Jocelyn M.

Paul
425-246-2579 jocelyn_paul@hotmail.com

Multi-Talented Marketing Manager

Actively seeking an opportunity within a collaborative innovative marketing team to utilize
broad experience across varied business and marketing disciplines. Successfully manage
projects to meet or exceed business objectives. Effectively solve key business issues using
strong communication, collaboration and interpersonal skills. Product marketing management
experience in diverse business settings with subject matter experts, cross-boundary teams,
and vendors.
Experience:

Brand Definition and Communication

Strategy
Marketing: Product, Social and Marketing
Communications, Integrated Marketing
Campaigns (Awareness, Acquisition,
Engagement), Mobile, Community,
(mobile, pc, web, print)

Product Positioning
Sales enablement
Product Content (documentation, case
studies, product videos, website copy, blog
posts)

Professional Experience
Microsoft Corporation Redmond, WA
Learning & Development Consultant (Corporate Training)
4/2013 Present
Core responsibility Own content, structure, targeting, messaging, positioning for trainings for
specific customer target: new hires. Managed portfolio of trainings including new hire (global
new hire orientation) program. Projects include research and design and creation of global
program resources.
Marketing: Speak and present both internally and externally to promote trainings. Develop
and deliver all content to promote trainings driving program awareness and registration
(sales enablement documentation, email newsletter and web content). Own and manage
all internal measurement and project communication. Manage complex cross-functional
projects involving multiple stakeholders and engaging with all levels of the business. Plan
and work in an on-time, on-budget environment.
Other skills required: Project and program development, delivery and measurement, budget
ownership, strong influencing skills, ability to define and drive strategy, strong relationship
management in trusted advisor role with senior organization level, internal stakeholders
and network of key influencers, management of multiple ongoing projects simultaneously,
excellent oral and written communication and presentation skills
Results: New Hire Orientation course achieved record-highest perfect satisfaction and
effectiveness scores.

Microsoft Corporation Redmond, WA

Product Deployment Manager IT Academy
7/2011 4/2013
Core responsibility own product deployment in statewide K-12 public education for Delaware,
Alabama, and Washington, included largest program deployment to date of over 700 schools.
Managed high-value external relationships and engagements with State Department of
Education and school districts
Marketing: This position played a crucial role in positioning the product the right way to
the K-12 public education (customer) and was responsible for developing a deep
understanding of this target customer and how the product fulfilled their needs.
Developed and deliver email newsletter, Department of Education and web content to
drive awareness and adoption. Managed all internal measurement and project
communication. Managed complex cross-functional project which involved multiple
internal and customer stakeholders including Department of Education. Created and
deliver product training content. Assisted sales team to develop compelling
communication materials for use in customer-facing situations
Other skills required: project management, partner management, strong influencing skills,
strong business acumen, and relationship management at senior, executive level;
collaboration in a cross-team capacity, strong oral and written communication and
presentation skills; training development, delivery and measurement for both in-person
and virtual training
Results: Achieved record-setting product usage which doubled during six-month timeframe.
iconmobile Seattle, WA
Mobile Marketing Strategy
10/2006 3/2011
Core responsibility Defined strategic insights as part of client-facing account team. This
position played a crucial role in positioning mobile marketing the right way to the right people
and required developing a deep understanding of the clients and their target customers and
how mobile marketing fulfills their business objectives and needs. Clients included Windows
Live, Microsoft.com, Microsoft Office and Visual Studio.
Product Marketing: Crafted the strategy around the messaging and marketing for various client
initiatives. Developed and delivered client presentation content. Together with the
account team, educated both internal and external customer and clients about mobile
marketing strategy and benefits.
Other skills required: project management, account relationship management, strategic
thinking, ideation, business acumen, strong influencing skills, strong collaboration skills,
strong oral and written communication and presentation skills
Results: Developed educational resources to evangelize and educate employees across
Microsoft on the mobile marketing opportunity, resulting in 100% increase in spend and
number of projects. Developed and drove the overall digital communications plan and editorial
calendar targeting IT Pro customers for Microsoft Learning, and managed its inter-agency
implementation. Initiated effectiveness tracking, improving reach by 140% in four months.
Microsoft Corporation Redmond, WA
7/1992
10/2006
Senior Product Marketing Manager, MSN/Windows Live
Drove global consumer marketing strategy and execution for MSN and Windows Live products
Results: Designed and implemented innovative award-winning MSN brand campaign.
Achieved 23% increase in network engagement, +8% points on recommendation, Gold
Medal, Visual Appeal, and Silver Medal - General Interest/Variety W3. W3 Medal,
Visual Appeal (Under the Butterfly campaign), 2005. W3 Silver Medal, General
Interest (Under the Butterfly campaign), 2005. Delivered first MSN Messenger integrated
global marketing campaign. Built first social networking/sharing site. Exceeded all campaign
goals, delivering networks best engagement, email CTR% (18-23%), and 61% conversion
rates.

Product Manager, MSN Autos, MSN Home Advisor Digital Advertising

Drove product development, product roll out, implementation and results measurement.
Revised and optimized product packages and product plan.
Results: Achieved highest eCPM on the network for top vertical channels, $7.86. Developed
and implemented public relations plan for broad scale business realignment and dissolution of
vertical partnerships resulting in 100% neutral to positive coverage. Worked cross group with
editorial, development and test resources to successfully merchandise partners to reach $34M
FY revenue goal and capture incremental revenue.
Lead Product Marketing Manager, Microsoft Press Division
Managed product marketing team. Drove marketing strategy and execution for 147 products
representing $27.5M annual revenue. Set revenue and strategic objectives, executed tactics
to achieve goals.
Results: Planned and implemented two product launches in six-month period, exceeding sales
expectations by 174% and 110% of plan. Led marketing efforts to develop and position new
product series, contributing to new product concept creation and implementation.
Other roles within Microsoft Press: Channel Manager, National Account Manager, Multimedia
Sales Manager, Sales Coordinator

Education
University of Minnesota Minneapolis, MN
Bachelor of Arts, Journalism with emphasis in Advertising
Various executive education courses in marketing and sales management