their
ability to successfully complete assignments, tasks or satisfy course criteria are requested to notify
their Advisor or Campus Director in order to understand how to apply for Student Disability
Services. If and when the student is granted formal approval by the Director of ADA Services, both
the student and professor will be notified. It is highly suggested that the student contact their
professor to discuss accommodations before or during the first week of the session. The granting of
accommodations will not be retroactive and cannot jeopardize the academic standards or
integrity of the course.
University Policies: Students are responsible for complying with university policies including, but
not limited to: incompletes, course drops, and student conduct. Information may be found in the
Brandman University Catalog available under Academic Resources in MyBrandman.
Required Text:
Canavor, N., Meirowitz, C. (2010). The truth about the new rules of business writing. Upper Saddle
River,
New Jersey: Pearson Education, Inc. ISBN# 978-0-13-715315-2
Various readings in course shell
Texts are available at the Brandman Online Bookstore: See Bookstore under Academic
Resources in MyBrandman.
Online Brandman Library Resources: Click on red Library button in Blackboard.
Course Learning Objectives:
By the end of this course, students should be able to:
1. Identify appropriate strategies for approaching different audiences, purposes, and
exigencies in a professional context
2. Analyze audience, purpose, and exigence in a professional context

3. Write effective professional communications in a variety of traditional and electronic
formats
4. Revise documents for effectiveness in a professional context, including clarity,
conciseness, courtesy, correctness, appropriate approach and address
5. Create a multimedia presentation, including script, for a professional audience
Major Study Units:
1. Professional use of New Media
2. Professional Documents
3.
Correspondence and Reports
4. Multimedia Presentation/Storytelling
Instructional Strategies: This class includes readings, textual and video instruction, exercises,
discussions, and projects. Instructional Strategies may be further explained in the course
Blackboard site.
Attendance Policy:
Requirements for students attendance and participation will be defined by each instructor based
on the following policy:
Monday of the first week is considered the first day of class for online and blended instruction.
This includes instruction for fully online classes and online instruction supporting blended
classes.
Regular onsite attendance is expected for student success. If a student misses more than one
onsite class or one week of engagement in an online class, the student may, at the discretion of
the instructor, fail the course. Students are expected to attend all classes, particularly the first
night of class.
Students should consider withdrawing from a course if they will be absent more than once.
Instructors may, but are not obligated to, accommodate students under extraordinary
circumstances, but the student must request accommodation and provide requested supporting
documentation. Students enrolled in blended courses must attend at least one class during the
first two weeks of classes.
If a student misses a portion (e.g., arriving late or leaving early) of an onsite course, the
students grade may be adversely affected. Students who are not in attendance for at least 75
percent of any scheduled class may be considered absent for that class. Students should
discuss missing portions of a class with their instructor to determine how their grade may be
affected.
Regular online attendance/participation and engagement is expected for student success in
both fully online and blended courses. Online participation is evident through posting to a
discussion board, blog, completing assignments including journal entries, or taking quizzes and
exams.
Schools and programs may have different attendance policies. Refer to school and program
specific information for additional attendance policies.
Letter Grade/Percentage Equivalents:
Grade Point System

(Rounded up at .5 and up)
A = 94%-100%
B = 84%-86%
C = 74%-76%
D = 64%-66%
A- = 90%-93%
B- = 80%-83%
C- = 70%-73%
D-= 60%-63%
B+ = 87%-89%
C+ = 77%-79%
D+ = 67%-69%
F=59% and below
Methods of Evaluation for Determining Grades (Blended):

Assignments
Discussion Board Assignments
Points
8 weeks x 40=
320
Job Application Package
100
Problem Statement Letter
80
Problem/Solution Report
200
Multimedia Script and Presentation
200
In-Class Presentation/Q&A
5
0
Reflective Journal
5
0
10
00
Methods of Evaluation for Determining Grades (Online):

Assignments
Discussion Board Assignments
Job Application Package
Problem Statement Letter
Points
8 weeks x 40=
320
100
80
Problem/Solution Report
200
Multimedia Script and Presentation
200
Reflective Journal
100
10
00
Class by Class Outline for Blended course:

Week
Topics
Assignments
Week 1
Professional Use of
New Media
Readings/Preparation
1. Read: Canovor and Meirowtiz, Introduction; Part I, Truths 14; Part VIII, Truth 43; Griffin, How to Write a Professional
Bio (Readings Folder) ;
2. Watch: LinkedIn for Students; Writing for Social Media
(Video Folder)
3. Research: Employers and position announcements in your
preferred field
4. Write: LinkedIn Bio; Social Media Scenario
Assignments Due this Week
1. Complete assigned discussion prompts; respond to a
minimum of two student posts in each folder unless
directed otherwise. (40 points total)
Week 2
Professional
Documents
1. Read: Canovor and Meirowtiz, Part I, Truths 5-9; Truth 28;
Purdue OWL: How to Format a Memo (Readings Folder);
Brandman University Career Services, Resumes (Readings
Folder); Brandman University Career Services
Cover
Letters (Readings Folder)
2. Watch: Cover Letter Basics (Video Folder)
3. Write: Memo, Cover Letter, and Resume; read Week Three
Letter assignments.
1. No later than Sunday at midnight, submit one file
containing 1. Memo,
2. Cover Letter, and 3.
Resume to the Assignments area.

Title your file: Last Name_ ENGU 380_Assignment 1 (For
example, Lopez_ENGU 380_Assignment 1). (100 points)
directed otherwise. (40 points)
Week 3
Professional
Correspondence
1. Read: Canovor and Meirowtiz, Part III, Truths 22-24; Part IV,
Truths 26-2
2. Write: Professional Email; Professional Letter
Week 4
Professional
Correspondence;
Reports
Read: Canovor and Meirowtiz, Truth 32; Leviticus, Problem
Statements (Readings Folder).
Research: Workplace issues in your current (or former) company.
Write: Problem Statement Letter
2. Problem Statement Letter, due before Sunday at midnight
(80 points)
Week 5
Reports
Read: Canovor and Meirowtiz, Part V, Truth 29; Part IX, Truth 48
Research: Audience, purpose, and exigence of the workplace
problem; research solutions.
Write: Problem/Solution Report Draft (The draft should
completeyou will need to bring it to class in Week 6!)

Week 6
Reports
Read: Canovor and Meirowtiz, Part II, Truths 17-21
Write: Edit and revise Problem Solution Report
2. Problem/Solution Report due Sunday before midnight. (200
points)
Week 7
Multimedia
Presentation/Storyt
elling
Read: Canovor and Meirowtiz: Part VIII, Truth 42; Part IX, Truth
50-52
Watch: Powtoon tutorials (if needed)
Write: Presentation Script (approx. 4 pages or 1000 words).
Week 8
1. Read: No additional readings
2. Write: Complete Multimedia Presentation and script;
Reflective Journal
2. Multimedia Presentation DRAFT. Post in Discussion
Board by MONDAY at midnight (Depending upon the day
of your weekly meeting. Check with instructor for specific
deadlines); Lead Presentation discussion and Q&A in class.
The final presentation must be submitted to BB assignment
area before Sunday at midnight (copy and paste the url on
to a document and submit the file with your last name in
the file title). (200 points)

3. Reflective Journal (100 points)
Class by Class Outline for Fully Online course:

Week
Topics
Assignments
Week 1
Professional
Documents;
Use of New
Media
1. Read: Canovor and Meirowtiz, Introduction; Part I, Truths 1-4;

Part VIII, Truth 43; Griffin, How to Write a Professional Bio
(Readings Folder) ;
2. Watch: LinkedIn for Students; Writing for Social Media (Video
Folder)
3. Research: Employers and position announcements in your
preferred field
4. Write: LinkedIn Bio; Social media scenario/plan
Complete assigned discussion prompts; respond to a minimum of
two student posts in each folder unless directed otherwise. (40
points total)
Week 2
Professional
Correspondence
1. Read: Canovor and Meirowtiz, Part I, Truths 5-9; Truth 28;
Purdue OWL: How to Format a Memo (Readings Folder);
Brandman University Career Services, Cover Letters
(Readings Folder)
2. Write: Memo, Cover Letter, and Resume; read Week Three
Letter assignments.
3. Your final presentation is a multimedia presentation
using Powtoon. This week, sign up for Powtoon live
training through the CII:
http://www.signupgenius.com/go/8050d4da4ac22aa8trainings (Its highly recommended that you complete the
one-hour live training where you can ask questions, but if
you cannot make one of the scheduled times, use the
tutorials at Powtoon: http://www.powtoon.com/tutorials/ ).
1. No later than Sunday at midnight, submit one file containing

1. Memo,
2. Cover Letter, and 3. Resume to the
Assignments area.
Title your file: Last Name_ ENGU 380_Assignment 1 (For
example,
Lopez_ENGU 380_Assignment 1). (100 points)
minimum of two student posts in each folder unless directed
otherwise. (40 points)
Week 3
Professional
Correspondence
1. Read: Canovor and Meirowtiz, Part III, Truths 22-24; Part IV,
Truths 26-2
2. Write: Professional Email; Professional Letter
Week 4
Professional
Correspondence
; Reports
Read: Canovor and Meirowtiz, Truth 32; Leviticus, Problem
Statements (Readings Folder).
Research: Workplace issues in your current (or former) company.
Write: Problem Statement Letter
2. Problem Statement Letter, due before Sunday at midnight
(80 points)
Week 5
Reports
1. Read: Canovor and Meirowtiz, Part V, Truth 29; Part IX, Truth
48
2. Research: Audience, purpose, and exigence of the
workplace problem; research solutions.
3. Write: Problem/Solution Report Draft (Spend this week
writing the draftit is due to the Discussion Board on

Monday of Week 6!)
Week 6
Reports
1. Read: Canovor and Meirowtiz, Part II, Truths 17-21
2. Write: Edit and revise Problem/Solution Report: Draft is due
MONDAY NIGHT BEFORE MIDNIGHT! Post your report
draft in the Week Six Discussion Board. Your review of two
other reports will be due no later than FRIDAY NIGHT AT
MIDNIGHT. Please plan accordingly.
2. Problem/Solution Report due Sunday before midnight. (200
points)
Week 7
New Media
1. Read: Canovor and Meirowtiz: Part VIII, Truth 42; Part IX,
Truth 50-52; Duarte, Structure Your Presentation Like a
Story (Reading folder)
2. Watch: Powtoon tutorials (if needed)
3. Write: Presentation Script (approx. 4 pages or 1000 words).
Begin working on your Powtoon Presentationthe draft is
due Monday of Week Eight!
Week 8
New Media
3. Read: No additional readings
4. Write: Complete Multimedia Presentation and script;
Reflective Journal

5. Multimedia Presentation DRAFT. Post in Discussion Board
by MONDAY at midnight; Answer posted questions during
the week. Final submitted before Sunday at midnight (copy
and paste the url on to a document and submit the file with
your last name in the file title). (200 points)
6. Reflective Journal (100 points)

Engu 380 Professional Writing

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School of Arts & Sciences Course

Prerequisites: ENGU 103 and ENGU 104

2. Analyze audience, purpose, and exigence in a professional context

Correspondence and Reports

Grade Point System

F=59% and below

Methods of Evaluation for Determining Grades (Blended):

Job Application Package

Problem Statement Letter

Multimedia Script and Presentation

Methods of Evaluation for Determining Grades (Online):

Last Revision Date: 11/2/2016

Multimedia Script and Presentation

Class by Class Outline for Blended course:

Last Revision Date: 11/2/2016

Resume to the Assignments area.

Last Revision Date: 11/2/2016

minimum of two student posts in each folder unless

Last Revision Date: 11/2/2016

the file title). (200 points)

Class by Class Outline for Fully Online course:

1. Read: Canovor and Meirowtiz, Introduction; Part I, Truths 1-4;

Last Revision Date: 11/2/2016

1. No later than Sunday at midnight, submit one file containing

Last Revision Date: 11/2/2016

writing the draftit is due to the Discussion Board on

Last Revision Date: 11/2/2016

Assignments Due this Week

Last Revision Date: 11/2/2016

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