77 Catchy and Creative Slogans

By Aurora Gatbonton | Inspiration

Ads
A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the
importance and benefits of their product. By and large, its a theme to a campaign that usually
have a genuine role in peoples lives. It has the ability to loan peoples time and attention by
putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend
billions on advertisements around the world to develop a marketing campaign just to achieve a
successful brand awareness.

Every day we see millions of messages and catchphrase everywhere from print media to online
advertisements. True, there are some slogans that we know by heart but a millions of them have
come and gone that we hardly ever noticed. What is it about an advertising slogan that catapults
it into fame? Aside from having outstanding brand recall, they have a positive x factor that
makes us look twice, think thrice and delight the imagination of their target markets and
characterize their products in original ways. According to the book "Creative Advertising" by
Charles Whittier: "A slogan should be a statement of such merit about a product or service that
is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is
phrased in such a way that the public is likely to remember it."

Guidelines To Create Great Slogan

1. Identification. A good slogan must stay consistent with the brand name either obviously
stated or strongly implied. Its better to include the name of your business to it.
2. Memorable. Some of the best taglines or slogans are still being used today, even though
they were launched several years ago.

3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in
consumer language. Turn bad into good. Suggest the risk of not using the product. Create
a positive feeling for the consumers.
4. Differentiation. In an overcrowded market, companies on the same industry need to set
themselves apart thru their creative and original tagline or slogan.
5. Keep it simple. Use proven words and short keywords. One word is usually not enough.

65 Slogans of Notable Companies

Imax

Volkswagon

Blogger

Mac Pro

Harley Davidson

Calvin Klein

Google

Survivor TV Series

Canon

Walmart

Johnnie Walker

Matchbox

Reebok

3M

United Negro College Fund

Marks & Spencer

Federal Express

Nikon

Red Cross

Playstation

Porsche

Disneyland

Fortune Magazine

Holiday Inn

Ajax

Adidas

Haagen-Dazs

Yellow Pages

IBM

Abbey National

Kodak

McDonalds

Hallmark

De Beers

Levis

Nike

Nokia

Tag Heuer

Sony

News Statesman

Subway

Electronic Arts

Olympus

Vodafone

Maxwell House

Clairol

Aston Martin

Burger King

Visa

Coca-Cola

M&M

Jaguar

AT&T

Kentucky Fried Chicken

LOreal

United Airlines

Diesel Jeans

Metropolitan Life

Nintendo 64

Dixon

Ebay

General Electric

Du Pont

The National Lottery

Energizer

Slogans of Top Advertising Agencies

J Walter Thompson (JWT)
"Time is the new currency"
JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the
world. It is one of the key companies of Sir Martin Sorrells WPP Group and is headquartered in
New York. (wiki) Top clients: Ford, HSBC, Unilever, Nestl, Vodafone. (visit website)
DDB
"Co-creation"
DDB is a part of Omnicom Group Inc the advertising holding company with the highest revenue
in the world, at US$12.69 billion, according to Advertising Ages agency rankings of April 2008
founded in Manhattan. (wiki) Top clients: Volkswagen, Capital One, Epson, Exxon Mobil,
Harvey Nichols. (visit website)
Leo Burnett
"Creating ideas and building brands that truly matter to people"
A part of the French group Publicis. Its clients include McDonalds, Coca-Cola, Walt Disney,
Marlboro, Maytag, Kelloggs, Tampax, Nintendo, Philips, Samsung, Visa, Wrigleys, Hallmark,
Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries. (wiki) (visit
website)
M&CSAATCHI
"Brutal simplicity of thought"
An international advertising agency network formed in January 1995 by the brothers Maurice
Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi &
Saatchi which they had founded in 1970. (wiki) Top clients: Heinz, Porsche, GlaxoSmithKline,
Halfords, RBS Group. (visit website)
Saatchi & Saatchi

"Nothing is impossible"
Global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was
founded in London in 1970 but now headquartered in New York. (wiki) Top clients: The Labour
party, T-Mobile, Sony Ericsson, Carlsberg, Visa. (visit website)
Bartle Bogle Hegarty (BBH)
"When the world zigs, zag"
British advertising agency, responsible for some notable advertising campaigns of the last 30
years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982.
(wiki) Top clients: Audi, Levis, British Airways, Lynx, Vodafone. (visit website)
TBWA
"The disruption agency"
International advertising agency whose headquarters are in Midtown Manhattan, New York City,
United States. The companys name is formed by the initial of each of its four founders. (wiki)
Top clients: PlayStation, Apple, Nissan, Galaxy, Mller. (visit website)
Ogilvy Group
"To be most valued by those who most value brands"
International advertising, marketing and public relations agency based in Manhattan and owned
by the WPP Group. The company operates 497 offices in 125 countries with approximately
16,000 employees. (wiki) Top clients: Ford, American Express, IBM, Barclays, BT. (visit
website)
RKCR/Y&R
"Brand energy"
Top clients: Marks and Spencer, Lloyds TSB, Bacardi, Land Rover, Oxfam. (visit website)
Wieden + Kennedy
"Creating strong, provocative relationships between good companies and their customers"
Independently owned American advertising agency best known for its work for Nike, Honda,
Coca-cola and Starbucks. Founded by Dan Wieden and David Kennedy on April 1, 1982, in
Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world.
(wiki) (visit website)

Euro RSCG London

"Contagious ideas"
London-based integrated advertising agency. It is part of the Euro RSCG Worldwide network
which has 233 offices located in 75 countries throughout Europe, North America, Latin America,
Asia Pacific and the Middle East. (wiki) Top clients: The Conservative Party, Citro*, Evian,
Yakult, Peugeot. (visit website)
WCRS (Aegis Group)
"A brands best friend"
Aegiss services include market insight and communications strategy, through digital creative
execution and website design and build, to media planning and buying, brand tracking and
marketing analytics. Top clients: BMW, Sky, Abbey, Weetabix, 118 118. (visit website)